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JASON FALLS
Subscribe to the site content or my monthly Influence newsletter. Listen to the podcasts. Buy books. Reach out for help with influence marketing, content strategy, or digital marketing help. In some cases, I can help you with content and influence activations myself. If your brand needs a bigger solution, my team at Cornett and I are ready tohelp.
JASON FALLS' BLOG
Jason Falls is a digital strategist, professional public speaker and co-author of two books. His blog focuses mainly on Internet & marketing related topics. INFLUENCER MARKETING Influencer marketing or, as I argue in my new book, influence marketing, is the practice of leveraging relationships with those who have audiences of their own to communicate your message to their audience. An easy way to understand it is thinking of influencers as the television, newspaper or radio stations of today. HOW TO IDENTIFY ANONYMOUS WEBSITE VISITORS How to Identify Anonymous Website Visitors. If only you could identify anonymous website visitors and email them right away to compel them to engage more or even buy. Adam Robinson’s new startup GetEmails allows you to do just that. The somewhat controversial approach gets the interrogation from me on the podcast this week. THINK INFLUENCERS ARE FAKE NOW? WAIT UNTIL YOU SEE WHAT'S Wait Until You See What’s Coming! The dig on influencers is that many come across as fake. The duck-lips, peace sign, selfie whores, as I tend to think of that segment of the influencer world, seems to live lives that none of us could imagine. And few of us couldn’t imagine them living them, either. When everything is perfect in your online INFLUENCE MARKETING FOR B2B BUSINESSES REPORT OUT TopRank Marketing’s 2020 State of B2B Influencer Marketing Research Report is out. The survey is a unique look into the breadth and depth of influence marketing in the business-to-business space. Over 300 business-to-business marketing and communications professionals surveyed in an online questionnaire netted the results. WHY YOUR SMALL BUSINESS SHOULD HAVE A VISION STATEMENT Why Your Small Business Should Have a Vision Statement. A vision statement is as important to a small business as the products you sell. The vision statement serves as a simple guide for you, your employees and even your customers. Vision statements tell the world what you stand for. If well-defined they can be the trigger that makespeople
HOW TO SETUP SWITCHER STUDIO WITH RESTREAM.IO (VIDEO Switcher Studio is an iOS-based app that turns any iPhone or iPad into a studio where you can direct a live or recorded production as if you were a television show director. You can see multiple camera angles (guests, for live streams), graphics and even recorded assets on a video grid menu — the “Switcher” — and you can switch cameras THE MICRO-INFLUENCER MATH ON ENGAGEMENT RATES IS IMPORTANTSEE MORE ONJASONFALLS.COM
DO WE BLAME BRANDS FOR THE GENDER GAP IN INFLUENCER MARKETING? There exists a gender gap in influencer marketing. At least that’s what a pair of published reports indicate. Forbes contributor Heather Leighton asked for my take on new HypeAuditor data last week that indicated male influencers earn seven percent more than their female counterparts. You can see her story and my take at Forbes.. Today, IZEA released a more in-depth data set on equality inJASON FALLS
Subscribe to the site content or my monthly Influence newsletter. Listen to the podcasts. Buy books. Reach out for help with influence marketing, content strategy, or digital marketing help. In some cases, I can help you with content and influence activations myself. If your brand needs a bigger solution, my team at Cornett and I are ready tohelp.
