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B2B EVENT & EXPERIENTIAL MARKETING AGENCY Event marketing is an exciting way to have your key audiences gather around your brand. In the past, events were used for gathering leads or closing business but with the latest advancements in data-driven marketing, your B2B event can do so much more. Whether it’s a trade show, an industry summit or even a sales incentive program, at ENERGY & UTILITIES MARKETING AGENCY There is a big shift happening in the way energy and utility companies market themselves. These companies spend about 8 percent of their revenue on marketing services—no different from the average B2B company—but they are faced with new challenges. Most notably, energy and utilities companies in the oil and gas, solar, renewable, green energy and other fields are finding their old practice SECRET AGENCY COST FORMULA (FOR B2B MARKETING AGENCY) The model I feel is best, and the one we use is a benchmark rate model.We have two firms that annually survey more than 200 agencies across the United States, providing us data on what the top 100-120 typical marketing campaigns, and branding and strategy projects cost based on region, size of the agency and a few other data points. Our process involves budgeting a project based on the client TOP 8 INDUSTRIAL MANUFACTURING BLOGS HOW MILLENNIALS ARE CHANGING B2B BUYING HABITS Millennials – people born between 1981 and 1997 – account for more than a quarter of the global workforce. This makes them the most prevalent generation of workers, surpassing baby boomers in 2014 and generation Xers in 2015. Millennials grew up using the internet. Their comfort with technology and facility with digital media have a How Millennials are Changing B2B Buying Habits THE IMPACT OF MOBILE ON SOCIAL MEDIA The Impact Of Mobile On Social Media. When I entered the marketing workforce in 2006, social media sites were barely on the scene and they were almost exclusively for personal use. Even professional sites like LinkedIn were aimed at individual use in the business sphere. Things have certainly changed in the ensuing decade, and socialnetworking
HOW TO USE CHANNEL MARKETING TO PROMOTE YOUR NEXT EVENT Event Marketing is one of the most impactful and wide-reaching lead generation tools.Marketing events offer a simple way to meet your target audience face-to-face, introduce new branding or display product demos — but turnout is key. Avoid a shortfall in attendees by promoting your next event with channel marketing. THE INTERNET OF THINGS COMMANDS ATTENTION IN AGRIBUSINESS The Internet of Things Commands Attention in Agribusiness. November 15, 2017. We are on the cusp of revolutionary technological change. The inherent value of the Internet of Things is in connecting devices to the cloud, which is no different whether you are on a farm, in a factory or any of a billion other places. B2B BRANDING SERVICES AGENCY When partnering with Elevation Marketing, you can expect us to dig deep into your organizational culture, the markets you serve, the views both buyers and employees have about your offerings, and more in order to uncover your true, strong and unique brand. Request a B2B Branding Proposal. Contact Elevation today. You’ll love the results. B2B TECHNOLOGY MARKETING AGENCY B2B technology marketing agencies must create content appropriate for both to promote buy-in from all stakeholders. Targeted, clearly written, understandable and incisive content is a key part of the technology marketing mix. As a leading B2B technology marketing agency, we use our proven, research-driven approach to help clientsdevelop
B2B EVENT & EXPERIENTIAL MARKETING AGENCY Event marketing is an exciting way to have your key audiences gather around your brand. In the past, events were used for gathering leads or closing business but with the latest advancements in data-driven marketing, your B2B event can do so much more. Whether it’s a trade show, an industry summit or even a sales incentive program, at ENERGY & UTILITIES MARKETING AGENCY There is a big shift happening in the way energy and utility companies market themselves. These companies spend about 8 percent of their revenue on marketing services—no different from the average B2B company—but they are faced with new challenges. Most notably, energy and utilities companies in the oil and gas, solar, renewable, green energy and other fields are finding their old practice SECRET AGENCY COST FORMULA (FOR B2B MARKETING AGENCY) The model I feel is best, and the one we use is a benchmark rate model.We have two firms that annually survey more than 200 agencies across the United States, providing us data on what the top 100-120 typical marketing campaigns, and branding and strategy projects cost based on region, size of the agency and a few other data points. Our process involves budgeting a project based on the client TOP 8 INDUSTRIAL MANUFACTURING BLOGS HOW MILLENNIALS ARE CHANGING B2B BUYING HABITS Millennials – people born between 1981 and 1997 – account for more than a quarter of the global workforce. This makes them the most prevalent generation of workers, surpassing baby boomers in 2014 and generation Xers in 2015. Millennials grew up using the internet. Their comfort with technology and facility with digital media have a How Millennials are Changing B2B Buying Habits THE IMPACT OF MOBILE ON SOCIAL MEDIA The Impact Of Mobile On Social Media. When I entered the marketing workforce in 2006, social media sites were barely on the scene and they were almost exclusively for personal use. Even professional sites like LinkedIn were aimed at individual use in the business sphere. Things have certainly changed in the ensuing decade, and socialnetworking
