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EPICTIONS: BLOG
SEO is hard and it doesn’t help that Google seems to speak in tongues when giving recommendations. We all know that “Content is King”, and we should know “Context is God”. However, I am going to pull back the veil and provide some strategic insights you can implement today to level up your SEO game. 6 EPIC INFLUENCER PERSONAS AND HOW TO ENGAGE THEMSEE MORE ONEPICTIONS.COM
CONTENT MARKETING IN THE WORLD OF LUXURY BRANDS Content Marketing In The World Of Luxury Brands. A report by McKinsey states that online share of sales for luxury goods could touch €70 Billion by 2025. The pervasiveness of the web has made luxury brands, that were once associated with their exclusivity and aspirational value, available to a growing class of consumers. GETTING CONTENT CURATION RIGHT: 8 BEST PRACTICES AND 6 Content Curation: Not just Ctrl-C + Ctrl-V. Curation is never about copying a chunk of text from someone else’s article and posting it on your site. Even if the text is accompanied with links to the original source, never transfer the content as it appears on the source to your own page. Take the time to read through a piece ofcontent you
HOW TO BUILD A CONTENT MARKETING STRATEGY FROM START TO FINISH This is a two-step process. For starters, draw out a detailed sketch of what your ideal buyer is like – pot-bellied dog walker, suave investment banker, nerdy writer. Be detailed (without being creepy) about it. Done well, your buyer persona constructs and your existing customers shouldn’t be too far off. 25 TIPS, IDEAS, AND TOOLS FOR BETTER CONTENT CURATIONSEE MORE ONEPICTIONS.COM
EPICBEAT PLUS IS HERE! March 21st 2016, marks the launch of EpicBeat Plus – an upgraded version of EpicBeat, our content & influencer discovery tool.. When we released EpicBeat early last year, we knew we were solving a difficult problem. But the widespread support & feedback made us realize that it’s an immensely relevant problem that necessitates an even biggersolution.
WINNING ON SNAPCHAT: 6 BRANDS THAT SHOW YOU HOW Snapchat has arrived and how! The visual networking platform of the selfie generation has seen phenomenal growth since its launch in 2011. Over the last few years, Snapchat has amassed 100 million active daily users who share an average of 9000 photos each second. For the millions of 18-24 year olds who make up 45% of Snapchat’s user base, this is now the place to be – and so it should be EPICTIONS: CONTENT INTELLIGENCE SOFTWAREEPICBEATBLOG Epictions monitors your brand, its competition and the industry to bring you a complete and accurate picture of what’s happening in your marketing universe. 9 EPIC CONTENT MARKETING EXAMPLES BY LUXURY BRANDS 9 Epic Content Marketing Examples By Luxury Brands. May 5, 2017 By Cheryl Joy. Opulence. Extravagance. Desire. Luxury brands have these words and the emotions derived byEPICTIONS: BLOG
SEO is hard and it doesn’t help that Google seems to speak in tongues when giving recommendations. We all know that “Content is King”, and we should know “Context is God”. However, I am going to pull back the veil and provide some strategic insights you can implement today to level up your SEO game. 6 EPIC INFLUENCER PERSONAS AND HOW TO ENGAGE THEMSEE MORE ONEPICTIONS.COM
CONTENT MARKETING IN THE WORLD OF LUXURY BRANDS Content Marketing In The World Of Luxury Brands. A report by McKinsey states that online share of sales for luxury goods could touch €70 Billion by 2025. The pervasiveness of the web has made luxury brands, that were once associated with their exclusivity and aspirational value, available to a growing class of consumers. GETTING CONTENT CURATION RIGHT: 8 BEST PRACTICES AND 6 Content Curation: Not just Ctrl-C + Ctrl-V. Curation is never about copying a chunk of text from someone else’s article and posting it on your site. Even if the text is accompanied with links to the original source, never transfer the content as it appears on the source to your own page. Take the time to read through a piece ofcontent you
HOW TO BUILD A CONTENT MARKETING STRATEGY FROM START TO FINISH This is a two-step process. For starters, draw out a detailed sketch of what your ideal buyer is like – pot-bellied dog walker, suave investment banker, nerdy writer. Be detailed (without being creepy) about it. Done well, your buyer persona constructs and your existing customers shouldn’t be too far off. 25 TIPS, IDEAS, AND TOOLS FOR BETTER CONTENT CURATIONSEE MORE ONEPICTIONS.COM
EPICBEAT PLUS IS HERE! March 21st 2016, marks the launch of EpicBeat Plus – an upgraded version of EpicBeat, our content & influencer discovery tool.. When we released EpicBeat early last year, we knew we were solving a difficult problem. But the widespread support & feedback made us realize that it’s an immensely relevant problem that necessitates an even biggersolution.
