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MARKETING LIBRARY
Posted on February 03, 2020 by Sallie Burnett. Email marketing is still relevant and effective in 2020. Here’s why. For every $1 you spend on email marketing you can expect an average return of $42. Filed under: Email Marketing, Marketing Library. Next Page ». WHAT ARE THE DIFFERENT TYPES OF LOYALTY PROGRAMS? 5 Types of Loyalty Schemes. This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. To help you choose the best loyalty scheme for your brand we’ve provided: 1) a brief overview of the different types of loyalty programs, 2) the pros and cons of each, and 3) examples of how each type of HOW TO PROMOTE YOUR LOYALTY PROGRAM 4. Incentivize Customers to Refer Friends. Turn your brand advocates into brand ambassadors. 8 out of 10 online customers say they trust recommendations from friends and family members more than any type of advertising, according to Nielsen.Offer members an incentive to invite their friends to join your loyalty program. ZANO Salons offers a refera friend bonus.
WHAT ARE THE BENEFITS OF A LOYALTY PROGRAM Customer loyalty programs are designed to retain customers and improve the overall customer relationship — and for that, they work very well. A recent Experian study shows, 75% of U.S. companies with loyalty programs generate a return on their investment. This clearly shows a benefit for most companies who spend the money on rewardsprograms.
HOW BRANDS ARE TAKING A STAND ON SOCIAL ISSUES Consumers Expect Brands to Take a Stand on Social Issues. Companies must respond to the issues that are currently culturally important, and they must reflect their response in their own work culture. Customers are quick to call out a brand for a lack of authenticity. As Americans eagerly voice their opinions on social media about suchissues as
LOYALTY PROGRAM BREAKAGE: HEALTH MEASURE OF PROGRAM Proactively monitor loyalty program breakage to achieve business goals like driving repeat purchases, increasing average order and frequency of purchase. Breakage is an alarm bell for the health of your loyalty program. Here are 8 tips to increase engagement with your loyaltyprogram.
REDEMPTION RATES FOR LOYALTY PROGRAMS Redemption Rate Definition. The redemption rate for a loyalty program is the percent of points that have been issued and that were redeemed for rewards. Average redemption rates for loyalty programs are impacted by several factors, including industry, location, ease of redemption, overall program awareness, the perceived value of rewards,the
PIZZA HUT'S NEW LOYALTY PROGRAM Pizza Hut’s New Loyalty Program Rewards Members for Every Dollar Spent Online. Pizza Hut, which serves and delivers more pizza than any other pizza restaurant company in the world, recently announced the introduction of the only national pizza loyalty program that rewards customers unlimited points for every dollar spent on great-tastingfood online.
LOBLAW ANNOUNCES PC OPTIMUM LOYALTY PROGRAM Source: PC Optimum Shoppers Optimum and PC Plus, join together as the “PC Optimum” Loyalty Program. The new PC Optimum had a rocky start, according to CBC News, eight people across Canada who say they’ve each had more than 100,000 points stolen from their accounts after Loblaws merged its two rewards programs — PC Plus and Shoppers Optimum — to form PC Optimum on Feb. 1. 2021 DIGITAL MARKETING BENCHMARKS 2021 Digital Marketing Benchmarks and Trends. We’ve been gathering research and reports to highlight 2021 digital marketing benchmarks and trends to help U.S. companies understand how business metrics are shifting as the world grapples with the coronavirus pandemic.MARKETING LIBRARY
Posted on February 03, 2020 by Sallie Burnett. Email marketing is still relevant and effective in 2020. Here’s why. For every $1 you spend on email marketing you can expect an average return of $42. Filed under: Email Marketing, Marketing Library. Next Page ». WHAT ARE THE DIFFERENT TYPES OF LOYALTY PROGRAMS? 5 Types of Loyalty Schemes. This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. To help you choose the best loyalty scheme for your brand we’ve provided: 1) a brief overview of the different types of loyalty programs, 2) the pros and cons of each, and 3) examples of how each type of HOW TO PROMOTE YOUR LOYALTY PROGRAM 4. Incentivize Customers to Refer Friends. Turn your brand advocates into brand ambassadors. 8 out of 10 online customers say they trust recommendations from friends and family members more than any type of advertising, according to Nielsen.Offer members an incentive to invite their friends to join your loyalty program. ZANO Salons offers a refera friend bonus.
