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campaigns to date.
5 FUNDAMENTALS FOR THE HOLIDAYS Learn about the current landscape of retail and what it means as brands plan for the holidays. We’ll share research and stats, changes in eCommerce, and must-dos for re-emergence from the pandemic. Once the stage has been set, you’ll then learn about the five digital activation fundamentals that will help solve business challenges for your brand: JOSH YAKER | HELLOWORLD.COM Josh is our General Counsel, responsible for the company’s legal affairs, including compliance in the areas of promotion and marketing law, data privacy, mobile communications, and social media. MERKLE LAUNCHES PROMOTION AND LOYALTY SOLUTIONS DIVISION Business line created from integration of HelloWorld and Merkle Loyalty Solutions Group . Columbia, MD – February 5, 2020 – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced the launch of its new Promotion and Loyalty Solutions division.Committed to global leadership in loyalty marketing, the agency has created the YOU HAD ME AT HELLOWORLD -- EPRIZE ANNOUNCES NEW BRAND Marking a new chapter in its 15-year history, digital engagement firm ePrize today announced a new name: "HelloWorld." The new brand reflects the substantial growth the Detroit-based firm has experienced over the past few years as well as its development of a robust software platform that allows brands to execute a wide array of rich consumer experiences. FOR ITS CENTENNIAL, NATHAN'S BROUGHT THE GOLDEN AGE OF Starting out with a small space in 1916, Nathan's original location now fills a city block. Aficionados of Coney Island—the legendary Brooklyn amusement district that enjoyed its heyday before World War II—often lament that they're too late to have seen the glory days, when the boardwalk games were smoking, the plaster mannequin Zoltar told fortunes and the Parachute Jump dropped shrieking PREPARING FOR THE COOKIELESS WORLD: 3 WAYS TO ACCELERATE We’re entering a new marketing reality — one where third-party cookies can no longer be used to identify individuals. So, what data can brands rely on to understand consumers and meet the unique needs of individuals? Since the future is all about personalized experiences, first-party data collection and activation is critical for marketers to deliver them.SYSTEM DASHBOARD
System Dashboard . Tools. View as wallboard LOG IN | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap SITEMAP | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap 26 BRAND BIRTHDAY CAMPAIGNS WORTH CELEBRATING As moments go, birthdays are one of the year’s biggest, whether you’re celebrating your own, a loved one’s or, as luck would have it, even if you’re a brand. In fact, Momentology recently celebrated its first birthday by sharing 10 lessons from our first year. To take the festivities one step further, we compiled the best brand birthdaycampaigns to date.
5 FUNDAMENTALS FOR THE HOLIDAYS Learn about the current landscape of retail and what it means as brands plan for the holidays. We’ll share research and stats, changes in eCommerce, and must-dos for re-emergence from the pandemic. Once the stage has been set, you’ll then learn about the five digital activation fundamentals that will help solve business challenges for your brand: JOSH YAKER | HELLOWORLD.COM Josh is our General Counsel, responsible for the company’s legal affairs, including compliance in the areas of promotion and marketing law, data privacy, mobile communications, and social media. MERKLE LAUNCHES PROMOTION AND LOYALTY SOLUTIONS DIVISION Business line created from integration of HelloWorld and Merkle Loyalty Solutions Group . Columbia, MD – February 5, 2020 – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced the launch of its new Promotion and Loyalty Solutions division.Committed to global leadership in loyalty marketing, the agency has created the YOU HAD ME AT HELLOWORLD -- EPRIZE ANNOUNCES NEW BRAND Marking a new chapter in its 15-year history, digital engagement firm ePrize today announced a new name: "HelloWorld." The new brand reflects the substantial growth the Detroit-based firm has experienced over the past few years as well as its development of a robust software platform that allows brands to execute a wide array of rich consumer experiences. FOR ITS CENTENNIAL, NATHAN'S BROUGHT THE GOLDEN AGE OF Starting out with a small space in 1916, Nathan's original location now fills a city block. Aficionados of Coney Island—the legendary Brooklyn amusement district that enjoyed its heyday before World War II—often lament that they're too late to have seen the glory days, when the boardwalk games were smoking, the plaster mannequin Zoltar told fortunes and the Parachute Jump dropped shrieking SITEMAP | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap 5 FUNDAMENTALS FOR THE HOLIDAYS Learn about the current landscape of retail and what it means as brands plan for the holidays. We’ll share research and stats, changes in eCommerce, and must-dos for re-emergence from the pandemic. Once the stage has been set, you’ll then learn about the five digital activation fundamentals that will help solve business challenges for your brand: 2020 LOYALTY BAROMETER REPORT (JULY UPDATE) What Consumers Think of Loyalty & Rewards Programs With the events of 2020 drastically changing many aspects of our lives, we felt it was important to refresh our consumer sentiment research and release an updated report. What we found was both the pandemic and racial inequality issues have shifted some perspectives on loyalty, but muchremains the same.
