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THE BACKPACK SHOW
The Backpack Show with Chris Brogan is a business TV show that runs live on weekdays at 10am ET on Facebook Live (often simulcast to YouTube, Twitter, and elsewhere), and available on demand on YouTube after the fact. Business advisor and author Chris Brogan and his co-host, Kerry O’Shea Gorgone interview a wide variety of guests ontopics
NARRATIVE AND CONTEXTUAL ANALYSIS Leadership is a communications-heavy discipline. Your team counts on your guidance, but priorities shift quickly. Can your people realign fast enough, even when a crisis hits? When there’s no time to update your company’s narrative, what you’ve said in the past can conflict with new messaging. Smart leaders use stories to transfertheir vision to
STORYLEADER™
StoryLeader™ is leadership training via a guided proces s designed to help leaders work smarter by using the power of well-crafted stories to motivate and guide your team towards better execution of the organization’s vision. It is a tool to transfer leadership DNA to everyone the story comes in contact with. We make this work foryou.
MY 3 WORDS FOR 2021
My 3 Words for 2021. Thank BUDDHA that it’s 2021! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. You’ve shared with me 14 years of your experiences with more to come, I want to share with you how this works because I want you to choose your own 3 words and share them 37 INTERVIEW QUESTIONS YOU COULD ASK A PODCAST GUEST I had an interesting experience the other day that has me laughing and a bit befuddled. A guy wanted to interview me for his show, and then canceled saying that he couldn’t come up with a few questions to ask me. It’s obviously quite the insult, if I were to care all thatmuch. I
MY 3 WORDS FOR 2020
Choose any three words you feel will guide you forward. I can tell you a few things about this: Don’t make it a phrase. “Publish the book” is a terrible choice. “The” is wasted. Try to make the words actionable. “Expand” is better than “bigger.”. The more utilitarian the word can be, the better. HOW TO PUT YOUR SMALL BUSINESS ON THE WEB If you’re a business of one like a consultant, or a smaller business looking to grow your presence, there are some basic steps you might take towards getting yourself into place on the web. In this example, I’ll assume that you have nothing and are starting from scratch, andI’ll
HOW TO ATTRACT THE ATTENTION OF BIG COMPANIES FOR YOUR How to Attract the Attention of Big Companies for Your Small Business. Share Everything – So many people worry that if you post your “big ideas” on your website that “someone might steal them.” Here’s a few truths: your ideas aren’t that amazing just written out, and also you probably (unintentionally) stole a chunk of your idea from someone else so don’t worry about it.CHRISBROGAN.COM
chrisbrogan.com
CHRIS BROGAN MEDIA: STORYLEADER From leadership training to marketing and sales, Chris Brogan gives you the tools to create and deliver better business branding, messaging, and communications.THE BACKPACK SHOW
The Backpack Show with Chris Brogan is a business TV show that runs live on weekdays at 10am ET on Facebook Live (often simulcast to YouTube, Twitter, and elsewhere), and available on demand on YouTube after the fact. Business advisor and author Chris Brogan and his co-host, Kerry O’Shea Gorgone interview a wide variety of guests ontopics
NARRATIVE AND CONTEXTUAL ANALYSIS Leadership is a communications-heavy discipline. Your team counts on your guidance, but priorities shift quickly. Can your people realign fast enough, even when a crisis hits? When there’s no time to update your company’s narrative, what you’ve said in the past can conflict with new messaging. Smart leaders use stories to transfertheir vision to
STORYLEADER™
StoryLeader™ is leadership training via a guided proces s designed to help leaders work smarter by using the power of well-crafted stories to motivate and guide your team towards better execution of the organization’s vision. It is a tool to transfer leadership DNA to everyone the story comes in contact with. We make this work foryou.
MY 3 WORDS FOR 2021
My 3 Words for 2021. Thank BUDDHA that it’s 2021! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. You’ve shared with me 14 years of your experiences with more to come, I want to share with you how this works because I want you to choose your own 3 words and share them 37 INTERVIEW QUESTIONS YOU COULD ASK A PODCAST GUEST I had an interesting experience the other day that has me laughing and a bit befuddled. A guy wanted to interview me for his show, and then canceled saying that he couldn’t come up with a few questions to ask me. It’s obviously quite the insult, if I were to care all thatmuch. I
MY 3 WORDS FOR 2020
Choose any three words you feel will guide you forward. I can tell you a few things about this: Don’t make it a phrase. “Publish the book” is a terrible choice. “The” is wasted. Try to make the words actionable. “Expand” is better than “bigger.”. The more utilitarian the word can be, the better. HOW TO PUT YOUR SMALL BUSINESS ON THE WEB If you’re a business of one like a consultant, or a smaller business looking to grow your presence, there are some basic steps you might take towards getting yourself into place on the web. In this example, I’ll assume that you have nothing and are starting from scratch, andI’ll
HOW TO ATTRACT THE ATTENTION OF BIG COMPANIES FOR YOUR How to Attract the Attention of Big Companies for Your Small Business. Share Everything – So many people worry that if you post your “big ideas” on your website that “someone might steal them.” Here’s a few truths: your ideas aren’t that amazing just written out, and also you probably (unintentionally) stole a chunk of your idea from someone else so don’t worry about it.CHRISBROGAN.COM
chrisbrogan.com
ABOUT | CHRIS BROGAN MEDIA: BRANDING AND STRATEGIC About. Chris Brogan is president of Chris Brogan Media, offering brand and digital content strategy as well as business strategy advisory services. Chris is a sought after keynote speaker and showrunner of The Backpack Show. He is the New York Times bestselling author of ninebooks and counting.
