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WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. HOW GOOGLE CHROME’S PRIVACY SANDBOX WILL WORK + POSSIBLE Since Google Chrome announced it’ll stop supporting third-party cookies, publishers, agencies, AdTech companies, and brands have questioned what it will mean for the future of the online advertisingindustry.
FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. AGILE VS WATERFALL: WHICH METHOD IS MORE SUCCESSFUL Whether you’re manufacturing a car, engineering a spacecraft, or building a house, project-management methodologies are the backbone of any plan, and just like the projects in these fields, software development also requires a solid project-management approach. There are a number of different methodologies in the software-development industry – some are new takes on old methods WHAT IS AN AD SERVER AND HOW DOES IT WORK? WHAT’S THE DIFFERENCE BETWEEN ADTECH AND MARTECH Another simple distinction between the two is the kind of media each focuses on. While AdTech is all about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Advertising agencies and partners are part of the AdTech orbit, whereas theMarTech world
CUSTOM ADTECH & MARTECH DEVELOPMENT We are a full-service software development company that specializes in advertising and marketing technology. We partner with vendors and agencies to design, build, and maintain real-time bidding (RTB), programmatic, data management, and analytics platforms. Contact us MAIN DEMAND-SIDE PLATFORM (DSP) COMPANIES Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.. Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory (e.g. display, native, video, and in-app mobile) across different channels. TOP SUPPLY-SIDE PLATFORM (SSP) AND AD EXCHANGE COMPANIES Top Supply-Side Platform (SSP) and Ad Exchange Companies Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps. The first tools publishers used to sell their available ad space were adnetworks.
WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. HOW GOOGLE CHROME’S PRIVACY SANDBOX WILL WORK + POSSIBLE Since Google Chrome announced it’ll stop supporting third-party cookies, publishers, agencies, AdTech companies, and brands have questioned what it will mean for the future of the online advertisingindustry.
FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. AGILE VS WATERFALL: WHICH METHOD IS MORE SUCCESSFUL Whether you’re manufacturing a car, engineering a spacecraft, or building a house, project-management methodologies are the backbone of any plan, and just like the projects in these fields, software development also requires a solid project-management approach. There are a number of different methodologies in the software-development industry – some are new takes on old methods WHAT IS AN AD SERVER AND HOW DOES IT WORK? WHAT’S THE DIFFERENCE BETWEEN ADTECH AND MARTECH Another simple distinction between the two is the kind of media each focuses on. While AdTech is all about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Advertising agencies and partners are part of the AdTech orbit, whereas theMarTech world
CUSTOM ADTECH & MARTECH DEVELOPMENT We are a full-service software development company that specializes in advertising and marketing technology. We partner with vendors and agencies to design, build, and maintain real-time bidding (RTB), programmatic, data management, and analytics platforms. Contact us WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. ADTECH TARGETING METHODS: THE ULTIMATE GUIDE Contextual Targeting. Targeting users based on context is one of the most basic methods of segmenting audiences for advertising campaigns.. One advantage of contextual targeting is that ads are usually matched more or less to their surroundings WHAT IS AN AD SERVER AND HOW DOES IT WORK? What is An Ad Server? An ad server is a piece of advertising technology (AdTech) that is used by publishers, advertisers, ad agencies, and ad networks to manage and run online advertising campaigns. Ad servers are responsible for making instantaneous decisions about what ads to show on a website, then serving them. WHAT IS A CUSTOMER DATA PLATFORM AND HOW DOES IT WORK What is a Customer Data Platform (CDP)? A customer data platform (CDP) is a platform used by marketers to collect all the available data about the customer and aggregate it into a single database, which is integrated with and easily accessible from a number of other marketing systems and platforms used by the company.. Data Aggregated in a CDPCan Include
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. UNDERSTANDING RTB, PROGRAMMATIC DIRECT, AND PMP Understanding RTB, Programmatic Direct and Private Marketplace. The online advertising industry is populated by an array of media-buying methods, making it increasingly difficult to comprehend, even for the most seasoned marketers. While terms like programmatic direct, real-time bidding (RTB), and private marketplace (PMP) all fall underthe
HOW WE BUILT AN AD EXCHANGE WITH AMAZON WEB SERVICES (AWS The ability to quickly build and test new solutions is a key determinant of success for any tech company. Cloud service providers like AWS allow us — software engineers and DevOps — to develop and implement new applications at a very fast pace.. Our development team recently conducted an internal project whereby we built a working minimum viable product (MVP) of an ad exchange — a THE ADVANTAGES AND DISADVANTAGES OF SEARCH ADS Focus on Intent Marketing. The abundance and availability of products and services, coupled with banner blindness, has made it more important than ever for the companies to know and address the customers’ actual intent.This constitutes the central idea of so-called intent marketing: aiming marketing at a customer’s intent—i.e. knowing what your clients want at that very moment and WHAT IS INTELLIGENT TRACKING PREVENTION (ITP)? VERSIONS 1 What is Intelligent Tracking Prevention? Intelligent Tracking Prevention is a new feature of WebKit, an open-source web-browser engine that powers Apple’s Safari web browser, among others, shipped out in the new release of Safari 12 and iOS 11.. The feature aims to further protect users’ online privacy by changing the way Safari handles first-party cookies. MAIN DEMAND-SIDE PLATFORM (DSP) COMPANIES Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.. Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory (e.g. display, native, video, and in-app mobile) across different channels. TOP SUPPLY-SIDE PLATFORM (SSP) AND AD EXCHANGE COMPANIES Top Supply-Side Platform (SSP) and Ad Exchange Companies Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps. The first tools publishers used to sell their available ad space were adnetworks.
WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. ADTECH TARGETING METHODS: THE ULTIMATE GUIDE WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS AD VERIFICATION AND HOW DOES IT WORK? Ad verification is a process which allows advertisers to check if their ads are displayed in the right context, on the right websites, in the right area of a website, and seen by the right audiences. This area of digital-advertising technology is gaining traction; it may soon change how marketers buy media and how impressions are valued inthe
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
HOW WE BUILT AN AD EXCHANGE WITH AMAZON WEB SERVICES (AWSSEE MORE ONCLEARCODE.CC
WHY CHOOSING A FULL-SERVICE DEVELOPMENT COMPANY IS BETTER Why choosing a full-service development company is better than outsourcing. In March of 1955, two ex-IBM employees, Elmer C. Kubie and John W. Sheldon, founded Computer Usage Company (CUC) with the intention of offering computer program-development services. They started off with a staff of five working from their sole office in NewYork City.
MAIN DEMAND-SIDE PLATFORM (DSP) COMPANIES Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.. Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory (e.g. display, native, video, and in-app mobile) across different channels. TOP SUPPLY-SIDE PLATFORM (SSP) AND AD EXCHANGE COMPANIES Top Supply-Side Platform (SSP) and Ad Exchange Companies Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps. The first tools publishers used to sell their available ad space were adnetworks.
WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. ADTECH TARGETING METHODS: THE ULTIMATE GUIDE WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS AD VERIFICATION AND HOW DOES IT WORK? Ad verification is a process which allows advertisers to check if their ads are displayed in the right context, on the right websites, in the right area of a website, and seen by the right audiences. This area of digital-advertising technology is gaining traction; it may soon change how marketers buy media and how impressions are valued inthe
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
HOW WE BUILT AN AD EXCHANGE WITH AMAZON WEB SERVICES (AWSSEE MORE ONCLEARCODE.CC
WHY CHOOSING A FULL-SERVICE DEVELOPMENT COMPANY IS BETTER Why choosing a full-service development company is better than outsourcing. In March of 1955, two ex-IBM employees, Elmer C. Kubie and John W. Sheldon, founded Computer Usage Company (CUC) with the intention of offering computer program-development services. They started off with a staff of five working from their sole office in NewYork City.
MAIN DEMAND-SIDE PLATFORM (DSP) COMPANIES Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.. Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory (e.g. display, native, video, and in-app mobile) across different channels. TOP SUPPLY-SIDE PLATFORM (SSP) AND AD EXCHANGE COMPANIES Top Supply-Side Platform (SSP) and Ad Exchange Companies Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps. The first tools publishers used to sell their available ad space were adnetworks.
WHAT IS AD VERIFICATION AND HOW DOES IT WORK? Ad verification is a process which allows advertisers to check if their ads are displayed in the right context, on the right websites, in the right area of a website, and seen by the right audiences. This area of digital-advertising technology is gaining traction; it may soon change how marketers buy media and how impressions are valued inthe
CLIENT-SIDE VS SERVER-SIDE HEADER BIDDING: PROS AND CONS Client-Side vs. Server-Side Header Bidding: Pros and Cons. Understanding the concept of header bidding is central to understanding how programmatic ad buying works. The process originally emerged as a novel solution to remedy the inefficiency, and Google’s preference, of its own ad exchange (AdX), during the waterfallad-buying process.
THE ANATOMY OF A DEMAND-SIDE PLATFORM (DSP) [INFOGRAPHIC Integrations. In order for DSPs to work, they need to connect to various supply sources, such as supply-side platforms (SSPs) and ad exchanges.Also, many DSPs integrate with data-management platforms (DMPs) to improve ad targeting, as well as ad verification and creative optimization platforms.. Bidder. A bidder is the component of a DSP responsible for placing bids on UNDERSTANDING RTB, PROGRAMMATIC DIRECT, AND PMP Understanding RTB, Programmatic Direct and Private Marketplace. The online advertising industry is populated by an array of media-buying methods, making it increasingly difficult to comprehend, even for the most seasoned marketers. While terms like programmatic direct, real-time bidding (RTB), and private marketplace (PMP) all fall underthe
THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. 3 REASONS WHY SOFTWARE DEVELOPMENT PROJECTS FAIL With IT now recognized as one of the top-performing and fastest-growing industries, the need for perfect and optimized project execution has never been greater. As with all large industries that comprise of a broad spectrum of projects, it can be difficult to pinpoint the exact root causes of project failure. However, by analyzing other reports WHAT’S THE DIFFERENCE BETWEEN ADTECH AND MARTECH Another simple distinction between the two is the kind of media each focuses on. While AdTech is all about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Advertising agencies and partners are part of the AdTech orbit, whereas theMarTech world
MAIN DEMAND-SIDE PLATFORM (DSP) COMPANIES Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.. Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory (e.g. display, native, video, and in-app mobile) across different channels. TOP SUPPLY-SIDE PLATFORM (SSP) AND AD EXCHANGE COMPANIES Top Supply-Side Platform (SSP) and Ad Exchange Companies Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps. The first tools publishers used to sell their available ad space were adnetworks.
WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. ADTECH TARGETING METHODS: THE ULTIMATE GUIDE WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS AD VERIFICATION AND HOW DOES IT WORK? Ad verification is a process which allows advertisers to check if their ads are displayed in the right context, on the right websites, in the right area of a website, and seen by the right audiences. This area of digital-advertising technology is gaining traction; it may soon change how marketers buy media and how impressions are valued inthe
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
HOW WE BUILT AN AD EXCHANGE WITH AMAZON WEB SERVICES (AWSSEE MORE ONCLEARCODE.CC
WHY CHOOSING A FULL-SERVICE DEVELOPMENT COMPANY IS BETTER Why choosing a full-service development company is better than outsourcing. In March of 1955, two ex-IBM employees, Elmer C. Kubie and John W. Sheldon, founded Computer Usage Company (CUC) with the intention of offering computer program-development services. They started off with a staff of five working from their sole office in NewYork City.
MAIN DEMAND-SIDE PLATFORM (DSP) COMPANIES Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.. Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory (e.g. display, native, video, and in-app mobile) across different channels. TOP SUPPLY-SIDE PLATFORM (SSP) AND AD EXCHANGE COMPANIES Top Supply-Side Platform (SSP) and Ad Exchange Companies Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps. The first tools publishers used to sell their available ad space were adnetworks.
WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. ADTECH TARGETING METHODS: THE ULTIMATE GUIDE WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS AD VERIFICATION AND HOW DOES IT WORK? Ad verification is a process which allows advertisers to check if their ads are displayed in the right context, on the right websites, in the right area of a website, and seen by the right audiences. This area of digital-advertising technology is gaining traction; it may soon change how marketers buy media and how impressions are valued inthe
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
HOW WE BUILT AN AD EXCHANGE WITH AMAZON WEB SERVICES (AWSSEE MORE ONCLEARCODE.CC
WHY CHOOSING A FULL-SERVICE DEVELOPMENT COMPANY IS BETTER Why choosing a full-service development company is better than outsourcing. In March of 1955, two ex-IBM employees, Elmer C. Kubie and John W. Sheldon, founded Computer Usage Company (CUC) with the intention of offering computer program-development services. They started off with a staff of five working from their sole office in NewYork City.
MAIN DEMAND-SIDE PLATFORM (DSP) COMPANIES Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.. Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory (e.g. display, native, video, and in-app mobile) across different channels. TOP SUPPLY-SIDE PLATFORM (SSP) AND AD EXCHANGE COMPANIES Top Supply-Side Platform (SSP) and Ad Exchange Companies Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps. The first tools publishers used to sell their available ad space were adnetworks.
WHAT IS AD VERIFICATION AND HOW DOES IT WORK? Ad verification is a process which allows advertisers to check if their ads are displayed in the right context, on the right websites, in the right area of a website, and seen by the right audiences. This area of digital-advertising technology is gaining traction; it may soon change how marketers buy media and how impressions are valued inthe
CLIENT-SIDE VS SERVER-SIDE HEADER BIDDING: PROS AND CONS Client-Side vs. Server-Side Header Bidding: Pros and Cons. Understanding the concept of header bidding is central to understanding how programmatic ad buying works. The process originally emerged as a novel solution to remedy the inefficiency, and Google’s preference, of its own ad exchange (AdX), during the waterfallad-buying process.
THE ANATOMY OF A DEMAND-SIDE PLATFORM (DSP) [INFOGRAPHIC Integrations. In order for DSPs to work, they need to connect to various supply sources, such as supply-side platforms (SSPs) and ad exchanges.Also, many DSPs integrate with data-management platforms (DMPs) to improve ad targeting, as well as ad verification and creative optimization platforms.. Bidder. A bidder is the component of a DSP responsible for placing bids on UNDERSTANDING RTB, PROGRAMMATIC DIRECT, AND PMP Understanding RTB, Programmatic Direct and Private Marketplace. The online advertising industry is populated by an array of media-buying methods, making it increasingly difficult to comprehend, even for the most seasoned marketers. While terms like programmatic direct, real-time bidding (RTB), and private marketplace (PMP) all fall underthe
THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. 3 REASONS WHY SOFTWARE DEVELOPMENT PROJECTS FAIL With IT now recognized as one of the top-performing and fastest-growing industries, the need for perfect and optimized project execution has never been greater. As with all large industries that comprise of a broad spectrum of projects, it can be difficult to pinpoint the exact root causes of project failure. However, by analyzing other reports WHAT’S THE DIFFERENCE BETWEEN ADTECH AND MARTECH Another simple distinction between the two is the kind of media each focuses on. While AdTech is all about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Advertising agencies and partners are part of the AdTech orbit, whereas theMarTech world
WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). ADTECH TARGETING METHODS: THE ULTIMATE GUIDE CONNECTED TV (CTV) & OTT ADVERTISING IN 2021 The rise of Internet-enabled TVs and streaming services has created new opportunities for publishers, advertisers, and AdTech companies. Connected TV (CTV) and over-the-top (OTT) advertising is a hot topic in the programmatic advertising and AdTech industry at the moment, but there are many differences between how CTV and OTT advertising works compared to web and mobile advertising. TOP SUPPLY-SIDE PLATFORM (SSP) AND AD EXCHANGE COMPANIES Top Supply-Side Platform (SSP) and Ad Exchange Companies Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps. The first tools publishers used to sell their available ad space were adnetworks.
