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Back in March 2020, brands across the world were forced into making big changes. For some, it was major strategic pivots to keep them afloat – as was the case for many bricks-and-mortar fitness establishments, for example.A UNIQUE CAREER
A culture-first company. We are a company that puts trust in its employees and the growth of our clients at its centre. Everyone at DCMN has the opportunity to take ownership and influence decisions – wherever they are in the organisation.HI, WE ARE DCMN!
We are DCMN. We are the growth marketing partner for digital businesses and start-ups. Media | Creation | Market Research | Brand Strategy | Attribution Tech OUR TOP FIVE STARTUP VERTICALS: 2020 IN REVIEW THE DCMN DIGITAL BRAND TRACKER In competitive growth markets, it’s crucial to keep track of your brand awareness. That’s why we signed up for the DCMN Brand Tracker in February 2019, which has helped us to measure our brand in Germany against those of our competitors. OUR BIGGEST LEARNINGS FROM 2020: MEET THE TOP FIVEDC ANALYTICS
DCMN, the company behind DC Analytics,We were first movers in TV attribution, developing our own technology to scale digital brands with TV since 2010. Now we’re making this technology with DC Analytics available to everyone who wants to use TV to grow their business. Know exactly which spot airings are bringing you the most new users, track immediate and long-term conversions and find out THE END OF THIRD-PARTY COOKIES: THE ADVERTISERS CHEAT Our world is changing. After decades of relying on third-party cookies to handle the technical inner workings of advertising, marketers will finally be forced to find a new way. A more secure, more verifiable, and, ideally, less creepy way. Third-party cookies and the targeting they enable have become a blight on the ad industry – and theSILKE HOFMANN
About DCMN. DCMN is the growth marketing partner for digital businesses and startups worldwide.The company’s creative & data-driven approach combines technology with industry expert knowledge to grow the market leaders of tomorrow. MEASURING RADIO PERFORMANCE: IS YOUR CAMPAIGN A SUCCESS Measuring the performance of your radio campaigns is unfortunately not as straightforward as TV, but it is possible. Radio, unlike TV, is not a direct response channel – your customers aren’t likely to download your app or visit your site directly after they hear your ad. HI, WE ARE DCMN!ABOUTWE HAVE A SOLUTIONBRANDFORMANCE TIMECULTUREPRESSMATERIALS
Back in March 2020, brands across the world were forced into making big changes. For some, it was major strategic pivots to keep them afloat – as was the case for many bricks-and-mortar fitness establishments, for example.A UNIQUE CAREER
A culture-first company. We are a company that puts trust in its employees and the growth of our clients at its centre. Everyone at DCMN has the opportunity to take ownership and influence decisions – wherever they are in the organisation.HI, WE ARE DCMN!
We are DCMN. We are the growth marketing partner for digital businesses and start-ups. Media | Creation | Market Research | Brand Strategy | Attribution Tech OUR TOP FIVE STARTUP VERTICALS: 2020 IN REVIEW THE DCMN DIGITAL BRAND TRACKER In competitive growth markets, it’s crucial to keep track of your brand awareness. That’s why we signed up for the DCMN Brand Tracker in February 2019, which has helped us to measure our brand in Germany against those of our competitors. OUR BIGGEST LEARNINGS FROM 2020: MEET THE TOP FIVEDC ANALYTICS
DCMN, the company behind DC Analytics,We were first movers in TV attribution, developing our own technology to scale digital brands with TV since 2010. Now we’re making this technology with DC Analytics available to everyone who wants to use TV to grow their business. Know exactly which spot airings are bringing you the most new users, track immediate and long-term conversions and find out THE END OF THIRD-PARTY COOKIES: THE ADVERTISERS CHEAT Our world is changing. After decades of relying on third-party cookies to handle the technical inner workings of advertising, marketers will finally be forced to find a new way. A more secure, more verifiable, and, ideally, less creepy way. Third-party cookies and the targeting they enable have become a blight on the ad industry – and theSILKE HOFMANN
About DCMN. DCMN is the growth marketing partner for digital businesses and startups worldwide.The company’s creative & data-driven approach combines technology with industry expert knowledge to grow the market leaders of tomorrow. MEASURING RADIO PERFORMANCE: IS YOUR CAMPAIGN A SUCCESS Measuring the performance of your radio campaigns is unfortunately not as straightforward as TV, but it is possible. Radio, unlike TV, is not a direct response channel – your customers aren’t likely to download your app or visit your site directly after they hear your ad. DCMN BLOG | KNOW MORE TO GROW MORE Hi, we are DCMN! We help you unlock your next growth level with the latest news and stories around digital advertising, offline marketing, market research, brand strategy, creation & production, media planning as well as marketing tech. THE DCMN DIGITAL BRAND TRACKER In competitive growth markets, it’s crucial to keep track of your brand awareness. That’s why we signed up for the DCMN Brand Tracker in February 2019, which has helped us to measure our brand in Germany against those of our competitors.HI, WE ARE DCMN!
