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IDENTITY DESIGNED
Identity Designed is a showcase and forum for everyone with an interest in brand identity design. SCHACKBRÄDE, DESIGNED BY FAGERSTRÖM, MADRID Schackbräde is a collection of chess games with the aim of exploring the relationship between design and chess, two disciplines that have many elements in common, such as creativity, beauty, strategy, balance, harmony, movement, spatial projection, art, or even the grid. XOKO | IDENTITY DESIGNED Xoko. Designed by Nikolaj Kledzik, Stockholm. In 2006, Magnus Johansson took over the old bakery ‘Dalpojken’. He took inspiration from Paris, nature, and chocolate, and wanted it to be a combination of a modern French pâtisserie and bistro. Magnus (Head of the Nobel Prize dinner dessert) decided to base his pâtisserie aroundchocolate.
POM POM | IDENTITY DESIGNED POM POM. Designed by Reynolds & Reyner. POM POM is a modern and stylish lingerie brand that we created for a Los Angeles-based fashion designer. In each set there are two kinds of panties packed in individual boxes that resemble diagonally-cut cubes in shape. The first one is more comfortable and simple, for everyday use at work orfitness
ROYAL MAIL LOGO AND BRAND IDENTITY Royal Mail. Designed by Mash Creative, London. Mash Creative have just completed a ‘Rethink’ of the Royal Mail logo commissioned by ICON magazine as part of their ongoing feature. To move forward, sometimes you need to look to the past. Brand identities seem to have a habit of becoming too complicated over the years.WENFORD DRIES
Wenford Dries is a destination designed for escape, born of a passion to create the ultimate refuge from city life on the site of a former clay drying factory in North Cornwall. Comprising expansive loft-style homes, artist studios, allotments and wild gardens in a location of outstanding beauty, Wenford Dries will be a unique idyll. W&CIE | IDENTITY DESIGNED W&Cie. Designed by W&Cie. The W&Cie agency, part of HAVAS DESIGN+, has been awarded with a Silver Lion in the design category at Cannes Lions Festival 2011 for its new visual identity and signage of its new Paris-based offices. This new identity accompanies the philosophy of the agency, ‘What a Wonderful World’, and confirms its intention JUSTINE RESTAURANT LOGO & IDENTITY, BY THE MADE SHOP Designed by The Made Shop, Denver. Justin Devillier is one of New Orleans’ most celebrated young chefs, recently winning the James Beard award. Justine is the highly-anticipated new restaurant from he and partner Mia Freiberger-Devillier (the husband-wife team behind La Petite Grocery and Balise). We partnered with architecture andinterior
DESIGN PASAR
Design Pasar is a festival that we created and organised in collaboration with Roger&Sons and The General Co.We all moved into a new warehouse building in the industrial part of Singapore Jalan Besar where many of the traditional hardware businesses reside. F. MÉNARD | IDENTITY DESIGNED F. Ménard is a family hog breeding and processing business. The company, which was founded 50 years ago by Fulgence Ménard, is managed today by his children and grandchildren. F. Ménard has more than 1,000 employees and produces 20,000 pigs/hogs per week which makes the company one of the largest pork suppliers in Quebec.IDENTITY DESIGNED
Identity Designed is a showcase and forum for everyone with an interest in brand identity design. SCHACKBRÄDE, DESIGNED BY FAGERSTRÖM, MADRID Schackbräde is a collection of chess games with the aim of exploring the relationship between design and chess, two disciplines that have many elements in common, such as creativity, beauty, strategy, balance, harmony, movement, spatial projection, art, or even the grid. XOKO | IDENTITY DESIGNED Xoko. Designed by Nikolaj Kledzik, Stockholm. In 2006, Magnus Johansson took over the old bakery ‘Dalpojken’. He took inspiration from Paris, nature, and chocolate, and wanted it to be a combination of a modern French pâtisserie and bistro. Magnus (Head of the Nobel Prize dinner dessert) decided to base his pâtisserie aroundchocolate.
