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CONTACT US | GLADIATOR LAW MARKETING Share with us a few basics and we will reach out to schedule a time to talk. Gladiator Law Marketing offers a free Web marketing analysis, providing you with valuable insights about your competition and how to secure more clients from your online efforts. Your Name (required) Email (required) Contact Phone. Website URL. A BLOG FOR LAWYERS WHO NEED HELP WITH MARKETING Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion.HOW TO CHOOSE A URL
Your URL is the “digital face” of your firm, and you want it to effortlessly convey the services you offer and your firm’s expertise. If you need some coaching about choosing the best URL for your firm, our Gladiator professionals would be glad to assist you. Call us at 1-888-683-3212 and we’ll help you brainstorm! MARKETING FOR PERSONAL INJURY LAWYERS Marketing for Personal Injury is by far the most competitive arena in law. You simply cannot afford to have a sub-par website, especially if you plan on leveraging that website to get cases. Investing in SEO or PPC with an inferior website is like putting gas in a car with a hole in the tank. It is a waste of money. LIST OF AWARDS FOR LAW FIRMS AND LAWYERS John H. Pickering Achievement Award. “recognizes brilliant legal work, advocacy of pro bono service, dedication to the cause of equal justice for all, and promotion of the highest standards of ethics and professionalism in the law”. Robert W. Meserve Award. nationalrecognition for
MARKETING FOR BANKRUPTCY LAWYERS A large percentage of people do not trust ads. It is estimated that up to 70% of people skip right over them and proceed to what we call the organic listings. This is why SEO for bankruptcy lawyers is so important. These are the listings in the maps section and the WHAT IS A GOOD MARKETING ROI FOR LAWYERS? If a referral brings you 1/3 the fees, then referred cases have an R:C of 3, which is 66.7% of the base hourly rate. So you might decide that marketing isn’t worth it unless you can beat the attorney referral fee, in which case an R:C greater than 3 is required. OK, I read theabove.
TIPS FOR UNDERSTANDING GOOGLE ALGORITHM UPDATES Lesson #3: If the beach is calling and you’re short on time, call in the professionals. An algorithm is a set of rules. Google has a set of rules that determine which websites and passages they surface in answer to a user’s query. Google doesn’t tell you how their algorithm works, but they offer you lots of hints. LAW FIRM MARKETING AGENCY With more lawyers aiming for a piece of the pie, law firms can’t afford to partner with an agency that isn’t considered the best. Our annual client retention rates are consistently above 95%. We listen to our clients and put as much effort into their marketing campaign as they put into their own cases. We care about our clients and the GLADIATOR LAW MARKETING: WHO WE ARE The Heart of What We Do. We are client-centric, formulating our business practices around what is best for our clients. At the core of our agency is a transparent approach that provides law firms flexibility and freedom of choice in their Web marketing initiatives. To learn more about how Gladiator Law Marketing supports your law firmand how
CONTACT US | GLADIATOR LAW MARKETING Share with us a few basics and we will reach out to schedule a time to talk. Gladiator Law Marketing offers a free Web marketing analysis, providing you with valuable insights about your competition and how to secure more clients from your online efforts. Your Name (required) Email (required) Contact Phone. Website URL. A BLOG FOR LAWYERS WHO NEED HELP WITH MARKETING Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion.HOW TO CHOOSE A URL
Your URL is the “digital face” of your firm, and you want it to effortlessly convey the services you offer and your firm’s expertise. If you need some coaching about choosing the best URL for your firm, our Gladiator professionals would be glad to assist you. Call us at 1-888-683-3212 and we’ll help you brainstorm! MARKETING FOR PERSONAL INJURY LAWYERS Marketing for Personal Injury is by far the most competitive arena in law. You simply cannot afford to have a sub-par website, especially if you plan on leveraging that website to get cases. Investing in SEO or PPC with an inferior website is like putting gas in a car with a hole in the tank. It is a waste of money. LIST OF AWARDS FOR LAW FIRMS AND LAWYERS John H. Pickering Achievement Award. “recognizes brilliant legal work, advocacy of pro bono service, dedication to the cause of equal justice for all, and promotion of the highest standards of ethics and professionalism in the law”. Robert W. Meserve Award. nationalrecognition for
MARKETING FOR BANKRUPTCY LAWYERS A large percentage of people do not trust ads. It is estimated that up to 70% of people skip right over them and proceed to what we call the organic listings. This is why SEO for bankruptcy lawyers is so important. These are the listings in the maps section and the WHAT IS A GOOD MARKETING ROI FOR LAWYERS? If a referral brings you 1/3 the fees, then referred cases have an R:C of 3, which is 66.7% of the base hourly rate. So you might decide that marketing isn’t worth it unless you can beat the attorney referral fee, in which case an R:C greater than 3 is required. OK, I read theabove.