Tailoring 360° Marketing to Digital-Business Needs around the Globe since 2010. Media | Advertising | Insights | Brand Strategy | Attribution Tracking DCMN INSIGHTS: A STEP-BY-STEP GUIDE TO BRAND TRACKING DCMN has built a custom-made tracker that measures the most important brand indicators across all verticals. The DCMN Digital Brand Tracker was launched in November 2017. It is a monthly online survey among 2,000 people in Germany, tracking the performance of 400+ brands across 20 industries. From fashion to gaming, fintech to automotive,we
HI, WE ARE DCMN!
The term “DCMN” or “us” or “we” refers to the owner of the website whose registered office is DCMN GmbH, Boxhagener Str. 18, 10245 Berlin, Germany. Our company registration number is HRB 127810 B at local district court Berlin-Charlottenburg in Germany. The term “you” refers to the user or viewer of our website.HI, WE ARE DCMN!
DCMN provides advanced marketing solutions in TV Analytics (“DC Analytics”), mobile advertising (“Mobile DSP”), re-targeting and digital performance marketing for businesses, to help them understand their users and audiences (the "Products"). INCREMENTALITY: THE ULTIMATE GUIDE FOR ONLINE MARKETERS It can be challenging to exactly measure the impact of YouTube ad or TV campaigns. Here's the ultimate online marketer's guide toincrementality.
DCMN SCALEUP
DCMN SCALEup is a multi-disciplinary meetup series tailor-made for digital brand and startup marketers. Hosted by growth marketing partner DCMN, the event has so far been held in Berlin, Amsterdam and London, with more dates to come. FROM ALPHA TO BETA: WHY (AND HOW) WE WORK WITHOUT BOSSES Introducing the beta approach. Earlier this year, DCMN’s founders, Andreas Dengler and Matthias Riedl, introduced a concept called beta to the business. In essence, they decided to hand over a lot of their decision-making authority to the members of the teams they’d hired. From the outside it might sound like total anarchy: leads andTRACKING SETUP
Log in. Log in. dcmn.com © DCMN, All Rights Reserved; Customersupport
HI, WE ARE DCMN!ABOUTWE HAVE A SOLUTIONBRANDFORMANCE TIMECULTUREPRESSMATERIALS
Back in March 2020, brands across the world were forced into making big changes. For some, it was major strategic pivots to keep them afloat – as was the case for many bricks-and-mortar fitness establishments, for example.A UNIQUE CAREER
A culture-first company. We are a company that puts trust in its employees and the growth of our clients at its centre. Everyone at DCMN has the opportunity to take ownership and influence decisions – wherever they are in the organisation.HI, WE ARE DCMN!