WHAT IS AD VERIFICATION AND HOW DOES IT WORK? Ad verification is a process which allows advertisers to check if their ads are displayed in the right context, on the right websites, in the right area of a website, and seen by the right audiences. This area of digital-advertising technology is gaining traction; it may soon change how marketers buy media and how impressions are valued inthe
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. HOW WE BUILT AN AD EXCHANGE WITH AMAZON WEB SERVICES (AWSSEE MORE ONCLEARCODE.CC
THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHY CHOOSING A FULL-SERVICE DEVELOPMENT COMPANY IS BETTER Why choosing a full-service development company is better than outsourcing. In March of 1955, two ex-IBM employees, Elmer C. Kubie and John W. Sheldon, founded Computer Usage Company (CUC) with the intention of offering computer program-development services. They started off with a staff of five working from their sole office in NewYork City.
WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). ADTECH TARGETING METHODS: THE ULTIMATE GUIDE CONNECTED TV (CTV) & OTT ADVERTISING IN 2021 The rise of Internet-enabled TVs and streaming services has created new opportunities for publishers, advertisers, and AdTech companies. Connected TV (CTV) and over-the-top (OTT) advertising is a hot topic in the programmatic advertising and AdTech industry at the moment, but there are many differences between how CTV and OTT advertising works compared to web and mobile advertising. TOP SUPPLY-SIDE PLATFORM (SSP) AND AD EXCHANGE COMPANIES Top Supply-Side Platform (SSP) and Ad Exchange Companies Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps. The first tools publishers used to sell their available ad space were adnetworks.
WHAT IS AD VERIFICATION AND HOW DOES IT WORK? Ad verification is a process which allows advertisers to check if their ads are displayed in the right context, on the right websites, in the right area of a website, and seen by the right audiences. This area of digital-advertising technology is gaining traction; it may soon change how marketers buy media and how impressions are valued inthe
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. HOW WE BUILT AN AD EXCHANGE WITH AMAZON WEB SERVICES (AWSSEE MORE ONCLEARCODE.CC
THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHY CHOOSING A FULL-SERVICE DEVELOPMENT COMPANY IS BETTER Why choosing a full-service development company is better than outsourcing. In March of 1955, two ex-IBM employees, Elmer C. Kubie and John W. Sheldon, founded Computer Usage Company (CUC) with the intention of offering computer program-development services. They started off with a staff of five working from their sole office in NewYork City.
MAIN DEMAND-SIDE PLATFORM (DSP) COMPANIES Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.. Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory (e.g. display, native, video, and in-app mobile) across different channels. WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). CLIENT-SIDE VS SERVER-SIDE HEADER BIDDING: PROS AND CONS Client-Side vs. Server-Side Header Bidding: Pros and Cons. Understanding the concept of header bidding is central to understanding how programmatic ad buying works. The process originally emerged as a novel solution to remedy the inefficiency, and Google’s preference, of its own ad exchange (AdX), during the waterfallad-buying process.
PROGRAMMATIC ADVERTISING: THE DEFINITIVE GUIDE FOR 2021 Programmatic advertising is defined as the process of automating the purchase, sale, delivery, and measurement of digital advertising campaigns via advertising technology (AdTech) platforms. These AdTech platforms allow advertisers, publishers, and agencies to create, run, and optimize ad campaigns with minimal human involvement. WHAT IS AD VERIFICATION AND HOW DOES IT WORK? Ad verification is a process which allows advertisers to check if their ads are displayed in the right context, on the right websites, in the right area of a website, and seen by the right audiences. This area of digital-advertising technology is gaining traction; it may soon change how marketers buy media and how impressions are valued inthe
THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
IDENTITY IN ADTECH: MEET THE VARIOUS ID SOLUTIONS [UPDATED In recent years, we have seen a quick proliferation of various standardized ID solutions. The consortiums and companies that stand behind them include some of the leading AdTech vendors, promising a better alternative to cookie syncing, competition with walled gardens like Facebook and Google, and a solution to the end of third-partycookies.
THE ANATOMY OF A SUPPLY-SIDE PLATFORM (SSP) [INFOGRAPHIC A supply-side platform (SSP) is an advertising technology (AdTech) platform that helps publishers monetize their websites and mobile apps by managing, selling and optimizing their available inventory (aka ad space). SSPs are a key player in real-time bidding (RTB) media transactions, whereby publishers sell display, video and native adspace to
3 REASONS WHY SOFTWARE DEVELOPMENT PROJECTS FAIL With IT now recognized as one of the top-performing and fastest-growing industries, the need for perfect and optimized project execution has never been greater. As with all large industries that comprise of a broad spectrum of projects, it can be difficult to pinpoint the exact root causes of project failure. However, by analyzing other reports WHAT’S THE DIFFERENCE BETWEEN ADTECH AND MARTECH Another simple distinction between the two is the kind of media each focuses on. While AdTech is all about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Advertising agencies and partners are part of the AdTech orbit, whereas theMarTech world
WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. ADTECH TARGETING METHODS: THE ULTIMATE GUIDE WHAT’S THE DIFFERENCE BETWEEN ADTECH AND MARTECH Another simple distinction between the two is the kind of media each focuses on. While AdTech is all about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Advertising agencies and partners are part of the AdTech orbit, whereas theMarTech world
