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QUIET STORM DEVISES HARD-HITTING CAMPAIGN FOR WOMEN’S Women's Equality Party – There's Still More To Do from Quiet Storm on Vimeo.. Addressing issues such as domestic abuse, equal pay, rape, black maternal mortality, and the value of care work, the campaign breaks on Sunday 9 May and will run for four weeks.. Quiet Storm’s brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting TREBOR BRINGS BACK ICONIC “MINTY BIT STRONGER” JINGLE TO Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100 th anniversary. The push was developed in partnership with creative agency ELVIS.. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way WUNDERMAN THOMPSON LAUNCHES ANNUAL FUTURE 100 REPORT Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit.. These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer APPOINTMENT OF RENEE SEMIZ AS MANAGING DIRECTOR, UK Renee Semiz will assume the position of Managing Director, UK Marketing, Phillips 66 Limited in January 2021. Renee relocates to the UK from Phillips 66’s Houston office in the USA and takes over from Mary Wolf who, following a smooth transition period, will relocate to the Houston office and assume the role of General Manager, GlobalSpecialties.
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. MARKETING COMMUNICATION NEWS TDC PR appoints former group account director of ScienceMagic.Inc Rachel Bowen as director. TDC PR, the global communications consultancy serving the creative, design. NATIONWIDE LAUNCHES NEW ADVERTISING CAMPAIGN THAT PUTS Nationwide Building Society is this week launching a new widespread advertising campaign to encourage people to think about their plans for the future and saving for them.. The campaign, which will cover a variety of advertising channels, aims to build on the savings momentum that has developed as people across the country use the Covid-19 pandemic to try and build up a savings nest egg. JUST EAT LAUNCHES “WE GOT IT” CAMPAIGN Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg. AHEAD OF WAR GRAVES WEEK, COMMONWEALTH WAR GRAVES The Commonwealth War Graves Commission (CWGC) is launching a new campaign inviting people to find out about the individuals in their local area who died in the two World Wars.The push, which was developed in partnership with M&C Saatchi, is launching ahead of War Graves Week (21st – 28 th May). To mark War Graves Week, a national week of awareness to highlight the CWGC’s work both in EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
QUIET STORM DEVISES HARD-HITTING CAMPAIGN FOR WOMEN’S Women's Equality Party – There's Still More To Do from Quiet Storm on Vimeo.. Addressing issues such as domestic abuse, equal pay, rape, black maternal mortality, and the value of care work, the campaign breaks on Sunday 9 May and will run for four weeks.. Quiet Storm’s brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting TREBOR BRINGS BACK ICONIC “MINTY BIT STRONGER” JINGLE TO Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100 th anniversary. The push was developed in partnership with creative agency ELVIS.. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way WUNDERMAN THOMPSON LAUNCHES ANNUAL FUTURE 100 REPORT Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit.. These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer APPOINTMENT OF RENEE SEMIZ AS MANAGING DIRECTOR, UK Renee Semiz will assume the position of Managing Director, UK Marketing, Phillips 66 Limited in January 2021. Renee relocates to the UK from Phillips 66’s Houston office in the USA and takes over from Mary Wolf who, following a smooth transition period, will relocate to the Houston office and assume the role of General Manager, GlobalSpecialties.
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. 62ABOVE LAUNCHES NEW WORK FOR HARRAH’S CHEROKEE CASINO HCCR 50 COMBO from 62Above on Vimeo.. 62ABOVE began working with the sister properties in November 2020, and this is the first work to debut. The agency is handling creative, production, media, public relations and social media strategy for Harrah’s Cherokee Casinos. WOMEN IN ADS 2020: LESS NEGATIVE STEREOTYPING A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressurefrom ads
RAPIDLY GROWING SPECIAL GROUP U.S. APPOINTS FIVE NEW Special Group U.S. is expanding its leadership team across DEI, creative, operations and production.The global independent creative company, widely known for its award-winning work on behalf of Uber Eats, has named three, dynamic female executives in pivotal roles to help shape the agency in GUT OPENS ITS NEWEST OFFICE IN MEXICO CITY, 5TH IN Today, independent creative agency GUT announces the opening of its newest office in Mexico City, Mexico. This is its first office in Central America and fifth in the independent network, which has offices in Buenos Aires, Miami, Sao Paulo and Toronto. TIKTOK AND COPA90 PARTNER TO BRING FAN-FIRST FOOTBALL TikTok has partnered with COPA90 as the lead content partner to bring fan-first football content to its communities, as it looks to cement its position as the home of fandom for football culture.. Football media company COPA90 is working with TikTok and a diverse selection of key talent and influencers from across Europe to produce a bold programme of innovative formats and original shows. INTERNATIONAL INFLUENCER MARKETING AGENCY YKONE ACQUIRES YKONE (Unify), leading international influencer marketing agency, announces the acquisition of 51% of the Milan-based agency MB New Media Agency, creating a strategic hub for international brands in the world’s second fashion capital.. Founded in 2008, YKONE first launched with their headquarters in Paris and is now implanted in 12 of the world’s most buzzing cities, from Hong HEINEKEN ENCOURAGES RESPONSIBLE CONSUMPTION WHEN WORKING Bram Westenbrink, Heineken® Global Senior Director said:. Heineken® always aims to tell real stories that resonate with people worldwide. With “Smart Working?” the campaign promotes responsible consumption depicting real life happenings through the lenses of video calls – situations that people have either encountered, or been partof.