TIPS FOR UNDERSTANDING GOOGLE ALGORITHM UPDATES Lesson #3: If the beach is calling and you’re short on time, call in the professionals. An algorithm is a set of rules. Google has a set of rules that determine which websites and passages they surface in answer to a user’s query. Google doesn’t tell you how their algorithm works, but they offer you lots of hints. WEBSITE DESIGN AGENCY FOR LAWYERS The custom-crafted designs for our law firm clients have been selected as winners of two 2021 Webby Awards, several WebAwards (2019 & 2020),a 2020 Davey Award
A BLOG FOR LAWYERS WHO NEED HELP WITH MARKETING Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion.CLIENT TESTIMONIALS
“In the past 10 years, I have worked with several SEO and website design companies. I have flown all over the country meeting different teams and Gladiator Law Marketing goes above and beyond any one I have ever worked with in the past. One of my big issues with SEO companies was the lack of communication on what was being done for my site andlack of reporting.
TOP 40 LAW FIRM WEBSITE DESIGNS When it comes to simple designs, this site is a perfect example. With nothing but the provocative text on the homepage, scrolling over the practice areas fills the page with explosions of bold colorful artwork that represent the practice. SEO FOR LAWYERS: A GUIDE BUILT TO CONQUER If a firm spends $50,000 on SEO, at a minimum they should want to get $150,000 in attorney fees. There are four primary stakeholders when it comes to the return your firm will achieve using SEO for a law firm site. The SEO Agency – Some agencies and SEOs are just plain betterthan others.
LAW FIRM BLOG WRITING After all, the goal here is to convert readers into leads, and leads into clients. 5. Make sure your blog is “scannable” with headings, subheadings and short paragraphs. For readers who have little time or are on the go, they may only scan your blog, making quick note of keypoints and ideas.
HOW TO ACHIEVE A PERFECT 10 AVVO RATING Step 8: Add The Avvo Rating Badge To Your Website. This last step is entirely up to the attorney whether or not they want to do it. Skipping this step will leave your profile at 95% completion which still qualifies as a perfect 10 rating. Choosing not to add the badge will not hurt or reduce your score in any way. ULTIMATE GUIDE TO LOCAL SERVICE ADS FOR LAWYERS In the ever-evolving world of Google, a new opportunity is shining over the horizon in the form of Local Service Ads for lawyers (LSAs). This new option is a lead-generation tool that connects prospective clients directly to you through call, text, or your firm’s intake software.It is designed to match potential customers with local firmsand businesses.
COMMON MYTHS ABOUT LAWYERS AND WHAT ATTORNEYS CAN DO … Lawyers Are in Cahoots with Police, Judges and Prosecutors. Clients don’t tend to see attorneys at 9 p.m. with their sleeves rolled up, eating a stale turkey sandwich and poring over a cryptic statute. Many people think of lawyers as high-flyers who charge exorbitant hourly rates and vacation on yachts. The reason it’s important to debunk CLIENT-CENTERED CONTENT: GIVE READERS WHAT THEY WANT Don’t Give Readers a Reason to Click “Back”. Of course, your content must contain SEO keywords and phrases so that search engines and readers can find you. But after arriving at your website, the quality of your online content is paramount in determining whether — and for how long – a reader stays there. Minutes and seconds matterin
LAW FIRM MARKETING AGENCY With more lawyers aiming for a piece of the pie, law firms can’t afford to partner with an agency that isn’t considered the best. Our annual client retention rates are consistently above 95%. We listen to our clients and put as much effort into their marketing campaign as they put into their own cases. We care about our clients and the GLADIATOR LAW MARKETING: WHO WE AREGLADIATOR LAW FIRMGLADIATOR MARKETING LLCEMAIL MARKETING RULES AND REGULATIONSLEGAL MARKETINGFIRMS
The Heart of What We Do. We are client-centric, formulating our business practices around what is best for our clients. At the core of our agency is a transparent approach that provides law firms flexibility and freedom of choice in their Web marketing initiatives. To learn more about how Gladiator Law Marketing supports your law firmand how
A BLOG FOR LAWYERS WHO NEED HELP WITH MARKETING Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion. MARKETING FOR PERSONAL INJURY LAWYERS Marketing for Personal Injury is by far the most competitive arena in law. You simply cannot afford to have a sub-par website, especially if you plan on leveraging that website to get cases. Investing in SEO or PPC with an inferior website is like putting gas in a car with a hole in the tank. It is a waste of money. WHAT IS A GOOD MARKETING ROI FOR LAWYERS? If a referral brings you 1/3 the fees, then referred cases have an R:C of 3, which is 66.7% of the base hourly rate. So you might decide that marketing isn’t worth it unless you can beat the attorney referral fee, in which case an R:C greater than 3 is required. OK, I read theabove.
