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DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
2020 B2B BUYER BEHAVIOR STUDY: PURCHASE PLANS STILL Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated they had been forced to put off purchases due to budget freezes. But an even more interesting takeaway 2021 STATE OF ABM: BLENDING TRADITIONAL DEMAND GEN WITH While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side 6 BEST PRACTICES FOR FOLLOWING UP ON WEBINAR ATTENDEES Here are six best practice recommendations: 1. Include all no-shows in follow up activity. Even with day-before and day-of reminder emails, some registrants will miss the webinar. It’s not a lack of interest or motivation. Hectic schedules — especially for senior executives—
THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content.DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
2020 B2B BUYER BEHAVIOR STUDY: PURCHASE PLANS STILL Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated they had been forced to put off purchases due to budget freezes. But an even more interesting takeaway 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side 6 BEST PRACTICES FOR FOLLOWING UP ON WEBINAR ATTENDEES Here are six best practice recommendations: 1. Include all no-shows in follow up activity. Even with day-before and day-of reminder emails, some registrants will miss the webinar. It’s not a lack of interest or motivation. Hectic schedules — especially for senior executives—
WWW.DEMANDGENREPORT.COM 6 hours ago · 301 Moved Permanently. nginx THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content. SALESFORCE ANNOUNCES NEW FEATURES TO HELP DIGITAL 360 For Digital 360’s Marketing Cloud, Salesforce updated Salesforce CDP with two new features: Interaction Studio and Loyalty Management.Interaction Studio is designed to integrate with Salesforce Einstein to analyze cross channel brand interactions and send product or content recommendations instantly for automated buyer engagement. CONTENTSTACK SECURES $58M IN SERIES B FUNDING 1 day ago · Contentstack, a content management system, recently closed a Series B funding round with $58 million, raising more funds than originally projected and bringing its total funding to $89 million.The round was led by Insight Partners, with existing investors Illuminate Ventures and Gingerbread Capital. RESOURCES - DEMANDGENREPORT.COM Resources. Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? WHAT’S WORKING IN DEMAND GENERATION? HOW THE PIVOT TO It's difficult to find a year that presented more challenges for demand generation marketers than 2020. Organizations had to think on their feet and pivot to embrace digital mediums in new ways while further researching and understanding the value automation and artificial intelligence can provide. WHY B2B COMPANIES NEED TO FOCUS ON WEBINAR MARKETING With research from ON24 showing that 75% of marketers can extend their marketing outreach through webinar content, webinars still rank as a top engagement channel in B2B. This infographic from SalesIntel highlights important statistics on why marketers should leverage webinars in their marketing strategies and provides some tools and tactics for improving existing webinar content DEMAND GENERATION BENCHMARK STUDY: QUALITY OVER QUANTITY Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers. The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and moving the needle away from leads to revenue focused metrics. The research, conducted by Demand Gen Report, showed the top two priorities for 2021 STATE OF ABM: BLENDING TRADITIONAL DEMAND GEN WITH While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations B2B MARKETING MIX 2021 B2B Marketing Mix 2021. May 5, 2021. New Sagefrog research shows marketers displaying a healthy marketing mix in 2021, with 84% relying on email marketing, 75% leveraging social media, 69% writing blogs, 43% using webinars as part of their marketing strategies. This infographic from Jones.net highlights some of the key takeaways fromthe survey
THE 10 COMMANDMENTS FOR LEAD NURTURING SUCCESS Create personalized emails to improve open rates. Think about how to optimize subject lines to increase email deliverability; all are important factors in lead nurturing. 6. Check and double check. Quality assurance is the most neglected part of lead 3 POINTS TO CONSIDER BEFORE ADOPTING ALGORITHMIC-GUIDED While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is ready.In fact, 51% of sales teams have or plan to deploy algorithmic-guided selling within the next five years.DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
