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TIMELINE | DUFFY
duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reservedWORK | DUFFY
duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reserved DUFFY. DESIGN EXPERIENCE duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reservedIN HOUSE | DUFFY
In-House Brand Excellence. Joe Duffy has over thirty years of experience in establishing brands. He believes in the power of good design and simplifying the creative process to achieve it.CONTACT | DUFFY
Sign up for our periodic email series. You’ll receive perspectives from the people within Duffy, curated content from around the web and a look into what drives ourIDEAS BY DUFFY
Thoughts on What Makes a “Best Place to Work” When people like where they work, life is goodfor them and for their employers. According to Tony Schwartz in the Harvard Business Review, “Great employers must shift the focus from trying to get more out of people,to
THYMES | DUFFY
THYMES. Thymes was at a point of diminishing returns in terms of growth. They were looking for inspired reinvention. The design created packaging as gift wrap to imbue a sense of handpicked product, specially crafted for every occasion. The redesign of 12 collections and 250 packages caught new eyes and opened new doors of distribution.IDENTITY.
KIDS II | DUFFY
Kids II, a challenger in every sense of the word, knew their commitment to better design would cut through this market chaos and ultimately win the day. Their challenge, to make sure their heartfelt commitment to design meaningfully engaged Mom’s heart while satisfying her need toMCPHERSON GUITARS
For those who know McPherson guitars, they know there’s no other guitar that compares. Located at the intersection of River Road and Roberts, just south of the Kwik Trip in Sparta, Wisconsin, the finest acoustic wood guitars in the world are being made. HOME | DUFFYWORKABOUTIDEASCONTACTIN-HOUSEEMBROIDERY LIBRARY Our Approach. There are three basic principles that define our approach. We work organically finding insights, illuminating ideas and considering how design is expressed to deliver powerful solutions.TIMELINE | DUFFY
duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reservedWORK | DUFFY
duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reserved DUFFY. DESIGN EXPERIENCE duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reservedIN HOUSE | DUFFY
In-House Brand Excellence. Joe Duffy has over thirty years of experience in establishing brands. He believes in the power of good design and simplifying the creative process to achieve it.CONTACT | DUFFY
Sign up for our periodic email series. You’ll receive perspectives from the people within Duffy, curated content from around the web and a look into what drives ourIDEAS BY DUFFY
Thoughts on What Makes a “Best Place to Work” When people like where they work, life is goodfor them and for their employers. According to Tony Schwartz in the Harvard Business Review, “Great employers must shift the focus from trying to get more out of people,to
THYMES | DUFFY
THYMES. Thymes was at a point of diminishing returns in terms of growth. They were looking for inspired reinvention. The design created packaging as gift wrap to imbue a sense of handpicked product, specially crafted for every occasion. The redesign of 12 collections and 250 packages caught new eyes and opened new doors of distribution.IDENTITY.
KIDS II | DUFFY
Kids II, a challenger in every sense of the word, knew their commitment to better design would cut through this market chaos and ultimately win the day. Their challenge, to make sure their heartfelt commitment to design meaningfully engaged Mom’s heart while satisfying her need toMCPHERSON GUITARS
For those who know McPherson guitars, they know there’s no other guitar that compares. Located at the intersection of River Road and Roberts, just south of the Kwik Trip in Sparta, Wisconsin, the finest acoustic wood guitars in the world are being made. DUFFY. DESIGN EXPERIENCE duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reservedTHYMES | DUFFY
THYMES. Thymes was at a point of diminishing returns in terms of growth. They were looking for inspired reinvention. The design created packaging as gift wrap to imbue a sense of handpicked product, specially crafted for every occasion. The redesign of 12 collections and 250 packages caught new eyes and opened new doors of distribution.IDENTITY.
SMARTWOOL | DUFFY
SMARTWOOL. Take a great product name and build an identity that leaves an impression. More than a logo, Smartwool needed a brand language that could communicate a lot—with few resources and in a highly cluttered market. The new identity speaks to the product’s high-quality merino wool fabrication and the company’s down-to-earthcharacter.