BEST NEST WELLNESS CHOOSES NETRUSH AS ITS ONLINE RETAIL Best Nest Wellness, a popular wellness brand that creates brain-boosting vitamins for the whole nest, including preconception, pregnancy, postnatal, childhood, and parenthood, has announced its partnership with Netrush, an online retailer that helps impact-minded brands grow on Amazon and other e-commerce platforms.. Best Nest co-founders, Dr. Madhavi Gupta and Jeremy Dyen chose Netrush to PUBLICIS TORONTO NAMES JOANNA MONTEIRO CHIEF CREATIVE Publicis Canada today announced the appointment of Joanna Monteiro to the role of Chief Creative Officer, Publicis Toronto.Monteiro will lead the agency’s creative talent to deliver dynamic and disruptive creativity at every touchpoint, driving impact for clients. INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. MARKETING COMMUNICATION NEWS TDC PR appoints former group account director of ScienceMagic.Inc Rachel Bowen as director. TDC PR, the global communications consultancy serving the creative, design. JUST EAT LAUNCHES “WE GOT IT” CAMPAIGN Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg. EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
AHEAD OF WAR GRAVES WEEK, COMMONWEALTH WAR GRAVES The Commonwealth War Graves Commission (CWGC) is launching a new campaign inviting people to find out about the individuals in their local area who died in the two World Wars.The push, which was developed in partnership with M&C Saatchi, is launching ahead of War Graves Week (21st – 28 th May). To mark War Graves Week, a national week of awareness to highlight the CWGC’s work both in QUIET STORM DEVISES HARD-HITTING CAMPAIGN FOR WOMEN’S Women's Equality Party – There's Still More To Do from Quiet Storm on Vimeo.. Addressing issues such as domestic abuse, equal pay, rape, black maternal mortality, and the value of care work, the campaign breaks on Sunday 9 May and will run for four weeks.. Quiet Storm’s brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting TREBOR BRINGS BACK ICONIC “MINTY BIT STRONGER” JINGLE TO Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100 th anniversary. The push was developed in partnership with creative agency ELVIS.. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way ELMWOOD’S FORMER LEEDS STUDIO BECOMES ‘BORN UGLY The Leeds-based founding studio of Elmwood – the world’s most effective brand design agency – has today re-launched as ‘ Born Ugly ’ . The rebrand of the independent international brand design agency follows its demerger from the Elmwood Group announced last week. Born Ugly is a creative partnership of strategists, designersand
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. SUZUKI AND TAKE THAT GIVES SUPERFANS A SURPRISE THEY WILL Dubbed ‘Suzuki Surprises’, the series of three 30-second adverts launch on 5 th January 2019 and follow Gary, Mark and Howard as they deliver some incredible surprises to their biggest fans as part of their 30-year anniversary.. From giving a florist a lift to her dance class to dropping an NHS worker off to a kickabout with his football team, the campaign sees the UK’s favourite boyband MARKETING COMMUNICATION NEWS TDC PR appoints former group account director of ScienceMagic.Inc Rachel Bowen as director. TDC PR, the global communications consultancy serving the creative, design. JUST EAT LAUNCHES “WE GOT IT” CAMPAIGN Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs. The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg. EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
AHEAD OF WAR GRAVES WEEK, COMMONWEALTH WAR GRAVES The Commonwealth War Graves Commission (CWGC) is launching a new campaign inviting people to find out about the individuals in their local area who died in the two World Wars.The push, which was developed in partnership with M&C Saatchi, is launching ahead of War Graves Week (21st – 28 th May). To mark War Graves Week, a national week of awareness to highlight the CWGC’s work both in QUIET STORM DEVISES HARD-HITTING CAMPAIGN FOR WOMEN’S Women's Equality Party – There's Still More To Do from Quiet Storm on Vimeo.. Addressing issues such as domestic abuse, equal pay, rape, black maternal mortality, and the value of care work, the campaign breaks on Sunday 9 May and will run for four weeks.. Quiet Storm’s brief was to drive recruitment to the Women’s Equality Party and the work builds on the idea: ‘We’re just getting TREBOR BRINGS BACK ICONIC “MINTY BIT STRONGER” JINGLE TO Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100 th anniversary. The push was developed in partnership with creative agency ELVIS.. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way ELMWOOD’S FORMER LEEDS STUDIO BECOMES ‘BORN UGLY The Leeds-based founding studio of Elmwood – the world’s most effective brand design agency – has today re-launched as ‘ Born Ugly ’ . The rebrand of the independent international brand design agency follows its demerger from the Elmwood Group announced last week. Born Ugly is a creative partnership of strategists, designersand
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. SUZUKI AND TAKE THAT GIVES SUPERFANS A SURPRISE THEY WILL Dubbed ‘Suzuki Surprises’, the series of three 30-second adverts launch on 5 th January 2019 and follow Gary, Mark and Howard as they deliver some incredible surprises to their biggest fans as part of their 30-year anniversary.. From giving a florist a lift to her dance class to dropping an NHS worker off to a kickabout with his football team, the campaign sees the UK’s favourite boyband 62ABOVE LAUNCHES NEW WORK FOR HARRAH’S CHEROKEE CASINO HCCR 50 COMBO from 62Above on Vimeo.. 62ABOVE began working with the sister properties in November 2020, and this is the first work to debut. The agency is handling creative, production, media, public relations and social media strategy for Harrah’s Cherokee Casinos. GUINNESS UNVEILS ODE TO THE PUBS AHEAD OF REOPENING BY The inspiration for the campaign, #LooksLikeGuinness, is that all too common experience of us seeing something we miss everywhere we look. The advertisement that breaks on the 13 th May, takes the form of a 40” film and opens with a series of black and white objects – socks on a washing line, a white cat napping on a black compost bin – before revealing the ultimate black and white GUT OPENS ITS NEWEST OFFICE IN MEXICO CITY, 5TH IN Today, independent creative agency GUT announces the opening of its newest office in Mexico City, Mexico. This is its first office in Central America and fifth in the independent network, which has offices in Buenos Aires, Miami, Sao Paulo and Toronto. DETTOL LAUNCHES UK ‘KEEP PROTECTING’ CAMPAIGN The poignant campaign sets out to instil five critical habits that will enable us to help protecting ourselves and our communities: 1. Washing hands when getting home, or to work. 2. Keeping hands sanitised when out and about. 3. Washing hands before eating andcooking. 4.