WINNING ON SNAPCHAT: 6 BRANDS THAT SHOW YOU HOW Snapchat has arrived and how! The visual networking platform of the selfie generation has seen phenomenal growth since its launch in 2011. Over the last few years, Snapchat has amassed 100 million active daily users who share an average of 9000 photos each second. For the millions of 18-24 year olds who make up 45% of Snapchat’s user base, this is now the place to be – and so it should be CONTENT INTELLIGENCE ARCHIVES The Data Cocktail: Social+Content+Engagement Metrics. Research suggests that the average internet user has 5.54 social media accounts. However, on an average, people actively use only 25 TIPS, IDEAS, AND TOOLS FOR BETTER CONTENT CURATION Don’t confuse it with syndication of content. When it comes to curation, what you leave out is just as important as what you leave in. Since the thumb rule for curation is to sift through a LOT of content and present only the points that add the most value, you needto
DECODING CONTENT INTELLIGENCE: THE 'WHAT WHY AND HOW' OF This video, published as part of CMI’s Roundtable session, puts the idea of content measurement in the right context- measuring content in the context of what that it was created to achieve.Which is precisely why it’s important to go beyond web analytics or social media performance, to understand effectiveness of content. WHAT WORKS ON LINKEDIN PULSE: ANALYSIS OF THE TOP 5000 Over the last three years, LinkedIn Pulse has grown to become the top content destination for B2B marketers. A report by the Content Marketing Institute states that 94% of B2B marketers regularly use LinkedIn to distribute content. It is also the most potent lead generator and boasts of a visitor-to-lead ratio that is three times higher than its competitors. 5 BRANDS THAT ARE KILLING IT AT B2B CONTENT MARKETING Every year, CMI releases a highly anticipated commandment capturing the latest trends from the world of content marketing. This year, their B2B edition stated that a whopping 88% of B2B marketers use content marketing as part of their overall marketing efforts. A quick EpicBeat search on B2B content marketing threw up 142.4K pieces of content that were published in 2016 alone. HOW TO ADD CONTEXT TO YOUR CONTENT STRATEGY WITH A BUYER This would be important information to know to add a layer of context to our content strategy. First, to gather insights on internet behavior navigate over to Audience > Technology > Browser & OS. You can begin to paint a visual picture of your ideal buyer persona. MICROSOFT'S LINKEDIN ACQUISITION: WHAT 1.7K TOP SHARED Microsoft bought LinkedIn for $26 Billion yesterday. Even with WWDC and E3 going on, this has generated a lot of buzz around the web. We analysed 1.7K top articles using EpicBeat to understand what people thought about the acquisition. 8 CLEVER WAYS BRANDS ARE USING INSTAGRAM Facebook just doesn’t cut it anymore. A recent article by Jeff Bercovici details how user engagement on Facebook has fallen considerably over the last few years. Original broadcast sharing, posts that contain the user’s own words and images, has fallen by 21% from 2014 to 2015. THE TOP CONTENT MARKETING TRENDS DOMINATING 2016 It seems like every year since 2010 has been heralded as the year of content marketing. It isn’t far from the truth, considering marketing teams across the globe have increased their focus on content with every passing year. At the start of the year, we published a AN INTERVIEW WITH MASTER CURATOR ROBIN GOOD When John Deere started publishing The Furrow back in 1895, the term ‘Content Marketing’ was more than a century away. But the idea of creating worthwhile content that adds value for your audience was just as relevant as it is today. EPICTIONS: CONTENT INTELLIGENCE SOFTWAREEPICBEATBLOG Epictions monitors your brand, its competition and the industry to bring you a complete and accurate picture of what’s happening in your marketing universe. 9 EPIC CONTENT MARKETING EXAMPLES BY LUXURY BRANDS 9 Epic Content Marketing Examples By Luxury Brands. May 5, 2017 By Cheryl Joy. Opulence. Extravagance. Desire. Luxury brands have these words and the emotions derived byEPICTIONS: BLOG
SEO is hard and it doesn’t help that Google seems to speak in tongues when giving recommendations. We all know that “Content is King”, and we should know “Context is God”. However, I am going to pull back the veil and provide some strategic insights you can implement today to level up your SEO game. 6 EPIC INFLUENCER PERSONAS AND HOW TO ENGAGE THEMSEE MORE ONEPICTIONS.COM
CONTENT MARKETING IN THE WORLD OF LUXURY BRANDS Content Marketing In The World Of Luxury Brands. A report by McKinsey states that online share of sales for luxury goods could touch €70 Billion by 2025. The pervasiveness of the web has made luxury brands, that were once associated with their exclusivity and aspirational value, available to a growing class of consumers. GETTING CONTENT CURATION RIGHT: 8 BEST PRACTICES AND 6 Content Curation: Not just Ctrl-C + Ctrl-V. Curation is never about copying a chunk of text from someone else’s article and posting it on your site. Even if the text is accompanied with links to the original source, never transfer the content as it appears on the source to your own page. Take the time to read through a piece ofcontent you
HOW TO BUILD A CONTENT MARKETING STRATEGY FROM START TO FINISH This is a two-step process. For starters, draw out a detailed sketch of what your ideal buyer is like – pot-bellied dog walker, suave investment banker, nerdy writer. Be detailed (without being creepy) about it. Done well, your buyer persona constructs and your existing customers shouldn’t be too far off. EPICTIONS: CONTENT INTELLIGENCE SOFTWAREEPICBEATBLOG Epictions monitors your brand, its competition and the industry to bring you a complete and accurate picture of what’s happening in your marketing universe. 9 EPIC CONTENT MARKETING EXAMPLES BY LUXURY BRANDS 9 Epic Content Marketing Examples By Luxury Brands. May 5, 2017 By Cheryl Joy. Opulence. Extravagance. Desire. Luxury brands have these words and the emotions derived byEPICTIONS: BLOG
SEO is hard and it doesn’t help that Google seems to speak in tongues when giving recommendations. We all know that “Content is King”, and we should know “Context is God”. However, I am going to pull back the veil and provide some strategic insights you can implement today to level up your SEO game. 6 EPIC INFLUENCER PERSONAS AND HOW TO ENGAGE THEMSEE MORE ONEPICTIONS.COM
CONTENT MARKETING IN THE WORLD OF LUXURY BRANDS Content Marketing In The World Of Luxury Brands. A report by McKinsey states that online share of sales for luxury goods could touch €70 Billion by 2025. The pervasiveness of the web has made luxury brands, that were once associated with their exclusivity and aspirational value, available to a growing class of consumers. GETTING CONTENT CURATION RIGHT: 8 BEST PRACTICES AND 6 Content Curation: Not just Ctrl-C + Ctrl-V. Curation is never about copying a chunk of text from someone else’s article and posting it on your site. Even if the text is accompanied with links to the original source, never transfer the content as it appears on the source to your own page. Take the time to read through a piece ofcontent you
HOW TO BUILD A CONTENT MARKETING STRATEGY FROM START TO FINISH This is a two-step process. For starters, draw out a detailed sketch of what your ideal buyer is like – pot-bellied dog walker, suave investment banker, nerdy writer. Be detailed (without being creepy) about it. Done well, your buyer persona constructs and your existing customers shouldn’t be too far off. 25 TIPS, IDEAS, AND TOOLS FOR BETTER CONTENT CURATIONSEE MORE ONEPICTIONS.COM
EPICBEAT PLUS IS HERE! March 21st 2016, marks the launch of EpicBeat Plus – an upgraded version of EpicBeat, our content & influencer discovery tool.. When we released EpicBeat early last year, we knew we were solving a difficult problem. But the widespread support & feedback made us realize that it’s an immensely relevant problem that necessitates an even biggersolution.
