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CAPABILITIES
Loyalty Marketing. Analytics – Data Visualisation, Attribution Modelling and Econometrics. Research and Insights. Campaign Measurement and Tracking. gyro:fuel. Content Marketing. gyro:human. Our award-winning, full-service healthcare offering delivers gyro’s unique human relevancy toABOUT US | GYRO
gyro is the first full-service, global creative B‑to‑B powerhouse. We are 700 minds in 17 offices acting as one. Our mission is to create ideas that are humanly relevant SM. We are the 2016 Advertising Age B‑to‑B Agency of the Year. Let’s ignite something . gyro: Global B2B Powerhouse from gyro on Vimeo. Play.GYRO:PRECISION
gyro:precision is an all-encompassing and complementary set of capabilities created to identify, segment, engage, measure and understand every business decision-maker and influencer at every stage of the buying process anywhere in the world. It’s built upon unique data insights, proprietary planning frameworks, analytical rigor,smart
THINKING | GYRO
In theory, it’s solid advice. But in business-to-business relationships, feelings and business are intrinsically linked. According to Christoph Becker, CEO + CCO of global B2B powerhouse gyro, “There needs to be a feeling of intimacy that exists. Ignitingemotions
CAREERS | GYRO
Education is central to our UNO goals, and we’ve put an extraordinary amount of energy into training. Each year, gyro invites select members of the company’s team who have stood out to take part in The Academy, a three-day workshop that brings together approximately 30 of these next-generation leaders from across theglobe.
GYRO: APAC | B2B MARKETING AND ADVERTISING AGENCY To ignite your brand or business, contact. ignitesomething@gyro.com. Singapore. 1 Wallich Street. #22-01 Guoco Tower. Singapore 078881. +65 6501 4900. Sydney. Level 2, 26 Hickson Road. CREATING AN IDEA CULTURE An ignition culture believes in turning on its head the old-fashioned creative model of producing a big “above the line” idea and then reworking it to various different media. It works on the belief that ideas should ignite through media and work both top-down andbottom-up.
BLURRING OF WORK-LIFE BOUNDARIES The blurring of work and personal life has influenced not only where and when, but also—perhaps most important—how people are making decisions. More than three in four respondents said that personal values were important or critically important in making business decisions, more than said that return on investment or other financial THE PSYCHOLOGY OF B2B BUYER BEHAVIOR The Psychology of B2B Buyer Behavior. Hands down, for me, what’s most fascinating about what we do is getting to peek into the psychology of buyer behavior. Especially in the b2b agency, it’s so rich and multilevel. It’s part rational, part emotional and a wholelot
GYRO: THE FIRST FULL-SERVICE, GLOBAL CREATIVE B2B AGENCYABOUTWORKCAPABILITIESCONTACTTHINKINGCAREERS gyro is the first full-service, global creative b-to-b powerhouse. We are 700 minds in 17 offices acting as one.CAPABILITIES
Loyalty Marketing. Analytics – Data Visualisation, Attribution Modelling and Econometrics. Research and Insights. Campaign Measurement and Tracking. gyro:fuel. Content Marketing. gyro:human. Our award-winning, full-service healthcare offering delivers gyro’s unique human relevancy toABOUT US | GYRO
gyro is the first full-service, global creative B‑to‑B powerhouse. We are 700 minds in 17 offices acting as one. Our mission is to create ideas that are humanly relevant SM. We are the 2016 Advertising Age B‑to‑B Agency of the Year. Let’s ignite something . gyro: Global B2B Powerhouse from gyro on Vimeo. Play.GYRO:PRECISION
gyro:precision is an all-encompassing and complementary set of capabilities created to identify, segment, engage, measure and understand every business decision-maker and influencer at every stage of the buying process anywhere in the world. It’s built upon unique data insights, proprietary planning frameworks, analytical rigor,smart
THINKING | GYRO
In theory, it’s solid advice. But in business-to-business relationships, feelings and business are intrinsically linked. According to Christoph Becker, CEO + CCO of global B2B powerhouse gyro, “There needs to be a feeling of intimacy that exists. Ignitingemotions
CAREERS | GYRO
Education is central to our UNO goals, and we’ve put an extraordinary amount of energy into training. Each year, gyro invites select members of the company’s team who have stood out to take part in The Academy, a three-day workshop that brings together approximately 30 of these next-generation leaders from across theglobe.
GYRO: APAC | B2B MARKETING AND ADVERTISING AGENCY To ignite your brand or business, contact. ignitesomething@gyro.com. Singapore. 1 Wallich Street. #22-01 Guoco Tower. Singapore 078881. +65 6501 4900. Sydney. Level 2, 26 Hickson Road. CREATING AN IDEA CULTURE An ignition culture believes in turning on its head the old-fashioned creative model of producing a big “above the line” idea and then reworking it to various different media. It works on the belief that ideas should ignite through media and work both top-down andbottom-up.
