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MARCOMCENTRAL TRAINING RESOURCES MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. The training center can accommodate classes of up to 12 students and is conveniently located in a suite adjacent to our home A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY MarcomGather’s introductory pricing is $299/month or $3,500/year, billed whichever way is best for you. How is this better than a shared drive? MarcomGather is a visual library where you can see your assets in organized Collections instead of in layered file systems. LEARN HOW BRANDS ARE UTILIZING MARCOM'S DAM PLATFORM Delta Vacations Saves on Printing Costs with MarcomCentral. MarcomCentral provides Delta Vacations with a level of control and flexibility that wasn’t previously possible. They have increased their brand awareness, overall reach, and their in-house agency can now spend more time on marketing and less time reacting to urgentrequests.
BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
5 TIPS TO ORGANIZE MARKETING COLLATERAL Tip 5: Centralize and standardize locations and formatting. Many organizations use shared drives to house their collateral. However, storing marketing assets in multiple drives can make finding a specific piece of marketing collateral a real burden, especially when a marketer is trying to act quickly. If your organization hascollateral in
PTI MARKETING TECHNOLOGIES® REBRANDS TO MARCOMCENTRAL Solana Beach, CA – August 21, 2015 PTI Marketing Technologies, a leading provider of cloud based Marketing Asset Management and Variable Data Publishing solutions, today announced its rebrand to MarcomCentral. MarcomCentral, the flagship product from the company, will be renamed to MarcomCentral Enterprise Edition and MarcomCentral Web-to-Print and the popular FusionPro® VDP THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY A poor customer experience, disjointed marketing strategy, and lack of corporate-wide communications and methodology can all lead to a brand devaluation that threatens your corporate identity. For example, a top concern for many brands is how social media has opened the door for potential brand infringement and devaluation. DIGITAL ASSET MANAGEMENT: MANAGE YOUR MARKETING BRAND product is a great fit for your business. Marcom Distributed Marketing is the one-stop shop for everyone in your organization (or out). It makes your life as a marketer easier with a highly branded, customizable portal that allows those you support to access already approved materials they WHAT ARE MARKETING COMMUNICATION TOOLS? THE DOMINANT GLOBAL MARKETING TRENDS OF 2021 The Dominant Global Marketing Trends of 2021. The world around us changed rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge facelift this year as many brands look to acquire new customers as the buying cycle picks back upafter a year
MARCOMCENTRAL TRAINING RESOURCES MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. The training center can accommodate classes of up to 12 students and is conveniently located in a suite adjacent to our home A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY MarcomGather’s introductory pricing is $299/month or $3,500/year, billed whichever way is best for you. How is this better than a shared drive? MarcomGather is a visual library where you can see your assets in organized Collections instead of in layered file systems. LEARN HOW BRANDS ARE UTILIZING MARCOM'S DAM PLATFORM Delta Vacations Saves on Printing Costs with MarcomCentral. MarcomCentral provides Delta Vacations with a level of control and flexibility that wasn’t previously possible. They have increased their brand awareness, overall reach, and their in-house agency can now spend more time on marketing and less time reacting to urgentrequests.
BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
5 TIPS TO ORGANIZE MARKETING COLLATERAL Tip 5: Centralize and standardize locations and formatting. Many organizations use shared drives to house their collateral. However, storing marketing assets in multiple drives can make finding a specific piece of marketing collateral a real burden, especially when a marketer is trying to act quickly. If your organization hascollateral in
PTI MARKETING TECHNOLOGIES® REBRANDS TO MARCOMCENTRAL Solana Beach, CA – August 21, 2015 PTI Marketing Technologies, a leading provider of cloud based Marketing Asset Management and Variable Data Publishing solutions, today announced its rebrand to MarcomCentral. MarcomCentral, the flagship product from the company, will be renamed to MarcomCentral Enterprise Edition and MarcomCentral Web-to-Print and the popular FusionPro® VDP THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY A poor customer experience, disjointed marketing strategy, and lack of corporate-wide communications and methodology can all lead to a brand devaluation that threatens your corporate identity. For example, a top concern for many brands is how social media has opened the door for potential brand infringement and devaluation.SPACE FREE TRIAL
Everyone said: It's so easy to use its so simple! MarcomCentral has been fantastic!– Elizabeth Scarborough, Blue Shield MarcomGather is the digital asset management platform that allows you to centralize, organize and share your files across your organization. Say goodbye to tracking down that file from 7 years ago. With MarcomGather you can find and share your files instantly. DESIGNED BY EXPERT MARKETERS TO AID MARKETERS Get to know MarcomCentral. It all began as one brilliant idea back in 2000. The goal was to create a software to help modern marketers empower their teams to stop fielding massive amounts of one-off requests and start working on what really matters. We brought in the best of the best – engineers and product developers from top techcompanies
STAY UP TO DATE WITH THE LATEST DAM NEWS Not only does it provide time savings for our Marketing department, but our Independent Dealers love the freedom to create and produce professional looking materials with ease! Since partnering with MarcomCentral in 2013, we have seen tremendous growth on our portal. It’s turnkey, easy, personalized, and it’s flexible! EMPOWER YOUR TEAMS EVERYWHERE WITH CUSTOMIZABLE Empower marketing, accelerate sales. With Distributed Marketing, marketing assets can be customized and distributed directly by field teams from anywhere in the world. With pre-approved templates, marketing can ensure assets always remain 100% brand compliant. Book aDemo Watch Video.
EXPERIENCE FREE TRIAL Experience MarcomGather free for 30 days Welcome to nirvana for creative file management: all your files where you need them, when you need them. Start today to lock-in early adopter pricing and get a bonus 1-hour consultation with an expert. *No credit card required MarcomGather Features: MarcomGather is the digital asset management platform that allows you LEARN HOW BRANDS ARE UTILIZING MARCOM'S DAM PLATFORM Delta Vacations Saves on Printing Costs with MarcomCentral. MarcomCentral provides Delta Vacations with a level of control and flexibility that wasn’t previously possible. They have increased their brand awareness, overall reach, and their in-house agency can now spend more time on marketing and less time reacting to urgentrequests.
