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WHY PURPOSE
Helping you grow on purpose. In his book Drive, Daniel Pink found that “the most deeply motivated people—not to mention those who are most productive and satisfied—hitch their desires to a cause larger than themselves.” Among Millennials and Gen Z, that quest is more important than ever. In fact, “deeper purpose” is now the second-most important factor when considering a new job. EXAMPLES - JIM STENGEL : JIM STENGEL "The Jim Stengel Group has guided over 10 of our brands in creating breakthrough purpose and positioning. They have a wide aperture tocontextualize our
PURPOSE ACTIVATION : JIM STENGEL Helping you grow on purpose. Over a course of several years, the JSG worked with a thought-leading CMO and 10 different category leading brands to pivot their product and marketing approach to be purpose inspired and purpose driven.THE CMO PODCAST
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimateconversations with
CONNECT - JIM STENGEL : JIM STENGEL CONNECT WITH US. Say Hello. We Would Love to Chat Phone: 513.864.3900 BRAND BUILDING CAPABILITY Helping you grow on purpose. When this company’s leaders came to the Stengel Group, they determined employees at all levels had lost their edge on core brand building skills.LIZ KEATING
Liz manages the marketing and communication efforts of the Jim Stengel Group. She facilitates the development and publication of JSG content including book releases, social and digital medias and high-profileevent management.
HOME - JIM STENGEL : JIM STENGELABOUT USWHAT WE DOTHINKINGWHY PURPOSEEXAMPLESCONNECT Subscribe to Jim's Podcast. Jim Stengel, former CMO of P&G, the largest marketer in the world, and now small company entrepreneur sits down for intimate conversations with ABOUT US - JIM STENGEL : JIM STENGEL While leading transformations on brands like Hershey, Lexus, Nestle, SC Johnson and Shire our founder, Jim Stengel, began to see a common thread-truly significant transformation is born from authentically activating a brand’s higher purpose.We have worked with 90 different companies from Fortune 50’s to Start-ups and found that all of them are struggling with sustaining growth WHAT WE DO - JIM STENGEL : JIM STENGEL We’re committed to building businesses and brands that outperform the competition while inspiring customer and employee loyalty. Our framework-based, collaborative approach has been proven to work in over 100 businesses and a range of industries.WHY PURPOSE
Helping you grow on purpose. In his book Drive, Daniel Pink found that “the most deeply motivated people—not to mention those who are most productive and satisfied—hitch their desires to a cause larger than themselves.” Among Millennials and Gen Z, that quest is more important than ever. In fact, “deeper purpose” is now the second-most important factor when considering a new job. EXAMPLES - JIM STENGEL : JIM STENGEL "The Jim Stengel Group has guided over 10 of our brands in creating breakthrough purpose and positioning. They have a wide aperture tocontextualize our
PURPOSE ACTIVATION : JIM STENGEL Helping you grow on purpose. Over a course of several years, the JSG worked with a thought-leading CMO and 10 different category leading brands to pivot their product and marketing approach to be purpose inspired and purpose driven.THE CMO PODCAST
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimateconversations with
CONNECT - JIM STENGEL : JIM STENGEL CONNECT WITH US. Say Hello. We Would Love to Chat Phone: 513.864.3900 BRAND BUILDING CAPABILITY Helping you grow on purpose. When this company’s leaders came to the Stengel Group, they determined employees at all levels had lost their edge on core brand building skills.LIZ KEATING
Liz manages the marketing and communication efforts of the Jim Stengel Group. She facilitates the development and publication of JSG content including book releases, social and digital medias and high-profileevent management.