HOW TO USE CHANNEL MARKETING TO PROMOTE YOUR NEXT EVENT Event Marketing is one of the most impactful and wide-reaching lead generation tools.Marketing events offer a simple way to meet your target audience face-to-face, introduce new branding or display product demos — but turnout is key. Avoid a shortfall in attendees by promoting your next event with channel marketing. THE INTERNET OF THINGS COMMANDS ATTENTION IN AGRIBUSINESS The Internet of Things Commands Attention in Agribusiness. November 15, 2017. We are on the cusp of revolutionary technological change. The inherent value of the Internet of Things is in connecting devices to the cloud, which is no different whether you are on a farm, in a factory or any of a billion other places. B2B MARKETING AGENCY Elevation is a national, full service, B2B marketing agency. Our clients receive data-driven, strategic solutions that drive business growth. B2B Branding, Strategy, Content, Channel, Digital & ABOUT US | ELEVATION MARKETING Elevation Marketing is a top-tier B2B agency thanks to Creative Director Darren Jones. Darren’s background involves more than 20 years in computer graphics, animation, illustration, production and concept art experience. He represents an exceptionally unique mix of artistic intuition, technical ingenuity and creative intelligence. POWERFUL MARKETING TACTICS FOR B2B CHEMICAL COMPANIES As the novel coronavirus pandemic pushed the world economy into a recession in 2020, the chemical industry was expected to face an astronomical 18.5% decline in revenue. Though revenues are slowly healing and trade associations estimate that companies will actually see a 12.3% increase in production in 2021, it’s clear that the industry is changing. Powerful Marketing Tactics for B2B B2B TECHNOLOGY MARKETING AGENCY B2B technology marketing agencies must create content appropriate for both to promote buy-in from all stakeholders. Targeted, clearly written, understandable and incisive content is a key part of the technology marketing mix. As a leading B2B technology marketing agency, we use our proven, research-driven approach to help clientsdevelop
B2B BRAND STRATEGY SERVICES| ELEVATION MARKETING Our strategic approach to your brand helps you define what you stand for, uncover your brand personality, establish the promise you make, and determine the image your business wants to portray to the public. We bring your brand’s identity to life to solidify value and market placement. The results help you influence prospects, brand loyalty FOOD & BEVERAGE MARKETING AGENCY| ELEVATION B2B Food and beverage companies face much greater business pressures today than they did just five years ago. It’s a blitz of rising commodity costs, retailer price pressure, distributor consolidation, farm-to-table and other direct distribution models, and the entry of online retailers such as Amazon into the space. ENERGY & UTILITIES MARKETING AGENCY There is a big shift happening in the way energy and utility companies market themselves. These companies spend about 8 percent of their revenue on marketing services—no different from the average B2B company—but they are faced with new challenges. Most notably, energy and utilities companies in the oil and gas, solar, renewable, green energy and other fields are finding their old practice GREATER COMMERCIAL LENDING Greater Commercial Lending CASE STUDY Elevation Marketing sets Greater Commercial Lending (GCL) up for a successful brand refresh withcomprehensive
HOW MILLENNIALS ARE CHANGING B2B BUYING HABITS Millennials – people born between 1981 and 1997 – account for more than a quarter of the global workforce. This makes them the most prevalent generation of workers, surpassing baby boomers in 2014 and generation Xers in 2015. Millennials grew up using the internet. Their comfort with technology and facility with digital media have a How Millennials are Changing B2B Buying Habits MARKET RESEARCH B2B CASE STUDY: GCL Multi-phased, research-intensive approach reveals how a leading lender can renew brand positioning and differentiate in its target markets. B2B BRANDING SERVICES AGENCY When partnering with Elevation Marketing, you can expect us to dig deep into your organizational culture, the markets you serve, the views both buyers and employees have about your offerings, and more in order to uncover your true, strong and unique brand. Request a B2B Branding Proposal. Contact Elevation today. You’ll love the results. B2B TECHNOLOGY MARKETING AGENCY B2B technology marketing agencies must create content appropriate for both to promote buy-in from all stakeholders. Targeted, clearly written, understandable and incisive content is a key part of the technology marketing mix. As a leading B2B technology marketing agency, we use our proven, research-driven approach to help clientsdevelop
B2B EVENT & EXPERIENTIAL MARKETING AGENCY Event marketing is an exciting way to have your key audiences gather around your brand. In the past, events were used for gathering leads or closing business but with the latest advancements in data-driven marketing, your B2B event can do so much more. Whether it’s a trade show, an industry summit or even a sales incentive program, at ENERGY & UTILITIES MARKETING AGENCY There is a big shift happening in the way energy and utility companies market themselves. These companies spend about 8 percent of their revenue on marketing services—no different from the average B2B company—but they are faced with new challenges. Most notably, energy and utilities companies in the oil and gas, solar, renewable, green energy and other fields are finding their old practice SECRET AGENCY COST FORMULA (FOR B2B MARKETING AGENCY) The model I feel is best, and the one we use is a benchmark rate model.We have two firms that annually survey more than 200 agencies across the United States, providing us data on what the top 100-120 typical marketing campaigns, and branding and strategy projects cost based on region, size of the agency and a few other data points. Our process involves budgeting a project based on the client TOP 8 INDUSTRIAL MANUFACTURING BLOGS HOW MILLENNIALS ARE CHANGING B2B BUYING HABITS Millennials – people born between 1981 and 1997 – account for more than a quarter of the global workforce. This makes them the most prevalent generation of workers, surpassing baby boomers in 2014 and generation Xers in 2015. Millennials grew up using the internet. Their comfort with technology and facility with digital media have a How Millennials are Changing B2B Buying Habits THE IMPACT OF MOBILE ON SOCIAL MEDIA The Impact Of Mobile On Social Media. When I entered the marketing workforce in 2006, social media sites were barely on the scene and they were almost exclusively for personal use. Even professional sites like LinkedIn were aimed at individual use in the business sphere. Things have certainly changed in the ensuing decade, and socialnetworking
