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WHO WE ARE | KELTON GLOBAL At our core, we are storytellers. Kelton is an insights and strategy firm with a penchant for great narratives. We help companies use the power of data-backed storytelling to change behavior, motivate internal teams, and create strong bonds between brand and customer. CORONAVIRUS CONSUMER INSIGHTS FOR BRANDS Coronavirus cases rise and fall, hot spots emerge and wane, and we all struggle to keep up with the safest, smartest ways to conduct our daily lives. At the start of the pandemic, the Kelton team committed itself to conducting ongoing COVID-19 consumer research and producing the best resources to help brands navigate what was happening. LRW GROUP EMERGES AS ONE UNIFIED COMPANY UNDER THE NAME Firm taps into deep human understanding to offer modern marketing services that drive brands forward. LOS ANGELES, CA — July 15, 2020 — Marketing services company LRW Group today announced that it is now operating under the name Material, formally integrating ten companies into one modern unified offering.Material combines long-standing capabilities and expertise in analytics, deep BRAND STRATEGY AND CUSTOMER SEGMENTATION RESEARCH FOR Kelton, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research, brand strategy consulting, customer segmentations, customer experience innovation, PR Surveys, communications strategy, and design.We help businesses in the Americas, Europe, Africa, the Middle East and Asia discover new paths to growth.OMNIBUS SURVEY
Kelton, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research, brand strategy consulting, customer segmentations, customer experience innovation, PR Surveys, communications strategy, and design.We help businesses in the Americas, Europe, Africa, the Middle East and Asia discover new paths to growth. BRAND POSITIONING STRATEGY AND CUSTOMER SEGMENTATIONMARKET POSITIONING STRATEGYTARGETING STRATEGY VS POSITIONING STRATEGY The Brand Strategy and Customer Segmentation Challenge. Target is a longtime client and we’ve had the privilege of partnering with them on a wide array of projects– from Brand Tracking, to employer brand research, to refreshed customer segmentations, to new product andservice innovation.
CONSUMER INSIGHTS AND CUSTOMER JOURNEY MAPPING FOR TOMS The Challenge. Through the years, we've helped TOMS tackle wide ranging business challenges, empowering them to expand their One-for-One model without losing the magic of the original revolutionary idea. And we've used just about every tool in our toolkit including customer journey mapping, brand tracking, and more,along the way.
BEAUTY INDUSTRY RESEARCH AND CUSTOMER JOURNEY MAP FORCUSTOMER JOURNEY MAPCUSTOMER JOURNEY MAPPINGCUSTOMER JOURNEY MAPPING PROCESSDIGITAL CUSTOMER JOURNEY MAPPINGCUSTOMER MAPPING FREE The Solution: Customer Journey Map. Using a multi-method approach, Kelton identified five critical need states in the category, and the right messages, messengers, and products to fit those needs. We delivered a customer journey map illustrating shoppers’ many paths to purchase, and hosted an activation workshop to guide Revlon onconcrete
ALISON SERVI
Alison graduated with honors from the University of Chicago, where she received a Bachelor’s degree in Political Science. She enthusiastically completed her Master’s degree in Learning and Organizational Change at Northwestern University. She is an active and engaged alumnus of both universities. Alison has lived in SouthAfrica, trekked
KELTON GLOBAL: CONSUMER INSIGHTS Kelton Global is a consumer insights and strategy consulting firm. We use quantitative and qualitative research to create customer segmentations, drive innovation, deliver brand strategy and compellingcommunications.
