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WE’RE STRIDING INTO THE NEXT ERA. ARE YOU COMING? Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. WHAT DOES THE POST-PANDEMIC SPORTS FAN LOOK LIKE? Covid-19 has not only impacted the business of sports but also the way sports fans engage with a sport. GWI shares some insights that we can chew on. In 2020, COVID-19 brought live sports to a halt. With no spectators in stadiums, sponsorship spend took a big hit. Estimatesfigure the industry
THE STATE OF INFLUENCER MARKETING IN 2021 From a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to have a market size of $9.7 billion in 2020. This is expected to jump to $13.8 billion in 2021. As influencer marketing has matured as an industry, it has attracted support companies and apps to simplify the process for both brands and influencers. UNDERSTANDING THE GROWING PHENOMENON OF NFT'S Understanding The Growing Phenomenon Of NFT's. By Arjun RK Mon, Apr 26 2021. Prem Ramachandran, Founder and CEO of White Water Public Relations and Author shares with Communicate the reasons behind the popularity of NFT's and how he's leveraging the trend for the launch of his new book. Even if you only have a vague idea of the cryptouniverse
WHICH SOCIAL MEDIA PLATFORM HAD THE BIGGEST INCREASE IN Reboot Online shares data on the platforms with the biggest increase in content removal in 2020. Remember that age old quote by Uncle Ben from Marvel's Spiderman- " With great power comes great responsibility." The same rule applies for the social media titans WHAT IT MEANS TO BE A WOMAN IN PR IN 2021 Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. FACEBOOK HAS A NEW OFFICE IN DUBAI Facebook has a new office in Dubai. On Thursday, Facebook opened its new office as a testament to its growth in the region – 264 percent growth in the past five years in MENA, to be precise. When the office first launched five years ago, it was basically two people and a couple of chairs, said Jonathan Labin, managing director, MENAP,Facebook.
MEDIA CONSUMPTION FORECASTS 5 Media Consumption Forecasts 2016 Asia Pacific Average media consumption (minutes per day) Average media consumption (minutes perday) Minutes
HOME - COMMUNICATE ONLINE Communicate is a multi-format, engaging platform on a mission: to help our stakeholders understand and activate the digital transformation reshaping the advertising & WHY DID ARAB NEWS AND FII PARTNER UP? 1 day ago · Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in theyear.
WE’RE STRIDING INTO THE NEXT ERA. ARE YOU COMING? Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. WHAT DOES THE POST-PANDEMIC SPORTS FAN LOOK LIKE? Covid-19 has not only impacted the business of sports but also the way sports fans engage with a sport. GWI shares some insights that we can chew on. In 2020, COVID-19 brought live sports to a halt. With no spectators in stadiums, sponsorship spend took a big hit. Estimatesfigure the industry
THE STATE OF INFLUENCER MARKETING IN 2021 From a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to have a market size of $9.7 billion in 2020. This is expected to jump to $13.8 billion in 2021. As influencer marketing has matured as an industry, it has attracted support companies and apps to simplify the process for both brands and influencers. UNDERSTANDING THE GROWING PHENOMENON OF NFT'S Understanding The Growing Phenomenon Of NFT's. By Arjun RK Mon, Apr 26 2021. Prem Ramachandran, Founder and CEO of White Water Public Relations and Author shares with Communicate the reasons behind the popularity of NFT's and how he's leveraging the trend for the launch of his new book. Even if you only have a vague idea of the cryptouniverse
WHICH SOCIAL MEDIA PLATFORM HAD THE BIGGEST INCREASE IN Reboot Online shares data on the platforms with the biggest increase in content removal in 2020. Remember that age old quote by Uncle Ben from Marvel's Spiderman- " With great power comes great responsibility." The same rule applies for the social media titans WHAT IT MEANS TO BE A WOMAN IN PR IN 2021 Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. FACEBOOK HAS A NEW OFFICE IN DUBAI Facebook has a new office in Dubai. On Thursday, Facebook opened its new office as a testament to its growth in the region – 264 percent growth in the past five years in MENA, to be precise. When the office first launched five years ago, it was basically two people and a couple of chairs, said Jonathan Labin, managing director, MENAP,Facebook.
