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MODERN RETAIL
At its earnings report posted Thursday it said that sales grew 89% year-over-year to hit $4 billion — and that it recorded a net profit of $166 million. The apparel company’s new focus now is on avoiding malls and focusing more on growing the Old Navy and Athleta brands. Off-priced retailers are beginning to see new signs of life. WITH DEPOP ACQUISITION, ETSY IS BUILDING A 'HOUSE OF BRANDS' Etsy, however, is taking a different approach: It’s operating three distinct marketplaces, betting that the name recognition of each of these brands will help Etsy more quickly acquire new customers than if it were to say, launch clothing resale under the Etsy brand. CPG GIANTS ARE RUSHING TO ACQUIRE NEW TYPES OF HEALTH AND CPG giants are rushing to acquire new types of health and wellness startups. CPG giants are expanding their health and wellness scope by acquiring upstart brands. To do this, food and beverage conglomerates are going beyond buying out vitamin and supplement startups. As a result, brands that pitch themselves as health-focused are alsoreaping
WHY TARGET IS INVESTING BILLIONS TO REMODEL ITS STORES To build on its pandemic momentum, Target is once again focusing on its stores. After having a record year in sales — fourth-quarter revenue hit $28.34 billion, growing 21% year-over-year — the big box retailer is looking at a long term store strategy. Despite beating earnings estimates this week, the retailer didn’t provide guidance on the upcoming year. ALIBABA'S INTERNATIONAL EXPANSION GROWS AMID U.S. TENSIONS Alibaba's long play to become an e-commerce player in the U.S. is well on its way, as reflected by its latest quarterly earnings. Despite a global pandemic and being caught amid political tensions, the Chinese retailer is quickly gaining market share HOW CTV IS RESHAPING TARGETING AND MEASUREMENT FOR MARKETERS How CTV is reshaping targeting and measurement — and growth — for marketers. By tvScientific. by Jason Fairchild, CEO and co-founder at tvScientific. Connected TV is among the fastest-growing channels in digital advertising today. Recent reporting projects that it will grow over 48% this year representing a $13.41 billion advertising market. STARBUCKS IS EVOLVING ITS RETAIL STRATEGY Starbucks is looking to the next phase of its digital and in-store strategy that it’s calling “new retail.”. The coffee retailer recently crossed the 30,000-store mark globally. The company is experimenting with different types of stores, including premium Starbucks Roasteries and smaller formats. It has had a mobile appsince 2009 and in
HOW FAST FOOD BECAME THE NEW SUPREME How fast food became the new Supreme. By Cale Guthrie Weissman. Over the last month, millions have people have stood in line at Popeyes restaurants across the country. At one restaurant in Houston, guns were brandished. Chicken sandwiches have been spotted on eBay, being sold for hundreds of thousands of dollars — ditto Facebook’smarketplace.
COOKIEPOCALYPSE: WHAT THE DEATH OF THE THIRD-PARTY COOKIE Ad tech firm Criteo, for example launched a retail media solution in 2018 that the company has said was “designed to be largely immune against third-party cookie restriction,” by working more closely with retailers to gather first-party data to use for targeting. First-party data means any data that a customer gave a retailer or brand such as email address, or information gleaned from 'HAS TO BE A TOTAL STRUCTURAL CHANGE': JCPENNEY IS RUNNING Since Jill Soltau took over as CEO of JCPenney more than a year ago, there's been no slowdown in announcements touting new executive hires, or store concepts it is piloting, in order to reassure investors that she and her executive team can turn around the beleaguered department store chain. But it's not so much a question of if Soltau can cut losses at JCPenney, but whether she can doMODERN RETAIL
At its earnings report posted Thursday it said that sales grew 89% year-over-year to hit $4 billion — and that it recorded a net profit of $166 million. The apparel company’s new focus now is on avoiding malls and focusing more on growing the Old Navy and Athleta brands. Off-priced retailers are beginning to see new signs of life. WITH DEPOP ACQUISITION, ETSY IS BUILDING A 'HOUSE OF BRANDS' Etsy, however, is taking a different approach: It’s operating three distinct marketplaces, betting that the name recognition of each of these brands will help Etsy more quickly acquire new customers than if it were to say, launch clothing resale under the Etsy brand. CPG GIANTS ARE RUSHING TO ACQUIRE NEW TYPES OF HEALTH AND CPG giants are rushing to acquire new types of health and wellness startups. CPG giants are expanding their health and wellness scope by acquiring upstart brands. To do this, food and beverage conglomerates are going beyond buying out vitamin and supplement startups. As a result, brands that pitch themselves as health-focused are alsoreaping
WHY TARGET IS INVESTING BILLIONS TO REMODEL ITS STORES To build on its pandemic momentum, Target is once again focusing on its stores. After having a record year in sales — fourth-quarter revenue hit $28.34 billion, growing 21% year-over-year — the big box retailer is looking at a long term store strategy. Despite beating earnings estimates this week, the retailer didn’t provide guidance on the upcoming year. ALIBABA'S INTERNATIONAL EXPANSION GROWS AMID U.S. TENSIONS Alibaba's long play to become an e-commerce player in the U.S. is well on its way, as reflected by its latest quarterly earnings. Despite a global pandemic and being caught amid political tensions, the Chinese retailer is quickly gaining market share HOW CTV IS RESHAPING TARGETING AND MEASUREMENT FOR MARKETERS How CTV is reshaping targeting and measurement — and growth — for marketers. By tvScientific. by Jason Fairchild, CEO and co-founder at tvScientific. Connected TV is among the fastest-growing channels in digital advertising today. Recent reporting projects that it will grow over 48% this year representing a $13.41 billion advertising market. STARBUCKS IS EVOLVING ITS RETAIL STRATEGY Starbucks is looking to the next phase of its digital and in-store strategy that it’s calling “new retail.”. The coffee retailer recently crossed the 30,000-store mark globally. The company is experimenting with different types of stores, including premium Starbucks Roasteries and smaller formats. It has had a mobile appsince 2009 and in
HOW FAST FOOD BECAME THE NEW SUPREME How fast food became the new Supreme. By Cale Guthrie Weissman. Over the last month, millions have people have stood in line at Popeyes restaurants across the country. At one restaurant in Houston, guns were brandished. Chicken sandwiches have been spotted on eBay, being sold for hundreds of thousands of dollars — ditto Facebook’smarketplace.
COOKIEPOCALYPSE: WHAT THE DEATH OF THE THIRD-PARTY COOKIE Ad tech firm Criteo, for example launched a retail media solution in 2018 that the company has said was “designed to be largely immune against third-party cookie restriction,” by working more closely with retailers to gather first-party data to use for targeting. First-party data means any data that a customer gave a retailer or brand such as email address, or information gleaned from 'HAS TO BE A TOTAL STRUCTURAL CHANGE': JCPENNEY IS RUNNING Since Jill Soltau took over as CEO of JCPenney more than a year ago, there's been no slowdown in announcements touting new executive hires, or store concepts it is piloting, in order to reassure investors that she and her executive team can turn around the beleaguered department store chain. But it's not so much a question of if Soltau can cut losses at JCPenney, but whether she can do RETAILERS AND EMPLOYEES STRUGGLE TO NAVIGATE NEW CDC MASK Like much of the American public and even President Biden himself, businesses were caught off guard by the CDC’s sudden announcement that those fully vaccinated — which currently make up 37% of the American public — no longer had to wear masks or socially distance indoors or out. But over the last few days, many retailers have announced new mask policies or continuations of old TOURIST DESTINATIONS OFFER REMOTE-WORKING PACKAGES TO 22 hours ago · Holiday havens like Barbados and Bermuda have of course pioneered digital nomad visas, allowing people to work and live freely there for up to two years (conditions and fee permitting).But for those able to commit to that length of time in one place, the working vacation could be the solution. Thailand is high on Texas-based Australian entrepreneur Sarah Hawley’s list, who is anadvocate of