2020 B2B BUYER BEHAVIOR STUDY: PURCHASE PLANS STILL Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated they had been forced to put off purchases due to budget freezes. But an even more interesting takeaway 2021 STATE OF ABM: BLENDING TRADITIONAL DEMAND GEN WITH While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side 6 BEST PRACTICES FOR FOLLOWING UP ON WEBINAR ATTENDEES Here are six best practice recommendations: 1. Include all no-shows in follow up activity. Even with day-before and day-of reminder emails, some registrants will miss the webinar. It’s not a lack of interest or motivation. Hectic schedules — especially for senior executives—
THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content.DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
2020 B2B BUYER BEHAVIOR STUDY: PURCHASE PLANS STILL Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated they had been forced to put off purchases due to budget freezes. But an even more interesting takeaway 2021 STATE OF ABM: BLENDING TRADITIONAL DEMAND GEN WITH While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side 6 BEST PRACTICES FOR FOLLOWING UP ON WEBINAR ATTENDEES Here are six best practice recommendations: 1. Include all no-shows in follow up activity. Even with day-before and day-of reminder emails, some registrants will miss the webinar. It’s not a lack of interest or motivation. Hectic schedules — especially for senior executives—
THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content. SALESFORCE ANNOUNCES NEW FEATURES TO HELP DIGITAL 360 For Digital 360’s Marketing Cloud, Salesforce updated Salesforce CDP with two new features: Interaction Studio and Loyalty Management.Interaction Studio is designed to integrate with Salesforce Einstein to analyze cross channel brand interactions and send product or content recommendations instantly for automated buyer engagement. CONTENTSTACK SECURES $58M IN SERIES B FUNDING 1 day ago · Contentstack, a content management system, recently closed a Series B funding round with $58 million, raising more funds than originally projected and bringing its total funding to $89 million.The round was led by Insight Partners, with existing investors Illuminate Ventures and Gingerbread Capital. RESOURCES - DEMANDGENREPORT.COM Resources. Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? WHAT’S WORKING IN DEMAND GENERATION? HOW THE PIVOT TO It's difficult to find a year that presented more challenges for demand generation marketers than 2020. Organizations had to think on their feet and pivot to embrace digital mediums in new ways while further researching and understanding the value automation and artificial intelligence can provide. WHY B2B COMPANIES NEED TO FOCUS ON WEBINAR MARKETING 1 day ago · With research from ON24 showing that 75% of marketers can extend their marketing outreach through webinar content, webinars still rank as a top engagement channel in B2B. This infographic from SalesIntel highlights important statistics on why marketers should leverage webinars in their marketing strategies and provides some tools and tactics for improving existing webinar content DEMAND GENERATION BENCHMARK STUDY: QUALITY OVER QUANTITY Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers. The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and moving the needle away from leads to revenue focused metrics. The research, conducted by Demand Gen Report, showed the top two priorities for 2021 STATE OF ABM: BLENDING TRADITIONAL DEMAND GEN WITH While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations B2B MARKETING MIX 2021 B2B Marketing Mix 2021. May 5, 2021. New Sagefrog research shows marketers displaying a healthy marketing mix in 2021, with 84% relying on email marketing, 75% leveraging social media, 69% writing blogs, 43% using webinars as part of their marketing strategies. This infographic from Jones.net highlights some of the key takeaways fromthe survey
THE 10 COMMANDMENTS FOR LEAD NURTURING SUCCESS Create personalized emails to improve open rates. Think about how to optimize subject lines to increase email deliverability; all are important factors in lead nurturing. 6. Check and double check. Quality assurance is the most neglected part of lead 3 POINTS TO CONSIDER BEFORE ADOPTING ALGORITHMIC-GUIDED While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is ready.In fact, 51% of sales teams have or plan to deploy algorithmic-guided selling within the next five years.DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
