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2021 LOGO TREND REPORT Preparing for this year’s LogoLounge Logo Trend Report, I couldn’t help but land on the word drama.No, not the flippant kind that plays out as passive aggressive jabs between partners, but more like the ancient Greek kind: comedies, tragedies and satireLOGOLOUNGE LEAP
With LogoLounge Leap, students get 50% off a full membership, which includes: Full site access, including unlimited searches and uploads. $0 entry fees for uploading logos to be considered for competitions and featured member "Center Stage" articles. Access to articles and annual Trend Report.| LOGOLOUNGE
LogoLounge Book 12 The jury is in. Everyday designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logosto
NEWS FROM LONDON
News from London. Artist David Hockney did not charge one cent for his recent re-creation of the familiar Piccadilly Circus tube station roundel, but many Londoners still feel they did not get their money’s worth. Created as part off a publicity campaign founded by the mayor of London Sadiq Khan and titled “Let’s do London,”Hockney’s
SUPPORT REQUEST
Figuratively speaking. The most common problems can be fixed if you log out and back in again. Please try that, and if you are still having issues, please fill out the below form. Name. Email. Subject. General Help New Site Bug Technical Issues User Accounts LogoLounge Concept Site Suggestions.ART CHANTRY
by Cathy Fishel. According to the exceptionally creative and prolific designer Art Chantry, logos have never been through a weirder period. Even the design annuals don't know what to do with them, he points out. Logos have become a corporate addiction: Everyone has to have one, but nobody is quite sure why. As a result, in his eyes, they have HELLO FRESH REFRESHES BRAND Hello Fresh Refreshes Brand. Meal kit service HelloFresh has a new identity, created by DesignStudio. Although the familiar lime has been retained from the original design, the app icon is very different: it has a grungy, speckled color scheme that some have called “dirty” or even “moldy,” attributes that definitely should not be CENTER STAGE: JERRY KUYPER Center Stage: Jerry Kuyper. by Ellen Healy. For the month of November, we spoke to founder and Creative Director of Jerry Kuyper Partners, Jerry Kuyper. With more than thirty years of brand identity leadership and design experience, the decision to feature Jerry—a long time member of the LoungeLounge.com—was an easy one to make.2004 LOGO TRENDS
When you've spent a month studying 17,000 logos from around the world, your mind can't help but notice certain similarities. Just ask Bill Gardner, who at this writing was putting the final touches on the second book to be released by the web site he founded, LogoLounge.com. LOGO IDEAS AND INSPIRATION FOR LOGO DESIGNERS LogoLounge makes logo research simple by making it searchable. LogoLounge is the best logo design research tool, network, competitionand news source.
2021 LOGO TREND REPORT Preparing for this year’s LogoLounge Logo Trend Report, I couldn’t help but land on the word drama.No, not the flippant kind that plays out as passive aggressive jabs between partners, but more like the ancient Greek kind: comedies, tragedies and satireLOGOLOUNGE LEAP
With LogoLounge Leap, students get 50% off a full membership, which includes: Full site access, including unlimited searches and uploads. $0 entry fees for uploading logos to be considered for competitions and featured member "Center Stage" articles. Access to articles and annual Trend Report.| LOGOLOUNGE
LogoLounge Book 12 The jury is in. Everyday designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logosto
NEWS FROM LONDON
News from London. Artist David Hockney did not charge one cent for his recent re-creation of the familiar Piccadilly Circus tube station roundel, but many Londoners still feel they did not get their money’s worth. Created as part off a publicity campaign founded by the mayor of London Sadiq Khan and titled “Let’s do London,”Hockney’s
SUPPORT REQUEST
Figuratively speaking. The most common problems can be fixed if you log out and back in again. Please try that, and if you are still having issues, please fill out the below form. Name. Email. Subject. General Help New Site Bug Technical Issues User Accounts LogoLounge Concept Site Suggestions.ART CHANTRY
by Cathy Fishel. According to the exceptionally creative and prolific designer Art Chantry, logos have never been through a weirder period. Even the design annuals don't know what to do with them, he points out. Logos have become a corporate addiction: Everyone has to have one, but nobody is quite sure why. As a result, in his eyes, they have HELLO FRESH REFRESHES BRAND Hello Fresh Refreshes Brand. Meal kit service HelloFresh has a new identity, created by DesignStudio. Although the familiar lime has been retained from the original design, the app icon is very different: it has a grungy, speckled color scheme that some have called “dirty” or even “moldy,” attributes that definitely should not be CENTER STAGE: JERRY KUYPER Center Stage: Jerry Kuyper. by Ellen Healy. For the month of November, we spoke to founder and Creative Director of Jerry Kuyper Partners, Jerry Kuyper. With more than thirty years of brand identity leadership and design experience, the decision to feature Jerry—a long time member of the LoungeLounge.com—was an easy one to make.2004 LOGO TRENDS
When you've spent a month studying 17,000 logos from around the world, your mind can't help but notice certain similarities. Just ask Bill Gardner, who at this writing was putting the final touches on the second book to be released by the web site he founded, LogoLounge.com. OF THE NATION, FOR THE PEOPLE Of The Nation, for The People. The National Gallery of Art in Washington, D.C., reopened to the public last week for the first time since November 2020 with a brand-new tagline: “Of the nation. For the people.”. With the new tagline comes a brand-new and much more vibrant brand identity, created by Pentagram and AEA, a Beacon, NY,agency.