HERRADURA | DUFFY
HERRADURA. A design evolution brings Mexico’s most prized tequila to a new, prestigious market where it becomes highly revered. The new look confirms the expected superiority of the tequila, showcasing its classic horseshoe icon and a tailor-made Casa Herradura crest on aTHR3 JACK | DUFFY
Our friends from Thr3 Jack (Three Jack is a golf term meaning, to three putt) have created a unique experience where patrons can “whack a ball”— they have six simulators featuring over 70 world-famous courses — sip on crafted cocktails and enjoy incredibly delicious food. The family of “wannabe golfers” (as they’vedubbed
GOOD CHEMISTRY
The opening of Good Chemistry’s retail store was the perfect forum for curating a knowledge-based experience. Creating spaces and places for the consumer to gather information as well as helping them navigate and identify the right strain of cannabis for their need accomplished two things; 1) It educated consumers and opened their eyes to “remedies and therapies” they were unaware of andHOTBOX ERP | DUFFY
Hotbox ERP is an Enterprise Resource Planning software company. Their software system was created to manage the unique operating requirements and dynamics that come with growing a profitable cannabis business. A category that is more high touch than high tech, it was important to our client that we convey their empathy for understandingthe
MCPHERSON GUITARS
For those who know McPherson guitars, they know there’s no other guitar that compares. Located at the intersection of River Road and Roberts, just south of the Kwik Trip in Sparta, Wisconsin, the finest acoustic wood guitars in the world are being made. THE ISLANDS OF THE BAHAMAS The Islands of The Bahamas wanted to rebrand and present their country to the world as the preferred sun and sand vacation destination. A branding system was created that would be used by the country, many individual islands, and numerous private and public sector entities.DIET COKE | DUFFY
DIET COKE. After practically birthing the diet category, The Coca-Cola Company found its Diet Coke brand had become generic. Competitive diet colas were eroding its market share, making it less special over time. The brand needed to change but had to limit franchise risk. The new, proprietary look expanded across primary and secondary packaging HOME | DUFFYWORKABOUTIDEASCONTACTIN-HOUSEEMBROIDERY LIBRARY Our Approach. There are three basic principles that define our approach. We work organically finding insights, illuminating ideas and considering how design is expressed to deliver powerful solutions.ABOUT | DUFFY
Joe Duffy. Founder & Chairman. Joe is one of the world’s most respected and sought after thought leaders on branding and design. His work is regularly featured in leading marketing and design publications and is exhibited around the world. Joe founded Duffy with a vision to build a new kind of branding and creative company—partnering withTIMELINE | DUFFY
duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reservedWORK | DUFFY
duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reserved DUFFY. DESIGN EXPERIENCE duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reservedIN HOUSE | DUFFY
In-House Brand Excellence. Joe Duffy has over thirty years of experience in establishing brands. He believes in the power of good design and simplifying the creative process to achieve it.THYMES | DUFFY
THYMES. Thymes was at a point of diminishing returns in terms of growth. They were looking for inspired reinvention. The design created packaging as gift wrap to imbue a sense of handpicked product, specially crafted for every occasion. The redesign of 12 collections and 250 packages caught new eyes and opened new doors of distribution.IDENTITY.
IDEAS BY DUFFY
Thoughts on What Makes a “Best Place to Work” When people like where they work, life is goodfor them and for their employers. According to Tony Schwartz in the Harvard Business Review, “Great employers must shift the focus from trying to get more out of people,to
KIDS II | DUFFY
Kids II, a challenger in every sense of the word, knew their commitment to better design would cut through this market chaos and ultimately win the day. Their challenge, to make sure their heartfelt commitment to design meaningfully engaged Mom’s heart while satisfying her need toMCPHERSON GUITARS
For those who know McPherson guitars, they know there’s no other guitar that compares. Located at the intersection of River Road and Roberts, just south of the Kwik Trip in Sparta, Wisconsin, the finest acoustic wood guitars in the world are being made. HOME | DUFFYWORKABOUTIDEASCONTACTIN-HOUSEEMBROIDERY LIBRARY Our Approach. There are three basic principles that define our approach. We work organically finding insights, illuminating ideas and considering how design is expressed to deliver powerful solutions.ABOUT | DUFFY
Joe Duffy. Founder & Chairman. Joe is one of the world’s most respected and sought after thought leaders on branding and design. His work is regularly featured in leading marketing and design publications and is exhibited around the world. Joe founded Duffy with a vision to build a new kind of branding and creative company—partnering withTIMELINE | DUFFY
duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reservedWORK | DUFFY
duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reserved DUFFY. DESIGN EXPERIENCE duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reservedIN HOUSE | DUFFY
In-House Brand Excellence. Joe Duffy has over thirty years of experience in establishing brands. He believes in the power of good design and simplifying the creative process to achieve it.THYMES | DUFFY
THYMES. Thymes was at a point of diminishing returns in terms of growth. They were looking for inspired reinvention. The design created packaging as gift wrap to imbue a sense of handpicked product, specially crafted for every occasion. The redesign of 12 collections and 250 packages caught new eyes and opened new doors of distribution.IDENTITY.