MUST-DOS FOR RE-EMERGENCE Industry-specific strategies for consumer engagement and loyalty Consumer spending behaviors, local behaviors, and fitness behaviors have changed throughout the pandemic and these changes will stick. No matter your industry, the next six months are crucial to remindconsumers why
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2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap PREPARING FOR THE COOKIELESS WORLD: 3 WAYS TO ACCELERATE We’re entering a new marketing reality — one where third-party cookies can no longer be used to identify individuals. So, what data can brands rely on to understand consumers and meet the unique needs of individuals? Since the future is all about personalized experiences, first-party data collection and activation is critical for marketers to deliver them.PETER DENUNZIO
Formerly the CEO of HelloWorld, today Peter leads Merkle’s global capabilities in the loyalty space, partnering with regional leadership in Europe and Asia to penetrate market opportunity and ensure alignment across multiple geographies. MAKING PROMOTIONS AND LOYALTY PART OF YOUR IDENTITY We’re entering a new marketing reality — one where third-party cookies can no longer be used to identify individuals. So, what data can brands rely on to understand consumers and meet the unique needs of individuals? Since the future is all about personalization, first- and zero-party data collection and activation is critical for marketers to deliver these one-to-one customer experiences.LOG IN - JIRA
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CAN'T ACCESS YOUR ACCOUNT? If you can't access Jira, fill in this form and an email will be sent to you with the details to access your account again. WHAT WE DO | HELLOWORLD.COM We roadmap large, custom work through a collaborative and prescriptive immersion into defining project scope and key drivers of success with our clients. We manage all work through client-aligned workstreams, defining daily priorities and communication. The results, happy clients and team members speak for themselves. WHAT WE THINK ARTICLES Whitepaper. Customer Engagement Report: Q4 2019. CRM complement to the Digital Marketing Report. Article. 2019 HelloWeen Costume Winners. Article. Merkle’s HelloWorld Adds James Riess to Its Growing Loyalty Team. Riess Brings a Wealth of Experience in Data-Driven Loyalty Marketing and Award-Winning Customer Experiences. Whitepaper. LOG IN | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap 26 BRAND BIRTHDAY CAMPAIGNS WORTH CELEBRATING As moments go, birthdays are one of the year’s biggest, whether you’re celebrating your own, a loved one’s or, as luck would have it, even if you’re a brand. In fact, Momentology recently celebrated its first birthday by sharing 10 lessons from our first year. To take the festivities one step further, we compiled the best brand birthdaycampaigns to date.