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Username Password Forgot? Log inBRAND REFRESHMENTS
1. The Oscar Mayer rhomboid has a new cant that suggests energy and movement. The revised shape is repeated throughout the entire portfolio. 2. Oscar Mayer’s trademark yellow is put to the fore and is now called the brand’s “superpower.”. 3. A new custom typeface unifies all products. It has a playful nature that suggestsjoy and action.
SEARCH | LOGOLOUNGE
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NEWS FROM LONDON
News from London. Artist David Hockney did not charge one cent for his recent re-creation of the familiar Piccadilly Circus tube station roundel, but many Londoners still feel they did not get their money’s worth. Created as part off a publicity campaign founded by the mayor of London Sadiq Khan and titled “Let’s do London,”Hockney’s
SUPPORT REQUEST
Figuratively speaking. The most common problems can be fixed if you log out and back in again. Please try that, and if you are still having issues, please fill out the below form. Name. Email. Subject. General Help New Site Bug Technical Issues User Accounts LogoLounge Concept Site Suggestions. A SWEETENED IDENTITY A Sweetened Identity. by Cathy Lane. Domino Sugar has a new logo to celebrate its 120th anniversary. Part of the new system is subtle color-coding that will identify its specific product categories: powdered sugar, demerara sugar, granulated sugar, golden sugar, and light and dark brown sugar. Domino’s iconic yellow brand color hasbeen
AN INDEPENDENT STURGIS BRAND An Independent Sturgis Brand. by Cathy Lane. The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the United States. Creation of the new brand was sparked when the city terminated its contract with SMRi (Sturgis Motorcycle Rally, Inc.), which has been in ONE BRAND, MANY COLORS One Brand, Many Colors. by Cathy Lane. Pantone has expanded its brand messaging with its first physical store, a location that is intended to give customers a “different dimension” of color. In the new Hong Kong store, Pantone will sell its Funmix collection of housewares, which includes clothing, dishes, sheets, and towels. STRESSING BENEFIT INSTEAD OF PRODUCT Stressing Benefit Instead of Product. BrandOpus has given the 150-year-old Swedish coffee brand Gevalia a brand update that focuses on a consumer’s senses, not on the company’s product. “Awaken your sense” is at the center of the new identity. Intricately colored swirls on the packaging suggest the product’s aromaticexperience.
LOGO IDEAS AND INSPIRATION FOR LOGO DESIGNERS LogoLounge makes logo research simple by making it searchable. LogoLounge is the best logo design research tool, network, competitionand news source.
LOGOS | LOGOLOUNGE
LogoLounge has hundreds of thousands of inspirational logos from logo designers around the world! Find logo design inspiration. Find logo designers. Use LogoLounge as aBOOK SERIES
Authors: Bill Gardner & Emily Potts. Published: Dec 2020. This 12th edition of the bestselling LogoLounge book series features the leading edge of identity design created by highly accomplished and noteworthy up-and-coming designers from around the world. Carefully curated by an expert panel made up of some of the most revered names in theLOGIN | LOGOLOUNGE
Username Password Forgot? Log in 2021 LOGO TREND REPORT Preparing for this year’s LogoLounge Logo Trend Report, I couldn’t help but land on the word drama.No, not the flippant kind that plays out as passive aggressive jabs between partners, but more like the ancient Greek kind: comedies, tragedies and satire OF THE NATION, FOR THE PEOPLE The National Gallery of Art in Washington, D.C., reopened to the public last week for the first time since November 2020 with a brand-new tagline: “Of the nation.SEARCH | LOGOLOUNGE
347,085 logos match your search for . Join LogoLounge to see them all. TypeOrange. Chris Rooney Illustration/Design. Marketing Art + Science. Gardner Design. Felixsockwell.com.| LOGOLOUNGE
LogoLounge Book 12 The jury is in. Everyday designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logosto
AN INDEPENDENT STURGIS BRAND An Independent Sturgis Brand. by Cathy Lane. The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the United States. Creation of the new brand was sparked when the city terminated its contract with SMRi (Sturgis Motorcycle Rally, Inc.), which has been in LOGOLOUNGE BOOK 12 CALL FOR ENTRIES LogoLounge is the best selling logo design book series on the planet. Juried by a panel of 10 logo design giants and geniuses, only the world’s top logos make the cut. Winning logos will be published in the much anticipated Logolounge Book 12 and join a group of the most highly respected identity designers in LOGO IDEAS AND INSPIRATION FOR LOGO DESIGNERS LogoLounge makes logo research simple by making it searchable. LogoLounge is the best logo design research tool, network, competitionand news source.