HOW TO USE CHANNEL MARKETING TO PROMOTE YOUR NEXT EVENT Event Marketing is one of the most impactful and wide-reaching lead generation tools.Marketing events offer a simple way to meet your target audience face-to-face, introduce new branding or display product demos — but turnout is key. Avoid a shortfall in attendees by promoting your next event with channel marketing. THE INTERNET OF THINGS COMMANDS ATTENTION IN AGRIBUSINESS The Internet of Things Commands Attention in Agribusiness. November 15, 2017. We are on the cusp of revolutionary technological change. The inherent value of the Internet of Things is in connecting devices to the cloud, which is no different whether you are on a farm, in a factory or any of a billion other places. B2B BRANDING SERVICES AGENCY When partnering with Elevation Marketing, you can expect us to dig deep into your organizational culture, the markets you serve, the views both buyers and employees have about your offerings, and more in order to uncover your true, strong and unique brand. Request a B2B Branding Proposal. Contact Elevation today. You’ll love the results. B2B TECHNOLOGY MARKETING AGENCY B2B technology marketing agencies must create content appropriate for both to promote buy-in from all stakeholders. Targeted, clearly written, understandable and incisive content is a key part of the technology marketing mix. As a leading B2B technology marketing agency, we use our proven, research-driven approach to help clientsdevelop
B2B EVENT & EXPERIENTIAL MARKETING AGENCY Event marketing is an exciting way to have your key audiences gather around your brand. In the past, events were used for gathering leads or closing business but with the latest advancements in data-driven marketing, your B2B event can do so much more. Whether it’s a trade show, an industry summit or even a sales incentive program, at ENERGY & UTILITIES MARKETING AGENCY There is a big shift happening in the way energy and utility companies market themselves. These companies spend about 8 percent of their revenue on marketing services—no different from the average B2B company—but they are faced with new challenges. Most notably, energy and utilities companies in the oil and gas, solar, renewable, green energy and other fields are finding their old practice SECRET AGENCY COST FORMULA (FOR B2B MARKETING AGENCY) The model I feel is best, and the one we use is a benchmark rate model.We have two firms that annually survey more than 200 agencies across the United States, providing us data on what the top 100-120 typical marketing campaigns, and branding and strategy projects cost based on region, size of the agency and a few other data points. Our process involves budgeting a project based on the client TOP 8 INDUSTRIAL MANUFACTURING BLOGS HOW MILLENNIALS ARE CHANGING B2B BUYING HABITS Millennials – people born between 1981 and 1997 – account for more than a quarter of the global workforce. This makes them the most prevalent generation of workers, surpassing baby boomers in 2014 and generation Xers in 2015. Millennials grew up using the internet. Their comfort with technology and facility with digital media have a How Millennials are Changing B2B Buying Habits THE IMPACT OF MOBILE ON SOCIAL MEDIA The Impact Of Mobile On Social Media. When I entered the marketing workforce in 2006, social media sites were barely on the scene and they were almost exclusively for personal use. Even professional sites like LinkedIn were aimed at individual use in the business sphere. Things have certainly changed in the ensuing decade, and socialnetworking
HOW TO USE CHANNEL MARKETING TO PROMOTE YOUR NEXT EVENT Event Marketing is one of the most impactful and wide-reaching lead generation tools.Marketing events offer a simple way to meet your target audience face-to-face, introduce new branding or display product demos — but turnout is key. Avoid a shortfall in attendees by promoting your next event with channel marketing. THE INTERNET OF THINGS COMMANDS ATTENTION IN AGRIBUSINESS The Internet of Things Commands Attention in Agribusiness. November 15, 2017. We are on the cusp of revolutionary technological change. The inherent value of the Internet of Things is in connecting devices to the cloud, which is no different whether you are on a farm, in a factory or any of a billion other places. ABOUT US | ELEVATION MARKETING Elevation Marketing is a top-tier B2B agency thanks to Creative Director Darren Jones. Darren’s background involves more than 20 years in computer graphics, animation, illustration, production and concept art experience. He represents an exceptionally unique mix of artistic intuition, technical ingenuity and creative intelligence. POWERFUL MARKETING TACTICS FOR B2B CHEMICAL COMPANIES As the novel coronavirus pandemic pushed the world economy into a recession in 2020, the chemical industry was expected to face an astronomical 18.5% decline in revenue. Though revenues are slowly healing and trade associations estimate that companies will actually see a 12.3% increase in production in 2021, it’s clear that the industry is changing. Powerful Marketing Tactics for B2B B2B TECHNOLOGY MARKETING AGENCY B2B technology marketing agencies must create content appropriate for both to promote buy-in from all stakeholders. Targeted, clearly written, understandable and incisive content is a key part of the technology marketing mix. As a leading B2B technology marketing agency, we use our proven, research-driven approach to help clientsdevelop
B2B BRAND STRATEGY SERVICES| ELEVATION MARKETING Our strategic approach to your brand helps you define what you stand for, uncover your brand personality, establish the promise you make, and determine the image your business wants to portray to the public. We bring your brand’s identity to life to solidify value and market placement. The results help you influence prospects, brand loyalty FOOD & BEVERAGE MARKETING AGENCY| ELEVATION B2B Food and beverage companies face much greater business pressures today than they did just five years ago. It’s a blitz of rising commodity costs, retailer price pressure, distributor consolidation, farm-to-table and other direct distribution models, and the entry of online retailers such as Amazon into the space. ENERGY & UTILITIES MARKETING AGENCY There is a big shift happening in the way energy and utility companies market themselves. These companies spend about 8 percent of their revenue on marketing services—no different from the average B2B company—but they are faced with new challenges. Most notably, energy and utilities companies in the oil and gas, solar, renewable, green energy and other fields are finding their old practice GREATER COMMERCIAL LENDING Greater Commercial Lending CASE STUDY Elevation Marketing sets Greater Commercial Lending (GCL) up for a successful brand refresh withcomprehensive