SITEMAP | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap YOU HAD ME AT HELLOWORLD -- EPRIZE ANNOUNCES NEW BRAND Marking a new chapter in its 15-year history, digital engagement firm ePrize today announced a new name: "HelloWorld." The new brand reflects the substantial growth the Detroit-based firm has experienced over the past few years as well as its development of a robust software platform that allows brands to execute a wide array of rich consumer experiences.GENERATION Z EBOOK
Capture their attention and loyalty We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle. We’ll show you how to apply storyliving, phygital, and gamification tactics to your brand and how to leverage insights into the generation to FOR ITS CENTENNIAL, NATHAN'S BROUGHT THE GOLDEN AGE OF The beery, greasy kingdom of rickety rides and salt air is actually a sacred place for many New Yorkers. But Nathan's has a legitimate claim to the turf. Polish immigrant Nathan Handwerker opened a stand on Coney Island's boardwalk in 1916 selling hot dogs made from his wife's recipe. Handwerker's dogs weren't the first on the boardwalk, but INTUIT | HELLOWORLD.COM Intuit engages small businesses both within and outside of the financial industry. Companies are often known for one thing, but strive to change consumer and marketplace perception about the width and breadth of their services or products. Intuit didn’t just want to be the company that does TurboTax for consumers nor did it justwant to be
JOSH YAKER | HELLOWORLD.COM name. Josh Yaker. Full Position. VP, General Counsel. Hero Mobile. Bio. Josh is our General Counsel, responsible for the company’s legal affairs, including compliance in the areas of promotion and marketing law, data privacy, mobile communications, and social media. He has practiced corporate, commercial and compliance law for morethan 20 years.
WHAT WE DO | HELLOWORLD.COM We roadmap large, custom work through a collaborative and prescriptive immersion into defining project scope and key drivers of success with our clients. We manage all work through client-aligned workstreams, defining daily priorities and communication. The results, happy clients and team members speak for themselves. WHAT WE THINK ARTICLES Whitepaper. Customer Engagement Report: Q4 2019. CRM complement to the Digital Marketing Report. Article. 2019 HelloWeen Costume Winners. Article. Merkle’s HelloWorld Adds James Riess to Its Growing Loyalty Team. Riess Brings a Wealth of Experience in Data-Driven Loyalty Marketing and Award-Winning Customer Experiences. Whitepaper. LOG IN | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap 26 BRAND BIRTHDAY CAMPAIGNS WORTH CELEBRATING As moments go, birthdays are one of the year’s biggest, whether you’re celebrating your own, a loved one’s or, as luck would have it, even if you’re a brand. In fact, Momentology recently celebrated its first birthday by sharing 10 lessons from our first year. To take the festivities one step further, we compiled the best brand birthdaycampaigns to date.
SITEMAP | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap YOU HAD ME AT HELLOWORLD -- EPRIZE ANNOUNCES NEW BRAND Marking a new chapter in its 15-year history, digital engagement firm ePrize today announced a new name: "HelloWorld." The new brand reflects the substantial growth the Detroit-based firm has experienced over the past few years as well as its development of a robust software platform that allows brands to execute a wide array of rich consumer experiences.GENERATION Z EBOOK
Capture their attention and loyalty We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle. We’ll show you how to apply storyliving, phygital, and gamification tactics to your brand and how to leverage insights into the generation to FOR ITS CENTENNIAL, NATHAN'S BROUGHT THE GOLDEN AGE OF The beery, greasy kingdom of rickety rides and salt air is actually a sacred place for many New Yorkers. But Nathan's has a legitimate claim to the turf. Polish immigrant Nathan Handwerker opened a stand on Coney Island's boardwalk in 1916 selling hot dogs made from his wife's recipe. Handwerker's dogs weren't the first on the boardwalk, but INTUIT | HELLOWORLD.COM Intuit engages small businesses both within and outside of the financial industry. Companies are often known for one thing, but strive to change consumer and marketplace perception about the width and breadth of their services or products. Intuit didn’t just want to be the company that does TurboTax for consumers nor did it justwant to be
JOSH YAKER | HELLOWORLD.COM name. Josh Yaker. Full Position. VP, General Counsel. Hero Mobile. Bio. Josh is our General Counsel, responsible for the company’s legal affairs, including compliance in the areas of promotion and marketing law, data privacy, mobile communications, and social media. He has practiced corporate, commercial and compliance law for morethan 20 years.