LOGOS | LOGOLOUNGE
LogoLounge has hundreds of thousands of inspirational logos from logo designers around the world! Find logo design inspiration. Find logo designers. Use LogoLounge as aBOOK SERIES
Authors: Bill Gardner & Emily Potts. Published: Dec 2020. This 12th edition of the bestselling LogoLounge book series features the leading edge of identity design created by highly accomplished and noteworthy up-and-coming designers from around the world. Carefully curated by an expert panel made up of some of the most revered names in theLOGIN | LOGOLOUNGE
Username Password Forgot? Log in 2021 LOGO TREND REPORT Preparing for this year’s LogoLounge Logo Trend Report, I couldn’t help but land on the word drama.No, not the flippant kind that plays out as passive aggressive jabs between partners, but more like the ancient Greek kind: comedies, tragedies and satire OF THE NATION, FOR THE PEOPLE The National Gallery of Art in Washington, D.C., reopened to the public last week for the first time since November 2020 with a brand-new tagline: “Of the nation.SEARCH | LOGOLOUNGE
347,085 logos match your search for . Join LogoLounge to see them all. TypeOrange. Chris Rooney Illustration/Design. Marketing Art + Science. Gardner Design. Felixsockwell.com.| LOGOLOUNGE
LogoLounge Book 12 The jury is in. Everyday designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logosto
AN INDEPENDENT STURGIS BRAND An Independent Sturgis Brand. by Cathy Lane. The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the United States. Creation of the new brand was sparked when the city terminated its contract with SMRi (Sturgis Motorcycle Rally, Inc.), which has been in LOGOLOUNGE BOOK 12 CALL FOR ENTRIES LogoLounge is the best selling logo design book series on the planet. Juried by a panel of 10 logo design giants and geniuses, only the world’s top logos make the cut. Winning logos will be published in the much anticipated Logolounge Book 12 and join a group of the most highly respected identity designers inBOOK SERIES
Authors: Bill Gardner & Emily Potts. Published: Dec 2020. This 12th edition of the bestselling LogoLounge book series features the leading edge of identity design created by highly accomplished and noteworthy up-and-coming designers from around the world. Carefully curated by an expert panel made up of some of the most revered names in theLOGIN | LOGOLOUNGE
Username Password Forgot? Log in 2020 LOGO TREND REPORT These trends come and go and then come back again. I’m grateful to the logo design community for bringing their best to LogoLounge each year. This report is an observation on the logo industry and isn’t meant as a guide for best practices. Trends are trajectories that will evolve and modify over time, not a passing fad. LOGOLOUNGE BOOK 11 WINNERS LogoLounge Book 11 The jury is in. Every day, designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chooseslogos to
NEWS FROM LONDON
News from London. Artist David Hockney did not charge one cent for his recent re-creation of the familiar Piccadilly Circus tube station roundel, but many Londoners still feel they did not get their money’s worth. Created as part off a publicity campaign founded by the mayor of London Sadiq Khan and titled “Let’s do London,”Hockney’s
BRAND REFRESHMENTS
1. The Oscar Mayer rhomboid has a new cant that suggests energy and movement. The revised shape is repeated throughout the entire portfolio. 2. Oscar Mayer’s trademark yellow is put to the fore and is now called the brand’s “superpower.”. 3. A new custom typeface unifies all products. It has a playful nature that suggestsjoy and action.