We are DCMN. We are the growth marketing partner for digital businesses and start-ups. Media | Creation | Market Research | Brand Strategy | Attribution Tech OUR TOP FIVE STARTUP VERTICALS: 2020 IN REVIEW THE DCMN DIGITAL BRAND TRACKER In competitive growth markets, it’s crucial to keep track of your brand awareness. That’s why we signed up for the DCMN Brand Tracker in February 2019, which has helped us to measure our brand in Germany against those of our competitors. OUR BIGGEST LEARNINGS FROM 2020: MEET THE TOP FIVEDC ANALYTICS
DCMN, the company behind DC Analytics,We were first movers in TV attribution, developing our own technology to scale digital brands with TV since 2010. Now we’re making this technology with DC Analytics available to everyone who wants to use TV to grow their business. Know exactly which spot airings are bringing you the most new users, track immediate and long-term conversions and find out THE END OF THIRD-PARTY COOKIES: THE ADVERTISERS CHEAT Our world is changing. After decades of relying on third-party cookies to handle the technical inner workings of advertising, marketers will finally be forced to find a new way. A more secure, more verifiable, and, ideally, less creepy way. Third-party cookies and the targeting they enable have become a blight on the ad industry – and theSILKE HOFMANN
About DCMN. DCMN is the growth marketing partner for digital businesses and startups worldwide.The company’s creative & data-driven approach combines technology with industry expert knowledge to grow the market leaders of tomorrow. MEASURING RADIO PERFORMANCE: IS YOUR CAMPAIGN A SUCCESS Measuring the performance of your radio campaigns is unfortunately not as straightforward as TV, but it is possible. Radio, unlike TV, is not a direct response channel – your customers aren’t likely to download your app or visit your site directly after they hear your ad. HI, WE ARE DCMN!ABOUTWE HAVE A SOLUTIONBRANDFORMANCE TIMECULTUREPRESSMATERIALS
Back in March 2020, brands across the world were forced into making big changes. For some, it was major strategic pivots to keep them afloat – as was the case for many bricks-and-mortar fitness establishments, for example.A UNIQUE CAREER
A culture-first company. We are a company that puts trust in its employees and the growth of our clients at its centre. Everyone at DCMN has the opportunity to take ownership and influence decisions – wherever they are in the organisation.HI, WE ARE DCMN!
We are DCMN. We are the growth marketing partner for digital businesses and start-ups. Media | Creation | Market Research | Brand Strategy | Attribution Tech OUR TOP FIVE STARTUP VERTICALS: 2020 IN REVIEW THE DCMN DIGITAL BRAND TRACKER In competitive growth markets, it’s crucial to keep track of your brand awareness. That’s why we signed up for the DCMN Brand Tracker in February 2019, which has helped us to measure our brand in Germany against those of our competitors. OUR BIGGEST LEARNINGS FROM 2020: MEET THE TOP FIVEDC ANALYTICS
DCMN, the company behind DC Analytics,We were first movers in TV attribution, developing our own technology to scale digital brands with TV since 2010. Now we’re making this technology with DC Analytics available to everyone who wants to use TV to grow their business. Know exactly which spot airings are bringing you the most new users, track immediate and long-term conversions and find out THE END OF THIRD-PARTY COOKIES: THE ADVERTISERS CHEAT Our world is changing. After decades of relying on third-party cookies to handle the technical inner workings of advertising, marketers will finally be forced to find a new way. A more secure, more verifiable, and, ideally, less creepy way. Third-party cookies and the targeting they enable have become a blight on the ad industry – and theSILKE HOFMANN
About DCMN. DCMN is the growth marketing partner for digital businesses and startups worldwide.The company’s creative & data-driven approach combines technology with industry expert knowledge to grow the market leaders of tomorrow. MEASURING RADIO PERFORMANCE: IS YOUR CAMPAIGN A SUCCESS Measuring the performance of your radio campaigns is unfortunately not as straightforward as TV, but it is possible. Radio, unlike TV, is not a direct response channel – your customers aren’t likely to download your app or visit your site directly after they hear your ad. DCMN BLOG | KNOW MORE TO GROW MORE Hi, we are DCMN! We help you unlock your next growth level with the latest news and stories around digital advertising, offline marketing, market research, brand strategy, creation & production, media planning as well as marketing tech. THE DCMN DIGITAL BRAND TRACKER In competitive growth markets, it’s crucial to keep track of your brand awareness. That’s why we signed up for the DCMN Brand Tracker in February 2019, which has helped us to measure our brand in Germany against those of our competitors.HI, WE ARE DCMN!