WHAT ARE THE BENEFITS OF A LOYALTY PROGRAM Customer loyalty programs are designed to retain customers and improve the overall customer relationship — and for that, they work very well. A recent Experian study shows, 75% of U.S. companies with loyalty programs generate a return on their investment. This clearly shows a benefit for most companies who spend the money on rewardsprograms.
HOW BRANDS ARE TAKING A STAND ON SOCIAL ISSUES Consumers Expect Brands to Take a Stand on Social Issues. Companies must respond to the issues that are currently culturally important, and they must reflect their response in their own work culture. Customers are quick to call out a brand for a lack of authenticity. As Americans eagerly voice their opinions on social media about suchissues as
LOYALTY PROGRAM BREAKAGE: HEALTH MEASURE OF PROGRAM Proactively monitor loyalty program breakage to achieve business goals like driving repeat purchases, increasing average order and frequency of purchase. Breakage is an alarm bell for the health of your loyalty program. Here are 8 tips to increase engagement with your loyaltyprogram.
REDEMPTION RATES FOR LOYALTY PROGRAMS Redemption Rate Definition. The redemption rate for a loyalty program is the percent of points that have been issued and that were redeemed for rewards. Average redemption rates for loyalty programs are impacted by several factors, including industry, location, ease of redemption, overall program awareness, the perceived value of rewards,the
PIZZA HUT'S NEW LOYALTY PROGRAM Pizza Hut’s New Loyalty Program Rewards Members for Every Dollar Spent Online. Pizza Hut, which serves and delivers more pizza than any other pizza restaurant company in the world, recently announced the introduction of the only national pizza loyalty program that rewards customers unlimited points for every dollar spent on great-tastingfood online.
LOBLAW ANNOUNCES PC OPTIMUM LOYALTY PROGRAM Source: PC Optimum Shoppers Optimum and PC Plus, join together as the “PC Optimum” Loyalty Program. The new PC Optimum had a rocky start, according to CBC News, eight people across Canada who say they’ve each had more than 100,000 points stolen from their accounts after Loblaws merged its two rewards programs — PC Plus and Shoppers Optimum — to form PC Optimum on Feb. 1.LOYALTY PROGRAMS
Loyalty Navigator - A loyalty program is a big (and worthwhile) leap for your company. The Loyalty Navigator helps you understand the feasibility of a customer loyalty program operationally within your marketplace and with your customers. Custom Loyalty Workshop - This private, interactive Loyalty Marketing Workshop creates a solidfoundation
MARKETING LIBRARY
Posted on February 03, 2020 by Sallie Burnett. Email marketing is still relevant and effective in 2020. Here’s why. For every $1 you spend on email marketing you can expect an average return of $42. Filed under: Email Marketing, Marketing Library. Next Page ». HOW TO PROMOTE YOUR LOYALTY PROGRAM 4. Incentivize Customers to Refer Friends. Turn your brand advocates into brand ambassadors. 8 out of 10 online customers say they trust recommendations from friends and family members more than any type of advertising, according to Nielsen.Offer members an incentive to invite their friends to join your loyalty program. ZANO Salons offers a refera friend bonus.
TOYS R US ENHANCES LOYALTY PROGRAM Toys”R”Us today announced the next evolution of Rewards”R”Us, the company’s complimentary loyalty program, with the launch of an all-new integrated, point-based system that delivers streamlined benefits for members, as well as new and existing “R”Us® credit cardholders.Program enhancements reflect feedback from the company’s most valued customers and its continued EMAIL BEST PRACTICES: LOYALTY PROGRAMS Email Best Practices: Loyalty Programs. Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a newone.
HOW BRANDS ARE TAKING A STAND ON SOCIAL ISSUES Consumers Expect Brands to Take a Stand on Social Issues. Companies must respond to the issues that are currently culturally important, and they must reflect their response in their own work culture. Customers are quick to call out a brand for a lack of authenticity. As Americans eagerly voice their opinions on social media about suchissues as
PIZZA HUT'S NEW LOYALTY PROGRAM Pizza Hut’s New Loyalty Program Rewards Members for Every Dollar Spent Online. Pizza Hut, which serves and delivers more pizza than any other pizza restaurant company in the world, recently announced the introduction of the only national pizza loyalty program that rewards customers unlimited points for every dollar spent on great-tastingfood online.