WHAT IS A CUSTOMER DATA PLATFORM AND HOW DOES IT WORK What is a Customer Data Platform (CDP)? A customer data platform (CDP) is a platform used by marketers to collect all the available data about the customer and aggregate it into a single database, which is integrated with and easily accessible from a number of other marketing systems and platforms used by the company.. Data Aggregated in a CDPCan Include
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. WHAT IS AN AD SERVER AND HOW DOES IT WORK? THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHAT IS INTELLIGENT TRACKING PREVENTION (ITP)? VERSIONS 1 What is Intelligent Tracking Prevention? Intelligent Tracking Prevention is a new feature of WebKit, an open-source web-browser engine that powers Apple’s Safari web browser, among others, shipped out in the new release of Safari 12 and iOS 11.. The feature aims to further protect users’ online privacy by changing the way Safari handles first-party cookies. WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. ADTECH TARGETING METHODS: THE ULTIMATE GUIDE WHAT’S THE DIFFERENCE BETWEEN ADTECH AND MARTECH Another simple distinction between the two is the kind of media each focuses on. While AdTech is all about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Advertising agencies and partners are part of the AdTech orbit, whereas theMarTech world
WHAT IS A CUSTOMER DATA PLATFORM AND HOW DOES IT WORK What is a Customer Data Platform (CDP)? A customer data platform (CDP) is a platform used by marketers to collect all the available data about the customer and aggregate it into a single database, which is integrated with and easily accessible from a number of other marketing systems and platforms used by the company.. Data Aggregated in a CDPCan Include
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. WHAT IS AN AD SERVER AND HOW DOES IT WORK? THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHAT IS INTELLIGENT TRACKING PREVENTION (ITP)? VERSIONS 1 What is Intelligent Tracking Prevention? Intelligent Tracking Prevention is a new feature of WebKit, an open-source web-browser engine that powers Apple’s Safari web browser, among others, shipped out in the new release of Safari 12 and iOS 11.. The feature aims to further protect users’ online privacy by changing the way Safari handles first-party cookies. WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. WHAT IS A SUPPLY-SIDE PLATFORM (SSP) AND HOW DOES IT WORK A supply-side platform is an advertising technology (AdTech) platform used by publishers to manage, sell and optimize available inventory (aka ad space) on their websites and mobile apps in an automated and efficient way. By using an SSP, publishers can show display, video and native ads to their visitors, and monetize their website and apps. FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. HOW TO SELECT FEATURES AND BUILD AN INFLUENCER MARKETING Let’s do a quick rundown of the most important features an influencer platform should offer. 1. Search and Discovery Engine. Popular vloggers and bloggers come in all shapes and sizes, from game streamers, mobile phone reviewers, makeup vloggers, fitness gurus, expert foodies, etc. WHAT IS A CONSENT MANAGEMENT PLATFORM (CMP) AND HOW DOES What Does the User-Consent Collection Process Look Like? While the process of collecting and storing user consent will differ from tool to tool, below is an example of how this process could look from a technical perspective:. The process of collecting THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHAT IS AN AD NETWORK AND HOW DOES IT WORK? What Is an Ad Network? An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. Ad networks were one of the first pieces of advertising technology that appeared in the mid ‘90s when online advertisingfirst began.
THE ADVANTAGES AND DISADVANTAGES OF SEARCH ADS Focus on Intent Marketing. The abundance and availability of products and services, coupled with banner blindness, has made it more important than ever for the companies to know and address the customers’ actual intent.This constitutes the central idea of so-called intent marketing: aiming marketing at a customer’s intent—i.e. knowing what your clients want at that very moment and THE ANATOMY OF A SUPPLY-SIDE PLATFORM (SSP) [INFOGRAPHIC A supply-side platform (SSP) is an advertising technology (AdTech) platform that helps publishers monetize their websites and mobile apps by managing, selling and optimizing their available inventory (aka ad space). SSPs are a key player in real-time bidding (RTB) media transactions, whereby publishers sell display, video and native adspace to
WHY CHOOSING A FULL-SERVICE DEVELOPMENT COMPANY IS BETTER Why choosing a full-service development company is better than outsourcing. In March of 1955, two ex-IBM employees, Elmer C. Kubie and John W. Sheldon, founded Computer Usage Company (CUC) with the intention of offering computer program-development services. They started off with a staff of five working from their sole office in NewYork City.
WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. ADTECH TARGETING METHODS: THE ULTIMATE GUIDE WHAT’S THE DIFFERENCE BETWEEN ADTECH AND MARTECH Another simple distinction between the two is the kind of media each focuses on. While AdTech is all about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Advertising agencies and partners are part of the AdTech orbit, whereas theMarTech world
WHAT IS A CUSTOMER DATA PLATFORM AND HOW DOES IT WORK What is a Customer Data Platform (CDP)? A customer data platform (CDP) is a platform used by marketers to collect all the available data about the customer and aggregate it into a single database, which is integrated with and easily accessible from a number of other marketing systems and platforms used by the company.. Data Aggregated in a CDPCan Include
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. WHAT IS AN AD SERVER AND HOW DOES IT WORK? THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHAT IS INTELLIGENT TRACKING PREVENTION (ITP)? VERSIONS 1 What is Intelligent Tracking Prevention? Intelligent Tracking Prevention is a new feature of WebKit, an open-source web-browser engine that powers Apple’s Safari web browser, among others, shipped out in the new release of Safari 12 and iOS 11.. The feature aims to further protect users’ online privacy by changing the way Safari handles first-party cookies. WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. ADTECH TARGETING METHODS: THE ULTIMATE GUIDE WHAT’S THE DIFFERENCE BETWEEN ADTECH AND MARTECH Another simple distinction between the two is the kind of media each focuses on. While AdTech is all about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Advertising agencies and partners are part of the AdTech orbit, whereas theMarTech world