NEW HERE? | CHRIS BROGAN MEDIA: BRANDING AND STRATEGIC Build or rework your digital channel to improve marketing and sales efforts beyond face to face. Launch content marketing projects ranging from video and audio, to a content-minded email marketing program (instead of sales-only) Speak at your event. Create entertaining and informative content for your organization. Email me: chris@chrisbrogan.com. SPEAKING | CHRIS BROGAN MEDIA: BRANDING AND STRATEGIC Chris Brogan is an internationally sought-after keynote speaker, with over 1000 speeches delivered to everyone from company annual events like the Coldwell Banker GenBLUE conference and the HR Florida annual conference to the royalty of the United Arab Emirates. Each presentation is fresh and customized for the people in the room, withinsights
STORYLEADER™
StoryLeader™ is leadership training via a guided proces s designed to help leaders work smarter by using the power of well-crafted stories to motivate and guide your team towards better execution of the organization’s vision. It is a tool to transfer leadership DNA to everyone the story comes in contact with. We make this work foryou.
LET ME BE YOUR CMO (FOR A WHILE) The minimum revenue your company should be taking in to be considered for this particular offering is $300K a year. Most of my clients for CMO work lately have been within the $2 Mil – $10 Mil revenue range, but I’ve also worked with the very big guys in various capacities. If you’re uncertain, don’t just skip it. 50 IDEAS ON USING TWITTER FOR BUSINESS 50 Ideas on Using Twitter for Business. First Steps. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.) Add a picture. ( Shel reminds us of this.) Wewant to see you.
GROW BIGGER EARS IN 10 MINUTES Whichever works best. This is how you sort the larger pile of info into the smaller and more useful packets that your organization can consume. Most important to the process – DO something with what you’re learning. Figure out the business value of the listening you’re doing, and route it A SIMPLE PRESENCE FRAMEWORK A Simple Presence Framework. chrisbrogan · June 15, 2009 ·. Gaining the awareness, the attention, and ultimately the trust of a community online is a challenge many people are working to accomplish. Whether for your own personal interests or for a business-related use, we look to build relationships using these tools so that we can have THE IMPORTANCE OF BEING FUNNY The Importance of Being Funny. chrisbrogan · August 23, 2008 ·. My mom hates photos like this one. I make it sometimes at conferences because everyone else makes a really nice, staged smile. What goes through my head as I do it is “sometimes, the whole pictures in tribes thing is absurd.”. And I don’t mean absurd to equal bad.CHRISBROGAN.COM
chrisbrogan.com
CHRIS BROGAN MEDIA: STORYLEADER From leadership training to marketing and sales, Chris Brogan gives you the tools to create and deliver better business branding, messaging, and communications.THE BACKPACK SHOW
The Backpack Show with Chris Brogan is a business TV show that runs live on weekdays at 10am ET on Facebook Live (often simulcast to YouTube, Twitter, and elsewhere), and available on demand on YouTube after the fact. Business advisor and author Chris Brogan and his co-host, Kerry O’Shea Gorgone interview a wide variety of guests ontopics
NARRATIVE AND CONTEXTUAL ANALYSIS Leadership is a communications-heavy discipline. Your team counts on your guidance, but priorities shift quickly. Can your people realign fast enough, even when a crisis hits? When there’s no time to update your company’s narrative, what you’ve said in the past can conflict with new messaging. Smart leaders use stories to transfertheir vision to
MY 3 WORDS FOR 2021
My 3 Words for 2021. Thank BUDDHA that it’s 2021! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. You’ve shared with me 14 years of your experiences with more to come, I want to share with you how this works because I want you to choose your own 3 words and share them 37 INTERVIEW QUESTIONS YOU COULD ASK A PODCAST GUEST I had an interesting experience the other day that has me laughing and a bit befuddled. A guy wanted to interview me for his show, and then canceled saying that he couldn’t come up with a few questions to ask me. It’s obviously quite the insult, if I were to care all thatmuch. I
LEADERSHIP SKILLS FOR AFTER THE PANDEMIC Restaurants Reopening After the 2020 COVID-19 Pandemic. Leadership skills haven’t changed much in some ways. In others, we’re at a whole new turn in the road for organizations as they learn how to manage teams remotely, as they grapple with issues of transmitting corporate culture without so much physical proximity. 50 IDEAS ON USING TWITTER FOR BUSINESS 50 Ideas on Using Twitter for Business. First Steps. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.) Add a picture. ( Shel reminds us of this.) Wewant to see you.