A SWEETENED IDENTITY A Sweetened Identity. by Cathy Lane. Domino Sugar has a new logo to celebrate its 120th anniversary. Part of the new system is subtle color-coding that will identify its specific product categories: powdered sugar, demerara sugar, granulated sugar, golden sugar, and light and dark brown sugar. Domino’s iconic yellow brand color hasbeen
ON IGNORING NEGATIVE CHATTER On Ignoring Negative Chatter. by Cathy Lane. Wolff Olins recently helped Standard Life Aberdeen create its new brand, Abrdn, and both have caught hell for it. But neither the client nor the design agency seems too fussed about all the fuss. As per usual with so many brand redesigns, social media fans the flames of outrage with even the most2004 LOGO TRENDS
When you've spent a month studying 17,000 logos from around the world, your mind can't help but notice certain similarities. Just ask Bill Gardner, who at this writing was putting the final touches on the second book to be released by the web site he founded, LogoLounge.com.2014 LOGO TRENDS
2014 Logo Trends. If home is our first place, and work is our second place, then mobile screens have definitely become our third place. Smart phone use has increased from 21 percent in 2010 to more than 63 percent today, and with 83 percent of all Americans online regularly, that percentage of mobile users is bound to keep edging up. LOGO IDEAS AND INSPIRATION FOR LOGO DESIGNERS LogoLounge makes logo research simple by making it searchable. LogoLounge is the best logo design research tool, network, competitionand news source.
2021 LOGO TREND REPORT Preparing for this year’s LogoLounge Logo Trend Report, I couldn’t help but land on the word drama.No, not the flippant kind that plays out as passive aggressive jabs between partners, but more like the ancient Greek kind: comedies, tragedies and satireLOGOLOUNGE LEAP
With LogoLounge Leap, students get 50% off a full membership, which includes: Full site access, including unlimited searches and uploads. $0 entry fees for uploading logos to be considered for competitions and featured member "Center Stage" articles. Access to articles and annual Trend Report. 2020 LOGO TREND REPORT These trends come and go and then come back again. I’m grateful to the logo design community for bringing their best to LogoLounge each year. This report is an observation on the logo industry and isn’t meant as a guide for best practices. Trends are trajectories that will evolve and modify over time, not a passing fad.| LOGOLOUNGE
LogoLounge Book 12 The jury is in. Everyday designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logosto
AN INDEPENDENT STURGIS BRAND Logo design article named An Independent Sturgis Brand. The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the UnitedStates.
NEWS FROM LONDON
News from London. Artist David Hockney did not charge one cent for his recent re-creation of the familiar Piccadilly Circus tube station roundel, but many Londoners still feel they did not get their money’s worth. Created as part off a publicity campaign founded by the mayor of London Sadiq Khan and titled “Let’s do London,”Hockney’s
ART CHANTRY
by Cathy Fishel. According to the exceptionally creative and prolific designer Art Chantry, logos have never been through a weirder period. Even the design annuals don't know what to do with them, he points out. Logos have become a corporate addiction: Everyone has to have one, but nobody is quite sure why. As a result, in his eyes, they have HELLO FRESH REFRESHES BRAND Hello Fresh Refreshes Brand. Meal kit service HelloFresh has a new identity, created by DesignStudio. Although the familiar lime has been retained from the original design, the app icon is very different: it has a grungy, speckled color scheme that some have called “dirty” or even “moldy,” attributes that definitely should not be2004 LOGO TRENDS
When you've spent a month studying 17,000 logos from around the world, your mind can't help but notice certain similarities. Just ask Bill Gardner, who at this writing was putting the final touches on the second book to be released by the web site he founded, LogoLounge.com. LOGO IDEAS AND INSPIRATION FOR LOGO DESIGNERS LogoLounge makes logo research simple by making it searchable. LogoLounge is the best logo design research tool, network, competitionand news source.
2021 LOGO TREND REPORT Preparing for this year’s LogoLounge Logo Trend Report, I couldn’t help but land on the word drama.No, not the flippant kind that plays out as passive aggressive jabs between partners, but more like the ancient Greek kind: comedies, tragedies and satireLOGOLOUNGE LEAP
With LogoLounge Leap, students get 50% off a full membership, which includes: Full site access, including unlimited searches and uploads. $0 entry fees for uploading logos to be considered for competitions and featured member "Center Stage" articles. Access to articles and annual Trend Report. 2020 LOGO TREND REPORT These trends come and go and then come back again. I’m grateful to the logo design community for bringing their best to LogoLounge each year. This report is an observation on the logo industry and isn’t meant as a guide for best practices. Trends are trajectories that will evolve and modify over time, not a passing fad.| LOGOLOUNGE
LogoLounge Book 12 The jury is in. Everyday designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logosto
AN INDEPENDENT STURGIS BRAND Logo design article named An Independent Sturgis Brand. The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the UnitedStates.