PUBLICIS TORONTO NAMES JOANNA MONTEIRO CHIEF CREATIVE Publicis Canada today announced the appointment of Joanna Monteiro to the role of Chief Creative Officer, Publicis Toronto.Monteiro will lead the agency’s creative talent to deliver dynamic and disruptive creativity at every touchpoint, driving impact for clients. M&C SAATCHI BOOSTS CREATIVE LEADERSHIP WITH PROMOTION OF M&C SAATCHI Boosts Creative Leadership With Promotion Of Tom Kennedy By newsroom on June 9, 2021 No Comment - Kennedy takes on new Creative Director role following period of growth for the agency - Has led award-winning M&C Saatchi Group campaigns including Invesco “Times Change” and Christie’s “Own the Controversy”#NOTCOMINGHOME
#NotComingHome: Newtown Action Alliance teams up with Serviceplan Hamburg to raise awareness about gun violence in the U.S.A. By newsroom on June 8, 2021 Advertising, Latest, Marketing . On “National Gun Violence Awareness Day” in the USA, Serviceplan Hamburg is raising awareness about gun violence in a highly emotional film for the US anti-gun organization Newtown Action Alliance. NOVATIQ ANNOUNCES SUPERSHIP HOLDINGS PARTNERSHIP TO SCALE Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings.Supership is Japan’s leader in data-driven digital advertising. The deal will see the UK start-up and the Japanese digital media powerhouse create a multimillion-pound, multicounty, multiyear deal to PELOTON PRODUCES TWO NEW VERSIONS OF NINA SIMONE’S CLASSIC Peloton, the global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home, has released its latest Christmas Campaign for the UK and Germany featuring two new versions of Nina Simone’s classictrack Feeling Good.
TOM KENNEDY
M&C SAATCHI Boosts Creative Leadership With Promotion Of Tom Kennedy. By newsroom on June 9, 2021 Agency, Latest, People - Kennedy takes on new Creative Director role following period of growth for the agency - Has led award-winning M&C Saatchi Group campaigns including Invesco “Times Change” and Christie’s “Own the Controversy” MARKETING COMMUNICATION NEWS Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy. Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership. By newsroom on May 26, 2021Comments Off on Brand Metrics partners with AHEAD OF WAR GRAVES WEEK, COMMONWEALTH WAR GRAVES The Commonwealth War Graves Commission (CWGC) is launching a new campaign inviting people to find out about the individuals in their local area who died in the two World Wars.The push, which was developed in partnership with M&C Saatchi, is launching ahead of War Graves Week (21st – 28 th May). To mark War Graves Week, a national week of awareness to highlight the CWGC’s work both in EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
NATIONWIDE STARTS FROM THE VERY BEGINNING IN A NEW FILM BY Nationwide starts from the very beginning in a new film by VCCP. Nationwide launched the next film as part of their Voices campaign with this latest TV spot, “The Birth of the Building Society”. Telling the true story of how building societies came to be, it’s a compelling account of the very beginnings of the social movement thatstarted
TREBOR BRINGS BACK ICONIC “MINTY BIT STRONGER” JINGLE TO Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100 th anniversary. The push was developed in partnership with creative agency ELVIS.. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way ELMWOOD’S FORMER LEEDS STUDIO BECOMES ‘BORN UGLY The Leeds-based founding studio of Elmwood – the world’s most effective brand design agency – has today re-launched as ‘ Born Ugly ’ . The rebrand of the independent international brand design agency follows its demerger from the Elmwood Group announced last week. Born Ugly is a creative partnership of strategists, designersand
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. NOT ALL LAZY, SELF-OBSESSED SNOWFLAKES: GENERATION Z IS Research released on July 30 has shown that seven out of ten young people (69%) think they’re being stereotyped in society – and that the most common labels are that they’re self-obsessed (35%), video gamers (33%) and lazy (32%). SOCIAL CHAIN LAUNCHES #NOFILTERNOFUTURE WITH BRITA, AN Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles.. The campaign includes content creation by Instagram influencers, with their posts featuring CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. MARKETING COMMUNICATION NEWS Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy. Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership. By newsroom on May 26, 2021Comments Off on Brand Metrics partners with AHEAD OF WAR GRAVES WEEK, COMMONWEALTH WAR GRAVES The Commonwealth War Graves Commission (CWGC) is launching a new campaign inviting people to find out about the individuals in their local area who died in the two World Wars.The push, which was developed in partnership with M&C Saatchi, is launching ahead of War Graves Week (21st – 28 th May). To mark War Graves Week, a national week of awareness to highlight the CWGC’s work both in EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
NATIONWIDE STARTS FROM THE VERY BEGINNING IN A NEW FILM BY Nationwide starts from the very beginning in a new film by VCCP. Nationwide launched the next film as part of their Voices campaign with this latest TV spot, “The Birth of the Building Society”. Telling the true story of how building societies came to be, it’s a compelling account of the very beginnings of the social movement thatstarted
TREBOR BRINGS BACK ICONIC “MINTY BIT STRONGER” JINGLE TO Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100 th anniversary. The push was developed in partnership with creative agency ELVIS.. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way ELMWOOD’S FORMER LEEDS STUDIO BECOMES ‘BORN UGLY The Leeds-based founding studio of Elmwood – the world’s most effective brand design agency – has today re-launched as ‘ Born Ugly ’ . The rebrand of the independent international brand design agency follows its demerger from the Elmwood Group announced last week. Born Ugly is a creative partnership of strategists, designersand