Tailoring 360° Marketing to Digital-Business Needs around the Globe since 2010. Media | Advertising | Insights | Brand Strategy | Attribution Tracking DCMN INSIGHTS: A STEP-BY-STEP GUIDE TO BRAND TRACKING DCMN has built a custom-made tracker that measures the most important brand indicators across all verticals. The DCMN Digital Brand Tracker was launched in November 2017. It is a monthly online survey among 2,000 people in Germany, tracking the performance of 400+ brands across 20 industries. From fashion to gaming, fintech to automotive,we
HI, WE ARE DCMN!
The term “DCMN” or “us” or “we” refers to the owner of the website whose registered office is DCMN GmbH, Boxhagener Str. 18, 10245 Berlin, Germany. Our company registration number is HRB 127810 B at local district court Berlin-Charlottenburg in Germany. The term “you” refers to the user or viewer of our website.HI, WE ARE DCMN!
DCMN provides advanced marketing solutions in TV Analytics (“DC Analytics”), mobile advertising (“Mobile DSP”), re-targeting and digital performance marketing for businesses, to help them understand their users and audiences (the "Products"). INCREMENTALITY: THE ULTIMATE GUIDE FOR ONLINE MARKETERS It can be challenging to exactly measure the impact of YouTube ad or TV campaigns. Here's the ultimate online marketer's guide toincrementality.
DCMN SCALEUP
DCMN SCALEup is a multi-disciplinary meetup series tailor-made for digital brand and startup marketers. Hosted by growth marketing partner DCMN, the event has so far been held in Berlin, Amsterdam and London, with more dates to come. FROM ALPHA TO BETA: WHY (AND HOW) WE WORK WITHOUT BOSSES Introducing the beta approach. Earlier this year, DCMN’s founders, Andreas Dengler and Matthias Riedl, introduced a concept called beta to the business. In essence, they decided to hand over a lot of their decision-making authority to the members of the teams they’d hired. From the outside it might sound like total anarchy: leads andTRACKING SETUP
Log in. Log in. dcmn.com © DCMN, All Rights Reserved; Customersupport
HI, WE ARE DCMN!ABOUTWE HAVE A SOLUTIONBRANDFORMANCE TIMECULTUREPRESSMATERIALS
Back in March 2020, brands across the world were forced into making big changes. For some, it was major strategic pivots to keep them afloat – as was the case for many bricks-and-mortar fitness establishments, for example.A UNIQUE CAREER
A culture-first company. We are a company that puts trust in its employees and the growth of our clients at its centre. Everyone at DCMN has the opportunity to take ownership and influence decisions – wherever they are in the organisation.HI, WE ARE DCMN!
We are DCMN. We are the growth marketing partner for digital businesses and start-ups. Media | Creation | Market Research | Brand Strategy | Attribution Tech OUR TOP FIVE STARTUP VERTICALS: 2020 IN REVIEW THE DCMN DIGITAL BRAND TRACKER In competitive growth markets, it’s crucial to keep track of your brand awareness. That’s why we signed up for the DCMN Brand Tracker in February 2019, which has helped us to measure our brand in Germany against those of our competitors. OUR BIGGEST LEARNINGS FROM 2020: MEET THE TOP FIVEDC ANALYTICS
DCMN, the company behind DC Analytics,We were first movers in TV attribution, developing our own technology to scale digital brands with TV since 2010. Now we’re making this technology with DC Analytics available to everyone who wants to use TV to grow their business. Know exactly which spot airings are bringing you the most new users, track immediate and long-term conversions and find out THE END OF THIRD-PARTY COOKIES: THE ADVERTISERS CHEAT Our world is changing. After decades of relying on third-party cookies to handle the technical inner workings of advertising, marketers will finally be forced to find a new way. A more secure, more verifiable, and, ideally, less creepy way. Third-party cookies and the targeting they enable have become a blight on the ad industry – and theSILKE HOFMANN
About DCMN. DCMN is the growth marketing partner for digital businesses and startups worldwide.The company’s creative & data-driven approach combines technology with industry expert knowledge to grow the market leaders of tomorrow. MEASURING RADIO PERFORMANCE: IS YOUR CAMPAIGN A SUCCESS Measuring the performance of your radio campaigns is unfortunately not as straightforward as TV, but it is possible. Radio, unlike TV, is not a direct response channel – your customers aren’t likely to download your app or visit your site directly after they hear your ad. HI, WE ARE DCMN!ABOUTWE HAVE A SOLUTIONBRANDFORMANCE TIMECULTUREPRESSMATERIALS
Back in March 2020, brands across the world were forced into making big changes. For some, it was major strategic pivots to keep them afloat – as was the case for many bricks-and-mortar fitness establishments, for example.A UNIQUE CAREER
A culture-first company. We are a company that puts trust in its employees and the growth of our clients at its centre. Everyone at DCMN has the opportunity to take ownership and influence decisions – wherever they are in the organisation.HI, WE ARE DCMN!