A SIMPLE PRESENCE FRAMEWORK A Simple Presence Framework. chrisbrogan · June 15, 2009 ·. Gaining the awareness, the attention, and ultimately the trust of a community online is a challenge many people are working to accomplish. Whether for your own personal interests or for a business-related use, we look to build relationships using these tools so that we can have HOW TO PUT YOUR SMALL BUSINESS ON THE WEB If you’re a business of one like a consultant, or a smaller business looking to grow your presence, there are some basic steps you might take towards getting yourself into place on the web. In this example, I’ll assume that you have nothing and are starting from scratch, andI’ll
HOW TO ATTRACT THE ATTENTION OF BIG COMPANIES FOR YOUR How to Attract the Attention of Big Companies for Your Small Business. Share Everything – So many people worry that if you post your “big ideas” on your website that “someone might steal them.” Here’s a few truths: your ideas aren’t that amazing just written out, and also you probably (unintentionally) stole a chunk of your idea from someone else so don’t worry about it. CHRIS BROGAN MEDIA: STORYLEADER From leadership training to marketing and sales, Chris Brogan gives you the tools to create and deliver better business branding, messaging, and communications.THE BACKPACK SHOW
The Backpack Show with Chris Brogan is a business TV show that runs live on weekdays at 10am ET on Facebook Live (often simulcast to YouTube, Twitter, and elsewhere), and available on demand on YouTube after the fact. Business advisor and author Chris Brogan and his co-host, Kerry O’Shea Gorgone interview a wide variety of guests ontopics
NARRATIVE AND CONTEXTUAL ANALYSIS Leadership is a communications-heavy discipline. Your team counts on your guidance, but priorities shift quickly. Can your people realign fast enough, even when a crisis hits? When there’s no time to update your company’s narrative, what you’ve said in the past can conflict with new messaging. Smart leaders use stories to transfertheir vision to
MY 3 WORDS FOR 2021
My 3 Words for 2021. Thank BUDDHA that it’s 2021! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. You’ve shared with me 14 years of your experiences with more to come, I want to share with you how this works because I want you to choose your own 3 words and share them 37 INTERVIEW QUESTIONS YOU COULD ASK A PODCAST GUEST I had an interesting experience the other day that has me laughing and a bit befuddled. A guy wanted to interview me for his show, and then canceled saying that he couldn’t come up with a few questions to ask me. It’s obviously quite the insult, if I were to care all thatmuch. I
LEADERSHIP SKILLS FOR AFTER THE PANDEMIC Restaurants Reopening After the 2020 COVID-19 Pandemic. Leadership skills haven’t changed much in some ways. In others, we’re at a whole new turn in the road for organizations as they learn how to manage teams remotely, as they grapple with issues of transmitting corporate culture without so much physical proximity. 50 IDEAS ON USING TWITTER FOR BUSINESS 50 Ideas on Using Twitter for Business. First Steps. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.) Add a picture. ( Shel reminds us of this.) Wewant to see you.
A SIMPLE PRESENCE FRAMEWORK A Simple Presence Framework. chrisbrogan · June 15, 2009 ·. Gaining the awareness, the attention, and ultimately the trust of a community online is a challenge many people are working to accomplish. Whether for your own personal interests or for a business-related use, we look to build relationships using these tools so that we can have HOW TO PUT YOUR SMALL BUSINESS ON THE WEB If you’re a business of one like a consultant, or a smaller business looking to grow your presence, there are some basic steps you might take towards getting yourself into place on the web. In this example, I’ll assume that you have nothing and are starting from scratch, andI’ll
HOW TO ATTRACT THE ATTENTION OF BIG COMPANIES FOR YOUR How to Attract the Attention of Big Companies for Your Small Business. Share Everything – So many people worry that if you post your “big ideas” on your website that “someone might steal them.” Here’s a few truths: your ideas aren’t that amazing just written out, and also you probably (unintentionally) stole a chunk of your idea from someone else so don’t worry about it. ABOUT | CHRIS BROGAN MEDIA: BRANDING AND STRATEGIC About. Chris Brogan is president of Chris Brogan Media, offering brand and digital content strategy as well as business strategy advisory services. Chris is a sought after keynote speaker and showrunner of The Backpack Show. He is the New York Times bestselling author of ninebooks and counting.
STORYLEADER™
StoryLeader™ is leadership training via a guided proces s designed to help leaders work smarter by using the power of well-crafted stories to motivate and guide your team towards better execution of the organization’s vision. It is a tool to transfer leadership DNA to everyone the story comes in contact with. We make this work foryou.
LET ME BE YOUR CMO (FOR A WHILE) The minimum revenue your company should be taking in to be considered for this particular offering is $300K a year. Most of my clients for CMO work lately have been within the $2 Mil – $10 Mil revenue range, but I’ve also worked with the very big guys in various capacities. If you’re uncertain, don’t just skip it. LEADERSHIP SKILLS FOR AFTER THE PANDEMIC Restaurants Reopening After the 2020 COVID-19 Pandemic. Leadership skills haven’t changed much in some ways. In others, we’re at a whole new turn in the road for organizations as they learn how to manage teams remotely, as they grapple with issues of transmitting corporate culture without so much physical proximity.MY 3 WORDS FOR 2020
Choose any three words you feel will guide you forward. I can tell you a few things about this: Don’t make it a phrase. “Publish the book” is a terrible choice. “The” is wasted. Try to make the words actionable. “Expand” is better than “bigger.”. The more utilitarian the word can be, the better. HOW TO USE A WRITING FRAME If you’re writing a 100 page ebook, you might have a frame like this: Introduction (covers what people will get out of this) Chapter 1 – explain what will be covered and what people will get (reinforcing intro). Main point of chapter 1 is to encapsulate the whole of what’s coming next. Chapter 2 – first meaty point. Start with astory.
BRIDGE STRATEGIES FOR SOCIAL MEDIA ADOPTION Social media makes sense to you. You get it. You’re here, reading my blog, following Twitter, creating your own media, listening andwatching podcasts.