POM POM | IDENTITY DESIGNED POM POM. Designed by Reynolds & Reyner. POM POM is a modern and stylish lingerie brand that we created for a Los Angeles-based fashion designer. In each set there are two kinds of panties packed in individual boxes that resemble diagonally-cut cubes in shape. The first one is more comfortable and simple, for everyday use at work orfitness
ROYAL MAIL LOGO AND BRAND IDENTITY Royal Mail. Designed by Mash Creative, London. Mash Creative have just completed a ‘Rethink’ of the Royal Mail logo commissioned by ICON magazine as part of their ongoing feature. To move forward, sometimes you need to look to the past. Brand identities seem to have a habit of becoming too complicated over the years.WENFORD DRIES
Wenford Dries is a destination designed for escape, born of a passion to create the ultimate refuge from city life on the site of a former clay drying factory in North Cornwall. Comprising expansive loft-style homes, artist studios, allotments and wild gardens in a location of outstanding beauty, Wenford Dries will be a unique idyll. W&CIE | IDENTITY DESIGNED W&Cie. Designed by W&Cie. The W&Cie agency, part of HAVAS DESIGN+, has been awarded with a Silver Lion in the design category at Cannes Lions Festival 2011 for its new visual identity and signage of its new Paris-based offices. This new identity accompanies the philosophy of the agency, ‘What a Wonderful World’, and confirms its intentionIDENTITY DESIGNED
Identity Designed is a showcase and forum for everyone with an interest in brand identity design. POM POM | IDENTITY DESIGNED POM POM. Designed by Reynolds & Reyner. POM POM is a modern and stylish lingerie brand that we created for a Los Angeles-based fashion designer. In each set there are two kinds of panties packed in individual boxes that resemble diagonally-cut cubes in shape. The first one is more comfortable and simple, for everyday use at work orfitness
WENFORD DRIES
Wenford Dries is a destination designed for escape, born of a passion to create the ultimate refuge from city life on the site of a former clay drying factory in North Cornwall. Comprising expansive loft-style homes, artist studios, allotments and wild gardens in a location of outstanding beauty, Wenford Dries will be a unique idyll.DESIGN PASAR
Design Pasar is a festival that we created and organised in collaboration with Roger&Sons and The General Co.We all moved into a new warehouse building in the industrial part of Singapore Jalan Besar where many of the traditional hardware businesses reside. ONEFOLD LOGO AND IDENTITY, BY FUTURA, MEXICO CITY Designed by Futura, Mexico City. Onefold is a clothing brand in New York that sells recycled cashmere garments for kids. Their approach to fashion challenges the way we think about kid’s clothes and the socialization of gender norms among children. They strongly believe that fashion shouldn’t define a child’s identity or restrict their F. MÉNARD | IDENTITY DESIGNED F. Ménard is a family hog breeding and processing business. The company, which was founded 50 years ago by Fulgence Ménard, is managed today by his children and grandchildren. F. Ménard has more than 1,000 employees and produces 20,000 pigs/hogs per week which makes the company one of the largest pork suppliers in Quebec. THE CHILDREN'S SOCIETY The Children’s Society has unveiled a new brand identity, as it steps up its fight to expose the hard truths behind child poverty and teenage neglect across the country.. General awareness of the charity’s work has fallen over the last few years and in-depth research revealed that investing in a more impactful visual identity was crucial to having the greatest possible impact on the lives BREAKING THE HABIT, PODCAST LOGO AND IDENTITY, BY ASH The visual identity uses repeated elements that somehow break or change to reflect the idea of “breaking out of the cycle of addiction.” Elsewhere, the use of metaphorical imagery and understated tone of the art direction reflects the raw, unfiltered themes of the podcast, creating an aura for the brand that is neither happy or sad in an attempt to capture the often uncertain journey from K.P.D.O. | IDENTITY DESIGNED K.P.D.O. is an identity designed for Kerry Phelan Design Office, a newly-formed, interior design studio in Melbourne. Kerry Phelan is one of the most respected and awarded interior designers in Australia. She co-founded Hecker Phelan in 1999, before forming Hecker Phelan and Guthrie in 2002. Kerry left HPG in December 2009 to pursue individual TAMARIND OF MAYFAIR, LOGO AND IDENTITY BY DUTCHSCOT Tamarind of Mayfair was the first Indian restaurant in London to receive a Michelin star. They wanted to continue to explore new ground with a new menu, interiors, and brand that was light and feminine. We worked closely with interior designers Sagrada, who weIDENTITY DESIGNED
Identity Designed is a showcase and forum for everyone with an interest in brand identity design. JUSTINE RESTAURANT LOGO & IDENTITY, BY THE MADE SHOP Designed by The Made Shop, Denver. Justin Devillier is one of New Orleans’ most celebrated young chefs, recently winning the James Beard award. Justine is the highly-anticipated new restaurant from he and partner Mia Freiberger-Devillier (the husband-wife team behind La Petite Grocery and Balise). We partnered with architecture andinterior
XOKO | IDENTITY DESIGNED Xoko. Designed by Nikolaj Kledzik, Stockholm. In 2006, Magnus Johansson took over the old bakery ‘Dalpojken’. He took inspiration from Paris, nature, and chocolate, and wanted it to be a combination of a modern French pâtisserie and bistro. Magnus (Head of the Nobel Prize dinner dessert) decided to base his pâtisserie aroundchocolate.