LOG IN | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap CULTURE | HELLOWORLD.COM Each year, we recognize each other for outstanding contributions across our service lines. This is a great annual tradition, where more than 100 nominees across all capabilities are recognized for excellence in their respective fields. We believe culture is our competitive advantage. As a leader in data-driven, performancemarketing, we help
SITEMAP | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap 5 FUNDAMENTALS FOR THE HOLIDAYS Learn about the current landscape of retail and what it means as brands plan for the holidays. We’ll share research and stats, changes in eCommerce, and must-dos for re-emergence from the pandemic. Once the stage has been set, you’ll then learn about the five digital activation fundamentals that will help solve business challenges for your brand: 2021 LOYALTY BAROMETER REPORT A Marketer’s Guide to the Evolution of Consumer Loyalty In a quickly evolving loyalty marketing landscape, the Loyalty Barometer Report allows brands to stay ahead of the curve by planning for shifts in consumer thinking and offering strategies required to stay relevant and impactful. Our fourth annual report dives into how consumers really feel about rewards programs and where brands may MUST-DOS FOR RE-EMERGENCE Industry-specific strategies for consumer engagement and loyalty Consumer spending behaviors, local behaviors, and fitness behaviors have changed throughout the pandemic and these changes will stick. No matter your industry, the next six months are crucial to remindconsumers why
PETER DENUNZIO
Peter DeNunzio. Formerly the CEO of HelloWorld, today Peter leads Merkle’s global capabilities in the loyalty space, partnering with regional leadership in Europe and Asia to penetrate market opportunity and ensure alignment across multiple geographies. Since joining the Merkle family in 2017, Peter established the Promotion and Loyalty PREPARING FOR THE COOKIELESS WORLD: 3 WAYS TO ACCELERATE We’re entering a new marketing reality — one where third-party cookies can no longer be used to identify individuals. So, what data can brands rely on to understand consumers and meet the unique needs of individuals? Since the future is all about personalized experiences, first-party data collection and activation is critical for marketers to deliver them.SYSTEM DASHBOARD
System Dashboard . Tools. View as wallboard CAN'T ACCESS YOUR ACCOUNT? Can't access your account? If you can't access Jira, fill in this form and an email will be sent to you with the details to access your account again. Which did you forget. Password. Username. WHAT WE DO | HELLOWORLD.COM We roadmap large, custom work through a collaborative and prescriptive immersion into defining project scope and key drivers of success with our clients. We manage all work through client-aligned workstreams, defining daily priorities and communication. The results, happy clients and team members speak for themselves. WHAT WE THINK ARTICLES Whitepaper. Customer Engagement Report: Q4 2019. CRM complement to the Digital Marketing Report. Article. 2019 HelloWeen Costume Winners. Article. Merkle’s HelloWorld Adds James Riess to Its Growing Loyalty Team. Riess Brings a Wealth of Experience in Data-Driven Loyalty Marketing and Award-Winning Customer Experiences. Whitepaper. LOG IN | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap SITEMAP | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap 26 BRAND BIRTHDAY CAMPAIGNS WORTH CELEBRATING As moments go, birthdays are one of the year’s biggest, whether you’re celebrating your own, a loved one’s or, as luck would have it, even if you’re a brand. In fact, Momentology recently celebrated its first birthday by sharing 10 lessons from our first year. To take the festivities one step further, we compiled the best brand birthdaycampaigns to date.