INNOVATIVE LOYALTY PROGRAM Priority Loyalty Program Goals: O2’s goal was to make Priority Moments the best and most-used mobile loyalty program in the UK. O2’s strategy was to use the loyalty program to understand what really mattered to customers and to connect with customers through personal moments (holidays), celebratory moments (birthday oranniversary with O2
VICTORIA’S SECRET: CRM AS THE PRIMARY MARKETING TACTIC IN Victoria’s Secret: CRM as the Primary Marketing Tactic in Down Economy. Posted on April 04, 2009 by Sallie Burnett. Amy Stevenson, Associate VP, Customer Marketing at Victoria’s Secret, shared with the attendees of RAC 2009 Show in Las Vegas how Victoria’s Secret’s objectives, strategies and metrics have been fine tuned toaddress new
JCPENNEY LAUNCHES UPDATED REWARDS PROGRAM No Cap on $10 Rewards and Points That Don’t Expire. With the new JCPenney Rewards program, every time a customer earns 200 points, the customer will receive a $10 reward, valid for a minimum of 45 days. There is no cap on the number of $10 rewards customers can accrue in a month and any remaining points will continue to roll over each month 2021 DIGITAL MARKETING BENCHMARKS 2021 Digital Marketing Benchmarks and Trends. We’ve been gathering research and reports to highlight 2021 digital marketing benchmarks and trends to help U.S. companies understand how business metrics are shifting as the world grapples with the coronavirus pandemic. WHAT ARE THE DIFFERENT TYPES OF LOYALTY PROGRAMS? 5 Types of Loyalty Schemes. This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. To help you choose the best loyalty scheme for your brand we’ve provided: 1) a brief overview of the different types of loyalty programs, 2) the pros and cons of each, and 3) examples of how each type of HOW TO PROMOTE YOUR LOYALTY PROGRAM 4. Incentivize Customers to Refer Friends. Turn your brand advocates into brand ambassadors. 8 out of 10 online customers say they trust recommendations from friends and family members more than any type of advertising, according to Nielsen.Offer members an incentive to invite their friends to join your loyalty program. ZANO Salons offers a refera friend bonus.
HOW BRANDS ARE TAKING A STAND ON SOCIAL ISSUES Consumers Expect Brands to Take a Stand on Social Issues. Companies must respond to the issues that are currently culturally important, and they must reflect their response in their own work culture. Customers are quick to call out a brand for a lack of authenticity. As Americans eagerly voice their opinions on social media about suchissues as
EMAIL BEST PRACTICES: LOYALTY PROGRAMS Email Best Practices: Loyalty Programs. Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a newone.
REDEMPTION RATES FOR LOYALTY PROGRAMS Redemption Rate Definition. The redemption rate for a loyalty program is the percent of points that have been issued and that were redeemed for rewards. Average redemption rates for loyalty programs are impacted by several factors, including industry, location, ease of redemption, overall program awareness, the perceived value of rewards,the
LOYALTY PROGRAM BREAKAGE: HEALTH MEASURE OF PROGRAM Proactively monitor loyalty program breakage to achieve business goals like driving repeat purchases, increasing average order and frequency of purchase. Breakage is an alarm bell for the health of your loyalty program. Here are 8 tips to increase engagement with your loyaltyprogram.
CRABTREE & EVELYN LAUNCHES PLATINUM REWARDS LOYALTY PROGRAM Thirty-five-year-old bath and home retailer, Crabtree & Evelyn, recently launched Platinum Rewards, a customer loyalty program that entitles Crabtree & Evelyn customers to an array of special savings and exclusive offers for free, including: “Platinum Rewards is an important way to reward our loyal customers and deepen ourrelationship with
CUSTOMER CENTRICITY: BEYOND THE THEORY | | 2011 Customer InsIght group, InC. ph: 303.422.9758 www.CustomerInsIghtgroup.Com Armed with accurate data, companies can begin to see common factors linking customer VICTORIA’S SECRET: CRM AS THE PRIMARY MARKETING TACTIC IN Victoria’s Secret: CRM as the Primary Marketing Tactic in Down Economy. Posted on April 04, 2009 by Sallie Burnett. Amy Stevenson, Associate VP, Customer Marketing at Victoria’s Secret, shared with the attendees of RAC 2009 Show in Las Vegas how Victoria’s Secret’s objectives, strategies and metrics have been fine tuned toaddress new
2021 DIGITAL MARKETING BENCHMARKS 2021 Digital Marketing Benchmarks and Trends. We’ve been gathering research and reports to highlight 2021 digital marketing benchmarks and trends to help U.S. companies understand how business metrics are shifting as the world grapples with the coronavirus pandemic. WHAT ARE THE DIFFERENT TYPES OF LOYALTY PROGRAMS? 5 Types of Loyalty Schemes. This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. To help you choose the best loyalty scheme for your brand we’ve provided: 1) a brief overview of the different types of loyalty programs, 2) the pros and cons of each, and 3) examples of how each type of HOW TO PROMOTE YOUR LOYALTY PROGRAM 4. Incentivize Customers to Refer Friends. Turn your brand advocates into brand ambassadors. 8 out of 10 online customers say they trust recommendations from friends and family members more than any type of advertising, according to Nielsen.Offer members an incentive to invite their friends to join your loyalty program. ZANO Salons offers a refera friend bonus.