MARKETING FOR BANKRUPTCY LAWYERS A large percentage of people do not trust ads. It is estimated that up to 70% of people skip right over them and proceed to what we call the organic listings. This is why SEO for bankruptcy lawyers is so important. These are the listings in the maps section and theHOW TO CHOOSE A URL
Your URL is the “digital face” of your firm, and you want it to effortlessly convey the services you offer and your firm’s expertise. If you need some coaching about choosing the best URL for your firm, our Gladiator professionals would be glad to assist you. Call us at 1-888-683-3212 and we’ll help you brainstorm! LIST OF AWARDS FOR LAW FIRMS AND LAWYERS John H. Pickering Achievement Award. “recognizes brilliant legal work, advocacy of pro bono service, dedication to the cause of equal justice for all, and promotion of the highest standards of ethics and professionalism in the law”. Robert W. Meserve Award. nationalrecognition for
TIPS FOR UNDERSTANDING GOOGLE ALGORITHM UPDATES Lesson #3: If the beach is calling and you’re short on time, call in the professionals. An algorithm is a set of rules. Google has a set of rules that determine which websites and passages they surface in answer to a user’s query. Google doesn’t tell you how their algorithm works, but they offer you lots of hints. LAW FIRM OFFLINE MARKETING HELPING ONLINE STRATEGY FOR LAWYERS Raising awareness of your firm requires a comprehensive strategy, which includes offline and online efforts. Always keep an eye out for opportunities to meet others and reach out to your community. Networking is still the best method of garnering business, so get out there and engage. And when you’re handing out your business cards,make sure
LAW FIRM MARKETING AGENCY With more lawyers aiming for a piece of the pie, law firms can’t afford to partner with an agency that isn’t considered the best. Our annual client retention rates are consistently above 95%. We listen to our clients and put as much effort into their marketing campaign as they put into their own cases. We care about our clients and the GLADIATOR LAW MARKETING: WHO WE AREGLADIATOR LAW FIRMGLADIATOR MARKETING LLCEMAIL MARKETING RULES AND REGULATIONSLEGAL MARKETINGFIRMS
The Heart of What We Do. We are client-centric, formulating our business practices around what is best for our clients. At the core of our agency is a transparent approach that provides law firms flexibility and freedom of choice in their Web marketing initiatives. To learn more about how Gladiator Law Marketing supports your law firmand how
A BLOG FOR LAWYERS WHO NEED HELP WITH MARKETING Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion. MARKETING FOR PERSONAL INJURY LAWYERS Marketing for Personal Injury is by far the most competitive arena in law. You simply cannot afford to have a sub-par website, especially if you plan on leveraging that website to get cases. Investing in SEO or PPC with an inferior website is like putting gas in a car with a hole in the tank. It is a waste of money. WHAT IS A GOOD MARKETING ROI FOR LAWYERS? If a referral brings you 1/3 the fees, then referred cases have an R:C of 3, which is 66.7% of the base hourly rate. So you might decide that marketing isn’t worth it unless you can beat the attorney referral fee, in which case an R:C greater than 3 is required. OK, I read theabove.