EXAMPLES - JIM STENGEL : JIM STENGEL "The Jim Stengel Group has guided over 10 of our brands in creating breakthrough purpose and positioning. They have a wide aperture tocontextualize our
THINKING - JIM STENGEL : JIM STENGEL Businessman, author and professor Jim Stengel believes personal inspiration can come in the most trying times. In this striking talk, he shares the story of his brother Bob, a beloved physician known for his compassion and dedication towards his patients.JIM STENGEL
This bold move was Jim’s first step on a new mission to share his passion for growing business through a focus on higher ideals. To continue on his mission, Jim has embraced a variety of exciting roles: President/CEO of The Jim Stengel Company, LLC, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies and Unleashing the Innovators: How Mature Companies Find CONNECT - JIM STENGEL : JIM STENGEL CONNECT WITH US. Say Hello. We Would Love to Chat Phone: 513.864.3900 THE STATE OF BRAND PURPOSE Helping you grow on purpose. “Success comes down to fearless leaders who have the personal drive to unite and galvanize their organizationaround a purpose
BRINGING PURPOSE TO LIFE A lot of brands do cause marketing but few connect the cause with their purpose as well as IKEA does. They have not been shy about taking on tough issues as this 2018 Cannes award winning program from Italy on preventing Domestic Violence shows. ENTERPRISE PURPOSE DISCOVERY Helping you grow on purpose. When the CEO approached the Stengel Group, the company’s go-to-market strategy had been decentralized: a collection of highly recognizable brands, each with their own strong cultures and global branding. RUNNING A BUSINESS ON PURPOSE Jim Stengel, former Global Marketing Officer of Procter & Gamble, explains the often perplexing relationship between business and purpose and how it affects BERA LAUNCHES PURPOSE PORTAL BERA, the predictive brand tech platform that helps marketers and brand leaders measure, maximize and manage their brands, announced today the launch of its Purpose Portal an interactive online portal enabling users to access the ‘Purpose Scores’ of 4,000-plus leading brands across 200 categories.SUZANNE TOSOLINI
Suzanne’s experience lies in purpose discovery, purpose driven strategy & activation, as well as enabling leaders with the neededskills for success.
HOME - JIM STENGEL : JIM STENGELABOUT USWHAT WE DOTHINKINGWHY PURPOSEEXAMPLESCONNECT Subscribe to Jim's Podcast. Jim Stengel, former CMO of P&G, the largest marketer in the world, and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. ABOUT US - JIM STENGEL : JIM STENGEL While leading transformations on brands like Hershey, Lexus, Nestle, SC Johnson and Shire our founder, Jim Stengel, began to see a common thread-truly significant transformation is born from authentically activating a brand’s higher purpose.We have worked with 90 different companies from Fortune 50’s to Start-ups and found that all of them are struggling with sustaining growthWHY PURPOSE
Purpose paves the way for increased brand relevance and distinctiveness. Opening a realm beyond the ordinary product pitch, it forms the basis for a deeper customer-brand relationship – a connection built on shared values. Across industries, today’scustomers are
EXAMPLES - JIM STENGEL : JIM STENGEL "The Jim Stengel Group has guided over 10 of our brands in creating breakthrough purpose and positioning. They have a wide aperture tocontextualize our
THINKING - JIM STENGEL : JIM STENGEL Businessman, author and professor Jim Stengel believes personal inspiration can come in the most trying times. In this striking talk, he shares the story of his brother Bob, a beloved physician known for his compassion and dedication towards his patients.THE CMO PODCAST
The CMO Podcast. Introducing The CMO Podcast. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his CONNECT - JIM STENGEL : JIM STENGEL Connect - Jim Stengel : Jim Stengel. CONNECT WITH US. Say Hello. We Would. Love to Chat. Phone: 513.864.3900. Fields marked with an * are required. Reason for Contact *. Reason For Contact Inquiry BusinessProposal Follow Up.