WHY BEST BUY IS TURNING STORES INTO FULFILLMENT HUBS As the coronavirus continues to shift more retail spending online, more retailers are looking to remodel stores to double as fulfillment centers for online orders. Best Buy said on its earnings call yesterday that it would be piloting a new ship-from-store model next month, where 250 of its stores would be remodeled as "hubs" in order to ship out more online orders. ‘A PASSIONATE AND GROWING COMMUNITY': WHY BRANDS ARE People are continuing to embrace the outdoors after a year of being stuck at home, and brands are responding accordingly. In June 2020, year-over-year sales of outdoor equipment like bicycles, paddle sport gear, golf equipment, camping gear and binoculars were up between 63% and 22%, according to the NPD Group.In 2021, outdoor demand continues: major retailers like Kohl’s, Decker’s HOW APPS LIKE SHEIN AND BLUSHMARK ARE CHALLENGING H&M AND ZARA 22 hours ago · In just over a year, its app became the eighth most downloaded shopping app in Apple’s store, currently outpacing both Target and Nike according to App Annie’s daily top apps on iOS list.Blushmark’s sales are currently growing 40% month-over-month, according to the company. WHY RETAILERS ARE INCREASINGLY BUILDING MOBILE APPS FOR In addition to Walmart, Target has also had an employee-facing mobile app for four years called myCheckout, while other retailers like Lowe’s decided to create employee-facing apps during the coronavirus pandemic to help managers and employees manage new tasks. HOW PATTERN BRANDS LAID OUT ITS NEW HOLDING COMPANY VISION 1 day ago · In the pitch deck, Pattern Brands specifically calls out the trajectory of Amazon holding companies such as Thrasio as inspiration for its new model. But, rather than focusing on Amazon brands, it would focus on brands built on Shopify. BLACK FOUNDERS ARE LOOKING FOR MORE LONGTERM SUPPORT 1 day ago · Other brands and retailers, meanwhile, invested in partnerships to provide support at scale. Body wash brand Caress focused on Black women entrepreneurs in its partnership with startup funding site IFundWomen, offering $1,000 grants and $1,500 worth of coaching — as well as launching IFundWomen of Color, a women-of-color-focused funding resource hub and sub-platform of WHY, AFTER MANY FAILED ATTEMPTS, STAPLES IS DETERMINED TO On Friday, Staples made a fourth attempt to acquire ODP, home to the combined Office Depot and Office Max, via a billion dollar offer for the company's consumer-facing businesses. Staples and ODP's businesses have been declining for years. They have sought to grow their businesses by investing in partnerships, experiential stores, and e-commerce. However, in Staples' eyes, the quickest - EXPLAINER: WHAT ARE NANO-FULFILLMENT CENTERS? Unlike multi-million square foot warehouses, micro centers are typically located in much-smaller spaces within cities, averaging about 10,000 square feet. Examples include platforms like Fabric, which builds automated micro-fulfillment centers for retail clients, with a focus on grocery chains.MODERN RETAIL
At its earnings report posted Thursday it said that sales grew 89% year-over-year to hit $4 billion — and that it recorded a net profit of $166 million. The apparel company’s new focus now is on avoiding malls and focusing more on growing the Old Navy and Athleta brands. Off-priced retailers are beginning to see new signs of life. WITH DEPOP ACQUISITION, ETSY IS BUILDING A 'HOUSE OF BRANDS' Etsy, however, is taking a different approach: It’s operating three distinct marketplaces, betting that the name recognition of each of these brands will help Etsy more quickly acquire new customers than if it were to say, launch clothing resale under the Etsy brand. CPG GIANTS ARE RUSHING TO ACQUIRE NEW TYPES OF HEALTH AND CPG giants are rushing to acquire new types of health and wellness startups. CPG giants are expanding their health and wellness scope by acquiring upstart brands. To do this, food and beverage conglomerates are going beyond buying out vitamin and supplement startups. As a result, brands that pitch themselves as health-focused are alsoreaping
WHOLESALERS ARE TESTING OUT DIGITAL MARKETPLACES Wholesalers are testing out digital marketplaces. By Michael Waters. Faire. The third-party marketplace model is quietly sweeping the wholesale sector. While some smaller wholesalers, like foodservice supplier Turner Price, have found thriving niches by betting on e-commerce, many largest wholesalers remained wary of the model. WHY TARGET IS INVESTING BILLIONS TO REMODEL ITS STORES To build on its pandemic momentum, Target is once again focusing on its stores. After having a record year in sales — fourth-quarter revenue hit $28.34 billion, growing 21% year-over-year — the big box retailer is looking at a long term store strategy. Despite beating earnings estimates this week, the retailer didn’t provide guidance on the upcoming year. RETAILERS ARE INCREASINGLY LAUNCHING THIRD-PARTY MARKETPLACES Traditional retailers and retail brands are increasingly building out third-party marketplaces. In the past month, Canadian department store chain Hudson’s Bay, clothing brand Lands’ End and grocery wholesaler United Natural Foods have all come out with new channels on their websites to allow select third-party brands to sell products directly to their consumers. HOW CTV IS RESHAPING TARGETING AND MEASUREMENT FOR MARKETERS How CTV is reshaping targeting and measurement — and growth — for marketers. By tvScientific. by Jason Fairchild, CEO and co-founder at tvScientific. Connected TV is among the fastest-growing channels in digital advertising today. Recent reporting projects that it will grow over 48% this year representing a $13.41 billion advertising market. GOPUFF IS LEANING ON PARTNERSHIPS IN A BID FOR LAST-MILE GoPuff is leaning on partnerships in a bid for last-mile delivery dominance. The same-day land grab delivery continues, with delivery-only convenience store GoPuff ramping up acquisitions and partnerships. Last week, Philadelphia-based GoPuff announced an acquisition of the UK-based Fancy, making a play towards internationalexpansion of its
WHY AMAZON IS CUTTING LOOSE ITS EARLY REVIEW PROGRAM The problem — and the main reason behind the demise of the Early Reviewer Program, said Mercer — is that the Early Reviewer Program never quite topped existing systems like Vine, Amazon’s invite-only network for its top reviewers. For sellers, “Vine is just superior in almost every way,” said Mercer. Because Amazon hand-chooses the COOKIEPOCALYPSE: WHAT THE DEATH OF THE THIRD-PARTY COOKIE Ad tech firm Criteo, for example launched a retail media solution in 2018 that the company has said was “designed to be largely immune against third-party cookie restriction,” by working more closely with retailers to gather first-party data to use for targeting. First-party data means any data that a customer gave a retailer or brand such as email address, or information gleaned fromMODERN RETAIL
At its earnings report posted Thursday it said that sales grew 89% year-over-year to hit $4 billion — and that it recorded a net profit of $166 million. The apparel company’s new focus now is on avoiding malls and focusing more on growing the Old Navy and Athleta brands. Off-priced retailers are beginning to see new signs of life. WITH DEPOP ACQUISITION, ETSY IS BUILDING A 'HOUSE OF BRANDS' Etsy, however, is taking a different approach: It’s operating three distinct marketplaces, betting that the name recognition of each of these brands will help Etsy more quickly acquire new customers than if it were to say, launch clothing resale under the Etsy brand. CPG GIANTS ARE RUSHING TO ACQUIRE NEW TYPES OF HEALTH AND CPG giants are rushing to acquire new types of health and wellness startups. CPG giants are expanding their health and wellness scope by acquiring upstart brands. To do this, food and beverage conglomerates are going beyond buying out vitamin and supplement startups. As a result, brands that pitch themselves as health-focused are alsoreaping
WHOLESALERS ARE TESTING OUT DIGITAL MARKETPLACES Wholesalers are testing out digital marketplaces. By Michael Waters. Faire. The third-party marketplace model is quietly sweeping the wholesale sector. While some smaller wholesalers, like foodservice supplier Turner Price, have found thriving niches by betting on e-commerce, many largest wholesalers remained wary of the model. WHY TARGET IS INVESTING BILLIONS TO REMODEL ITS STORES To build on its pandemic momentum, Target is once again focusing on its stores. After having a record year in sales — fourth-quarter revenue hit $28.34 billion, growing 21% year-over-year — the big box retailer is looking at a long term store strategy. Despite beating earnings estimates this week, the retailer didn’t provide guidance on the upcoming year. RETAILERS ARE INCREASINGLY LAUNCHING THIRD-PARTY MARKETPLACES Traditional retailers and retail brands are increasingly building out third-party marketplaces. In the past month, Canadian department store chain Hudson’s Bay, clothing brand Lands’ End and grocery wholesaler United Natural Foods have all come out with new channels on their websites to allow select third-party brands to sell products directly to their consumers. HOW CTV IS RESHAPING TARGETING AND MEASUREMENT FOR MARKETERS How CTV is reshaping targeting and measurement — and growth — for marketers. By tvScientific. by Jason Fairchild, CEO and co-founder at tvScientific. Connected TV is among the fastest-growing channels in digital advertising today. Recent reporting projects that it will grow over 48% this year representing a $13.41 billion advertising market. GOPUFF IS LEANING ON PARTNERSHIPS IN A BID FOR LAST-MILE GoPuff is leaning on partnerships in a bid for last-mile delivery dominance. The same-day land grab delivery continues, with delivery-only convenience store GoPuff ramping up acquisitions and partnerships. Last week, Philadelphia-based GoPuff announced an acquisition of the UK-based Fancy, making a play towards internationalexpansion of its
WHY AMAZON IS CUTTING LOOSE ITS EARLY REVIEW PROGRAM The problem — and the main reason behind the demise of the Early Reviewer Program, said Mercer — is that the Early Reviewer Program never quite topped existing systems like Vine, Amazon’s invite-only network for its top reviewers. For sellers, “Vine is just superior in almost every way,” said Mercer. Because Amazon hand-chooses the COOKIEPOCALYPSE: WHAT THE DEATH OF THE THIRD-PARTY COOKIE Ad tech firm Criteo, for example launched a retail media solution in 2018 that the company has said was “designed to be largely immune against third-party cookie restriction,” by working more closely with retailers to gather first-party data to use for targeting. First-party data means any data that a customer gave a retailer or brand such as email address, or information gleaned from TOURIST DESTINATIONS OFFER REMOTE-WORKING PACKAGES TO 7 hours ago · Holiday havens like Barbados and Bermuda have of course pioneered digital nomad visas, allowing people to work and live freely there for up to two years (conditions and fee permitting).But for those able to commit to that length of time in one place, the working vacation could be the solution. Thailand is high on Texas-based Australian entrepreneur Sarah Hawley’s list, who is anadvocate of