MARKETING FOR BANKRUPTCY LAWYERS A large percentage of people do not trust ads. It is estimated that up to 70% of people skip right over them and proceed to what we call the organic listings. This is why SEO for bankruptcy lawyers is so important. These are the listings in the maps section and theHOW TO CHOOSE A URL
Your URL is the “digital face” of your firm, and you want it to effortlessly convey the services you offer and your firm’s expertise. If you need some coaching about choosing the best URL for your firm, our Gladiator professionals would be glad to assist you. Call us at 1-888-683-3212 and we’ll help you brainstorm! LIST OF AWARDS FOR LAW FIRMS AND LAWYERS John H. Pickering Achievement Award. “recognizes brilliant legal work, advocacy of pro bono service, dedication to the cause of equal justice for all, and promotion of the highest standards of ethics and professionalism in the law”. Robert W. Meserve Award. nationalrecognition for
TIPS FOR UNDERSTANDING GOOGLE ALGORITHM UPDATES Lesson #3: If the beach is calling and you’re short on time, call in the professionals. An algorithm is a set of rules. Google has a set of rules that determine which websites and passages they surface in answer to a user’s query. Google doesn’t tell you how their algorithm works, but they offer you lots of hints. LAW FIRM OFFLINE MARKETING HELPING ONLINE STRATEGY FOR LAWYERS Raising awareness of your firm requires a comprehensive strategy, which includes offline and online efforts. Always keep an eye out for opportunities to meet others and reach out to your community. Networking is still the best method of garnering business, so get out there and engage. And when you’re handing out your business cards,make sure
LAW FIRM MARKETING AGENCY With more lawyers aiming for a piece of the pie, law firms can’t afford to partner with an agency that isn’t considered the best. Our annual client retention rates are consistently above 95%. We listen to our clients and put as much effort into their marketing campaign as they put into their own cases. We care about our clients and the WEBSITE DESIGN AGENCY FOR LAWYERS The custom-crafted designs for our law firm clients have been selected as winners of two 2021 Webby Awards, several WebAwards (2019 & 2020),a 2020 Davey Award
A BLOG FOR LAWYERS WHO NEED HELP WITH MARKETING Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion. SEO AGENCY FOR LAW FIRMS A good ROI for SEO is a 5X return. If you spend $1,000, your campaign should generate $5,000 in attorney fees. The range our clients see is 3X to 10X. There are four stakeholders that dictate the return your law firm may experience. The SEO Agency – Some agencies performbetter than others.
PPC AGENCY FOR LAW FIRMS Average CTR: PPC for law firms is efficient. On average, click-through-rates (CTR) of 2% or higher are considered good. The legal industry averages 4.45% on Google AdWords. Average CPC: The cost-per-click (CPC) for lawyers ranges typically between $5 and $300 per click. That is a huge difference. MARKETING FOR DEFENSE LAWYERS A large percentage of people do not trust ads. It is estimated that up to 70% of people skip right over them and proceed to what we call the organic listings. This is why SEO for defense attorneys is so important. These are the listings in the maps section and theCLIENT TESTIMONIALS
“In the past 10 years, I have worked with several SEO and website design companies. I have flown all over the country meeting different teams and Gladiator Law Marketing goes above and beyond any one I have ever worked with in the past. One of my big issues with SEO companies was the lack of communication on what was being done for my site andlack of reporting.
TOP 40 LAW FIRM WEBSITE DESIGNS When it comes to simple designs, this site is a perfect example. With nothing but the provocative text on the homepage, scrolling over the practice areas fills the page with explosions of bold colorful artwork that represent the practice. HOW TO ACHIEVE A PERFECT 10 AVVO RATING Step 8: Add The Avvo Rating Badge To Your Website. This last step is entirely up to the attorney whether or not they want to do it. Skipping this step will leave your profile at 95% completion which still qualifies as a perfect 10 rating. Choosing not to add the badge will not hurt or reduce your score in any way. ULTIMATE GUIDE TO LOCAL SERVICE ADS FOR LAWYERS In the ever-evolving world of Google, a new opportunity is shining over the horizon in the form of Local Service Ads for lawyers (LSAs). This new option is a lead-generation tool that connects prospective clients directly to you through call, text, or your firm’s intake software.It is designed to match potential customers with local firmsand businesses.
LAW FIRM MARKETING AGENCY With more lawyers aiming for a piece of the pie, law firms can’t afford to partner with an agency that isn’t considered the best. Our annual client retention rates are consistently above 95%. We listen to our clients and put as much effort into their marketing campaign as they put into their own cases. We care about our clients and the GLADIATOR LAW MARKETING: WHO WE AREGLADIATOR LAW FIRMGLADIATOR MARKETING LLCEMAIL MARKETING RULES AND REGULATIONSLEGAL MARKETINGFIRMS
The Heart of What We Do. We are client-centric, formulating our business practices around what is best for our clients. At the core of our agency is a transparent approach that provides law firms flexibility and freedom of choice in their Web marketing initiatives. To learn more about how Gladiator Law Marketing supports your law firmand how
A BLOG FOR LAWYERS WHO NEED HELP WITH MARKETING Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion. MARKETING FOR PERSONAL INJURY LAWYERS Marketing for Personal Injury is by far the most competitive arena in law. You simply cannot afford to have a sub-par website, especially if you plan on leveraging that website to get cases. Investing in SEO or PPC with an inferior website is like putting gas in a car with a hole in the tank. It is a waste of money. WHAT IS A GOOD MARKETING ROI FOR LAWYERS? If a referral brings you 1/3 the fees, then referred cases have an R:C of 3, which is 66.7% of the base hourly rate. So you might decide that marketing isn’t worth it unless you can beat the attorney referral fee, in which case an R:C greater than 3 is required. OK, I read theabove.