PURPOSE ACTIVATION : JIM STENGEL The Stengel Group led the various multi-functional teams to develop an inspiring Brand Purpose and framework to guide their actions; several leaders within the Stengel group also participated in company meetings and training sessions around the world. These efforts led to inspired communication, new-to-the-industry campaigns, more patient BRAND BUILDING CAPABILITY This consisted of training in competitive brand strategies, insights that drive consumer preference, creating briefs that inspire partners to do breakthrough work, building agency-client relationships that lead to share-building initiatives, and how to evaluate bold creative ideas. Training was customized for four levels, from entry levelLIZ KEATING
Liz managed the release of Jim’s recent book publication, Unleashing the Innovators, and is responsible for designing Jim’s speeches. In 2016, she was recognized as a Cincinnati Business Courier Forty Under Forty Honoree. She sits on the boards of a variety of organizations including Honor Flight Tri-State, Adoption Professionals, LLC and HOME - JIM STENGEL : JIM STENGELABOUT USWHAT WE DOTHINKINGWHY PURPOSEEXAMPLESCONNECT Subscribe to Jim's Podcast. Jim Stengel, former CMO of P&G, the largest marketer in the world, and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. ABOUT US - JIM STENGEL : JIM STENGEL While leading transformations on brands like Hershey, Lexus, Nestle, SC Johnson and Shire our founder, Jim Stengel, began to see a common thread-truly significant transformation is born from authentically activating a brand’s higher purpose.We have worked with 90 different companies from Fortune 50’s to Start-ups and found that all of them are struggling with sustaining growthWHY PURPOSE
Purpose paves the way for increased brand relevance and distinctiveness. Opening a realm beyond the ordinary product pitch, it forms the basis for a deeper customer-brand relationship – a connection built on shared values. Across industries, today’scustomers are
EXAMPLES - JIM STENGEL : JIM STENGEL "The Jim Stengel Group has guided over 10 of our brands in creating breakthrough purpose and positioning. They have a wide aperture tocontextualize our
THINKING - JIM STENGEL : JIM STENGEL Businessman, author and professor Jim Stengel believes personal inspiration can come in the most trying times. In this striking talk, he shares the story of his brother Bob, a beloved physician known for his compassion and dedication towards his patients.THE CMO PODCAST
The CMO Podcast. Introducing The CMO Podcast. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his CONNECT - JIM STENGEL : JIM STENGEL Connect - Jim Stengel : Jim Stengel. CONNECT WITH US. Say Hello. We Would. Love to Chat. Phone: 513.864.3900. Fields marked with an * are required. Reason for Contact *. Reason For Contact Inquiry BusinessProposal Follow Up.
PURPOSE ACTIVATION : JIM STENGEL The Stengel Group led the various multi-functional teams to develop an inspiring Brand Purpose and framework to guide their actions; several leaders within the Stengel group also participated in company meetings and training sessions around the world. These efforts led to inspired communication, new-to-the-industry campaigns, more patient BRAND BUILDING CAPABILITY This consisted of training in competitive brand strategies, insights that drive consumer preference, creating briefs that inspire partners to do breakthrough work, building agency-client relationships that lead to share-building initiatives, and how to evaluate bold creative ideas. Training was customized for four levels, from entry levelLIZ KEATING
Liz managed the release of Jim’s recent book publication, Unleashing the Innovators, and is responsible for designing Jim’s speeches. In 2016, she was recognized as a Cincinnati Business Courier Forty Under Forty Honoree. She sits on the boards of a variety of organizations including Honor Flight Tri-State, Adoption Professionals, LLC and EXAMPLES - JIM STENGEL : JIM STENGEL "The Jim Stengel Group has guided over 10 of our brands in creating breakthrough purpose and positioning. They have a wide aperture tocontextualize our
THINKING - JIM STENGEL : JIM STENGEL Businessman, author and professor Jim Stengel believes personal inspiration can come in the most trying times. In this striking talk, he shares the story of his brother Bob, a beloved physician known for his compassion and dedication towards his patients. CONNECT - JIM STENGEL : JIM STENGEL Connect - Jim Stengel : Jim Stengel. CONNECT WITH US. Say Hello. We Would. Love to Chat. Phone: 513.864.3900. Fields marked with an * are required. Reason for Contact *. Reason For Contact Inquiry BusinessProposal Follow Up.