We are DCMN. We are the growth marketing partner for digital businesses and start-ups. Media | Creation | Market Research | Brand Strategy | Attribution Tech OUR TOP FIVE STARTUP VERTICALS: 2020 IN REVIEW THE DCMN DIGITAL BRAND TRACKER In competitive growth markets, it’s crucial to keep track of your brand awareness. That’s why we signed up for the DCMN Brand Tracker in February 2019, which has helped us to measure our brand in Germany against those of our competitors. OUR BIGGEST LEARNINGS FROM 2020: MEET THE TOP FIVEDC ANALYTICS
DCMN, the company behind DC Analytics,We were first movers in TV attribution, developing our own technology to scale digital brands with TV since 2010. Now we’re making this technology with DC Analytics available to everyone who wants to use TV to grow their business. Know exactly which spot airings are bringing you the most new users, track immediate and long-term conversions and find out THE END OF THIRD-PARTY COOKIES: THE ADVERTISERS CHEAT Our world is changing. After decades of relying on third-party cookies to handle the technical inner workings of advertising, marketers will finally be forced to find a new way. A more secure, more verifiable, and, ideally, less creepy way. Third-party cookies and the targeting they enable have become a blight on the ad industry – and theSILKE HOFMANN
About DCMN. DCMN is the growth marketing partner for digital businesses and startups worldwide.The company’s creative & data-driven approach combines technology with industry expert knowledge to grow the market leaders of tomorrow. MEASURING RADIO PERFORMANCE: IS YOUR CAMPAIGN A SUCCESS Measuring the performance of your radio campaigns is unfortunately not as straightforward as TV, but it is possible. Radio, unlike TV, is not a direct response channel – your customers aren’t likely to download your app or visit your site directly after they hear your ad. DCMN BLOG | KNOW MORE TO GROW MORE Hi, we are DCMN! We help you unlock your next growth level with the latest news and stories around digital advertising, offline marketing, market research, brand strategy, creation & production, media planning as well as marketing tech. THE DCMN DIGITAL BRAND TRACKER In competitive growth markets, it’s crucial to keep track of your brand awareness. That’s why we signed up for the DCMN Brand Tracker in February 2019, which has helped us to measure our brand in Germany against those of our competitors.HI, WE ARE DCMN!
Tailoring 360° Marketing to Digital-Business Needs around the Globe since 2010. Media | Advertising | Insights | Brand Strategy | Attribution Tracking DCMN INSIGHTS: A STEP-BY-STEP GUIDE TO BRAND TRACKING DCMN has built a custom-made tracker that measures the most important brand indicators across all verticals. The DCMN Digital Brand Tracker was launched in November 2017. It is a monthly online survey among 2,000 people in Germany, tracking the performance of 400+ brands across 20 industries. From fashion to gaming, fintech to automotive,we
HI, WE ARE DCMN!
The term “DCMN” or “us” or “we” refers to the owner of the website whose registered office is DCMN GmbH, Boxhagener Str. 18, 10245 Berlin, Germany. Our company registration number is HRB 127810 B at local district court Berlin-Charlottenburg in Germany. The term “you” refers to the user or viewer of our website.HI, WE ARE DCMN!
DCMN provides advanced marketing solutions in TV Analytics (“DC Analytics”), mobile advertising (“Mobile DSP”), re-targeting and digital performance marketing for businesses, to help them understand their users and audiences (the "Products"). INCREMENTALITY: THE ULTIMATE GUIDE FOR ONLINE MARKETERS It can be challenging to exactly measure the impact of YouTube ad or TV campaigns. Here's the ultimate online marketer's guide toincrementality.