RETAILERS ARE INCREASINGLY LAUNCHING THIRD-PARTY MARKETPLACES Traditional retailers and retail brands are increasingly building out third-party marketplaces. In the past month, Canadian department store chain Hudson’s Bay, clothing brand Lands’ End and grocery wholesaler United Natural Foods have all come out with new channels on their websites to allow select third-party brands to sell products directly to their consumers. RETAILERS AND EMPLOYEES STRUGGLE TO NAVIGATE NEW CDC MASK Like much of the American public and even President Biden himself, businesses were caught off guard by the CDC’s sudden announcement that those fully vaccinated — which currently make up 37% of the American public — no longer had to wear masks or socially distance indoors or out. But over the last few days, many retailers have announced new mask policies or continuations of old HOW APPS LIKE SHEIN AND BLUSHMARK ARE CHALLENGING H&M AND ZARA 7 hours ago · In just over a year, its app became the eighth most downloaded shopping app in Apple’s store, currently outpacing both Target and Nike according to App Annie’s daily top apps on iOS list.Blushmark’s sales are currently growing 40% month-over-month, according to the company. ‘A PASSIONATE AND GROWING COMMUNITY': WHY BRANDS ARE People are continuing to embrace the outdoors after a year of being stuck at home, and brands are responding accordingly. In June 2020, year-over-year sales of outdoor equipment like bicycles, paddle sport gear, golf equipment, camping gear and binoculars were up between 63% and 22%, according to the NPD Group.In 2021, outdoor demand continues: major retailers like Kohl’s, Decker’s WHY RETAILERS ARE INCREASINGLY BUILDING MOBILE APPS FOR In addition to Walmart, Target has also had an employee-facing mobile app for four years called myCheckout, while other retailers like Lowe’s decided to create employee-facing apps during the coronavirus pandemic to help managers and employees manage new tasks. BLACK FOUNDERS ARE LOOKING FOR MORE LONGTERM SUPPORT 1 day ago · Other brands and retailers, meanwhile, invested in partnerships to provide support at scale. Body wash brand Caress focused on Black women entrepreneurs in its partnership with startup funding site IFundWomen, offering $1,000 grants and $1,500 worth of coaching — as well as launching IFundWomen of Color, a women-of-color-focused funding resource hub and sub-platform of HOW PATTERN BRANDS LAID OUT ITS NEW HOLDING COMPANY VISION 1 day ago · In the pitch deck, Pattern Brands specifically calls out the trajectory of Amazon holding companies such as Thrasio as inspiration for its new model. But, rather than focusing on Amazon brands, it would focus on brands built on Shopify. HOW ROLLUP COMPANIES ARE TURNING THEMSELVES INTO BRANDS 21 hours ago · This is the latest installment of the Amazon Briefing, a weekly Modern Retail column about the ever-changing Amazon ecosystem. To receive it in your inbox every week, sign up here. As the Amazon acquisition boom continues, a growing number of companies are beginning to consider how — and whether — to turn the products they acquire into recognizable brands even off of Amazon. WHY, AFTER MANY FAILED ATTEMPTS, STAPLES IS DETERMINED TO On Friday, Staples made a fourth attempt to acquire ODP, home to the combined Office Depot and Office Max, via a billion dollar offer for the company's consumer-facing businesses. Staples and ODP's businesses have been declining for years. They have sought to grow their businesses by investing in partnerships, experiential stores, and e-commerce. However, in Staples' eyes, the quickest -MODERN RETAIL
Amazon Briefing: 3 trends to watch on Prime Day 2021 One of the biggest storylines of this year’s Prime Day is inventory problems. Toward the end of May, third-party sellers began reporting that their inventory maximums had dropped suddenly -- meaning, essentially, that Amazon would only accept a reduced amount of inventory into itswarehouses.
WITH DEPOP ACQUISITION, ETSY IS BUILDING A 'HOUSE OF BRANDS' Etsy, however, is taking a different approach: It’s operating three distinct marketplaces, betting that the name recognition of each of these brands will help Etsy more quickly acquire new customers than if it were to say, launch clothing resale under the Etsy brand. WHY TARGET IS INVESTING BILLIONS TO REMODEL ITS STORES To build on its pandemic momentum, Target is once again focusing on its stores. After having a record year in sales — fourth-quarter revenue hit $28.34 billion, growing 21% year-over-year — the big box retailer is looking at a long term store strategy. Despite beating earnings estimates this week, the retailer didn’t provide guidance on the upcoming year. CPG GIANTS ARE RUSHING TO ACQUIRE NEW TYPES OF HEALTH AND More than ever, the consumer has an appetite for younger products, said Cole. However, the trend has been growing for years. “But these deals are happening much quicker than before,” Cole said, pointing to Mondelez International’s recent acquisition of chocolate brand Hu, which launched in 2012. HOW CTV IS RESHAPING TARGETING AND MEASUREMENT FOR MARKETERS For retail advertisers, this presents a significant opportunity. At the same time, given the recent changes sweeping across the digital advertising industry, digital retailers face an unusual combination of challenges over the coming months: IDFA is phasing out, cookies are going away, Facebook is more expensive than ever and Amazon’s ever-changing policies and economic structures ALIBABA'S INTERNATIONAL EXPANSION GROWS AMID U.S. TENSIONS Alibaba's long play to become an e-commerce player in the U.S. is well on its way, as reflected by its latest quarterly earnings. Despite a global pandemic and being caught amid political tensions, the Chinese retailer is quickly gaining market share STARBUCKS IS EVOLVING ITS RETAIL STRATEGY Starbucks investor day presentation. To keep its in-store experience tethered to digital advancements, the company is looking to outside investments in emerging tech. Starbucks Wednesday said it put forward a $100 million investment in food and retail tech fund Valor Siren Ventures, a joint initiative with private equity firm Valor EquityPartners.
HOW FAST FOOD BECAME THE NEW SUPREME Supreme has long been an arbiter of all what's cool, thanks to its drop model strategy. The brand keeps customers waiting and then drops new items at a moment's notice. Now, fast food restaurants are takingto this ploy.
COOKIEPOCALYPSE: WHAT THE DEATH OF THE THIRD-PARTY COOKIE Ad tech firm Criteo, for example launched a retail media solution in 2018 that the company has said was “designed to be largely immune against third-party cookie restriction,” by working more closely with retailers to gather first-party data to use for targeting. First-party data means any data that a customer gave a retailer or brand such as email address, or information gleaned from 'HAS TO BE A TOTAL STRUCTURAL CHANGE': JCPENNEY IS RUNNING Since Jill Soltau took over as CEO of JCPenney more than a year ago, there's been no slowdown in announcements touting new executive hires, or store concepts it is piloting, in order to reassure investors that she and her executive team can turn around the beleaguered department store chain. But it's not so much a question of if Soltau can cut losses at JCPenney, but whether she can doMODERN RETAIL
Amazon Briefing: 3 trends to watch on Prime Day 2021 One of the biggest storylines of this year’s Prime Day is inventory problems. Toward the end of May, third-party sellers began reporting that their inventory maximums had dropped suddenly -- meaning, essentially, that Amazon would only accept a reduced amount of inventory into itswarehouses.
WITH DEPOP ACQUISITION, ETSY IS BUILDING A 'HOUSE OF BRANDS' Etsy, however, is taking a different approach: It’s operating three distinct marketplaces, betting that the name recognition of each of these brands will help Etsy more quickly acquire new customers than if it were to say, launch clothing resale under the Etsy brand. WHY TARGET IS INVESTING BILLIONS TO REMODEL ITS STORES To build on its pandemic momentum, Target is once again focusing on its stores. After having a record year in sales — fourth-quarter revenue hit $28.34 billion, growing 21% year-over-year — the big box retailer is looking at a long term store strategy. Despite beating earnings estimates this week, the retailer didn’t provide guidance on the upcoming year. CPG GIANTS ARE RUSHING TO ACQUIRE NEW TYPES OF HEALTH AND More than ever, the consumer has an appetite for younger products, said Cole. However, the trend has been growing for years. “But these deals are happening much quicker than before,” Cole said, pointing to Mondelez International’s recent acquisition of chocolate brand Hu, which launched in 2012. HOW CTV IS RESHAPING TARGETING AND MEASUREMENT FOR MARKETERS For retail advertisers, this presents a significant opportunity. At the same time, given the recent changes sweeping across the digital advertising industry, digital retailers face an unusual combination of challenges over the coming months: IDFA is phasing out, cookies are going away, Facebook is more expensive than ever and Amazon’s ever-changing policies and economic structures ALIBABA'S INTERNATIONAL EXPANSION GROWS AMID U.S. TENSIONS Alibaba's long play to become an e-commerce player in the U.S. is well on its way, as reflected by its latest quarterly earnings. Despite a global pandemic and being caught amid political tensions, the Chinese retailer is quickly gaining market share STARBUCKS IS EVOLVING ITS RETAIL STRATEGY Starbucks investor day presentation. To keep its in-store experience tethered to digital advancements, the company is looking to outside investments in emerging tech. Starbucks Wednesday said it put forward a $100 million investment in food and retail tech fund Valor Siren Ventures, a joint initiative with private equity firm Valor EquityPartners.