WHAT IS A CUSTOMER DATA PLATFORM AND HOW DOES IT WORK What is a Customer Data Platform (CDP)? A customer data platform (CDP) is a platform used by marketers to collect all the available data about the customer and aggregate it into a single database, which is integrated with and easily accessible from a number of other marketing systems and platforms used by the company.. Data Aggregated in a CDPCan Include
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. WHAT IS AN AD SERVER AND HOW DOES IT WORK? THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHAT IS INTELLIGENT TRACKING PREVENTION (ITP)? VERSIONS 1 What is Intelligent Tracking Prevention? Intelligent Tracking Prevention is a new feature of WebKit, an open-source web-browser engine that powers Apple’s Safari web browser, among others, shipped out in the new release of Safari 12 and iOS 11.. The feature aims to further protect users’ online privacy by changing the way Safari handles first-party cookies. WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. WHAT IS A SUPPLY-SIDE PLATFORM (SSP) AND HOW DOES IT WORK A supply-side platform is an advertising technology (AdTech) platform used by publishers to manage, sell and optimize available inventory (aka ad space) on their websites and mobile apps in an automated and efficient way. By using an SSP, publishers can show display, video and native ads to their visitors, and monetize their website and apps. FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. HOW TO SELECT FEATURES AND BUILD AN INFLUENCER MARKETING Let’s do a quick rundown of the most important features an influencer platform should offer. 1. Search and Discovery Engine. Popular vloggers and bloggers come in all shapes and sizes, from game streamers, mobile phone reviewers, makeup vloggers, fitness gurus, expert foodies, etc. WHAT IS A CONSENT MANAGEMENT PLATFORM (CMP) AND HOW DOES What Does the User-Consent Collection Process Look Like? While the process of collecting and storing user consent will differ from tool to tool, below is an example of how this process could look from a technical perspective:. The process of collecting THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHAT IS AN AD NETWORK AND HOW DOES IT WORK? What Is an Ad Network? An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. Ad networks were one of the first pieces of advertising technology that appeared in the mid ‘90s when online advertisingfirst began.
THE ADVANTAGES AND DISADVANTAGES OF SEARCH ADS Focus on Intent Marketing. The abundance and availability of products and services, coupled with banner blindness, has made it more important than ever for the companies to know and address the customers’ actual intent.This constitutes the central idea of so-called intent marketing: aiming marketing at a customer’s intent—i.e. knowing what your clients want at that very moment and THE ANATOMY OF A SUPPLY-SIDE PLATFORM (SSP) [INFOGRAPHIC A supply-side platform (SSP) is an advertising technology (AdTech) platform that helps publishers monetize their websites and mobile apps by managing, selling and optimizing their available inventory (aka ad space). SSPs are a key player in real-time bidding (RTB) media transactions, whereby publishers sell display, video and native adspace to
WHY CHOOSING A FULL-SERVICE DEVELOPMENT COMPANY IS BETTER Why choosing a full-service development company is better than outsourcing. In March of 1955, two ex-IBM employees, Elmer C. Kubie and John W. Sheldon, founded Computer Usage Company (CUC) with the intention of offering computer program-development services. They started off with a staff of five working from their sole office in NewYork City.
WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. ADTECH TARGETING METHODS: THE ULTIMATE GUIDE WHAT’S THE DIFFERENCE BETWEEN ADTECH AND MARTECHADTECH DEFINITIONADTECH ECOSYSTEM Another simple distinction between the two is the kind of media each focuses on. While AdTech is all about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Advertising agencies and partners are part of the AdTech orbit, whereas theMarTech world
WHAT IS A CUSTOMER DATA PLATFORM AND HOW DOES IT WORKWHAT IS CUSTOMER DATA PLATFORMMICROSOFT CUSTOMER DATA PLATFORMCUSTOMER DATA PLATFORM DEFINITIONCUSTOMER DATA PLATFORM SOFTWARECUSTOMER DATA PLATFORM TOOLSCUSTOMER DATA PLATFORM PDF What is a Customer Data Platform (CDP)? A customer data platform (CDP) is a platform used by marketers to collect all the available data about the customer and aggregate it into a single database, which is integrated with and easily accessible from a number of other marketing systems and platforms used by the company.. Data Aggregated in a CDPCan Include
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. WHAT IS AN AD SERVER AND HOW DOES IT WORK? THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHAT IS INTELLIGENT TRACKING PREVENTION (ITP)? VERSIONS 1INTELLIGENTTRACKING PREVENTION
What is Intelligent Tracking Prevention? Intelligent Tracking Prevention is a new feature of WebKit, an open-source web-browser engine that powers Apple’s Safari web browser, among others, shipped out in the new release of Safari 12 and iOS 11.. The feature aims to further protect users’ online privacy by changing the way Safari handles first-party cookies. WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. ADTECH TARGETING METHODS: THE ULTIMATE GUIDE WHAT’S THE DIFFERENCE BETWEEN ADTECH AND MARTECHADTECH DEFINITIONADTECH ECOSYSTEM Another simple distinction between the two is the kind of media each focuses on. While AdTech is all about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Advertising agencies and partners are part of the AdTech orbit, whereas theMarTech world