2020 B2B BUYER BEHAVIOR STUDY: PURCHASE PLANS STILL Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated they had been forced to put off purchases due to budget freezes. But an even more interesting takeaway 2021 STATE OF ABM: BLENDING TRADITIONAL DEMAND GEN WITH While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side 6 BEST PRACTICES FOR FOLLOWING UP ON WEBINAR ATTENDEES Here are six best practice recommendations: 1. Include all no-shows in follow up activity. Even with day-before and day-of reminder emails, some registrants will miss the webinar. It’s not a lack of interest or motivation. Hectic schedules — especially for senior executives—
THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content.DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
2020 B2B BUYER BEHAVIOR STUDY: PURCHASE PLANS STILL Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated they had been forced to put off purchases due to budget freezes. But an even more interesting takeaway 2021 STATE OF ABM: BLENDING TRADITIONAL DEMAND GEN WITH While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side 6 BEST PRACTICES FOR FOLLOWING UP ON WEBINAR ATTENDEES Here are six best practice recommendations: 1. Include all no-shows in follow up activity. Even with day-before and day-of reminder emails, some registrants will miss the webinar. It’s not a lack of interest or motivation. Hectic schedules — especially for senior executives—
THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content. CONTENTSTACK SECURES $58M IN SERIES B FUNDING 16 hours ago · Contentstack, a content management system, recently closed a Series B funding round with $58 million, raising more funds than originally projected and bringing its total funding to $89 million.The round was led by Insight Partners, with existing SALESFORCE ANNOUNCES NEW FEATURES TO HELP DIGITAL 360 For Digital 360’s Marketing Cloud, Salesforce updated Salesforce CDP with two new features: Interaction Studio and Loyalty Management.Interaction Studio is designed to integrate with Salesforce Einstein to analyze cross channel brand interactions and send product or content recommendations instantly for automated buyer engagement. RESOURCES - DEMANDGENREPORT.COM Resources. Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? WHY B2B COMPANIES NEED TO FOCUS ON WEBINAR MARKETING 1 day ago · With research from ON24 showing that 75% of marketers can extend their marketing outreach through webinar content, webinars still rank as a top engagement channel in B2B. This infographic from SalesIntel highlights important statistics on why marketers should leverage webinars in their marketing strategies and provides some tools and tactics for improving existing webinar content WHAT’S WORKING IN DEMAND GENERATION? HOW THE PIVOT TO It's difficult to find a year that presented more challenges for demand generation marketers than 2020. Organizations had to think on their feet and pivot to embrace digital mediums in new ways while further researching and understanding the value automation and artificial intelligence can provide. DEMAND GENERATION BENCHMARK STUDY: QUALITY OVER QUANTITY Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers. The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and moving the needle away from leads to revenue focused metrics. The research, conducted by Demand Gen Report, showed the top two priorities for 2021 STATE OF ABM: BLENDING TRADITIONAL DEMAND GEN WITH While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations B2B MARKETING MIX 2021 B2B Marketing Mix 2021. May 5, 2021. New Sagefrog research shows marketers displaying a healthy marketing mix in 2021, with 84% relying on email marketing, 75% leveraging social media, 69% writing blogs, 43% using webinars as part of their marketing strategies. This infographic from Jones.net highlights some of the key takeaways fromthe survey
THE 10 COMMANDMENTS FOR LEAD NURTURING SUCCESS Create personalized emails to improve open rates. Think about how to optimize subject lines to increase email deliverability; all are important factors in lead nurturing. 6. Check and double check. Quality assurance is the most neglected part of lead EMBRACING GOOGLE’S ALGORITHM CHANGES: A QUICK GUIDE FOR Embracing Google’s Algorithm Changes: A Quick Guide For B2B Marketers. April 28, 2021. Written by Kelly Lindenau. Published in Data Management. The popularity of Google is unmatched — it holds a lion’s share of the search engine marketplace at about 92%, rendering other search engines virtually obsolete in the eyes ofinternet users.
DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. SUBSCRIBE TO DEMAND GEN REPORT Subscribe To Demand Gen Report. Sign up today to receive the Demand Gen Report Newsletter and Digital Resource Center —in your inbox. This free subscription provides special access to our reports and custom content as well as archives of past articles. Complete the form below to stay in-tune with what's happening in the Demand Generationspace.
BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
INTERACTIVE CONTENT
A Tale Of Two RevOps Journeys Feature. Published Nov. 2019. VIEW NOW 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side 3 POINTS TO CONSIDER BEFORE ADOPTING ALGORITHMIC-GUIDED While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is ready.In fact, 51% of sales teams have or plan to deploy algorithmic-guided selling within the next five years. THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content.DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. SUBSCRIBE TO DEMAND GEN REPORT Subscribe To Demand Gen Report. Sign up today to receive the Demand Gen Report Newsletter and Digital Resource Center —in your inbox. This free subscription provides special access to our reports and custom content as well as archives of past articles. Complete the form below to stay in-tune with what's happening in the Demand Generationspace.
BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
INTERACTIVE CONTENT
A Tale Of Two RevOps Journeys Feature. Published Nov. 2019. VIEW NOW 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side 3 POINTS TO CONSIDER BEFORE ADOPTING ALGORITHMIC-GUIDED While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is ready.In fact, 51% of sales teams have or plan to deploy algorithmic-guided selling within the next five years. THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content.TOPICS
Topics Demand Gen Report examines the technologies and trends that impact every member of the marketing team. Demand generation, content marketing and marketing analytics are among the 13 topic areas that we cover regularly throughout the year. BUZZWORTHY B2B: THE LATEST NEWS & TRENDS FROM MAY 2021 Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B.We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop. SUBSCRIBE TO DEMAND GEN REPORT Subscribe To Demand Gen Report. Sign up today to receive the Demand Gen Report Newsletter and Digital Resource Center —in your inbox. This free subscription provides special access to our reports and custom content as well as archives of past articles. Complete the form below to stay in-tune with what's happening in the Demand Generationspace.
REPORTS
Modern marketing analytics have been identified as critical for B2B workflows, data quality, lead and account attribution and measurement. However, despite the appeal of marketing analytics, many B2B organizations are still struggling to find reliable data insights both externally and internally.INTERACTIVE CONTENT
A Tale Of Two RevOps Journeys Feature. Published Nov. 2019. VIEW NOW DEMAND GENERATION BENCHMARK STUDY: QUALITY OVER QUANTITY Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers. The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and moving the needle away from leads to revenue focused metrics. The research, conducted by Demand Gen Report, showed the top two priorities for THE 10 COMMANDMENTS FOR LEAD NURTURING SUCCESS Create personalized emails to improve open rates. Think about how to optimize subject lines to increase email deliverability; all are important factors in lead nurturing. 