WHO WE ARE | KELTON GLOBAL At our core, we are storytellers. Kelton is an insights and strategy firm with a penchant for great narratives. We help companies use the power of data-backed storytelling to change behavior, motivate internal teams, and create strong bonds between brand and customer. CORONAVIRUS CONSUMER INSIGHTS FOR BRANDS Coronavirus cases rise and fall, hot spots emerge and wane, and we all struggle to keep up with the safest, smartest ways to conduct our daily lives. At the start of the pandemic, the Kelton team committed itself to conducting ongoing COVID-19 consumer research and producing the best resources to help brands navigate what was happening. LRW GROUP EMERGES AS ONE UNIFIED COMPANY UNDER THE NAME Firm taps into deep human understanding to offer modern marketing services that drive brands forward. LOS ANGELES, CA — July 15, 2020 — Marketing services company LRW Group today announced that it is now operating under the name Material, formally integrating ten companies into one modern unified offering.Material combines long-standing capabilities and expertise in analytics, deep BRAND STRATEGY AND CUSTOMER SEGMENTATION RESEARCH FOR Kelton, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research, brand strategy consulting, customer segmentations, customer experience innovation, PR Surveys, communications strategy, and design.We help businesses in the Americas, Europe, Africa, the Middle East and Asia discover new paths to growth.OMNIBUS SURVEY
Kelton, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research, brand strategy consulting, customer segmentations, customer experience innovation, PR Surveys, communications strategy, and design.We help businesses in the Americas, Europe, Africa, the Middle East and Asia discover new paths to growth. BRAND POSITIONING STRATEGY AND CUSTOMER SEGMENTATIONMARKET POSITIONING STRATEGYTARGETING STRATEGY VS POSITIONING STRATEGY The Brand Strategy and Customer Segmentation Challenge. Target is a longtime client and we’ve had the privilege of partnering with them on a wide array of projects– from Brand Tracking, to employer brand research, to refreshed customer segmentations, to new product andservice innovation.
CONSUMER INSIGHTS AND CUSTOMER JOURNEY MAPPING FOR TOMS The Challenge. Through the years, we've helped TOMS tackle wide ranging business challenges, empowering them to expand their One-for-One model without losing the magic of the original revolutionary idea. And we've used just about every tool in our toolkit including customer journey mapping, brand tracking, and more,along the way.
BEAUTY INDUSTRY RESEARCH AND CUSTOMER JOURNEY MAP FORCUSTOMER JOURNEY MAPCUSTOMER JOURNEY MAPPINGCUSTOMER JOURNEY MAPPING PROCESSDIGITAL CUSTOMER JOURNEY MAPPINGCUSTOMER MAPPING FREE The Solution: Customer Journey Map. Using a multi-method approach, Kelton identified five critical need states in the category, and the right messages, messengers, and products to fit those needs. We delivered a customer journey map illustrating shoppers’ many paths to purchase, and hosted an activation workshop to guide Revlon onconcrete
ALISON SERVI
Alison graduated with honors from the University of Chicago, where she received a Bachelor’s degree in Political Science. She enthusiastically completed her Master’s degree in Learning and Organizational Change at Northwestern University. She is an active and engaged alumnus of both universities. Alison has lived in SouthAfrica, trekked
MARKET RESEARCH + STRATEGY SERVICES Kelton, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research, brand strategy consulting, customer segmentations, customer experience innovation, PR Surveys, communications strategy, and design.We help businesses in the Americas, Europe, Africa, the Middle East and Asia discover new paths to growth. CORONAVIRUS CONSUMER INSIGHTS FOR BRANDS Coronavirus cases rise and fall, hot spots emerge and wane, and we all struggle to keep up with the safest, smartest ways to conduct our daily lives. At the start of the pandemic, the Kelton team committed itself to conducting ongoing COVID-19 consumer research and producing the best resources to help brands navigate what was happening. BRAND PORTFOLIO MANAGEMENT Kelton, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research, brand strategy consulting, customer segmentations, customer experience innovation, PR Surveys, communications strategy, and design.We help businesses in the Americas, Europe, Africa, the Middle East and Asia discover new paths to growth. CASE STUDIES ARCHIVE Case Studies. Brand Strategy and Customer Segmentation Research for Jägermeister. The liquor category has changed quite a bit since Jägermeister launched more than 75 years ago. To keep growing, we used brand strategy and customer segmentation research to help reposition them to capture a new generation of drinkers.OMNIBUS SURVEY
Kelton, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research, brand strategy consulting, customer segmentations, customer experience innovation, PR Surveys, communications strategy, and design.We help businesses in the Americas, Europe, Africa, the Middle East and Asia discover new paths to growth. CREATING A CSR COMMUNICATIONS STRATEGY Kelton, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research, brand strategy consulting, customer segmentations, customer experience innovation, PR Surveys, communications strategy, and design.We help businesses in the Americas, Europe, Africa, the Middle East and Asia discover new paths to growth. INTERNATIONAL GROWTH STRATEGY FOR DOLLAR SHAVE CLUB For Dollar Shave Club, creating stronger connections with their customers is the key to long-term growth. Since then, we’ve stuck with Dollar Shave, helping them keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion. We think their prospects for growth look prettygood.
