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Succeed in a global business environment. CSA Research is the first place to look for data and market research on globalization, localization, internationalization, content marketing, and languagetechnology.
GLOBAL LANGUAGE SERVICES INDUSTRY 2020 CSA Research conducted its 16 th study of the market for outsourced language services and technology. Based on a comprehensive survey of industry providers, this report ranks the Top 100 global and the largest providers in each of eight global regions. THE LARGEST LANGUAGE SERVICE PROVIDERS: 2020 CSA Research’s annual study of the language services market includes global and regional rankings of the largest translation and interpreting companies in the world. Formerly Common Sense Advisory, the market research firm’s reliable data is widely used by buyers of language services and technology, investors, media, and governments. CAN'T READ, WON'T BUY 10 Facts About Can't Read, Won't Buy 2020 (CRWB) 1. Can’t Read, Won’t Buy research series launched in 2006. 2. 2020 research is the 3 rd edition of CRWB. 3. CRWB includes 2 separate surveys for Consumers and Businesses. 4. All questions were fielded by global survey specialist, Kantar. 5. CAN'T READ, WON'T BUY RESEARCH SERIES The "Can't Read, Won't Buy" series is a part of CSA Research's ongoing mission to provide you with reliable data in order to plan and execute effective international growth strategies. CITATION POLICY AND USAGE GUIDELINES IMPROVING CUSTOMER EXPERIENCE ACROSS INTERNATIONAL MARKETS "Sometimes we’ve had great products which were well-translated and culturally well-adapted, but poorly adapted in terms of functionality. As a result, the value of the product was close to nothing.” (Head of international customer experience (CX) at a B2B services provider) Localizing your product does not guarantee that customers in overseas markets will want to do business with you. THE SCIENCE BEHIND “CAN’T READ, WON’T BUY” As a continuation of our firm’s long-running “Can’t Read, Won’t Buy” series, CSA Research again worked with survey specialist Kantar.To gather the verified and comprehensive samples of consumers and business users, Kantar vetted 31,933 consumers aroundthe globe.
TRANSLATORS AND INTERPRETERS: A CAREER OR A SIDE JOB CSA Research conducted a large-scale survey of over 7,300 translators and interpreters in all corners of the world. Our goal was to characterize the demographics, behaviors, attitudes, and challenges of translators and interpreters to understand the present reality − and likely future − for linguists. COMMON SENSE ADVISORY LAUNCHES LSP METRIX™, A BUSINESS AND Proprietary model, based on 10 years of independent industry research, is as an assessment tool and road map for LSPs to evolve to the nextmaturity stage
CSA RESEARCH > DATA AND RESEARCH FOR GLOBAL BUSINESSTHE CSA DIFFERENCEACCESS RESEARCHINSIGHTSFOR BUYERSFOR LSPSFOR TECHNOLOGYVENDORS
Succeed in a global business environment. CSA Research is the first place to look for data and market research on globalization, localization, internationalization, content marketing, and languagetechnology.
GLOBAL LANGUAGE SERVICES INDUSTRY 2020 CSA Research conducted its 16 th study of the market for outsourced language services and technology. Based on a comprehensive survey of industry providers, this report ranks the Top 100 global and the largest providers in each of eight global regions. THE LARGEST LANGUAGE SERVICE PROVIDERS: 2020 CSA Research’s annual study of the language services market includes global and regional rankings of the largest translation and interpreting companies in the world. Formerly Common Sense Advisory, the market research firm’s reliable data is widely used by buyers of language services and technology, investors, media, and governments. CAN'T READ, WON'T BUY 10 Facts About Can't Read, Won't Buy 2020 (CRWB) 1. Can’t Read, Won’t Buy research series launched in 2006. 2. 2020 research is the 3 rd edition of CRWB. 3. CRWB includes 2 separate surveys for Consumers and Businesses. 4. All questions were fielded by global survey specialist, Kantar. 5. CAN'T READ, WON'T BUY RESEARCH SERIES The "Can't Read, Won't Buy" series is a part of CSA Research's ongoing mission to provide you with reliable data in order to plan and execute effective international growth strategies. CITATION POLICY AND USAGE GUIDELINES IMPROVING CUSTOMER EXPERIENCE ACROSS INTERNATIONAL MARKETS "Sometimes we’ve had great products which were well-translated and culturally well-adapted, but poorly adapted in terms of functionality. As a result, the value of the product was close to nothing.” (Head of international customer experience (CX) at a B2B services provider) Localizing your product does not guarantee that customers in overseas markets will want to do business with you. THE SCIENCE BEHIND “CAN’T READ, WON’T BUY” As a continuation of our firm’s long-running “Can’t Read, Won’t Buy” series, CSA Research again worked with survey specialist Kantar.To gather the verified and comprehensive samples of consumers and business users, Kantar vetted 31,933 consumers aroundthe globe.
