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GUIDELINES FOR CTV/OTT DEVICE AND APP IDENTIFICATION The “ Guidelines for OTT Identifier for Advertising (IFA )” was released in 2018, and the VAST4.x specs have been updated with best practices for ad delivery and measurement when using Server-Side-Ad-Insertion (SSAI). Here, the OTT Technical Working Group is calling attention to two other challenges that have been highlighted in recent TAXONOMY AND DATA TRANSPARENCY STANDARDS TO SUPPORT SELLER 2021 IAB Tech Lab 3 Table of Contents Table of Contents.. 3 ACCOUNTABILITY PLATFORM Accountability Platform A specification for open, auditable data structures and standard practices to reliably demonstrate digital advertising supply chain conformity to preferences IAB TECH LABSEE MORE ON IABTECHLAB.COM OPENRTB DYNAMIC NATIVE ADS OpenRTB Dynamic Native Ads API 1.0 (PDF) Release Date: February 2015. This spec describes the outer native object, which includes the ad unit (the 6 types of native ads defined by the IAB Native Advertising Playbook) and the layout. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful IAB TECHNOLOGY LABORATORY INTELLECTUAL PROPERTY … 2 2.2 RAND Mode - The following terms and conditions are applicable only to Working Groups operating under RAND Mode: 2.2.1 Licensing Commitment - Each Participant in VIDEO AD SERVING TEMPLATE (VAST) Video Ad Serving Template (VAST) VERSION 4.2 Released June 2019 Updated October 2019 - Corrections & Clarifications (Ref Section 8) Please email video@iabtechlab.com with IAB NEW AD PORTFOLIO The IAB New Ad Portfolio defines ad units based on aspect ratio and size range. This is a big transition from ad unit recommendations based on fixed pixel sizes. Flexible sized ad units provide several benefits over fixed pixel ad units. Publisher content delivered to multiple screen sizes requires ads that can respond to multiple sizesand
ADS.TXT - AUTHORIZED DIGITAL SELLERS - IAB TECH LAB ads.txt / app-ads.txt update to support inventory sharing in CTV and other environments An update to the IAB Tech Lab’s ads.txt (and by association app-ads.txt) specification has been released as of March 17, 2021. This update provides the ability to model “inventorysharing”
GUIDELINES FOR CTV/OTT DEVICE AND APP IDENTIFICATION The “ Guidelines for OTT Identifier for Advertising (IFA )” was released in 2018, and the VAST4.x specs have been updated with best practices for ad delivery and measurement when using Server-Side-Ad-Insertion (SSAI). Here, the OTT Technical Working Group is calling attention to two other challenges that have been highlighted in recent TAXONOMY AND DATA TRANSPARENCY STANDARDS TO SUPPORT SELLER 2021 IAB Tech Lab 3 Table of Contents Table of Contents.. 3 ACCOUNTABILITY PLATFORM Accountability Platform A specification for open, auditable data structures and standard practices to reliably demonstrate digital advertising supply chain conformity to preferences IAB TECH LABSEE MORE ON IABTECHLAB.COM OPENRTB DYNAMIC NATIVE ADS OpenRTB Dynamic Native Ads API 1.0 (PDF) Release Date: February 2015. This spec describes the outer native object, which includes the ad unit (the 6 types of native ads defined by the IAB Native Advertising Playbook) and the layout. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful IAB TECHNOLOGY LABORATORY INTELLECTUAL PROPERTY … 2 2.2 RAND Mode - The following terms and conditions are applicable only to Working Groups operating under RAND Mode: 2.2.1 Licensing Commitment - Each Participant in VIDEO AD SERVING TEMPLATE (VAST) Video Ad Serving Template (VAST) VERSION 4.2 Released June 2019 Updated October 2019 - Corrections & Clarifications (Ref Section 8) Please email video@iabtechlab.com with IAB NEW AD PORTFOLIO The IAB New Ad Portfolio defines ad units based on aspect ratio and size range. This is a big transition from ad unit recommendations based on fixed pixel sizes. Flexible sized ad units provide several benefits over fixed pixel ad units. Publisher content delivered to multiple screen sizes requires ads that can respond to multiple sizesand
IAB RELEASES AMENDED LIMITED SERVICE PROVIDER AGREEMENT IAB Releases Amended Limited Service Provider Agreement for CCPA Compliance; The Year to Adopt CATS; IAB Tech Lab’s Compliance Registry Welcomes Alliance forIAB TECH LAB