THE STATE OF DIGITAL ASSET MANAGEMENT IN 2020…AND OUR The Importance of Digital Asset Management in 2020. It’s no secret that in today’s market landscape, brands live or die by the customer experience they’re able to provide. No longer is this facet of business relegated to marketing and sales teams—customer experience is a holistic business concern. The cross departmental use of digital HOW TO CHOOSE A DIGITAL ASSET MANAGEMENT SYSTEM A DAM system helps organizations across every industry improve digital efficiency and brand consistency. Here are a few tips to help you select a DAM system! BUILD TRUST WITH BRAND CONSISTENCY: ALIGN YOUR MESSAGING Brand consistency is a driving factor in building trust with an organization’s target audience. By utilizing consistent brand messaging and visual elements that embody its corporate identity, brands can build a strong rapport with their audience, become instantly recognizable, and always strive to live up to customerexpectations. By
HELPING MARKETERS NAVIGATE THE MARTECH SPACE Solana Beach, CA – April 19, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, today announced the launch of the 2016 Marketing Technology Roadshow.This series of events is a national, multi-city tour designed to create a setting where Marketers can learn from peers and develop expertise in the vast and evolving DIGITAL ASSET MANAGEMENT: MANAGE YOUR MARKETING BRAND product is a great fit for your business. Marcom Distributed Marketing is the one-stop shop for everyone in your organization (or out). It makes your life as a marketer easier with a highly branded, customizable portal that allows those you support to access already approved materials they DESIGNED BY EXPERT MARKETERS TO AID MARKETERS Get to know MarcomCentral. It all began as one brilliant idea back in 2000. The goal was to create a software to help modern marketers empower their teams to stop fielding massive amounts of one-off requests and start working on what really matters. We brought in the best of the best – engineers and product developers from top techcompanies
MARCOMCENTRAL TRAINING RESOURCES MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. The training center can accommodate classes of up to 12 students and is conveniently located in a suite adjacent to our home THE DOMINANT GLOBAL MARKETING TRENDS OF 2021 The Dominant Global Marketing Trends of 2021. The world around us changed rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge facelift this year as many brands look to acquire new customers as the buying cycle picks back upafter a year
SUPPORT CENTER
Support Center Contact Support Phone Support Toll-Free 800.220.1727 Online Support Service Desk FusionPro Support fusionprosupport@marcom.com Helpful Links Maintenance Notifications Sign up to receive notifications for maintenance releases and product updates. Sign up here Community Forums Connect with other users in our community forum. Click here FusionPro Support & Resources Get all WHAT ARE MARKETING COMMUNICATION TOOLS? A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY MarcomGather’s introductory pricing is $299/month or $3,500/year, billed whichever way is best for you. How is this better than a shared drive? MarcomGather is a visual library where you can see your assets in organized Collections instead of in layered file systems. MARCOMCENTRAL POWERS BIGGBY COFFEE FRANCHISEES ON-DEMAND The Results Speak for Themselves. Today, BIGGBY ® COFFEE uses MarcomCentral’s dynamic templates to create on-brand marketing assets (from flyers and emails, to coupons and social media posts) that feature editable fields where a store owner can add unique content specific to their location. This self-service function is a huge hit with franchisees. It’s also a win for Corporate Marketing BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY A poor customer experience, disjointed marketing strategy, and lack of corporate-wide communications and methodology can all lead to a brand devaluation that threatens your corporate identity. For example, a top concern for many brands is how social media has opened the door for potential brand infringement and devaluation. DIGITAL ASSET MANAGEMENT: MANAGE YOUR MARKETING BRAND product is a great fit for your business. Marcom Distributed Marketing is the one-stop shop for everyone in your organization (or out). It makes your life as a marketer easier with a highly branded, customizable portal that allows those you support to access already approved materials they DESIGNED BY EXPERT MARKETERS TO AID MARKETERS Get to know MarcomCentral. It all began as one brilliant idea back in 2000. The goal was to create a software to help modern marketers empower their teams to stop fielding massive amounts of one-off requests and start working on what really matters. We brought in the best of the best – engineers and product developers from top techcompanies
MARCOMCENTRAL TRAINING RESOURCES MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. The training center can accommodate classes of up to 12 students and is conveniently located in a suite adjacent to our home THE DOMINANT GLOBAL MARKETING TRENDS OF 2021 The Dominant Global Marketing Trends of 2021. The world around us changed rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge facelift this year as many brands look to acquire new customers as the buying cycle picks back upafter a year
SUPPORT CENTER
Support Center Contact Support Phone Support Toll-Free 800.220.1727 Online Support Service Desk FusionPro Support fusionprosupport@marcom.com Helpful Links Maintenance Notifications Sign up to receive notifications for maintenance releases and product updates. Sign up here Community Forums Connect with other users in our community forum. Click here FusionPro Support & Resources Get all WHAT ARE MARKETING COMMUNICATION TOOLS? A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY MarcomGather’s introductory pricing is $299/month or $3,500/year, billed whichever way is best for you. How is this better than a shared drive? MarcomGather is a visual library where you can see your assets in organized Collections instead of in layered file systems. MARCOMCENTRAL POWERS BIGGBY COFFEE FRANCHISEES ON-DEMAND The Results Speak for Themselves. Today, BIGGBY ® COFFEE uses MarcomCentral’s dynamic templates to create on-brand marketing assets (from flyers and emails, to coupons and social media posts) that feature editable fields where a store owner can add unique content specific to their location. This self-service function is a huge hit with franchisees. It’s also a win for Corporate Marketing BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY A poor customer experience, disjointed marketing strategy, and lack of corporate-wide communications and methodology can all lead to a brand devaluation that threatens your corporate identity. For example, a top concern for many brands is how social media has opened the door for potential brand infringement and devaluation. STAY UP TO DATE WITH THE LATEST DAM NEWS Not only does it provide time savings for our Marketing department, but our Independent Dealers love the freedom to create and produce professional looking materials with ease! Since partnering with MarcomCentral in 2013, we have seen tremendous growth on our portal. It’s turnkey, easy, personalized, and it’s flexible! BEST DAM PRICING TO ORGANIZE YOUR CREATIVE ASSETS MarcomGather’s introductory pricing. $3,500/yr. – Billed Upfront. *Commit Annually. Or. $299/mo – Billed Monthly. The Digital Asset Management platform that has only what you need and nothing that you don’t. Organize, find, and share your files instantly withMarcomGather.
WHAT ARE MARKETING COMMUNICATION TOOLS? By MarcomCentral. As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing communication tools are a set of diversified programs designated to communicate with your target audience effectively. WHAT IS A MARKETING PORTAL? With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations.. A marketing portal is an online, on-demand repository that helps corporate marketing departments empower large BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACH Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing globalization and marketing localization.Approaching global marketing with a local lens might sound counterintuitive, but it can actually greatly benefit brands in the long-run. DAM SOFTWARE: SUPPORTING YOUR BRAND ACROSS ALL CHANNELS Contact us. Please fill out this form to request additional information and find out how MarcomCentral’s progressive Digital Asset Management platform can help you build a better brand. For immediate assistance, please call us at 800.220.1727. By entering your personal data in the form above, you acknowledge and accept ourprivacy practices.