YOU HAD ME AT HELLOWORLD -- EPRIZE ANNOUNCES NEW BRAND Marking a new chapter in its 15-year history, digital engagement firm ePrize today announced a new name: "HelloWorld." The new brand reflects the substantial growth the Detroit-based firm has experienced over the past few years as well as its development of a robust software platform that allows brands to execute a wide array of rich consumer experiences.GENERATION Z EBOOK
Capture their attention and loyalty We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle. We’ll show you how to apply storyliving, phygital, and gamification tactics to your brand and how to leverage insights into the generation to FOR ITS CENTENNIAL, NATHAN'S BROUGHT THE GOLDEN AGE OF The beery, greasy kingdom of rickety rides and salt air is actually a sacred place for many New Yorkers. But Nathan's has a legitimate claim to the turf. Polish immigrant Nathan Handwerker opened a stand on Coney Island's boardwalk in 1916 selling hot dogs made from his wife's recipe. Handwerker's dogs weren't the first on the boardwalk, but INTUIT | HELLOWORLD.COM Intuit engages small businesses both within and outside of the financial industry. Companies are often known for one thing, but strive to change consumer and marketplace perception about the width and breadth of their services or products. Intuit didn’t just want to be the company that does TurboTax for consumers nor did it justwant to be
JOSH YAKER | HELLOWORLD.COM name. Josh Yaker. Full Position. VP, General Counsel. Hero Mobile. Bio. Josh is our General Counsel, responsible for the company’s legal affairs, including compliance in the areas of promotion and marketing law, data privacy, mobile communications, and social media. He has practiced corporate, commercial and compliance law for morethan 20 years.
WHAT WE DO | HELLOWORLD.COM We roadmap large, custom work through a collaborative and prescriptive immersion into defining project scope and key drivers of success with our clients. We manage all work through client-aligned workstreams, defining daily priorities and communication. The results, happy clients and team members speak for themselves. WHAT WE THINK ARTICLES Whitepaper. Customer Engagement Report: Q4 2019. CRM complement to the Digital Marketing Report. Article. 2019 HelloWeen Costume Winners. Article. Merkle’s HelloWorld Adds James Riess to Its Growing Loyalty Team. Riess Brings a Wealth of Experience in Data-Driven Loyalty Marketing and Award-Winning Customer Experiences. Whitepaper. LOG IN | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap SITEMAP | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap 26 BRAND BIRTHDAY CAMPAIGNS WORTH CELEBRATING As moments go, birthdays are one of the year’s biggest, whether you’re celebrating your own, a loved one’s or, as luck would have it, even if you’re a brand. In fact, Momentology recently celebrated its first birthday by sharing 10 lessons from our first year. To take the festivities one step further, we compiled the best brand birthdaycampaigns to date.
YOU HAD ME AT HELLOWORLD -- EPRIZE ANNOUNCES NEW BRAND Marking a new chapter in its 15-year history, digital engagement firm ePrize today announced a new name: "HelloWorld." The new brand reflects the substantial growth the Detroit-based firm has experienced over the past few years as well as its development of a robust software platform that allows brands to execute a wide array of rich consumer experiences.GENERATION Z EBOOK
Capture their attention and loyalty We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle. We’ll show you how to apply storyliving, phygital, and gamification tactics to your brand and how to leverage insights into the generation to FOR ITS CENTENNIAL, NATHAN'S BROUGHT THE GOLDEN AGE OF The beery, greasy kingdom of rickety rides and salt air is actually a sacred place for many New Yorkers. But Nathan's has a legitimate claim to the turf. Polish immigrant Nathan Handwerker opened a stand on Coney Island's boardwalk in 1916 selling hot dogs made from his wife's recipe. Handwerker's dogs weren't the first on the boardwalk, but INTUIT | HELLOWORLD.COM Intuit engages small businesses both within and outside of the financial industry. Companies are often known for one thing, but strive to change consumer and marketplace perception about the width and breadth of their services or products. Intuit didn’t just want to be the company that does TurboTax for consumers nor did it justwant to be
JOSH YAKER | HELLOWORLD.COM name. Josh Yaker. Full Position. VP, General Counsel. Hero Mobile. Bio. Josh is our General Counsel, responsible for the company’s legal affairs, including compliance in the areas of promotion and marketing law, data privacy, mobile communications, and social media. He has practiced corporate, commercial and compliance law for morethan 20 years.