IDEAS BY DUFFY
Thoughts on What Makes a “Best Place to Work” When people like where they work, life is goodfor them and for their employers. According to Tony Schwartz in the Harvard Business Review, “Great employers must shift the focus from trying to get more out of people,to
KIDS II | DUFFY
Kids II, a challenger in every sense of the word, knew their commitment to better design would cut through this market chaos and ultimately win the day. Their challenge, to make sure their heartfelt commitment to design meaningfully engaged Mom’s heart while satisfying her need toMCPHERSON GUITARS
For those who know McPherson guitars, they know there’s no other guitar that compares. Located at the intersection of River Road and Roberts, just south of the Kwik Trip in Sparta, Wisconsin, the finest acoustic wood guitars in the world are being made. DUFFY. DESIGN EXPERIENCE duffy® and duffy & partners® are trademarks of duffy & partners. 2021 duffy & partners. all rights reservedTHYMES | DUFFY
THYMES. Thymes was at a point of diminishing returns in terms of growth. They were looking for inspired reinvention. The design created packaging as gift wrap to imbue a sense of handpicked product, specially crafted for every occasion. The redesign of 12 collections and 250 packages caught new eyes and opened new doors of distribution.IDENTITY.
CONTACT | DUFFY
Sign up for our periodic email series. You’ll receive perspectives from the people within Duffy, curated content from around the web and a look into what drives ourSMARTWOOL | DUFFY
SMARTWOOL. Take a great product name and build an identity that leaves an impression. More than a logo, Smartwool needed a brand language that could communicate a lot—with few resources and in a highly cluttered market. The new identity speaks to the product’s high-quality merino wool fabrication and the company’s down-to-earthcharacter.
HERRADURA | DUFFY
HERRADURA. A design evolution brings Mexico’s most prized tequila to a new, prestigious market where it becomes highly revered. The new look confirms the expected superiority of the tequila, showcasing its classic horseshoe icon and a tailor-made Casa Herradura crest on aTHR3 JACK | DUFFY
Our friends from Thr3 Jack (Three Jack is a golf term meaning, to three putt) have created a unique experience where patrons can “whack a ball”— they have six simulators featuring over 70 world-famous courses — sip on crafted cocktails and enjoy incredibly delicious food. The family of “wannabe golfers” (as they’vedubbed
HOTBOX ERP | DUFFY
Hotbox ERP is an Enterprise Resource Planning software company. Their software system was created to manage the unique operating requirements and dynamics that come with growing a profitable cannabis business. A category that is more high touch than high tech, it was important to our client that we convey their empathy for understandingthe
THE ISLANDS OF THE BAHAMAS The Islands of The Bahamas wanted to rebrand and present their country to the world as the preferred sun and sand vacation destination. A branding system was created that would be used by the country, many individual islands, and numerous private and public sector entities.DIET COKE | DUFFY
DIET COKE. After practically birthing the diet category, The Coca-Cola Company found its Diet Coke brand had become generic. Competitive diet colas were eroding its market share, making it less special over time. The brand needed to change but had to limit franchise risk. The new, proprietary look expanded across primary and secondary packaging PRAIRIE ORGANIC SPIRITS Prairie Organic Spirits take three years to make. Their competitors make their spirits in three hours. The commitment to sustainability is a central ingredient in these smooth and wonderful tasting spirits. It takes the true grit of the soil and the perseverance of the farmer to grow the corn. It takes the craftsmanship of the distiller to WORK ABOUT IDEAS CONTACT DESIGNTOENRICH EVERYDAY LIFE View TimelineThe Duffy TimelineView Timeline View Case StudyMcDonaldsView Case Study Case StudyHotbox ERPView Case Study View Case StudySolTec HealthView Case Study Art=DesignJoe Duffy Rebrands DeLaSalleCheck It Out View Case StudyBrenne WhiskeyView Case StudyOUR APPROACH
There are three basic principles that define our approach. We work organically finding insights, illuminating ideas and considering how design is expressed to deliver powerful solutions.IMAGINE
* Brand Strategy
* Digital Strategy
DESIGN
* Brand Identity
* Packaging
* Environmental
* Web & Mobile
ACTIVATE
* Print Production
* Digital Production* Development
In addition to our traditional brand offerings, we partner with in-house design teams, agencies and entrepreneurs as creativeconsultants.
LEARN MORE
About Us
MINNEAPOLIS
323 N Washington Ave, Suite 200 Minneapolis, MN 55401612.548.2333
inquiry@duffy.com
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DUFFY® AND DUFFY & PARTNERS® ARE TRADEMARKS OF DUFFY & PARTNERS. 2021 DUFFY & PARTNERS. ALL RIGHTS RESERVEDDetails
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