DCMN SCALEUP
DCMN SCALEup is a multi-disciplinary meetup series tailor-made for digital brand and startup marketers. Hosted by growth marketing partner DCMN, the event has so far been held in Berlin, Amsterdam and London, with more dates to come. FROM ALPHA TO BETA: WHY (AND HOW) WE WORK WITHOUT BOSSES Introducing the beta approach. Earlier this year, DCMN’s founders, Andreas Dengler and Matthias Riedl, introduced a concept called beta to the business. In essence, they decided to hand over a lot of their decision-making authority to the members of the teams they’d hired. From the outside it might sound like total anarchy: leads andTRACKING SETUP
Log in. Log in. dcmn.com © DCMN, All Rights Reserved; Customersupport
HI, WE ARE DCMN!ABOUTWE HAVE A SOLUTIONBRANDFORMANCE TIMECULTUREPRESSMATERIALS
Back in March 2020, brands across the world were forced into making big changes. For some, it was major strategic pivots to keep them afloat – as was the case for many bricks-and-mortar fitness establishments, for example.A UNIQUE CAREER
A culture-first company. We are a company that puts trust in its employees and the growth of our clients at its centre. Everyone at DCMN has the opportunity to take ownership and influence decisions – wherever they are in the organisation.HI, WE ARE DCMN!
We are DCMN. We are the growth marketing partner for digital businesses and start-ups. Media | Creation | Market Research | Brand Strategy | Attribution Tech OUR TOP FIVE STARTUP VERTICALS: 2020 IN REVIEW THE DCMN DIGITAL BRAND TRACKER In competitive growth markets, it’s crucial to keep track of your brand awareness. That’s why we signed up for the DCMN Brand Tracker in February 2019, which has helped us to measure our brand in Germany against those of our competitors. OUR BIGGEST LEARNINGS FROM 2020: MEET THE TOP FIVEDC ANALYTICS
DCMN, the company behind DC Analytics,We were first movers in TV attribution, developing our own technology to scale digital brands with TV since 2010. Now we’re making this technology with DC Analytics available to everyone who wants to use TV to grow their business. Know exactly which spot airings are bringing you the most new users, track immediate and long-term conversions and find out THE END OF THIRD-PARTY COOKIES: THE ADVERTISERS CHEAT Our world is changing. After decades of relying on third-party cookies to handle the technical inner workings of advertising, marketers will finally be forced to find a new way. A more secure, more verifiable, and, ideally, less creepy way. Third-party cookies and the targeting they enable have become a blight on the ad industry – and theSILKE HOFMANN
About DCMN. DCMN is the growth marketing partner for digital businesses and startups worldwide.The company’s creative & data-driven approach combines technology with industry expert knowledge to grow the market leaders of tomorrow. MEASURING RADIO PERFORMANCE: IS YOUR CAMPAIGN A SUCCESS Measuring the performance of your radio campaigns is unfortunately not as straightforward as TV, but it is possible. Radio, unlike TV, is not a direct response channel – your customers aren’t likely to download your app or visit your site directly after they hear your ad. HI, WE ARE DCMN!ABOUTWE HAVE A SOLUTIONBRANDFORMANCE TIMECULTUREPRESSMATERIALS
Back in March 2020, brands across the world were forced into making big changes. For some, it was major strategic pivots to keep them afloat – as was the case for many bricks-and-mortar fitness establishments, for example.A UNIQUE CAREER
A culture-first company. We are a company that puts trust in its employees and the growth of our clients at its centre. Everyone at DCMN has the opportunity to take ownership and influence decisions – wherever they are in the organisation.HI, WE ARE DCMN!