MEDIA CONSUMPTION FORECASTS 5 Media Consumption Forecasts 2016 Asia Pacific Average media consumption (minutes per day) Average media consumption (minutes perday) Minutes
HOME - COMMUNICATE ONLINE Communicate is a multi-format, engaging platform on a mission: to help our stakeholders understand and activate the digital transformation reshaping the advertising & WHY DID ARAB NEWS AND FII PARTNER UP? 1 day ago · Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in theyear.
INTRODUCING SHAMS TALKS 1 day ago · Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in theyear.
NETIZENCY'S SOCIAL RECAP: MAY 2021 TRENDS Netizency's Social Recap: May 2021 Trends. Carlos Estrada-Ruiz, Digital Analyst at regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public sphere and highlighting the most relevant trends last month. Every month, Netizency identifies a group of Arabic and English NETIZENCY'S SOCIAL RECAP: MAY 2021 UPDATES Netizency's Social Recap: May 2021 Updates. Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself. VIDEO: THE NEW PARADIGM SHIFT AND THE NEW AGE OF CONSUMERISM Video: The New Paradigm Shift and the New Age of Consumerism. By Communicate Staff Tue, Jun 08 2021. MENA Effie Thought-Leadership Program session shares 10 +1 ways in which the pandemic challenged critical truths about our industry. On May 18, 2021, the MENA Effie Thought Leadership Program - Mediaquest's first in-person event sinceCovid-19
COMMUNICATE
Arab News, FII Institute Partner to Shed Light on the Future of Regional Media IndustryCOMMUNICATE
Get a monthly round-up of Communicate's best insights. SIGN UP. © 2020 communicateonline.me UNDERSTANDING THE GROWING PHENOMENON OF NFT'S Understanding The Growing Phenomenon Of NFT's. By Arjun RK Mon, Apr 26 2021. Prem Ramachandran, Founder and CEO of White Water Public Relations and Author shares with Communicate the reasons behind the popularity of NFT's and how he's leveraging the trend for the launch of his new book. Even if you only have a vague idea of the cryptouniverse
UNRAVELING GENZ
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at theage of 10.
HOME - COMMUNICATE ONLINE Communicate is a multi-format, engaging platform on a mission: to help our stakeholders understand and activate the digital transformation reshaping the advertising & MBC GROUP ANNOUNCES TOP PERFORMANCE RESULTS FOR ITS 17 hours ago · Shahid VIP reaches subscriber milestone. MBC GROUP, the largest and leading media company in the Middle East & North Africa (MENA), announces its performance results for Ramadan 2021, with both satellite TV and online streaming ranking high amongst viewers. Shahid VIP – MBC GROUP’s SVoD offering NETIZENCY'S SOCIAL RECAP: MAY 2021 UPDATES 1 day ago · Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself. The latest updates to social media platforms include ABG LAUNCHES INFLUENCER MARKETING TRANSPARENCY CHARTER 1 day ago · The initiative calls on industry stakeholders to commit to better transparency standards in influencer marketing. Influencer marketing is a key component of every marketing strategy today, but social influencers’ booming clout has led to concerns and WHAT DOES THE POST-PANDEMIC SPORTS FAN LOOK LIKE? Covid-19 has not only impacted the business of sports but also the way sports fans engage with a sport. GWI shares some insights that we can chew on. In 2020, COVID-19 brought live sports to a halt. With no spectators in stadiums, sponsorship spend took a big hit. Estimatesfigure the industry
THE STATE OF INFLUENCER MARKETING IN 2021 App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at theage of 10.