BRINGING PURPOSE TO LIFE More and more brands and companies have a purpose statement but fewer are bringing it to life. Having a purpose allows you to more deeply connect with people and stay true to your brand’s DNA. It enables disruption and fuels brave acts that make the brand meaningful in new ways. IKEA activates their purpose of “creating a better everyday THE STATE OF BRAND PURPOSE Helping you grow on purpose. “Success comes down to fearless leaders who have the personal drive to unite and galvanize their organizationaround a purpose
ENTERPRISE PURPOSE DISCOVERY Enterprise Purpose Discovery. How does a Fortune 500 beauty company create an enterprise purpose to inspire and unite employees? When the CEO approached the Stengel Group, the company’s go-to-market strategy had been decentralized: a collection of highly recognizable brands, each with their own strong cultures and global branding. BERA LAUNCHES PURPOSE PORTAL BERA’s Purpose Portal is the result of a collaboration with Jim Stengel Company, the world’s leading experts on Brand Purpose. “Purpose is why your brand exists beyond making money. It is so much more than corporate social responsibility or cause marketing, it reflects the ideals a brand represents and should shape every decisionor
RUNNING A BUSINESS ON PURPOSE Jim Stengel, former Global Marketing Officer of Procter & Gamble, explains the often perplexing relationship between business and purpose and how it affectsMATT CARCIERI
Matt Carcieri is a veteran “purposologist,” having worked on purpose with more than a hundred companies and brands. He began his career as a marketing executive at Procter & Gamble, where, for fifteen years, he pioneered purpose-driven brand building inside the world’s largest advertiser.SUZANNE TOSOLINI
Suzanne’s last role was as director of a group of select brand building and communication experts where she developed brand building best practices for the company. In 2009 Suzanne left her global P&G role to join the Jim Stengel Group where she has worked across industries; from prestige beauty and apparel, to pharmaceutical,technology
HOME - JIM STENGEL : JIM STENGELABOUT USWHAT WE DOTHINKINGWHY PURPOSEEXAMPLESCONNECT Subscribe to Jim's Podcast. Jim Stengel, former CMO of P&G, the largest marketer in the world, and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. ABOUT US - JIM STENGEL : JIM STENGEL While leading transformations on brands like Hershey, Lexus, Nestle, SC Johnson and Shire our founder, Jim Stengel, began to see a common thread-truly significant transformation is born from authentically activating a brand’s higher purpose.We have worked with 90 different companies from Fortune 50’s to Start-ups and found that all of them are struggling with sustaining growth THINKING - JIM STENGEL : JIM STENGEL Businessman, author and professor Jim Stengel believes personal inspiration can come in the most trying times. In this striking talk, he shares the story of his brother Bob, a beloved physician known for his compassion and dedication towards his patients. EXAMPLES - JIM STENGEL : JIM STENGEL "The Jim Stengel Group has guided over 10 of our brands in creating breakthrough purpose and positioning. They have a wide aperture tocontextualize our
WHY PURPOSE
Purpose paves the way for increased brand relevance and distinctiveness. Opening a realm beyond the ordinary product pitch, it forms the basis for a deeper customer-brand relationship – a connection built on shared values. Across industries, today’scustomers are
THE CMO PODCAST
The CMO Podcast. Introducing The CMO Podcast. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his CONNECT - JIM STENGEL : JIM STENGEL Connect - Jim Stengel : Jim Stengel. CONNECT WITH US. Say Hello. We Would. Love to Chat. Phone: 513.864.3900. Fields marked with an * are required. Reason for Contact *. Reason For Contact Inquiry BusinessProposal Follow Up.
PURPOSE ACTIVATION : JIM STENGEL The Stengel Group led the various multi-functional teams to develop an inspiring Brand Purpose and framework to guide their actions; several leaders within the Stengel group also participated in company meetings and training sessions around the world. These efforts led to inspired communication, new-to-the-industry campaigns, more patient ENTERPRISE PURPOSE DISCOVERY Enterprise Purpose Discovery. How does a Fortune 500 beauty company create an enterprise purpose to inspire and unite employees? When the CEO approached the Stengel Group, the company’s go-to-market strategy had been decentralized: a collection of highly recognizable brands, each with their own strong cultures and global branding.LIZ KEATING