HOW FAST FOOD BECAME THE NEW SUPREME Supreme has long been an arbiter of all what's cool, thanks to its drop model strategy. The brand keeps customers waiting and then drops new items at a moment's notice. Now, fast food restaurants are takingto this ploy.
COOKIEPOCALYPSE: WHAT THE DEATH OF THE THIRD-PARTY COOKIE Ad tech firm Criteo, for example launched a retail media solution in 2018 that the company has said was “designed to be largely immune against third-party cookie restriction,” by working more closely with retailers to gather first-party data to use for targeting. First-party data means any data that a customer gave a retailer or brand such as email address, or information gleaned from 'HAS TO BE A TOTAL STRUCTURAL CHANGE': JCPENNEY IS RUNNING Since Jill Soltau took over as CEO of JCPenney more than a year ago, there's been no slowdown in announcements touting new executive hires, or store concepts it is piloting, in order to reassure investors that she and her executive team can turn around the beleaguered department store chain. But it's not so much a question of if Soltau can cut losses at JCPenney, but whether she can do TOURIST DESTINATIONS OFFER REMOTE-WORKING PACKAGES TO Holiday havens like Barbados and Bermuda have of course pioneered digital nomad visas, allowing people to work and live freely there for up to two years (conditions and fee permitting).But for those able to commit to that length of time in one place, the working vacation could be the solution. Thailand is high on Texas-based Australian entrepreneur Sarah Hawley’s list, who is an advocate of RETAILERS AND EMPLOYEES STRUGGLE TO NAVIGATE NEW CDC MASK Like much of the American public and even President Biden himself, businesses were caught off guard by the CDC’s sudden announcement that those fully vaccinated — which currently make up 37% of the American public — no longer had to wear masks or socially distance indoors or out. But over the last few days, many retailers have announced new mask policies or continuations of old HOW APPS LIKE SHEIN AND BLUSHMARK ARE CHALLENGING H&M AND ZARA In just over a year, its app became the eighth most downloaded shopping app in Apple’s store, currently outpacing both Target and Nike according to App Annie’s daily top apps on iOS list.Blushmark’s sales are currently growing 40% month-over-month, according to the company. RETAIL BRIEFING JUNE 11 At the Modern Retail Marketing Leaders Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail. ‘A PASSIONATE AND GROWING COMMUNITY': WHY BRANDS ARE People are continuing to embrace the outdoors after a year of being stuck at home, and brands are responding accordingly. In June 2020, year-over-year sales of outdoor equipment like bicycles, paddle sport gear, golf equipment, camping gear and binoculars were up between 63% and 22%, according to the NPD Group.In 2021, outdoor demand continues: major retailers like Kohl’s, Decker’s HERE ARE 3 TRENDS TO WATCH ON AMAZON PRIME DAY 2021 That date is a departure from most previous years, when Prime Day was consistently a mid-July event (with 2020 being an exception). It also caps off a period of rampant activity for Amazon sellers, many of whom were surprised by the earlier-than-usual Prime Day date and had to scramble to prepare their inventory for the sales event. WHY RETAILERS ARE INCREASINGLY BUILDING MOBILE APPS FOR In addition to Walmart, Target has also had an employee-facing mobile app for four years called myCheckout, while other retailers like Lowe’s decided to create employee-facing apps during the coronavirus pandemic to help managers and employees manage new tasks. HOW PATTERN BRANDS LAID OUT ITS NEW HOLDING COMPANY VISION 1 day ago · In the pitch deck, Pattern Brands specifically calls out the trajectory of Amazon holding companies such as Thrasio as inspiration for its new model. But, rather than focusing on Amazon brands, it would focus on brands built on Shopify. HOW ROLLUP COMPANIES ARE TURNING THEMSELVES INTO BRANDS 15 hours ago · This is the latest installment of the Amazon Briefing, a weekly Modern Retail column about the ever-changing Amazon ecosystem. To receive it in your inbox every week, sign up here. As the Amazon acquisition boom continues, a growing number of companies are beginning to consider how — and whether — to turn the products they acquire into recognizable brands even off of Amazon. WHY, AFTER MANY FAILED ATTEMPTS, STAPLES IS DETERMINED TO On Friday, Staples made a fourth attempt to acquire ODP, home to the combined Office Depot and Office Max, via a billion dollar offer for the company's consumer-facing businesses. Staples and ODP's businesses have been declining for years. They have sought to grow their businesses by investing in partnerships, experiential stores, and e-commerce. However, in Staples' eyes, the quickest -MODERN RETAIL
At its earnings report posted Thursday it said that sales grew 89% year-over-year to hit $4 billion — and that it recorded a net profit of $166 million. The apparel company’s new focus now is on avoiding malls and focusing more on growing the Old Navy and Athleta brands. Off-priced retailers are beginning to see new signs of life. WITH DEPOP ACQUISITION, ETSY IS BUILDING A 'HOUSE OF BRANDS' With Depop acquisition, Etsy is building a ‘house of brands’ to fend off marketplace competition. By Anna Hensel. Ivy Liu. Etsy’s strategy for staying ahead of other marketplaces is to acquire more of them. This week, Etsy announced that it acquired Depop, a clothing resale app for $1.6 billion. That announcement comes nearly two years CPG GIANTS ARE RUSHING TO ACQUIRE NEW TYPES OF HEALTH AND CPG giants are rushing to acquire new types of health and wellness startups. CPG giants are expanding their health and wellness scope by acquiring upstart brands. To do this, food and beverage conglomerates are going beyond buying out vitamin and supplement startups. As a result, brands that pitch themselves as health-focused are alsoreaping
WHY TARGET IS INVESTING BILLIONS TO REMODEL ITS STORES To build on its pandemic momentum, Target is once again focusing on its stores. After having a record year in sales — fourth-quarter revenue hit $28.34 billion, growing 21% year-over-year — the big box retailer is looking at a long term store strategy. Despite beating earnings estimates this week, the retailer didn’t provide guidance on the upcoming year. ALIBABA'S INTERNATIONAL EXPANSION GROWS AMID U.S. TENSIONS Alibaba's long play to become an e-commerce player in the U.S. is well on its way, as reflected by its latest quarterly earnings. Despite a global pandemic and being caught amid political tensions, the Chinese retailer is quickly gaining market share HU KITCHEN CO-FOUNDER JASON KARP: THERE ARE 'TOO MANY Hu Kitchen co-founder Jason Karp: There are ‘too many options’ in CPG. Jason Karp is quickly becoming the driving force behind many brands that are selling CPG staples with healthier spins. Along with his wife Jessica and brother Jordan, Jason launched Hu Kitchens in 2012, after autoimmune issues forced him to change his diet. HOW CTV IS RESHAPING TARGETING AND MEASUREMENT FOR MARKETERS How CTV is reshaping targeting and measurement — and growth — for marketers. By tvScientific. by Jason Fairchild, CEO and co-founder at tvScientific. Connected TV is among the fastest-growing channels in digital advertising today. Recent reporting projects that it will grow over 48% this year representing a $13.41 billion advertising market. HOW FAST FOOD BECAME THE NEW SUPREME How fast food became the new Supreme. By Cale Guthrie Weissman. Over the last month, millions have people have stood in line at Popeyes restaurants across the country. At one restaurant in Houston, guns were brandished. Chicken sandwiches have been spotted on eBay, being sold for hundreds of thousands of dollars — ditto Facebook’smarketplace.