WINNING ON SNAPCHAT: 6 BRANDS THAT SHOW YOU HOW Snapchat has arrived and how! The visual networking platform of the selfie generation has seen phenomenal growth since its launch in 2011. Over the last few years, Snapchat has amassed 100 million active daily users who share an average of 9000 photos each second. For the millions of 18-24 year olds who make up 45% of Snapchat’s user base, this is now the place to be – and so it should be CONTENT INTELLIGENCE ARCHIVES The Data Cocktail: Social+Content+Engagement Metrics. Research suggests that the average internet user has 5.54 social media accounts. However, on an average, people actively use only 25 TIPS, IDEAS, AND TOOLS FOR BETTER CONTENT CURATION Don’t confuse it with syndication of content. When it comes to curation, what you leave out is just as important as what you leave in. Since the thumb rule for curation is to sift through a LOT of content and present only the points that add the most value, you needto
DECODING CONTENT INTELLIGENCE: THE 'WHAT WHY AND HOW' OF This video, published as part of CMI’s Roundtable session, puts the idea of content measurement in the right context- measuring content in the context of what that it was created to achieve.Which is precisely why it’s important to go beyond web analytics or social media performance, to understand effectiveness of content. WHAT WORKS ON LINKEDIN PULSE: ANALYSIS OF THE TOP 5000 Over the last three years, LinkedIn Pulse has grown to become the top content destination for B2B marketers. A report by the Content Marketing Institute states that 94% of B2B marketers regularly use LinkedIn to distribute content. It is also the most potent lead generator and boasts of a visitor-to-lead ratio that is three times higher than its competitors. 5 BRANDS THAT ARE KILLING IT AT B2B CONTENT MARKETING Every year, CMI releases a highly anticipated commandment capturing the latest trends from the world of content marketing. This year, their B2B edition stated that a whopping 88% of B2B marketers use content marketing as part of their overall marketing efforts. A quick EpicBeat search on B2B content marketing threw up 142.4K pieces of content that were published in 2016 alone. HOW TO ADD CONTEXT TO YOUR CONTENT STRATEGY WITH A BUYER This would be important information to know to add a layer of context to our content strategy. First, to gather insights on internet behavior navigate over to Audience > Technology > Browser & OS. You can begin to paint a visual picture of your ideal buyer persona. MICROSOFT'S LINKEDIN ACQUISITION: WHAT 1.7K TOP SHARED Microsoft bought LinkedIn for $26 Billion yesterday. Even with WWDC and E3 going on, this has generated a lot of buzz around the web. We analysed 1.7K top articles using EpicBeat to understand what people thought about the acquisition. 8 CLEVER WAYS BRANDS ARE USING INSTAGRAM Facebook just doesn’t cut it anymore. A recent article by Jeff Bercovici details how user engagement on Facebook has fallen considerably over the last few years. Original broadcast sharing, posts that contain the user’s own words and images, has fallen by 21% from 2014 to 2015. THE TOP CONTENT MARKETING TRENDS DOMINATING 2016 It seems like every year since 2010 has been heralded as the year of content marketing. It isn’t far from the truth, considering marketing teams across the globe have increased their focus on content with every passing year. At the start of the year, we published a AN INTERVIEW WITH MASTER CURATOR ROBIN GOOD When John Deere started publishing The Furrow back in 1895, the term ‘Content Marketing’ was more than a century away. But the idea of creating worthwhile content that adds value for your audience was just as relevant as it is today. EPICTIONS: CONTENT INTELLIGENCE SOFTWAREEPICBEATBLOG Epictions monitors your brand, its competition and the industry to bring you a complete and accurate picture of what’s happening in your marketing universe. 9 EPIC CONTENT MARKETING EXAMPLES BY LUXURY BRANDS 9 Epic Content Marketing Examples By Luxury Brands. May 5, 2017 By Cheryl Joy. Opulence. Extravagance. Desire. Luxury brands have these words and the emotions derived byEPICTIONS: BLOG
SEO is hard and it doesn’t help that Google seems to speak in tongues when giving recommendations. We all know that “Content is King”, and we should know “Context is God”. However, I am going to pull back the veil and provide some strategic insights you can implement today to level up your SEO game. CONTENT MARKETING ARCHIVES Content Marketing In The World Of Luxury Brands. A report by McKinsey states that online share of sales for luxury goods could touch €70 Billion by 2025. The. GETTING CONTENT CURATION RIGHT: 8 BEST PRACTICES AND 6 Content Curation: Not just Ctrl-C + Ctrl-V. Curation is never about copying a chunk of text from someone else’s article and posting it on your site. Even if the text is accompanied with links to the original source, never transfer the content as it appears on the source to your own page. Take the time to read through a piece ofcontent you
HOW TO BUILD A CONTENT MARKETING STRATEGY FROM START TO FINISH This is a two-step process. For starters, draw out a detailed sketch of what your ideal buyer is like – pot-bellied dog walker, suave investment banker, nerdy writer. Be detailed (without being creepy) about it. Done well, your buyer persona constructs and your existing customers shouldn’t be too far off. 16 WAYS EPICBEAT CAN FUEL YOUR CONTENT MARKETING STRATEGY The amount of quality content you need to create to stay relevant in the eyes of your audience is crazy. It can get pretty hectic, especially if you’re running a small business and have limited resources at your disposal. Curation is a great strategy to maintain consistency and quality on your blog. Most content experts believe inthe 80-20 rule.
