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WHAT IS MOFU OR MIDDLE OF FUNNEL? (WITH EXAMPLES) Middle of Funnel, or MoFu, refers to content created for, or marketing actions performed during, the middle section of the buyer’s journey. It’s named in reference to the middle of an organization’s sales funnel. Some examples of MoFu include data sheets and webinars. If Top of Funnel is used to get potential customers interested in your 14 MUST-TRY VIDEO CONTENT DISTRIBUTION TACTICS (IN 2021)SEE MORE ONFOUNDATIONINC.CO
WHAT IS EARNED MEDIA? (AND HOW TO GENERATE IT) What Is Earned Media? Earned Media is any media or press coverage that’s generated organically without your company directly purchasing it. Some common examples of earned media include social media shares, press mentions earned through media outreach, and organic search traffic. WHAT IS PROGRAMMATIC ADVERTISING? (WITH EXAMPLES)SEE MORE ONFOUNDATIONINC.CO
4 READY-TO-GO CHIEF MARKETING OFFICER JOB DESCRIPTION 4 Ready-To-Go Chief Marketing Officer Job Description Templates (2021) Hiring a Chief Marketing Officer (CMO) is a daunting task for companies— that’s because it can go either way. The right CMO is the ‘captain of the ship’— carefully planning the route, assessing the hurdles, keeping the cash and inventory in check andsafely
HOW TO GENERATE B2B LEADS USING FACEBOOK IN 2021 Generating B2B leads on Facebook isn’t impossible. It’s often assumed that Facebook is a B2C-only platform, but in reality, B2B brands can use Facebook to target just about any buyer persona imaginable—finance professionals, marketing executives, app developers, startup founders . One of the reasons Facebook is often overlooked by B2B marketers is the fact that LinkedIn and Google WHAT IS A PERSONA? (AND 6 STEPS TO GET YOU STARTED) What is a persona? The first customer persona was created decades ago, and while personas have evolved over the years to include more information, the definition has remained the same: A persona is a representation of your customer base—it brings your customers’ pain points, needs, perspectives, and challenges all together in the context of a character’s life. B2B MARKETING STRATEGIES: EXAMPLES & BEST PRACTICES FOR 2021 One of the best examples of employee empowerment as a B2B marketing strategy was the video campaign the live chat company Drift ran on LinkedIn in 2018 —a campaign that was planned only five days before it was launched, yet generated 3 million views and resulted in the highest single-day traffic in the company’s history. HOW TO USE INSTAGRAM FOR B2B MARKETING IN 2021 Instagram can be a strong visual marketing channel for your brand and an opportunity to build a following that helps grow your B2B business.. In fact, more than 25 million companies across the world are taking advantage of Instagram for Business.. Don’t know what Instagram is? Now is the time to learn. Instagram is a social networking app that is made for sharing photos and videos from a WHAT IS TOFU OR TOP OF FUNNEL? (WITH EXAMPLES) What Is ToFu (Top Of Funnel)? Top of Funnel, or ToFu, refers to content created for, or marketing actions performed at, the start of the buyer’s journey. It’s named in reference to the beginning (or top) of an organization’s sales funnel. Some examples of ToFu include blog posts and eBooks. ToFu is intended to educate youraudience about
WHAT IS MOFU OR MIDDLE OF FUNNEL? (WITH EXAMPLES) Middle of Funnel, or MoFu, refers to content created for, or marketing actions performed during, the middle section of the buyer’s journey. It’s named in reference to the middle of an organization’s sales funnel. Some examples of MoFu include data sheets and webinars. If Top of Funnel is used to get potential customers interested in your 14 MUST-TRY VIDEO CONTENT DISTRIBUTION TACTICS (IN 2021)SEE MORE ONFOUNDATIONINC.CO
WHAT IS EARNED MEDIA? (AND HOW TO GENERATE IT) What Is Earned Media? Earned Media is any media or press coverage that’s generated organically without your company directly purchasing it. Some common examples of earned media include social media shares, press mentions earned through media outreach, and organic search traffic. WHAT IS PROGRAMMATIC ADVERTISING? (WITH EXAMPLES)SEE MORE ONFOUNDATIONINC.CO