COOKIEPOCALYPSE: WHAT THE DEATH OF THE THIRD-PARTY COOKIE Ad tech firm Criteo, for example launched a retail media solution in 2018 that the company has said was “designed to be largely immune against third-party cookie restriction,” by working more closely with retailers to gather first-party data to use for targeting. First-party data means any data that a customer gave a retailer or brand such as email address, or information gleaned from 'HAS TO BE A TOTAL STRUCTURAL CHANGE': JCPENNEY IS RUNNING Since Jill Soltau took over as CEO of JCPenney more than a year ago, there's been no slowdown in announcements touting new executive hires, or store concepts it is piloting, in order to reassure investors that she and her executive team can turn around the beleaguered department store chain. But it's not so much a question of if Soltau can cut losses at JCPenney, but whether she can doMODERN RETAIL
At its earnings report posted Thursday it said that sales grew 89% year-over-year to hit $4 billion — and that it recorded a net profit of $166 million. The apparel company’s new focus now is on avoiding malls and focusing more on growing the Old Navy and Athleta brands. Off-priced retailers are beginning to see new signs of life. WITH DEPOP ACQUISITION, ETSY IS BUILDING A 'HOUSE OF BRANDS' With Depop acquisition, Etsy is building a ‘house of brands’ to fend off marketplace competition. By Anna Hensel. Ivy Liu. Etsy’s strategy for staying ahead of other marketplaces is to acquire more of them. This week, Etsy announced that it acquired Depop, a clothing resale app for $1.6 billion. That announcement comes nearly two years CPG GIANTS ARE RUSHING TO ACQUIRE NEW TYPES OF HEALTH AND CPG giants are rushing to acquire new types of health and wellness startups. CPG giants are expanding their health and wellness scope by acquiring upstart brands. To do this, food and beverage conglomerates are going beyond buying out vitamin and supplement startups. As a result, brands that pitch themselves as health-focused are alsoreaping
WHY TARGET IS INVESTING BILLIONS TO REMODEL ITS STORES To build on its pandemic momentum, Target is once again focusing on its stores. After having a record year in sales — fourth-quarter revenue hit $28.34 billion, growing 21% year-over-year — the big box retailer is looking at a long term store strategy. Despite beating earnings estimates this week, the retailer didn’t provide guidance on the upcoming year. ALIBABA'S INTERNATIONAL EXPANSION GROWS AMID U.S. TENSIONS Alibaba's long play to become an e-commerce player in the U.S. is well on its way, as reflected by its latest quarterly earnings. Despite a global pandemic and being caught amid political tensions, the Chinese retailer is quickly gaining market share HU KITCHEN CO-FOUNDER JASON KARP: THERE ARE 'TOO MANY Hu Kitchen co-founder Jason Karp: There are ‘too many options’ in CPG. Jason Karp is quickly becoming the driving force behind many brands that are selling CPG staples with healthier spins. Along with his wife Jessica and brother Jordan, Jason launched Hu Kitchens in 2012, after autoimmune issues forced him to change his diet. HOW CTV IS RESHAPING TARGETING AND MEASUREMENT FOR MARKETERS How CTV is reshaping targeting and measurement — and growth — for marketers. By tvScientific. by Jason Fairchild, CEO and co-founder at tvScientific. Connected TV is among the fastest-growing channels in digital advertising today. Recent reporting projects that it will grow over 48% this year representing a $13.41 billion advertising market. HOW FAST FOOD BECAME THE NEW SUPREME How fast food became the new Supreme. By Cale Guthrie Weissman. Over the last month, millions have people have stood in line at Popeyes restaurants across the country. At one restaurant in Houston, guns were brandished. Chicken sandwiches have been spotted on eBay, being sold for hundreds of thousands of dollars — ditto Facebook’smarketplace.
COOKIEPOCALYPSE: WHAT THE DEATH OF THE THIRD-PARTY COOKIE Ad tech firm Criteo, for example launched a retail media solution in 2018 that the company has said was “designed to be largely immune against third-party cookie restriction,” by working more closely with retailers to gather first-party data to use for targeting. First-party data means any data that a customer gave a retailer or brand such as email address, or information gleaned from 'HAS TO BE A TOTAL STRUCTURAL CHANGE': JCPENNEY IS RUNNING Since Jill Soltau took over as CEO of JCPenney more than a year ago, there's been no slowdown in announcements touting new executive hires, or store concepts it is piloting, in order to reassure investors that she and her executive team can turn around the beleaguered department store chain. But it's not so much a question of if Soltau can cut losses at JCPenney, but whether she can do MODERN RETAIL RESEARCH: BRANDS' MARKETING BUDGETS ARE 1 day ago · Retailers and brands are experiencing a marketing rebound. New data from a June Modern Retail and Glossy survey of brands and retailers found that 90% planned on having their online marketing budgets back to pre-pandemic levels by the end of 2021. ‘A PASSIONATE AND GROWING COMMUNITY': WHY BRANDS ARE People are continuing to embrace the outdoors after a year of being stuck at home, and brands are responding accordingly. In June 2020, year-over-year sales of outdoor equipment like bicycles, paddle sport gear, golf equipment, camping gear and binoculars were up between 63% and 22%, according to the NPD Group.In 2021, outdoor demand continues: major retailers like Kohl’s, Decker’s HERE ARE 3 TRENDS TO WATCH ON AMAZON PRIME DAY 2021 That date is a departure from most previous years, when Prime Day was consistently a mid-July event (with 2020 being an exception). It also caps off a period of rampant activity for Amazon sellers, many of whom were surprised by the earlier-than-usual Prime Day date and had to scramble to prepare their inventory for the sales event. WHY, AFTER MANY FAILED ATTEMPTS, STAPLES IS DETERMINED TO 19 hours ago · On Friday, Staples made a fourth attempt to acquire ODP, home to the combined Office Depot and Office Max, via a billion dollar offer for the company's consumer-facing businesses. Staples and ODP's businesses have been declining for years. They have sought to grow their businesses by investing in partnerships, experiential stores, and e-commerce. However, in Staples' eyes, the quickest - DTC BRIEFING: PATTERN BRANDS PIVOTS TO ACQUIRING STARTUPS 1 day ago · Pattern Brands was one of a few startups that thought it could crack the customer acquisition challenges brands faced by taking a holding company approach. Led by the former team behind branding agency Gin Lane, Pattern Brands would launch multiple brands under one company, all catering to an affluent millennial customer. Now, Pattern Brands is taking a different strategy. WITH NEW COMMERCE FEATURES, PINTEREST IS CONTINUING TO 1 day ago · One participant in The Goods Event is shaving brand Billie, which is offering a Pinterest-exclusive shaving set at a discounted price of $17. Olive oil brand Brightland is offering The Golden Duo set, which includes the brand’s best-selling Awake and Alive olive oils, along with a bottle spout, for $80. MODERN RETAIL RESEARCH: HALF OF BRAND AND RETAIL WORKERS 19 hours ago · The last year has taken a significant toll on company culture across brands and retailers -- stores were shut down, people lost their jobs and teams were separated from one another. But new research from Glossy and Modern Retail shows that, while worries about mental health still remain, morale across these industries isimproving.
HOW ICE CREAM BRAND ECLIPSE TACKLED GROCERY STORE EXPANSION When Eclipse Foods launched in November 2019, the plant-based ice cream brand initially decided to focus on partnering with a handful of ice cream shops — such as New York’s OddFellows and San Francisco’s Humphry Slocombe chains — before expanding intogrocery stores.
STARTUPS ARE PITCHING AUTO-REPLENISHMENT SERVICES AS DATA Some tech startups are trying to get brands on board with auto-replenishment by pitching them on its potential for data mining. Right now, the big name in auto-replenishment — a rough umbrella term for services that automate the reordering process of, say, a can of soda or any other frequent purchase — is Amazon’s Dash Replenishment program. EXPLAINER: WHAT ARE NANO-FULFILLMENT CENTERS? Unlike multi-million square foot warehouses, micro centers are typically located in much-smaller spaces within cities, averaging about 10,000 square feet. Examples include platforms like Fabric, which builds automated micro-fulfillment centers for retail clients, with a focus on grocery chains.MODERN RETAIL
At its earnings report posted Thursday it said that sales grew 89% year-over-year to hit $4 billion — and that it recorded a net profit of $166 million. The apparel company’s new focus now is on avoiding malls and focusing more on growing the Old Navy and Athleta brands. Off-priced retailers are beginning to see new signs of life. WITH DEPOP ACQUISITION, ETSY IS BUILDING A 'HOUSE OF BRANDS' With Depop acquisition, Etsy is building a ‘house of brands’ to fend off marketplace competition. By Anna Hensel. Ivy Liu. Etsy’s strategy for staying ahead of other marketplaces is to acquire more of them. This week, Etsy announced that it acquired Depop, a clothing resale app for $1.6 billion. That announcement comes nearly two years CPG GIANTS ARE RUSHING TO ACQUIRE NEW TYPES OF HEALTH AND CPG giants are rushing to acquire new types of health and wellness startups. CPG giants are expanding their health and wellness scope by acquiring upstart brands. To do this, food and beverage conglomerates are going beyond buying out vitamin and supplement startups. As a result, brands that pitch themselves as health-focused are alsoreaping
WHY TARGET IS INVESTING BILLIONS TO REMODEL ITS STORES To build on its pandemic momentum, Target is once again focusing on its stores. After having a record year in sales — fourth-quarter revenue hit $28.34 billion, growing 21% year-over-year — the big box retailer is looking at a long term store strategy. Despite beating earnings estimates this week, the retailer didn’t provide guidance on the upcoming year. WHY OCEAN SPRAY'S COOPERATIVE BUSINESS MODEL IS GETTING A Lost in Ocean Spray’s accidental moment in the spotlight is this fact: Ocean Spray is one of America’s oldest — and largest — retail coops. Since its founding, a network of farmers have owned and run the business. And even without TikTok in the picture, its business model is uniquely equipped for 2020. A number of businesses are turning to the cooperative model to stay afloat, while a HOW FAST FOOD BECAME THE NEW SUPREME How fast food became the new Supreme. By Cale Guthrie Weissman. Over the last month, millions have people have stood in line at Popeyes restaurants across the country. At one restaurant in Houston, guns were brandished. Chicken sandwiches have been spotted on eBay, being sold for hundreds of thousands of dollars — ditto Facebook’smarketplace.