WE’RE STRIDING INTO THE NEXT ERA. ARE YOU COMING? Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. WHICH SOCIAL MEDIA PLATFORM HAD THE BIGGEST INCREASE IN Reboot Online shares data on the platforms with the biggest increase in content removal in 2020. Remember that age old quote by Uncle Ben from Marvel's Spiderman- " With great power comes great responsibility." The same rule applies for the social media titans ASSESSING THE MOBILE GAMING MARKETING TRENDS OF 2021 Mobile gaming continues its meteoric rise, retaining a loyal fan base while attracting new followers and audiences year-on-year. Over and above the surge in demand amidst ever-changing consumer expectations, emerging trends are an ever-present component of the gaming world. WHY WE NEED TO REGULATE SOCIAL MEDIA NOW Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. HOME - COMMUNICATE ONLINE Communicate is a multi-format, engaging platform on a mission: to help our stakeholders understand and activate the digital transformation reshaping the advertising & MBC GROUP ANNOUNCES TOP PERFORMANCE RESULTS FOR ITS 17 hours ago · Shahid VIP reaches subscriber milestone. MBC GROUP, the largest and leading media company in the Middle East & North Africa (MENA), announces its performance results for Ramadan 2021, with both satellite TV and online streaming ranking high amongst viewers. Shahid VIP – MBC GROUP’s SVoD offering NETIZENCY'S SOCIAL RECAP: MAY 2021 UPDATES 1 day ago · Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself. The latest updates to social media platforms include ABG LAUNCHES INFLUENCER MARKETING TRANSPARENCY CHARTER 1 day ago · The initiative calls on industry stakeholders to commit to better transparency standards in influencer marketing. Influencer marketing is a key component of every marketing strategy today, but social influencers’ booming clout has led to concerns and WHAT DOES THE POST-PANDEMIC SPORTS FAN LOOK LIKE? Covid-19 has not only impacted the business of sports but also the way sports fans engage with a sport. GWI shares some insights that we can chew on. In 2020, COVID-19 brought live sports to a halt. With no spectators in stadiums, sponsorship spend took a big hit. Estimatesfigure the industry
THE STATE OF INFLUENCER MARKETING IN 2021 App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at theage of 10.
WE’RE STRIDING INTO THE NEXT ERA. ARE YOU COMING? Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. WHICH SOCIAL MEDIA PLATFORM HAD THE BIGGEST INCREASE IN Reboot Online shares data on the platforms with the biggest increase in content removal in 2020. Remember that age old quote by Uncle Ben from Marvel's Spiderman- " With great power comes great responsibility." The same rule applies for the social media titans ASSESSING THE MOBILE GAMING MARKETING TRENDS OF 2021 Mobile gaming continues its meteoric rise, retaining a loyal fan base while attracting new followers and audiences year-on-year. Over and above the surge in demand amidst ever-changing consumer expectations, emerging trends are an ever-present component of the gaming world. WHY WE NEED TO REGULATE SOCIAL MEDIA NOW Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. ABOUT US - COMMUNICATE ONLINE Communicate is a multi-format, engaging platform on a mission: to help our stakeholders understand and activate the digital transformation reshaping the advertising & marketing industry in the GCC and beyond. MBC GROUP ANNOUNCES TOP PERFORMANCE RESULTS FOR ITS 17 hours ago · MBC GROUP, the largest and leading media company in the Middle East & North Africa (MENA), announces its performance results for Ramadan 2021, with both satellite TV and online streaming ranking high amongst viewers. VIDEO: THE NEW PARADIGM SHIFT AND THE NEW AGE OF CONSUMERISM 1 day ago · MENA Effie Thought-Leadership Program workshop explores the new age of consumerism On May 18, 2021, the MENA Effie Thought Leadership Program - Mediaquest's first in-person event since Covid-19 - kickstarted conversations around marketing effectiveness in a INSIGHTS - COMMUNICATE ONLINE Jon S. Maloy, Creative Director at global experiential communication group Auditoire (OMNICOM), tells the story of how the swoosh finessed its way into a party it wasn’t invited to and got the whole world to dance to its playlist. WHAT DOES IDENTITY MEAN FOR MARKETERS IN 2021? App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at theage of 10.