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety SEVEN KEY ISSUES SOLVED BY THE NEW IAB TECH LAB SELLER By Steve Francolla The industry is on a path to see the open web shattered into a million walled gardens, as cross-site data centralization at scale is being challenged. BUYERS.JSON AND DEMANDCHAIN OBJECT Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety OPENRTB DYNAMIC NATIVE ADS OpenRTB Dynamic Native Ads API 1.0 (PDF) Release Date: February 2015. This spec describes the outer native object, which includes the ad unit (the 6 types of native ads defined by the IAB Native Advertising Playbook) and the layout. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful VIDEO AD SERVING TEMPLATE (VAST) Video Ad Serving Template (VAST) VERSION 4.2 Released June 2019 Updated October 2019 - Corrections & Clarifications (Ref Section 8) Please email video@iabtechlab.com with IAB NEW AD PORTFOLIO The IAB New Ad Portfolio defines ad units based on aspect ratio and size range. This is a big transition from ad unit recommendations based on fixed pixel sizes. Flexible sized ad units provide several benefits over fixed pixel ad units. Publisher content delivered to multiple screen sizes requires ads that can respond to multiple sizesand
IAB TECHNOLOGY LABORATORY INTELLECTUAL PROPERTY … 2 2.2 RAND Mode - The following terms and conditions are applicable only to Working Groups operating under RAND Mode: 2.2.1 Licensing Commitment - Each Participant in IAB TECH LAB OTT/CTV STORE ASSIGNED APP IDENTIFICATION https://iabtechlab.com/blog/guidelines-ctv-ott-device-and-app-identification/ This document is intended to be used by supply side platforms, buyside platforms, and
IAB: VAST VALIDATOR
The VAST Tag Validator helps you validate the structure and content of your VAST tag against VAST specifications. We test for required nodes and attributes in a specific set of scenarios. GUIDELINES FOR CTV/OTT DEVICE AND APP IDENTIFICATION The “ Guidelines for OTT Identifier for Advertising (IFA )” was released in 2018, and the VAST4.x specs have been updated with best practices for ad delivery and measurement when using Server-Side-Ad-Insertion (SSAI). Here, the OTT Technical Working Group is calling attention to two other challenges that have been highlighted in recent IAB TECH LABSEE MORE ON IABTECHLAB.COM TAXONOMY AND DATA TRANSPARENCY STANDARDS TO SUPPORT SELLER 2021 IAB Tech Lab 3 Table of Contents Table of Contents.. 3 DEMYSTIFYING APP-ADS.TXT ACCOUNTABILITY PLATFORM Accountability Platform A specification for open, auditable data structures and standard practices to reliably demonstrate digital advertising supply chain conformity to preferences IAB TECH LAB AUTHORIZED SELLERS FOR APPS (APP-ADS.TXT) The ads.txt specification was developed in the spring of 2017, covering desktop and mobile web inventory. This document describes an extension of the original ads.txt standard to meet the OPENRTB DYNAMIC NATIVE ADS OpenRTB Dynamic Native Ads API 1.0 (PDF) Release Date: February 2015. This spec describes the outer native object, which includes the ad unit (the 6 types of native ads defined by the IAB Native Advertising Playbook) and the layout. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful BUYERS.JSON AND DEMANDCHAIN OBJECT Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safetyIAB TECH LAB
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety GUIDELINES FOR CTV/OTT DEVICE AND APP IDENTIFICATION The “ Guidelines for OTT Identifier for Advertising (IFA )” was released in 2018, and the VAST4.x specs have been updated with best practices for ad delivery and measurement when using Server-Side-Ad-Insertion (SSAI). Here, the OTT Technical Working Group is calling attention to two other challenges that have been highlighted in recent IAB TECH LABSEE MORE ON IABTECHLAB.COM TAXONOMY AND DATA TRANSPARENCY STANDARDS TO SUPPORT SELLER 2021 IAB Tech Lab 3 Table of Contents Table of Contents.. 3 DEMYSTIFYING APP-ADS.TXT ACCOUNTABILITY PLATFORM Accountability Platform A specification for open, auditable data structures and standard practices to reliably demonstrate digital advertising supply chain conformity to preferences IAB TECH LAB AUTHORIZED SELLERS FOR APPS (APP-ADS.TXT) The ads.txt specification was developed in the spring of 2017, covering desktop and mobile web inventory. This document describes an extension of the original ads.txt standard to meet the OPENRTB DYNAMIC NATIVE ADS OpenRTB Dynamic Native Ads API 1.0 (PDF) Release Date: February 2015. This spec describes the outer native object, which includes the ad unit (the 6 types of native ads defined by the IAB Native Advertising Playbook) and the layout. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful BUYERS.JSON AND DEMANDCHAIN OBJECT Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safetyIAB TECH LAB