BLURRING OF WORK-LIFE BOUNDARIES The blurring of work and personal life has influenced not only where and when, but also—perhaps most important—how people are making decisions. More than three in four respondents said that personal values were important or critically important in making business decisions, more than said that return on investment or other financial THE PSYCHOLOGY OF B2B BUYER BEHAVIOR The Psychology of B2B Buyer Behavior. Hands down, for me, what’s most fascinating about what we do is getting to peek into the psychology of buyer behavior. Especially in the b2b agency, it’s so rich and multilevel. It’s part rational, part emotional and a wholelot
ABOUT US | GYRO
gyro is the first full-service, global creative B‑to‑B powerhouse. We are 700 minds in 17 offices acting as one. Our mission is to create ideas that are humanly relevant SM. We are the 2016 Advertising Age B‑to‑B Agency of the Year. Let’s ignite something . gyro: Global B2B Powerhouse from gyro on Vimeo. Play.WORK | GYRO
news. . It’s all about ideas that ignite. And an idea isn’t an idea unless people can feel it. Here are some of our favorite ideas that have provoked laughter, touched nerves and created excitement for brands. See who we work with >>. gyro Global B2B Powerhouse from gyroon Vimeo. gyro
CONTACT | GYRO
contact. Contact us to ignite your brand or business ignitesomething@gyro.com. Contact our talent team to join us gyrojobs@gyro.com. For employment verifications, contact gyro.us.efax@gyro.com. Contact Regina Chung Loy for press enquiries Regina.ChungLoy@gyro.com. Our offices. THE PSYCHOLOGY OF B2B BUYER BEHAVIOR The Psychology of B2B Buyer Behavior. Hands down, for me, what’s most fascinating about what we do is getting to peek into the psychology of buyer behavior. Especially in the b2b agency, it’s so rich and multilevel. It’s part rational, part emotional and a wholelot
TO HUMOR OR NOT TO HUMOR? Humor. It’s a tactic that’s been used to great success in business-to-consumer advertising for decades. In fact, of the 15 campaigns Ad Age named the best of the 21st century, the majority employed humor in some form. 1 Yet, despite the fact that laughter is a proven tool for grabbing and holding audience attention, comedy is rarely found in business-to-business marketing. THE ARCHITECTURE OF HOPE Medidata, a cloud-based software solutions company that exclusively services the complex and complicated world of clinical trials, had a branding challenge. Medidata found itself undifferentiated in an incredibly cluttered sea of sameness. gyro examined the competitive landscape and discovered that Medidata's competitors were touting the same faster, better, cheaper story that is often at theGYRO: CHICAGO
The Wrigley Building 410 N Michigan Avenue, 8th Floor Chicago, IL 60611 United States +1 312 595 0203 MERKLE B2B UNVEILED: DENTSU AEGIS NETWORK’S NEW B2B Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation DENTSU AEGIS NETWORK ACQUIRES GYRO, CREATING THE FIRST New York – Dentsu Aegis Network today announced the acquisition of gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B) marketing. Following this acquisition, Dentsu Aegis’ successful B2B media agency Interprise, which was launched earlier this year, will be integrated into gyro, firmly positioning Dentsu Aegis as the GYRO: UK | B2B MARKETING AND ADVERTISING AGENCY Our joint locations help bring a fresh and inclusive perspective to our thinking, and the creative energy and vibrancy of both our cities perfectly reflect what happens inside the offices of gyro:UK. To ignite your brand or business, contact. ignitesomething@gyro.com. London. 10 Triton Street. London. NW1 3BF. GYRO: THE FIRST FULL-SERVICE, GLOBAL CREATIVE B2B AGENCYABOUTWORKCAPABILITIESCONTACTTHINKINGCAREERS gyro is the first full-service, global creative b-to-b powerhouse. We are 700 minds in 17 offices acting as one.GYRO:PRECISION
gyro:precision is an all-encompassing and complementary set of capabilities created to identify, segment, engage, measure and understand every business decision-maker and influencer at every stage of the buying process anywhere in the world. It’s built upon unique data insights, proprietary planning frameworks, analytical rigor,smart
GYRO: APAC | B2B MARKETING AND ADVERTISING AGENCY To ignite your brand or business, contact. ignitesomething@gyro.com. Singapore. 1 Wallich Street. #22-01 Guoco Tower. Singapore 078881. +65 6501 4900. Sydney. Level 2, 26 Hickson Road.LEGAL INFORMATION
For more information about gyro, please click here. gyro is a company registered in England and Wales. Company Number GB 05279271 VAT Number: GB 802487731. ABOUT. precision, meet feelings. UNO culture. our offices. clients. creative belief. ONLY HUMAN: THE EMOTIONAL LOGIC OF BUSINESS DECISIONS Only Human: The Emotional Logic of Business Decisions. Business decisions are made emotionally and justified rationally. There is no machine acting logically and automatically to make decisions for us. Rather, there are hearts and brains influenced more strongly by their own personal feelings than by the incessant flow of data andinformation.