TRANSLATORS AND INTERPRETERS: A CAREER OR A SIDE JOB CSA Research conducted a large-scale survey of over 7,300 translators and interpreters in all corners of the world. Our goal was to characterize the demographics, behaviors, attitudes, and challenges of translators and interpreters to understand the present reality − and likely future − for linguists. COMMON SENSE ADVISORY LAUNCHES LSP METRIX™, A BUSINESS AND Proprietary model, based on 10 years of independent industry research, is as an assessment tool and road map for LSPs to evolve to the nextmaturity stage
CSA RESEARCH RELEASES 2021 LANGUAGE SERVICES AND The firm predicts final figures for 2020 will show revenue below the pre-COVID forecast of US$51.94 billion; cautions on market sizing predictions based on only the largest LSPs CITATION POLICY AND USAGE GUIDELINES Intellectual Property and Usage Guidelines. All information provided by Common Sense Advisory, LLC (dba "CSA Research"), in any form, ("Information"), is proprietary information that belongs to CSA Research and is protected by United States and international copyright law and conventions. SURVEY OF 8,709 CONSUMERS IN 29 COUNTRIES FINDS THAT 76% (July 7, 2020) – Based on a survey of 8,709 global consumers in 29 countries in Europe, Asia, North America, and South America, CSA Research found that 76% of online shoppers prefer to buy products with information in their native language. In addition, 40% will never buyfrom websites in
WHAT DOES TALKING TO WHALES TELL US ABOUT MACHINE Recent advances in machine translation (MT) have been truly astounding. Even if claims that the technology has reached parity with human translators are premature and an artifact of particular methods of evaluation, it is clear that the results are much CSA RESEARCH > MORE > ABOUT US > MANAGEMENT TEAM > DR Don DePalma has been involved in shaping the globalization strategies of some of the world's largest firms and the market strategies of the industry's most influential language service and THE SCIENCE BEHIND “CAN’T READ, WON’T BUY” As a continuation of our firm’s long-running “Can’t Read, Won’t Buy” series, CSA Research again worked with survey specialist Kantar.To gather the verified and comprehensive samples of consumers and business users, Kantar vetted 31,933 consumers aroundthe globe.
RWS ACQUIRES SDL
In late August, UK-based RWS Holdings announced that it would acquire fellow UK supplier SDL in an all-share deal. We analyzed the importance to the market of that deal in “RWS Absorbs SDL – The Business Story.”Here we analyze the impact of the acquisition of SDL’s language and content management technology – and recommend some next steps for the soon-to-be new owners of storied CSA RESEARCH > MORE > MEDIA > TERMS OF USE Welcome to csa-research.com and insights.csa-research.com. We invite you to benefit from the content, features, and resources we make available on csa-research.com and insights.csa-research.com REPORT DETAILS BEST PRACTICES FOR MARKETING TO DIVERSE (Boston, MA) – Ford, McDonald’s, Nestlé, and Pepsi each take a different approach to targeting the Spanish-speaking market online, but all have one thing in common. They offer content for Hispanics in Spanish as well as English. Not only do they pr IMPLICATIONS OF THE SPOTIFY MODEL FOR LOCALIZATION TEAMS Our current research into continuous localization has revealed more companies adopting the “Spotify Model” to organize their development teams – and in some cases all business functions. Since Spotify has been in the news quite a bit over the last CSA RESEARCH > DATA AND RESEARCH FOR GLOBAL BUSINESSTHE CSA DIFFERENCEACCESS RESEARCHINSIGHTSFOR BUYERSFOR LSPSFOR TECHNOLOGY VENDORSCSA DATACSA CANADIAN STANDARDS ASSOCIATIONCSA CERTIFICATIONCSA CERTIFICATION DATABASE Succeed in a global business environment. CSA Research is the first place to look for data and market research on globalization, localization, internationalization, content marketing, and languagetechnology.