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safetyIAB TECH LAB
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety SEVEN KEY ISSUES SOLVED BY THE NEW IAB TECH LAB SELLER By Steve Francolla The industry is on a path to see the open web shattered into a million walled gardens, as cross-site data centralization at scale is being challenged.IAB TECH LAB
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety ACCOUNTABILITY PLATFORM Accountability Platform A specification for open, auditable data structures and standard practices to reliably demonstrate digital advertising supply chain conformity to preferences TAXONOMY AND DATA TRANSPARENCY STANDARDS TO SUPPORT SELLER 2021 IAB Tech Lab 3 Table of Contents Table of Contents.. 3 DEMYSTIFYING APP-ADS.TXT As you may have seen, on March 13th we released the final version of app-ads.txt, the mobile and native app follow-up to ads.txt.In this post I’d like to address some of the misconceptions and clarify the value prop around app-ads.txt. DIGITAL AUDIO AD SERVING TEMPLATE (DAAST) Digital Audio Ad Serving Template (DAAST) has been deprecated, and is being replaced by VAST. Please use VAST 4.1 or above. For more information please read this blog post. The Digital Audio Ad Serving Template (DAAST) is the IAB’s first technical solution addressing the fragmented audio advertising market. DAASTIAB: VAST VALIDATOR
The VAST Tag Validator helps you validate the structure and content of your VAST tag against VAST specifications. We test for required nodes and attributes in a specific set of scenarios. VAST V3.0 FINAL 07-19-2012 VAST v3.0 FINAL 07-19-2012 - iabtechlab.com 0,” “0,!! ! IAB TECH LAB AUTHORIZED SELLERS FOR APPS (APP-ADS.TXT) The ads.txt specification was developed in the spring of 2017, covering desktop and mobile web inventory. This document describes an extension of the original ads.txt standard to meet theToggle navigation
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NEWS & BLOG POSTS
THE IMPACT OF THE TRADE DESK CONTRIBUTING UID 2.0 FOR INDUSTRYDEVELOPMENT
UID 2.0 Is Now an Open Source Project Guided by PRAM and IAB Tech Lab Working Groups The Trade Desk recently announced it is taking an important step toward fostering a new, industry-led form of addressability by contributing the Unified ID 2.0 (UID 2.0) source code to the Technical Working SEVEN KEY ISSUES SOLVED BY THE NEW IAB TECH LAB SELLER-DEFINEDAUDIENCE GUIDANCE
The industry is on a path to see the open web shattered into a million walled gardens, as cross-site data centralization at scale is being challenged. Today, many premium publishers see a minority of their audience authenticate, with the vast majority on the lower end of anestimated 5% –
IAB TECH LAB ANNOUNCES NEW BOARD MEMBERS AND INAUGURAL LAW FIRMS INRESIDENCE
IAB Tech Lab, the digital advertising technical standards-setting body, announced today the addition of new board members from Amazon Advertising, CafeMedia, and NBCUniversal. In addition, the organization has named two law firms in residence. New board members include Paul Bannister, Chief of Strategy, CafeMedia, and Ryan McConville, Executive Vice President, IAB TECH LAB CEO DENNIS BUCHHEIM DEPARTS In our careers, sometimes we get a call that is just plain impossible to resist. Dennis got a call like that, and felt he couldn’t ignore it — it presented an opportunity to collaborate with the industry from a different, and important, perspective. And so, after nearlyfour years leading
IAB TECH LAB RELEASES NEW BUY-SIDE TRANSPARENCY SPECIFICATIONS FORPUBLIC COMMENT