MARKET RESEARCH B2B CASE STUDY: GCL Multi-phased, research-intensive approach reveals how a leading lender can renew brand positioning and differentiate in its target markets. EFFECTIVE STRATEGIES FOR SUCCESSFUL B2B CHANNEL MARKETING Well, there are tools and strategies to better assist marketers to analyze all those data sets and thus drive marketing initiatives. These include: Artificial intelligence. Yes, AI can process all those seemingly numberless data signals that would be impossible for humans. Moreover, AI can feed predictive analytics, which can predict future HOW MILLENNIALS ARE CHANGING B2B BUYING HABITS Millennials – people born between 1981 and 1997 – account for more than a quarter of the global workforce. This makes them the most prevalent generation of workers, surpassing baby boomers in 2014 and generation Xers in 2015. Millennials grew up using the internet. Their comfort with technology and facility with digital media have a How Millennials are Changing B2B Buying Habits B2B BRANDING SERVICES AGENCY When partnering with Elevation Marketing, you can expect us to dig deep into your organizational culture, the markets you serve, the views both buyers and employees have about your offerings, and more in order to uncover your true, strong and unique brand. Request a B2B Branding Proposal. Contact Elevation today. You’ll love the results. B2B TECHNOLOGY MARKETING AGENCY B2B technology marketing agencies must create content appropriate for both to promote buy-in from all stakeholders. Targeted, clearly written, understandable and incisive content is a key part of the technology marketing mix. As a leading B2B technology marketing agency, we use our proven, research-driven approach to help clientsdevelop
B2B EVENT & EXPERIENTIAL MARKETING AGENCY Event marketing is an exciting way to have your key audiences gather around your brand. In the past, events were used for gathering leads or closing business but with the latest advancements in data-driven marketing, your B2B event can do so much more. Whether it’s a trade show, an industry summit or even a sales incentive program, at SECRET AGENCY COST FORMULA (FOR B2B MARKETING AGENCY) The model I feel is best, and the one we use is a benchmark rate model.We have two firms that annually survey more than 200 agencies across the United States, providing us data on what the top 100-120 typical marketing campaigns, and branding and strategy projects cost based on region, size of the agency and a few other data points. Our process involves budgeting a project based on the client ENERGY & UTILITIES MARKETING AGENCY There is a big shift happening in the way energy and utility companies market themselves. These companies spend about 8 percent of their revenue on marketing services—no different from the average B2B company—but they are faced with new challenges. Most notably, energy and utilities companies in the oil and gas, solar, renewable, green energy and other fields are finding their old practice TOP 8 INDUSTRIAL MANUFACTURING BLOGS TOP 10 QUESTIONS TO ASK YOUR B2B MARKETING AGENCY Usually, it all comes down to five themes: B2B experience, business model, quality of thinking, people, and execution. If those five things work, results will follow. Here are the top 10 questions you should be asking your prospective agency of record to see if they’rea good fit. 1.
THE IMPACT OF MOBILE ON SOCIAL MEDIA The Impact Of Mobile On Social Media. When I entered the marketing workforce in 2006, social media sites were barely on the scene and they were almost exclusively for personal use. Even professional sites like LinkedIn were aimed at individual use in the business sphere. Things have certainly changed in the ensuing decade, and socialnetworking
HOW TO USE CHANNEL MARKETING TO PROMOTE YOUR NEXT EVENT Event Marketing is one of the most impactful and wide-reaching lead generation tools.Marketing events offer a simple way to meet your target audience face-to-face, introduce new branding or display product demos — but turnout is key. Avoid a shortfall in attendees by promoting your next event with channel marketing. THE INTERNET OF THINGS COMMANDS ATTENTION IN AGRIBUSINESS The Internet of Things Commands Attention in Agribusiness. November 15, 2017. We are on the cusp of revolutionary technological change. The inherent value of the Internet of Things is in connecting devices to the cloud, which is no different whether you are on a farm, in a factory or any of a billion other places. B2B BRANDING SERVICES AGENCY When partnering with Elevation Marketing, you can expect us to dig deep into your organizational culture, the markets you serve, the views both buyers and employees have about your offerings, and more in order to uncover your true, strong and unique brand. Request a B2B Branding Proposal. Contact Elevation today. You’ll love the results. B2B TECHNOLOGY MARKETING AGENCY B2B technology marketing agencies must create content appropriate for both to promote buy-in from all stakeholders. Targeted, clearly written, understandable and incisive content is a key part of the technology marketing mix. As a leading B2B technology marketing agency, we use our proven, research-driven approach to help clientsdevelop
B2B EVENT & EXPERIENTIAL MARKETING AGENCY Event marketing is an exciting way to have your key audiences gather around your brand. In the past, events were used for gathering leads or closing business but with the latest advancements in data-driven marketing, your B2B event can do so much more. Whether it’s a trade show, an industry summit or even a sales incentive program, at SECRET AGENCY COST FORMULA (FOR B2B MARKETING AGENCY) The model I feel is best, and the one we use is a benchmark rate model.We have two firms that annually survey more than 200 agencies across the United States, providing us data on what the top 100-120 typical marketing campaigns, and branding and strategy projects cost based on region, size of the agency and a few other data points. Our process involves budgeting a project based on the client ENERGY & UTILITIES MARKETING AGENCY There is a big shift happening in the way energy and utility companies market themselves. These companies spend about 8 percent of their revenue on marketing services—no different from the average B2B company—but they are faced with new challenges. Most notably, energy and utilities companies in the oil and gas, solar, renewable, green energy and other fields are finding their old practice TOP 8 INDUSTRIAL MANUFACTURING BLOGS TOP 10 QUESTIONS TO ASK YOUR B2B MARKETING AGENCY Usually, it all comes down to five themes: B2B experience, business model, quality of thinking, people, and execution. If those five things work, results will follow. Here are the top 10 questions you should be asking your prospective agency of record to see if they’rea good fit. 1.