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. NOT ALL LAZY, SELF-OBSESSED SNOWFLAKES: GENERATION Z IS Research released on July 30 has shown that seven out of ten young people (69%) think they’re being stereotyped in society – and that the most common labels are that they’re self-obsessed (35%), video gamers (33%) and lazy (32%). SOCIAL CHAIN LAUNCHES #NOFILTERNOFUTURE WITH BRITA, AN Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles.. The campaign includes content creation by Instagram influencers, with their posts featuring CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. MARKETING COMMUNICATION NEWS Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy. Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership. By newsroom on May 26, 2021Comments Off on Brand Metrics partners with GUINNESS UNVEILS ODE TO THE PUBS AHEAD OF REOPENING BY The inspiration for the campaign, #LooksLikeGuinness, is that all too common experience of us seeing something we miss everywhere we look. The advertisement that breaks on the 13 th May, takes the form of a 40” film and opens with a series of black and white objects – socks on a washing line, a white cat napping on a black compost bin – before revealing the ultimate black and white A-TYPE – MARKETING COMMUNICATION NEWS Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry. By newsroom on June 8, 2021 Agency, Innovation, Latest, Mobile . A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users.#NOTCOMINGHOME
#NotComingHome: Newtown Action Alliance teams up with Serviceplan Hamburg to raise awareness about gun violence in the U.S.A. By newsroom on June 8, 2021 Advertising, Latest, Marketing . On “National Gun Violence Awareness Day” in the USA, Serviceplan Hamburg is raising awareness about gun violence in a highly emotional film for the US anti-gun organization Newtown Action Alliance. DETTOL LAUNCHES UK ‘KEEP PROTECTING’ CAMPAIGN The poignant campaign sets out to instil five critical habits that will enable us to help protecting ourselves and our communities: 1. Washing hands when getting home, or to work. 2. Keeping hands sanitised when out and about. 3. Washing hands before eating andcooking. 4.
NOVATIQ ANNOUNCES SUPERSHIP HOLDINGS PARTNERSHIP TO SCALE Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings.Supership is Japan’s leader in data-driven digital advertising. The deal will see the UK start-up and the Japanese digital media powerhouse create a multimillion-pound, multicounty, multiyear deal toSERVICEPLAN HAMBURG
#NotComingHome: Newtown Action Alliance teams up with Serviceplan Hamburg to raise awareness about gun violence in the U.S.A. By newsroom on June 8, 2021 Advertising, Latest, Marketing . On “National Gun Violence Awareness Day” in the USA, Serviceplan Hamburg is raising awareness about gun violence in a highly emotional film for the US anti-gun organization Newtown Action Alliance. NEWTON ACTION ALLIANCE #NotComingHome: Newtown Action Alliance teams up with Serviceplan Hamburg to raise awareness about gun violence in the U.S.A. By newsroom on June 8, 2021 Advertising, Latest, Marketing . On “National Gun Violence Awareness Day” in the USA, Serviceplan Hamburg is raising awareness about gun violence in a highly emotional film for the US anti-gun organization Newtown Action Alliance. PEARLFISHER DESIGNS SYMBOLIC WHALE TAIL BOTTLE AND BRAND Pearlfisher has created a playful and purposeful new packaging design system that aims to highlight the importance of protecting our oceans for the wellbeing brand, Love Ocean.. Founded by mum-of-two, Gabi Jennings, Love Ocean is a sustainable, natural and ocean-inspired range of bath-time products designed to be loved, refilled and reused and become a cherished part of every family’s bath SPORTS DIRECT LAUNCHES EUROS ADVERT, ‘JUST A GAME In partnership with COPA90, Sports Direct’s new advert, ‘Just A Game?!’, is a striking celebration of the unifying power of football starring Eric Cantona and a host of current stars including Jack Grealish, Trent Alexander-Arnold, Jordan Henderson, Bruno Fernandesand Melanie Leupolz
MARKETING COMMUNICATION NEWS Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy. Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership. By newsroom on May 26, 2021Comments Off on Brand Metrics partners with EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
FORD AND IMAGINATION LAUNCH LATEST “GO FURTHER” EVENT TO Global experience agency Imagination and Ford Motor Company unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests and consumers. Attendees at this year’s event will hear directly fromSUSTAINABLE
Pilot Lite has appointed integrated marketing and communications agency The 10 Group to launch w’air– a sustainable clothing care disruptor – across social, PR and content following a competitive pitch. w’air, the simple, hand-held device that uses pioneering hydrodynamic technology to clean clothes in an easier, more effective,eco
NATIONWIDE STARTS FROM THE VERY BEGINNING IN A NEW FILM BY Nationwide starts from the very beginning in a new film by VCCP. Nationwide launched the next film as part of their Voices campaign with this latest TV spot, “The Birth of the Building Society”. Telling the true story of how building societies came to be, it’s a compelling account of the very beginnings of the social movement thatstarted
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. SCOTTISH AIRLINE LOGANAIR UNVEILS NEW TARTAN LOOK Scottish airline Loganair unveils new tartan look. Loganair has revealed its brand-new look – with tartan tails for its aircraft and original tartan uniforms for its cabin crew and ground staff. The airline has adopted the bold image as it starts flying under its own name once again on 1 September after 23 years of operating underfranchise