THE LARGEST LANGUAGE SERVICE PROVIDERS: 2020 CSA Research’s annual study of the language services market includes global and regional rankings of the largest translation and interpreting companies in the world. Formerly Common Sense Advisory, the market research firm’s reliable data is widely used by buyers of language services and technology, investors, media, and governments. CAN'T READ, WON'T BUY RESEARCH SERIES The "Can't Read, Won't Buy" series is a part of CSA Research's ongoing mission to provide you with reliable data in order to plan and execute effective international growth strategies. LOCALIZATION MATURITY ASSESSMENT Our Localization Maturity Assessment, a 360° review of the localization and translation function inside an organization, is based on the proprietary Localization Maturity Model developed by CSA Research, a proven method of determining the maturity of a company’s globalization efforts.. If you find yourself asking any of the following questions, an LMA can give you the answers. CSA RESEARCH RELEASES 2021 LANGUAGE SERVICES AND The firm predicts final figures for 2020 will show revenue below the pre-COVID forecast of US$51.94 billion; cautions on market sizing predictions based on only the largest LSPs GLOBAL LEADERSHIP COUNCIL The Global Leadership Council is an invitation-only network of peers collaborating under the guidance of CSA Research. We provide access to expert analysts, member-driven independent research, and in-depth dialogue at events to guide council members to work together to: THE SCIENCE BEHIND “CAN’T READ, WON’T BUY” As a continuation of our firm’s long-running “Can’t Read, Won’t Buy” series, CSA Research again worked with survey specialist Kantar.To gather the verified and comprehensive samples of consumers and business users, Kantar vetted 31,933 consumers aroundthe globe.
IMPROVING CUSTOMER EXPERIENCE ACROSS INTERNATIONAL MARKETS "Sometimes we’ve had great products which were well-translated and culturally well-adapted, but poorly adapted in terms of functionality. As a result, the value of the product was close to nothing.” (Head of international customer experience (CX) at a B2B services provider) Localizing your product does not guarantee that customers in overseas markets will want to do business with you. CITATION POLICY AND USAGE GUIDELINES COMMON SENSE ADVISORY LAUNCHES LSP METRIX™, A BUSINESS AND Proprietary model, based on 10 years of independent industry research, is as an assessment tool and road map for LSPs to evolve to the nextmaturity stage
CSA RESEARCH > DATA AND RESEARCH FOR GLOBAL BUSINESSTHE CSA DIFFERENCEACCESS RESEARCHINSIGHTSFOR BUYERSFOR LSPSFOR TECHNOLOGY VENDORSCSA DATACSA CANADIAN STANDARDS ASSOCIATIONCSA CERTIFICATIONCSA CERTIFICATION DATABASE Succeed in a global business environment. CSA Research is the first place to look for data and market research on globalization, localization, internationalization, content marketing, and languagetechnology.