DON'T TRY TO BE AUTHENTIC. BE BRAVE Don’t Try to Be Authentic. Be Brave. “How to be authentic.”. People talk to me about authenticity a lot because they pay me the “compliment” that I am authentic. First, I don’t think it’s a good pursuit: learning how to be authentic. Second, I feel there’s a better goal: how to be brave. Because when people talk about GROW BIGGER EARS IN 10 MINUTES Whichever works best. This is how you sort the larger pile of info into the smaller and more useful packets that your organization can consume. Most important to the process – DO something with what you’re learning. Figure out the business value of the listening you’re doing, and route it 27 THINGS TO DO BEFORE A CONFERENCE If you’re attending events over the next several months, you might give some thought to a quick checklist that might help you better accomplish your goals. As I’m not entirely sure of your goals, I’ll list a bunch of ideas, and you can just narrow it down to what you think works best for you. CHRIS BROGAN MEDIA: STORYLEADER From leadership training to marketing and sales, Chris Brogan gives you the tools to create and deliver better business branding, messaging, and communications.THE BACKPACK SHOW
The Backpack Show with Chris Brogan is a business TV show that runs live on weekdays at 10am ET on Facebook Live (often simulcast to YouTube, Twitter, and elsewhere), and available on demand on YouTube after the fact. Business advisor and author Chris Brogan and his co-host, Kerry O’Shea Gorgone interview a wide variety of guests ontopics
NARRATIVE AND CONTEXTUAL ANALYSIS Leadership is a communications-heavy discipline. Your team counts on your guidance, but priorities shift quickly. Can your people realign fast enough, even when a crisis hits? When there’s no time to update your company’s narrative, what you’ve said in the past can conflict with new messaging. Smart leaders use stories to transfertheir vision to
MY 3 WORDS FOR 2021
My 3 Words for 2021. Thank BUDDHA that it’s 2021! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. You’ve shared with me 14 years of your experiences with more to come, I want to share with you how this works because I want you to choose your own 3 words and share them 37 INTERVIEW QUESTIONS YOU COULD ASK A PODCAST GUEST I had an interesting experience the other day that has me laughing and a bit befuddled. A guy wanted to interview me for his show, and then canceled saying that he couldn’t come up with a few questions to ask me. It’s obviously quite the insult, if I were to care all thatmuch. I
LEADERSHIP SKILLS FOR AFTER THE PANDEMIC Restaurants Reopening After the 2020 COVID-19 Pandemic. Leadership skills haven’t changed much in some ways. In others, we’re at a whole new turn in the road for organizations as they learn how to manage teams remotely, as they grapple with issues of transmitting corporate culture without so much physical proximity. 50 IDEAS ON USING TWITTER FOR BUSINESS 50 Ideas on Using Twitter for Business. First Steps. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.) Add a picture. ( Shel reminds us of this.) Wewant to see you.
A SIMPLE PRESENCE FRAMEWORK A Simple Presence Framework. chrisbrogan · June 15, 2009 ·. Gaining the awareness, the attention, and ultimately the trust of a community online is a challenge many people are working to accomplish. Whether for your own personal interests or for a business-related use, we look to build relationships using these tools so that we can have HOW TO PUT YOUR SMALL BUSINESS ON THE WEB If you’re a business of one like a consultant, or a smaller business looking to grow your presence, there are some basic steps you might take towards getting yourself into place on the web. In this example, I’ll assume that you have nothing and are starting from scratch, andI’ll
HOW TO ATTRACT THE ATTENTION OF BIG COMPANIES FOR YOUR How to Attract the Attention of Big Companies for Your Small Business. Share Everything – So many people worry that if you post your “big ideas” on your website that “someone might steal them.” Here’s a few truths: your ideas aren’t that amazing just written out, and also you probably (unintentionally) stole a chunk of your idea from someone else so don’t worry about it. CHRIS BROGAN MEDIA: STORYLEADER From leadership training to marketing and sales, Chris Brogan gives you the tools to create and deliver better business branding, messaging, and communications.THE BACKPACK SHOW
The Backpack Show with Chris Brogan is a business TV show that runs live on weekdays at 10am ET on Facebook Live (often simulcast to YouTube, Twitter, and elsewhere), and available on demand on YouTube after the fact. Business advisor and author Chris Brogan and his co-host, Kerry O’Shea Gorgone interview a wide variety of guests ontopics
NARRATIVE AND CONTEXTUAL ANALYSIS Leadership is a communications-heavy discipline. Your team counts on your guidance, but priorities shift quickly. Can your people realign fast enough, even when a crisis hits? When there’s no time to update your company’s narrative, what you’ve said in the past can conflict with new messaging. Smart leaders use stories to transfertheir vision to
MY 3 WORDS FOR 2021
My 3 Words for 2021. Thank BUDDHA that it’s 2021! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. You’ve shared with me 14 years of your experiences with more to come, I want to share with you how this works because I want you to choose your own 3 words and share them 37 INTERVIEW QUESTIONS YOU COULD ASK A PODCAST GUEST I had an interesting experience the other day that has me laughing and a bit befuddled. A guy wanted to interview me for his show, and then canceled saying that he couldn’t come up with a few questions to ask me. It’s obviously quite the insult, if I were to care all thatmuch. I
LEADERSHIP SKILLS FOR AFTER THE PANDEMIC Restaurants Reopening After the 2020 COVID-19 Pandemic. Leadership skills haven’t changed much in some ways. In others, we’re at a whole new turn in the road for organizations as they learn how to manage teams remotely, as they grapple with issues of transmitting corporate culture without so much physical proximity. 50 IDEAS ON USING TWITTER FOR BUSINESS 50 Ideas on Using Twitter for Business. First Steps. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.) Add a picture. ( Shel reminds us of this.) Wewant to see you.