THE IMPACT OF MOBILE ON SOCIAL MEDIA The Impact Of Mobile On Social Media. When I entered the marketing workforce in 2006, social media sites were barely on the scene and they were almost exclusively for personal use. Even professional sites like LinkedIn were aimed at individual use in the business sphere. Things have certainly changed in the ensuing decade, and socialnetworking
HOW TO USE CHANNEL MARKETING TO PROMOTE YOUR NEXT EVENT Event Marketing is one of the most impactful and wide-reaching lead generation tools.Marketing events offer a simple way to meet your target audience face-to-face, introduce new branding or display product demos — but turnout is key. Avoid a shortfall in attendees by promoting your next event with channel marketing. THE INTERNET OF THINGS COMMANDS ATTENTION IN AGRIBUSINESS The Internet of Things Commands Attention in Agribusiness. November 15, 2017. We are on the cusp of revolutionary technological change. The inherent value of the Internet of Things is in connecting devices to the cloud, which is no different whether you are on a farm, in a factory or any of a billion other places. ABOUT US | ELEVATION MARKETING Elevation Marketing is a top-tier B2B agency thanks to Creative Director Darren Jones. Darren’s background involves more than 20 years in computer graphics, animation, illustration, production and concept art experience. He represents an exceptionally unique mix of artistic intuition, technical ingenuity and creative intelligence. POWERFUL MARKETING TACTICS FOR B2B CHEMICAL COMPANIES As the novel coronavirus pandemic pushed the world economy into a recession in 2020, the chemical industry was expected to face an astronomical 18.5% decline in revenue. Though revenues are slowly healing and trade associations estimate that companies will actually see a 12.3% increase in production in 2021, it’s clear that the industry is changing. Powerful Marketing Tactics for B2B B2B TECHNOLOGY MARKETING AGENCY B2B technology marketing agencies must create content appropriate for both to promote buy-in from all stakeholders. Targeted, clearly written, understandable and incisive content is a key part of the technology marketing mix. As a leading B2B technology marketing agency, we use our proven, research-driven approach to help clientsdevelop
B2B BRAND STRATEGY SERVICES| ELEVATION MARKETING Our strategic approach to your brand helps you define what you stand for, uncover your brand personality, establish the promise you make, and determine the image your business wants to portray to the public. We bring your brand’s identity to life to solidify value and market placement. The results help you influence prospects, brand loyalty FOOD & BEVERAGE MARKETING AGENCY| ELEVATION B2B Food and beverage companies face much greater business pressures today than they did just five years ago. It’s a blitz of rising commodity costs, retailer price pressure, distributor consolidation, farm-to-table and other direct distribution models, and the entry of online retailers such as Amazon into the space. ENERGY & UTILITIES MARKETING AGENCY There is a big shift happening in the way energy and utility companies market themselves. These companies spend about 8 percent of their revenue on marketing services—no different from the average B2B company—but they are faced with new challenges. Most notably, energy and utilities companies in the oil and gas, solar, renewable, green energy and other fields are finding their old practice MARKET RESEARCH B2B CASE STUDY: GCL Multi-phased, research-intensive approach reveals how a leading lender can renew brand positioning and differentiate in its target markets. HOW MILLENNIALS ARE CHANGING B2B BUYING HABITS Millennials – people born between 1981 and 1997 – account for more than a quarter of the global workforce. This makes them the most prevalent generation of workers, surpassing baby boomers in 2014 and generation Xers in 2015. Millennials grew up using the internet. Their comfort with technology and facility with digital media have a How Millennials are Changing B2B Buying Habits EFFECTIVE STRATEGIES FOR SUCCESSFUL B2B CHANNEL MARKETING Well, there are tools and strategies to better assist marketers to analyze all those data sets and thus drive marketing initiatives. These include: Artificial intelligence. Yes, AI can process all those seemingly numberless data signals that would be impossible for humans. Moreover, AI can feed predictive analytics, which can predict future THE RISE OF ECOMMERCE IN THE B2B AUTOMOTIVE PARTS INDUSTRY The Rise of Ecommerce in the B2B Automotive Parts Industry. There are more cars on the road than ever before. And, with more cars comes the need for more parts, and more industry-specific manufacturers. The sheer growth of the automotive manufacturing sector means we can expect to see revenues skyrocket to $8,921 billion by 2030. B2B MARKETING AGENCY Elevation is a national, full service, B2B marketing agency. Our clients receive data-driven, strategic solutions that drive business growth. B2B Branding, Strategy, Content, Channel, Digital & ABOUT US | ELEVATION MARKETING Elevation Marketing is a top-tier B2B agency thanks to Creative Director Darren Jones. Darren’s background involves more than 20 years in computer graphics, animation, illustration, production and concept art experience. He represents an exceptionally unique mix of artistic intuition, technical ingenuity and creative intelligence. B2B BRANDING SERVICES AGENCY When partnering with Elevation Marketing, you can expect us to dig deep into your organizational culture, the markets you serve, the views both buyers and employees have about your offerings, and more in order to uncover your true, strong and unique brand. Request a B2B Branding Proposal. Contact Elevation today. You’ll love the results. SECRET AGENCY COST FORMULA (FOR B2B MARKETING AGENCY) The model I feel is best, and the one we use is a benchmark rate model.We