NEWS FROM LONDON
News from London. Artist David Hockney did not charge one cent for his recent re-creation of the familiar Piccadilly Circus tube station roundel, but many Londoners still feel they did not get their money’s worth. Created as part off a publicity campaign founded by the mayor of London Sadiq Khan and titled “Let’s do London,”Hockney’s
ART CHANTRY
by Cathy Fishel. According to the exceptionally creative and prolific designer Art Chantry, logos have never been through a weirder period. Even the design annuals don't know what to do with them, he points out. Logos have become a corporate addiction: Everyone has to have one, but nobody is quite sure why. As a result, in his eyes, they have HELLO FRESH REFRESHES BRAND Hello Fresh Refreshes Brand. Meal kit service HelloFresh has a new identity, created by DesignStudio. Although the familiar lime has been retained from the original design, the app icon is very different: it has a grungy, speckled color scheme that some have called “dirty” or even “moldy,” attributes that definitely should not be2004 LOGO TRENDS
When you've spent a month studying 17,000 logos from around the world, your mind can't help but notice certain similarities. Just ask Bill Gardner, who at this writing was putting the final touches on the second book to be released by the web site he founded, LogoLounge.com. OF THE NATION, FOR THE PEOPLE The National Gallery of Art in Washington, D.C., reopened to the public last week for the first time since November 2020 with a brand-new tagline: “Of the nation.SEARCH | LOGOLOUNGE
347,085 logos match your search for . Join LogoLounge to see them all. TypeOrange. Chris Rooney Illustration/Design. Marketing Art + Science. Gardner Design. Felixsockwell.com. LOGO NEWS | LOGOLOUNGE A New Design Nation. Cathy Lane; April 12, 2021; The Design Nation Conference was founded to bridge the gap between the growing awareness in design and lack of design education in colleges nationwide, as well as address a lack of new and diverse perspectives in the field. 2020 LOGO TREND REPORT These trends come and go and then come back again. I’m grateful to the logo design community for bringing their best to LogoLounge each year. This report is an observation on the logo industry and isn’t meant as a guide for best practices. Trends are trajectories that will evolve and modify over time, not a passing fad. AN INDEPENDENT STURGIS BRAND Logo design article named An Independent Sturgis Brand. The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the UnitedStates.
LOGIN | LOGOLOUNGE
Username Password Forgot? Log inBRAND REFRESHMENTS
1. The Oscar Mayer rhomboid has a new cant that suggests energy and movement. The revised shape is repeated throughout the entire portfolio. 2. Oscar Mayer’s trademark yellow is put to the fore and is now called the brand’s “superpower.”. 3. A new custom typeface unifies all products. It has a playful nature that suggestsjoy and action.
A SWEETENED IDENTITY A Sweetened Identity. by Cathy Lane. Domino Sugar has a new logo to celebrate its 120th anniversary. Part of the new system is subtle color-coding that will identify its specific product categories: powdered sugar, demerara sugar, granulated sugar, golden sugar, and light and dark brown sugar. Domino’s iconic yellow brand color hasbeen
ONE BRAND, MANY COLORS One Brand, Many Colors. by Cathy Lane. Pantone has expanded its brand messaging with its first physical store, a location that is intended to give customers a “different dimension” of color. In the new Hong Kong store, Pantone will sell its Funmix collection of housewares, which includes clothing, dishes, sheets, and towels. ALLIANCE FOR PERIOD SUPPLIES BRANDED Alliance for Period Supplies Branded. by Cathy Lane. The design team uses a bold asterisk, usually a symbol in the English language of omitted matter, to represent the subject of period poverty, a topic that is not usually discussed. The Alliance for Period Supplies believes “it’s that time” to talk about period poverty in orderto end
LOGO IDEAS AND INSPIRATION FOR LOGO DESIGNERS LogoLounge makes logo research simple by making it searchable. LogoLounge is the best logo design research tool, network, competitionand news source.