We are DCMN. We are the growth marketing partner for digital businesses and start-ups. Media | Creation | Market Research | Brand Strategy | Attribution Tech OUR TOP FIVE STARTUP VERTICALS: 2020 IN REVIEW THE DCMN DIGITAL BRAND TRACKER In competitive growth markets, it’s crucial to keep track of your brand awareness. That’s why we signed up for the DCMN Brand Tracker in February 2019, which has helped us to measure our brand in Germany against those of our competitors. OUR BIGGEST LEARNINGS FROM 2020: MEET THE TOP FIVEDC ANALYTICS
DCMN, the company behind DC Analytics,We were first movers in TV attribution, developing our own technology to scale digital brands with TV since 2010. Now we’re making this technology with DC Analytics available to everyone who wants to use TV to grow their business. Know exactly which spot airings are bringing you the most new users, track immediate and long-term conversions and find out THE END OF THIRD-PARTY COOKIES: THE ADVERTISERS CHEAT Our world is changing. After decades of relying on third-party cookies to handle the technical inner workings of advertising, marketers will finally be forced to find a new way. A more secure, more verifiable, and, ideally, less creepy way. Third-party cookies and the targeting they enable have become a blight on the ad industry – and theSILKE HOFMANN
About DCMN. DCMN is the growth marketing partner for digital businesses and startups worldwide.The company’s creative & data-driven approach combines technology with industry expert knowledge to grow the market leaders of tomorrow. MEASURING RADIO PERFORMANCE: IS YOUR CAMPAIGN A SUCCESS Measuring the performance of your radio campaigns is unfortunately not as straightforward as TV, but it is possible. Radio, unlike TV, is not a direct response channel – your customers aren’t likely to download your app or visit your site directly after they hear your ad. DCMN BLOG | KNOW MORE TO GROW MORE Hi, we are DCMN! We help you unlock your next growth level with the latest news and stories around digital advertising, offline marketing, market research, brand strategy, creation & production, media planning as well as marketing tech. THE DCMN DIGITAL BRAND TRACKER In competitive growth markets, it’s crucial to keep track of your brand awareness. That’s why we signed up for the DCMN Brand Tracker in February 2019, which has helped us to measure our brand in Germany against those of our competitors.HI, WE ARE DCMN!
Tailoring 360° Marketing to Digital-Business Needs around the Globe since 2010. Media | Advertising | Insights | Brand Strategy | Attribution Tracking DCMN INSIGHTS: A STEP-BY-STEP GUIDE TO BRAND TRACKING DCMN has built a custom-made tracker that measures the most important brand indicators across all verticals. The DCMN Digital Brand Tracker was launched in November 2017. It is a monthly online survey among 2,000 people in Germany, tracking the performance of 400+ brands across 20 industries. From fashion to gaming, fintech to automotive,we
HI, WE ARE DCMN!
The term “DCMN” or “us” or “we” refers to the owner of the website whose registered office is DCMN GmbH, Boxhagener Str. 18, 10245 Berlin, Germany. Our company registration number is HRB 127810 B at local district court Berlin-Charlottenburg in Germany. The term “you” refers to the user or viewer of our website.HI, WE ARE DCMN!
DCMN provides advanced marketing solutions in TV Analytics (“DC Analytics”), mobile advertising (“Mobile DSP”), re-targeting and digital performance marketing for businesses, to help them understand their users and audiences (the "Products"). INCREMENTALITY: THE ULTIMATE GUIDE FOR ONLINE MARKETERS It can be challenging to exactly measure the impact of YouTube ad or TV campaigns. Here's the ultimate online marketer's guide toincrementality.
DCMN SCALEUP
DCMN SCALEup is a multi-disciplinary meetup series tailor-made for digital brand and startup marketers. Hosted by growth marketing partner DCMN, the event has so far been held in Berlin, Amsterdam and London, with more dates to come. FROM ALPHA TO BETA: WHY (AND HOW) WE WORK WITHOUT BOSSES Introducing the beta approach. Earlier this year, DCMN’s founders, Andreas Dengler and Matthias Riedl, introduced a concept called beta to the business. In essence, they decided to hand over a lot of their decision-making authority to the members of the teams they’d hired. From the outside it might sound like total anarchy: leads andTRACKING SETUP
Log in. Log in. dcmn.com © DCMN, All Rights Reserved; Customersupport
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GROWTH MARKETING FOR DIGITAL BRANDS WE GROW THE MARKET LEADERS OF TOMORROW.READ MORE
HI, WE ARE DCMN.