4 READY-TO-GO CHIEF MARKETING OFFICER JOB DESCRIPTION 4 Ready-To-Go Chief Marketing Officer Job Description Templates (2021) Hiring a Chief Marketing Officer (CMO) is a daunting task for companies— that’s because it can go either way. The right CMO is the ‘captain of the ship’— carefully planning the route, assessing the hurdles, keeping the cash and inventory in check andsafely
HOW TO GENERATE B2B LEADS USING FACEBOOK IN 2021 Generating B2B leads on Facebook isn’t impossible. It’s often assumed that Facebook is a B2C-only platform, but in reality, B2B brands can use Facebook to target just about any buyer persona imaginable—finance professionals, marketing executives, app developers, startup founders . One of the reasons Facebook is often overlooked by B2B marketers is the fact that LinkedIn and Google 6 B2B MARKETING TACTICS TO USE IN 2021 (FROM THE PROS) 6 B2B Marketing Tactics To Use In 2021 (From The Pros) Select your plan: Grow Getters Club. → Access to all Growth & SEO Teardowns. → Access to the native BRICK Data. → Quarterly BRICK Reports. → Quarterly Subscriber-only Webinars. → Weekly Curated SaaS & Marketing Newsletter. $50.00/month or $500.00/annually*. BRAND POSITIONING: HOW TO DEVELOP A UNIQUE & MEMORABLE B2B Five simple steps to powerful brand positioning. Five steps that position you as a magnetic one-of-a-kind B2B brand prospects want to do business with. Let’s sum them up: Talk to customers. Do market research to validate brand messaging. Choose your brand positioning. Create your value proposition. HOW TO FIND & HIRE A CONTENT CREATOR IN 6 STEPS (2021) How To Find & Hire A Content Creator In 6 Steps (2021) Select your plan: Grow Getters Club. → Access to all Growth & SEO Teardowns. → Access to the native BRICK Data. → Quarterly BRICK Reports. → Quarterly Subscriber-only Webinars. → Weekly Curated SaaS & Marketing Newsletter. $50.00/month or $500.00/annually*. HOW TO SET B2B MARKETING GOALS IN 2021 (AND STICK TO THEM) How To Set B2B Marketing Goals In 2021 (And Stick To Them) Select your plan: Grow Getters Club. → Access to all Growth & SEO Teardowns. → Access to the native BRICK Data. → Quarterly BRICK Reports. → Quarterly Subscriber-only Webinars. → Weekly Curated SaaS & Marketing Newsletter. $50.00/month or $500.00/annually*. WHAT IS EARNED MEDIA? (AND HOW TO GENERATE IT) What Is Earned Media? Earned Media is any media or press coverage that’s generated organically without your company directly purchasing it. Some common examples of earned media include social media shares, press mentions earned through media outreach, and organic search traffic. WHAT IS REMARKETING? The main purpose of remarketing is to reach users who are already aware of your brand or your products/services and therefore have a much higher chance of converting. The ads target the user on several occasions, using personalization, and encourage the user to move alongthe sales funnel.
WHAT IS B2B SALES? (PLUS 5 WAYS TO SELL MORE IN 2021) Business-to-business (B2B) sales is the process of selling a product or service to another business. You could be selling a SaaS product, IT support, office supplies, or app development—as long as you’re selling from one business to another, it falls under the B2B sales umbrella. Which leads us to the big question at hand: 14 TOP MARKETING PODCASTS FOR B2B MARKETERS IN 2021 Masters Of Scale. A LinkedIn co-founder, Reid Hoffman’s Masters of Scale podcast is known for interviewing big-name business builders like Mark Zuckerberg & Sheryl Sandberg to talk best practices when scaling a business, and how to go from something small to something game-changing. 8. I Love Marketing. 21 BEST MARKETING BOOKS FOR B2B MARKETERS IN 2021 So on that note, here are the 21 best marketing books every B2B marketer should read if they want to be successful in the field: 1. How to Win Friends & Influence People. This classic from Dale Carnegie is a must-read for every B2B marketer, no questions asked. WHAT IS A VERTICAL? (WITH EXAMPLES) A Vertical, also known as a sales vertical or vertical market, is the industry that a company’s offerings are specifically catered towards. Examples of verticals include automotive, education, manufacturing, and realSkip to content
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