ALIBABA'S INTERNATIONAL EXPANSION GROWS AMID U.S. TENSIONS Alibaba's long play to become an e-commerce player in the U.S. is well on its way, as reflected by its latest quarterly earnings. Despite a global pandemic and being caught amid political tensions, the Chinese retailer is quickly gaining market share RENT THE RUNWAY ACQUIRES 94% OF ITS CUSTOMERS THROUGH As Rent the Runway has established itself in the rental apparel market, the business is growing on the back of word-of-mouth, user-generated content and other organic marketing means. According to Anushka Salinas, Rent the Runway’s chief revenue officer, 94% of the company’s customers are acquired organically, while the rest come through paid marketing initiatives. COOKIEPOCALYPSE: WHAT THE DEATH OF THE THIRD-PARTY COOKIE Ad tech firm Criteo, for example launched a retail media solution in 2018 that the company has said was “designed to be largely immune against third-party cookie restriction,” by working more closely with retailers to gather first-party data to use for targeting. First-party data means any data that a customer gave a retailer or brand such as email address, or information gleaned from 'HAS TO BE A TOTAL STRUCTURAL CHANGE': JCPENNEY IS RUNNING Since Jill Soltau took over as CEO of JCPenney more than a year ago, there's been no slowdown in announcements touting new executive hires, or store concepts it is piloting, in order to reassure investors that she and her executive team can turn around the beleaguered department store chain. But it's not so much a question of if Soltau can cut losses at JCPenney, but whether she can doMODERN RETAIL
At its earnings report posted Thursday it said that sales grew 89% year-over-year to hit $4 billion — and that it recorded a net profit of $166 million. The apparel company’s new focus now is on avoiding malls and focusing more on growing the Old Navy and Athleta brands. Off-priced retailers are beginning to see new signs of life. WITH DEPOP ACQUISITION, ETSY IS BUILDING A 'HOUSE OF BRANDS' With Depop acquisition, Etsy is building a ‘house of brands’ to fend off marketplace competition. By Anna Hensel. Ivy Liu. Etsy’s strategy for staying ahead of other marketplaces is to acquire more of them. This week, Etsy announced that it acquired Depop, a clothing resale app for $1.6 billion. That announcement comes nearly two years WHY TARGET IS INVESTING BILLIONS TO REMODEL ITS STORES To build on its pandemic momentum, Target is once again focusing on its stores. After having a record year in sales — fourth-quarter revenue hit $28.34 billion, growing 21% year-over-year — the big box retailer is looking at a long term store strategy. Despite beating earnings estimates this week, the retailer didn’t provide guidance on the upcoming year. CPG GIANTS ARE RUSHING TO ACQUIRE NEW TYPES OF HEALTH AND CPG giants are rushing to acquire new types of health and wellness startups. CPG giants are expanding their health and wellness scope by acquiring upstart brands. To do this, food and beverage conglomerates are going beyond buying out vitamin and supplement startups. As a result, brands that pitch themselves as health-focused are alsoreaping
WHY OCEAN SPRAY'S COOPERATIVE BUSINESS MODEL IS GETTING A Lost in Ocean Spray’s accidental moment in the spotlight is this fact: Ocean Spray is one of America’s oldest — and largest — retail coops. Since its founding, a network of farmers have owned and run the business. And even without TikTok in the picture, its business model is uniquely equipped for 2020. A number of businesses are turning to the cooperative model to stay afloat, while a HOW FAST FOOD BECAME THE NEW SUPREME How fast food became the new Supreme. By Cale Guthrie Weissman. Over the last month, millions have people have stood in line at Popeyes restaurants across the country. At one restaurant in Houston, guns were brandished. Chicken sandwiches have been spotted on eBay, being sold for hundreds of thousands of dollars — ditto Facebook’smarketplace.
ALIBABA'S INTERNATIONAL EXPANSION GROWS AMID U.S. TENSIONS Alibaba's long play to become an e-commerce player in the U.S. is well on its way, as reflected by its latest quarterly earnings. Despite a global pandemic and being caught amid political tensions, the Chinese retailer is quickly gaining market share RENT THE RUNWAY ACQUIRES 94% OF ITS CUSTOMERS THROUGH As Rent the Runway has established itself in the rental apparel market, the business is growing on the back of word-of-mouth, user-generated content and other organic marketing means. According to Anushka Salinas, Rent the Runway’s chief revenue officer, 94% of the company’s customers are acquired organically, while the rest come through paid marketing initiatives. COOKIEPOCALYPSE: WHAT THE DEATH OF THE THIRD-PARTY COOKIE Ad tech firm Criteo, for example launched a retail media solution in 2018 that the company has said was “designed to be largely immune against third-party cookie restriction,” by working more closely with retailers to gather first-party data to use for targeting. First-party data means any data that a customer gave a retailer or brand such as email address, or information gleaned from 'HAS TO BE A TOTAL STRUCTURAL CHANGE': JCPENNEY IS RUNNING Since Jill Soltau took over as CEO of JCPenney more than a year ago, there's been no slowdown in announcements touting new executive hires, or store concepts it is piloting, in order to reassure investors that she and her executive team can turn around the beleaguered department store chain. But it's not so much a question of if Soltau can cut losses at JCPenney, but whether she can do SUBSCRIBE TO MODERN RETAIL+ Modern Retail+ helps members stay on the cutting edge of retail’s reinvention. Subscribe now to gain access to unlimited stories, exclusive content, proprietary research and more. What you get with Modern Retail+ membership Members have access to a range of exclusive features, benefits and perks, including: Unlimited Access Full access to unlimited Modern Retail content, MODERN RETAIL RESEARCH: BRANDS' MARKETING BUDGETS ARE 23 hours ago · Retailers and brands are experiencing a marketing rebound. New data from a June Modern Retail and Glossy survey of brands and retailers found that 90% planned on having their online marketing budgets back to pre-pandemic levels by the end of 2021. ‘A PASSIONATE AND GROWING COMMUNITY': WHY BRANDS ARE 1 day ago · People are continuing to embrace the outdoors after a year of being stuck at home, and brands are responding accordingly. In June 2020, year-over-year sales of outdoor equipment like bicycles, paddle sport gear, golf equipment, camping gear and binoculars were up between 63% and 22%, according to the NPD Group.In 2021, outdoor demand continues: major retailers like Kohl’s, Decker’s WHY RETAILERS ARE INCREASINGLY BUILDING MOBILE APPS FOR 1 day ago · In addition to Walmart, Target has also had an employee-facing mobile app for four years called myCheckout, while other retailers like Lowe’s decided to create employee-facing apps during the coronavirus pandemic to help managers and employees managenew tasks.
HERE ARE 3 TRENDS TO WATCH ON AMAZON PRIME DAY 2021 That date is a departure from most previous years, when Prime Day was consistently a mid-July event (with 2020 being an exception). It also caps off a period of rampant activity for Amazon sellers, many of whom were surprised by the earlier-than-usual Prime Day date and had to scramble to prepare their inventory for the sales event. HOW ICE CREAM BRAND ECLIPSE TACKLED GROCERY STORE EXPANSION When Eclipse Foods launched in November 2019, the plant-based ice cream brand initially decided to focus on partnering with a handful of ice cream shops — such as New York’s OddFellows and San Francisco’s Humphry Slocombe chains — before expanding intogrocery stores.
WITH NEW COMMERCE FEATURES, PINTEREST IS CONTINUING TO 23 hours ago · One participant in The Goods Event is shaving brand Billie, which is offering a Pinterest-exclusive shaving set at a discounted price of $17. Olive oil brand Brightland is offering The Golden Duo set, which includes the brand’s best-selling Awake and Alive olive oils, along with a bottle spout, for $80. 'A MUCH MORE OPEN CANVAS': WHY ROBLOX IS THE NEXT BRAND Gucci wasn’t the first major retail brand to build a virtual experience within Roblox. Nike has launched campaigns on Roblox for years, including giving users the ability to buy virtual versions of its shoes since 2019; and Nerf developed a Roblox adventure game based around its products. Ryan Kaji, a 9-year-old toy influencer and YouTube’s highest-paid creator, has a Roblox game in which PODCASTS | PAGE 6 OF 6 | MODERN RETAIL The Modern Retail Podcast hears from entrepreneurs in the retail space, including the buzzy world of DTC. Cale Guthrie Weissman, Modern Retail’s editor, hosts. STARTUPS ARE PITCHING AUTO-REPLENISHMENT SERVICES AS DATA 1 day ago · Some tech startups are trying to get brands on board with auto-replenishment by pitching them on its potential for data mining. Right now, the big name in auto-replenishment — a rough umbrella term for services that automate the reordering process of, say, a can of soda or any other frequent purchase — is Amazon’s Dash Replenishment program.MODERN RETAIL
Amazon Briefing: 3 trends to watch on Prime Day 2021 One of the biggest storylines of this year’s Prime Day is inventory problems. Toward the end of May, third-party sellers began reporting that their inventory maximums had dropped suddenly -- meaning, essentially, that Amazon would only accept a reduced amount of inventory into itswarehouses.