Liz managed the release of Jim’s recent book publication, Unleashing the Innovators, and is responsible for designing Jim’s speeches. In 2016, she was recognized as a Cincinnati Business Courier Forty Under Forty Honoree. She sits on the boards of a variety of organizations including Honor Flight Tri-State, Adoption Professionals, LLC and HOME - JIM STENGEL : JIM STENGELABOUT USWHAT WE DOTHINKINGWHY PURPOSEEXAMPLESCONNECT Subscribe to Jim's Podcast. Jim Stengel, former CMO of P&G, the largest marketer in the world, and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. ABOUT US - JIM STENGEL : JIM STENGEL While leading transformations on brands like Hershey, Lexus, Nestle, SC Johnson and Shire our founder, Jim Stengel, began to see a common thread-truly significant transformation is born from authentically activating a brand’s higher purpose.We have worked with 90 different companies from Fortune 50’s to Start-ups and found that all of them are struggling with sustaining growth THINKING - JIM STENGEL : JIM STENGEL Businessman, author and professor Jim Stengel believes personal inspiration can come in the most trying times. In this striking talk, he shares the story of his brother Bob, a beloved physician known for his compassion and dedication towards his patients. EXAMPLES - JIM STENGEL : JIM STENGEL "The Jim Stengel Group has guided over 10 of our brands in creating breakthrough purpose and positioning. They have a wide aperture tocontextualize our
WHY PURPOSE
Purpose paves the way for increased brand relevance and distinctiveness. Opening a realm beyond the ordinary product pitch, it forms the basis for a deeper customer-brand relationship – a connection built on shared values. Across industries, today’scustomers are
THE CMO PODCAST
The CMO Podcast. Introducing The CMO Podcast. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his CONNECT - JIM STENGEL : JIM STENGEL Connect - Jim Stengel : Jim Stengel. CONNECT WITH US. Say Hello. We Would. Love to Chat. Phone: 513.864.3900. Fields marked with an * are required. Reason for Contact *. Reason For Contact Inquiry BusinessProposal Follow Up.
PURPOSE ACTIVATION : JIM STENGEL The Stengel Group led the various multi-functional teams to develop an inspiring Brand Purpose and framework to guide their actions; several leaders within the Stengel group also participated in company meetings and training sessions around the world. These efforts led to inspired communication, new-to-the-industry campaigns, more patient ENTERPRISE PURPOSE DISCOVERY Enterprise Purpose Discovery. How does a Fortune 500 beauty company create an enterprise purpose to inspire and unite employees? When the CEO approached the Stengel Group, the company’s go-to-market strategy had been decentralized: a collection of highly recognizable brands, each with their own strong cultures and global branding.LIZ KEATING
Liz managed the release of Jim’s recent book publication, Unleashing the Innovators, and is responsible for designing Jim’s speeches. In 2016, she was recognized as a Cincinnati Business Courier Forty Under Forty Honoree. She sits on the boards of a variety of organizations including Honor Flight Tri-State, Adoption Professionals, LLC and WHAT WE DO - JIM STENGEL - JIM STENGEL : JIM STENGEL With 25-year of experience at P&G (including seven years as the Global Marketing Officer), Board Director at Motorola and Aol, founder and CEO of his own company, and advisor to over 90 clients, Jim has the experience, empathy and communications skills to captivate and inspire audiences across the globe. Keynote Speaking. ENTERPRISE PURPOSE DISCOVERY Enterprise Purpose Discovery. How does a Fortune 500 beauty company create an enterprise purpose to inspire and unite employees? When the CEO approached the Stengel Group, the company’s go-to-market strategy had been decentralized: a collection of highly recognizable brands, each with their own strong cultures and global branding. BERA LAUNCHES PURPOSE PORTAL BERA’s Purpose Portal is the result of a collaboration with Jim Stengel Company, the world’s leading experts on Brand Purpose. “Purpose is why your brand exists beyond making money. It is so much more than corporate social responsibility or cause marketing, it reflects the ideals a brand represents and should shape every decisionor