IAB Tech Lab, the digital advertising technical standards-setting body, released today buyers.json and DemandChain Object specifications for a 30-day public comment period, which begins today and lasts until April 30, 2021. Over the past several years, Tech Lab has developed technology standards and best practices to provide transparency andbrand
RE-ARCHITECTING DIGITAL MEDIA FOR PREDICTABLE USER PRIVACY A year ago at the IAB Annual Leadership Meeting (ALM), we initiated Project Rearc as a global industry effort to focus on technical standards for preserving addressability with privacy and accountability, in response to the fact that third-party identifiers are set to be sunset by 2022. Then in July of last year, FINALLY SOME CLARITY AROUND GOOGLE ADS’ LATEST PRIVACY ANNOUNCEMENTS Google Ads’ privacy blog post last week and the ensuing headlines left most of us with more questions than answers. Yes, most expected Google Ads products to integrate with Chrome’s Privacy Sandbox (FLoC, FLEDGE and the reporting APIs). Still, IAB Tech Lab received hundreds of inbounds all expressing confusion, as did others IAB TECH LAB RELEASES FOR COMMENT A PORTFOLIO OF STANDARDS FOR RESPONSIBLE ADDRESSABILITY AND PREDICTABLE PRIVACY With less than a year until the sunset of third-party cookies across all browsers, and with imminent changes to mobile advertising IDs, IAB Tech Lab, the digital advertising technical standards-setting body, has been collaborating with the advertising and media industry to develop privacy-preserving specifications and best practices tosupport the
RESPONDING TO GOOGLE’S RECENT PRIVACY UPDATE The Google announcement has not changed our plans to provide a new portfolio of approaches to addressability, with privacy and with auditable accountability. As expected, major platforms, and advertising and media companies are approaching privacy and data protection differently, but we believe we all share common goals: protecting data, safeguarding REVIEWING UNIFIED ID 2.0 FOR LONG TERM INDUSTRY VALUE Earlier this month, the Partnership for Responsible Addressable Media (“PRAM”) extended an invitation to the advertising and media industry to contribute code for collaborative development of addressability and accountability standards and solutions. Yesterday, The Trade Desk announced the first such contribution for consideration: the submission of Unified ID 2.0 (UID2) OPEN MEASUREMENT FOR WEB VIDEO ARRIVES The Open Measurement Software Development Kit (OM SDK) transformed the viewability measurement landscape in 2018 for mobile app measurement. It eliminated the need for multiple vendor integrations and standardized the process for ecosystem feedback. The Open Measurement Working Group (OMWG) was forward-thinking in its vision and anticipated that this mobile IAB TECH LAB EXPANDS PRESENCE IN APAC NEW DELHI (December 3, 2020) – IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global non-profit research, development, and technical standards-setting consortium, announced that Shivendra Misra has been appointed to represent the organization in the Asia-Pacific (APAC) region (Southeast Asia, India, China, and Japan). As IAB Tech Lab’s APAC1
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IDENTITY, DATA, CONSUMER PRIVACY BRAND SAFETY & AD FRAUD AD EXPERIENCES & MEASUREMENT PROGRAMMATIC EFFECTIVENESS TECH LAB PROGRAMMATIC STANDARDSOPENDIRECT 1.5
OpenDirect is the only open standard that supports automated guaranteed buying. OpenDirect 1.5 marks the first major update for the protocol providing essential updates such as change request support, revised diagrams, and improved implementation references.OPENRTB
OpenRTB is the open standard that provides support for real-time-bidding. OpenRTB 2.5 includes updates on header bidding and video placement type support. OpenRTB 3.0 framework is currently inpublic comment.
OPENRTB DYNAMIC NATIVE ADS API 1.2 This spec describes the outer native object. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful in non-RTB environments like in-app SDK objectdescription.
CONTENT TAXONOMY
The Taxonomy and Mapping Working Group is working to update the current taxonomy and create an enhanced and more powerful taxonomy, permitting content creators the ability to more accurately and consistently describe content.__ __
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