LOG IN | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap CULTURE | HELLOWORLD.COM Each year, we recognize each other for outstanding contributions across our service lines. This is a great annual tradition, where more than 100 nominees across all capabilities are recognized for excellence in their respective fields. We believe culture is our competitive advantage. As a leader in data-driven, performancemarketing, we help
SITEMAP | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap 5 FUNDAMENTALS FOR THE HOLIDAYS Learn about the current landscape of retail and what it means as brands plan for the holidays. We’ll share research and stats, changes in eCommerce, and must-dos for re-emergence from the pandemic. Once the stage has been set, you’ll then learn about the five digital activation fundamentals that will help solve business challenges for your brand: 2021 LOYALTY BAROMETER REPORT A Marketer’s Guide to the Evolution of Consumer Loyalty In a quickly evolving loyalty marketing landscape, the Loyalty Barometer Report allows brands to stay ahead of the curve by planning for shifts in consumer thinking and offering strategies required to stay relevant and impactful. Our fourth annual report dives into how consumers really feel about rewards programs and where brands may MUST-DOS FOR RE-EMERGENCE Industry-specific strategies for consumer engagement and loyalty Consumer spending behaviors, local behaviors, and fitness behaviors have changed throughout the pandemic and these changes will stick. No matter your industry, the next six months are crucial to remindconsumers why
PETER DENUNZIO
Peter DeNunzio. Formerly the CEO of HelloWorld, today Peter leads Merkle’s global capabilities in the loyalty space, partnering with regional leadership in Europe and Asia to penetrate market opportunity and ensure alignment across multiple geographies. Since joining the Merkle family in 2017, Peter established the Promotion and Loyalty PREPARING FOR THE COOKIELESS WORLD: 3 WAYS TO ACCELERATE We’re entering a new marketing reality — one where third-party cookies can no longer be used to identify individuals. So, what data can brands rely on to understand consumers and meet the unique needs of individuals? Since the future is all about personalized experiences, first-party data collection and activation is critical for marketers to deliver them.SYSTEM DASHBOARD
System Dashboard . Tools. View as wallboard CAN'T ACCESS YOUR ACCOUNT? Can't access your account? If you can't access Jira, fill in this form and an email will be sent to you with the details to access your account again. Which did you forget. Password. Username. WHAT WE DO | HELLOWORLD.COM We roadmap large, custom work through a collaborative and prescriptive immersion into defining project scope and key drivers of success with our clients. We manage all work through client-aligned workstreams, defining daily priorities and communication. The results, happy clients and team members speak for themselves. WHAT WE THINK ARTICLES Whitepaper. Customer Engagement Report: Q4 2019. CRM complement to the Digital Marketing Report. Article. 2019 HelloWeen Costume Winners. Article. Merkle’s HelloWorld Adds James Riess to Its Growing Loyalty Team. Riess Brings a Wealth of Experience in Data-Driven Loyalty Marketing and Award-Winning Customer Experiences. Whitepaper. LOG IN | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap SITEMAP | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap 26 BRAND BIRTHDAY CAMPAIGNS WORTH CELEBRATING As moments go, birthdays are one of the year’s biggest, whether you’re celebrating your own, a loved one’s or, as luck would have it, even if you’re a brand. In fact, Momentology recently celebrated its first birthday by sharing 10 lessons from our first year. To take the festivities one step further, we compiled the best brand birthdaycampaigns to date.