THE PSYCHOLOGY OF B2B BUYER BEHAVIOR The Psychology of B2B Buyer Behavior. Hands down, for me, what’s most fascinating about what we do is getting to peek into the psychology of buyer behavior. Especially in the b2b agency, it’s so rich and multilevel. It’s part rational, part emotional and a wholelot
THE ARCHITECTURE OF HOPE Medidata, a cloud-based software solutions company that exclusively services the complex and complicated world of clinical trials, had a branding challenge. Medidata found itself undifferentiated in an incredibly cluttered sea of sameness. gyro examined the competitive landscape and discovered that Medidata's competitors were touting the same faster, better, cheaper story that is often at the BLURRING OF WORK-LIFE BOUNDARIES The blurring of work and personal life has influenced not only where and when, but also—perhaps most important—how people are making decisions. More than three in four respondents said that personal values were important or critically important in making business decisions, more than said that return on investment or other financial MERKLE B2B UNVEILED: DENTSU AEGIS NETWORK’S NEW B2B Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation COCA-COLA, HP AND THE FUTURE OF DIGITAL PACKAGING Digitally printed campaigns like Coca-Cola’s “Share a Coke” and “The Extraordinary Collection,” using labels and sleeves, redefine the relationship between brands and their customers. The 2013 “Share a Coke” campaign substituted the Coca-Cola logo on 0.25l and 0.33l bottles of Coca-Cola, Coca-Cola Light and Coca-Cola Zero with 150 of the most popular names in 32 GYRO: THE FIRST FULL-SERVICE, GLOBAL CREATIVE B2B AGENCYABOUTWORKCAPABILITIESCONTACTTHINKINGCAREERS gyro is the first full-service, global creative b-to-b powerhouse. We are 700 minds in 17 offices acting as one.GYRO:PRECISION
gyro:precision is an all-encompassing and complementary set of capabilities created to identify, segment, engage, measure and understand every business decision-maker and influencer at every stage of the buying process anywhere in the world. It’s built upon unique data insights, proprietary planning frameworks, analytical rigor,smart
GYRO: APAC | B2B MARKETING AND ADVERTISING AGENCY To ignite your brand or business, contact. ignitesomething@gyro.com. Singapore. 1 Wallich Street. #22-01 Guoco Tower. Singapore 078881. +65 6501 4900. Sydney. Level 2, 26 Hickson Road.LEGAL INFORMATION
For more information about gyro, please click here. gyro is a company registered in England and Wales. Company Number GB 05279271 VAT Number: GB 802487731. ABOUT. precision, meet feelings. UNO culture. our offices. clients. creative belief. ONLY HUMAN: THE EMOTIONAL LOGIC OF BUSINESS DECISIONS Only Human: The Emotional Logic of Business Decisions. Business decisions are made emotionally and justified rationally. There is no machine acting logically and automatically to make decisions for us. Rather, there are hearts and brains influenced more strongly by their own personal feelings than by the incessant flow of data andinformation.
THE PSYCHOLOGY OF B2B BUYER BEHAVIOR The Psychology of B2B Buyer Behavior. Hands down, for me, what’s most fascinating about what we do is getting to peek into the psychology of buyer behavior. Especially in the b2b agency, it’s so rich and multilevel. It’s part rational, part emotional and a wholelot
THE ARCHITECTURE OF HOPE Medidata, a cloud-based software solutions company that exclusively services the complex and complicated world of clinical trials, had a branding challenge. Medidata found itself undifferentiated in an incredibly cluttered sea of sameness. gyro examined the competitive landscape and discovered that Medidata's competitors were touting the same faster, better, cheaper story that is often at the BLURRING OF WORK-LIFE BOUNDARIES The blurring of work and personal life has influenced not only where and when, but also—perhaps most important—how people are making decisions. More than three in four respondents said that personal values were important or critically important in making business decisions, more than said that return on investment or other financial MERKLE B2B UNVEILED: DENTSU AEGIS NETWORK’S NEW B2B Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation COCA-COLA, HP AND THE FUTURE OF DIGITAL PACKAGING Digitally printed campaigns like Coca-Cola’s “Share a Coke” and “The Extraordinary Collection,” using labels and sleeves, redefine the relationship between brands and their customers. The 2013 “Share a Coke” campaign substituted the Coca-Cola logo on 0.25l and 0.33l bottles of Coca-Cola, Coca-Cola Light and Coca-Cola Zero with 150 of the most popular names in 32CAPABILITIES
Loyalty Marketing. Analytics – Data Visualisation, Attribution Modelling and Econometrics. Research and Insights. Campaign Measurement and Tracking. gyro:fuel. Content Marketing. gyro:human. Our award-winning, full-service healthcare offering delivers gyro’s unique human relevancy toTHINKING | GYRO
In theory, it’s solid advice. But in business-to-business relationships, feelings and business are intrinsically linked. According to Christoph Becker, CEO + CCO of global B2B powerhouse gyro, “There needs to be a feeling of intimacy that exists. Ignitingemotions
CAREERS | GYRO
Education is central to our UNO goals, and we’ve put an extraordinary amount of energy into training. Each year, gyro invites select members of the company’s team who have stood out to take part in The Academy, a three-day workshop that brings together approximately 30 of these next-generation leaders from across theglobe.
LEGAL INFORMATION
For more information about gyro, please click here. gyro is a company registered in England and Wales. Company Number GB 05279271 VAT Number: GB 802487731. ABOUT. precision, meet feelings. UNO culture. our offices. clients. creative belief. PRECISION, MEET FEELINGS Big data has a big role to play, but only if we use it as the inspiration to create ideas that work on a human scale. And what’s true of the world in general is equally true of the world gyro knows best – B2B marketing. For us, precision is nothing without feelings, because feelings ignite business decisions just as powerfully as theyfire
THE ARCHITECTURE OF HOPE Medidata, a cloud-based software solutions company that exclusively services the complex and complicated world of clinical trials, had a branding challenge. Medidata found itself undifferentiated in an incredibly cluttered sea of sameness. gyro examined the competitive landscape and discovered that Medidata's competitors were touting the same faster, better, cheaper story that is often at the THE BUSINESS FEELING INDEX 4 THE BUSINESS FEELING INDEX NOTE FROM GYRO The advent of “big data” has led the world of business into what seems like a new ageof reason.