HOW BRANDS ARE TAKING A STAND ON SOCIAL ISSUES Consumers Expect Brands to Take a Stand on Social Issues. Companies must respond to the issues that are currently culturally important, and they must reflect their response in their own work culture. Customers are quick to call out a brand for a lack of authenticity. As Americans eagerly voice their opinions on social media about suchissues as
EMAIL BEST PRACTICES: LOYALTY PROGRAMS Email Best Practices: Loyalty Programs. Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a newone.
REDEMPTION RATES FOR LOYALTY PROGRAMS Redemption Rate Definition. The redemption rate for a loyalty program is the percent of points that have been issued and that were redeemed for rewards. Average redemption rates for loyalty programs are impacted by several factors, including industry, location, ease of redemption, overall program awareness, the perceived value of rewards,the
LOYALTY PROGRAM BREAKAGE: HEALTH MEASURE OF PROGRAM Proactively monitor loyalty program breakage to achieve business goals like driving repeat purchases, increasing average order and frequency of purchase. Breakage is an alarm bell for the health of your loyalty program. Here are 8 tips to increase engagement with your loyaltyprogram.
CRABTREE & EVELYN LAUNCHES PLATINUM REWARDS LOYALTY PROGRAM Thirty-five-year-old bath and home retailer, Crabtree & Evelyn, recently launched Platinum Rewards, a customer loyalty program that entitles Crabtree & Evelyn customers to an array of special savings and exclusive offers for free, including: “Platinum Rewards is an important way to reward our loyal customers and deepen ourrelationship with
CUSTOMER CENTRICITY: BEYOND THE THEORY | | 2011 Customer InsIght group, InC. ph: 303.422.9758 www.CustomerInsIghtgroup.Com Armed with accurate data, companies can begin to see common factors linking customer VICTORIA’S SECRET: CRM AS THE PRIMARY MARKETING TACTIC IN Victoria’s Secret: CRM as the Primary Marketing Tactic in Down Economy. Posted on April 04, 2009 by Sallie Burnett. Amy Stevenson, Associate VP, Customer Marketing at Victoria’s Secret, shared with the attendees of RAC 2009 Show in Las Vegas how Victoria’s Secret’s objectives, strategies and metrics have been fine tuned toaddress new
LOYALTY PROGRAMS
Loyalty Navigator - A loyalty program is a big (and worthwhile) leap for your company. The Loyalty Navigator helps you understand the feasibility of a customer loyalty program operationally within your marketplace and with your customers. Custom Loyalty Workshop - This private, interactive Loyalty Marketing Workshop creates a solidfoundation
HOW TO PROMOTE YOUR LOYALTY PROGRAM 4. Incentivize Customers to Refer Friends. Turn your brand advocates into brand ambassadors. 8 out of 10 online customers say they trust recommendations from friends and family members more than any type of advertising, according to Nielsen.Offer members an incentive to invite their friends to join your loyalty program. ZANO Salons offers a refera friend bonus.
WHAT ARE THE BENEFITS OF A LOYALTY PROGRAM Customer loyalty programs are designed to retain customers and improve the overall customer relationship — and for that, they work very well. A recent Experian study shows, 75% of U.S. companies with loyalty programs generate a return on their investment. This clearly shows a benefit for most companies who spend the money on rewardsprograms.