MARKETING FOR BANKRUPTCY LAWYERS A large percentage of people do not trust ads. It is estimated that up to 70% of people skip right over them and proceed to what we call the organic listings. This is why SEO for bankruptcy lawyers is so important. These are the listings in the maps section and theHOW TO CHOOSE A URL
Your URL is the “digital face” of your firm, and you want it to effortlessly convey the services you offer and your firm’s expertise. If you need some coaching about choosing the best URL for your firm, our Gladiator professionals would be glad to assist you. Call us at 1-888-683-3212 and we’ll help you brainstorm! LIST OF AWARDS FOR LAW FIRMS AND LAWYERS John H. Pickering Achievement Award. “recognizes brilliant legal work, advocacy of pro bono service, dedication to the cause of equal justice for all, and promotion of the highest standards of ethics and professionalism in the law”. Robert W. Meserve Award. nationalrecognition for
TIPS FOR UNDERSTANDING GOOGLE ALGORITHM UPDATES Lesson #3: If the beach is calling and you’re short on time, call in the professionals. An algorithm is a set of rules. Google has a set of rules that determine which websites and passages they surface in answer to a user’s query. Google doesn’t tell you how their algorithm works, but they offer you lots of hints. LAW FIRM OFFLINE MARKETING HELPING ONLINE STRATEGY FOR LAWYERS Raising awareness of your firm requires a comprehensive strategy, which includes offline and online efforts. Always keep an eye out for opportunities to meet others and reach out to your community. Networking is still the best method of garnering business, so get out there and engage. And when you’re handing out your business cards,make sure
LAW FIRM MARKETING AGENCY With more lawyers aiming for a piece of the pie, law firms can’t afford to partner with an agency that isn’t considered the best. Our annual client retention rates are consistently above 95%. We listen to our clients and put as much effort into their marketing campaign as they put into their own cases. We care about our clients and the GLADIATOR LAW MARKETING: WHO WE AREGLADIATOR LAW FIRMGLADIATOR MARKETING LLCEMAIL MARKETING RULES AND REGULATIONSLEGAL MARKETINGFIRMS
The Heart of What We Do. We are client-centric, formulating our business practices around what is best for our clients. At the core of our agency is a transparent approach that provides law firms flexibility and freedom of choice in their Web marketing initiatives. To learn more about how Gladiator Law Marketing supports your law firmand how
A BLOG FOR LAWYERS WHO NEED HELP WITH MARKETING Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion. MARKETING FOR PERSONAL INJURY LAWYERS Marketing for Personal Injury is by far the most competitive arena in law. You simply cannot afford to have a sub-par website, especially if you plan on leveraging that website to get cases. Investing in SEO or PPC with an inferior website is like putting gas in a car with a hole in the tank. It is a waste of money. WHAT IS A GOOD MARKETING ROI FOR LAWYERS? If a referral brings you 1/3 the fees, then referred cases have an R:C of 3, which is 66.7% of the base hourly rate. So you might decide that marketing isn’t worth it unless you can beat the attorney referral fee, in which case an R:C greater than 3 is required. OK, I read theabove.