GYRO: NEW YORK
Human relevance on Wall St. gyro:New York sits at the heart of the new downtown. From Battery Park to the World Trade Center to Fulton Street, some of the world’s most exciting food, fashion, publishing and advertising companies have found a vibrant new home.WISHING BIG IN B2B
5 WISHING BIG IN B2B B2C companies typically score 65% to 85% B2B companies average less than 50% 15% THE GOOD NEWS: Solutions are readily available that can enable CMOs and their teams to deliver better experiences for customers while saving GYRO: UK | B2B MARKETING AND ADVERTISING AGENCY Igniting ideas across the UK. Voted the top two creative cities in Europe, London and Manchester are home to gyro:UK. We’re a team of problem solvers, innovators, creative thinkers and producers with a single mission to create work with precision and feeling that resonates with human relevance. GYRO: THE FIRST FULL-SERVICE, GLOBAL CREATIVE B2B AGENCYABOUTWORKCAPABILITIESCONTACTTHINKINGCAREERS gyro is the first full-service, global creative b-to-b powerhouse. We are 700 minds in 17 offices acting as one.GYRO:PRECISION
gyro:precision is an all-encompassing and complementary set of capabilities created to identify, segment, engage, measure and understand every business decision-maker and influencer at every stage of the buying process anywhere in the world. It’s built upon unique data insights, proprietary planning frameworks, analytical rigor,smart
GYRO: APAC | B2B MARKETING AND ADVERTISING AGENCY To ignite your brand or business, contact. ignitesomething@gyro.com. Singapore. 1 Wallich Street. #22-01 Guoco Tower. Singapore 078881. +65 6501 4900. Sydney. Level 2, 26 Hickson Road.LEGAL INFORMATION
For more information about gyro, please click here. gyro is a company registered in England and Wales. Company Number GB 05279271 VAT Number: GB 802487731. ABOUT. precision, meet feelings. UNO culture. our offices. clients. creative belief. ONLY HUMAN: THE EMOTIONAL LOGIC OF BUSINESS DECISIONS Only Human: The Emotional Logic of Business Decisions. Business decisions are made emotionally and justified rationally. There is no machine acting logically and automatically to make decisions for us. Rather, there are hearts and brains influenced more strongly by their own personal feelings than by the incessant flow of data andinformation.
THE PSYCHOLOGY OF B2B BUYER BEHAVIOR The Psychology of B2B Buyer Behavior. Hands down, for me, what’s most fascinating about what we do is getting to peek into the psychology of buyer behavior. Especially in the b2b agency, it’s so rich and multilevel. It’s part rational, part emotional and a wholelot
THE ARCHITECTURE OF HOPE Medidata, a cloud-based software solutions company that exclusively services the complex and complicated world of clinical trials, had a branding challenge. Medidata found itself undifferentiated in an incredibly cluttered sea of sameness. gyro examined the competitive landscape and discovered that Medidata's competitors were touting the same faster, better, cheaper story that is often at the BLURRING OF WORK-LIFE BOUNDARIES The blurring of work and personal life has influenced not only where and when, but also—perhaps most important—how people are making decisions. More than three in four respondents said that personal values were important or critically important in making business decisions, more than said that return on investment or other financial MERKLE B2B UNVEILED: DENTSU AEGIS NETWORK’S NEW B2B Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation COCA-COLA, HP AND THE FUTURE OF DIGITAL PACKAGING Digitally printed campaigns like Coca-Cola’s “Share a Coke” and “The Extraordinary Collection,” using labels and sleeves, redefine the relationship between brands and their customers. The 2013 “Share a Coke” campaign substituted the Coca-Cola logo on 0.25l and 0.33l bottles of Coca-Cola, Coca-Cola Light and Coca-Cola Zero with 150 of the most popular names in 32 GYRO: THE FIRST FULL-SERVICE, GLOBAL CREATIVE B2B AGENCYABOUTWORKCAPABILITIESCONTACTTHINKINGCAREERS gyro is the first full-service, global creative b-to-b powerhouse. We are 700 minds in 17 offices acting as one.GYRO:PRECISION
gyro:precision is an all-encompassing and complementary set of capabilities created to identify, segment, engage, measure and understand every business decision-maker and influencer at every stage of the buying process anywhere in the world. It’s built upon unique data insights, proprietary planning frameworks, analytical rigor,smart
GYRO: APAC | B2B MARKETING AND ADVERTISING AGENCY To ignite your brand or business, contact. ignitesomething@gyro.com. Singapore. 1 Wallich Street. #22-01 Guoco Tower. Singapore 078881. +65 6501 4900. Sydney. Level 2, 26 Hickson Road.LEGAL INFORMATION
For more information about gyro, please click here. gyro is a company registered in England and Wales. Company Number GB 05279271 VAT Number: GB 802487731. ABOUT. precision, meet feelings. UNO culture. our offices. clients. creative belief. ONLY HUMAN: THE EMOTIONAL LOGIC OF BUSINESS DECISIONS Only Human: The Emotional Logic of Business Decisions. Business decisions are made emotionally and justified rationally. There is no machine acting logically and automatically to make decisions for us. Rather, there are hearts and brains influenced more strongly by their own personal feelings than by the incessant flow of data andinformation.