CONTENT MARKETING IN THE WORLD OF LUXURY BRANDS Content Marketing In The World Of Luxury Brands. A report by McKinsey states that online share of sales for luxury goods could touch €70 Billion by 2025. The pervasiveness of the web has made luxury brands, that were once associated with their exclusivity and aspirational value, available to a growing class of consumers. CONTENT MARKETING FOR FINANCIAL SERVICES Content marketing for financial services has evolved significantly over the years. Many financial companies today, realise the need to create relatable content for their customers. The numbers say it for themselves: 78% of marketers in the financial industry use content marketing. A survey conducted in the subject by Newscred revealed that55%
SHARES DON'T EQUATE REAL ENGAGEMENT AND WHY THAT MATTERS Ever since we launched EpicBeat early last year, the ‘applause’ feature has received a lot of attention. We’ve had more than a few people writing to us, eager to know what we mean by applause and howit’s calculated.
EPICTIONS: CONTENT INTELLIGENCE SOFTWAREEPICBEATBLOG Epictions monitors your brand, its competition and the industry to bring you a complete and accurate picture of what’s happening in your marketing universe. 9 EPIC CONTENT MARKETING EXAMPLES BY LUXURY BRANDS 9 Epic Content Marketing Examples By Luxury Brands. May 5, 2017 By Cheryl Joy. Opulence. Extravagance. Desire. Luxury brands have these words and the emotions derived byEPICTIONS: BLOG
SEO is hard and it doesn’t help that Google seems to speak in tongues when giving recommendations. We all know that “Content is King”, and we should know “Context is God”. However, I am going to pull back the veil and provide some strategic insights you can implement today to level up your SEO game. CONTENT MARKETING ARCHIVES Content Marketing In The World Of Luxury Brands. A report by McKinsey states that online share of sales for luxury goods could touch €70 Billion by 2025. The. GETTING CONTENT CURATION RIGHT: 8 BEST PRACTICES AND 6 Content Curation: Not just Ctrl-C + Ctrl-V. Curation is never about copying a chunk of text from someone else’s article and posting it on your site. Even if the text is accompanied with links to the original source, never transfer the content as it appears on the source to your own page. Take the time to read through a piece ofcontent you
HOW TO BUILD A CONTENT MARKETING STRATEGY FROM START TO FINISH This is a two-step process. For starters, draw out a detailed sketch of what your ideal buyer is like – pot-bellied dog walker, suave investment banker, nerdy writer. Be detailed (without being creepy) about it. Done well, your buyer persona constructs and your existing customers shouldn’t be too far off. 16 WAYS EPICBEAT CAN FUEL YOUR CONTENT MARKETING STRATEGY The amount of quality content you need to create to stay relevant in the eyes of your audience is crazy. It can get pretty hectic, especially if you’re running a small business and have limited resources at your disposal. Curation is a great strategy to maintain consistency and quality on your blog. Most content experts believe inthe 80-20 rule.
CONTENT MARKETING IN THE WORLD OF LUXURY BRANDS Content Marketing In The World Of Luxury Brands. A report by McKinsey states that online share of sales for luxury goods could touch €70 Billion by 2025. The pervasiveness of the web has made luxury brands, that were once associated with their exclusivity and aspirational value, available to a growing class of consumers. CONTENT MARKETING FOR FINANCIAL SERVICES Content marketing for financial services has evolved significantly over the years. Many financial companies today, realise the need to create relatable content for their customers. The numbers say it for themselves: 78% of marketers in the financial industry use content marketing. A survey conducted in the subject by Newscred revealed that55%
SHARES DON'T EQUATE REAL ENGAGEMENT AND WHY THAT MATTERS Ever since we launched EpicBeat early last year, the ‘applause’ feature has received a lot of attention. We’ve had more than a few people writing to us, eager to know what we mean by applause and howit’s calculated.