MARKETING FOR BANKRUPTCY LAWYERS A large percentage of people do not trust ads. It is estimated that up to 70% of people skip right over them and proceed to what we call the organic listings. This is why SEO for bankruptcy lawyers is so important. These are the listings in the maps section and theHOW TO CHOOSE A URL
Your URL is the “digital face” of your firm, and you want it to effortlessly convey the services you offer and your firm’s expertise. If you need some coaching about choosing the best URL for your firm, our Gladiator professionals would be glad to assist you. Call us at 1-888-683-3212 and we’ll help you brainstorm! LIST OF AWARDS FOR LAW FIRMS AND LAWYERS John H. Pickering Achievement Award. “recognizes brilliant legal work, advocacy of pro bono service, dedication to the cause of equal justice for all, and promotion of the highest standards of ethics and professionalism in the law”. Robert W. Meserve Award. nationalrecognition for
TIPS FOR UNDERSTANDING GOOGLE ALGORITHM UPDATES Lesson #3: If the beach is calling and you’re short on time, call in the professionals. An algorithm is a set of rules. Google has a set of rules that determine which websites and passages they surface in answer to a user’s query. Google doesn’t tell you how their algorithm works, but they offer you lots of hints. LAW FIRM OFFLINE MARKETING HELPING ONLINE STRATEGY FOR LAWYERS Raising awareness of your firm requires a comprehensive strategy, which includes offline and online efforts. Always keep an eye out for opportunities to meet others and reach out to your community. Networking is still the best method of garnering business, so get out there and engage. And when you’re handing out your business cards,make sure
LAW FIRM MARKETING AGENCY With more lawyers aiming for a piece of the pie, law firms can’t afford to partner with an agency that isn’t considered the best. Our annual client retention rates are consistently above 95%. We listen to our clients and put as much effort into their marketing campaign as they put into their own cases. We care about our clients and the WEBSITE DESIGN AGENCY FOR LAWYERS The custom-crafted designs for our law firm clients have been selected as winners of two 2021 Webby Awards, several WebAwards (2019 & 2020),a 2020 Davey Award
A BLOG FOR LAWYERS WHO NEED HELP WITH MARKETING Top-notch marketing for lawyers includes crafting attorney bios that inspire trust, confidence and loyalty. When a potential client looks for an attorney, they are often in crisis and want to find someone who has expertise as well as compassion. SEO AGENCY FOR LAW FIRMS A good ROI for SEO is a 5X return. If you spend $1,000, your campaign should generate $5,000 in attorney fees. The range our clients see is 3X to 10X. There are four stakeholders that dictate the return your law firm may experience. The SEO Agency – Some agencies performbetter than others.
PPC AGENCY FOR LAW FIRMS Average CTR: PPC for law firms is efficient. On average, click-through-rates (CTR) of 2% or higher are considered good. The legal industry averages 4.45% on Google AdWords. Average CPC: The cost-per-click (CPC) for lawyers ranges typically between $5 and $300 per click. That is a huge difference. MARKETING FOR DEFENSE LAWYERS A large percentage of people do not trust ads. It is estimated that up to 70% of people skip right over them and proceed to what we call the organic listings. This is why SEO for defense attorneys is so important. These are the listings in the maps section and theCLIENT TESTIMONIALS
“In the past 10 years, I have worked with several SEO and website design companies. I have flown all over the country meeting different teams and Gladiator Law Marketing goes above and beyond any one I have ever worked with in the past. One of my big issues with SEO companies was the lack of communication on what was being done for my site andlack of reporting.
TOP 40 LAW FIRM WEBSITE DESIGNS When it comes to simple designs, this site is a perfect example. With nothing but the provocative text on the homepage, scrolling over the practice areas fills the page with explosions of bold colorful artwork that represent the practice. HOW TO ACHIEVE A PERFECT 10 AVVO RATING Step 8: Add The Avvo Rating Badge To Your Website. This last step is entirely up to the attorney whether or not they want to do it. Skipping this step will leave your profile at 95% completion which still qualifies as a perfect 10 rating. Choosing not to add the badge will not hurt or reduce your score in any way. ULTIMATE GUIDE TO LOCAL SERVICE ADS FOR LAWYERS In the ever-evolving world of Google, a new opportunity is shining over the horizon in the form of Local Service Ads for lawyers (LSAs). This new option is a lead-generation tool that connects prospective clients directly to you through call, text, or your firm’s intake software.It is designed to match potential customers with local firmsand businesses.
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AWARD-WINNING LAW FIRM MARKETING AGENCY WE HELP THE BEST LAW FIRMS CONQUER THEIR ONLINE MARKET. Request a Free Marketing Consultation EXCEEDING EXPECTATIONS Gladiator is straightforward in their pricing, upfront on what they can and cannot do, and THEY DON’T GIVE EXCUSES. They provide the answer… not always the answer you want to hear, but the real answer. How many vendors will actually tell you the truth? They’re few and far between, especially in the Internet arena. They are a BOUTIQUE AGENCY THAT COMES WITH THE BACKGROUND AND EXPERIENCE OF A NATIONAL ORGANIZATION. Try finding that in the marketplace!!!” _— Richard Sabatino (New York, NY)_CLIENT TESTIMONIALS
CONQUER YOUR MARKET. STRESS-TESTED WEB MARKETING SERVICES FOR LAWYERS. Our use of artificial intelligence, machine learning, and decades of experience allow our clients to consistently outperform their competition. With more lawyers aiming for a piece of the pie, law firms can’t afford to partner with an agency that isn’t considered the best. OUR ANNUAL CLIENT RETENTION RATES ARE CONSISTENTLY ABOVE95%.