CHECKLIST TO FOLLOW WHEN IMPLEMENTING A NEW MARKETING Discovery is the first step. Plan user group meetings. Uncover and engage the people in the organization from the top down. Ask some probing questions about workflow and document the process at a high level. Don’t be afraid to expose the good, bad and ugly of marketing technology nightmares in the company. You cannot implement anintelligent
BUILD TRUST WITH BRAND CONSISTENCY: ALIGN YOUR MESSAGING Brand consistency is a driving factor in building trust with an organization’s target audience. By utilizing consistent brand messaging and visual elements that embody its corporate identity, brands can build a strong rapport with their audience, become instantly recognizable, and always strive to live up to customerexpectations. By
4 REASONS WHY A BRAND SHOULD START WITH CORPORATE IDENTITY The terms corporate identity, brand identity, and brand image are often interchanged, but are, in fact, distinct from one another. Corporate identity is about internal activities that shape perception.; Brand identity is how an organization wants to be perceived by its audience. WHAT DOES BRAND MANAGEMENT MEAN? What is Brand Management? In marketing, brand management is a series of techniques used to increase the perceived value of a product or service. Effective brand management builds loyal customers through positive brand association and has a positive effect on your bottom line. Additionally, strategic brand management can help companiesimprove
DIGITAL ASSET MANAGEMENT: MANAGE YOUR MARKETING BRAND product is a great fit for your business. Marcom Distributed Marketing is the one-stop shop for everyone in your organization (or out). It makes your life as a marketer easier with a highly branded, customizable portal that allows those you support to access already approved materials they DESIGNED BY EXPERT MARKETERS TO AID MARKETERS Get to know MarcomCentral. It all began as one brilliant idea back in 2000. The goal was to create a software to help modern marketers empower their teams to stop fielding massive amounts of one-off requests and start working on what really matters. We brought in the best of the best – engineers and product developers from top techcompanies
MARCOMCENTRAL TRAINING RESOURCES MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. The training center can accommodate classes of up to 12 students and is conveniently located in a suite adjacent to our home THE DOMINANT GLOBAL MARKETING TRENDS OF 2021 The Dominant Global Marketing Trends of 2021. The world around us changed rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge facelift this year as many brands look to acquire new customers as the buying cycle picks back upafter a year
SUPPORT CENTER
Support Center Contact Support Phone Support Toll-Free 800.220.1727 Online Support Service Desk FusionPro Support fusionprosupport@marcom.com Helpful Links Maintenance Notifications Sign up to receive notifications for maintenance releases and product updates. Sign up here Community Forums Connect with other users in our community forum. Click here FusionPro Support & Resources Get all WHAT ARE MARKETING COMMUNICATION TOOLS? A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY MarcomGather’s introductory pricing is $299/month or $3,500/year, billed whichever way is best for you. How is this better than a shared drive? MarcomGather is a visual library where you can see your assets in organized Collections instead of in layered file systems. MARCOMCENTRAL POWERS BIGGBY COFFEE FRANCHISEES ON-DEMAND The Results Speak for Themselves. Today, BIGGBY ® COFFEE uses MarcomCentral’s dynamic templates to create on-brand marketing assets (from flyers and emails, to coupons and social media posts) that feature editable fields where a store owner can add unique content specific to their location. This self-service function is a huge hit with franchisees. It’s also a win for Corporate Marketing BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY A poor customer experience, disjointed marketing strategy, and lack of corporate-wide communications and methodology can all lead to a brand devaluation that threatens your corporate identity. For example, a top concern for many brands is how social media has opened the door for potential brand infringement and devaluation. DIGITAL ASSET MANAGEMENT: MANAGE YOUR MARKETING BRAND product is a great fit for your business. Marcom Distributed Marketing is the one-stop shop for everyone in your organization (or out). It makes your life as a marketer easier with a highly branded, customizable portal that allows those you support to access already approved materials they DESIGNED BY EXPERT MARKETERS TO AID MARKETERS Get to know MarcomCentral. It all began as one brilliant idea back in 2000. The goal was to create a software to help modern marketers empower their teams to stop fielding massive amounts of one-off requests and start working on what really matters. We brought in the best of the best – engineers and product developers from top techcompanies
MARCOMCENTRAL TRAINING RESOURCES MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. The training center can accommodate classes of up to 12 students and is conveniently located in a suite adjacent to our home THE DOMINANT GLOBAL MARKETING TRENDS OF 2021 The Dominant Global Marketing Trends of 2021. The world around us changed rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge facelift this year as many brands look to acquire new customers as the buying cycle picks back upafter a year
SUPPORT CENTER
Support Center Contact Support Phone Support Toll-Free 800.220.1727 Online Support Service Desk FusionPro Support fusionprosupport@marcom.com Helpful Links Maintenance Notifications Sign up to receive notifications for maintenance releases and product updates. Sign up here Community Forums Connect with other users in our community forum. Click here FusionPro Support & Resources Get all WHAT ARE MARKETING COMMUNICATION TOOLS? A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY MarcomGather’s introductory pricing is $299/month or $3,500/year, billed whichever way is best for you. How is this better than a shared drive? MarcomGather is a visual library where you can see your assets in organized Collections instead of in layered file systems. MARCOMCENTRAL POWERS BIGGBY COFFEE FRANCHISEES ON-DEMAND The Results Speak for Themselves. Today, BIGGBY ® COFFEE uses MarcomCentral’s dynamic templates to create on-brand marketing assets (from flyers and emails, to coupons and social media posts) that feature editable fields where a store owner can add unique content specific to their location. This self-service function is a huge hit with franchisees. It’s also a win for Corporate Marketing BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY A poor customer experience, disjointed marketing strategy, and lack of corporate-wide communications and methodology can all lead to a brand devaluation that threatens your corporate identity. For example, a top concern for many brands is how social media has opened the door for potential brand infringement and devaluation. STAY UP TO DATE WITH THE LATEST DAM NEWS Not only does it provide time savings for our Marketing department, but our Independent Dealers love the freedom to create and produce professional looking materials with ease! Since partnering with MarcomCentral in 2013, we have seen tremendous growth on our portal. It’s turnkey, easy, personalized, and it’s flexible! BEST DAM PRICING TO ORGANIZE YOUR CREATIVE ASSETS MarcomGather’s introductory pricing. $3,500/yr. – Billed Upfront. *Commit Annually. Or. $299/mo – Billed Monthly. The Digital Asset Management platform that has only what you need and nothing that you don’t. Organize, find, and share your files instantly withMarcomGather.
WHAT ARE MARKETING COMMUNICATION TOOLS? By MarcomCentral. As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing communication tools are a set of diversified programs designated to communicate with your target audience effectively. WHAT IS A MARKETING PORTAL? With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations.. A marketing portal is an online, on-demand repository that helps corporate marketing departments empower large BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACH Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing globalization and marketing localization.Approaching global marketing with a local lens might sound counterintuitive, but it can actually greatly benefit brands in the long-run. DAM SOFTWARE: SUPPORTING YOUR BRAND ACROSS ALL CHANNELS Contact us. Please fill out this form to request additional information and find out how MarcomCentral’s progressive Digital Asset Management platform can help you build a better brand. For immediate assistance, please call us at 800.220.1727. By entering your personal data in the form above, you acknowledge and accept ourprivacy practices.