2021 LOGO TREND REPORT Preparing for this year’s LogoLounge Logo Trend Report, I couldn’t help but land on the word drama.No, not the flippant kind that plays out as passive aggressive jabs between partners, but more like the ancient Greek kind: comedies, tragedies and satireLOGOLOUNGE LEAP
With LogoLounge Leap, students get 50% off a full membership, which includes: Full site access, including unlimited searches and uploads. $0 entry fees for uploading logos to be considered for competitions and featured member "Center Stage" articles. Access to articles and annual Trend Report. 2020 LOGO TREND REPORT These trends come and go and then come back again. I’m grateful to the logo design community for bringing their best to LogoLounge each year. This report is an observation on the logo industry and isn’t meant as a guide for best practices. Trends are trajectories that will evolve and modify over time, not a passing fad.| LOGOLOUNGE
LogoLounge Book 12 The jury is in. Everyday designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logosto
AN INDEPENDENT STURGIS BRAND Logo design article named An Independent Sturgis Brand. The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the UnitedStates.
NEWS FROM LONDON
News from London. Artist David Hockney did not charge one cent for his recent re-creation of the familiar Piccadilly Circus tube station roundel, but many Londoners still feel they did not get their money’s worth. Created as part off a publicity campaign founded by the mayor of London Sadiq Khan and titled “Let’s do London,”Hockney’s
ART CHANTRY
by Cathy Fishel. According to the exceptionally creative and prolific designer Art Chantry, logos have never been through a weirder period. Even the design annuals don't know what to do with them, he points out. Logos have become a corporate addiction: Everyone has to have one, but nobody is quite sure why. As a result, in his eyes, they have HELLO FRESH REFRESHES BRAND Hello Fresh Refreshes Brand. Meal kit service HelloFresh has a new identity, created by DesignStudio. Although the familiar lime has been retained from the original design, the app icon is very different: it has a grungy, speckled color scheme that some have called “dirty” or even “moldy,” attributes that definitely should not be2004 LOGO TRENDS
When you've spent a month studying 17,000 logos from around the world, your mind can't help but notice certain similarities. Just ask Bill Gardner, who at this writing was putting the final touches on the second book to be released by the web site he founded, LogoLounge.com. LOGO IDEAS AND INSPIRATION FOR LOGO DESIGNERS LogoLounge makes logo research simple by making it searchable. LogoLounge is the best logo design research tool, network, competitionand news source.
2021 LOGO TREND REPORT Preparing for this year’s LogoLounge Logo Trend Report, I couldn’t help but land on the word drama.No, not the flippant kind that plays out as passive aggressive jabs between partners, but more like the ancient Greek kind: comedies, tragedies and satireLOGOLOUNGE LEAP
With LogoLounge Leap, students get 50% off a full membership, which includes: Full site access, including unlimited searches and uploads. $0 entry fees for uploading logos to be considered for competitions and featured member "Center Stage" articles. Access to articles and annual Trend Report. 2020 LOGO TREND REPORT These trends come and go and then come back again. I’m grateful to the logo design community for bringing their best to LogoLounge each year. This report is an observation on the logo industry and isn’t meant as a guide for best practices. Trends are trajectories that will evolve and modify over time, not a passing fad.| LOGOLOUNGE
LogoLounge Book 12 The jury is in. Everyday designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logosto
AN INDEPENDENT STURGIS BRAND Logo design article named An Independent Sturgis Brand. The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the UnitedStates.
NEWS FROM LONDON
News from London. Artist David Hockney did not charge one cent for his recent re-creation of the familiar Piccadilly Circus tube station roundel, but many Londoners still feel they did not get their money’s worth. Created as part off a publicity campaign founded by the mayor of London Sadiq Khan and titled “Let’s do London,”Hockney’s
ART CHANTRY
by Cathy Fishel. According to the exceptionally creative and prolific designer Art Chantry, logos have never been through a weirder period. Even the design annuals don't know what to do with them, he points out. Logos have become a corporate addiction: Everyone has to have one, but nobody is quite sure why. As a result, in his eyes, they have HELLO FRESH REFRESHES BRAND Hello Fresh Refreshes Brand. Meal kit service HelloFresh has a new identity, created by DesignStudio. Although the familiar lime has been retained from the original design, the app icon is very different: it has a grungy, speckled color scheme that some have called “dirty” or even “moldy,” attributes that definitely should not be2004 LOGO TRENDS
When you've spent a month studying 17,000 logos from around the world, your mind can't help but notice certain similarities. Just ask Bill Gardner, who at this writing was putting the final touches on the second book to be released by the web site he founded, LogoLounge.com. OF THE NATION, FOR THE PEOPLE The National Gallery of Art in Washington, D.C., reopened to the public last week for the first time since November 2020 with a brand-new tagline: “Of the nation.SEARCH | LOGOLOUNGE
347,085 logos match your search for . Join LogoLounge to see them all. TypeOrange. Chris Rooney Illustration/Design. Marketing Art + Science. Gardner Design. Felixsockwell.com. LOGO NEWS | LOGOLOUNGE A New Design Nation. Cathy Lane; April 12, 2021; The Design Nation Conference was founded to bridge the gap between the growing awareness in design and lack of design education in colleges nationwide, as well as address a lack of new and diverse perspectives in the field. 2020 LOGO TREND REPORT These trends come and go and then come back again. I’m grateful to the logo design community for bringing their best to LogoLounge each year. This report is an observation on the logo industry and isn’t meant as a guide for best practices. Trends are trajectories that will evolve and modify over time, not a passing fad. AN INDEPENDENT STURGIS BRAND Logo design article named An Independent Sturgis Brand. The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the UnitedStates.