have two firms that annually survey more than 200 agencies across the United States, providing us data on what the top 100-120 typical marketing campaigns, and branding and strategy projects cost based on region, size of the agency and a few other data points. Our process involves budgeting a project based on the client FOOD & BEVERAGE MARKETING AGENCY| ELEVATION B2B Food and beverage companies face much greater business pressures today than they did just five years ago. It’s a blitz of rising commodity costs, retailer price pressure, distributor consolidation, farm-to-table and other direct distribution models, and the entry of online retailers such as Amazon into the space. ENERGY & UTILITIES MARKETING AGENCY There is a big shift happening in the way energy and utility companies market themselves. These companies spend about 8 percent of their revenue on marketing services—no different from the average B2B company—but they are faced with new challenges. Most notably, energy and utilities companies in the oil and gas, solar, renewable, green energy and other fields are finding their old practice THE B2B SOCIAL MEDIA CHECKLIST FOR MANUFACTURING COMPANIES The B2B Social Media Checklist for Manufacturing Companies. Manufacturing brands have been hesitant to join the ranks of other B2B organizations by using social media to engage with audiences. Many marketing managers in this space might think social simply isn’t relevant to their industry, others could assume their brand’smessage might not
HOW MILLENNIALS ARE CHANGING B2B BUYING HABITS Millennials – people born between 1981 and 1997 – account for more than a quarter of the global workforce. This makes them the most prevalent generation of workers, surpassing baby boomers in 2014 and generation Xers in 2015. Millennials grew up using the internet. Their comfort with technology and facility with digital media have a How Millennials are Changing B2B Buying Habits THE IMPACT OF MOBILE ON SOCIAL MEDIA The Impact Of Mobile On Social Media. When I entered the marketing workforce in 2006, social media sites were barely on the scene and they were almost exclusively for personal use. Even professional sites like LinkedIn were aimed at individual use in the business sphere. Things have certainly changed in the ensuing decade, and socialnetworking
PAIRIN - ELEVATIONB2B.COM PAIRIN’s suite of behavioral science-based products is the world’s first competency-based talent ecosystem that personalizes careerexploration, job
B2B MARKETING AGENCY Elevation is a national, full service, B2B marketing agency. Our clients receive data-driven, strategic solutions that drive business growth. B2B Branding, Strategy, Content, Channel, Digital & ABOUT US | ELEVATION MARKETING Elevation Marketing is a top-tier B2B agency thanks to Creative Director Darren Jones. Darren’s background involves more than 20 years in computer graphics, animation, illustration, production and concept art experience. He represents an exceptionally unique mix of artistic intuition, technical ingenuity and creative intelligence. B2B BRANDING SERVICES AGENCY When partnering with Elevation Marketing, you can expect us to dig deep into your organizational culture, the markets you serve, the views both buyers and employees have about your offerings, and more in order to uncover your true, strong and unique brand. Request a B2B Branding Proposal. Contact Elevation today. You’ll love the results. SECRET AGENCY COST FORMULA (FOR B2B MARKETING AGENCY) The model I feel is best, and the one we use is a benchmark rate model.We have two firms that annually survey more than 200 agencies across the United States, providing us data on what the top 100-120 typical marketing campaigns, and branding and strategy projects cost based on region, size of the agency and a few other data points. Our process involves budgeting a project based on the client FOOD & BEVERAGE MARKETING AGENCY| ELEVATION B2B Food and beverage companies face much greater business pressures today than they did just five years ago. It’s a blitz of rising commodity costs, retailer price pressure, distributor consolidation, farm-to-table and other direct distribution models, and the entry of online retailers such as Amazon into the space. ENERGY & UTILITIES MARKETING AGENCY There is a big shift happening in the way energy and utility companies market themselves. These companies spend about 8 percent of their revenue on marketing services—no different from the average B2B company—but they are faced with new challenges. Most notably, energy and utilities companies in the oil and gas, solar, renewable, green energy and other fields are finding their old practice THE B2B SOCIAL MEDIA CHECKLIST FOR MANUFACTURING COMPANIES The B2B Social Media Checklist for Manufacturing Companies. Manufacturing brands have been hesitant to join the ranks of other B2B organizations by using social media to engage with audiences. Many marketing managers in this space might think social simply isn’t relevant to their industry, others could assume their brand’smessage might not
HOW MILLENNIALS ARE CHANGING B2B BUYING HABITS Millennials – people born between 1981 and 1997 – account for more than a quarter of the global workforce. This makes them the most prevalent generation of workers, surpassing baby boomers in 2014 and generation Xers in 2015. Millennials grew up using the internet. Their comfort with technology and facility with digital media have a How Millennials are Changing B2B Buying Habits THE IMPACT OF MOBILE ON SOCIAL MEDIA The Impact Of Mobile On Social Media. When I entered the marketing workforce in 2006, social media sites were barely on the scene and they were almost exclusively for personal use. Even professional sites like LinkedIn were aimed at individual use in the business sphere. Things have certainly changed in the ensuing decade, and socialnetworking