THE FUTURE OF MARKETING: BRAND BUILDING THROUGH AUTOMATION 1 day ago · Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in theyear.
ABG LAUNCHES INFLUENCER MARKETING TRANSPARENCY CHARTER 1 day ago · The initiative calls on industry stakeholders to commit to better transparency standards in influencer marketing. Influencer marketing is a key component of every marketing strategy today, but social influencers’ booming clout has led to concerns andBRAND STUDIO
May 03, 2021 Babyshop's Mitin Chakraborty: "The New Normal To Me Is A Life That, On A Regular Basis, Is Pushing Us Out of Our Comfort Zones" AN INCLUSIVE APPROACH TO EXCELLENCE Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year.COMMUNICATE
The decision of an established e-commerce player to drop COD (cash on delivery) services would garner little attention elsewhere in the world – and, in fact, would only NETIZENCY'S SOCIAL RECAP: MAY 2021 UPDATES 8 hours ago · Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself. The latest updates to social media platforms include ABG LAUNCHES INFLUENCER MARKETING TRANSPARENCY CHARTER 19 hours ago · The initiative calls on industry stakeholders to commit to better transparency standards in influencer marketing. Influencer marketing is a key component of every marketing strategy today, but social influencers’ booming clout has led to concerns and ABOUT US - COMMUNICATE ONLINE Communicate is a multi-format, engaging platform on a mission: to help our stakeholders understand and activate the digital transformation reshaping the advertising & marketing industry in the GCC and beyond. WHAT DOES THE POST-PANDEMIC SPORTS FAN LOOK LIKE? Covid-19 has not only impacted the business of sports but also the way sports fans engage with a sport. GWI shares some insights that we can chew on. In 2020, COVID-19 brought live sports to a halt. With no spectators in stadiums, sponsorship spend took a big hit. Estimatesfigure the industry
BRAND STUDIO
April 27, 2021. Marketing Effectiveness Redefined at the MENA Effie Thought-Leadership Program. MENA Effie Thought-Leadership Program. April 26, 2021 Wunderman Thompson's Sasan Saeidi: "In a Crisis, the Caring Reap the Biggest Reward". Meet the MENA Effie Thought-Leadership Program's speakers. MENA Effie Thought-Leadership Program. April 22, 2021. WE’RE STRIDING INTO THE NEXT ERA. ARE YOU COMING? Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. THE STATE OF INFLUENCER MARKETING IN 2021 From a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to have a market size of $9.7 billion in 2020. This is expected to jump to $13.8 billion in 2021. As influencer marketing has matured as an industry, it has attracted support companies and apps to simplify the process for both brands and influencers. WHICH SOCIAL MEDIA PLATFORM HAD THE BIGGEST INCREASE IN Reboot Online shares data on the platforms with the biggest increase in content removal in 2020. Remember that age old quote by Uncle Ben from Marvel's Spiderman- " With great power comes great responsibility." The same rule applies for the social media titans ASSESSING THE MOBILE GAMING MARKETING TRENDS OF 2021 Assessing the Mobile Gaming Marketing Trends of 2021. Karam Malhotra, Partner and Global Vice-President of Singapore-based technology company SHAREit, explains what’s shaping the competitive mobile gaming landscape. Mobile gaming continues its meteoric rise, retaining a loyal fan base while attracting new followers and audiencesyear-on-year
WHAT WILL THE STATE OF MOBILE BE IN 2021? Marketing and Advertising. Mobile bolstered the ad industry in 2020 — growing to $240 billion in mobile ad spend and set to top $290 billion in 2021. Across the board, interstitial ads saw the largest YoY growth as COVID-19-induced cuts to marketing budgets likely prompted advertisers to seek cheaper inventory. NETIZENCY'S SOCIAL RECAP: MAY 2021 UPDATES 8 hours ago · Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself. The latest updates to social media platforms include ABG LAUNCHES INFLUENCER MARKETING TRANSPARENCY CHARTER 19 hours ago · The initiative calls on industry stakeholders to commit to better transparency standards in influencer marketing. Influencer marketing is a key component of every marketing strategy today, but social influencers’ booming clout has led to concerns and ABOUT US - COMMUNICATE ONLINE Communicate is a multi-format, engaging platform on a mission: to help our stakeholders understand and activate the digital transformation reshaping the advertising & marketing industry in the GCC and beyond. WHAT DOES THE POST-PANDEMIC SPORTS FAN LOOK LIKE? Covid-19 has not only impacted the business of sports but also the way sports fans engage with a sport. GWI shares some insights that we can chew on. In 2020, COVID-19 brought live sports to a halt. With no spectators in stadiums, sponsorship spend took a big hit. Estimatesfigure the industry