DECODING CONTENT INTELLIGENCE: THE 'WHAT WHY AND HOW' OF This video, published as part of CMI’s Roundtable session, puts the idea of content measurement in the right context- measuring content in the context of what that it was created to achieve.Which is precisely why it’s important to go beyond web analytics or social media performance, to understand effectiveness of content. CONTENT MARKETING IN THE WORLD OF LUXURY BRANDS Content Marketing In The World Of Luxury Brands. A report by McKinsey states that online share of sales for luxury goods could touch €70 Billion by 2025. The pervasiveness of the web has made luxury brands, that were once associated with their exclusivity and aspirational value, available to a growing class of consumers. 11 BRANDS WITH KILLER DIGITAL MARKETING STRATEGIES Social Media is the most popular topic among top digital brands and influencers according to a recently published report on digital marketing. The study that analysed tweets and blogs in the digital marketing space showed that a whopping 27% of the overall topic share of voice went to social media. It was followed, not very closely, by content marketing at 12%. 25 TIPS, IDEAS, AND TOOLS FOR BETTER CONTENT CURATION Don’t confuse it with syndication of content. When it comes to curation, what you leave out is just as important as what you leave in. Since the thumb rule for curation is to sift through a LOT of content and present only the points that add the most value, you needto
5 BRANDS THAT ARE KILLING IT AT B2B CONTENT MARKETING Every year, CMI releases a highly anticipated commandment capturing the latest trends from the world of content marketing. This year, their B2B edition stated that a whopping 88% of B2B marketers use content marketing as part of their overall marketing efforts. A quick EpicBeat search on B2B content marketing threw up 142.4K pieces of content that were published in 2016 alone. HOW TO ADD CONTEXT TO YOUR CONTENT STRATEGY WITH A BUYER This would be important information to know to add a layer of context to our content strategy. First, to gather insights on internet behavior navigate over to Audience > Technology > Browser & OS. You can begin to paint a visual picture of your ideal buyer persona. 10 TIPS TO CREATE COMPELLING CONTENT THAT WORKS Logic and instinct are great starting points for any writer. However, to stand out amidst the clutter you need ‘something more’. Combining your instinct with intelligence helps in creating content that transverses literary boundaries and becomes useful for theaudience.
WINNING ON SNAPCHAT: 6 BRANDS THAT SHOW YOU HOW Snapchat has arrived and how! The visual networking platform of the selfie generation has seen phenomenal growth since its launch in 2011. Over the last few years, Snapchat has amassed 100 million active daily users who share an average of 9000 photos each second. For the millions of 18-24 year olds who make up 45% of Snapchat’s user base, this is now the place to be – and so it should be WHAT WORKS ON LINKEDIN PULSE: ANALYSIS OF THE TOP 5000 Over the last three years, LinkedIn Pulse has grown to become the top content destination for B2B marketers. A report by the Content Marketing Institute states that 94% of B2B marketers regularly use LinkedIn to distribute content. It is also the most potent lead generator and boasts of a visitor-to-lead ratio that is three times higher than its competitors. MARKETING TO THE GOLDFISH GENERATION Marketing To The Goldfish Generation. February 9, 2017 By Cheryl Joy. I wonder if John Deere knew he was content marketing when he first published The Furrow way back in 1895 to help farmers farm better. To him, he was probably just creating something his customers could use to do their jobs better. Marketing isn’t hard work. 9 EPIC CONTENT MARKETING EXAMPLES BY LUXURY BRANDSEXAMPLES OF CONSENT CASESEXAMPLES OF CONSENT FORMS Opulence. Extravagance. Desire. Luxury brands have these words and the emotions derived by them at the heart of their positioning. But what does that translate to, for present day marketing where purchase boundaries are no longer limited by geography?EPICTIONS: BLOG
SEO is hard and it doesn’t help that Google seems to speak in tongues when giving recommendations. We all know that “Content is King”, and we should know “Context is God”. However, I am going to pull back the veil and provide some strategic insights you can implement today to level up your SEO game. GETTING CONTENT CURATION RIGHT: 8 BEST PRACTICES AND 6 Soon as we shipped EpicBeat’s Three-click Content Curation feature, we were asked one question in particular more than a few times. “Is it right to post someone else’s content on my website?” As some of you know, we have deliberately shied away from dishing out legal advice in our responses, directing you instead to third-party content that’s authoritative and sound. HOW TO BUILD A CONTENT MARKETING STRATEGY FROM START TO FINISH 9 out of 10 B2B buyers claim that online content has a major impact on their purchase decisions.Whether you sell a cold beverage or data encryption software, you can assume without demanding proof that your audience is looking for information about you and your competition online.. A sure-shot way to intercept those buying considerations that lead to eventual purchases is through CONTENT MARKETING IN THE WORLD OF LUXURY BRANDS Conclusion. Digital influences 70% of Burberry’s customer purchase decisions. According to their chief operating and financial officer, Julie Brown, on an average customers visit the website eight times and look at a product category 20 times, before buying. The digital transformation of luxury brands has been slower than brands in other sectors but the gap between those who took to digital 25 TIPS, IDEAS, AND TOOLS FOR BETTER CONTENT CURATIONSEE MORE ONEPICTIONS.COM
5 BRANDS THAT ARE KILLING IT AT B2B CONTENT MARKETING Every year, CMI releases a highly anticipated commandment capturing the latest trends from the world of content marketing. This year, their B2B edition stated that a whopping 88% of B2B marketers use content marketing as part of their overall marketing efforts. A quick EpicBeat search on B2B content marketing threw up 142.4K pieces of content that were published in 2016 alone. MARKETING TO THE GOLDFISH GENERATION Quoting Getapp’s content marketing researcher, Suzie Blaszkiewicz, “The current state of content marketing best practices advises against shallow and valueless content for the sole purpose of having content, opting instead for creating a content strategy which works towards business goals and provides value to end-users.” Here’s a cool infographic that tracks the history of content WINNING ON SNAPCHAT: 6 BRANDS THAT SHOW YOU HOW Snapchat has arrived and how! The visual networking platform of the selfie generation has seen phenomenal growth since its launch in 2011. Over the last few years, Snapchat has amassed 100 million active daily users who share an average of 9000 photos each second. For the millions of 18-24 year olds who make up 45% of Snapchat’s user base, this is now the place to be – and so it should be SHARES DON'T EQUATE REAL ENGAGEMENT AND WHY THAT MATTERS Ever since we launched EpicBeat early last year, the ‘applause’ feature has received a lot of attention. We’ve had more than a few people writing to us, eager to know what we mean by applause and howit’s calculated.