THE LARGEST LANGUAGE SERVICE PROVIDERS: 2020 CSA Research’s annual study of the language services market includes global and regional rankings of the largest translation and interpreting companies in the world. Formerly Common Sense Advisory, the market research firm’s reliable data is widely used by buyers of language services and technology, investors, media, and governments. CAN'T READ, WON'T BUY RESEARCH SERIES The "Can't Read, Won't Buy" series is a part of CSA Research's ongoing mission to provide you with reliable data in order to plan and execute effective international growth strategies. LOCALIZATION MATURITY ASSESSMENT Our Localization Maturity Assessment, a 360° review of the localization and translation function inside an organization, is based on the proprietary Localization Maturity Model developed by CSA Research, a proven method of determining the maturity of a company’s globalization efforts.. If you find yourself asking any of the following questions, an LMA can give you the answers. CSA RESEARCH RELEASES 2021 LANGUAGE SERVICES AND The firm predicts final figures for 2020 will show revenue below the pre-COVID forecast of US$51.94 billion; cautions on market sizing predictions based on only the largest LSPs GLOBAL LEADERSHIP COUNCIL The Global Leadership Council is an invitation-only network of peers collaborating under the guidance of CSA Research. We provide access to expert analysts, member-driven independent research, and in-depth dialogue at events to guide council members to work together to: THE SCIENCE BEHIND “CAN’T READ, WON’T BUY” As a continuation of our firm’s long-running “Can’t Read, Won’t Buy” series, CSA Research again worked with survey specialist Kantar.To gather the verified and comprehensive samples of consumers and business users, Kantar vetted 31,933 consumers aroundthe globe.
IMPROVING CUSTOMER EXPERIENCE ACROSS INTERNATIONAL MARKETS "Sometimes we’ve had great products which were well-translated and culturally well-adapted, but poorly adapted in terms of functionality. As a result, the value of the product was close to nothing.” (Head of international customer experience (CX) at a B2B services provider) Localizing your product does not guarantee that customers in overseas markets will want to do business with you. CITATION POLICY AND USAGE GUIDELINES COMMON SENSE ADVISORY LAUNCHES LSP METRIX™, A BUSINESS AND Proprietary model, based on 10 years of independent industry research, is as an assessment tool and road map for LSPs to evolve to the nextmaturity stage
OUR ANALYSTS' INSIGHTS Independent, data-based blogs from an analyst point of view. CSA Research’s blog posts provide actionable and timely analysis of business, technology, and industry trends impacting buyers and providers of language services and technologies. CSA RESEARCH > THE CSA DIFFERENCE The power of trusted, verified, accurate data. CSA Research’s dedicated and independent team of expert analysts and data specialists focus exclusively on globalization, CSA RESEARCH > WHAT WE DO > FOR LSPS Independent, trusted, verified, accurate data and analysis for LSPs. CSA Research’s dedicated and independent team of expert analysts and data specialists focus exclusively on globalization, localization, internationalization, and global content for language service providers and buyers. CSA RESEARCH RELEASES 2021 LANGUAGE SERVICES AND The firm predicts final figures for 2020 will show revenue below the pre-COVID forecast of US$51.94 billion; cautions on market sizing predictions based on only the largest LSPs GENDER: IN THEIR WORDS Issues related to gender and family are vital concerns around the globe. CSA Research's series on how these affect the language services industry in various regions of the world provide much-needed insight into how they play out for language workers.CSA-RESEARCH.COM
Object moved to here. WHAT DO THE 50 LARGEST LSPS IN THE WORLD HAVE IN COMMON Not all that much, actually. While the word “competition” always rears its head when discussing translation and interpreting, the reality is that this year’s list of the top-ranked global language service providers (LSPs) do not all necessarily co PLANNING, DESIGNING, AND IMPLEMENTING DASHBOARDS FOR BOSTON, MA – Organizations struggle to define useful metrics and analytics to evaluate the international parts of their business in a form that is easily understood and digested. DON'T HOARD CSA DATA Are executives and colleagues bombarding you with requests for data and information to back up budgets and business plans as the pandemic wears on? Or, maybe they should be asking you but they’re not. Either way, join us for a 20-minute webinar to FOUR FUTURES FOR INTELLIGENT CONTENT This presentation will discuss how these trends are affecting both content creation and localization processes. It will also address the ways in which changing technology will enable these approaches to succeed across language boundaries. This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.Accept Decline
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