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April 27, 2021. Marketing Effectiveness Redefined at the MENA Effie Thought-Leadership Program. MENA Effie Thought-Leadership Program. April 26, 2021 Wunderman Thompson's Sasan Saeidi: "In a Crisis, the Caring Reap the Biggest Reward". Meet the MENA Effie Thought-Leadership Program's speakers. MENA Effie Thought-Leadership Program. April 22, 2021. WE’RE STRIDING INTO THE NEXT ERA. ARE YOU COMING? Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. THE STATE OF INFLUENCER MARKETING IN 2021 From a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to have a market size of $9.7 billion in 2020. This is expected to jump to $13.8 billion in 2021. As influencer marketing has matured as an industry, it has attracted support companies and apps to simplify the process for both brands and influencers. WHICH SOCIAL MEDIA PLATFORM HAD THE BIGGEST INCREASE IN Reboot Online shares data on the platforms with the biggest increase in content removal in 2020. Remember that age old quote by Uncle Ben from Marvel's Spiderman- " With great power comes great responsibility." The same rule applies for the social media titans ASSESSING THE MOBILE GAMING MARKETING TRENDS OF 2021 Assessing the Mobile Gaming Marketing Trends of 2021. Karam Malhotra, Partner and Global Vice-President of Singapore-based technology company SHAREit, explains what’s shaping the competitive mobile gaming landscape. Mobile gaming continues its meteoric rise, retaining a loyal fan base while attracting new followers and audiencesyear-on-year
WHAT WILL THE STATE OF MOBILE BE IN 2021? Marketing and Advertising. Mobile bolstered the ad industry in 2020 — growing to $240 billion in mobile ad spend and set to top $290 billion in 2021. Across the board, interstitial ads saw the largest YoY growth as COVID-19-induced cuts to marketing budgets likely prompted advertisers to seek cheaper inventory. ABOUT US - COMMUNICATE ONLINE Communicate is a multi-format, engaging platform on a mission: to help our stakeholders understand and activate the digital transformation reshaping the advertising & marketing industry in the GCC and beyond. VIDEO: THE NEW PARADIGM SHIFT AND THE NEW AGE OF CONSUMERISM 20 hours ago · On May 18, 2021, the MENA Effie Thought Leadership Program - Mediaquest's first in-person event since Covid-19 - kickstarted conversations around marketing effectiveness in a post-pandemic world.. In this session, Sasan Saeidi, Global Client Leader - Nestlé at Wunderman Thompson, argues that organizations need to focus on brand experience rather than customer experience and NETIZENCY'S SOCIAL RECAP: MAY 2021 UPDATES 8 hours ago · App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. VIDEO: THE NEW PARADIGM SHIFT AND THE NEW AGE OF CONSUMERISM 22 hours ago · MENA Effie Thought-Leadership Program workshop explores the new age of consumerism On May 18, 2021, the MENA Effie Thought Leadership Program - Mediaquest's first in-person event since Covid-19 - kickstarted conversations around marketing effectiveness in a post-pandemic world. In this session ABG LAUNCHES INFLUENCER MARKETING TRANSPARENCY CHARTER 19 hours ago · The initiative calls on industry stakeholders to commit to better transparency standards in influencer marketing. Influencer marketing is a key component of every marketing strategy today, but social influencers’ booming clout has led to concerns and VIDEO: WHY ORGANIZATIONS WITH A PURPOSE SUCCEED IN TOUGH TIMES MENA Effie Thought-Leadership Program session explored how purpose is the bedrock of any organization. On May 18, 2021, the MENA Effie Thought Leadership Program - Mediaquest's first in-person event since Covid-19 - kickstarted conversations around marketing effectiveness in a post-pandemic world THE FUTURE OF MARKETING: BRAND BUILDING THROUGH AUTOMATION 23 hours ago · Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in theyear.