WHAT IS A CUSTOMER DATA PLATFORM AND HOW DOES IT WORKWHAT IS CUSTOMER DATA PLATFORMMICROSOFT CUSTOMER DATA PLATFORMCUSTOMER DATA PLATFORM DEFINITIONCUSTOMER DATA PLATFORM SOFTWARECUSTOMER DATA PLATFORM TOOLSCUSTOMER DATA PLATFORM PDF What is a Customer Data Platform (CDP)? A customer data platform (CDP) is a platform used by marketers to collect all the available data about the customer and aggregate it into a single database, which is integrated with and easily accessible from a number of other marketing systems and platforms used by the company.. Data Aggregated in a CDPCan Include
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. WHAT IS AN AD SERVER AND HOW DOES IT WORK? THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHAT IS INTELLIGENT TRACKING PREVENTION (ITP)? VERSIONS 1INTELLIGENTTRACKING PREVENTION
What is Intelligent Tracking Prevention? Intelligent Tracking Prevention is a new feature of WebKit, an open-source web-browser engine that powers Apple’s Safari web browser, among others, shipped out in the new release of Safari 12 and iOS 11.. The feature aims to further protect users’ online privacy by changing the way Safari handles first-party cookies. WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. WHAT IS A SUPPLY-SIDE PLATFORM (SSP) AND HOW DOES IT WORK A supply-side platform is an advertising technology (AdTech) platform used by publishers to manage, sell and optimize available inventory (aka ad space) on their websites and mobile apps in an automated and efficient way. By using an SSP, publishers can show display, video and native ads to their visitors, and monetize their website and apps. FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. HOW TO SELECT FEATURES AND BUILD AN INFLUENCER MARKETING Let’s do a quick rundown of the most important features an influencer platform should offer. 1. Search and Discovery Engine. Popular vloggers and bloggers come in all shapes and sizes, from game streamers, mobile phone reviewers, makeup vloggers, fitness gurus, expert foodies, etc. WHAT IS A CONSENT MANAGEMENT PLATFORM (CMP) AND HOW DOES What Does the User-Consent Collection Process Look Like? While the process of collecting and storing user consent will differ from tool to tool, below is an example of how this process could look from a technical perspective:. The process of collecting THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHAT IS AN AD NETWORK AND HOW DOES IT WORK? What Is an Ad Network? An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. Ad networks were one of the first pieces of advertising technology that appeared in the mid ‘90s when online advertisingfirst began.
THE ADVANTAGES AND DISADVANTAGES OF SEARCH ADS Focus on Intent Marketing. The abundance and availability of products and services, coupled with banner blindness, has made it more important than ever for the companies to know and address the customers’ actual intent.This constitutes the central idea of so-called intent marketing: aiming marketing at a customer’s intent—i.e. knowing what your clients want at that very moment and THE ANATOMY OF A SUPPLY-SIDE PLATFORM (SSP) [INFOGRAPHIC A supply-side platform (SSP) is an advertising technology (AdTech) platform that helps publishers monetize their websites and mobile apps by managing, selling and optimizing their available inventory (aka ad space). SSPs are a key player in real-time bidding (RTB) media transactions, whereby publishers sell display, video and native adspace to
WHY CHOOSING A FULL-SERVICE DEVELOPMENT COMPANY IS BETTER Why choosing a full-service development company is better than outsourcing. In March of 1955, two ex-IBM employees, Elmer C. Kubie and John W. Sheldon, founded Computer Usage Company (CUC) with the intention of offering computer program-development services. They started off with a staff of five working from their sole office in NewYork City.
WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. ADTECH TARGETING METHODS: THE ULTIMATE GUIDE WHAT’S THE DIFFERENCE BETWEEN ADTECH AND MARTECHADTECH DEFINITIONADTECH ECOSYSTEM Another simple distinction between the two is the kind of media each focuses on. While AdTech is all about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Advertising agencies and partners are part of the AdTech orbit, whereas theMarTech world
WHAT IS A CUSTOMER DATA PLATFORM AND HOW DOES IT WORKWHAT IS CUSTOMER DATA PLATFORMMICROSOFT CUSTOMER DATA PLATFORMCUSTOMER DATA PLATFORM DEFINITIONCUSTOMER DATA PLATFORM SOFTWARECUSTOMER DATA PLATFORM TOOLSCUSTOMER DATA PLATFORM PDF What is a Customer Data Platform (CDP)? A customer data platform (CDP) is a platform used by marketers to collect all the available data about the customer and aggregate it into a single database, which is integrated with and easily accessible from a number of other marketing systems and platforms used by the company.. Data Aggregated in a CDPCan Include
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. WHAT IS AN AD SERVER AND HOW DOES IT WORK? THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHAT IS INTELLIGENT TRACKING PREVENTION (ITP)? VERSIONS 1INTELLIGENTTRACKING PREVENTION
What is Intelligent Tracking Prevention? Intelligent Tracking Prevention is a new feature of WebKit, an open-source web-browser engine that powers Apple’s Safari web browser, among others, shipped out in the new release of Safari 12 and iOS 11.. The feature aims to further protect users’ online privacy by changing the way Safari handles first-party cookies. WHAT IS A DATA BROKER AND HOW DOES IT WORK? What Are Data Brokers? Data brokers (aka information brokers, data providers, and data suppliers) are companies that collect data themselves or buy it from other companies (like a credit card company), crawl the internet for useful information about users – legally or otherwise – and aggregate that information with data from other sources (e.g. offline sources). WHAT IS A CRM AND HOW DOES IT WORK? What Is a Customer Relationship Manager (CRM)? A customer relationship management (CRM) platform is a piece of software companies use to manage interactions with customers, store information about them, and automate a number of processes connected with a customer’s journey through the marketing and sales funnels. ADTECH TARGETING METHODS: THE ULTIMATE GUIDE WHAT’S THE DIFFERENCE BETWEEN ADTECH AND MARTECHADTECH DEFINITIONADTECH ECOSYSTEM Another simple distinction between the two is the kind of media each focuses on. While AdTech is all about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Advertising agencies and partners are part of the AdTech orbit, whereas theMarTech world