A SIMPLE PRESENCE FRAMEWORK A Simple Presence Framework. chrisbrogan · June 15, 2009 ·. Gaining the awareness, the attention, and ultimately the trust of a community online is a challenge many people are working to accomplish. Whether for your own personal interests or for a business-related use, we look to build relationships using these tools so that we can have HOW TO PUT YOUR SMALL BUSINESS ON THE WEB If you’re a business of one like a consultant, or a smaller business looking to grow your presence, there are some basic steps you might take towards getting yourself into place on the web. In this example, I’ll assume that you have nothing and are starting from scratch, andI’ll
HOW TO ATTRACT THE ATTENTION OF BIG COMPANIES FOR YOUR How to Attract the Attention of Big Companies for Your Small Business. Share Everything – So many people worry that if you post your “big ideas” on your website that “someone might steal them.” Here’s a few truths: your ideas aren’t that amazing just written out, and also you probably (unintentionally) stole a chunk of your idea from someone else so don’t worry about it. ABOUT | CHRIS BROGAN MEDIA: BRANDING AND STRATEGIC About. Chris Brogan is president of Chris Brogan Media, offering brand and digital content strategy as well as business strategy advisory services. Chris is a sought after keynote speaker and showrunner of The Backpack Show. He is the New York Times bestselling author of ninebooks and counting.
STORYLEADER™
StoryLeader™ is leadership training via a guided proces s designed to help leaders work smarter by using the power of well-crafted stories to motivate and guide your team towards better execution of the organization’s vision. It is a tool to transfer leadership DNA to everyone the story comes in contact with. We make this work foryou.
LET ME BE YOUR CMO (FOR A WHILE) The minimum revenue your company should be taking in to be considered for this particular offering is $300K a year. Most of my clients for CMO work lately have been within the $2 Mil – $10 Mil revenue range, but I’ve also worked with the very big guys in various capacities. If you’re uncertain, don’t just skip it. LEADERSHIP SKILLS FOR AFTER THE PANDEMIC Restaurants Reopening After the 2020 COVID-19 Pandemic. Leadership skills haven’t changed much in some ways. In others, we’re at a whole new turn in the road for organizations as they learn how to manage teams remotely, as they grapple with issues of transmitting corporate culture without so much physical proximity.MY 3 WORDS FOR 2020
Choose any three words you feel will guide you forward. I can tell you a few things about this: Don’t make it a phrase. “Publish the book” is a terrible choice. “The” is wasted. Try to make the words actionable. “Expand” is better than “bigger.”. The more utilitarian the word can be, the better. HOW TO USE A WRITING FRAME If you’re writing a 100 page ebook, you might have a frame like this: Introduction (covers what people will get out of this) Chapter 1 – explain what will be covered and what people will get (reinforcing intro). Main point of chapter 1 is to encapsulate the whole of what’s coming next. Chapter 2 – first meaty point. Start with astory.
BRIDGE STRATEGIES FOR SOCIAL MEDIA ADOPTION Social media makes sense to you. You get it. You’re here, reading my blog, following Twitter, creating your own media, listening andwatching podcasts.
DON'T TRY TO BE AUTHENTIC. BE BRAVE Don’t Try to Be Authentic. Be Brave. “How to be authentic.”. People talk to me about authenticity a lot because they pay me the “compliment” that I am authentic. First, I don’t think it’s a good pursuit: learning how to be authentic. Second, I feel there’s a better goal: how to be brave. Because when people talk about GROW BIGGER EARS IN 10 MINUTES Whichever works best. This is how you sort the larger pile of info into the smaller and more useful packets that your organization can consume. Most important to the process – DO something with what you’re learning. Figure out the business value of the listening you’re doing, and route it 27 THINGS TO DO BEFORE A CONFERENCE If you’re attending events over the next several months, you might give some thought to a quick checklist that might help you better accomplish your goals. As I’m not entirely sure of your goals, I’ll list a bunch of ideas, and you can just narrow it down to what you think works best for you. CHRIS BROGAN MEDIA: STORYLEADER From leadership training to marketing and sales, Chris Brogan gives you the tools to create and deliver better business branding, messaging, and communications.THE BACKPACK SHOW
The Backpack Show with Chris Brogan is a business TV show that runs live on weekdays at 10am ET on Facebook Live (often simulcast to YouTube, Twitter, and elsewhere), and available on demand on YouTube after the fact. Business advisor and author Chris Brogan and his co-host, Kerry O’Shea Gorgone interview a wide variety of guests ontopics
NARRATIVE AND CONTEXTUAL ANALYSIS Leadership is a communications-heavy discipline. Your team counts on your guidance, but priorities shift quickly. Can your people realign fast enough, even when a crisis hits? When there’s no time to update your company’s narrative, what you’ve said in the past can conflict with new messaging. Smart leaders use stories to transfertheir vision to
MY 3 WORDS FOR 2021
My 3 Words for 2021. Thank BUDDHA that it’s 2021! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. You’ve shared with me 14 years of your experiences with more to come, I want to share with you how this works because I want you to choose your own 3 words and share them 37 INTERVIEW QUESTIONS YOU COULD ASK A PODCAST GUEST I had an interesting experience the other day that has me laughing and a bit befuddled. A guy wanted to interview me for his show, and then canceled saying that he couldn’t come up with a few questions to ask me. It’s obviously quite the insult, if I were to care all thatmuch. I
LEADERSHIP SKILLS FOR AFTER THE PANDEMIC Restaurants Reopening After the 2020 COVID-19 Pandemic. Leadership skills haven’t changed much in some ways. In others, we’re at a whole new turn in the road for organizations as they learn how to manage teams remotely, as they grapple with issues of transmitting corporate culture without so much physical proximity. 50 IDEAS ON USING TWITTER FOR BUSINESS 50 Ideas on Using Twitter for Business. First Steps. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.) Add a picture. ( Shel reminds us of this.) Wewant to see you.