We listen to our clients and put as much effort into their marketing campaign as they put into their own cases. We care about our clients and the results we produce for them. SERVICES FOR LAW FIRMSBEYOND PRETTY.
WEBSITE DESIGNS THAT WORK HARD FOR YOUR LAW FIRM. Your website should be an accurate reflection of the firm’s own personality, not some cookie-cutter off-the-shelf template. We have a phenomenal, award-winning design team that goes the extra mile to help you put your best foot forward in a way that separates you from the other firms in your market. FIRST IMPRESSIONS MATTER; WHAT DOES YOUR WEBSITE SAY ABOUT YOU? Research shows that 55% of referrals will look you up online beforecontacting you.
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GET MORE CASES (PERIOD). WEB MARKETING IMPLEMENTED WITH STRATEGIC THOUGHT AND ALIGNED WITH YOURBUSINESS GOALS.
Successful marketing requires the development of a custom strategy that is aggressively implemented and adapts as the market changes. SEO may be right for some firms, whereas PPC is a better fit for others. WE UNDERSTAND THE PROS AND CONS OF ALL OPTIONS AVAILABLE TO LAW FIRMS AND CAN HELP YOU MAKE THE BEST DECISIONS. Our core offerings are search engine optimization and pay-per-click advertising.SEO PPC
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ABOUT GLM: OUR STORY WHY TOP LAW FIRMS CHOOSE US CLIENT SUCCESS BEGINS WITH OUR BUSINESS MODEL. Gladiator Law Marketing was built on a business model others said would fail. Law firm marketing agencies had institutionalized a culture of ego, wild profit margins and lack of accountability. As attorneys rode the merry-go-round of agencies, they acquiesced or became increasingly disillusioned. GUESS WHAT? OUR BUSINESS MODEL DIDN’T FAIL. IN FACT, IT SEEMED TO BE JUST THE SOLUTION LAW FIRMS HAD BEEN WAITING FOR. Do you feel like you’ve been lost in the crowd? Does your online marketing program feel like one big exercise in throwing good money after bad? Are you ready to quit being stuck and start finding strategic ways to attract new clients online? Then, let’s get towork.
* Top-Rated Client Support * Results-Proven Strategies * Singular Focus on Law Firms * Proven By The Test Of Time*
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HERE’S HOW YOU WIN. BE STRATEGIC. INVEST. OUTPERFORM. ALL ARE REQUIRED IN ORDER TO MAXIMIZE GROWTH POTENTIAL. Hall of Fame NFL Coach Vince Lombardi would teach his players how to put on their socks. Was that his secret to multiple Superbowl Championships? Not exactly. HIS REAL SECRET WAS THAT EVERYTHING MATTERED. If you want to have a successful marketing campaign, your firm must be a top performer. This means having a better website, with better content, than your competitors; targeting the right keywords with a sound strategy; watching the campaign closely and adjusting as needed; and leveraging technology to ensure the firm is getting the best possible return-on-investment. Law firm marketing is too competitive to cut corners… every detail matters. HOW DO YOU GUARANTEE VICTORY? BE THE BEST. WORDS FROM THE CEO: HOW TO HAVE AN EXCELLENT FIRST CALL WITH ANAGENCY.
HELP US HELP YOU
When we receive an inquiry from a law firm, we know that, despite the characteristics setting that firm apart from others, there is likely one thing they have in common with our other clients. Namely, they want to improve the outcome of their marketing efforts. Regardless of the firm’s position coming into the call, ours is always the same: to help them get one step closer to their marketing goals. Here are three simple things you can do to help us help you with your marketingstrategy.
TIP ONE: APPROACH YOUR SEARCH FOR AN AGENCY AS IF YOU WERE BUYING AHOUSE, NOT A CAR.
Many attorneys spend about as much time selecting a marketing agency as they would shopping for a new car. They look only at the sticker price. But what these attorneys are not factoring into the price is the cost of making a poor decision. If your firm’s $50,000 marketing budget is supposed to generate $250,000 in attorney fees, the importance of your hiring decision is pretty significant — more like deciding which house to buy for your growing family than which set of wheels you want to drive for a couple of years. When you’re shopping for that property, you don’t visit one house, one time, and buy it without asking any questions. Similarly, your chances of hiring a successful agency dramatically improve if you take the time to understand how their services work and why they may or may not be right for you. Sometimes law firms do hire bad agencies, but mostly they just hire the wrong agency. You can avoid this by understanding how they operate and why their services might be right for you. (Example: Spending $35,000 on a video makes zero sense if you don’t have the budget to promote the video so that people even get to see it. Don’t hire an agency that doesn’t see the larger picture.) Here are a few questions you can keep in your back pocket to ask during your first call to an agency: * What work do you perform in-house? * What do you think of our current law firm website? * What is your approach to web design? Content marketing? AdWords? Social Media? Organic Search? * How does your agency define success? * What is your process for developing a marketing plan? * What results should I expect and when should I see those results? TIP TWO: HAVE SOME IDEA ABOUT WHAT YOU WANT THE END RESULT TO LOOKLIKE.