YOU HAD ME AT HELLOWORLD -- EPRIZE ANNOUNCES NEW BRAND Marking a new chapter in its 15-year history, digital engagement firm ePrize today announced a new name: "HelloWorld." The new brand reflects the substantial growth the Detroit-based firm has experienced over the past few years as well as its development of a robust software platform that allows brands to execute a wide array of rich consumer experiences.GENERATION Z EBOOK
Capture their attention and loyalty We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle. We’ll show you how to apply storyliving, phygital, and gamification tactics to your brand and how to leverage insights into the generation to FOR ITS CENTENNIAL, NATHAN'S BROUGHT THE GOLDEN AGE OF The beery, greasy kingdom of rickety rides and salt air is actually a sacred place for many New Yorkers. But Nathan's has a legitimate claim to the turf. Polish immigrant Nathan Handwerker opened a stand on Coney Island's boardwalk in 1916 selling hot dogs made from his wife's recipe. Handwerker's dogs weren't the first on the boardwalk, but INTUIT | HELLOWORLD.COM Intuit engages small businesses both within and outside of the financial industry. Companies are often known for one thing, but strive to change consumer and marketplace perception about the width and breadth of their services or products. Intuit didn’t just want to be the company that does TurboTax for consumers nor did it justwant to be
JOSH YAKER | HELLOWORLD.COM name. Josh Yaker. Full Position. VP, General Counsel. Hero Mobile. Bio. Josh is our General Counsel, responsible for the company’s legal affairs, including compliance in the areas of promotion and marketing law, data privacy, mobile communications, and social media. He has practiced corporate, commercial and compliance law for morethan 20 years.
WHAT WE DO | HELLOWORLD.COM We roadmap large, custom work through a collaborative and prescriptive immersion into defining project scope and key drivers of success with our clients. We manage all work through client-aligned workstreams, defining daily priorities and communication. The results, happy clients and team members speak for themselves. WHAT WE THINK ARTICLES Whitepaper. Customer Engagement Report: Q4 2019. CRM complement to the Digital Marketing Report. Article. 2019 HelloWeen Costume Winners. Article. Merkle’s HelloWorld Adds James Riess to Its Growing Loyalty Team. Riess Brings a Wealth of Experience in Data-Driven Loyalty Marketing and Award-Winning Customer Experiences. Whitepaper. LOG IN | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap SITEMAP | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap 26 BRAND BIRTHDAY CAMPAIGNS WORTH CELEBRATING As moments go, birthdays are one of the year’s biggest, whether you’re celebrating your own, a loved one’s or, as luck would have it, even if you’re a brand. In fact, Momentology recently celebrated its first birthday by sharing 10 lessons from our first year. To take the festivities one step further, we compiled the best brand birthdaycampaigns to date.
YOU HAD ME AT HELLOWORLD -- EPRIZE ANNOUNCES NEW BRAND Marking a new chapter in its 15-year history, digital engagement firm ePrize today announced a new name: "HelloWorld." The new brand reflects the substantial growth the Detroit-based firm has experienced over the past few years as well as its development of a robust software platform that allows brands to execute a wide array of rich consumer experiences.GENERATION Z EBOOK
Capture their attention and loyalty We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle. We’ll show you how to apply storyliving, phygital, and gamification tactics to your brand and how to leverage insights into the generation to FOR ITS CENTENNIAL, NATHAN'S BROUGHT THE GOLDEN AGE OF The beery, greasy kingdom of rickety rides and salt air is actually a sacred place for many New Yorkers. But Nathan's has a legitimate claim to the turf. Polish immigrant Nathan Handwerker opened a stand on Coney Island's boardwalk in 1916 selling hot dogs made from his wife's recipe. Handwerker's dogs weren't the first on the boardwalk, but INTUIT | HELLOWORLD.COM Intuit engages small businesses both within and outside of the financial industry. Companies are often known for one thing, but strive to change consumer and marketplace perception about the width and breadth of their services or products. Intuit didn’t just want to be the company that does TurboTax for consumers nor did it justwant to be
JOSH YAKER | HELLOWORLD.COM name. Josh Yaker. Full Position. VP, General Counsel. Hero Mobile. Bio. Josh is our General Counsel, responsible for the company’s legal affairs, including compliance in the areas of promotion and marketing law, data privacy, mobile communications, and social media. He has practiced corporate, commercial and compliance law for morethan 20 years.