9 EPIC CONTENT MARKETING EXAMPLES BY LUXURY BRANDSEXAMPLES OF CONSENT CASESEXAMPLES OF CONSENT FORMS Opulence. Extravagance. Desire. Luxury brands have these words and the emotions derived by them at the heart of their positioning. But what does that translate to, for present day marketing where purchase boundaries are no longer limited by geography?EPICTIONS: BLOG
SEO is hard and it doesn’t help that Google seems to speak in tongues when giving recommendations. We all know that “Content is King”, and we should know “Context is God”. However, I am going to pull back the veil and provide some strategic insights you can implement today to level up your SEO game. GETTING CONTENT CURATION RIGHT: 8 BEST PRACTICES AND 6 Soon as we shipped EpicBeat’s Three-click Content Curation feature, we were asked one question in particular more than a few times. “Is it right to post someone else’s content on my website?” As some of you know, we have deliberately shied away from dishing out legal advice in our responses, directing you instead to third-party content that’s authoritative and sound. HOW TO BUILD A CONTENT MARKETING STRATEGY FROM START TO FINISH 9 out of 10 B2B buyers claim that online content has a major impact on their purchase decisions.Whether you sell a cold beverage or data encryption software, you can assume without demanding proof that your audience is looking for information about you and your competition online.. A sure-shot way to intercept those buying considerations that lead to eventual purchases is through CONTENT MARKETING IN THE WORLD OF LUXURY BRANDS Conclusion. Digital influences 70% of Burberry’s customer purchase decisions. According to their chief operating and financial officer, Julie Brown, on an average customers visit the website eight times and look at a product category 20 times, before buying. The digital transformation of luxury brands has been slower than brands in other sectors but the gap between those who took to digital 25 TIPS, IDEAS, AND TOOLS FOR BETTER CONTENT CURATIONSEE MORE ONEPICTIONS.COM
5 BRANDS THAT ARE KILLING IT AT B2B CONTENT MARKETING Every year, CMI releases a highly anticipated commandment capturing the latest trends from the world of content marketing. This year, their B2B edition stated that a whopping 88% of B2B marketers use content marketing as part of their overall marketing efforts. A quick EpicBeat search on B2B content marketing threw up 142.4K pieces of content that were published in 2016 alone. MARKETING TO THE GOLDFISH GENERATION Quoting Getapp’s content marketing researcher, Suzie Blaszkiewicz, “The current state of content marketing best practices advises against shallow and valueless content for the sole purpose of having content, opting instead for creating a content strategy which works towards business goals and provides value to end-users.” Here’s a cool infographic that tracks the history of content WINNING ON SNAPCHAT: 6 BRANDS THAT SHOW YOU HOW Snapchat has arrived and how! The visual networking platform of the selfie generation has seen phenomenal growth since its launch in 2011. Over the last few years, Snapchat has amassed 100 million active daily users who share an average of 9000 photos each second. For the millions of 18-24 year olds who make up 45% of Snapchat’s user base, this is now the place to be – and so it should be SHARES DON'T EQUATE REAL ENGAGEMENT AND WHY THAT MATTERS Ever since we launched EpicBeat early last year, the ‘applause’ feature has received a lot of attention. We’ve had more than a few people writing to us, eager to know what we mean by applause and howit’s calculated.
CONTENT INTELLIGENCE ARCHIVES The Data Cocktail: Social+Content+Engagement Metrics. Research suggests that the average internet user has 5.54 social media accounts. However, on an average, people actively use onlyEPICTIONS: BLOG
We made a promise to our supporters two weeks ago as we pulled back some features from EpicBeat Free. We said that good things were coming up. Well, guess what: we have an early delivery! Data exports on EpicBeat are no longer limited to content or influencers. Now you can download content and community insight MARKETING TO THE GOLDFISH GENERATION Marketing To The Goldfish Generation. February 9, 2017 By Cheryl Joy. I wonder if John Deere knew he was content marketing when he first published The Furrow way back in 1895 to help farmers farm better. To him, he was probably just creating something his customers could use to do their jobs better. Marketing isn’t hard work. CONTENT MARKETING FOR FINANCIAL SERVICES Content marketing for financial services has evolved significantly over the years. Many financial companies today, realise the need to create relatable content for their customers. The numbers say it for themselves: 78% of marketers in the financial industry use content marketing. A survey conducted in the subject by Newscred revealed that55%
HOW TO BUILD A B2B CONTENT MARKETING STRATEGY THAT DRIVES 49% of B2B marketers believe that stagnancy in achieving results with content marketing occurs due to strategy issues: the lack of knowing what to do or even figuring out what to change, fast enough.. That’s a worrying and confusing statistic because 72% of content marketers state that they owe their success to having a better content marketingstrategy.