THE PSYCHOLOGY OF B2B BUYER BEHAVIOR The Psychology of B2B Buyer Behavior. Hands down, for me, what’s most fascinating about what we do is getting to peek into the psychology of buyer behavior. Especially in the b2b agency, it’s so rich and multilevel. It’s part rational, part emotional and a wholelot
THE ARCHITECTURE OF HOPE Medidata, a cloud-based software solutions company that exclusively services the complex and complicated world of clinical trials, had a branding challenge. Medidata found itself undifferentiated in an incredibly cluttered sea of sameness. gyro examined the competitive landscape and discovered that Medidata's competitors were touting the same faster, better, cheaper story that is often at the BLURRING OF WORK-LIFE BOUNDARIES The blurring of work and personal life has influenced not only where and when, but also—perhaps most important—how people are making decisions. More than three in four respondents said that personal values were important or critically important in making business decisions, more than said that return on investment or other financial MERKLE B2B UNVEILED: DENTSU AEGIS NETWORK’S NEW B2B Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation COCA-COLA, HP AND THE FUTURE OF DIGITAL PACKAGING Digitally printed campaigns like Coca-Cola’s “Share a Coke” and “The Extraordinary Collection,” using labels and sleeves, redefine the relationship between brands and their customers. The 2013 “Share a Coke” campaign substituted the Coca-Cola logo on 0.25l and 0.33l bottles of Coca-Cola, Coca-Cola Light and Coca-Cola Zero with 150 of the most popular names in 32CAPABILITIES
Loyalty Marketing. Analytics – Data Visualisation, Attribution Modelling and Econometrics. Research and Insights. Campaign Measurement and Tracking. gyro:fuel. Content Marketing. gyro:human. Our award-winning, full-service healthcare offering delivers gyro’s unique human relevancy toTHINKING | GYRO
In theory, it’s solid advice. But in business-to-business relationships, feelings and business are intrinsically linked. According to Christoph Becker, CEO + CCO of global B2B powerhouse gyro, “There needs to be a feeling of intimacy that exists. Ignitingemotions
CAREERS | GYRO
Education is central to our UNO goals, and we’ve put an extraordinary amount of energy into training. Each year, gyro invites select members of the company’s team who have stood out to take part in The Academy, a three-day workshop that brings together approximately 30 of these next-generation leaders from across theglobe.
LEGAL INFORMATION
For more information about gyro, please click here. gyro is a company registered in England and Wales. Company Number GB 05279271 VAT Number: GB 802487731. ABOUT. precision, meet feelings. UNO culture. our offices. clients. creative belief. PRECISION, MEET FEELINGS Big data has a big role to play, but only if we use it as the inspiration to create ideas that work on a human scale. And what’s true of the world in general is equally true of the world gyro knows best – B2B marketing. For us, precision is nothing without feelings, because feelings ignite business decisions just as powerfully as theyfire
THE ARCHITECTURE OF HOPE Medidata, a cloud-based software solutions company that exclusively services the complex and complicated world of clinical trials, had a branding challenge. Medidata found itself undifferentiated in an incredibly cluttered sea of sameness. gyro examined the competitive landscape and discovered that Medidata's competitors were touting the same faster, better, cheaper story that is often at the THE BUSINESS FEELING INDEX 4 THE BUSINESS FEELING INDEX NOTE FROM GYRO The advent of “big data” has led the world of business into what seems like a new ageof reason.
GYRO: NEW YORK
Human relevance on Wall St. gyro:New York sits at the heart of the new downtown. From Battery Park to the World Trade Center to Fulton Street, some of the world’s most exciting food, fashion, publishing and advertising companies have found a vibrant new home.WISHING BIG IN B2B
5 WISHING BIG IN B2B B2C companies typically score 65% to 85% B2B companies average less than 50% 15% THE GOOD NEWS: Solutions are readily available that can enable CMOs and their teams to deliver better experiences for customers while saving GYRO: UK | B2B MARKETING AND ADVERTISING AGENCY Igniting ideas across the UK. Voted the top two creative cities in Europe, London and Manchester are home to gyro:UK. We’re a team of problem solvers, innovators, creative thinkers and producers with a single mission to create work with precision and feeling that resonates with human relevance. GYRO: THE FIRST FULL-SERVICE, GLOBAL CREATIVE B2B AGENCYABOUTWORKCAPABILITIESCONTACTTHINKINGCAREERS gyro is the first full-service, global creative b-to-b powerhouse. We are 700 minds in 17 offices acting as one.GYRO:PRECISION
gyro:precision is an all-encompassing and complementary set of capabilities created to identify, segment, engage, measure and understand every business decision-maker and influencer at every stage of the buying process anywhere in the world. It’s built upon unique data insights, proprietary planning frameworks, analytical rigor,smart
GYRO: APAC | B2B MARKETING AND ADVERTISING AGENCY To ignite your brand or business, contact. ignitesomething@gyro.com. Singapore. 1 Wallich Street. #22-01 Guoco Tower. Singapore 078881. +65 6501 4900. Sydney. Level 2, 26 Hickson Road.LEGAL INFORMATION
For more information about gyro, please click here. gyro is a company registered in England and Wales. Company Number GB 05279271 VAT Number: GB 802487731. ABOUT. precision, meet feelings. UNO culture. our offices. clients. creative belief. ONLY HUMAN: THE EMOTIONAL LOGIC OF BUSINESS DECISIONS Only Human: The Emotional Logic of Business Decisions. Business decisions are made emotionally and justified rationally. There is no machine acting logically and automatically to make decisions for us. Rather, there are hearts and brains influenced more strongly by their own personal feelings than by the incessant flow of data andinformation.