GUIDE DOGS’ NEW DRTV AD REVEALS INSPIRATIONAL AMBITIONS OF The charity Guide Dogs is launching its latest DRTV advert to raise funds for its ‘Sponsor a Puppy’ campaign. Created by Proximity London, the activity aims to recruit new donors and increase the average gift by demonstrating the dramatic impact that a guide dog can have on someone’s life.. Every single day 250 people in the UK start to lose their sight and this can happen at any age. CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. THREE-QUARTERS OF WOMEN SAY THEY ARE STEREOTYPED IN A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical. MARKETING COMMUNICATION NEWS Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy. Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership. By newsroom on May 26, 2021Comments Off on Brand Metrics partners with EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
FORD AND IMAGINATION LAUNCH LATEST “GO FURTHER” EVENT TO Global experience agency Imagination and Ford Motor Company unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests and consumers. Attendees at this year’s event will hear directly fromSUSTAINABLE
Pilot Lite has appointed integrated marketing and communications agency The 10 Group to launch w’air– a sustainable clothing care disruptor – across social, PR and content following a competitive pitch. w’air, the simple, hand-held device that uses pioneering hydrodynamic technology to clean clothes in an easier, more effective,eco
NATIONWIDE STARTS FROM THE VERY BEGINNING IN A NEW FILM BY Nationwide starts from the very beginning in a new film by VCCP. Nationwide launched the next film as part of their Voices campaign with this latest TV spot, “The Birth of the Building Society”. Telling the true story of how building societies came to be, it’s a compelling account of the very beginnings of the social movement thatstarted
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. SCOTTISH AIRLINE LOGANAIR UNVEILS NEW TARTAN LOOK Scottish airline Loganair unveils new tartan look. Loganair has revealed its brand-new look – with tartan tails for its aircraft and original tartan uniforms for its cabin crew and ground staff. The airline has adopted the bold image as it starts flying under its own name once again on 1 September after 23 years of operating underfranchise
GUIDE DOGS’ NEW DRTV AD REVEALS INSPIRATIONAL AMBITIONS OF The charity Guide Dogs is launching its latest DRTV advert to raise funds for its ‘Sponsor a Puppy’ campaign. Created by Proximity London, the activity aims to recruit new donors and increase the average gift by demonstrating the dramatic impact that a guide dog can have on someone’s life.. Every single day 250 people in the UK start to lose their sight and this can happen at any age. CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. THREE-QUARTERS OF WOMEN SAY THEY ARE STEREOTYPED IN A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical.SUSTAINABLE
Pilot Lite has appointed integrated marketing and communications agency The 10 Group to launch w’air– a sustainable clothing care disruptor – across social, PR and content following a competitive pitch. w’air, the simple, hand-held device that uses pioneering hydrodynamic technology to clean clothes in an easier, more effective,eco
WOMEN IN ADS 2020: LESS NEGATIVE STEREOTYPING A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressurefrom ads
ALPEN – MARKETING COMMUNICATION NEWS ALPEN Celebrates 50th Birthday With Brand Relaunch. By newsroom on June 4, 2021 Latest . £2million investment includes new TV creative. Alpen, the UK’s number one muesli , is celebrating its 50 birthday this June with a major brand relaunch.WWW.MARCOMMNEWS.COM
www.marcommnews.com
ALAN FAYOLLE
Forever Beta, Beta Alliance and Kaspersky scoop Best Brand Documentary award in Campaign/PR Week Brand Film Festival. By newsroom on June 2, 2021 Agency, Latest, Marketing, Media . The agency beat AMV BBDO & Mars Pet food, BBC StoryWorks, Google, Helly Hansen & Grey London and TMW and Westminster City council to the top spot COVATIC LAUNCHES A-TYPE, A SOLUTION TO THE ID AND PRIVACY Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry By newsroom on June 8, 2021 No Comment. A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising withouttracking users.
NOVATIQ – MARKETING COMMUNICATION NEWS Recent Posts. ALPEN Celebrates 50th Birthday With Brand Relaunch; One Day secures I Saw It First and leads paid media during Love Islandsponsorship.
WONGDOODY, THE AWARD-WINNING HUMAN EXPERIENCE COMPANY WONGDOODY, the Human Experience company which is powered by Infosys, the global leader in next generation digital services and consulting, is expanding its network into the European market.. With studios in London, Berlin and Amsterdam joining those in Seattle, LA, New York, Bangalore, and Melbourne, WONGDOODY Europe will bring the award-winning experience, strategy and design NOVATIQ ANNOUNCES SUPERSHIP HOLDINGS PARTNERSHIP TO SCALE Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings.Supership is Japan’s leader in data-driven digital advertising. The deal will see the UK start-up and the Japanese digital media powerhouse create a multimillion-pound, multicounty, multiyear deal to PEARLFISHER DESIGNS SYMBOLIC WHALE TAIL BOTTLE AND BRAND Pearlfisher has created a playful and purposeful new packaging design system that aims to highlight the importance of protecting our oceans for the wellbeing brand, Love Ocean.. Founded by mum-of-two, Gabi Jennings, Love Ocean is a sustainable, natural and ocean-inspired range of bath-time products designed to be loved, refilled and reused and become a cherished part of every family’s bath MARKETING COMMUNICATION NEWS Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy. Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership. By newsroom on May 26, 2021Comments Off on Brand Metrics partners with EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
FORD AND IMAGINATION LAUNCH LATEST “GO FURTHER” EVENT TO Global experience agency Imagination and Ford Motor Company unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests and consumers. Attendees at this year’s event will hear directly fromSUSTAINABLE
Pilot Lite has appointed integrated marketing and communications agency The 10 Group to launch w’air– a sustainable clothing care disruptor – across social, PR and content following a competitive pitch. w’air, the simple, hand-held device that uses pioneering hydrodynamic technology to clean clothes in an easier, more effective,eco