WENFORD DRIES
Wenford Dries is a destination designed for escape, born of a passion to create the ultimate refuge from city life on the site of a former clay drying factory in North Cornwall. Comprising expansive loft-style homes, artist studios, allotments and wild gardens in a location of outstanding beauty, Wenford Dries will be a unique idyll.DESIGN PASAR
Design Pasar is a festival that we created and organised in collaboration with Roger&Sons and The General Co.We all moved into a new warehouse building in the industrial part of Singapore Jalan Besar where many of the traditional hardware businesses reside. W&CIE | IDENTITY DESIGNED W&Cie. Designed by W&Cie. The W&Cie agency, part of HAVAS DESIGN+, has been awarded with a Silver Lion in the design category at Cannes Lions Festival 2011 for its new visual identity and signage of its new Paris-based offices. This new identity accompanies the philosophy of the agency, ‘What a Wonderful World’, and confirms its intention LA BOTTEGA RESTAURANT VISUAL IDENTITY, DESIGNED BY La Bottega. Designed by Kidstudio, Florence. Signage crafted by Florence-based blacksmith Angiolo Mariotti. The chefs of La Bottega, Francesco Gasbarro and Paulo Airaudo, wanted to meet us after being attracted by our previous work. A funny aspect from the meeting was how one of the two chefs brought a logo sample where he simplyreplaced the
IDENTITY DESIGNED
Identity Designed is a showcase and forum for everyone with an interest in brand identity design. PETBARN VISUAL IDENTITY, BY LANDOR Petbarn has been delivering expert pet care in Australia for nearly twenty years and they know the importance of delivering the best for our pets. The rise of convenience supermarkets that now offer a diverse range of pet products was beginning to impact their business. Petbarn needed to deliver a differentiated brand experience to elevate the company above and beyond the cold, corporate, and GUTA CAFE LOGO AND IDENTITY, BY M Designed by M — N Associates, Ho Chi Minh City. Taking inspiration from the unique Vietnamese street culture, Guta Cafe is growing into a familiar coffee brand where urban people can connect and enjoy the outdoor environment. Focusing on a responsive and affordable store setup, Guta have grown fast, dominated Saigon, and become one of theIDENTITY DESIGNED
Identity Designed is a showcase and forum for everyone with an interest in brand identity design. JUSTINE RESTAURANT LOGO & IDENTITY, BY THE MADE SHOP Designed by The Made Shop, Denver. Justin Devillier is one of New Orleans’ most celebrated young chefs, recently winning the James Beard award. Justine is the highly-anticipated new restaurant from he and partner Mia Freiberger-Devillier (the husband-wife team behind La Petite Grocery and Balise). We partnered with architecture andinterior
XOKO | IDENTITY DESIGNED Xoko. Designed by Nikolaj Kledzik, Stockholm. In 2006, Magnus Johansson took over the old bakery ‘Dalpojken’. He took inspiration from Paris, nature, and chocolate, and wanted it to be a combination of a modern French pâtisserie and bistro. Magnus (Head of the Nobel Prize dinner dessert) decided to base his pâtisserie aroundchocolate.