HOW FAST FOOD BECAME THE NEW SUPREME Supreme has long been an arbiter of all what's cool, thanks to its drop model strategy. The brand keeps customers waiting and then drops new items at a moment's notice. Now, fast food restaurants are takingto this ploy.
RENT THE RUNWAY ACQUIRES 94% OF ITS CUSTOMERS THROUGH As Rent the Runway has established itself in the rental apparel market, the business is growing on the back of word-of-mouth, user-generated content and other organic marketing means. According to Anushka Salinas, Rent the Runway’s chief revenue officer, 94% of the company’s customers are acquired organically, while the rest come through paid marketing initiatives. WHY OCEAN SPRAY'S COOPERATIVE BUSINESS MODEL IS GETTING ACRANBERRY OCEAN SPRAYOCEAN SPRAY CRANBERRY COMPANYOCEAN SPRAY FACTORYOCEAN SPRAY LAKEVILLEOCEAN SPRAY LAKEVILLE MAOCEAN SPRAY WIKI Lost in Ocean Spray’s accidental moment in the spotlight is this fact: Ocean Spray is one of America’s oldest — and largest — retail coops. Since its founding, a network of farmers have owned and run the business. And even without TikTok in the picture, its business model is uniquely equipped for 2020. A number of businesses are turning to the cooperative model to stay afloat, while a WITH DEPOP ACQUISITION, ETSY IS BUILDING A 'HOUSE OF BRANDS' Etsy, however, is taking a different approach: It’s operating three distinct marketplaces, betting that the name recognition of each of these brands will help Etsy more quickly acquire new customers than if it were to say, launch clothing resale under the Etsy brand. CPG GIANTS ARE RUSHING TO ACQUIRE NEW TYPES OF HEALTH AND More than ever, the consumer has an appetite for younger products, said Cole. However, the trend has been growing for years. “But these deals are happening much quicker than before,” Cole said, pointing to Mondelez International’s recent acquisition of chocolate brand Hu, which launched in 2012. COOKIEPOCALYPSE: WHAT THE DEATH OF THE THIRD-PARTY COOKIEWHAT IS THIRD PARTY COOKIE BLOCKINGALLOW THIRD PARTY COOKIESENABLE THIRD PARTY COOKIESGOOGLE THIRD PARTY COOKIESWHY BLOCK THIRD PARTY COOKIESENABLE THIRD PARTY COOKIES EDGE Ad tech firm Criteo, for example launched a retail media solution in 2018 that the company has said was “designed to be largely immune against third-party cookie restriction,” by working more closely with retailers to gather first-party data to use for targeting. First-party data means any data that a customer gave a retailer or brand such as email address, or information gleaned from ALIBABA'S INTERNATIONAL EXPANSION GROWS AMID U.S. TENSIONS Alibaba's long play to become an e-commerce player in the U.S. is well on its way, as reflected by its latest quarterly earnings. Despite a global pandemic and being caught amid political tensions, the Chinese retailer is quickly gaining market share 'HAS TO BE A TOTAL STRUCTURAL CHANGE': JCPENNEY IS RUNNING Since Jill Soltau took over as CEO of JCPenney more than a year ago, there's been no slowdown in announcements touting new executive hires, or store concepts it is piloting, in order to reassure investors that she and her executive team can turn around the beleaguered department store chain. But it's not so much a question of if Soltau can cut losses at JCPenney, but whether she can do WHY TARGET IS INVESTING BILLIONS TO REMODEL ITS STORES To build on its pandemic momentum, Target is once again focusing on its stores. After having a record year in sales — fourth-quarter revenue hit $28.34 billion, growing 21% year-over-year — the big box retailer is looking at a long term store strategy. Despite beating earnings estimates this week, the retailer didn’t provide guidance on the upcoming year.MODERN RETAIL
Amazon Briefing: 3 trends to watch on Prime Day 2021 One of the biggest storylines of this year’s Prime Day is inventory problems. Toward the end of May, third-party sellers began reporting that their inventory maximums had dropped suddenly -- meaning, essentially, that Amazon would only accept a reduced amount of inventory into itswarehouses.
HOW FAST FOOD BECAME THE NEW SUPREME Supreme has long been an arbiter of all what's cool, thanks to its drop model strategy. The brand keeps customers waiting and then drops new items at a moment's notice. Now, fast food restaurants are takingto this ploy.
RENT THE RUNWAY ACQUIRES 94% OF ITS CUSTOMERS THROUGH As Rent the Runway has established itself in the rental apparel market, the business is growing on the back of word-of-mouth, user-generated content and other organic marketing means. According to Anushka Salinas, Rent the Runway’s chief revenue officer, 94% of the company’s customers are acquired organically, while the rest come through paid marketing initiatives. WHY OCEAN SPRAY'S COOPERATIVE BUSINESS MODEL IS GETTING ACRANBERRY OCEAN SPRAYOCEAN SPRAY CRANBERRY COMPANYOCEAN SPRAY FACTORYOCEAN SPRAY LAKEVILLEOCEAN SPRAY LAKEVILLE MAOCEAN SPRAY WIKI Lost in Ocean Spray’s accidental moment in the spotlight is this fact: Ocean Spray is one of America’s oldest — and largest — retail coops. Since its founding, a network of farmers have owned and run the business. And even without TikTok in the picture, its business model is uniquely equipped for 2020. A number of businesses are turning to the cooperative model to stay afloat, while a WITH DEPOP ACQUISITION, ETSY IS BUILDING A 'HOUSE OF BRANDS' Etsy, however, is taking a different approach: It’s operating three distinct marketplaces, betting that the name recognition of each of these brands will help Etsy more quickly acquire new customers than if it were to say, launch clothing resale under the Etsy brand. CPG GIANTS ARE RUSHING TO ACQUIRE NEW TYPES OF HEALTH AND More than ever, the consumer has an appetite for younger products, said Cole. However, the trend has been growing for years. “But these deals are happening much quicker than before,” Cole said, pointing to Mondelez International’s recent acquisition of chocolate brand Hu, which launched in 2012. COOKIEPOCALYPSE: WHAT THE DEATH OF THE THIRD-PARTY COOKIEWHAT IS THIRD PARTY COOKIE BLOCKINGALLOW THIRD PARTY COOKIESENABLE THIRD PARTY COOKIESGOOGLE THIRD PARTY COOKIESWHY BLOCK THIRD PARTY COOKIESENABLE THIRD PARTY COOKIES EDGE Ad tech firm Criteo, for example launched a retail media solution in 2018 that the company has said was “designed to be largely immune against third-party cookie restriction,” by working more closely with retailers to gather first-party data to use for targeting. First-party data means any data that a customer gave a retailer or brand such as email address, or information gleaned from ALIBABA'S INTERNATIONAL EXPANSION GROWS AMID U.S. TENSIONS Alibaba's long play to become an e-commerce player in the U.S. is well on its way, as reflected by its latest quarterly earnings. Despite a global pandemic and being caught amid political tensions, the Chinese retailer is quickly gaining market share 'HAS TO BE A TOTAL STRUCTURAL CHANGE': JCPENNEY IS RUNNING Since Jill Soltau took over as CEO of JCPenney more than a year ago, there's been no slowdown in announcements touting new executive hires, or store concepts it is piloting, in order to reassure investors that she and her executive team can turn around the beleaguered department store chain. But it's not so much a question of if Soltau can cut losses at JCPenney, but whether she can do WHY TARGET IS INVESTING BILLIONS TO REMODEL ITS STORES To build on its pandemic momentum, Target is once again focusing on its stores. After having a record year in sales — fourth-quarter revenue hit $28.34 billion, growing 21% year-over-year — the big box retailer is looking at a long term store strategy. Despite beating earnings estimates this week, the retailer didn’t provide guidance on the upcoming year. SUBSCRIBE TO MODERN RETAIL+ Modern Retail+ helps members stay on the cutting edge of retail’s reinvention. Subscribe now to gain access to unlimited stories, exclusive content, proprietary research and more. What you get with Modern Retail+ membership Members have access to a range of exclusive features, benefits and perks, including: Unlimited Access Full access to unlimited Modern Retail content, ‘A PASSIONATE AND GROWING COMMUNITY': WHY BRANDS ARE 22 hours ago · People are continuing to embrace the outdoors after a year of being stuck at home, and brands are responding accordingly. In June 2020, year-over-year sales of outdoor equipment like bicycles, paddle sport gear, golf equipment, camping gear and binoculars were up between 63% and 22%, according to the NPD Group.In 2021, outdoor demand continues: major retailers like Kohl’s, Decker’s WHY RETAILERS ARE INCREASINGLY BUILDING MOBILE APPS FOR 22 hours ago · In addition to Walmart, Target has also had an employee-facing mobile app for four years called myCheckout, while other retailers like Lowe’s decided to create employee-facing apps during the coronavirus pandemic to help managers and employees managenew tasks.