6. Check and double check. Quality assurance is the most neglected part of lead THE 2019 B2B BUYERS SURVEY REPORT Research Shows Buying Committees Engaging And Rewarding Agility And Relevance Of Potential Solution Providers. Over the course of eight years, Demand Gen Report’s annual B2B Buyers Survey has spotlighted the ever-changing needs and expectations of the different stakeholders in complex purchasing decisions. KILLER CONTENT AWARDS 2020 Demand Gen Report (DGR), a division of G3 Communications, is a targeted online publication that spotlights the strategies and solutions that help B2B companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing tools and technologies that enable companies to better measure and manage B2B CONTENT PREFERENCES SURVEY: BUYERS WANT SHORT, VISUAL The shift in content sharing is an even greater example of the buyer’s preference for clean content that is quick and easy to digest.Of the 11 content types listed in the survey, B2B buyers are most likely to share blog posts, with 40% identifying that they share them frequently. Coming right behind blog posts are infographics (39%)and
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#B2BMX TAKES ABM TO THE NEXT LEVEL WITH RENEWED FOCUS ON ACCOUNT TARGETING & ENGAGEMENT MARKETING MEASUREMENT & ATTRIBUTION SURVEY REPORT: B2B ORGANIZATIONS DOUBLE DOWN ON TRIED-AND-TRUE METHODS WITH A FOCUS ON TRACKING DIGITALENGAGEMENT
June 2, 2021 • Kelly Lindenau #B2BMX TAKES ABM TO THE NEXT LEVEL WITH RENEWED FOCUS ON ACCOUNT TARGETING & ENGAGEMENT June 2, 2021 • Michael Rodriguez WHAT’S WORKING IN DIGITAL EXPERIENCES: MARKETERS TURN TO CUSTOMIZED “LIVE” EXPERIENCES, CHAT, PODCASTS & OTHER CREATIVE APPROACHES TOENGAGE BUYERS
May 26, 2021 • Michael RodriguezDEMANDING VIEWS
USING YOUR PODCAST TO ALIGN SALES & MARKETINGJune 4, 2021
ARE YOU GENERATING ENOUGH MQMS?June 1, 2021
DOWNSTREAM INTENT DATA IS THE MISSING PIECE OF YOUR BUYER INTENTPUZZLE
May 21, 2021
THE 8 ELEMENTS OF A SUCCESSFUL INSIDE SALES TEAMMay 14, 2021
THE SHIFTING SANDS OF SELLING TECHMay 7, 2021
THE CORNERSTONE FOR MARKETING TEAMS IN 2021: AGILITYApril 30, 2021
A PERSONAL LOOK INTO WHY SEAMLESS DIGITAL EXPERIENCES MATTERApril 23, 2021
HOW MARKETING CAN ENCOURAGE EARLY ADOPTERSApril 16, 2021
4 ACTIONS CSOS MUST TAKE FOR KEY ACCOUNT SUCCESSApril 9, 2021
CASE IN POINT
NVIDIA ACHIEVES 89% ACCOUNT MATCH RATE WITH PEOPLE-BASED APPROACHMarch 31, 2021
ARCOS TURNS WEB TRAFFIC INTO PIPELINE WITH INTENT DATASeptember 4, 2020
AIRCALL IMPROVES CONVERSIONS & CADENCE MANAGEMENT WITH SALESENGAGEMENT PLAT…
July 24, 2020
6SENSE ACHIEVES SALES GOALS WITH CUSTOMER-CENTRIC ONBOARDING VIDEOSJune 1, 2020
CLOUDERA LEVERAGES INTENT DATA TO ACHIEVE 50% TARGET-INDUSTRYENGAGEMENT
May 4, 2020
TELEVERDE BOOSTS PRODUCTIVITY & REDUCES COLD CALLING WITH LEADMANAGEMENT SO…
March 16, 2020
APPNETA SEES 150% INCREASE IN PIPELINE WITH INTENT-DRIVEN STRATEGYDecember 18, 2019
THE SALT GROUP DOUBLES PRODUCTIVITY WITH AGILE SALES ENABLEMENTNovember 26, 2019