JASON FALLS' BLOG
Jason Falls is a digital strategist, professional public speaker and co-author of two books. His blog focuses mainly on Internet & marketing related topics. INFLUENCER MARKETING Influencer marketing or, as I argue in my new book, influence marketing, is the practice of leveraging relationships with those who have audiences of their own to communicate your message to their audience. An easy way to understand it is thinking of influencers as the television, newspaper or radio stations of today. HOW TO IDENTIFY ANONYMOUS WEBSITE VISITORS How to Identify Anonymous Website Visitors. If only you could identify anonymous website visitors and email them right away to compel them to engage more or even buy. Adam Robinson’s new startup GetEmails allows you to do just that. The somewhat controversial approach gets the interrogation from me on the podcast this week. THINK INFLUENCERS ARE FAKE NOW? WAIT UNTIL YOU SEE WHAT'S Wait Until You See What’s Coming! The dig on influencers is that many come across as fake. The duck-lips, peace sign, selfie whores, as I tend to think of that segment of the influencer world, seems to live lives that none of us could imagine. And few of us couldn’t imagine them living them, either. When everything is perfect in your online INFLUENCE MARKETING FOR B2B BUSINESSES REPORT OUT TopRank Marketing’s 2020 State of B2B Influencer Marketing Research Report is out. The survey is a unique look into the breadth and depth of influence marketing in the business-to-business space. Over 300 business-to-business marketing and communications professionals surveyed in an online questionnaire netted the results. WHY YOUR SMALL BUSINESS SHOULD HAVE A VISION STATEMENT Why Your Small Business Should Have a Vision Statement. A vision statement is as important to a small business as the products you sell. The vision statement serves as a simple guide for you, your employees and even your customers. Vision statements tell the world what you stand for. If well-defined they can be the trigger that makespeople
HOW TO SETUP SWITCHER STUDIO WITH RESTREAM.IO (VIDEO Switcher Studio is an iOS-based app that turns any iPhone or iPad into a studio where you can direct a live or recorded production as if you were a television show director. You can see multiple camera angles (guests, for live streams), graphics and even recorded assets on a video grid menu — the “Switcher” — and you can switch cameras THE MICRO-INFLUENCER MATH ON ENGAGEMENT RATES IS IMPORTANTSEE MORE ONJASONFALLS.COM
DO WE BLAME BRANDS FOR THE GENDER GAP IN INFLUENCER MARKETING? There exists a gender gap in influencer marketing. At least that’s what a pair of published reports indicate. Forbes contributor Heather Leighton asked for my take on new HypeAuditor data last week that indicated male influencers earn seven percent more than their female counterparts. You can see her story and my take at Forbes.. Today, IZEA released a more in-depth data set on equality in ARTICLES | JASON FALLS Industry-Leading Thoughts on Digital Marketing. From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds.JASON FALLS' BLOG
Jason Falls is a digital strategist, professional public speaker and co-author of two books. His blog focuses mainly on Internet & marketing related topics. WHICH INFLUENCERS ARE MORE EFFECTIVE? Peace Out also zeroed in recently on surfacing a very niche, but highly relevant sub-group of influencers in the space: dermatologists. She joined me to talk about the brand’s back and forth with influencers of different sizes, zeroing in on a specialty niche of influencers and even what her brand is up to on TikTok.You always seem to learn more when the guest is a brand-side decision makerGET WINFLUENCE
A worthy investment.”. “Influence is a verb, not a noun. Jason's fantastic new book shows you how to create a marketing strategy based on true community and real engagement, and he lays out an actionable plan for what that means in an increasingly social/digital world.Winfluence is
THE GROWING TREND OF INFLUENCER HOUSES One of the fascinating new trends in the influencer space is that of influencer houses. You may have heard The Hype House, probably the biggest example in the U.S., is queued up for a Netflix distribution deal after starting on social media channels.There’s another in the U.S. called the Sway House, yet another called Club Beverly Hills. SOLVING THE PROBLEMS OF INFLUENCER MARKETING Henry and his team work with Julius’s clients and help them vet influencers, develop processes to manage and measure influencer campaigns and beyond. When you’re hands-on, solving brand problems all day every day, you get really smart about influence marketing real fast. And those kind of folks are the ones I value chatting with themost.
HOW TO BE A GOOD PODCAST GUEST Pre-order Winfluence now! Reserve your copy by ordering on Amazon, Barnes & Noble or direct from Entrepreneur Press and look for the book to be shipped when it publishes February 23! Learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes ussmarter marketers.
2019 MARKETING PRICING SURVEY Just more than one quarter of those who responded reported rates of $126-$150 per hour. Some 18% said they charge $51-$75 while 14% were at the $76-$100 per hour bracket. A 13% clip filled in the $101-$125 per hour measure. But 11% of the respondents reported being at CAN PAID CONTENT CURATION GIVE INFLUENCERS NEW REVENUE? When blogs and articles aren’t the same level of currency, social bookmarking and curation becomes less interesting. Even I slowed—and for short periods actually stopped—sharing good shit. THE 2017 MARKETING PRICING GUIDE NOTE: The 2017 Marketing Pricing Guide and its predecessor from 2015 inspired a full bi-annual effort to offer insights into what marketing costs across a range of disciplines and executional needs. Please see the main Marketing Pricing Guide menu to see updated information from 2017 and 2019 surveys.. What does marketing cost? A lot of people askthat question.
JASON FALLS
Subscribe to the site content or my monthly Influence newsletter. Listen to the podcasts. Buy books. Reach out for help with influence marketing, content strategy, or digital marketing help. In some cases, I can help you with content and influence activations myself. If your brand needs a bigger solution, my team at Cornett and I are ready tohelp.