CHECKLIST TO FOLLOW WHEN IMPLEMENTING A NEW MARKETING Discovery is the first step. Plan user group meetings. Uncover and engage the people in the organization from the top down. Ask some probing questions about workflow and document the process at a high level. Don’t be afraid to expose the good, bad and ugly of marketing technology nightmares in the company. You cannot implement anintelligent
BUILD TRUST WITH BRAND CONSISTENCY: ALIGN YOUR MESSAGING Brand consistency is a driving factor in building trust with an organization’s target audience. By utilizing consistent brand messaging and visual elements that embody its corporate identity, brands can build a strong rapport with their audience, become instantly recognizable, and always strive to live up to customerexpectations. By
4 REASONS WHY A BRAND SHOULD START WITH CORPORATE IDENTITY The terms corporate identity, brand identity, and brand image are often interchanged, but are, in fact, distinct from one another. Corporate identity is about internal activities that shape perception.; Brand identity is how an organization wants to be perceived by its audience. WHAT DOES BRAND MANAGEMENT MEAN? What is Brand Management? In marketing, brand management is a series of techniques used to increase the perceived value of a product or service. Effective brand management builds loyal customers through positive brand association and has a positive effect on your bottom line. Additionally, strategic brand management can help companiesimprove
DIGITAL ASSET MANAGEMENT: MANAGE YOUR MARKETING BRAND product is a great fit for your business. Marcom Distributed Marketing is the one-stop shop for everyone in your organization (or out). It makes your life as a marketer easier with a highly branded, customizable portal that allows those you support to access already approved materials they DESIGNED BY EXPERT MARKETERS TO AID MARKETERS Get to know MarcomCentral. It all began as one brilliant idea back in 2000. The goal was to create a software to help modern marketers empower their teams to stop fielding massive amounts of one-off requests and start working on what really matters. We brought in the best of the best – engineers and product developers from top techcompanies
MARCOMCENTRAL TRAINING RESOURCES MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. The training center can accommodate classes of up to 12 students and is conveniently located in a suite adjacent to our home THE DOMINANT GLOBAL MARKETING TRENDS OF 2021 The Dominant Global Marketing Trends of 2021. The world around us changed rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge facelift this year as many brands look to acquire new customers as the buying cycle picks back upafter a year
SUPPORT CENTER
Support Center Contact Support Phone Support Toll-Free 800.220.1727 Online Support Service Desk FusionPro Support fusionprosupport@marcom.com Helpful Links Maintenance Notifications Sign up to receive notifications for maintenance releases and product updates. Sign up here Community Forums Connect with other users in our community forum. Click here FusionPro Support & Resources Get all WHAT ARE MARKETING COMMUNICATION TOOLS? A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY MarcomGather’s introductory pricing is $299/month or $3,500/year, billed whichever way is best for you. How is this better than a shared drive? MarcomGather is a visual library where you can see your assets in organized Collections instead of in layered file systems. MARCOMCENTRAL POWERS BIGGBY COFFEE FRANCHISEES ON-DEMAND The Results Speak for Themselves. Today, BIGGBY ® COFFEE uses MarcomCentral’s dynamic templates to create on-brand marketing assets (from flyers and emails, to coupons and social media posts) that feature editable fields where a store owner can add unique content specific to their location. This self-service function is a huge hit with franchisees. It’s also a win for Corporate Marketing BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY A poor customer experience, disjointed marketing strategy, and lack of corporate-wide communications and methodology can all lead to a brand devaluation that threatens your corporate identity. For example, a top concern for many brands is how social media has opened the door for potential brand infringement and devaluation. DIGITAL ASSET MANAGEMENT: MANAGE YOUR MARKETING BRAND product is a great fit for your business. Marcom Distributed Marketing is the one-stop shop for everyone in your organization (or out). It makes your life as a marketer easier with a highly branded, customizable portal that allows those you support to access already approved materials they DESIGNED BY EXPERT MARKETERS TO AID MARKETERS Get to know MarcomCentral. It all began as one brilliant idea back in 2000. The goal was to create a software to help modern marketers empower their teams to stop fielding massive amounts of one-off requests and start working on what really matters. We brought in the best of the best – engineers and product developers from top techcompanies
MARCOMCENTRAL TRAINING RESOURCES MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. The training center can accommodate classes of up to 12 students and is conveniently located in a suite adjacent to our home THE DOMINANT GLOBAL MARKETING TRENDS OF 2021 The Dominant Global Marketing Trends of 2021. The world around us changed rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge facelift this year as many brands look to acquire new customers as the buying cycle picks back upafter a year
SUPPORT CENTER
Support Center Contact Support Phone Support Toll-Free 800.220.1727 Online Support Service Desk FusionPro Support fusionprosupport@marcom.com Helpful Links Maintenance Notifications Sign up to receive notifications for maintenance releases and product updates. Sign up here Community Forums Connect with other users in our community forum. Click here FusionPro Support & Resources Get all WHAT ARE MARKETING COMMUNICATION TOOLS? A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY MarcomGather’s introductory pricing is $299/month or $3,500/year, billed whichever way is best for you. How is this better than a shared drive? MarcomGather is a visual library where you can see your assets in organized Collections instead of in layered file systems. MARCOMCENTRAL POWERS BIGGBY COFFEE FRANCHISEES ON-DEMAND The Results Speak for Themselves. Today, BIGGBY ® COFFEE uses MarcomCentral’s dynamic templates to create on-brand marketing assets (from flyers and emails, to coupons and social media posts) that feature editable fields where a store owner can add unique content specific to their location. This self-service function is a huge hit with franchisees. It’s also a win for Corporate Marketing BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY A poor customer experience, disjointed marketing strategy, and lack of corporate-wide communications and methodology can all lead to a brand devaluation that threatens your corporate identity. For example, a top concern for many brands is how social media has opened the door for potential brand infringement and devaluation. STAY UP TO DATE WITH THE LATEST DAM NEWS Not only does it provide time savings for our Marketing department, but our Independent Dealers love the freedom to create and produce professional looking materials with ease! Since partnering with MarcomCentral in 2013, we have seen tremendous growth on our portal. It’s turnkey, easy, personalized, and it’s flexible! BEST DAM PRICING TO ORGANIZE YOUR CREATIVE ASSETS MarcomGather’s introductory pricing. $3,500/yr. – Billed Upfront. *Commit Annually. Or. $299/mo – Billed Monthly. The Digital Asset Management platform that has only what you need and nothing that you don’t. Organize, find, and share your files instantly withMarcomGather.
WHAT ARE MARKETING COMMUNICATION TOOLS? By MarcomCentral. As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing communication tools are a set of diversified programs designated to communicate with your target audience effectively. WHAT IS A MARKETING PORTAL? With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations.. A marketing portal is an online, on-demand repository that helps corporate marketing departments empower large BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACH Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing globalization and marketing localization.Approaching global marketing with a local lens might sound counterintuitive, but it can actually greatly benefit brands in the long-run. DAM SOFTWARE: SUPPORTING YOUR BRAND ACROSS ALL CHANNELS Contact us. Please fill out this form to request additional information and find out how MarcomCentral’s progressive Digital Asset Management platform can help you build a better brand. For immediate assistance, please call us at 800.220.1727. By entering your personal data in the form above, you acknowledge and accept ourprivacy practices.