SHARES DON'T EQUATE REAL ENGAGEMENT AND WHY THAT MATTERS Ever since we launched EpicBeat early last year, the ‘applause’ feature has received a lot of attention. We’ve had more than a few people writing to us, eager to know what we mean by applause and howit’s calculated.
HOW TO ADD CONTEXT TO YOUR CONTENT STRATEGY WITH A BUYER The end goal of any marketing campaign is about identifying specific pain points and providing solutions. One of the main benefits of creating a marketing persona is it allows you to get into the head of your target audience and internalize their pain points. WHAT WORKS ON LINKEDIN PULSE: ANALYSIS OF THE TOP 5000 Over the last three years, LinkedIn Pulse has grown to become the top content destination for B2B marketers. A report by the Content Marketing Institute states that 94% of B2B marketers regularly use LinkedIn to distribute content. It is also the most potent lead generator and boasts of a visitor-to-lead ratio that is three times higher than its competitors. WHAT YOU GET WITH EPICBEAT FREE AND WHAT'S COMING UP We made a pretty big announcement last week.Since then, we’ve had quite a few of you ask us about changes to existing plans, whether EpicBeat will continue to have a free version, and what this means forPlus users.
AN INTERVIEW WITH MASTER CURATOR ROBIN GOOD When John Deere started publishing The Furrow back in 1895, the term ‘Content Marketing’ was more than a century away. But the idea of creating worthwhile content that adds value for your audience was just as relevant as it is today. 9 EPIC CONTENT MARKETING EXAMPLES BY LUXURY BRANDSEXAMPLES OF CONSENT CASESEXAMPLES OF CONSENT FORMS Opulence. Extravagance. Desire. Luxury brands have these words and the emotions derived by them at the heart of their positioning. But what does that translate to, for present day marketing where purchase boundaries are no longer limited by geography?EPICTIONS: BLOG
SEO is hard and it doesn’t help that Google seems to speak in tongues when giving recommendations. We all know that “Content is King”, and we should know “Context is God”. However, I am going to pull back the veil and provide some strategic insights you can implement today to level up your SEO game. GETTING CONTENT CURATION RIGHT: 8 BEST PRACTICES AND 6 Soon as we shipped EpicBeat’s Three-click Content Curation feature, we were asked one question in particular more than a few times. “Is it right to post someone else’s content on my website?” As some of you know, we have deliberately shied away from dishing out legal advice in our responses, directing you instead to third-party content that’s authoritative and sound. HOW TO BUILD A CONTENT MARKETING STRATEGY FROM START TO FINISH 9 out of 10 B2B buyers claim that online content has a major impact on their purchase decisions.Whether you sell a cold beverage or data encryption software, you can assume without demanding proof that your audience is looking for information about you and your competition online.. A sure-shot way to intercept those buying considerations that lead to eventual purchases is through CONTENT MARKETING IN THE WORLD OF LUXURY BRANDS Conclusion. Digital influences 70% of Burberry’s customer purchase decisions. According to their chief operating and financial officer, Julie Brown, on an average customers visit the website eight times and look at a product category 20 times, before buying. The digital transformation of luxury brands has been slower than brands in other sectors but the gap between those who took to digital 25 TIPS, IDEAS, AND TOOLS FOR BETTER CONTENT CURATIONSEE MORE ONEPICTIONS.COM
5 BRANDS THAT ARE KILLING IT AT B2B CONTENT MARKETING Every year, CMI releases a highly anticipated commandment capturing the latest trends from the world of content marketing. This year, their B2B edition stated that a whopping 88% of B2B marketers use content marketing as part of their overall marketing efforts. A quick EpicBeat search on B2B content marketing threw up 142.4K pieces of content that were published in 2016 alone. MARKETING TO THE GOLDFISH GENERATION Quoting Getapp’s content marketing researcher, Suzie Blaszkiewicz, “The current state of content marketing best practices advises against shallow and valueless content for the sole purpose of having content, opting instead for creating a content strategy which works towards business goals and provides value to end-users.” Here’s a cool infographic that tracks the history of content WINNING ON SNAPCHAT: 6 BRANDS THAT SHOW YOU HOW Snapchat has arrived and how! The visual networking platform of the selfie generation has seen phenomenal growth since its launch in 2011. Over the last few years, Snapchat has amassed 100 million active daily users who share an average of 9000 photos each second. For the millions of 18-24 year olds who make up 45% of Snapchat’s user base, this is now the place to be – and so it should be SHARES DON'T EQUATE REAL ENGAGEMENT AND WHY THAT MATTERS Ever since we launched EpicBeat early last year, the ‘applause’ feature has received a lot of attention. We’ve had more than a few people writing to us, eager to know what we mean by applause and howit’s calculated.