INFLUENCER MARKETING Influencer marketing or, as I argue in my new book, influence marketing, is the practice of leveraging relationships with those who have audiences of their own to communicate your message to their audience. An easy way to understand it is thinking of influencers as the television, newspaper or radio stations of today.GET WINFLUENCE
A worthy investment.”. “Influence is a verb, not a noun. Jason's fantastic new book shows you how to create a marketing strategy based on true community and real engagement, and he lays out an actionable plan for what that means in an increasingly social/digital world.Winfluence is
HOW TO IDENTIFY ANONYMOUS WEBSITE VISITORS How to Identify Anonymous Website Visitors. If only you could identify anonymous website visitors and email them right away to compel them to engage more or even buy. Adam Robinson’s new startup GetEmails allows you to do just that. The somewhat controversial approach gets the interrogation from me on the podcast this week. INFLUENCE MARKETING FOR B2B BUSINESSES REPORT OUT TopRank Marketing’s 2020 State of B2B Influencer Marketing Research Report is out. The survey is a unique look into the breadth and depth of influence marketing in the business-to-business space. Over 300 business-to-business marketing and communications professionals surveyed in an online questionnaire netted the results. HOW TO SETUP SWITCHER STUDIO WITH RESTREAM.IO (VIDEO Switcher Studio is an iOS-based app that turns any iPhone or iPad into a studio where you can direct a live or recorded production as if you were a television show director. You can see multiple camera angles (guests, for live streams), graphics and even recorded assets on a video grid menu — the “Switcher” — and you can switch cameras WHY YOUR SMALL BUSINESS SHOULD HAVE A VISION STATEMENT Why Your Small Business Should Have a Vision Statement. A vision statement is as important to a small business as the products you sell. The vision statement serves as a simple guide for you, your employees and even your customers. Vision statements tell the world what you stand for. If well-defined they can be the trigger that makespeople
2019 MARKETING PRICING SURVEY Just more than one quarter of those who responded reported rates of $126-$150 per hour. Some 18% said they charge $51-$75 while 14% were at the $76-$100 per hour bracket. A 13% clip filled in the $101-$125 per hour measure. But 11% of the respondents reported being at DO WE BLAME BRANDS FOR THE GENDER GAP IN INFLUENCER MARKETING? There exists a gender gap in influencer marketing. At least that’s what a pair of published reports indicate. Forbes contributor Heather Leighton asked for my take on new HypeAuditor data last week that indicated male influencers earn seven percent more than their female counterparts. You can see her story and my take at Forbes.. Today, IZEA released a more in-depth data set on equality in HOW IS KROGER HANDLING COVID, SOCIAL ISSUES AND INFLUENCER This week’s episode of Digging Deeper was an interesting one. Curtis Midkiff, Jr., the senior social strategist at Kroger stopped by to talk about a lot of topics. We discussed how Kroger had to shift almost everything in light of COVID-19, how it has responded to Black Lives Matter and other social issues of late, its approach to influencer marketing and a lot more.JASON FALLS
Subscribe to the site content or my monthly Influence newsletter. Listen to the podcasts. Buy books. Reach out for help with influence marketing, content strategy, or digital marketing help. In some cases, I can help you with content and influence activations myself. If your brand needs a bigger solution, my team at Cornett and I are ready tohelp.