WENFORD DRIES
Wenford Dries is a destination designed for escape, born of a passion to create the ultimate refuge from city life on the site of a former clay drying factory in North Cornwall. Comprising expansive loft-style homes, artist studios, allotments and wild gardens in a location of outstanding beauty, Wenford Dries will be a unique idyll.DESIGN PASAR
Design Pasar is a festival that we created and organised in collaboration with Roger&Sons and The General Co.We all moved into a new warehouse building in the industrial part of Singapore Jalan Besar where many of the traditional hardware businesses reside. W&CIE | IDENTITY DESIGNED W&Cie. Designed by W&Cie. The W&Cie agency, part of HAVAS DESIGN+, has been awarded with a Silver Lion in the design category at Cannes Lions Festival 2011 for its new visual identity and signage of its new Paris-based offices. This new identity accompanies the philosophy of the agency, ‘What a Wonderful World’, and confirms its intention LA BOTTEGA RESTAURANT VISUAL IDENTITY, DESIGNED BY La Bottega. Designed by Kidstudio, Florence. Signage crafted by Florence-based blacksmith Angiolo Mariotti. The chefs of La Bottega, Francesco Gasbarro and Paulo Airaudo, wanted to meet us after being attracted by our previous work. A funny aspect from the meeting was how one of the two chefs brought a logo sample where he simplyreplaced the
IDENTITY DESIGNED
Identity Designed is a showcase and forum for everyone with an interest in brand identity design. PETBARN VISUAL IDENTITY, BY LANDOR Petbarn has been delivering expert pet care in Australia for nearly twenty years and they know the importance of delivering the best for our pets. The rise of convenience supermarkets that now offer a diverse range of pet products was beginning to impact their business. Petbarn needed to deliver a differentiated brand experience to elevate the company above and beyond the cold, corporate, and GUTA CAFE LOGO AND IDENTITY, BY M Designed by M — N Associates, Ho Chi Minh City. Taking inspiration from the unique Vietnamese street culture, Guta Cafe is growing into a familiar coffee brand where urban people can connect and enjoy the outdoor environment. Focusing on a responsive and affordable store setup, Guta have grown fast, dominated Saigon, and become one of the INCITE LOGO AND VISUAL IDENTITY, BY PROUD CREATIVE Incite. Designed by Proud Creative, London. Incite is a strategic research consultancy that thrives on helping clients with tricky problems. And so the core of the identity communicates what they do: they make the complex simple and inspire the right decisions. ‘Squaring circles’ is executed as both an animation and as fiveshapes or icons.
FOUNDRY LOGO AND IDENTITY, BY MOLOOBHOY & BROWN Designed by Moloobhoy & Brown, Dubai. Foundry is a brutalist-inspired progressive art, culture, and co-working space created for Emaar communities. Emaar defined an opportunity to add culture destinations into their mass scale communities spread across the Emirate, starting with Downtown Dubai. BUTO LOGO AND IDENTITY, DESIGNED BY TWO OF US Buto is an intelligent video hosting platform, helping professional organisations engage, retain and build their audiences using online video. Originally conceived in 2009, Buto has since served clients such as Shell, Mitsubishi, England Rugby, and Thames Water. Andy (the Buto CEO) contacted us after being recommended by one of our previouscontacts.
ONEFOLD LOGO AND IDENTITY, BY FUTURA, MEXICO CITY Designed by Futura, Mexico City. Onefold is a clothing brand in New York that sells recycled cashmere garments for kids. Their approach to fashion challenges the way we think about kid’s clothes and the socialization of gender norms among children. They strongly believe that fashion shouldn’t define a child’s identity or restrict their ROYAL MAIL LOGO AND BRAND IDENTITY Royal Mail. Designed by Mash Creative, London. Mash Creative have just completed a ‘Rethink’ of the Royal Mail logo commissioned by ICON magazine as part of their ongoing feature. To move forward, sometimes you need to look to the past. Brand identities seem to have a habit of becoming too complicated over the years.THE SCALE FACTORY
The Scale Factory is a tech company that specialises in building scalable hosting infrastructure for their clients, and they came to us asking for a brand identity refresh after using the same identity and logo since 2009. They gave us the challenge of creating an identity that would be flexible enough to work across both print and digitalmediums.