BRINGING PURPOSE TO LIFE More and more brands and companies have a purpose statement but fewer are bringing it to life. Having a purpose allows you to more deeply connect with people and stay true to your brand’s DNA. It enables disruption and fuels brave acts that make the brand meaningful in new ways. IKEA activates their purpose of “creating a better everydayBLEED A CREED
We’re excited to announce the release of Bleed a Creed: How to Create and Activate a Powerful Brand Purpose.It’s the latest book from The Jim Stengel Group, following Jim’s Grow (2011) and Unleashing the Innovators (2017). HOW BIG BRANDS CAN WIN VERSUS STORY-RICH Unilever, with brands like Lifebuoy, Axe, and Persil, is a poster child for inculcating purpose into billion-dollar brands. Their leader Paul Polman has been indefatigable about the power of purpose. Unilever’s stock price has nearly tripled during his tenure, and their revenue is up nearly 30%. At 77,000 people, MGM ResortsInternational is
IS PURPOSE THE NEW DRINKING GAME? IF SO, HOW DO WE PLAY In fact, Suzy Deering, CMO for eBay North America, joked that Purpose was such a buzz word that it could become a drinking game. The reason brands are playing the Purpose game? “Brand Purpose is a bigger growth driver than anything we can do,” said Alicia Hatch, CMO of Deloitte Digital. While so many brands are trying to play, a fewLISA HILLENBRAND
Lisa is the author of Stragility: Excelling at Organizational Changes (University of Toronto Press, 2016). Named a top book of the year by Forbes Magazine, they called Stragility “a vital and practical guide to taking action, adapting systems and empowering people.”. She has worked with hundreds of brands in a variety of industries YOU GOTTA HAVE HEART: BUILDING BRANDS BY IMPROVING These values include eliciting joy, enabling connection, inspiring exploration, evoking pride, and impacting society. “When advertisers discover an ideal in one of these five fields of fundamental human values, it results in a bond between the brand and the consumer that is critical to protect,” said Stengel.SUZANNE TOSOLINI
Suzanne’s last role was as director of a group of select brand building and communication experts where she developed brand building best practices for the company. In 2009 Suzanne left her global P&G role to join the Jim Stengel Group where she has worked across industries; from prestige beauty and apparel, to pharmaceutical,technology
HOME - JIM STENGEL : JIM STENGELABOUT USWHAT WE DOTHINKINGWHY PURPOSEEXAMPLESCONNECT Subscribe to Jim's Podcast. Jim Stengel, former CMO of P&G, the largest marketer in the world, and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. ABOUT US - JIM STENGEL : JIM STENGEL While leading transformations on brands like Hershey, Lexus, Nestle, SC Johnson and Shire our founder, Jim Stengel, began to see a common thread-truly significant transformation is born from authentically activating a brand’s higher purpose.We have worked with 90 different companies from Fortune 50’s to Start-ups and found that all of them are struggling with sustaining growth THINKING - JIM STENGEL : JIM STENGEL Businessman, author and professor Jim Stengel believes personal inspiration can come in the most trying times. In this striking talk, he shares the story of his brother Bob, a beloved physician known for his compassion and dedication towards his patients. EXAMPLES - JIM STENGEL : JIM STENGEL "The Jim Stengel Group has guided over 10 of our brands in creating breakthrough purpose and positioning. They have a wide aperture tocontextualize our
WHY PURPOSE
Purpose paves the way for increased brand relevance and distinctiveness. Opening a realm beyond the ordinary product pitch, it forms the basis for a deeper customer-brand relationship – a connection built on shared values. Across industries, today’scustomers are
THE CMO PODCAST
The CMO Podcast. Introducing The CMO Podcast. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his CONNECT - JIM STENGEL : JIM STENGEL Connect - Jim Stengel : Jim Stengel. CONNECT WITH US. Say Hello. We Would. Love to Chat. Phone: 513.864.3900. Fields marked with an * are required. Reason for Contact *. Reason For Contact Inquiry BusinessProposal Follow Up.