WHAT IS A CUSTOMER DATA PLATFORM AND HOW DOES IT WORKWHAT IS CUSTOMER DATA PLATFORMMICROSOFT CUSTOMER DATA PLATFORMCUSTOMER DATA PLATFORM DEFINITIONCUSTOMER DATA PLATFORM SOFTWARECUSTOMER DATA PLATFORM TOOLSCUSTOMER DATA PLATFORM PDF What is a Customer Data Platform (CDP)? A customer data platform (CDP) is a platform used by marketers to collect all the available data about the customer and aggregate it into a single database, which is integrated with and easily accessible from a number of other marketing systems and platforms used by the company.. Data Aggregated in a CDPCan Include
WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. WHAT IS AN AD SERVER AND HOW DOES IT WORK? THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHAT IS INTELLIGENT TRACKING PREVENTION (ITP)? VERSIONS 1INTELLIGENTTRACKING PREVENTION
What is Intelligent Tracking Prevention? Intelligent Tracking Prevention is a new feature of WebKit, an open-source web-browser engine that powers Apple’s Safari web browser, among others, shipped out in the new release of Safari 12 and iOS 11.. The feature aims to further protect users’ online privacy by changing the way Safari handles first-party cookies. WHAT IS AUDIENCE EXTENSION AND HOW DOES IT WORK What Is Audience Extension? Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher’s traffic into an advertiser’s audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website, but all over the web. WHAT IS A SUPPLY-SIDE PLATFORM (SSP) AND HOW DOES IT WORK A supply-side platform is an advertising technology (AdTech) platform used by publishers to manage, sell and optimize available inventory (aka ad space) on their websites and mobile apps in an automated and efficient way. By using an SSP, publishers can show display, video and native ads to their visitors, and monetize their website and apps. FIRST-PARTY & THIRD-PARTY COOKIES: WHAT’S THE DIFFERENCE First-Party Cookies Used in a Third-Party Context. Some first-party cookies can be used to track users in the same way as third-party cookies in specific contexts. For example, log-in boxes (widgets, plugins) to social sites like Facebook can be placed on different websites to facilitate commenting or “liking” content. HOW TO SELECT FEATURES AND BUILD AN INFLUENCER MARKETING Let’s do a quick rundown of the most important features an influencer platform should offer. 1. Search and Discovery Engine. Popular vloggers and bloggers come in all shapes and sizes, from game streamers, mobile phone reviewers, makeup vloggers, fitness gurus, expert foodies, etc. WHAT IS A CONSENT MANAGEMENT PLATFORM (CMP) AND HOW DOES What Does the User-Consent Collection Process Look Like? While the process of collecting and storing user consent will differ from tool to tool, below is an example of how this process could look from a technical perspective:. The process of collecting THE ADTECH BOOK BY CLEARCODE Clearcode is a full-service AdTech and MarTech development company, led by Piotr Banaszczyk, CEO, and Tomasz Chmielewski, COO. You can learn more about Clearcode here. The AdTech Book has been contributed to and written by various team members of Clearcode and is the result of our many years of experience in designing and developingadvertising
WHAT IS AN AD NETWORK AND HOW DOES IT WORK? What Is an Ad Network? An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. Ad networks were one of the first pieces of advertising technology that appeared in the mid ‘90s when online advertisingfirst began.
THE ADVANTAGES AND DISADVANTAGES OF SEARCH ADS Focus on Intent Marketing. The abundance and availability of products and services, coupled with banner blindness, has made it more important than ever for the companies to know and address the customers’ actual intent.This constitutes the central idea of so-called intent marketing: aiming marketing at a customer’s intent—i.e. knowing what your clients want at that very moment and THE ANATOMY OF A SUPPLY-SIDE PLATFORM (SSP) [INFOGRAPHIC A supply-side platform (SSP) is an advertising technology (AdTech) platform that helps publishers monetize their websites and mobile apps by managing, selling and optimizing their available inventory (aka ad space). SSPs are a key player in real-time bidding (RTB) media transactions, whereby publishers sell display, video and native adspace to
WHY CHOOSING A FULL-SERVICE DEVELOPMENT COMPANY IS BETTER Why choosing a full-service development company is better than outsourcing. In March of 1955, two ex-IBM employees, Elmer C. Kubie and John W. Sheldon, founded Computer Usage Company (CUC) with the intention of offering computer program-development services. They started off with a staff of five working from their sole office in NewYork City.
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One of the most notable and influential changes to the online display-advertising industry over the past decade has been the introduction of real-time bidding (RTB).Read the case study
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The revolutionary way to measure the impact TV advertisements have on website traffic and conversions. In 2012, a media agency asked Clarivoy CEO Steve White if he could solve a problem for one of the agency’s top clients.Read the case study
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The vast majority of analytics platforms currently on the market are far too complicated for most of their users in that they only present metrics and do not provide answers or actionable data.Read the case study
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WHAT IS CONNECTED TV (CTV) & OTT ADVERTISING AND HOW DOES IT WORK? March 16, 2021 by Michael Sweeney Connected TV (CTV) and over-the-top (OTT) advertising is a hot topic in the programmatic advertising and AdTech industry at the moment, but there are many differences between how CTV and OTT advertising works compared to web and mobile advertising. The industry also faces a new set of challenges that need to be dealt with to spur on growth, investment, and ad spend.Read more
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