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Username Password Forgot? Log inBRAND REFRESHMENTS
1. The Oscar Mayer rhomboid has a new cant that suggests energy and movement. The revised shape is repeated throughout the entire portfolio. 2. Oscar Mayer’s trademark yellow is put to the fore and is now called the brand’s “superpower.”. 3. A new custom typeface unifies all products. It has a playful nature that suggestsjoy and action.
A SWEETENED IDENTITY A Sweetened Identity. by Cathy Lane. Domino Sugar has a new logo to celebrate its 120th anniversary. Part of the new system is subtle color-coding that will identify its specific product categories: powdered sugar, demerara sugar, granulated sugar, golden sugar, and light and dark brown sugar. Domino’s iconic yellow brand color hasbeen
ONE BRAND, MANY COLORS One Brand, Many Colors. by Cathy Lane. Pantone has expanded its brand messaging with its first physical store, a location that is intended to give customers a “different dimension” of color. In the new Hong Kong store, Pantone will sell its Funmix collection of housewares, which includes clothing, dishes, sheets, and towels. ALLIANCE FOR PERIOD SUPPLIES BRANDED Alliance for Period Supplies Branded. by Cathy Lane. The design team uses a bold asterisk, usually a symbol in the English language of omitted matter, to represent the subject of period poverty, a topic that is not usually discussed. The Alliance for Period Supplies believes “it’s that time” to talk about period poverty in orderto end
LOGO IDEAS AND INSPIRATION FOR LOGO DESIGNERS LogoLounge makes logo research simple by making it searchable. LogoLounge is the best logo design research tool, network, competitionand news source.
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Username Password Forgot? Log in 2021 LOGO TREND REPORT Preparing for this year’s LogoLounge Logo Trend Report, I couldn’t help but land on the word drama.No, not the flippant kind that plays out as passive aggressive jabs between partners, but more like the ancient Greek kind: comedies, tragedies and satireLOGOLOUNGE LEAP
With LogoLounge Leap, students get 50% off a full membership, which includes: Full site access, including unlimited searches and uploads. $0 entry fees for uploading logos to be considered for competitions and featured member "Center Stage" articles. Access to articles and annual Trend Report.| LOGOLOUNGE
LogoLounge Book 12 The jury is in. Everyday designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logosto
AN INDEPENDENT STURGIS BRAND Logo design article named An Independent Sturgis Brand. The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the UnitedStates.
ART CHANTRY
by Cathy Fishel. According to the exceptionally creative and prolific designer Art Chantry, logos have never been through a weirder period. Even the design annuals don't know what to do with them, he points out. Logos have become a corporate addiction: Everyone has to have one, but nobody is quite sure why. As a result, in his eyes, they have KATE SPADE'S NEW LOOK Kate Spade's New Look. Fashion brand Kate Spade is making changes to some of its product designs as well as to its brand identity nearly a year after the death of its namesake founder. First, its original spade-shaped logo has been updated. It is now bisected; sometimes used as functional hardware—like an enameled purse clasp—on someJERRY KUYPER
Learning around the globe. Kuyper, today principal of his own brand identity firm, Jerry Kuyper Partners based in Westport, Conn., began his design education at the University of Cincinnati. He had grown up in Cincinnati and began in the architecture program in 1966. After struggling with the required calculus, he switched to graphic design. CENTER STAGE: JERRY KUYPER Center Stage: Jerry Kuyper. by Ellen Healy. For the month of November, we spoke to founder and Creative Director of Jerry Kuyper Partners, Jerry Kuyper. With more than thirty years of brand identity leadership and design experience, the decision to feature Jerry—a long time member of the LoungeLounge.com—was an easy one to make. LOGO IDEAS AND INSPIRATION FOR LOGO DESIGNERS LogoLounge makes logo research simple by making it searchable. LogoLounge is the best logo design research tool, network, competitionand news source.