We will grow your business with a tailor-made marketing mix. We produce the insights you need to enhance your brand strategy . We provide data-infused creation & production for advertising. We are planning & booking media campaigns that perform. And our technology enables us to measure everything – online and offline, all the time.Get in touch
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We unlock your next growth level with an individualised media mix. With us you will only scale what performs and only book what we can measure. Spoiler alert: Our tracking tools turn every channel into a performance channel. Yes, that includes TV, radio and OOH.START PLANNING
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Whether you are a startup or a household name: We translate your brand’s DNA into a unique success story built on hard data. We help you find a positioning that differentiates you from the competition. Let's build a brand strategy to disrupt the market!LET'S GO
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Creativity and performance are not mutually exclusive. The spirit of Brandformance™ is our way of creating ads that build your brand. Our creative minds join forces with our data & media experts to conceive, test & optimise your campaigns. For all media. For your success.PLAY SHOWREEL
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Power to the advertiser! Our developers & data scientists are building tech that bridges the divide between online and offline. With us optimising TV is as easy as online ads. Our attribution tech links TV viewers to your online traffic – and makes your ROI skyrocket.TELL ME MORE
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Know more to grow more: We help you make the best strategic decisions with data-based insights. No matter where you are in the world, we can provide tailored research solutions for your brand, customers and creatives. We also run a monthly tracker of around 300 brands across 20 industries in Germany.GET STARTED
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NEWSLETTER: FOR GROWTH ADDICTS ONLY Thank you. We'll hook you up with massive doses of success shortly! I have read and accept DCMN's Terms of UseCLIENTS
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CHRISTOPH URBAN
MARKETING DIRECTOR GSA AT DEEZER DCMN with their industry experience and data-driven approach to media has been the perfect marketing partner for a digital brand like ours. They are a partner that is not shy to share their honest opinion if your gut feeling is off. And while most agencies will tell you they can shift gears as fast & flexibly as you need, DCMN is one thatactually can.
HÉLÈNE QUERIAULT
CMO AT LALALAB
DCMN has been helping us expand our brand on the German market by planning and executing successful TV and OOH campaigns using their data-driven approach. It's a great opportunity to work with local experts – in French! The team is dedicated and responsive. We felt confident investing in foreign offline media and would recommend them to any digital born advertiser.JONATHAN FEINMESSER
CFO AT SPORTPURSUIT
DCMN was the perfect partner for SportPursuit as we pushed into the German market and ran our first major campaign outside of the UK. Their international expertise and data-led approach meant we felt in safe hands as we tested TV in Germany for the first time.MANAN SHAH
DIRECTOR OF MARKETING AT TRUECALLER When DCMN pitched for our project, it honestly felt like a breath of fresh air to us at Truecaller. Given their high ethical standards and innovative and in-depth analytics capabilities, which was at the core of everything they did for our campaign, we were extremely happy with the work they did for us, which got us the best solutions for ourcampaign. Next
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EAT, TEACH, ZOOM, REPEAT: THE TOP STARTUPS HELPING PARENTS IN CORONA The corona crisis has been intense for everybody – but for parents, it’s definitely taken on an extra dimension. With children of all ages out of school and staying at-home, parents have had to juggle their jobs together with 24/7 parenting. Not an easy feat! According to this Education Week report, 55 million students inMedia
VACCINES & VIDEO-DATING: HOW BRANDS ARE HELPING IN 2021 DURINGCOVID-19
Back in March 2020, brands across the world were forced into making big changes. For some, it was major strategic pivots to keep them afloat – as was the case for many bricks-and-mortar fitness establishments, for example. For others with more stable business models, it was acts of kindness for tough times that solidified theirCreation
CARRY ON FILMING: LIVE SHOOTS IN TIMES OF CORONA The world of creation and production is one that thrives on in-person interactions. And that’s why there were some big changes in the air when COVID-19 arrived one year ago. Without the potential for live shoots, how did production teams find workarounds? And how are shoots now made safer and adherent to COVID-19 regulations? Right* 1
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