A SIMPLE PRESENCE FRAMEWORK A Simple Presence Framework. chrisbrogan · June 15, 2009 ·. Gaining the awareness, the attention, and ultimately the trust of a community online is a challenge many people are working to accomplish. Whether for your own personal interests or for a business-related use, we look to build relationships using these tools so that we can have HOW TO PUT YOUR SMALL BUSINESS ON THE WEB If you’re a business of one like a consultant, or a smaller business looking to grow your presence, there are some basic steps you might take towards getting yourself into place on the web. In this example, I’ll assume that you have nothing and are starting from scratch, andI’ll
HOW TO ATTRACT THE ATTENTION OF BIG COMPANIES FOR YOUR How to Attract the Attention of Big Companies for Your Small Business. Share Everything – So many people worry that if you post your “big ideas” on your website that “someone might steal them.” Here’s a few truths: your ideas aren’t that amazing just written out, and also you probably (unintentionally) stole a chunk of your idea from someone else so don’t worry about it. CHRIS BROGAN MEDIA: STORYLEADER From leadership training to marketing and sales, Chris Brogan gives you the tools to create and deliver better business branding, messaging, and communications.THE BACKPACK SHOW
The Backpack Show with Chris Brogan is a business TV show that runs live on weekdays at 10am ET on Facebook Live (often simulcast to YouTube, Twitter, and elsewhere), and available on demand on YouTube after the fact. Business advisor and author Chris Brogan and his co-host, Kerry O’Shea Gorgone interview a wide variety of guests ontopics
NARRATIVE AND CONTEXTUAL ANALYSIS Leadership is a communications-heavy discipline. Your team counts on your guidance, but priorities shift quickly. Can your people realign fast enough, even when a crisis hits? When there’s no time to update your company’s narrative, what you’ve said in the past can conflict with new messaging. Smart leaders use stories to transfertheir vision to
MY 3 WORDS FOR 2021
My 3 Words for 2021. Thank BUDDHA that it’s 2021! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. You’ve shared with me 14 years of your experiences with more to come, I want to share with you how this works because I want you to choose your own 3 words and share them 37 INTERVIEW QUESTIONS YOU COULD ASK A PODCAST GUEST I had an interesting experience the other day that has me laughing and a bit befuddled. A guy wanted to interview me for his show, and then canceled saying that he couldn’t come up with a few questions to ask me. It’s obviously quite the insult, if I were to care all thatmuch. I
LEADERSHIP SKILLS FOR AFTER THE PANDEMIC Restaurants Reopening After the 2020 COVID-19 Pandemic. Leadership skills haven’t changed much in some ways. In others, we’re at a whole new turn in the road for organizations as they learn how to manage teams remotely, as they grapple with issues of transmitting corporate culture without so much physical proximity. 50 IDEAS ON USING TWITTER FOR BUSINESS 50 Ideas on Using Twitter for Business. First Steps. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.) Add a picture. ( Shel reminds us of this.) Wewant to see you.
A SIMPLE PRESENCE FRAMEWORK A Simple Presence Framework. chrisbrogan · June 15, 2009 ·. Gaining the awareness, the attention, and ultimately the trust of a community online is a challenge many people are working to accomplish. Whether for your own personal interests or for a business-related use, we look to build relationships using these tools so that we can have HOW TO PUT YOUR SMALL BUSINESS ON THE WEB If you’re a business of one like a consultant, or a smaller business looking to grow your presence, there are some basic steps you might take towards getting yourself into place on the web. In this example, I’ll assume that you have nothing and are starting from scratch, andI’ll
HOW TO ATTRACT THE ATTENTION OF BIG COMPANIES FOR YOUR How to Attract the Attention of Big Companies for Your Small Business. Share Everything – So many people worry that if you post your “big ideas” on your website that “someone might steal them.” Here’s a few truths: your ideas aren’t that amazing just written out, and also you probably (unintentionally) stole a chunk of your idea from someone else so don’t worry about it. ABOUT | CHRIS BROGAN MEDIA: BRANDING AND STRATEGIC About. Chris Brogan is president of Chris Brogan Media, offering brand and digital content strategy as well as business strategy advisory services. Chris is a sought after keynote speaker and showrunner of The Backpack Show. He is the New York Times bestselling author of ninebooks and counting.
STORYLEADER™
StoryLeader™ is leadership training via a guided proces s designed to help leaders work smarter by using the power of well-crafted stories to motivate and guide your team towards better execution of the organization’s vision. It is a tool to transfer leadership DNA to everyone the story comes in contact with. We make this work foryou.