CHECKLIST TO FOLLOW WHEN IMPLEMENTING A NEW MARKETING Discovery is the first step. Plan user group meetings. Uncover and engage the people in the organization from the top down. Ask some probing questions about workflow and document the process at a high level. Don’t be afraid to expose the good, bad and ugly of marketing technology nightmares in the company. You cannot implement anintelligent
BUILD TRUST WITH BRAND CONSISTENCY: ALIGN YOUR MESSAGING Brand consistency is a driving factor in building trust with an organization’s target audience. By utilizing consistent brand messaging and visual elements that embody its corporate identity, brands can build a strong rapport with their audience, become instantly recognizable, and always strive to live up to customerexpectations. By
4 REASONS WHY A BRAND SHOULD START WITH CORPORATE IDENTITY The terms corporate identity, brand identity, and brand image are often interchanged, but are, in fact, distinct from one another. Corporate identity is about internal activities that shape perception.; Brand identity is how an organization wants to be perceived by its audience. WHAT DOES BRAND MANAGEMENT MEAN? What is Brand Management? In marketing, brand management is a series of techniques used to increase the perceived value of a product or service. Effective brand management builds loyal customers through positive brand association and has a positive effect on your bottom line. Additionally, strategic brand management can help companiesimprove
DIGITAL ASSET MANAGEMENT: MANAGE YOUR MARKETING BRAND product is a great fit for your business. Marcom Distributed Marketing is the one-stop shop for everyone in your organization (or out). It makes your life as a marketer easier with a highly branded, customizable portal that allows those you support to access already approved materials they DESIGNED BY EXPERT MARKETERS TO AID MARKETERS Get to know MarcomCentral. It all began as one brilliant idea back in 2000. The goal was to create a software to help modern marketers empower their teams to stop fielding massive amounts of one-off requests and start working on what really matters. We brought in the best of the best – engineers and product developers from top techcompanies
MARCOMCENTRAL TRAINING RESOURCES MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. The training center can accommodate classes of up to 12 students and is conveniently located in a suite adjacent to our home THE DOMINANT GLOBAL MARKETING TRENDS OF 2021 The Dominant Global Marketing Trends of 2021. The world around us changed rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge facelift this year as many brands look to acquire new customers as the buying cycle picks back upafter a year
SUPPORT CENTER
Support Center Contact Support Phone Support Toll-Free 800.220.1727 Online Support Service Desk FusionPro Support fusionprosupport@marcom.com Helpful Links Maintenance Notifications Sign up to receive notifications for maintenance releases and product updates. Sign up here Community Forums Connect with other users in our community forum. Click here FusionPro Support & Resources Get all WHAT ARE MARKETING COMMUNICATION TOOLS? A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY MarcomGather’s introductory pricing is $299/month or $3,500/year, billed whichever way is best for you. How is this better than a shared drive? MarcomGather is a visual library where you can see your assets in organized Collections instead of in layered file systems. MARCOMCENTRAL POWERS BIGGBY COFFEE FRANCHISEES ON-DEMAND The Results Speak for Themselves. Today, BIGGBY ® COFFEE uses MarcomCentral’s dynamic templates to create on-brand marketing assets (from flyers and emails, to coupons and social media posts) that feature editable fields where a store owner can add unique content specific to their location. This self-service function is a huge hit with franchisees. It’s also a win for Corporate Marketing BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY A poor customer experience, disjointed marketing strategy, and lack of corporate-wide communications and methodology can all lead to a brand devaluation that threatens your corporate identity. For example, a top concern for many brands is how social media has opened the door for potential brand infringement and devaluation. DIGITAL ASSET MANAGEMENT: MANAGE YOUR MARKETING BRAND product is a great fit for your business. Marcom Distributed Marketing is the one-stop shop for everyone in your organization (or out). It makes your life as a marketer easier with a highly branded, customizable portal that allows those you support to access already approved materials they DESIGNED BY EXPERT MARKETERS TO AID MARKETERS Get to know MarcomCentral. It all began as one brilliant idea back in 2000. The goal was to create a software to help modern marketers empower their teams to stop fielding massive amounts of one-off requests and start working on what really matters. We brought in the best of the best – engineers and product developers from top techcompanies
MARCOMCENTRAL TRAINING RESOURCES MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. The training center can accommodate classes of up to 12 students and is conveniently located in a suite adjacent to our home THE DOMINANT GLOBAL MARKETING TRENDS OF 2021 The Dominant Global Marketing Trends of 2021. The world around us changed rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge facelift this year as many brands look to acquire new customers as the buying cycle picks back upafter a year
SUPPORT CENTER
Support Center Contact Support Phone Support Toll-Free 800.220.1727 Online Support Service Desk FusionPro Support fusionprosupport@marcom.com Helpful Links Maintenance Notifications Sign up to receive notifications for maintenance releases and product updates. Sign up here Community Forums Connect with other users in our community forum. Click here FusionPro Support & Resources Get all WHAT ARE MARKETING COMMUNICATION TOOLS? A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY MarcomGather’s introductory pricing is $299/month or $3,500/year, billed whichever way is best for you. How is this better than a shared drive? MarcomGather is a visual library where you can see your assets in organized Collections instead of in layered file systems. MARCOMCENTRAL POWERS BIGGBY COFFEE FRANCHISEES ON-DEMAND The Results Speak for Themselves. Today, BIGGBY ® COFFEE uses MarcomCentral’s dynamic templates to create on-brand marketing assets (from flyers and emails, to coupons and social media posts) that feature editable fields where a store owner can add unique content specific to their location. This self-service function is a huge hit with franchisees. It’s also a win for Corporate Marketing BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY A poor customer experience, disjointed marketing strategy, and lack of corporate-wide communications and methodology can all lead to a brand devaluation that threatens your corporate identity. For example, a top concern for many brands is how social media has opened the door for potential brand infringement and devaluation. STAY UP TO DATE WITH THE LATEST DAM NEWS Not only does it provide time savings for our Marketing department, but our Independent Dealers love the freedom to create and produce professional looking materials with ease! Since partnering with MarcomCentral in 2013, we have seen tremendous growth on our portal. It’s turnkey, easy, personalized, and it’s flexible! BEST DAM PRICING TO ORGANIZE YOUR CREATIVE ASSETS MarcomGather’s introductory pricing. $3,500/yr. – Billed Upfront. *Commit Annually. Or. $299/mo – Billed Monthly. The Digital Asset Management platform that has only what you need and nothing that you don’t. Organize, find, and share your files instantly withMarcomGather.