THE PSYCHOLOGY OF B2B BUYER BEHAVIOR The Psychology of B2B Buyer Behavior. Hands down, for me, what’s most fascinating about what we do is getting to peek into the psychology of buyer behavior. Especially in the b2b agency, it’s so rich and multilevel. It’s part rational, part emotional and a wholelot
THE ARCHITECTURE OF HOPE Medidata, a cloud-based software solutions company that exclusively services the complex and complicated world of clinical trials, had a branding challenge. Medidata found itself undifferentiated in an incredibly cluttered sea of sameness. gyro examined the competitive landscape and discovered that Medidata's competitors were touting the same faster, better, cheaper story that is often at the BLURRING OF WORK-LIFE BOUNDARIES The blurring of work and personal life has influenced not only where and when, but also—perhaps most important—how people are making decisions. More than three in four respondents said that personal values were important or critically important in making business decisions, more than said that return on investment or other financial MERKLE B2B UNVEILED: DENTSU AEGIS NETWORK’S NEW B2B Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation COCA-COLA, HP AND THE FUTURE OF DIGITAL PACKAGING Digitally printed campaigns like Coca-Cola’s “Share a Coke” and “The Extraordinary Collection,” using labels and sleeves, redefine the relationship between brands and their customers. The 2013 “Share a Coke” campaign substituted the Coca-Cola logo on 0.25l and 0.33l bottles of Coca-Cola, Coca-Cola Light and Coca-Cola Zero with 150 of the most popular names in 32 GYRO: THE FIRST FULL-SERVICE, GLOBAL CREATIVE B2B AGENCYABOUTWORKCAPABILITIESCONTACTTHINKINGCAREERS gyro is the first full-service, global creative b-to-b powerhouse. We are 700 minds in 17 offices acting as one.GYRO:PRECISION
gyro:precision is an all-encompassing and complementary set of capabilities created to identify, segment, engage, measure and understand every business decision-maker and influencer at every stage of the buying process anywhere in the world. It’s built upon unique data insights, proprietary planning frameworks, analytical rigor,smart
GYRO: APAC | B2B MARKETING AND ADVERTISING AGENCY To ignite your brand or business, contact. ignitesomething@gyro.com. Singapore. 1 Wallich Street. #22-01 Guoco Tower. Singapore 078881. +65 6501 4900. Sydney. Level 2, 26 Hickson Road.LEGAL INFORMATION
For more information about gyro, please click here. gyro is a company registered in England and Wales. Company Number GB 05279271 VAT Number: GB 802487731. ABOUT. precision, meet feelings. UNO culture. our offices. clients. creative belief. ONLY HUMAN: THE EMOTIONAL LOGIC OF BUSINESS DECISIONS Only Human: The Emotional Logic of Business Decisions. Business decisions are made emotionally and justified rationally. There is no machine acting logically and automatically to make decisions for us. Rather, there are hearts and brains influenced more strongly by their own personal feelings than by the incessant flow of data andinformation.
THE PSYCHOLOGY OF B2B BUYER BEHAVIOR The Psychology of B2B Buyer Behavior. Hands down, for me, what’s most fascinating about what we do is getting to peek into the psychology of buyer behavior. Especially in the b2b agency, it’s so rich and multilevel. It’s part rational, part emotional and a wholelot
THE ARCHITECTURE OF HOPE Medidata, a cloud-based software solutions company that exclusively services the complex and complicated world of clinical trials, had a branding challenge. Medidata found itself undifferentiated in an incredibly cluttered sea of sameness. gyro examined the competitive landscape and discovered that Medidata's competitors were touting the same faster, better, cheaper story that is often at the BLURRING OF WORK-LIFE BOUNDARIES The blurring of work and personal life has influenced not only where and when, but also—perhaps most important—how people are making decisions. More than three in four respondents said that personal values were important or critically important in making business decisions, more than said that return on investment or other financial MERKLE B2B UNVEILED: DENTSU AEGIS NETWORK’S NEW B2B Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation COCA-COLA, HP AND THE FUTURE OF DIGITAL PACKAGING Digitally printed campaigns like Coca-Cola’s “Share a Coke” and “The Extraordinary Collection,” using labels and sleeves, redefine the relationship between brands and their customers. The 2013 “Share a Coke” campaign substituted the Coca-Cola logo on 0.25l and 0.33l bottles of Coca-Cola, Coca-Cola Light and Coca-Cola Zero with 150 of the most popular names in 32CAPABILITIES
Loyalty Marketing. Analytics – Data Visualisation, Attribution Modelling and Econometrics. Research and Insights. Campaign Measurement and Tracking. gyro:fuel. Content Marketing. gyro:human. Our award-winning, full-service healthcare offering delivers gyro’s unique human relevancy toTHINKING | GYRO
In theory, it’s solid advice. But in business-to-business relationships, feelings and business are intrinsically linked. According to Christoph Becker, CEO + CCO of global B2B powerhouse gyro, “There needs to be a feeling of intimacy that exists. Ignitingemotions
CAREERS | GYRO
Education is central to our UNO goals, and we’ve put an extraordinary amount of energy into training. Each year, gyro invites select members of the company’s team who have stood out to take part in The Academy, a three-day workshop that brings together approximately 30 of these next-generation leaders from across theglobe.