AN INCLUSIVE APPROACH TO EXCELLENCE Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year.BRAND STUDIO
April 27, 2021. Marketing Effectiveness Redefined at the MENA Effie Thought-Leadership Program. MENA Effie Thought-Leadership Program. April 26, 2021 Wunderman Thompson's Sasan Saeidi: "In a Crisis, the Caring Reap the Biggest Reward". Meet the MENA Effie Thought-Leadership Program's speakers. MENA Effie Thought-Leadership Program. April 22, 2021. WHAT DOES IDENTITY MEAN FOR MARKETERS IN 2021? App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at theage of 10.
HOME - COMMUNICATE ONLINE Communicate is a multi-format, engaging platform on a mission: to help our stakeholders understand and activate the digital transformation reshaping the advertising & MAJID AL FUTTAIM RETAIL'S NALLA KARUNANITHY: "CARREFOUR IS 19 hours ago · Communicate spoke with Majid Al Futtaim Retail's Nalla Karunanithy, to learn more about their new ad-tech solution for e-grocery retail shopping. Last month, Majid Al Futtaim, introduced a new ad-tech solution to enhance the e-grocery retail shoppingexperience. This
NETIZENCY'S SOCIAL RECAP: APRIL 2021 TRENDS Carlos Estrada-Ruiz, Digital Analyst at regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public sphere and highlighting the most relevant trends last month. Every month, Netizency identifies a group of Arabic and English WE’RE STRIDING INTO THE NEXT ERA. ARE YOU COMING? Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. WHAT DOES THE POST-PANDEMIC SPORTS FAN LOOK LIKE? Covid-19 has not only impacted the business of sports but also the way sports fans engage with a sport. GWI shares some insights that we can chew on. In 2020, COVID-19 brought live sports to a halt. With no spectators in stadiums, sponsorship spend took a big hit. Estimatesfigure the industry
THE STATE OF INFLUENCER MARKETING IN 2021 App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at theage of 10.
MEET THE GAME-CHANGERS OF 2021 Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. WHY WE NEED TO REGULATE SOCIAL MEDIA NOWREGULATE SOCIAL MEDIA NOWDO NOT REGULATE SOCIAL MEDIASHOULD GOVERNMENT REGULATE SOCIAL MEDIAGOVERNMENT REGULATION OF SOCIAL MEDIASHOULD SOCIAL MEDIA BE REGULATEDSOCIAL MEDIA REGULATION ISSUE Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. FACEBOOK HAS A NEW OFFICE IN DUBAI On Thursday, Facebook opened its new office as a testament to its growth in the region – 264 percent growth in the past five years in MENA, to be precise. When the office first launched five years ago, it was basically two people and a couple of chairs, said Jonathan Labin, managing director, MENAP, Facebook. The MEDIA CONSUMPTION FORECASTS 5 Media Consumption Forecasts 2016 Asia Pacific Average media consumption (minutes per day) Average media consumption (minutes perday) Minutes
HOME - COMMUNICATE ONLINE Communicate is a multi-format, engaging platform on a mission: to help our stakeholders understand and activate the digital transformation reshaping the advertising & MAJID AL FUTTAIM RETAIL'S NALLA KARUNANITHY: "CARREFOUR IS 19 hours ago · Communicate spoke with Majid Al Futtaim Retail's Nalla Karunanithy, to learn more about their new ad-tech solution for e-grocery retail shopping. Last month, Majid Al Futtaim, introduced a new ad-tech solution to enhance the e-grocery retail shoppingexperience. This
NETIZENCY'S SOCIAL RECAP: APRIL 2021 TRENDS Carlos Estrada-Ruiz, Digital Analyst at regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public sphere and highlighting the most relevant trends last month. Every month, Netizency identifies a group of Arabic and English WE’RE STRIDING INTO THE NEXT ERA. ARE YOU COMING? Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. WHAT DOES THE POST-PANDEMIC SPORTS FAN LOOK LIKE? Covid-19 has not only impacted the business of sports but also the way sports fans engage with a sport. GWI shares some insights that we can chew on. In 2020, COVID-19 brought live sports to a halt. With no spectators in stadiums, sponsorship spend took a big hit. Estimatesfigure the industry
THE STATE OF INFLUENCER MARKETING IN 2021 App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at theage of 10.