WHAT ARE MARKETING COMMUNICATION TOOLS? By MarcomCentral. As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing communication tools are a set of diversified programs designated to communicate with your target audience effectively. WHAT IS A MARKETING PORTAL? With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations.. A marketing portal is an online, on-demand repository that helps corporate marketing departments empower large BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACH Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing globalization and marketing localization.Approaching global marketing with a local lens might sound counterintuitive, but it can actually greatly benefit brands in the long-run. DAM SOFTWARE: SUPPORTING YOUR BRAND ACROSS ALL CHANNELS Contact us. Please fill out this form to request additional information and find out how MarcomCentral’s progressive Digital Asset Management platform can help you build a better brand. For immediate assistance, please call us at 800.220.1727. By entering your personal data in the form above, you acknowledge and accept ourprivacy practices.
CHECKLIST TO FOLLOW WHEN IMPLEMENTING A NEW MARKETING Discovery is the first step. Plan user group meetings. Uncover and engage the people in the organization from the top down. Ask some probing questions about workflow and document the process at a high level. Don’t be afraid to expose the good, bad and ugly of marketing technology nightmares in the company. You cannot implement anintelligent
BUILD TRUST WITH BRAND CONSISTENCY: ALIGN YOUR MESSAGING Brand consistency is a driving factor in building trust with an organization’s target audience. By utilizing consistent brand messaging and visual elements that embody its corporate identity, brands can build a strong rapport with their audience, become instantly recognizable, and always strive to live up to customerexpectations. By
4 REASONS WHY A BRAND SHOULD START WITH CORPORATE IDENTITY The terms corporate identity, brand identity, and brand image are often interchanged, but are, in fact, distinct from one another. Corporate identity is about internal activities that shape perception.; Brand identity is how an organization wants to be perceived by its audience. WHAT DOES BRAND MANAGEMENT MEAN? What is Brand Management? In marketing, brand management is a series of techniques used to increase the perceived value of a product or service. Effective brand management builds loyal customers through positive brand association and has a positive effect on your bottom line. Additionally, strategic brand management can help companiesimprove
DIGITAL ASSET MANAGEMENT: MANAGE YOUR MARKETING BRAND product is a great fit for your business. Marcom Distributed Marketing is the one-stop shop for everyone in your organization (or out). It makes your life as a marketer easier with a highly branded, customizable portal that allows those you support to access already approved materials they DESIGNED BY EXPERT MARKETERS TO AID MARKETERS Get to know MarcomCentral. It all began as one brilliant idea back in 2000. The goal was to create a software to help modern marketers empower their teams to stop fielding massive amounts of one-off requests and start working on what really matters. We brought in the best of the best – engineers and product developers from top techcompanies
MARCOMCENTRAL TRAINING RESOURCES MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. The training center can accommodate classes of up to 12 students and is conveniently located in a suite adjacent to our home THE DOMINANT GLOBAL MARKETING TRENDS OF 2021 The Dominant Global Marketing Trends of 2021. The world around us changed rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge facelift this year as many brands look to acquire new customers as the buying cycle picks back upafter a year
SUPPORT CENTER
Support Center Contact Support Phone Support Toll-Free 800.220.1727 Online Support Service Desk FusionPro Support fusionprosupport@marcom.com Helpful Links Maintenance Notifications Sign up to receive notifications for maintenance releases and product updates. Sign up here Community Forums Connect with other users in our community forum. Click here FusionPro Support & Resources Get all WHAT ARE MARKETING COMMUNICATION TOOLS? A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY MarcomGather’s introductory pricing is $299/month or $3,500/year, billed whichever way is best for you. How is this better than a shared drive? MarcomGather is a visual library where you can see your assets in organized Collections instead of in layered file systems. MARCOMCENTRAL POWERS BIGGBY COFFEE FRANCHISEES ON-DEMAND The Results Speak for Themselves. Today, BIGGBY ® COFFEE uses MarcomCentral’s dynamic templates to create on-brand marketing assets (from flyers and emails, to coupons and social media posts) that feature editable fields where a store owner can add unique content specific to their location. This self-service function is a huge hit with franchisees. It’s also a win for Corporate Marketing BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY A poor customer experience, disjointed marketing strategy, and lack of corporate-wide communications and methodology can all lead to a brand devaluation that threatens your corporate identity. For example, a top concern for many brands is how social media has opened the door for potential brand infringement and devaluation. DIGITAL ASSET MANAGEMENT: MANAGE YOUR MARKETING BRAND product is a great fit for your business. Marcom Distributed Marketing is the one-stop shop for everyone in your organization (or out). It makes your life as a marketer easier with a highly branded, customizable portal that allows those you support to access already approved materials they DESIGNED BY EXPERT MARKETERS TO AID MARKETERS Get to know MarcomCentral. It all began as one brilliant idea back in 2000. The goal was to create a software to help modern marketers empower their teams to stop fielding massive amounts of one-off requests and start working on what really matters. We brought in the best of the best – engineers and product developers from top techcompanies
MARCOMCENTRAL TRAINING RESOURCES MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. The training center can accommodate classes of up to 12 students and is conveniently located in a suite adjacent to our home THE DOMINANT GLOBAL MARKETING TRENDS OF 2021 The Dominant Global Marketing Trends of 2021. The world around us changed rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge facelift this year as many brands look to acquire new customers as the buying cycle picks back upafter a year
SUPPORT CENTER
Support Center Contact Support Phone Support Toll-Free 800.220.1727 Online Support Service Desk FusionPro Support fusionprosupport@marcom.com Helpful Links Maintenance Notifications Sign up to receive notifications for maintenance releases and product updates. Sign up here Community Forums Connect with other users in our community forum. Click here FusionPro Support & Resources Get all WHAT ARE MARKETING COMMUNICATION TOOLS? A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY MarcomGather’s introductory pricing is $299/month or $3,500/year, billed whichever way is best for you. How is this better than a shared drive? MarcomGather is a visual library where you can see your assets in organized Collections instead of in layered file systems. MARCOMCENTRAL POWERS BIGGBY COFFEE FRANCHISEES ON-DEMAND The Results Speak for Themselves. Today, BIGGBY ® COFFEE uses MarcomCentral’s dynamic templates to create on-brand marketing assets (from flyers and emails, to coupons and social media posts) that feature editable fields where a store owner can add unique content specific to their location. This self-service function is a huge hit with franchisees. It’s also a win for Corporate Marketing BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY A poor customer experience, disjointed marketing strategy, and lack of corporate-wide communications and methodology can all lead to a brand devaluation that threatens your corporate identity. For example, a top concern for many brands is how social media has opened the door for potential brand infringement and devaluation. STAY UP TO DATE WITH THE LATEST DAM NEWS Not only does it provide time savings for our Marketing department, but our Independent Dealers love the freedom to create and produce professional looking materials with ease! Since partnering with MarcomCentral in 2013, we have seen tremendous growth on our portal. It’s turnkey, easy, personalized, and it’s flexible! BEST DAM PRICING TO ORGANIZE YOUR CREATIVE ASSETS MarcomGather’s introductory pricing. $3,500/yr. – Billed Upfront. *Commit Annually. Or. $299/mo – Billed Monthly. The Digital Asset Management platform that has only what you need and nothing that you don’t. Organize, find, and share your files instantly withMarcomGather.