LEGAL INFORMATION
For more information about gyro, please click here. gyro is a company registered in England and Wales. Company Number GB 05279271 VAT Number: GB 802487731. ABOUT. precision, meet feelings. UNO culture. our offices. clients. creative belief. PRECISION, MEET FEELINGS Big data has a big role to play, but only if we use it as the inspiration to create ideas that work on a human scale. And what’s true of the world in general is equally true of the world gyro knows best – B2B marketing. For us, precision is nothing without feelings, because feelings ignite business decisions just as powerfully as theyfire
THE ARCHITECTURE OF HOPE Medidata, a cloud-based software solutions company that exclusively services the complex and complicated world of clinical trials, had a branding challenge. Medidata found itself undifferentiated in an incredibly cluttered sea of sameness. gyro examined the competitive landscape and discovered that Medidata's competitors were touting the same faster, better, cheaper story that is often at the THE BUSINESS FEELING INDEX 4 THE BUSINESS FEELING INDEX NOTE FROM GYRO The advent of “big data” has led the world of business into what seems like a new ageof reason.
GYRO: NEW YORK
Human relevance on Wall St. gyro:New York sits at the heart of the new downtown. From Battery Park to the World Trade Center to Fulton Street, some of the world’s most exciting food, fashion, publishing and advertising companies have found a vibrant new home.WISHING BIG IN B2B
5 WISHING BIG IN B2B B2C companies typically score 65% to 85% B2B companies average less than 50% 15% THE GOOD NEWS: Solutions are readily available that can enable CMOs and their teams to deliver better experiences for customers while saving GYRO: UK | B2B MARKETING AND ADVERTISING AGENCY Igniting ideas across the UK. Voted the top two creative cities in Europe, London and Manchester are home to gyro:UK. We’re a team of problem solvers, innovators, creative thinkers and producers with a single mission to create work with precision and feeling that resonates with human relevance. GYRO: THE FIRST FULL-SERVICE, GLOBAL CREATIVE B2B AGENCYABOUTWORKCAPABILITIESCONTACTTHINKINGCAREERS gyro is the first full-service, global creative b-to-b powerhouse. We are 700 minds in 17 offices acting as one.CAPABILITIES
Loyalty Marketing. Analytics – Data Visualisation, Attribution Modelling and Econometrics. Research and Insights. Campaign Measurement and Tracking. gyro:fuel. Content Marketing. gyro:human. Our award-winning, full-service healthcare offering delivers gyro’s unique human relevancy toABOUT US | GYRO
gyro is the first full-service, global creative B‑to‑B powerhouse. We are 700 minds in 17 offices acting as one. Our mission is to create ideas that are humanly relevant SM. We are the 2016 Advertising Age B‑to‑B Agency of the Year. Let’s ignite something . gyro: Global B2B Powerhouse from gyro on Vimeo. Play.GYRO:PRECISION
gyro:precision is an all-encompassing and complementary set of capabilities created to identify, segment, engage, measure and understand every business decision-maker and influencer at every stage of the buying process anywhere in the world. It’s built upon unique data insights, proprietary planning frameworks, analytical rigor,smart
CAREERS | GYRO
Education is central to our UNO goals, and we’ve put an extraordinary amount of energy into training. Each year, gyro invites select members of the company’s team who have stood out to take part in The Academy, a three-day workshop that brings together approximately 30 of these next-generation leaders from across theglobe.
GYRO: APAC | B2B MARKETING AND ADVERTISING AGENCY To ignite your brand or business, contact. ignitesomething@gyro.com. Singapore. 1 Wallich Street. #22-01 Guoco Tower. Singapore 078881. +65 6501 4900. Sydney. Level 2, 26 Hickson Road. CREATING AN IDEA CULTURE An ignition culture believes in turning on its head the old-fashioned creative model of producing a big “above the line” idea and then reworking it to various different media. It works on the belief that ideas should ignite through media and work both top-down andbottom-up.
BLURRING OF WORK-LIFE BOUNDARIES The blurring of work and personal life has influenced not only where and when, but also—perhaps most important—how people are making decisions. More than three in four respondents said that personal values were important or critically important in making business decisions, more than said that return on investment or other financial MERKLE B2B UNVEILED: DENTSU AEGIS NETWORK’S NEW B2B Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation GYRO: UK | B2B MARKETING AND ADVERTISING AGENCY Our joint locations help bring a fresh and inclusive perspective to our thinking, and the creative energy and vibrancy of both our cities perfectly reflect what happens inside the offices of gyro:UK. To ignite your brand or business, contact. ignitesomething@gyro.com. London. 10 Triton Street. London. NW1 3BF. GYRO: THE FIRST FULL-SERVICE, GLOBAL CREATIVE B2B AGENCYABOUTWORKCAPABILITIESCONTACTTHINKINGCAREERS gyro is the first full-service, global creative b-to-b powerhouse. We are 700 minds in 17 offices acting as one.CAPABILITIES
Loyalty Marketing. Analytics – Data Visualisation, Attribution Modelling and Econometrics. Research and Insights. Campaign Measurement and Tracking. gyro:fuel. Content Marketing. gyro:human. Our award-winning, full-service healthcare offering delivers gyro’s unique human relevancy toABOUT US | GYRO
gyro is the first full-service, global creative B‑to‑B powerhouse. We are 700 minds in 17 offices acting as one. Our mission is to create ideas that are humanly relevant SM. We are the 2016 Advertising Age B‑to‑B Agency of the Year. Let’s ignite something . gyro: Global B2B Powerhouse from gyro on Vimeo. Play.GYRO:PRECISION
gyro:precision is an all-encompassing and complementary set of capabilities created to identify, segment, engage, measure and understand every business decision-maker and influencer at every stage of the buying process anywhere in the world. It’s built upon unique data insights, proprietary planning frameworks, analytical rigor,smart
CAREERS | GYRO
Education is central to our UNO goals, and we’ve put an extraordinary amount of energy into training. Each year, gyro invites select members of the company’s team who have stood out to take part in The Academy, a three-day workshop that brings together approximately 30 of these next-generation leaders from across theglobe.