INFLUENCER MARKETING Influencer marketing or, as I argue in my new book, influence marketing, is the practice of leveraging relationships with those who have audiences of their own to communicate your message to their audience. An easy way to understand it is thinking of influencers as the television, newspaper or radio stations of today.GET WINFLUENCE
A worthy investment.”. “Influence is a verb, not a noun. Jason's fantastic new book shows you how to create a marketing strategy based on true community and real engagement, and he lays out an actionable plan for what that means in an increasingly social/digital world.Winfluence is
HOW TO IDENTIFY ANONYMOUS WEBSITE VISITORS How to Identify Anonymous Website Visitors. If only you could identify anonymous website visitors and email them right away to compel them to engage more or even buy. Adam Robinson’s new startup GetEmails allows you to do just that. The somewhat controversial approach gets the interrogation from me on the podcast this week. INFLUENCE MARKETING FOR B2B BUSINESSES REPORT OUT TopRank Marketing’s 2020 State of B2B Influencer Marketing Research Report is out. The survey is a unique look into the breadth and depth of influence marketing in the business-to-business space. Over 300 business-to-business marketing and communications professionals surveyed in an online questionnaire netted the results. HOW TO SETUP SWITCHER STUDIO WITH RESTREAM.IO (VIDEO Switcher Studio is an iOS-based app that turns any iPhone or iPad into a studio where you can direct a live or recorded production as if you were a television show director. You can see multiple camera angles (guests, for live streams), graphics and even recorded assets on a video grid menu — the “Switcher” — and you can switch cameras WHY YOUR SMALL BUSINESS SHOULD HAVE A VISION STATEMENT Why Your Small Business Should Have a Vision Statement. A vision statement is as important to a small business as the products you sell. The vision statement serves as a simple guide for you, your employees and even your customers. Vision statements tell the world what you stand for. If well-defined they can be the trigger that makespeople
2019 MARKETING PRICING SURVEY Just more than one quarter of those who responded reported rates of $126-$150 per hour. Some 18% said they charge $51-$75 while 14% were at the $76-$100 per hour bracket. A 13% clip filled in the $101-$125 per hour measure. But 11% of the respondents reported being at DO WE BLAME BRANDS FOR THE GENDER GAP IN INFLUENCER MARKETING? There exists a gender gap in influencer marketing. At least that’s what a pair of published reports indicate. Forbes contributor Heather Leighton asked for my take on new HypeAuditor data last week that indicated male influencers earn seven percent more than their female counterparts. You can see her story and my take at Forbes.. Today, IZEA released a more in-depth data set on equality in HOW IS KROGER HANDLING COVID, SOCIAL ISSUES AND INFLUENCER This week’s episode of Digging Deeper was an interesting one. Curtis Midkiff, Jr., the senior social strategist at Kroger stopped by to talk about a lot of topics. We discussed how Kroger had to shift almost everything in light of COVID-19, how it has responded to Black Lives Matter and other social issues of late, its approach to influencer marketing and a lot more.JASON FALLS
Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012.JASON FALLS' BLOG
Jason Falls is a digital strategist, professional public speaker and co-author of two books. His blog focuses mainly on Internet & marketing related topics. DIGITAL MARKETING KEYNOTE SPEAKER JASON FALLS Educating & Entertaining Worldwide. Jason Falls has been called one of the more engaging digital marketing keynote speakers available by conference and event organizers he's worked with. He has been honored to grace the dais at events like SXSW, BlogWorld (now New Media Expo ), iStrategy, The Conference Board, SEMA, SOMESSO (London) and manymore.
CAN WE PLEASE KILL AUTHENTICITY? Two weeks ago I spent several hours judging entries in an influencer marketing awards contest. Part of the submission was for the brand oragency to
WHEN IT COMES TO REPORTING INFLUENCER FRAUD, WORDS MATTER All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius.JOIN THE LIST
Subscribe to Jason Falls's newsletter. Always wisdom. Always clever. Today's insight: "It’s easy to get lost in the new, emerging technology platforms and always on media cycle buzz about things. Many people think 'influencer marketing' is new. Some of us remember when we called it 'blogger outreach.'. JASON FALLS'S APPEARANCES IN THE MEDIA And, I'm blessed to be a frequent guest on podcasts and other talk shows to share knowledge about the digital marketing industry. Below is a list of the updated media appearances and articles where I've been mentioned or served as a source. You can browse my catalog of contributions to Entrepreneur.com on the site. MARKETING PRICING GUIDE The Marketing Pricing Guide began in 2015 with my informal musings on how much various work and output in the greater marketing world cost. Too few businesses had a clear understanding of what it takes to hire an agency, do market research, bring on consultants to CAN PAID CONTENT CURATION GIVE INFLUENCERS NEW REVENUE? When blogs and articles aren’t the same level of currency, social bookmarking and curation becomes less interesting. Even I slowed—and for short periods actually stopped—sharing good shit. THINK INFLUENCERS ARE FAKE NOW? WAIT UNTIL YOU SEE WHAT'S Wait Until You See What’s Coming! The dig on influencers is that many come across as fake. The duck-lips, peace sign, selfie whores, as I tend to think of that segment of the influencer world, seems to live lives that none of us could imagine. And few of us couldn’t imagine them living them, either. When everything is perfect in your onlineSkip to content
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THE AD AGENCY THAT MANUFACTURES INFLUENCE__ JUNE 2, 2021
We recently had a conversation with Brandon Brown of influencer platform Grin about CGI influencers—computer generated avatars that seem to be real people posting influencer-like ... Read The Article→
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Once upon a time, I was a fairly knowledgeable guy about social listening. (I still am, I think. But in the early 2010s I was ... ReadThe Article →
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