LET ME BE YOUR CMO (FOR A WHILE) The minimum revenue your company should be taking in to be considered for this particular offering is $300K a year. Most of my clients for CMO work lately have been within the $2 Mil – $10 Mil revenue range, but I’ve also worked with the very big guys in various capacities. If you’re uncertain, don’t just skip it. LEADERSHIP SKILLS FOR AFTER THE PANDEMIC Restaurants Reopening After the 2020 COVID-19 Pandemic. Leadership skills haven’t changed much in some ways. In others, we’re at a whole new turn in the road for organizations as they learn how to manage teams remotely, as they grapple with issues of transmitting corporate culture without so much physical proximity.MY 3 WORDS FOR 2020
Choose any three words you feel will guide you forward. I can tell you a few things about this: Don’t make it a phrase. “Publish the book” is a terrible choice. “The” is wasted. Try to make the words actionable. “Expand” is better than “bigger.”. The more utilitarian the word can be, the better. HOW TO USE A WRITING FRAME If you’re writing a 100 page ebook, you might have a frame like this: Introduction (covers what people will get out of this) Chapter 1 – explain what will be covered and what people will get (reinforcing intro). Main point of chapter 1 is to encapsulate the whole of what’s coming next. Chapter 2 – first meaty point. Start with astory.
BRIDGE STRATEGIES FOR SOCIAL MEDIA ADOPTION Social media makes sense to you. You get it. You’re here, reading my blog, following Twitter, creating your own media, listening andwatching podcasts.
DON'T TRY TO BE AUTHENTIC. BE BRAVE Don’t Try to Be Authentic. Be Brave. “How to be authentic.”. People talk to me about authenticity a lot because they pay me the “compliment” that I am authentic. First, I don’t think it’s a good pursuit: learning how to be authentic. Second, I feel there’s a better goal: how to be brave. Because when people talk about GROW BIGGER EARS IN 10 MINUTES Whichever works best. This is how you sort the larger pile of info into the smaller and more useful packets that your organization can consume. Most important to the process – DO something with what you’re learning. Figure out the business value of the listening you’re doing, and route it 27 THINGS TO DO BEFORE A CONFERENCE If you’re attending events over the next several months, you might give some thought to a quick checklist that might help you better accomplish your goals. As I’m not entirely sure of your goals, I’ll list a bunch of ideas, and you can just narrow it down to what you think works best for you. CHRIS BROGAN MEDIA: STORYLEADER From leadership training to marketing and sales, Chris Brogan gives you the tools to create and deliver better business branding, messaging, and communications.THE BACKPACK SHOW
The Backpack Show with Chris Brogan is a business TV show that runs live on weekdays at 10am ET on Facebook Live (often simulcast to YouTube, Twitter, and elsewhere), and available on demand on YouTube after the fact. Business advisor and author Chris Brogan and his co-host, Kerry O’Shea Gorgone interview a wide variety of guests ontopics
ABOUT | CHRIS BROGAN MEDIA: BRANDING AND STRATEGICCHRIS BROGAN BLOGCHRIS BROGAN QUOTES About. Chris Brogan is president of Chris Brogan Media, offering brand and digital content strategy as well as business strategy advisory services. Chris is a sought after keynote speaker and showrunner of The Backpack Show. He is the New York Times bestselling author of ninebooks and counting.
STORYLEADER™
StoryLeader™ is leadership training via a guided proces s designed to help leaders work smarter by using the power of well-crafted stories to motivate and guide your team towards better execution of the organization’s vision. It is a tool to transfer leadership DNA to everyone the story comes in contact with. We make this work foryou.
MY 3 WORDS FOR 2021
My 3 Words for 2021. Thank BUDDHA that it’s 2021! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. You’ve shared with me 14 years of your experiences with more to come, I want to share with you how this works because I want you to choose your own 3 words and share them 37 INTERVIEW QUESTIONS YOU COULD ASK A PODCAST GUEST I had an interesting experience the other day that has me laughing and a bit befuddled. A guy wanted to interview me for his show, and then canceled saying that he couldn’t come up with a few questions to ask me. It’s obviously quite the insult, if I were to care all thatmuch. I
50 IDEAS ON USING TWITTER FOR BUSINESS 50 Ideas on Using Twitter for Business. First Steps. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.) Add a picture. ( Shel reminds us of this.) Wewant to see you.
HOW TO PUT YOUR SMALL BUSINESS ON THE WEB If you’re a business of one like a consultant, or a smaller business looking to grow your presence, there are some basic steps you might take towards getting yourself into place on the web. In this example, I’ll assume that you have nothing and are starting from scratch, andI’ll
A SIMPLE PRESENCE FRAMEWORK A Simple Presence Framework. chrisbrogan · June 15, 2009 ·. Gaining the awareness, the attention, and ultimately the trust of a community online is a challenge many people are working to accomplish. Whether for your own personal interests or for a business-related use, we look to build relationships using these tools so that we can have HOW TO ATTRACT THE ATTENTION OF BIG COMPANIES FOR YOUR How to Attract the Attention of Big Companies for Your Small Business. Share Everything – So many people worry that if you post your “big ideas” on your website that “someone might steal them.” Here’s a few truths: your ideas aren’t that amazing just written out, and also you probably (unintentionally) stole a chunk of your idea from someone else so don’t worry about it. CHRIS BROGAN MEDIA: STORYLEADER From leadership training to marketing and sales, Chris Brogan gives you the tools to create and deliver better business branding, messaging, and communications.THE BACKPACK SHOW
The Backpack Show with Chris Brogan is a business TV show that runs live on weekdays at 10am ET on Facebook Live (often simulcast to YouTube, Twitter, and elsewhere), and available on demand on YouTube after the fact. Business advisor and author Chris Brogan and his co-host, Kerry O’Shea Gorgone interview a wide variety of guests ontopics
ABOUT | CHRIS BROGAN MEDIA: BRANDING AND STRATEGICCHRIS BROGAN BLOGCHRIS BROGAN QUOTES About. Chris Brogan is president of Chris Brogan Media, offering brand and digital content strategy as well as business strategy advisory services. Chris is a sought after keynote speaker and showrunner of The Backpack Show. He is the New York Times bestselling author of ninebooks and counting.