PURPOSE ACTIVATION : JIM STENGEL The Stengel Group led the various multi-functional teams to develop an inspiring Brand Purpose and framework to guide their actions; several leaders within the Stengel group also participated in company meetings and training sessions around the world. These efforts led to inspired communication, new-to-the-industry campaigns, more patient ENTERPRISE PURPOSE DISCOVERY Enterprise Purpose Discovery. How does a Fortune 500 beauty company create an enterprise purpose to inspire and unite employees? When the CEO approached the Stengel Group, the company’s go-to-market strategy had been decentralized: a collection of highly recognizable brands, each with their own strong cultures and global branding.LIZ KEATING
Liz managed the release of Jim’s recent book publication, Unleashing the Innovators, and is responsible for designing Jim’s speeches. In 2016, she was recognized as a Cincinnati Business Courier Forty Under Forty Honoree. She sits on the boards of a variety of organizations including Honor Flight Tri-State, Adoption Professionals, LLC and HOME - JIM STENGEL : JIM STENGELABOUT USWHAT WE DOTHINKINGWHY PURPOSEEXAMPLESCONNECT Subscribe to Jim's Podcast. Jim Stengel, former CMO of P&G, the largest marketer in the world, and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. ABOUT US - JIM STENGEL : JIM STENGEL While leading transformations on brands like Hershey, Lexus, Nestle, SC Johnson and Shire our founder, Jim Stengel, began to see a common thread-truly significant transformation is born from authentically activating a brand’s higher purpose.We have worked with 90 different companies from Fortune 50’s to Start-ups and found that all of them are struggling with sustaining growth THINKING - JIM STENGEL : JIM STENGEL Businessman, author and professor Jim Stengel believes personal inspiration can come in the most trying times. In this striking talk, he shares the story of his brother Bob, a beloved physician known for his compassion and dedication towards his patients. EXAMPLES - JIM STENGEL : JIM STENGEL "The Jim Stengel Group has guided over 10 of our brands in creating breakthrough purpose and positioning. They have a wide aperture tocontextualize our
WHY PURPOSE
Purpose paves the way for increased brand relevance and distinctiveness. Opening a realm beyond the ordinary product pitch, it forms the basis for a deeper customer-brand relationship – a connection built on shared values. Across industries, today’scustomers are
THE CMO PODCAST
The CMO Podcast. Introducing The CMO Podcast. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his CONNECT - JIM STENGEL : JIM STENGEL Connect - Jim Stengel : Jim Stengel. CONNECT WITH US. Say Hello. We Would. Love to Chat. Phone: 513.864.3900. Fields marked with an * are required. Reason for Contact *. Reason For Contact Inquiry BusinessProposal Follow Up.
PURPOSE ACTIVATION : JIM STENGEL The Stengel Group led the various multi-functional teams to develop an inspiring Brand Purpose and framework to guide their actions; several leaders within the Stengel group also participated in company meetings and training sessions around the world. These efforts led to inspired communication, new-to-the-industry campaigns, more patient ENTERPRISE PURPOSE DISCOVERY Enterprise Purpose Discovery. How does a Fortune 500 beauty company create an enterprise purpose to inspire and unite employees? When the CEO approached the Stengel Group, the company’s go-to-market strategy had been decentralized: a collection of highly recognizable brands, each with their own strong cultures and global branding.LIZ KEATING
Liz managed the release of Jim’s recent book publication, Unleashing the Innovators, and is responsible for designing Jim’s speeches. In 2016, she was recognized as a Cincinnati Business Courier Forty Under Forty Honoree. She sits on the boards of a variety of organizations including Honor Flight Tri-State, Adoption Professionals, LLC and WHAT WE DO - JIM STENGEL - JIM STENGEL : JIM STENGEL With 25-year of experience at P&G (including seven years as the Global Marketing Officer), Board Director at Motorola and Aol, founder and CEO of his own company, and advisor to over 90 clients, Jim has the experience, empathy and communications skills to captivate and inspire audiences across the globe. Keynote Speaking. ENTERPRISE PURPOSE DISCOVERY Enterprise Purpose Discovery. How does a Fortune 500 beauty company create an enterprise purpose to inspire and unite employees? When the CEO approached the Stengel Group, the company’s go-to-market strategy had been decentralized: a collection of highly recognizable brands, each with their own strong cultures and global branding. BERA LAUNCHES PURPOSE PORTAL BERA’s Purpose Portal is the result of a collaboration with Jim Stengel Company, the world’s leading experts on Brand Purpose. “Purpose is why your brand exists beyond making money. It is so much more than corporate social responsibility or cause marketing, it reflects the ideals a brand represents and should shape every decisionor