WHAT ARE MARKETING COMMUNICATION TOOLS? By MarcomCentral. As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing communication tools are a set of diversified programs designated to communicate with your target audience effectively. WHAT IS A MARKETING PORTAL? With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations.. A marketing portal is an online, on-demand repository that helps corporate marketing departments empower large BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACH Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing globalization and marketing localization.Approaching global marketing with a local lens might sound counterintuitive, but it can actually greatly benefit brands in the long-run. DAM SOFTWARE: SUPPORTING YOUR BRAND ACROSS ALL CHANNELS Contact us. Please fill out this form to request additional information and find out how MarcomCentral’s progressive Digital Asset Management platform can help you build a better brand. For immediate assistance, please call us at 800.220.1727. By entering your personal data in the form above, you acknowledge and accept ourprivacy practices.
CHECKLIST TO FOLLOW WHEN IMPLEMENTING A NEW MARKETING Discovery is the first step. Plan user group meetings. Uncover and engage the people in the organization from the top down. Ask some probing questions about workflow and document the process at a high level. Don’t be afraid to expose the good, bad and ugly of marketing technology nightmares in the company. You cannot implement anintelligent
BUILD TRUST WITH BRAND CONSISTENCY: ALIGN YOUR MESSAGING Brand consistency is a driving factor in building trust with an organization’s target audience. By utilizing consistent brand messaging and visual elements that embody its corporate identity, brands can build a strong rapport with their audience, become instantly recognizable, and always strive to live up to customerexpectations. By
4 REASONS WHY A BRAND SHOULD START WITH CORPORATE IDENTITY The terms corporate identity, brand identity, and brand image are often interchanged, but are, in fact, distinct from one another. Corporate identity is about internal activities that shape perception.; Brand identity is how an organization wants to be perceived by its audience. WHAT DOES BRAND MANAGEMENT MEAN? What is Brand Management? In marketing, brand management is a series of techniques used to increase the perceived value of a product or service. Effective brand management builds loyal customers through positive brand association and has a positive effect on your bottom line. Additionally, strategic brand management can help companiesimprove
DIGITAL ASSET MANAGEMENT: MANAGE YOUR MARKETING BRAND The powerful distributed marketing platform empowers marketers to provide customizable, on-brand collateral to field teams worldwide. DESIGNED BY EXPERT MARKETERS TO AID MARKETERS About us. Get to know MarcomCentral. It all began as one brilliant idea back in 2000. The goal was to create a software to help modern marketers empower their teams to stop fielding massive amounts of one-off requests and start working on what really matters. MARCOMCENTRAL TRAINING RESOURCES Training. Due to Covid-19, see our updated virtual training schedule in the “Classes currently offered” section. MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. THE DOMINANT GLOBAL MARKETING TRENDS OF 2021 2). Leverage User-Generated Content. Brands don’t have to overextend themselves and produce all of their marketing collateral and content on their own. A great way to lighten the workload on marketing teams while highlighting customers is to leverage user-generated content(UGC).
SUPPORT CENTER
Support Center Contact Support Phone Support Toll-Free 800.220.1727 Online Support Service Desk FusionPro Support fusionprosupport@marcom.com Helpful Links Maintenance Notifications Sign up to receive notifications for maintenance releases and product updates. Sign up here Community Forums Connect with other users in our community forum. Click here FusionPro Support & Resources Get all WHAT ARE MARKETING COMMUNICATION TOOLS? A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY Move beyond the shared drive. Shared drives can quickly start to look like a junk drawer of misplaced files and inaccurate file names. With MarcomGather you’ll have a visual library of collections that are easily found and previewed. MARCOMCENTRAL POWERS BIGGBY COFFEE FRANCHISEES ON-DEMAND The Results Speak for Themselves. Today, BIGGBY ® COFFEE uses MarcomCentral’s dynamic templates to create on-brand marketing assets (from flyers and emails, to coupons and social media posts) that feature editable fields where a store owner can add unique content specific to their location. This self-service function is a huge hit with franchisees. It’s also a win for Corporate Marketing BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY Successful brands are built by consistently meeting the expectations customers have of the brand. The only way to meet those expectations? By adhering to company-wide operating standards. DIGITAL ASSET MANAGEMENT: MANAGE YOUR MARKETING BRAND The powerful distributed marketing platform empowers marketers to provide customizable, on-brand collateral to field teams worldwide. DESIGNED BY EXPERT MARKETERS TO AID MARKETERS About us. Get to know MarcomCentral. It all began as one brilliant idea back in 2000. The goal was to create a software to help modern marketers empower their teams to stop fielding massive amounts of one-off requests and start working on what really matters. MARCOMCENTRAL TRAINING RESOURCES Training. Due to Covid-19, see our updated virtual training schedule in the “Classes currently offered” section. MarcomCentral has a dedicated onsite training facility, with Windows-based workstations running all relevant software for each course. THE DOMINANT GLOBAL MARKETING TRENDS OF 2021 2). Leverage User-Generated Content. Brands don’t have to overextend themselves and produce all of their marketing collateral and content on their own. A great way to lighten the workload on marketing teams while highlighting customers is to leverage user-generated content(UGC).
SUPPORT CENTER
Support Center Contact Support Phone Support Toll-Free 800.220.1727 Online Support Service Desk FusionPro Support fusionprosupport@marcom.com Helpful Links Maintenance Notifications Sign up to receive notifications for maintenance releases and product updates. Sign up here Community Forums Connect with other users in our community forum. Click here FusionPro Support & Resources Get all WHAT ARE MARKETING COMMUNICATION TOOLS? A DAM TOOL TO ENABLE YOUR TEAM WITH A DIGITAL LIBRARY Move beyond the shared drive. Shared drives can quickly start to look like a junk drawer of misplaced files and inaccurate file names. With MarcomGather you’ll have a visual library of collections that are easily found and previewed. MARCOMCENTRAL POWERS BIGGBY COFFEE FRANCHISEES ON-DEMAND The Results Speak for Themselves. Today, BIGGBY ® COFFEE uses MarcomCentral’s dynamic templates to create on-brand marketing assets (from flyers and emails, to coupons and social media posts) that feature editable fields where a store owner can add unique content specific to their location. This self-service function is a huge hit with franchisees. It’s also a win for Corporate Marketing BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACHSEE MORE ONMARCOM.COM
THE DANGERS OF BEING CARELESS WITH CORPORATE IDENTITY Successful brands are built by consistently meeting the expectations customers have of the brand. The only way to meet those expectations? By adhering to company-wide operating standards. STAY UP TO DATE WITH THE LATEST DAM NEWS Resources to fuel growth . Explore our resource center, covering everything from industry blogs, to feature overview webinars and ourlatest news.