HERE ARE 3 TRENDS TO WATCH ON AMAZON PRIME DAY 2021 That date is a departure from most previous years, when Prime Day was consistently a mid-July event (with 2020 being an exception). It also caps off a period of rampant activity for Amazon sellers, many of whom were surprised by the earlier-than-usual Prime Day date and had to scramble to prepare their inventory for the sales event. 'A MUCH MORE OPEN CANVAS': WHY ROBLOX IS THE NEXT BRAND Gucci wasn’t the first major retail brand to build a virtual experience within Roblox. Nike has launched campaigns on Roblox for years, including giving users the ability to buy virtual versions of its shoes since 2019; and Nerf developed a Roblox adventure game based around its products. Ryan Kaji, a 9-year-old toy influencer and YouTube’s highest-paid creator, has a Roblox game in which STARTUPS ARE PITCHING AUTO-REPLENISHMENT SERVICES AS DATA 22 hours ago · Some tech startups are trying to get brands on board with auto-replenishment by pitching them on its potential for data mining. Right now, the big name in auto-replenishment — a rough umbrella term for services that automate the reordering process of, say, a can of soda or any other frequent purchase — is Amazon’s Dash Replenishment program. HOW FARMER'S FRIDGE PIVOTED TO HOME DELIVERY DURING THE That’s essentially what happened with Farmer’s Fridge, a company best known for its salad vending machines. Since 2013, the company has been growing its vending machine presence — first in the Midwest,and then beyond.
HOW ICE CREAM BRAND ECLIPSE TACKLED GROCERY STORE EXPANSION When Eclipse Foods launched in November 2019, the plant-based ice cream brand initially decided to focus on partnering with a handful of ice cream shops — such as New York’s OddFellows and San Francisco’s Humphry Slocombe chains — before expanding intogrocery stores.
PODCASTS | PAGE 6 OF 6 | MODERN RETAIL The Modern Retail Podcast hears from entrepreneurs in the retail space, including the buzzy world of DTC. Cale Guthrie Weissman, Modern Retail’s editor, hosts. AS SWEETGREEN EXPANDS TO NEW LOCATIONS, IT'S USING OOH TO With Sweetgreen’s first Atlanta location opening next week on Tuesday June 8, the chain is employing OOH in the city for the first time. At the same time, the chain recently unveiled a rebrand and partnered with tennis superstar Naomi Osaka; new OOH ads in various cities featuring Osaka touting her new salad bowl and the rebrand.Subscribe Login
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Retail Revolution
HOW FASHION RENTAL SERVICES ARE TRYING TO WIN BACK SUBSCRIBERS Before the pandemic, there was an explosion in new rental services as even retailers including Bloomingdale’s and Urban Outfitters, Inc. took up the trend. But when the pandemic hit, many of these companies took a hit as users paused their memberships and took up loungewear. Now, fashion rentals are focused on catering to users who have reactivated their accounts in time for summer gatherings.By Gabriela Barkho
Top Stories Jun 04
Marketing
AS SWEETGREEN EXPANDS TO NEW LOCATIONS, THE FAST-CASUAL CHAIN IS USING OOH, COMMUNITY MARKETING TO ‘GENERATE TRIALS’ As the country opens up again and Sweetgreen continues its expansion into new markets, the fast-casual salad chain is starting to invest more in out-of-home advertising. Doing so is meant to “amplify the marketing we’re doing online,” according to Nathaniel Ru co-founder and co-CEO of Sweetgreen.The Amazon Effect
AMAZON BRIEFING: 3 TRENDS TO WATCH ON PRIME DAY 2021 One of the biggest storylines of this year’s Prime Day is inventory problems. Toward the end of May, third-party sellers began reporting that their inventory maximums had dropped suddenly -- meaning, essentially, that Amazon would only accept a reduced amount of inventory into its warehouses.Retail Revolution
WITH DEPOP ACQUISITION, ETSY IS BUILDING A 'HOUSE OF BRANDS' TO FEND OFF MARKETPLACE COMPETITION This week, Etsy announced that it has acquired Depop, a clothing resale app for $1.6 billion. That announcement comes nearly two years after Etsy acquired Reverb, a marketplace for new and used music gear. In its press release, Etsy laid out its rationale for acquiring Depop: It help Etsy further its "house of brands" strategy, in which it will operate the three marketplaces separately -- Etsy, Depop and Reverb -- but share technology, marketing, product and customer servicesstaff.
OTHER NEWS TO KNOW
* Once again, big box retailers are trying to compete with Prime Day.
Both Target and Walmart announced sales that coincide with Amazon’s annual shopping event. Target will have a three-day long Deal Days, where customers can get select discounts and delivery on items. Walmart’s version is branded Deals for Days. It will be held in store and online, and feature markdowns comparable to Black Friday, according to the retailer. * Fashion retailer Express announced it will sell off up to 15 million shares “from time to time.” The company said it will invest cash from the stock sales toward paying off debts or investing in the brand’s e-commerce channel. * Lululemon reported a blockbuster first quarter earnings on Thursday. Revenue grew 88% year-over-year (57% on a two-year basis), hitting $1.23 billion. $545.1M Lululemon's direct-to-consumer revenuePODCASTS
How Farmer’s Fridge pivoted to home delivery during the pandemic ‘We’re a growth brand’: Tillamook’s CEO on the dairy company’s eastward expansion ‘We very much see retailers as acquisition channels’: Caraway CEO Jordan Nathan on the cookware brand’s growth strategyLatest Stories
HOW FARMER'S FRIDGE PIVOTED TO HOME DELIVERY DURING THE PANDEMIC According to Farmer's Fridge founder and CEO Luke Saunders, pivoting to home delivery helped keep the business afloat. Farmer's Fridge now has three primary channels: vending machines, business-to-business and home delivery. This year is getting back to growth," said Saunders on the Modern Retail Podcast. "We're doing across allthree channels."
Retail Revolution
HOW ICE CREAM BRAND ECLIPSE TACKLED GROCERY STORE EXPANSION When it launched at the end of 2019, dairy alternative brand Eclipse was focused on selling wholesale ice cream to service shops. However, when the pandemic hit a few months into its launch, the company's co-founders decided to bet on retail by packaging and shipping productto grocery stores.
Sponsored
WHY STRATEGIC INVENTORY PLANNING HAS BECOME ESSENTIAL TO RETAILSUCCESS
MACY'S AND NORDSTROM ARE BETTING ON OFF-PRICE TO STAY RELEVANT AFTERTHE PANDEMIC
As Nordstrom and Macy's are still struggling to return to 2019 sales levels, they are investing more in their off-price businesses to acquire new customers. Nordstrom is focused on driving more Nordstrom Rack sales with the help of its e-commerce business. Macy's meanwhile is opening more off-mall locations and store-in-store locations.The Amazon Effect
'IT'S PRETTY RARE FOR US NOT TO HAVE SEVERAL BIDS ON A COMPANY': PERCH CEO CHRIS BELL ON THE EXPLOSION OF AMAZON ROLLUP COMPANIES Last week, the e-commerce rollup space got one of its biggest endorsements yet when the SoftBank Vision Fund led a $775 million investment round in Perch, a Boston-based rollup company that has been active since January 2020. Modern Retail talked to Chris Bell, a former Wayfair executive who is now founder and CEO of Perch, about how he is thinking about standing out in such a crowded market.DTC Era
DTC BRIEFING: PARTNERSHIPS ARE BECOMING A CONSISTENT PART OF STARTUPS’ MARKETING PLAYBOOKS With summer approaching and people being inclined to spend more time at the beach than they are online shopping, brands are looking for creative marketing tactics to drum up excitement. And one of the most common tactics startups have started experimenting more with in recent years is partnership marketing. Partnership marketing encompasses everything from product giveaways on Instagram to selling more co-branded items, and they're increasingly becoming a small but critical component of startups' strategies for critical sales moments.Member Exclusive
'A MUCH MORE OPEN CANVAS': WHY ROBLOX IS THE NEXT BRAND MARKETINGFRONTIER
The fact that a major fashion brand like Gucci is investing in Roblox underscores how, in recent months, retail brands have increasingly been eyeing ways to build out a presence on the platform.Sponsored
HOW E-COMMERCE DATA IS STRENGTHENING IN-STORE STRATEGY AND SALESEarnings
CHEATSHEET: DRESSES, HANDBAGS AND ACTIVEWEAR DRIVE APPAREL RETAILERS’ FIRST QUARTER SUCCESS As first quarter earnings calls come to a close, department stores and apparel retailers report that dresses, handbags and activewear drove first quarter sales boosts, while footwear was a mixed bag. To get a better sense of what subcategories are driving success, and which categories are falling behind, Modern Retail rounded up recent earnings call comments from apparel retailers. Modern Retail Marketing Leaders ForumJul 21, 2021
At the Modern Retail Marketing Leaders Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.Book Passes
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