STORYLEADER™
StoryLeader™ is leadership training via a guided proces s designed to help leaders work smarter by using the power of well-crafted stories to motivate and guide your team towards better execution of the organization’s vision. It is a tool to transfer leadership DNA to everyone the story comes in contact with. We make this work foryou.
MY 3 WORDS FOR 2021
My 3 Words for 2021. Thank BUDDHA that it’s 2021! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. You’ve shared with me 14 years of your experiences with more to come, I want to share with you how this works because I want you to choose your own 3 words and share them 37 INTERVIEW QUESTIONS YOU COULD ASK A PODCAST GUEST I had an interesting experience the other day that has me laughing and a bit befuddled. A guy wanted to interview me for his show, and then canceled saying that he couldn’t come up with a few questions to ask me. It’s obviously quite the insult, if I were to care all thatmuch. I
50 IDEAS ON USING TWITTER FOR BUSINESS 50 Ideas on Using Twitter for Business. First Steps. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.) Add a picture. ( Shel reminds us of this.) Wewant to see you.
HOW TO PUT YOUR SMALL BUSINESS ON THE WEB If you’re a business of one like a consultant, or a smaller business looking to grow your presence, there are some basic steps you might take towards getting yourself into place on the web. In this example, I’ll assume that you have nothing and are starting from scratch, andI’ll
A SIMPLE PRESENCE FRAMEWORK A Simple Presence Framework. chrisbrogan · June 15, 2009 ·. Gaining the awareness, the attention, and ultimately the trust of a community online is a challenge many people are working to accomplish. Whether for your own personal interests or for a business-related use, we look to build relationships using these tools so that we can have HOW TO ATTRACT THE ATTENTION OF BIG COMPANIES FOR YOUR How to Attract the Attention of Big Companies for Your Small Business. Share Everything – So many people worry that if you post your “big ideas” on your website that “someone might steal them.” Here’s a few truths: your ideas aren’t that amazing just written out, and also you probably (unintentionally) stole a chunk of your idea from someone else so don’t worry about it. NEW HERE? | CHRIS BROGAN MEDIA: BRANDING AND STRATEGIC Build or rework your digital channel to improve marketing and sales efforts beyond face to face. Launch content marketing projects ranging from video and audio, to a content-minded email marketing program (instead of sales-only) Speak at your event. Create entertaining and informative content for your organization. Email me: chris@chrisbrogan.com. ABOUT | CHRIS BROGAN MEDIA: BRANDING AND STRATEGIC About. Chris Brogan is president of Chris Brogan Media, offering brand and digital content strategy as well as business strategy advisory services. Chris is a sought after keynote speaker and showrunner of The Backpack Show. He is the New York Times bestselling author of ninebooks and counting.
SPEAKING | CHRIS BROGAN MEDIA: BRANDING AND STRATEGIC Chris Brogan is an internationally sought-after keynote speaker, with over 1000 speeches delivered to everyone from company annual events like the Coldwell Banker GenBLUE conference and the HR Florida annual conference to the royalty of the United Arab Emirates. Each presentation is fresh and customized for the people in the room, withinsights
STORYLEADER™
StoryLeader™ is leadership training via a guided proces s designed to help leaders work smarter by using the power of well-crafted stories to motivate and guide your team towards better execution of the organization’s vision. It is a tool to transfer leadership DNA to everyone the story comes in contact with. We make this work foryou.
NARRATIVE AND CONTEXTUAL ANALYSIS Leadership is a communications-heavy discipline. Your team counts on your guidance, but priorities shift quickly. Can your people realign fast enough, even when a crisis hits? When there’s no time to update your company’s narrative, what you’ve said in the past can conflict with new messaging. Smart leaders use stories to transfertheir vision to
CONTACT | CHRIS BROGAN MEDIA: BRANDING AND STRATEGIC Contact. This contact form is the fastest way I’ve found to get back to you quickly. I know it feels a bit less direct than an email,but this works faster for me. **NOTE: NO GUEST POSTS. THANK YOU.**. Please fill out this short form, and we’ll respond as quickly as humanlypossible:
MY 3 WORDS FOR 2021
My 3 Words for 2021. Thank BUDDHA that it’s 2021! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. You’ve shared with me 14 years of your experiences with more to come, I want to share with you how this works because I want you to choose your own 3 words and share them LET ME BE YOUR CMO (FOR A WHILE) The minimum revenue your company should be taking in to be considered for this particular offering is $300K a year. Most of my clients for CMO work lately have been within the $2 Mil – $10 Mil revenue range, but I’ve also worked with the very big guys in various capacities. If you’re uncertain, don’t just skip it.MY 3 WORDS FOR 2020
Choose any three words you feel will guide you forward. I can tell you a few things about this: Don’t make it a phrase. “Publish the book” is a terrible choice. “The” is wasted. Try to make the words actionable. “Expand” is better than “bigger.”. The more utilitarian the word can be, the better. HOW TO USE A WRITING FRAME If you’re writing a 100 page ebook, you might have a frame like this: Introduction (covers what people will get out of this) Chapter 1 – explain what will be covered and what people will get (reinforcing intro). Main point of chapter 1 is to encapsulate the whole of what’s coming next. Chapter 2 – first meaty point. Start with astory.
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