PAIRIN - ELEVATIONB2B.COM PAIRIN’s suite of behavioral science-based products is the world’s first competency-based talent ecosystem that personalizes careerexploration, job
ABOUT US | ELEVATION MARKETING Elevation Marketing is a top-tier B2B agency thanks to Creative Director Darren Jones. Darren’s background involves more than 20 years in computer graphics, animation, illustration, production and concept art experience. He represents an exceptionally unique mix of artistic intuition, technical ingenuity and creative intelligence. B2B BRAND STRATEGY SERVICES| ELEVATION MARKETING Our strategic approach to your brand helps you define what you stand for, uncover your brand personality, establish the promise you make, and determine the image your business wants to portray to the public. We bring your brand’s identity to life to solidify value and market placement. The results help you influence prospects, brand loyalty B2B TECHNOLOGY MARKETING AGENCY B2B technology marketing agencies must create content appropriate for both to promote buy-in from all stakeholders. Targeted, clearly written, understandable and incisive content is a key part of the technology marketing mix. As a leading B2B technology marketing agency, we use our proven, research-driven approach to help clientsdevelop
B2B MARKETING LESSONS LEARNED IN 2020 B2B Marketing Lessons Learned in 2020. October 19, 2020. It’s been a rough year, and there are still almost three months to go. Even so, it’s not too early to start looking back at some of the B2B marketing lessons learned, particularly considering the changes B2B marketers and buyers have made in response to the pandemic. B2B EVENT & EXPERIENTIAL MARKETING AGENCY Event marketing is an exciting way to have your key audiences gather around your brand. In the past, events were used for gathering leads or closing business but with the latest advancements in data-driven marketing, your B2B event can do so much more. HEALTHCARE MARKETING AGENCY B2B Healthcare Marketing Strategy is Becoming More Focused on Lead Generation with Brand Storytelling and Calls to Action that Resonate with Consumers. Companies in the healthcare industry invest approximately 10% of revenue in branding and marketing, which is slightly more than companies in other industries, according to a DukeUniversity study.
ENERGY & UTILITIES MARKETING AGENCY There is a big shift happening in the way energy and utility companies market themselves. These companies spend about 8 percent of their revenue on marketing services—no different from the average B2B company—but they are faced with new challenges. Most notably, energy and utilities companies in the oil and gas, solar, renewable, green energy and other fields are finding their old practice TOP 8 INDUSTRIAL MANUFACTURING BLOGS 7. CERASIS BLOG. Cerasis, a “third party logistics company with a focus on technology and managed transportation services” hosts a blog popular in the industry. Naturally, the Cerasis blog has a focus on freight management, but also touches on logistical solutions in manufacturing with technology. MARKET RESEARCH B2B CASE STUDY: GCL Multi-phased, research-intensive approach reveals how a leading lender can renew brand positioning and differentiate in its target markets. HOW TO USE CHANNEL MARKETING TO PROMOTE YOUR NEXT EVENT Event Marketing is one of the most impactful and wide-reaching lead generation tools.Marketing events offer a simple way to meet your target audience face-to-face, introduce new branding or display product demos — but turnout is key. Avoid a shortfall in attendees by promoting your next event with channel marketing.Skip to content
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B2B BEYOND EXPECTATIONSVIEW OUR WORK
ELEVATION IS A NATIONAL, FULL SERVICE, B2B MARKETING AGENCY that looks at your brand through the lens of your business. For more than 20 years, we’ve helped companies take on the toughest B2B marketingchallenges —
and come out on top. So what sets us apart? There is a shortcut to success. It’s called strategy. When you know the right move before you make it, you can think ahead of the competition. CREATIVITY: IMPOSSIBLE’S MORTAL ENEMY. Driven by data and insights, our proven innovation process generates ideas that move business forward. RESULTS AREN’T EVERYTHING. They’re the only thing. If you can’t back it up, it’s just talk. Our sole measure of success is the results we deliver for you. BRANDS THAT TRUST US SEE THE WORK WE’VE CREATED FOR THEM.VIEW OUR WORK
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Here’s where it all comes together. We’ll work with you to deliversolutions that
reflect the unique needs of your business. It’s full service that’s focused on you. ACCOUNT BASED MARKETINGBRANDING
CHANNEL
CONTENT
CREATIVE
DEVELOPMENT
DIGITAL
ECOMMERCE
EVENTS
INNOVATION
LEAD GEN
MEDIA
PUBLIC RELATIONS
RESEARCH
SALES ENABLEMENT
SOCIAL MEDIA
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LEARN MORE
OUR SERVICES
Here’s where it all comes together. We’ll work with you to deliver solutions that reflect the unique needs of your business. It’s full service that’s focused on you. ACCOUNT BASED MARKETINGBRANDING
CHANNEL
CONTENT
CREATIVE
DEVELOPMENT
DIGITAL
ECOMMERCE
EVENTS
INNOVATION
LEAD GEN
MEDIA
PUBLIC RELATIONS
RESEARCH
SALES ENABLEMENT
SOCIAL MEDIA
STRATEGY
VIDEO
LEARN MORE
INDUSTRIES WHERE
WE EXCEL
At Elevation, we know your industry inside and out. Our experience across a variety of sectors gives us unique insight into what drives growth for your business, allowing us to deliver successful industry-specific strategies.Agribusiness
Automotive
Chemicals & CompositesComputer Hardware
Construction
Education
Energy & Utilities
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Food & Beverage
Healthcare
Manufacturing
Oil & Gas
Professional & Bus. ServicesRetail & Wholesale
SaaS
Technology
Industrial Tool & Equip. Trucking & LogisticsTurf & Ornamental
LEARN MORE
WHEN IT COMES TO YOUR MARKETING,WE'RE ALL BUSINESS.