NATIONWIDE STARTS FROM THE VERY BEGINNING IN A NEW FILM BY Nationwide starts from the very beginning in a new film by VCCP. Nationwide launched the next film as part of their Voices campaign with this latest TV spot, “The Birth of the Building Society”. Telling the true story of how building societies came to be, it’s a compelling account of the very beginnings of the social movement thatstarted
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. SCOTTISH AIRLINE LOGANAIR UNVEILS NEW TARTAN LOOK Scottish airline Loganair unveils new tartan look. Loganair has revealed its brand-new look – with tartan tails for its aircraft and original tartan uniforms for its cabin crew and ground staff. The airline has adopted the bold image as it starts flying under its own name once again on 1 September after 23 years of operating underfranchise
GUIDE DOGS’ NEW DRTV AD REVEALS INSPIRATIONAL AMBITIONS OF The charity Guide Dogs is launching its latest DRTV advert to raise funds for its ‘Sponsor a Puppy’ campaign. Created by Proximity London, the activity aims to recruit new donors and increase the average gift by demonstrating the dramatic impact that a guide dog can have on someone’s life.. Every single day 250 people in the UK start to lose their sight and this can happen at any age. CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. THREE-QUARTERS OF WOMEN SAY THEY ARE STEREOTYPED IN A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical. MARKETING COMMUNICATION NEWS Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy. Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership. By newsroom on May 26, 2021Comments Off on Brand Metrics partners with EFFECTIVENESS OF CHANGE4LIFE’S NEW CAMPAIGN Effectiveness of Change4Life’s new Campaign. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight,according to an NHS
FORD AND IMAGINATION LAUNCH LATEST “GO FURTHER” EVENT TO Global experience agency Imagination and Ford Motor Company unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests and consumers. Attendees at this year’s event will hear directly fromSUSTAINABLE
Pilot Lite has appointed integrated marketing and communications agency The 10 Group to launch w’air– a sustainable clothing care disruptor – across social, PR and content following a competitive pitch. w’air, the simple, hand-held device that uses pioneering hydrodynamic technology to clean clothes in an easier, more effective,eco
NATIONWIDE STARTS FROM THE VERY BEGINNING IN A NEW FILM BY Nationwide starts from the very beginning in a new film by VCCP. Nationwide launched the next film as part of their Voices campaign with this latest TV spot, “The Birth of the Building Society”. Telling the true story of how building societies came to be, it’s a compelling account of the very beginnings of the social movement thatstarted
INNOVATION VS HERITAGE: CAN YOUR BRAND SPEAK TO BOTH Heritage brands must learn to blend tradition and innovation. Innovators must prove they are in the long game and can earn trust ( Facebook ’s recent privacy debacle with Cambridge Analytica is a case in point). Either challenge is not easy and the solution often taps into changing a company’s deeper culture and ways of working. SCOTTISH AIRLINE LOGANAIR UNVEILS NEW TARTAN LOOK Scottish airline Loganair unveils new tartan look. Loganair has revealed its brand-new look – with tartan tails for its aircraft and original tartan uniforms for its cabin crew and ground staff. The airline has adopted the bold image as it starts flying under its own name once again on 1 September after 23 years of operating underfranchise
GUIDE DOGS’ NEW DRTV AD REVEALS INSPIRATIONAL AMBITIONS OF The charity Guide Dogs is launching its latest DRTV advert to raise funds for its ‘Sponsor a Puppy’ campaign. Created by Proximity London, the activity aims to recruit new donors and increase the average gift by demonstrating the dramatic impact that a guide dog can have on someone’s life.. Every single day 250 people in the UK start to lose their sight and this can happen at any age. CAROL VORDERMAN WIELDS A CHAINSAW IN NEW MULTI-MILLION Carol’s next-door neighbours say they’ll give SunLife a call, and Carol promptly cuts the for-sale sign down with her chainsaw. The advert – which will appear onscreen from August – is the third SunLife advert to feature Carol Vorderman; the first was in March 2018 when SunLife launched its equity release service, the second was released in May last year. THREE-QUARTERS OF WOMEN SAY THEY ARE STEREOTYPED IN A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical.SUSTAINABLE
Pilot Lite has appointed integrated marketing and communications agency The 10 Group to launch w’air– a sustainable clothing care disruptor – across social, PR and content following a competitive pitch. w’air, the simple, hand-held device that uses pioneering hydrodynamic technology to clean clothes in an easier, more effective,eco
WOMEN IN ADS 2020: LESS NEGATIVE STEREOTYPING A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressurefrom ads
ALPEN – MARKETING COMMUNICATION NEWS ALPEN Celebrates 50th Birthday With Brand Relaunch. By newsroom on June 4, 2021 Latest . £2million investment includes new TV creative. Alpen, the UK’s number one muesli , is celebrating its 50 birthday this June with a major brand relaunch.WWW.MARCOMMNEWS.COM
www.marcommnews.com
ALAN FAYOLLE
Forever Beta, Beta Alliance and Kaspersky scoop Best Brand Documentary award in Campaign/PR Week Brand Film Festival. By newsroom on June 2, 2021 Agency, Latest, Marketing, Media . The agency beat AMV BBDO & Mars Pet food, BBC StoryWorks, Google, Helly Hansen & Grey London and TMW and Westminster City council to the top spot COVATIC LAUNCHES A-TYPE, A SOLUTION TO THE ID AND PRIVACY Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry By newsroom on June 8, 2021 No Comment. A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising withouttracking users.
NOVATIQ – MARKETING COMMUNICATION NEWS Recent Posts. ALPEN Celebrates 50th Birthday With Brand Relaunch; One Day secures I Saw It First and leads paid media during Love Islandsponsorship.