RINGCENTRAL DRIVES CONVERSIONS WITH MORE PRECISE DATASeptember 19, 2019
DEMAND GEN REPORT TV CXO CONVERSATIONS: JON MILLER SPOTLIGHTS THE RISE OF ABX, STATE OFMARKETING AUT…
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CXO CONVERSATIONS: THE MX GROUP COO THE IMPORTANCE OF EXPERT…*
CXO CONVERSATIONS: BIZZABO CMO DISCUSSES THE EVOLUTION OF EV…*
CXO CONVERSATIONS: ROLLWORKS CMO ON HOW TO BRIDGE THE GAP BE…INFOGRAPHICS
HOW DOES BAD DATA AFFECT BUSINESSJune 1, 2021
MARKETING AUTOMATIONS IN HYBRID & ONLINE EVENTS: 6 STEPS FOR MOREEFFICIENT …
May 24, 2021
A SMALL BUSINESS GUIDE TO STARTING A PODCASTMay 17, 2021
HOW TO SELL TO C-SUITE EXECUTIVES?May 12, 2021
B2B MARKETING MIX 2021May 5, 2021
10 VIDEO MARKETING TRENDS THAT YOU NEED TO KNOW IN 2021April 27, 2021
BOOST YOUR BRAND THROUGH SOCIAL MEDIA ENGAGEMENTApril 21, 2021
5 REASONS WHY ACCOUNT-BASED EXPERIENCE (ABX) MATTERSApril 12, 2021
OUR BEST RECIPE: PREPARE FOR THIRD-PARTY COOKIE CHANGES WITH DIGITALMARKETING T…
April 5, 2021
FINANCIAL NEWS
QUALIFIED SECURES $51M IN SERIES B FUNDINGMay 27, 2021
ACTIVECAMPAIGN RAISES $240 M TO ENHANCE CXA PLATFORMApril 22, 2021
ALYCE RAISES $30M IN SERIES B FUNDINGApril 8, 2021
GRATA RAISES $9.5M IN SEED FUNDING TO ENHANCE SEARCH ENGINE & CANISMAJOR OF…
April 6, 2021
6SENSE RAISES $125M IN SERIES D FUNDINGMarch 30, 2021
ACT-ON SECURES $20M IN GROWTH FINANCE FUNDINGMarch 18, 2021
DOOLY SECURES $20.3M IN SEED & SERIES A FUNDINGMarch 5, 2021
CLARI RAISES $150M IN SERIES E INVESTMENT FUNDINGMarch 4, 2021
LOB RAISES $50M IN SERIES C FUNDINGMarch 1, 2021
NEWS BRIEFS
SALESLOFT ANNOUNCES 6SENSE INTEGRATIONMay 27, 2021
SITECORE FINALIZES ACQUISITION OF MAP PROVIDER MOOSENDMay 27, 2021
LINKEDIN RELEASES NEW FEATURES TO BOOST ORGANIC CONTENT & PROMOTEEVENTS
May 26, 2021
DEMAND SCIENCE COMPLETES ACQUISITION OF TRUSTEDOUTMay 25, 2021
CHORUS.AI INTRODUCES MOMENTUM TO ENHANCE PIPELINE ANALYTICSMay 25, 2021
DRIFT INTRODUCES NEW SOLUTIONS FOR SALES ENABLEMENTMay 25, 2021
CEROS WELCOMES NEW CMO & VP OF BUSINESS DEVELOPMENT, PARTNERSHIPSMay 25, 2021
FROM THE BLOG
BUZZWORTHY B2B: THE LATEST NEWS & TRENDS FROM MAY 2021June 2, 2021
BUZZWORTHY B2B: THE LATEST NEWS & TRENDS FROM APRIL 2021May 5, 2021
#COSERIES21 PREVIEW: B2B MARKETERS ADOPT NEW PRIORITIES FOR GLOBALDIGITAL MARKE…
April 28, 2021
SOLUTION SPOTLIGHT
CRAFTOM AIMS TO IMPROVE DIRECT MAIL STRATEGIES WITH GIFT SOURCING &SENDING …
June 1, 2021
SURVEYMONKEY BRAND TRACKER MEASURES IN MARKET BRAND PERFORMANCE FORBRAND DEVELO…
May 24, 2021
SETSAIL LEVERAGES AI TO EMPOWER SALES & INCREASE TEAM PRODUCTIVITYMay 17, 2021
UPCOMING EVENTS
D.R.E.A.M. ON-DEMAND DISCUSSION SERIES RAINFOCUS INSIGHT 2021FOLLOW US
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MARKETING MEASUREMENT & ATTRIBUTION SURVEY REP… WHAT’S WORKING IN DIGITAL EXPERIENCES: MARKETERS T… 2021 STATE OF VIRTUAL EVENTS: VIRTUAL EVENTS EVOLV…FEATURED WEBINARS
LEAD SCORING SIMPLIFIED: USING DATA & AI TO FOCUS ON… ACHIEVING PERSONALIZED ABM AT SCALE–YES, IT’S DOABLE! WHAT PARTNERS REALLY WANT – WHY 1/3 OF VENDOR PROGRAMS…JOB BOARD
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