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Username Password Forgot? Log in 2021 LOGO TREND REPORT Preparing for this year’s LogoLounge Logo Trend Report, I couldn’t help but land on the word drama.No, not the flippant kind that plays out as passive aggressive jabs between partners, but more like the ancient Greek kind: comedies, tragedies and satireLOGOLOUNGE LEAP
With LogoLounge Leap, students get 50% off a full membership, which includes: Full site access, including unlimited searches and uploads. $0 entry fees for uploading logos to be considered for competitions and featured member "Center Stage" articles. Access to articles and annual Trend Report.| LOGOLOUNGE
LogoLounge Book 12 The jury is in. Everyday designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logosto
AN INDEPENDENT STURGIS BRAND Logo design article named An Independent Sturgis Brand. The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the UnitedStates.
ART CHANTRY
by Cathy Fishel. According to the exceptionally creative and prolific designer Art Chantry, logos have never been through a weirder period. Even the design annuals don't know what to do with them, he points out. Logos have become a corporate addiction: Everyone has to have one, but nobody is quite sure why. As a result, in his eyes, they have KATE SPADE'S NEW LOOK Kate Spade's New Look. Fashion brand Kate Spade is making changes to some of its product designs as well as to its brand identity nearly a year after the death of its namesake founder. First, its original spade-shaped logo has been updated. It is now bisected; sometimes used as functional hardware—like an enameled purse clasp—on someJERRY KUYPER
Learning around the globe. Kuyper, today principal of his own brand identity firm, Jerry Kuyper Partners based in Westport, Conn., began his design education at the University of Cincinnati. He had grown up in Cincinnati and began in the architecture program in 1966. After struggling with the required calculus, he switched to graphic design. CENTER STAGE: JERRY KUYPER Center Stage: Jerry Kuyper. by Ellen Healy. For the month of November, we spoke to founder and Creative Director of Jerry Kuyper Partners, Jerry Kuyper. With more than thirty years of brand identity leadership and design experience, the decision to feature Jerry—a long time member of the LoungeLounge.com—was an easy one to make.BOOK SERIES
Authors: Bill Gardner & Emily Potts. Published: Dec 2020. This 12th edition of the bestselling LogoLounge book series features the leading edge of identity design created by highly accomplished and noteworthy up-and-coming designers from around the world. Carefully curated by an expert panel made up of some of the most revered names in the LOGO NEWS | LOGOLOUNGE A Sweetened Identity. Cathy Lane. May 5, 2021. Domino Sugar has a new logo to celebrate its 120th anniversary. Part of the new system is subtle color-coding that will identify its specific product categories: powdered sugar, demerara sugar, granulated sugar, golden sugar, and light and dark brown sugar Read More.LOGOLOUNGE LEAP
With LogoLounge Leap, students get 50% off a full membership, which includes: Full site access, including unlimited searches and uploads. $0 entry fees for uploading logos to be considered for competitions and featured member "Center Stage" articles. Access to articles and annual Trend Report. OF THE NATION, FOR THE PEOPLE The National Gallery of Art in Washington, D.C., reopened to the public last week for the first time since November 2020 with a brand-new tagline: “Of the nation. LOGO NEWS | LOGOLOUNGE LogoLounge design article Logo News. Finding the Larger Story. Cathy Lane; November 13, 2020 Twitch needed to tell a much larger story, says Byron Phillipson, global executive creative director at Twitch, in a recent Adobe Blog article. AN INDEPENDENT STURGIS BRAND Logo design article named An Independent Sturgis Brand. The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the UnitedStates.
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When you upload a logo, you have 48 hours past that point to remove it. Just go to Manage Logos and click Delete for that design. Past that point, the logo becomes part of the LogoLounge database. Since this database is used for research by many people, removing work hobbles the system, creating broken links and other problems.SEARCH | LOGOLOUNGE
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A LOOK BEHIND THE CURTAIN, CREATING THE LOGO TREND REPORT A Look Behind the Curtain, Creating the Logo Trend Report. This is the window of the year where I drop into a trance to fathom the relevant branding trends for the next year. Or, at least I presume that’s how a handful imagine the fabrication of our annual trend report . Reality has much more to do with equal parts objective data analysis and2004 LOGO TRENDS
When you've spent a month studying 17,000 logos from around the world, your mind can't help but notice certain similarities. Just ask Bill Gardner, who at this writing was putting the final touches on the second book to be released by the web site he founded, LogoLounge.com.LogoLounge Menu
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