WHAT ARE MARKETING COMMUNICATION TOOLS? As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. BEST DAM PRICING TO ORGANIZE YOUR CREATIVE ASSETS Marcom Portal Distributed Marketing. MarcomCentral’s distributed marketing portal puts the power in the hands of your sales and field teams. They gain access to customizable collateral tailored to their individual use case all while maintaining brand compliance. WHAT IS A MARKETING PORTAL? With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations.. A marketing portal is an online, on-demand repository that helps corporate marketing departments empower large BALANCING GLOBALIZATION & LOCALIZATION MARKETING APPROACH Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing globalization and marketing localization.Approaching global marketing with a local lens might sound counterintuitive, but it can actually greatly benefit brands in the long-run. LEARN HOW BRANDS ARE UTILIZING MARCOM'S DAM PLATFORM From Fortune 500 companies to local businesses and non-profits, we aim to assist teams everywhere in putting their best brand forward withour products.
DAM SOFTWARE: SUPPORTING YOUR BRAND ACROSS ALL CHANNELS Our offices. San Diego, CA. 201 Lomas Santa Fe Drive, Suite 300 Solana Beach, CA 92075 inquiries@marcom.com. Get Directions Chicago, IL. 200 West Monroe Street Ste. 1420 WHAT DOES BRAND MANAGEMENT MEAN? Brand Management and Your Target Market. Developing a strategic brand management system to manage your brand equity requires a clear and comprehensive understanding of three things: the brand itself, its target market, and your company’s overall vision and goals.. A good relationship with your target market is a must for brand management. If you have bad branding, it will be reflected in BUILD TRUST WITH BRAND CONSISTENCY: ALIGN YOUR MESSAGING According to Harvard professor Gerald Zaltman, 95% of purchasing decisions are subconscious, showing that purchasing is more of an emotional decision than a practical one.Because humans are driven by feelings, good marketers tend to utilize emotion-based marketing campaigns, oftentimes selling a feeling as opposed to an actualproduct.
4 REASONS WHY A BRAND SHOULD START WITH CORPORATE IDENTITY The terms corporate identity, brand identity, and brand image are often interchanged, but are, in fact, distinct from one another. Corporate identity is about internal activities that shape perception.; Brand identity is how an organization wants to be perceived by its audience.* Products
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DIGITAL ASSET MANAGEMENT The Digital Asset Management platform that has only what you need and nothing you don’t. Organize, find, and share your files instantly.Free 30 Day Trial
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With unlimited users included in our flat fee, you won’t be nickel and dimed for adding additional users. CUSTOMIZED META-DATA TAGGING You’ll have the option to add tags or search keywords to each asset manually or use Artificial Intelligence to do it for you.SHARE FILES EASILY
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DISTRIBUTED MARKETING The Distributed Marketing platform that empowers and enables your teams to customize and distribute marketing content easily. Book a Demo Read More SIGNATURE FEATURES FOR MARCOM PORTALSee More Features
CUSTOMIZE COLLATERAL Using dynamic templates, quickly edit fields of text to create a custom asset without sending a request to marketing.TRACK USAGE
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Enforce brand guidelines by effectively managing outdated images, trademarks, logos or disclaimers by making a single update to allrelevant assets.
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Since partnering with MarcomCentral in 2013, we have seen tremendous growth on our portal. It’s turnkey, easy, personalized, and it’sflexible!
MarcomCentral is a favorite tool around our organization. Not only does it provide time savings for our Marketing department, but our Independent Dealers love the freedom to create and produce professional looking materials with ease! Since partnering with MarcomCentral in 2013, we have seen tremendous growth on our portal. It’s turnkey, easy, personalized, and it’sflexible!
MarcomCentral is a favorite tool around our organization. Not only does it provide time savings for our Marketing department, but our Independent Dealers love the freedom to create and produce professional looking materials with ease! Since partnering with MarcomCentral in 2013, we have seen tremendous growth on our portal. It’s turnkey, easy, personalized, and it’sflexible!
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IT’S MONDAY MORNING, WHAT ARE YOU DREADING THE MOST?*
Going through all the one-off requests in my email inbox. If I hear from Steve asking for the location of the campaign photo from three years ago one more time…*
Spending too much time sifting through the junk drawer that is my company’s share drive. Files from 2012, logos from over a decade ago, a random folder filled with pictures of dogs…it’s all toomuch.
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Nothing, I love Mondays. Everything is unicorns and butterflies. COMPANY SIZE, HOW BIG WE TALKING?*
Somewhere in the 100-500 employee range, just a few offices.*
Over 500 employees, lots of locations, multiple offices.*
A few people here, a few people there. I don’t really know. BUDGET AND MONEY IS AWKWARD TO TALK ABOUT, LET’S TALK TIMING ANDAPPROVAL INSTEAD
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For any software we purchase we want it up and running, like yesterday. No need for frills.*
We want a highly customized solution and we’re willing to work through an onboarding cycle to get it just right.*
Budget, what’s a budget? HOW CAN WE MAKE YOUR WORK LIFE EASIER?*
I need an easy-to-use library to store my assets, but want it to be a more visually appealing and easier to search than what Dropbox orSharePoint offer.
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I want a portal branded how I want, where all my marketing assets live happily and can be customized, approved, and shared easily by all the remote teams I support.*
My work life is simple, easy peasy. WHAT DOES YOUR DREAM MONDAY LOOK LIKE AT YOUR JOB?*
The office is my oyster, a place for me to think big and strategize…all the things I envisioned when I first became a marketer. I can focus on getting creative rather than spending hours looking for assets for other team members. Everything is right there, you want it, you got it.*
Coffee in hand, I step into the office confidently knowing that flyer from three years ago with our old logo on it won’t be going out anymore. I’m not the middleman of regulation anymore because I have a portal to help organize, customize, and distribute all my marketingcollateral.
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I’ve already told you that I love Mondays, Mondays are my favorite. Ugh, Fridays though… and don’t get me started on weekends.Back Next Submit
YOUR RESULTS ARE IN!MARCOMGATHER
IS THE PERFECT SOLUTION FOR YOU AND YOUR TEAM. With it’s user-friendly library for all your marketing files, MarcomGather helps cut down on those internal one-off requests by organizing everything and making it easy to share on the fly.Free 30 Day Trial
YOUR RESULTS ARE IN! MARCOM DISTRIBUTED MARKETING PRODUCT IS A GREAT FIT FOR YOUR BUSINESS Marcom Distributed Marketing is the one-stop shop for everyone in your organization (or out). It makes your life as a marketer easier with a highly branded, customizable portal that allows those you support to access already approved materials they need, when they need them.Schedule a Demo
YOUR RESULTS ARE IN! WE GET IT, YOU ALEADY LOVE MONDAYS If you ever start feeling less like a marketer and more like an order taker, hope you’ll keep us in mind!Details
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