AENA | IDENTITY DESIGNED Aena is the world’s number one airport operator in terms of passenger traffic. Over 577 million passengers passed through Spanish airports in the last three years. The company manages 46 airports and 2 heliports in Spain and participates directly and indirectly in the management of a further 15 airports in Europe and America, including London Luton Airport, with a 51% stake. LICK LOGO AND IDENTITY BY TWO TIMES ELLIOTT Lick. Designed by Two Times Elliott, London. When this home decor brand speaks, it says “let’s decorate.”. Just launched, we have been working with an ambitious duo to craft a brand experience and identity that is educational and inclusive. An industry disrupter, Lick Home came to us poised to take traditional home decoratingonline.
BREAKING THE HABIT, PODCAST LOGO AND IDENTITY, BY ASH The visual identity uses repeated elements that somehow break or change to reflect the idea of “breaking out of the cycle of addiction.” Elsewhere, the use of metaphorical imagery and understated tone of the art direction reflects the raw, unfiltered themes of the podcast, creating an aura for the brand that is neither happy or sad in an attempt to capture the often uncertain journey fromINVICTUS GAMES
Invictus Games is an international sporting event held in London for wounded, injured and sick servicemen and women, launched by HRH Prince Harry. It will be hosted at The Queen Elizabeth Olympic Park from 10-14 September 2014 where more than 400 wounded, injured and sick servicemen and women as well as veterans from 14 different nations, competing in eight different sports at aIDENTITY DESIGNED
Identity Designed is a showcase and forum for everyone with an interest in brand identity design. XOKO | IDENTITY DESIGNED Xoko. Designed by Nikolaj Kledzik, Stockholm. In 2006, Magnus Johansson took over the old bakery ‘Dalpojken’. He took inspiration from Paris, nature, and chocolate, and wanted it to be a combination of a modern French pâtisserie and bistro. Magnus (Head of the Nobel Prize dinner dessert) decided to base his pâtisserie aroundchocolate.
FOUNDRY LOGO AND IDENTITY, BY MOLOOBHOY & BROWN Designed by Moloobhoy & Brown, Dubai. Foundry is a brutalist-inspired progressive art, culture, and co-working space created for Emaar communities. Emaar defined an opportunity to add culture destinations into their mass scale communities spread across the Emirate, starting with Downtown Dubai. JUSTINE RESTAURANT LOGO & IDENTITY, BY THE MADE SHOP Designed by The Made Shop, Denver. Justin Devillier is one of New Orleans’ most celebrated young chefs, recently winning the James Beard award. Justine is the highly-anticipated new restaurant from he and partner Mia Freiberger-Devillier (the husband-wife team behind La Petite Grocery and Balise). We partnered with architecture andinterior
WENFORD DRIES
Wenford Dries is a destination designed for escape, born of a passion to create the ultimate refuge from city life on the site of a former clay drying factory in North Cornwall. Comprising expansive loft-style homes, artist studios, allotments and wild gardens in a location of outstanding beauty, Wenford Dries will be a unique idyll. W&CIE | IDENTITY DESIGNED W&Cie. Designed by W&Cie. The W&Cie agency, part of HAVAS DESIGN+, has been awarded with a Silver Lion in the design category at Cannes Lions Festival 2011 for its new visual identity and signage of its new Paris-based offices. This new identity accompanies the philosophy of the agency, ‘What a Wonderful World’, and confirms its intention ROYAL MAIL LOGO AND BRAND IDENTITY Royal Mail. Designed by Mash Creative, London. Mash Creative have just completed a ‘Rethink’ of the Royal Mail logo commissioned by ICON magazine as part of their ongoing feature. To move forward, sometimes you need to look to the past. Brand identities seem to have a habit of becoming too complicated over the years. LA BOTTEGA RESTAURANT VISUAL IDENTITY, DESIGNED BY La Bottega. Designed by Kidstudio, Florence. Signage crafted by Florence-based blacksmith Angiolo Mariotti. The chefs of La Bottega, Francesco Gasbarro and Paulo Airaudo, wanted to meet us after being attracted by our previous work. A funny aspect from the meeting was how one of the two chefs brought a logo sample where he simplyreplaced the