BRINGING PURPOSE TO LIFE More and more brands and companies have a purpose statement but fewer are bringing it to life. Having a purpose allows you to more deeply connect with people and stay true to your brand’s DNA. It enables disruption and fuels brave acts that make the brand meaningful in new ways. IKEA activates their purpose of “creating a better everydayBLEED A CREED
We’re excited to announce the release of Bleed a Creed: How to Create and Activate a Powerful Brand Purpose.It’s the latest book from The Jim Stengel Group, following Jim’s Grow (2011) and Unleashing the Innovators (2017). HOW BIG BRANDS CAN WIN VERSUS STORY-RICH Unilever, with brands like Lifebuoy, Axe, and Persil, is a poster child for inculcating purpose into billion-dollar brands. Their leader Paul Polman has been indefatigable about the power of purpose. Unilever’s stock price has nearly tripled during his tenure, and their revenue is up nearly 30%. At 77,000 people, MGM ResortsInternational is
IS PURPOSE THE NEW DRINKING GAME? IF SO, HOW DO WE PLAY In fact, Suzy Deering, CMO for eBay North America, joked that Purpose was such a buzz word that it could become a drinking game. The reason brands are playing the Purpose game? “Brand Purpose is a bigger growth driver than anything we can do,” said Alicia Hatch, CMO of Deloitte Digital. While so many brands are trying to play, a fewLISA HILLENBRAND
Lisa is the author of Stragility: Excelling at Organizational Changes (University of Toronto Press, 2016). Named a top book of the year by Forbes Magazine, they called Stragility “a vital and practical guide to taking action, adapting systems and empowering people.”. She has worked with hundreds of brands in a variety of industries YOU GOTTA HAVE HEART: BUILDING BRANDS BY IMPROVING These values include eliciting joy, enabling connection, inspiring exploration, evoking pride, and impacting society. “When advertisers discover an ideal in one of these five fields of fundamental human values, it results in a bond between the brand and the consumer that is critical to protect,” said Stengel.SUZANNE TOSOLINI
Suzanne’s last role was as director of a group of select brand building and communication experts where she developed brand building best practices for the company. In 2009 Suzanne left her global P&G role to join the Jim Stengel Group where she has worked across industries; from prestige beauty and apparel, to pharmaceutical,technology
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HELPING YOU GROW ON PURPOSE Today’s consumers demand brands that are authentic in how they operate. They are not afraid to turn their backs on companies who break that trust. Businesses seeking to thrive today require an authentic reason “to be” that is embedded into their DNA.THE LATEST
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SUBSCRIBE TO JIM'S PODCAST Jim Stengel, former CMO of P&G, the largest marketer in the world, and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map, gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is produced by Gallery Media Group.LISTEN & SUBSCRIBE
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We’ve partnered with BERA to help brands outsmart their competitors, and out-Purpose them, too. BERA’s groundbreaking predictive brand tech platform is fueled by a continuous stream of proprietary, automated metrics and analytics to help brands measure, maximize, and manage their equity and impact on sales, profitability, and value. BERA’s future-focused software bridges marketing and finance to deliver actionable insights guided by proven, independently validated causality that even Wall Street is using. Now there’s a better way to translate customer sentiment and motivation into winning brands, business, and real growth. And now, for the first time ever, BERA has unlocked how brand purpose contributes to brand equity and drives brand to business™ value. In fact, our research found that high-equity brands with a stronger Purpose than their counterparts generate over 30% higher value creation and 4X the pricing power. SEE YOUR BRAND'S PURPOSE SCORESCROLL
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PURPOSE IS THE SOLUTION. If purpose was easy, everyone would do it successfully. It’s tough to discover a relevant purpose and activate it consistently. We are here to help with proven roadmaps, tools and expert guides- validated across a range of companies and industries. Studies have shown that purpose is not just a nice-to-have that makes people feel good. Purpose drives business results, employee and organizational growth. It is the only sustainable way to recruit, unite and inspire. Purpose helps companies grow, creates loyal relationships with consumers and inspires employees to do their bestwork.
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WHAT PEOPLE SAY
"IN MY EXPERIENCE, JSC IS THE GO-TO AUTHORITY ON COMPANY PURPOSE."Jeff Boutelle
Chief Executive Officer, Pharmavite LLC "DELIVERED AN OUTSTANDING OPPORTUNITY OF INSPIRATION, LEARNING AND PROVOCATIVENESS TO OUR TEAM THAT FUELED OUR DESIRE TO DO MORE."Alicia Enciso
Chief Marketing Officer, Nestle USA "THEY HAVE BEEN A CATALYST AND AN INSPIRATION IN HELPING US BE EVER-MORE CUSTOMER CENTRIC…AND TO HELP US PREPARE FOR THE FUTURE."Jeff Bracken
Group Vice President & General Manager, Lexus Division of ToyotaPrevious Next
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