MEET THE GAME-CHANGERS OF 2021 Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. WHY WE NEED TO REGULATE SOCIAL MEDIA NOWREGULATE SOCIAL MEDIA NOWDO NOT REGULATE SOCIAL MEDIASHOULD GOVERNMENT REGULATE SOCIAL MEDIAGOVERNMENT REGULATION OF SOCIAL MEDIASHOULD SOCIAL MEDIA BE REGULATEDSOCIAL MEDIA REGULATION ISSUE Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. FACEBOOK HAS A NEW OFFICE IN DUBAI On Thursday, Facebook opened its new office as a testament to its growth in the region – 264 percent growth in the past five years in MENA, to be precise. When the office first launched five years ago, it was basically two people and a couple of chairs, said Jonathan Labin, managing director, MENAP, Facebook. The MEDIA CONSUMPTION FORECASTS 5 Media Consumption Forecasts 2016 Asia Pacific Average media consumption (minutes per day) Average media consumption (minutes perday) Minutes
ABOUT US - COMMUNICATE ONLINE Communicate is a multi-format, engaging platform on a mission: to help our stakeholders understand and activate the digital transformation reshaping the advertising & marketing industry in the GCC and beyond. VIDEO: WHY ORGANIZATIONS WITH A PURPOSE SUCCEED IN TOUGH TIMES 1 day ago · MENA Effie Thought-Leadership Program session explored how purpose is the bedrock of any organization. On May 18, 2021, the MENA Effie Thought Leadership Program - Mediaquest's first in-person event since Covid-19 - kickstarted conversations around marketing effectiveness in a post-pandemic world MEPRA LEARNINGS: AN INCLUSIVE APPROACH TO EXCELLENCE 1 day ago · Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in theyear.
AN INCLUSIVE APPROACH TO EXCELLENCE 1 day ago · Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in theyear.
MAJID AL FUTTAIM RETAIL'S NALLA KARUNANITHY: "CARREFOUR IS 19 hours ago · Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in theyear.
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Communicate is a multi-format, engaging platform on a mission: to help our stakeholders understand and activate the digital transformation reshaping the advertising & marketing industry in the GCC and beyond. INSIGHTS - COMMUNICATE ONLINE Jon S. Maloy, Creative Director at global experiential communication group Auditoire (OMNICOM), tells the story of how the swoosh finessed its way into a party it wasn’t invited to and got the whole world to dance to its playlist. MEMAC OGILVY NAMES TILL HOHMANN AS CHIEF CREATIVE OFFICER Memac Ogilvy has named globally recognized creative Till Hohmann as its new Chief Creative Officer for the MENA region. Hohmann rejoins the agency, having served as its UAE Executive Creative Director from2007 to 2010.
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The decision of an established e-commerce player to drop COD (cash on delivery) services would garner little attention elsewhere in the world – and, in fact, would onlyBRAND STUDIO
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