HOW BRANDS ARE TAKING A STAND ON SOCIAL ISSUES Consumers Expect Brands to Take a Stand on Social Issues. Companies must respond to the issues that are currently culturally important, and they must reflect their response in their own work culture. Customers are quick to call out a brand for a lack of authenticity. As Americans eagerly voice their opinions on social media about suchissues as
RETAILERS MAKE THE SWITCH TO MULTI-TENDER LOYALTY PROGRAMS Retailers recognize the changing need to reward customers for shopping regardless of how they choose to pay. Some of the best retail loyalty programs include Nordstrom Rewards, Kohl’s Yes2You Rewards, Bloomingdales and Sephora Beauty Insider Rewards. Target is testing a new program, Target Red. Companies have learned that allowinginvisible
GAMES PEOPLE PLAY: ENGAGING YOUR LOYAL CUSTOMERS WITH What better way to engage with your best customers than to have a little fun. After all, that’s what playing games is supposed to all be about. Adding the element of gamification into a loyalty program’s tactics can result in amplified engagement and ultimatelyincreased loyalty.
PATIENT LOYALTY: WHAT IT TAKES TO EARN THEIR LOYALTY Healthcare is one of the necessities a human can’t live without. Everyday people work and save some money just for their health purposes. With this in mind, more organizations offering healthcare services have come up. LOBLAW ANNOUNCES PC OPTIMUM LOYALTY PROGRAM Source: PC Optimum Shoppers Optimum and PC Plus, join together as the “PC Optimum” Loyalty Program. The new PC Optimum had a rocky start, according to CBC News, eight people across Canada who say they’ve each had more than 100,000 points stolen from their accounts after Loblaws merged its two rewards programs — PC Plus and Shoppers Optimum — to form PC Optimum on Feb. 1. JCPENNEY LAUNCHES UPDATED REWARDS PROGRAM No Cap on $10 Rewards and Points That Don’t Expire. With the new JCPenney Rewards program, every time a customer earns 200 points, the customer will receive a $10 reward, valid for a minimum of 45 days. There is no cap on the number of $10 rewards customers can accrue in a month and any remaining points will continue to roll over each month CUSTOMER CENTRICITY: BEYOND THE THEORY | | 2011 Customer InsIght group, InC. ph: 303.422.9758 www.CustomerInsIghtgroup.Com Armed with accurate data, companies can begin to see common factors linking customer 2021 DIGITAL MARKETING BENCHMARKS The 2021 Email Benchmarks Report analyzed over 100 billion emails sent globally by CM Group clients, finding that total email volume growth was 7% in 2020 over 2019, an increase nearly three times the amount from the previous year’s growth rate. This equates to more than 1 billion more emails sent year over year by CM Group clients per month WHAT ARE THE DIFFERENT TYPES OF LOYALTY PROGRAMS? 5 Types of Loyalty Schemes. This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. To help you choose the best loyalty scheme for your brand we’ve provided: 1) a brief overview of the different types of loyalty programs, 2) the pros and cons of each, and 3) examples of how each type of HOW BRANDS ARE TAKING A STAND ON SOCIAL ISSUES Consumers Expect Brands to Take a Stand on Social Issues. Companies must respond to the issues that are currently culturally important, and they must reflect their response in their own work culture. Customers are quick to call out a brand for a lack of authenticity. As Americans eagerly voice their opinions on social media about suchissues as
EMAIL BEST PRACTICES: LOYALTY PROGRAMS Email Best Practices: Loyalty Programs. Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a newone.
REDEMPTION RATES FOR LOYALTY PROGRAMS Redemption Rate Definition. The redemption rate for a loyalty program is the percent of points that have been issued and that were redeemed for rewards. Average redemption rates for loyalty programs are impacted by several factors, including industry, location, ease of redemption, overall program awareness, the perceived value of rewards,the
LOYALTY PROGRAM BREAKAGE: HEALTH MEASURE OF PROGRAM Proactively monitor loyalty program breakage to achieve business goals like driving repeat purchases, increasing average order and frequency of purchase. Breakage is an alarm bell for the health of your loyalty program. Here are 8 tips to increase engagement with your loyaltyprogram.