WONGDOODY, THE AWARD-WINNING HUMAN EXPERIENCE COMPANY WONGDOODY, the Human Experience company which is powered by Infosys, the global leader in next generation digital services and consulting, is expanding its network into the European market.. With studios in London, Berlin and Amsterdam joining those in Seattle, LA, New York, Bangalore, and Melbourne, WONGDOODY Europe will bring the award-winning experience, strategy and design NOVATIQ ANNOUNCES SUPERSHIP HOLDINGS PARTNERSHIP TO SCALE Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings.Supership is Japan’s leader in data-driven digital advertising. The deal will see the UK start-up and the Japanese digital media powerhouse create a multimillion-pound, multicounty, multiyear deal to PEARLFISHER DESIGNS SYMBOLIC WHALE TAIL BOTTLE AND BRAND Pearlfisher has created a playful and purposeful new packaging design system that aims to highlight the importance of protecting our oceans for the wellbeing brand, Love Ocean.. Founded by mum-of-two, Gabi Jennings, Love Ocean is a sustainable, natural and ocean-inspired range of bath-time products designed to be loved, refilled and reused and become a cherished part of every family’s bath*
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article" data-cycle-pager="#featured-nav" data-cycle-pager-template="" style="position: relative;"> ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli , is celebrating its… ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli , is celebrating its… ONE DAY SECURES I SAW IT FIRST AND LEADS PAID MEDIA DURING LOVEISLAND SPONSORSHIP.
One Day secures I Saw It First and leads paid media during Love Islandsponsorship.…
TDC PR APPOINTS FORMER GROUP ACCOUNT DIRECTOR OF SCIENCEMAGIC.INC RACHEL BOWEN AS DIRECTOR TDC PR, the global communications consultancy serving the creative,design…
PAPA JOHN’S COLLABS WITH CHEDDAR IN SATIRICAL NEW GLOBAL MARKETINGCAMPAIGN
PAPA JOHN’S Collabs With Cheddar In Satirical New Global MarketingCampaign…
SPORTS DIRECT LAUNCHES EUROS ADVERT, ‘JUST A GAME?!’, STARRING STELLAR LINE-UP OF STARS AND LEGEND ERIC CANTONA SPORTS DIRECT Launches Euros Advert, ‘JUST A GAME?!’, Starring Stellar Line-Up Of Stars And Legend Eric Cantona… VANQUIS BANK LAUNCHES MAJOR ‘WALK TALL’ CAMPAIGN VANQUIS BANK Launches Major ‘Walk Tall’ Campaign…*
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NOVATIQ ANNOUNCES SUPERSHIP HOLDINGS PARTNERSHIP TO SCALE ITS PRIVACY-FIRST IDENTITY SOLUTION ACROSS JAPAN AND APAC NOVATIQ Announces Supership Holdings Partnership To Scale Its Privacy-First Identity Solution Across Japan And APAC… By newsroom on June 4, 2021Comments Off on NOVATIQ Announces Supership Holdings Partnership To Scale Its Privacy-First Identity Solution Across Japan And APAC FAB FINALISTS OF THE 23RD FAB AWARDS REVEALED! FAB Finalists of The 23rd FAB Awards Revealed!… By newsroom on May 28, 2021Comments Off on FAB Finalists of The 23rd FAB Awards Revealed!Marketing
PAPA JOHN’S COLLABS WITH CHEDDAR IN SATIRICAL NEW GLOBAL MARKETINGCAMPAIGN
PAPA JOHN’S Collabs With Cheddar In Satirical New Global MarketingCampaign…
By newsroom on June 4, 2021Comments Off on PAPA JOHN’S Collabs With Cheddar In Satirical New Global Marketing Campaign SPORTS DIRECT LAUNCHES EUROS ADVERT, ‘JUST A GAME?!’, STARRING STELLAR LINE-UP OF STARS AND LEGEND ERIC CANTONA SPORTS DIRECT Launches Euros Advert, ‘JUST A GAME?!’, Starring Stellar Line-Up Of Stars And Legend Eric Cantona… By newsroom on June 4, 2021Comments Off on SPORTS DIRECT Launches Euros Advert, ‘JUST A GAME?!’, Starring Stellar Line-Up Of Stars And Legend Eric Cantona VANQUIS BANK LAUNCHES MAJOR ‘WALK TALL’ CAMPAIGN VANQUIS BANK Launches Major ‘Walk Tall’ Campaign… By newsroom on June 4, 2021Comments Off on VANQUIS BANK Launches Major ‘Walk Tall’Campaign
WE LOVE PURELY MAKES A SERIES OF SIGNIFICANT ETHICAL SNACKING STRIDES We Love Purely Makes A Series of Significant Ethical SnackingStrides…
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* NOVATIQ Announces Supership Holdings Partnership To Scale Its Privacy-First Identity Solution Across Japan And APAC * Covatic signs strategic partnership with Birmingham CityUniversity
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PAPA JOHN’S COLLABS WITH CHEDDAR IN SATIRICAL NEW GLOBAL MARKETINGCAMPAIGN
PAPA JOHN’S Collabs With Cheddar In Satirical New Global MarketingCampaign…
By newsroom on June 4, 2021Comments Off on PAPA JOHN’S Collabs With Cheddar In Satirical New Global Marketing Campaign SPORTS DIRECT LAUNCHES EUROS ADVERT, ‘JUST A GAME?!’, STARRING STELLAR LINE-UP OF STARS AND LEGEND ERIC CANTONA SPORTS DIRECT Launches Euros Advert, ‘JUST A GAME?!’, Starring Stellar Line-Up Of Stars And Legend Eric Cantona… By newsroom on June 4, 2021Comments Off on SPORTS DIRECT Launches Euros Advert, ‘JUST A GAME?!’, Starring Stellar Line-Up Of Stars And Legend Eric Cantona VANQUIS BANK LAUNCHES MAJOR ‘WALK TALL’ CAMPAIGN VANQUIS BANK Launches Major ‘Walk Tall’ Campaign… By newsroom on June 4, 2021Comments Off on VANQUIS BANK Launches Major ‘Walk Tall’Campaign
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ONE DAY SECURES I SAW IT FIRST AND LEADS PAID MEDIA DURING LOVEISLAND SPONSORSHIP.