9 EPIC CONTENT MARKETING EXAMPLES BY LUXURY BRANDSEXAMPLES OF CONSENT CASESEXAMPLES OF CONSENT FORMS Opulence. Extravagance. Desire. Luxury brands have these words and the emotions derived by them at the heart of their positioning. But what does that translate to, for present day marketing where purchase boundaries are no longer limited by geography?EPICTIONS: BLOG
SEO is hard and it doesn’t help that Google seems to speak in tongues when giving recommendations. We all know that “Content is King”, and we should know “Context is God”. However, I am going to pull back the veil and provide some strategic insights you can implement today to level up your SEO game. GETTING CONTENT CURATION RIGHT: 8 BEST PRACTICES AND 6 Soon as we shipped EpicBeat’s Three-click Content Curation feature, we were asked one question in particular more than a few times. “Is it right to post someone else’s content on my website?” As some of you know, we have deliberately shied away from dishing out legal advice in our responses, directing you instead to third-party content that’s authoritative and sound. HOW TO BUILD A CONTENT MARKETING STRATEGY FROM START TO FINISH 9 out of 10 B2B buyers claim that online content has a major impact on their purchase decisions.Whether you sell a cold beverage or data encryption software, you can assume without demanding proof that your audience is looking for information about you and your competition online.. A sure-shot way to intercept those buying considerations that lead to eventual purchases is through CONTENT MARKETING IN THE WORLD OF LUXURY BRANDS Conclusion. Digital influences 70% of Burberry’s customer purchase decisions. According to their chief operating and financial officer, Julie Brown, on an average customers visit the website eight times and look at a product category 20 times, before buying. The digital transformation of luxury brands has been slower than brands in other sectors but the gap between those who took to digital 25 TIPS, IDEAS, AND TOOLS FOR BETTER CONTENT CURATIONSEE MORE ONEPICTIONS.COM
5 BRANDS THAT ARE KILLING IT AT B2B CONTENT MARKETING Every year, CMI releases a highly anticipated commandment capturing the latest trends from the world of content marketing. This year, their B2B edition stated that a whopping 88% of B2B marketers use content marketing as part of their overall marketing efforts. A quick EpicBeat search on B2B content marketing threw up 142.4K pieces of content that were published in 2016 alone. MARKETING TO THE GOLDFISH GENERATION Quoting Getapp’s content marketing researcher, Suzie Blaszkiewicz, “The current state of content marketing best practices advises against shallow and valueless content for the sole purpose of having content, opting instead for creating a content strategy which works towards business goals and provides value to end-users.” Here’s a cool infographic that tracks the history of content WINNING ON SNAPCHAT: 6 BRANDS THAT SHOW YOU HOW Snapchat has arrived and how! The visual networking platform of the selfie generation has seen phenomenal growth since its launch in 2011. Over the last few years, Snapchat has amassed 100 million active daily users who share an average of 9000 photos each second. For the millions of 18-24 year olds who make up 45% of Snapchat’s user base, this is now the place to be – and so it should be SHARES DON'T EQUATE REAL ENGAGEMENT AND WHY THAT MATTERS Ever since we launched EpicBeat early last year, the ‘applause’ feature has received a lot of attention. We’ve had more than a few people writing to us, eager to know what we mean by applause and howit’s calculated.
CONTENT INTELLIGENCE ARCHIVES The Data Cocktail: Social+Content+Engagement Metrics. Research suggests that the average internet user has 5.54 social media accounts. However, on an average, people actively use onlyEPICTIONS: BLOG
We made a promise to our supporters two weeks ago as we pulled back some features from EpicBeat Free. We said that good things were coming up. Well, guess what: we have an early delivery! Data exports on EpicBeat are no longer limited to content or influencers. Now you can download content and community insight MARKETING TO THE GOLDFISH GENERATION Quoting Getapp’s content marketing researcher, Suzie Blaszkiewicz, “The current state of content marketing best practices advises against shallow and valueless content for the sole purpose of having content, opting instead for creating a content strategy which works towards business goals and provides value to end-users.” Here’s a cool infographic that tracks the history of content CONTENT MARKETING FOR FINANCIAL SERVICES Content marketing for financial services has evolved significantly over the years. Many financial companies today, realise the need to create relatable content for their customers. HOW TO BUILD A B2B CONTENT MARKETING STRATEGY THAT DRIVES 49% of B2B marketers believe that stagnancy in achieving results with content marketing occurs due to strategy issues: the lack of knowing what to do or even figuring out what to change, fast enough.. That’s a worrying and confusing statistic because 72% of content marketers state that they owe their success to having a better content marketingstrategy.
SHARES DON'T EQUATE REAL ENGAGEMENT AND WHY THAT MATTERS Ever since we launched EpicBeat early last year, the ‘applause’ feature has received a lot of attention. We’ve had more than a few people writing to us, eager to know what we mean by applause and howit’s calculated.
HOW TO ADD CONTEXT TO YOUR CONTENT STRATEGY WITH A BUYER The end goal of any marketing campaign is about identifying specific pain points and providing solutions. One of the main benefits of creating a marketing persona is it allows you to get into the head of your target audience and internalize their pain points. WHAT WORKS ON LINKEDIN PULSE: ANALYSIS OF THE TOP 5000 Over the last three years, LinkedIn Pulse has grown to become the top content destination for B2B marketers. A report by the Content Marketing Institute states that 94% of B2B marketers regularly use LinkedIn to distribute content. It is also the most potent lead generator and boasts of a visitor-to-lead ratio that is three times higher than its competitors. WHAT YOU GET WITH EPICBEAT FREE AND WHAT'S COMING UP We made a pretty big announcement last week.Since then, we’ve had quite a few of you ask us about changes to existing plans, whether EpicBeat will continue to have a free version, and what this means forPlus users.
AN INTERVIEW WITH MASTER CURATOR ROBIN GOOD When John Deere started publishing The Furrow back in 1895, the term ‘Content Marketing’ was more than a century away. But the idea of creating worthwhile content that adds value for your audience was just as relevant as it is today.RESOURCES
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