EMILY WHITE
Emily White. Senior Vice President, Finance & Accounting, Los Angeles. Every number has a story to tell – Emily uses her analytical, strategic and operational skills to get to the heart of the matter. As Senior Vice President, Finance & Accounting, she provides critical support for the leadership team on strategies to achieve Kelton’s CO-CREATION: WHY YOUR FOCUS GROUPS WITH COLLAGING DON’T COUNT Co-creation is an innovation technique for creating solutions that simultaneously meet the needs of end users, optimize design and feasibility for developers, and ensure authenticity and fit for brands. This is done by allowing all three to play a collaborative role in the creative process. Co-creation traces back to a HarvardBusiness Review
PEI WEI SURVEY UNCOVERS AMERICAN'S SUSHI EATING HABITS Pei Wei, the fast-casual Asian-inspired restaurant, conducted a national survey examining Americans’ sushi eating attitudes and behaviors. The survey was conducted by Kelton between Feb. 25 and March 4, among 1,012 participants ages 18 and over, using e-mail invitation and an online survey.Search for:
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Building brands from the insight out. KELTON GLOBAL IS A CONSUMER INSIGHTS AND STRATEGY CONSULTING FIRM. WE USE QUANTITATIVE AND QUALITATIVE RESEARCH TO CREATE CUSTOMER SEGMENTATIONS, DRIVE INNOVATION, DELIVER BRAND STRATEGY AND COMPELLINGCOMMUNICATIONS.
Global Brand Strategy for FacebookCase Studies
GLOBAL BRAND STRATEGY FOR FACEBOOK ------------------------- From Manila to London, we help Facebook with their most pressing Communications and global Brand Strategy challenges.Learn More
Global Brand Strategy Consulting for MissomaCase Studies
GLOBAL BRAND STRATEGY CONSULTING FOR MISSOMA ------------------------- Missoma is the demi-fine jewelry category pioneer in the UK, but entering the US meant fierce competition. Here’s how we helped them develop a brand strategy to shine in a crowded category and fuel international growth.Learn More
International Growth Strategy for Dollar Shave ClubCase Studies
INTERNATIONAL GROWTH STRATEGY FOR DOLLAR SHAVE CLUB ------------------------- We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.Learn More
Global Product Launch for Microsoft Global Product Launch for MicrosoftCase Studies
GLOBAL PRODUCT LAUNCH FOR MICROSOFT ------------------------- We teamed up with Microsoft to establish a compelling narrative for a global product launch.Learn More
Brand Positioning Strategy and Customer Segmentation Strategy forTarget
Brand Positioning Strategy and Customer Segmentation Strategy forTarget
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BRAND POSITIONING STRATEGY AND CUSTOMER SEGMENTATION STRATEGY FORTARGET
------------------------- An updated brand positioning strategy and customer segmentation strategy to re-establish Target as the leader of chic, affordablestyle.
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WHAT WE DO: STRATEGY CONSULTING As a strategic partner, we work with the world’s best loved brands and disruptive startups to solve business challenges, strategy and growth. From competitive landscape analysis to innovation consulting or brand strategy, we unlock breakthrough insights about your brand, customer, and category.Live Chat is Online
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