CRABTREE & EVELYN LAUNCHES PLATINUM REWARDS LOYALTY PROGRAM Thirty-five-year-old bath and home retailer, Crabtree & Evelyn, recently launched Platinum Rewards, a customer loyalty program that entitles Crabtree & Evelyn customers to an array of special savings and exclusive offers for free, including: “Platinum Rewards is an important way to reward our loyal customers and deepen ourrelationship with
JCPENNEY LAUNCHES UPDATED REWARDS PROGRAMSEE MORE ON CUSTOMERINSIGHTGROUP.COM VICTORIA’S SECRET: CRM AS THE PRIMARY MARKETING TACTIC IN Victoria’s Secret: CRM as the Primary Marketing Tactic in Down Economy. Posted on April 04, 2009 by Sallie Burnett. Amy Stevenson, Associate VP, Customer Marketing at Victoria’s Secret, shared with the attendees of RAC 2009 Show in Las Vegas how Victoria’s Secret’s objectives, strategies and metrics have been fine tuned toaddress new
CUSTOMER CENTRICITY: BEYOND THE THEORY | | 2011 Customer InsIght group, InC. ph: 303.422.9758 www.CustomerInsIghtgroup.Com Armed with accurate data, companies can begin to see common factors linking customer 2021 DIGITAL MARKETING BENCHMARKS The 2021 Email Benchmarks Report analyzed over 100 billion emails sent globally by CM Group clients, finding that total email volume growth was 7% in 2020 over 2019, an increase nearly three times the amount from the previous year’s growth rate. This equates to more than 1 billion more emails sent year over year by CM Group clients per month WHAT ARE THE DIFFERENT TYPES OF LOYALTY PROGRAMS? 5 Types of Loyalty Schemes. This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. To help you choose the best loyalty scheme for your brand we’ve provided: 1) a brief overview of the different types of loyalty programs, 2) the pros and cons of each, and 3) examples of how each type of HOW BRANDS ARE TAKING A STAND ON SOCIAL ISSUES Consumers Expect Brands to Take a Stand on Social Issues. Companies must respond to the issues that are currently culturally important, and they must reflect their response in their own work culture. Customers are quick to call out a brand for a lack of authenticity. As Americans eagerly voice their opinions on social media about suchissues as
EMAIL BEST PRACTICES: LOYALTY PROGRAMS Email Best Practices: Loyalty Programs. Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a newone.
REDEMPTION RATES FOR LOYALTY PROGRAMS Redemption Rate Definition. The redemption rate for a loyalty program is the percent of points that have been issued and that were redeemed for rewards. Average redemption rates for loyalty programs are impacted by several factors, including industry, location, ease of redemption, overall program awareness, the perceived value of rewards,the
LOYALTY PROGRAM BREAKAGE: HEALTH MEASURE OF PROGRAM Proactively monitor loyalty program breakage to achieve business goals like driving repeat purchases, increasing average order and frequency of purchase. Breakage is an alarm bell for the health of your loyalty program. Here are 8 tips to increase engagement with your loyaltyprogram.
CRABTREE & EVELYN LAUNCHES PLATINUM REWARDS LOYALTY PROGRAM Thirty-five-year-old bath and home retailer, Crabtree & Evelyn, recently launched Platinum Rewards, a customer loyalty program that entitles Crabtree & Evelyn customers to an array of special savings and exclusive offers for free, including: “Platinum Rewards is an important way to reward our loyal customers and deepen ourrelationship with
JCPENNEY LAUNCHES UPDATED REWARDS PROGRAMSEE MORE ON CUSTOMERINSIGHTGROUP.COM VICTORIA’S SECRET: CRM AS THE PRIMARY MARKETING TACTIC IN Victoria’s Secret: CRM as the Primary Marketing Tactic in Down Economy. Posted on April 04, 2009 by Sallie Burnett. Amy Stevenson, Associate VP, Customer Marketing at Victoria’s Secret, shared with the attendees of RAC 2009 Show in Las Vegas how Victoria’s Secret’s objectives, strategies and metrics have been fine tuned toaddress new
CUSTOMER CENTRICITY: BEYOND THE THEORY | | 2011 Customer InsIght group, InC. ph: 303.422.9758 www.CustomerInsIghtgroup.Com Armed with accurate data, companies can begin to see common factors linking customerLOYALTY PROGRAMS
Loyalty Navigator - A loyalty program is a big (and worthwhile) leap for your company. The Loyalty Navigator helps you understand the feasibility of a customer loyalty program operationally within your marketplace and with your customers. Custom Loyalty Workshop - This private, interactive Loyalty Marketing Workshop creates a solidfoundation
EMAIL BEST PRACTICES: LOYALTY PROGRAMS Email Best Practices: Loyalty Programs. Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a newone.