Yes, we know, you want more cases. But why? * Is your business failing and you need more cases to stay afloat? * Do you want to be the dominant firm in your city? In your state? * Are you trying get a different type of case you aren’t currently getting? A different practice area? * Do you want to become more of a managing attorney? How many associates or partners do you need? With the answers to these questions, we’ll be able to ask the follow-up questions that will help us determine how many potential clients your firm needs to meet its goals. This ultimately has to do with budget and expectations and making sure those are aligned withyour goals.
When a law firm feels stuck in the mud, it is often a marketing problem — but it isn’t always an advertising problem. Sometimes advertising is all you will need to reach your goals . . . sometimes it isn’t. We can help you understand how far advertising will get you and provide some direction on how to get the rest of the way toyour objective.
TIP THREE: BE OPEN TO FEEDBACK THAT YOU MIGHT NOT WANT TO HEAR. Many agencies will take your money regardless of whether they can actually help you. The legal industry can be expensive to market for, whether that is done with Google Search Rankings, on social media, or with paid advertising through Google Ads. A successful digital marketing agency is picky about the clients they represent. They don’t want to provide marketing services to firms that they can’t be successful with. The right agency is the one that is curious about how your firm provides legal services, so they can match what they offer with what you need. Sometimes Gladiator winds up starting work for a law firm as much as a year after the first contact, because they took our advice to make some internal improvements and then came back when we were a better fit. Our agency is always willing to help, whenever and however we can — even if that means we don’t work together immediately. These are some of the questions we might ask you to help both you and us focus on the next best step: * What is your intake process like? (I want to know you will convert the leads we create for you.) * Are there any cases you don’t want? (I want to know that you won’t turn down cases resulting from our lead generation.) * What is your budget? (If other firms in your area are spending $20,000 per month on internet marketing, a $2,000 budget likely won’t produce much.) * How involved are you willing to be? (For example, I can help you get reviews. I can’t get reviews for you. If you won’t do your part, our part won’t work.) * What marketing efforts are you currently pursuing, and why do you think they aren’t working? (I don’t want to recommend something that has already been tried. Additionally, if you mention something that I believe should be working for you but isn’t, it clues me in that I might need to ask some other probing questions.) Successful law marketing requires a partnership between the law firm and the agency. If you are trying to make great things happen for your firm, give some thought to the questions posed above, and then give Gladiator Law Marketing a call. We will be happy to help you in any way we can, even if our services aren’t right for you at this momentin time.
Adam Draper
CEO / Gladiator Law Marketing THE GLADIATOR LAW MARKETING TEAM Please meet the Gladiator Law Marketing team of Web experts _and_ genuinely nice people. For a law firm’s Web marketing campaign to deliver the best results, your team has to fully understand you, where you come from, who your people are and where you are going. SHOULDN’T YOU KNOW THE SAME ABOUT US, TOO? Come meet the seasoned professionals and fun-loving group that is Gladiator Law Marketing.Previous
MASON VAN LUNENBURG
Strategist
SHARON AVERITT
Editor
ADAM DRAPER
Owner, CEO
LISA M. VAUGHN
Founding Owner & PresidentNICK FARMEN
Web Developer
SHERRY HALE
Project Manager
HALLIE HUFF
Project Manager
NICOLE LONGO
Project Manager
ASHLEY MERRY
Web Designer
MICHAEL RENFRO
Strategist
RACHEL REYNOLDS
Copywriter
JACOB SMITH
SEO Manager
MASON VAN LUNENBURG
Strategist
SHARON AVERITT
Editor
ADAM DRAPER
Owner, CEO
LISA M. VAUGHN
Founding Owner & PresidentNICK FARMEN
Web Developer
SHERRY HALE
Project Manager
HALLIE HUFF
Project Manager
NICOLE LONGO
Project Manager
ASHLEY MERRY
Web Designer
MICHAEL RENFRO
Strategist
RACHEL REYNOLDS
Copywriter
JACOB SMITH
SEO Manager
MASON VAN LUNENBURG
Strategist
SHARON AVERITT
Editor Next
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