One Day secures I Saw It First and leads paid media during Love Islandsponsorship.…
By newsroom on June 4, 2021Comments Off on One Day secures I Saw It First and leads paid media during Love Island sponsorship. FOREVER BETA, BETA ALLIANCE AND KASPERSKY SCOOP BEST BRAND DOCUMENTARY AWARD IN CAMPAIGN/PR WEEK BRAND FILM FESTIVAL Forever Beta, Beta Alliance and Kaspersky scoop Best Brand Documentary award in Campaign/PR Week Brand Film Festival… By newsroom on June 2, 2021Comments Off on Forever Beta, Beta Alliance and Kaspersky scoop Best Brand Documentary award in Campaign/PR Week Brand Film Festival LILY THISTLEWOOD LAUNCHES PAID MEDIA AGENCY START-UP, REFORM THE FOLD Today, June 1st, after nearly a decade in house, Lily Thistlewood swaps Very.co.uk to launch her own Liverpool… By newsroom on June 1, 2021Comments Off on Lily Thistlewood launches Paid Media Agency start-up, Reform The Fold * Cannes Lions Special* Star Parade
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div" data-cycle-prev=".media_prev" data-cycle-next=".media_next" data-cycle-pager=".mid-slider-pagination" data-cycle-pager-template="" style="position: relative;"> SHARES IN EVENTS FIRM ASCENTIAL SLUMP AS PANDEMIC SPARKS HEFTY LOSS – CANNES LIONS OWNER REPORTS LOSSES Shares in events firm Ascential slump as pandemic sparks hefty loss - Cannes Lions Owner Reports Losses… By newsroom on March 17,2021
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Two Cannes Lions first-timers from creative agency ELVIS are… By newsroom on June 20,2019
FUTURE LIONS CHALLENGES STUDENTS TO ‘BREAK THROUGH’ IN THE GLOBAL COMPETITION FOR INSPIRATIONAL TALENT Future Lions, AKQA’s global student competition to unearth the… By newsroom on March 12,2019
SHARES IN EVENTS FIRM ASCENTIAL SLUMP AS PANDEMIC SPARKS HEFTY LOSS – CANNES LIONS OWNER REPORTS LOSSES Shares in events firm Ascential slump as pandemic sparks hefty loss - Cannes Lions Owner Reports Losses… By newsroom on March 17,2021
FIVE TRENDS FROM CANNES AND WHY THEY MATTER It was a great year for work at the… By newsroom on June 26,2019
ELVIS’ CANNES LIONS FIRST-TIMERS CALL OUT THE BEST AND WORST OF THEFESTIVAL
Two Cannes Lions first-timers from creative agency ELVIS are… By newsroom on June 20,2019
FUTURE LIONS CHALLENGES STUDENTS TO ‘BREAK THROUGH’ IN THE GLOBAL COMPETITION FOR INSPIRATIONAL TALENT Future Lions, AKQA’s global student competition to unearth the… By newsroom on March 12,2019
MARCOMM’ STAR PARADE: MEET PRAKASH JOSHI MarComm’s Star Parade is a series where we shine the… By newsroom on March 31,2021
MARCOMM’ STAR PARADE: MEET HELEN STEPHENS MarComm’s Star Parade is a series where we shine the… By newsroom on March 24,2021
MARCOMM’ STAR PARADE: MEET JENNY SAGSTRÖM MarComm’s Star Parade is a series where we shine the… By newsroom on February 4,2021
MARCOMM’ STAR PARADE: MEET JESSE KETONEN MarComm’s Star Parade is a series where we shine the… By newsroom on February 2,2021
MARCOMM’S LEGEND SERIES: MICHAEL CONRAD MarComm News’ Legend Series is designed to show a different… By newsroom on September12, 2017
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MARCOMM’S MAGNIFICENCE – 2018’S MAGNIFICENT CREATIVES MarComm’s Magnificence is a series where we highlightMagnificent…
By newsroom on December 7,2018
MARCOMM’S MAGNIFICENCE – 2018’S MAGNIFICENT CHIEF MARKETINGOFFICERS
MarComm’s Magnificence is a series where we highlight Magnificent… By newsroom on November 29,2018
MARCOMM’S MAGNIFICENCE – 2018’S MAGNIFICENT WOMEN The marketing and communications industries are commanded by some… By newsroom on March 8,2018
FAB FINALISTS OF THE 23RD FAB AWARDS REVEALED! FAB Finalists of The 23rd FAB Awards Revealed!… By newsroom on May 28, 2021 B&B STUDIO REIMAGINES KETO BRAND FATT WITH BOLD BRANDING AND A BRAVENEW VOICE.
B&B studio has partnered with keto pioneers FATT on a strategicrepositioning…
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ONE DAY SECURES I SAW IT FIRST AND LEADS PAID MEDIA DURING LOVEISLAND SPONSORSHIP.
One Day secures I Saw It First and leads paid media during Love Islandsponsorship.…
By newsroom on June 4, 2021Comments Off on One Day secures I Saw It First and leads paid media during Love Island sponsorship. TDC PR APPOINTS FORMER GROUP ACCOUNT DIRECTOR OF SCIENCEMAGIC.INC RACHEL BOWEN AS DIRECTOR TDC PR, the global communications consultancy serving the creative, design and tech sectors has appointed Rachel Bowen, former group account director of ScienceMagic.Inc (formerly… By newsroom on June 4, 2021Comments Off on TDC PR appoints former group account director of ScienceMagic.Inc Rachel Bowen as directorFeatures
FAB FINALISTS OF THE 23RD FAB AWARDS REVEALED! FAB Finalists of The 23rd FAB Awards Revealed!… By newsroom on May 28, 2021Comments Off on FAB Finalists of The 23rd FAB Awards Revealed!* Latest
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