HOW BRANDS ARE TAKING A STAND ON SOCIAL ISSUES Consumers Expect Brands to Take a Stand on Social Issues. Companies must respond to the issues that are currently culturally important, and they must reflect their response in their own work culture. Customers are quick to call out a brand for a lack of authenticity. As Americans eagerly voice their opinions on social media about suchissues as
GAMES PEOPLE PLAY: ENGAGING YOUR LOYAL CUSTOMERS WITH What better way to engage with your best customers than to have a little fun. After all, that’s what playing games is supposed to all be about. Adding the element of gamification into a loyalty program’s tactics can result in amplified engagement and ultimatelyincreased loyalty.
PATIENT LOYALTY: WHAT IT TAKES TO EARN THEIR LOYALTY Healthcare is one of the necessities a human can’t live without. Everyday people work and save some money just for their health purposes. With this in mind, more organizations offering healthcare services have come up. CONSUMER SHOPPING HABITS IN THE UK This statistic is slightly higher than the 61% of customers globally saying they are loyal to specific brands or products. In findings from the Global Loyalty Report 72% of global consumers said they’d buy from a retailer with a loyalty program over one without. 67% said they shop more frequently and spend more at retailers with loyaltyprograms.
LOBLAW ANNOUNCES PC OPTIMUM LOYALTY PROGRAM Source: PC Optimum Shoppers Optimum and PC Plus, join together as the “PC Optimum” Loyalty Program. The new PC Optimum had a rocky start, according to CBC News, eight people across Canada who say they’ve each had more than 100,000 points stolen from their accounts after Loblaws merged its two rewards programs — PC Plus and Shoppers Optimum — to form PC Optimum on Feb. 1. MYWALGREENS MEMBERS CAN NOW DONATE CASH REWARDS TO CHARITY To advance the health and well-being of communities across the U.S., today Walgreens unveiled a new myWalgreens donation feature, which allows myWalgreens loyalty program members to donate cash rewards to charity in their community via Walgreens.com or the myWalgreens app. Launching this new donation capability allows Walgreens and its customers to give back to JCPENNEY LAUNCHES UPDATED REWARDS PROGRAM No Cap on $10 Rewards and Points That Don’t Expire. With the new JCPenney Rewards program, every time a customer earns 200 points, the customer will receive a $10 reward, valid for a minimum of 45 days. There is no cap on the number of $10 rewards customers can accrue in a month and any remaining points will continue to roll over each month CUSTOMER CENTRICITY: BEYOND THE THEORY | | 2011 Customer InsIght group, InC. ph: 303.422.9758 www.CustomerInsIghtgroup.Com Armed with accurate data, companies can begin to see common factors linking customerSearch:
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NO MATTER WHERE YOU ARE IN YOUR LOYALTY PROGRAM JOURNEY, LET THE INDUSTRY LEADERS HELP YOU DEVELOP AND IMPLEMENT STRATEGIES TO BUILD PROFITABLE CUSTOMER RELATIONSHIPS. * SYSTEMATIC LOYALTY PROGRAM - Design and implement your optimum customer loyalty strategy and begin connecting with your customers on a personal level that delivers bottom-line results. * LOYALTY AUDIT - Evaluate and re-energize your loyalty program for a deeper level of engagement that brings a boost to your program’s ROI. * LOYALTY NAVIGATOR - A loyalty program is a big (and worthwhile) leap for your company. The Loyalty Navigator helps you understand the feasibility of a customer loyalty program operationally within your marketplace and with your customers. * CUSTOM LOYALTY WORKSHOP - This private, interactive Loyalty Marketing Workshop creates a solid foundation for your loyalty strategy and brings actionable direction to achieve your goals. SOCIAL MEDIA MARKETING LISTEN. EDUCATE. COMMUNICATE. JOIN THE CONVERSATION. BUT DON'T RUN AND HIDE FROM THIS MULTI-DIRECTIONAL CONNECTION POWERHOUSE. * SOCIAL MEDIA NAVIGATOR - We'll bring you up to speed on all things social media, then pull it all into focus with solid next-step direction to achieve your business objectives. * CUSTOM SOCIAL MEDIA WORKSHOP - Private, interactive workshop integrates social media into your big picture, puts your whole team on the same page and smoothes the way for advancing your social media tactics. * SOCIAL MEDIA INFOGRAPHS - We've compiled the latest information and created infographs that can help you see the bigpicture.
* SOCIAL MEDIA RESOURCE GUIDE - If you are new to social media or you're looking for benchmarks to know if you're on track, our Social Media Resource Guide will help bring you up tospeed.
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