PETBARN VISUAL IDENTITY, BY LANDOR Petbarn has been delivering expert pet care in Australia for nearly twenty years and they know the importance of delivering the best for our pets. The rise of convenience supermarkets that now offer a diverse range of pet products was beginning to impact their business. Petbarn needed to deliver a differentiated brand experience to elevate the company above and beyond the cold, corporate, andINVICTUS GAMES
Invictus Games is an international sporting event held in London for wounded, injured and sick servicemen and women, launched by HRH Prince Harry. It will be hosted at The Queen Elizabeth Olympic Park from 10-14 September 2014 where more than 400 wounded, injured and sick servicemen and women as well as veterans from 14 different nations, competing in eight different sports at aIDENTITY DESIGNED
Identity Designed is a showcase and forum for everyone with an interest in brand identity design. XOKO | IDENTITY DESIGNED Xoko. Designed by Nikolaj Kledzik, Stockholm. In 2006, Magnus Johansson took over the old bakery ‘Dalpojken’. He took inspiration from Paris, nature, and chocolate, and wanted it to be a combination of a modern French pâtisserie and bistro. Magnus (Head of the Nobel Prize dinner dessert) decided to base his pâtisserie aroundchocolate.
FOUNDRY LOGO AND IDENTITY, BY MOLOOBHOY & BROWN Designed by Moloobhoy & Brown, Dubai. Foundry is a brutalist-inspired progressive art, culture, and co-working space created for Emaar communities. Emaar defined an opportunity to add culture destinations into their mass scale communities spread across the Emirate, starting with Downtown Dubai. JUSTINE RESTAURANT LOGO & IDENTITY, BY THE MADE SHOP Designed by The Made Shop, Denver. Justin Devillier is one of New Orleans’ most celebrated young chefs, recently winning the James Beard award. Justine is the highly-anticipated new restaurant from he and partner Mia Freiberger-Devillier (the husband-wife team behind La Petite Grocery and Balise). We partnered with architecture andinterior
WENFORD DRIES
Wenford Dries is a destination designed for escape, born of a passion to create the ultimate refuge from city life on the site of a former clay drying factory in North Cornwall. Comprising expansive loft-style homes, artist studios, allotments and wild gardens in a location of outstanding beauty, Wenford Dries will be a unique idyll. W&CIE | IDENTITY DESIGNED W&Cie. Designed by W&Cie. The W&Cie agency, part of HAVAS DESIGN+, has been awarded with a Silver Lion in the design category at Cannes Lions Festival 2011 for its new visual identity and signage of its new Paris-based offices. This new identity accompanies the philosophy of the agency, ‘What a Wonderful World’, and confirms its intention ROYAL MAIL LOGO AND BRAND IDENTITY Royal Mail. Designed by Mash Creative, London. Mash Creative have just completed a ‘Rethink’ of the Royal Mail logo commissioned by ICON magazine as part of their ongoing feature. To move forward, sometimes you need to look to the past. Brand identities seem to have a habit of becoming too complicated over the years. LA BOTTEGA RESTAURANT VISUAL IDENTITY, DESIGNED BY La Bottega. Designed by Kidstudio, Florence. Signage crafted by Florence-based blacksmith Angiolo Mariotti. The chefs of La Bottega, Francesco Gasbarro and Paulo Airaudo, wanted to meet us after being attracted by our previous work. A funny aspect from the meeting was how one of the two chefs brought a logo sample where he simplyreplaced the
PETBARN VISUAL IDENTITY, BY LANDOR Petbarn has been delivering expert pet care in Australia for nearly twenty years and they know the importance of delivering the best for our pets. The rise of convenience supermarkets that now offer a diverse range of pet products was beginning to impact their business. Petbarn needed to deliver a differentiated brand experience to elevate the company above and beyond the cold, corporate, andINVICTUS GAMES