Elevation Marketing is a business-to-business marketing company that develops fully integrated solutions for your most pressing challenges. Unlike traditional advertising agencies, creative houses and consulting firms, we feature a proprietary process to deliver custom solutions with actionable and predictable results. By looking at your brand through the lens of your business, we are in the best position to solve the challenges that stand between you and greater sales, increased market share and increased revenue for maximum return on your investment.VIEW OUR WORK
WORK THAT WINS
Professional ServicesClient: OSI
OSI: SEO-OPTIMIZED CONTENT GENERATES QUALITY LEADS Brand immersion, website and SEO audit improves lead generation and informs the development of a successful digital advertising strategy.READ MORE ›
Manufacturing
Client: Sloan
SLOAN: NEXT-LEVEL SOCIAL MESSAGING ELEVATES BRAND Analysis of Sloan’s social media marketing provides insight to revamp its voice and better support its objective to tap into newmarkets.
READ MORE ›
Construction
Client: Clune
CLUNE: BUILDING BRAND AWARENESS AND AMPLIFYING THOUGHT LEADERSHIP 12-month integrated PR, customer engagement and content strategy targets customers in four major metropolitan areasREAD MORE ›
Agribusiness
Client: Sentek
SENTEK: GLOBAL AGRITECH BRAND RE-TARGETS US MARKET Get partners’ sales teams up to speed fast with powerful and intuitive sales enablement tools so they can cut to the chase andconvert.
READ MORE ›
Hardware
Client: AVNET & HP
AVNET & HP: ON-DEMAND TOOLS AMP UP TECHNOLOGY EXPERTISE Get partners’ sales teams up to speed fast with powerful and intuitive sales enablement tools so they can cut to the chase andconvert.
READ MORE ›
Hardware
Client: Microchip
MICROCHIP: REFRESHING A BRAND WHILE HONORING TRADITION Research and analysis inform a contemporary design that enables an established company to evolve its brand appeal.READ MORE ›
Oil & Gas
Client: Western Refining WESTERN REFINING: IMPROVING CUSTOMER EXPERIENCE AND MORE Customer interviews and in-depth diagnostic audits uncover opportunities to build customer loyalty and brand awareness.READ MORE ›
Professional ServicesClient: Dinan
DINAN: ELEVATING SOCIAL MEDIA PRESENCE TO GAIN SHARE Research and strategy enable marketing team to attract qualified leads, build engagement and win new business.READ MORE ›
SEE THE WORK WE’VE CREATED FOR THEM.VIEW OUR WORK
Proof of
Excellence “Elevation’s commitment to strategic research and the plans that stem from that research help to understand both what our target decision makers are thinking and how best to reach them duringthe sales cycle.”
Ellen Steck President, Chicago Pneumatic (North America) “Elevation understands our business, what motivates our customers, and how to bring our industry-leading products to the purchasing decision makers. Through our strategic direct marketing and digital marcom efforts, our MultiGuard Protect sales have more than tripled this year over last.” Bryan Gooch Marketing Manager, Direct Solutions Michael Simpson “With Elevation Marketing’s B2B expertise, we have reinvigorated our sales funnel with qualified leads. They’ve become a critical part of our team.” Pairin CEO andCo-founder
PROOF OF EXCELLENCE
“ELEVATION’S COMMITMENT TO STRATEGIC RESEARCH AND THE PLANS THAT STEM FROM THAT RESEARCH HELP TO UNDERSTAND BOTH WHAT OUR TARGET DECISION MAKERS ARE THINKING AND HOW BEST TO REACH THEM DURING THESALES CYCLE.”
ELLEN STECK
President, Chicago Pneumatic(North America)
“WITH ELEVATION MARKETING’S B2B EXPERTISE, WE HAVE REINVIGORATED OUR SALES FUNNEL WITH QUALIFIED LEADS. THEY’VE BECOME A CRITICAL PART OF OUR TEAM.”MICHAEL SIMPSON
Pairin CEO and Co-founder “ELEVATION UNDERSTANDS OUR BUSINESS, WHAT MOTIVATES OUR CUSTOMERS, AND HOW TO BRING OUR INDUSTRY-LEADING PRODUCTS TO THE PURCHASING DECISION MAKERS. THROUGH OUR STRATEGIC DIRECT MARKETING AND DIGITAL MARCOM EFFORTS, OUR MULTIGUARD PROTECT SALES HAVE MORE THAN TRIPLED THIS YEAR OVER LAST.”BRYAN GOOCH
Marketing Manager,
Direct Solutions
READY TO DISCUSS YOUR PROJECT?CONTACT US
275 E. Rivulon Boulevard, Suite 411 | Gilbert, AZ 85297| 480-775-8880
71 Stevenson Street, Suite 400 | San Francisco, CA 94105| 415-324-8870
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275 E. Rivulon Boulevard, Suite 411Gilbert, AZ 85297
480-775-8880
71 Stevenson Street, Suite 400 San Francisco, CA 94105415-324-8870
Privacy Policy
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