GYRO: APAC | B2B MARKETING AND ADVERTISING AGENCY To ignite your brand or business, contact. ignitesomething@gyro.com. Singapore. 1 Wallich Street. #22-01 Guoco Tower. Singapore 078881. +65 6501 4900. Sydney. Level 2, 26 Hickson Road. CREATING AN IDEA CULTURE An ignition culture believes in turning on its head the old-fashioned creative model of producing a big “above the line” idea and then reworking it to various different media. It works on the belief that ideas should ignite through media and work both top-down andbottom-up.
BLURRING OF WORK-LIFE BOUNDARIES The blurring of work and personal life has influenced not only where and when, but also—perhaps most important—how people are making decisions. More than three in four respondents said that personal values were important or critically important in making business decisions, more than said that return on investment or other financial MERKLE B2B UNVEILED: DENTSU AEGIS NETWORK’S NEW B2B Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation GYRO: UK | B2B MARKETING AND ADVERTISING AGENCY Our joint locations help bring a fresh and inclusive perspective to our thinking, and the creative energy and vibrancy of both our cities perfectly reflect what happens inside the offices of gyro:UK. To ignite your brand or business, contact. ignitesomething@gyro.com. London. 10 Triton Street. London. NW1 3BF.CAREERS | GYRO
Education is central to our UNO goals, and we’ve put an extraordinary amount of energy into training. Each year, gyro invites select members of the company’s team who have stood out to take part in The Academy, a three-day workshop that brings together approximately 30 of these next-generation leaders from across theglobe.
THINKING | GYRO
In theory, it’s solid advice. But in business-to-business relationships, feelings and business are intrinsically linked. According to Christoph Becker, CEO + CCO of global B2B powerhouse gyro, “There needs to be a feeling of intimacy that exists. Ignitingemotions
TO HUMOR OR NOT TO HUMOR? Humor. It’s a tactic that’s been used to great success in business-to-consumer advertising for decades. In fact, of the 15 campaigns Ad Age named the best of the 21st century, the majority employed humor in some form. 1 Yet, despite the fact that laughter is a proven tool for grabbing and holding audience attention, comedy is rarely found in business-to-business marketing. STOP, THAT'S ENOUGH! news. French Ministry of Social Affairs, Health and Women’s Rights: Stop, that’s enough! Sexual harassment is, unfortunately, an everyday occurrence for millions of women worldwide. While many cities turn a blind eye, the French government decided to tackle it head on. In collaboration with gyro, the French Ministry of Social Affairs THE PSYCHOLOGY OF B2B BUYER BEHAVIOR The Psychology of B2B Buyer Behavior. Hands down, for me, what’s most fascinating about what we do is getting to peek into the psychology of buyer behavior. Especially in the b2b agency, it’s so rich and multilevel. It’s part rational, part emotional and a wholelot
COCA-COLA, HP AND THE FUTURE OF DIGITAL PACKAGING Digitally printed campaigns like Coca-Cola’s “Share a Coke” and “The Extraordinary Collection,” using labels and sleeves, redefine the relationship between brands and their customers. The 2013 “Share a Coke” campaign substituted the Coca-Cola logo on 0.25l and 0.33l bottles of Coca-Cola, Coca-Cola Light and Coca-Cola Zero with 150 of the most popular names in 32 HOW TATE & LYLE HELPS MAKE FOOD EXTRAORDINARY Food is powerful in how it unites people, yet it is also so personal. In this fast-paced world, convenience often trumps health, and taste remains a top priority. Striking a balance between these factors isn’t easy; it takes research, a true understanding of the consumer and a passion for innovation. Gabriella Parisse, president of theGYRO: CINCINNATI
Igniting on the banks of the Ohio. gyro:Cincinnati may lie in the heartland of the United States, but the agency’s presence is felt all over the world, with national and global clients in the industrial innovations, high tech and food products practice areas. HOW BURNED BARNS CAN LEAD TO BETTER BUSINESS STRATEGIES Apr 23 rd, 2015. How Burned Barns Can Lead to Better Business Strategies. Oracle CEO Larry Ellison once used “The Art of War” to turn the tables on SAP. According to the 2006 Bloomberg article, “ Oracle’s Ellison Uses ‘Art of War’ in Software Battle With SAP ,” Ellison was a master of applying the “Art of War” strategyand in
GYRO: CHICAGO
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