LOG IN | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap CULTURE | HELLOWORLD.COM Each year, we recognize each other for outstanding contributions across our service lines. This is a great annual tradition, where more than 100 nominees across all capabilities are recognized for excellence in their respective fields. We believe culture is our competitive advantage. As a leader in data-driven, performancemarketing, we help
SITEMAP | HELLOWORLD.COM 2021, Merkle Inc. - All Rights Reserved | Privacy Policy | Mobile Terms and Conditions | SitemapPrivacy Policy | Mobile Terms and Conditions | Sitemap 5 FUNDAMENTALS FOR THE HOLIDAYS Learn about the current landscape of retail and what it means as brands plan for the holidays. We’ll share research and stats, changes in eCommerce, and must-dos for re-emergence from the pandemic. Once the stage has been set, you’ll then learn about the five digital activation fundamentals that will help solve business challenges for your brand: 2021 LOYALTY BAROMETER REPORT A Marketer’s Guide to the Evolution of Consumer Loyalty In a quickly evolving loyalty marketing landscape, the Loyalty Barometer Report allows brands to stay ahead of the curve by planning for shifts in consumer thinking and offering strategies required to stay relevant and impactful. Our fourth annual report dives into how consumers really feel about rewards programs and where brands may MUST-DOS FOR RE-EMERGENCE Industry-specific strategies for consumer engagement and loyalty Consumer spending behaviors, local behaviors, and fitness behaviors have changed throughout the pandemic and these changes will stick. No matter your industry, the next six months are crucial to remindconsumers why
PETER DENUNZIO
Peter DeNunzio. Formerly the CEO of HelloWorld, today Peter leads Merkle’s global capabilities in the loyalty space, partnering with regional leadership in Europe and Asia to penetrate market opportunity and ensure alignment across multiple geographies. Since joining the Merkle family in 2017, Peter established the Promotion and Loyalty PREPARING FOR THE COOKIELESS WORLD: 3 WAYS TO ACCELERATE We’re entering a new marketing reality — one where third-party cookies can no longer be used to identify individuals. So, what data can brands rely on to understand consumers and meet the unique needs of individuals? Since the future is all about personalized experiences, first-party data collection and activation is critical for marketers to deliver them.SYSTEM DASHBOARD
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why it all matters
Here’s the thing. It’s not really about technology or strategy...it’s about the human connection. Create moments that drive a deep sense of attachment to your brand, and make your marketing more meaningful.What We Do
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HelloWorld is Now Proud to be Known as Merkle Together we are the true industry leader in people-based marketing.What We Do
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create moments of value that drive people closer to your brand Digital promotions and loyalty solutions for the world’s best brandsWhat We Do
*
Promotions
SHORT-TERM INTERACTIONS Win the hearts and minds of consumers by gamifying your digital tactics, and gather the information that will help you get to knowthem better.
What We Do
*
engagement hubs
EXTENDED ENGAGEMENT
Our research confirms that people want to be recognized for interacting with brands. Reward them for watching product videos, answering a poll, sharing content socially, and more -- and take your relationship to the next level.What We Do
*
loyalty programs
CONTINUITY
True loyalty means, “I wouldn’t choose anyone else.” A full range of custom solutions -- from points-based programs to surprise & delight offers -- allows you to connect to people and reward them ontheir terms.
What We Do
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why it all matters
Here’s the thing. It’s not really about technology or strategy...it’s about the human connection. Create moments that drive a deep sense of attachment to your brand, and make your marketing more meaningful.What We Do
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The Forrester Wave™: Loyalty Solutions, Q2 2021 Merkle is named a Leader among loyalty solutions providers, scoring highest in the Strategy category among vendors evaluated. https://helloworld.com/article/merkle-named-leader-among-loyalty-solutions-providers 2021 Loyalty Barometer Report 4th annual report highlights what’s necessary to ensure your loyalty/rewards strategies are current, relevant, and impactful. A Cookieless World: 3 Ways to Accelerate an Identity-CenteredMarketing Strategy
The future is all about personalized experiences, so first-party data collection and activation is critical for marketers. Must-Dos for Re-Emergence Whitepaper Research-backed strategies to prioritize now that will help you stay connected with your customers throughout re-emergence. Royal Caribbean International Engagement Hub to Reward ExplorationCase Study
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