Invictus Games is an international sporting event held in London for wounded, injured and sick servicemen and women, launched by HRH Prince Harry. It will be hosted at The Queen Elizabeth Olympic Park from 10-14 September 2014 where more than 400 wounded, injured and sick servicemen and women as well as veterans from 14 different nations, competing in eight different sports at a ABOUT IDENTITY DESIGNED, THE BRAND SHOWCASE AND UPCOMING BOOK Identity Designed is a compilation of visual identities from hundreds of talented design studios around the world. The hardcover book (2019) is the definitive guide to visual branding. Wauw, by Snask, Stockholm. If you’d like to share a project with the discerning readers, please send images at a minimum of 1,200px wide, and accompanying textWENFORD DRIES
Wenford Dries is a destination designed for escape, born of a passion to create the ultimate refuge from city life on the site of a former clay drying factory in North Cornwall. Comprising expansive loft-style homes, artist studios, allotments and wild gardens in a location of outstanding beauty, Wenford Dries will be a unique idyll. ONEFOLD LOGO AND IDENTITY, BY FUTURA, MEXICO CITY Designed by Futura, Mexico City. Onefold is a clothing brand in New York that sells recycled cashmere garments for kids. Their approach to fashion challenges the way we think about kid’s clothes and the socialization of gender norms among children. They strongly believe that fashion shouldn’t define a child’s identity or restrict their BYTE BARS VISUAL IDENTITY, BY CAST IRON DESIGN Byte Bars. Designed by Cast Iron Design, Boulder. Competing in a saturated snack bar market, we developed a strategy for Byte Bars that subverts stereotypical “crunchy granola” aesthetics. The outcome is a brand that appeals to a younger generation with a PETBARN VISUAL IDENTITY, BY LANDOR Petbarn has been delivering expert pet care in Australia for nearly twenty years and they know the importance of delivering the best for our pets. The rise of convenience supermarkets that now offer a diverse range of pet products was beginning to impact their business. Petbarn needed to deliver a differentiated brand experience to elevate the company above and beyond the cold, corporate, and LICK LOGO AND IDENTITY BY TWO TIMES ELLIOTT Lick. Designed by Two Times Elliott, London. When this home decor brand speaks, it says “let’s decorate.”. Just launched, we have been working with an ambitious duo to craft a brand experience and identity that is educational and inclusive. An industry disrupter, Lick Home came to us poised to take traditional home decoratingonline.
TRUE NORTH LOGO AND IDENTITY, BY RE, SYDNEY Designed by Re, Sydney. Specialising in adventure cruise travel around Australia, Papua New Guinea and Indonesia, True North delivers experiences designed to push its small coterie of guests out of their comfort zones. This is a company that takes you on a journey of discovery — and in taking you away to remote lands, brings you backto yourself.
QUIQUP LOGO AND VISUAL IDENTITY, BY MULTIADAPTOR Quiqup. Designed by MultiAdaptor, London. With well over 100,000 orders fulfilled, and millions of pounds of investment raised just one year into trading, Quiqup is a major force in the rapidly growing on-demand delivery market. Whether it’s delivering dishes from your favourite restaurant (that doesn’t do takeaway); picking-up anddropping
BUDDY BUDDY LOGO AND IDENTITY BY FUTURA Buddy Buddy is a nut butter brand located in Belgium. For this identity we were looking to transmit a youthful vibe, while being a bit playful. The concept is a nod to the best company you can have, being with yourself; which is represented through the repetition and reflections in the icon and logo. TAMARIND OF MAYFAIR, LOGO AND IDENTITY BY DUTCHSCOT Tamarind of Mayfair was the first Indian restaurant in London to receive a Michelin star. They wanted to continue to explore new ground with a new menu, interiors, and brand that was light and feminine. We worked closely with interior designers Sagrada, who weSkip to the content
IDENTITY DESIGNED
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FOUNDRY
THE COMMON STOVE
ONEFOLD
TRUE NORTH
BREAKING THE HABIT
SCULPT
JUSTINE
DESIGN PASAR
BRIGADE COURT
TAMARIND
LICK
BUDDY BUDDY
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