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NANJING MARKETING GROUP Understand the market, build your brand and make sales in China. Nanjing Marketing Group has been running Chinese-language digital marketing campaigns for Western clients since 2008. Our blog covers marketing topics from WeChat organic marketing to Baidu advertising to B2B marketing for China. CONTACT US | NANJING MARKETING GROUP Nara Bi (毕宇宁) nara@nanjingmarketinggroup.com. Nanjing Marketing Group is located in downtown Nanjing, Jiangsu Province, China. Nanjing is a city with more than 8-million people. It's located in eastern China, 80 minutes from downtown Shanghai via train and 4 hours from Beijing. Tel: +86 (0)25 8655 1590 (Monday to Friday: 9am to 5pm China CHINESE ICP LICENSE GUIDE (HOW TO HOST YOUR WEBSITE IN Below is a step-by-step guide to completing the process. These steps were for our hosting provider and location, but the steps you’ll need to follow will be similar. Still, expect some speed bumps along the way! Step 1 - Go to the hosting provider’s ICP license application page. Step 2 - THE 2021 GUIDE TO WECHAT OFFICIAL ACCOUNT SETUP With over a billion users, WeChat is the most popular social platform in China. If you want to get your brand on WeChat, you’ll need to go through a setup process that is more in-depth than the average Western social platform. There are a few things about the setup that you should decide ahead of time; otherwise, you could run into big problems later. We’ve helped Western businesses set up A COMPREHENSIVE GUIDE TO BILIBILI ACCOUNT SETUP AND This post explains the technicalities behind setting up and verifying an account on Bilibili. It is useful for wanna-be influencers, businesses, organisations ONLINE PAYMENTS IN CHINA UnionPay is an online transaction platform integrated with various online payment methods. It is China's first financial-level pre-authorization service for secured transactions. The system allows payment for online shopping at any merchants that accept UnionPay. It launched a cross-border payment service as early as in 2007. A SIMPLE GUIDE TO WEIBO SETUP & VERIFICATION FOR FOREIGN Sina Weibo is one of the biggest and most popular social media platforms in China. It’s often called the “Chinese Twitter”, but it’s actually more versatile. If you need a Western comparison, it could be described as a good mix of Facebook and Instagram. With 497 million monthly active users (as of September 2019), Weibo is one of our most recommended platforms for clients. It should EVERYTHING YOU NEED TO KNOW ABOUT TMALL GLOBAL China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years. Alibaba’s shopping platforms such as Taobao (C2C) and Tmall (B2C) are frequented by Chinese consumers looking for ways to reach brands EVERYTHING YOU NEED TO KNOW ABOUT WECHAT PUBLIC ACCOUNTSSEE MORE ON NANJINGMARKETINGGROUP.COM FROM TRASH TO TREASURE: IS THERE A CURE FOR CHINA’S TRASH Case Study: The Bulk House. With the premise that educating and engaging the youth is the answer to resolving the dilemma of China’s waste problem beyond that of a simple quick fix, the company dubbed ‘ The Bulk House ’, has spotted a niche. The Beijing-based company, founded by Carrie Yu at the age of 16, aims to promotesustainable
ABOUT NANJING MARKETING GROUP Nanjing Marketing Group is a bridge between China and the rest of the world. Our 20-person team has the experience, structure and culture to help Western businesses rapidly scale up their revenues and/or sales leads in China. With us, you would work with one of our 5-person cross-functional teams. Each team has all the necessary skills to CHINA MARKETING BLOG This is one edition of our ten-piece B2B marketing email course. The way we use email for marketing in China is a bit. Now more than ever Chinese businesses are looking for something to improve their results. The Chinese economy is. Sina Weibo, commonly known just as Weibo, is often compared to Twitter. A SIMPLE GUIDE TO WEIBO SETUP & VERIFICATION FOR FOREIGN Sina Weibo is one of the biggest and most popular social media platforms in China. It’s often called the “Chinese Twitter”, but it’s actually more versatile. If you need a Western comparison, it could be described as a good mix of Facebook and Instagram. With 497 million monthly active users (as of September 2019), Weibo is one of our most recommended platforms for clients. It should INTRODUCTION TO LIVE-STREAMING IN CHINA Research company Analysys states that by 2018 the estimated number of video game streaming users in China will reach 300 million. If it was not enough to prove how hot the market has been, in Dec 2017 Google invested 500 mln Yuan (sic!) into EVERYTHING YOU NEED TO KNOW ABOUT WECHAT PUBLIC ACCOUNTS WeChat is a phenomenon. In the space of a few years it has grown to be China’s most popular instant messaging (IM) app, and then some. As well as IM, the WeChat platform is e-commerce, gaming, banking and marketing. Social networks In Q2 2014 Tencent’s figures showed that WeChat now has 438 million monthly active users (MAU), up from 396 million MAU in Q1. To put this into EVERYTHING YOU NEED TO KNOW ABOUT TMALL GLOBAL China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years. Alibaba’s shopping platforms such as Taobao (C2C) and Tmall (B2C) are frequented by Chinese consumers looking for ways to reach brands WHAT INNATE ADVANTAGES DO WESTERN BRANDS HAVE IN CHINA Here's a list: KFC, Nike, BMW, Apple, Levi's, Microsoft, and Starbucks; what unites them? Not only are they examples of western brands in China who have managed to win both Chinese consumers' hard-earned yuan, but also, significantly, their hearts (though not all of them achieved this without issue more on that later). KFC is a good example of a brand with well-localized OVERVIEW OF THE CHINESE LANGUAGE What type of Chinese is used in China? The simple answer, and the answer you should know if you’re planning on marketing to Chinese consumers, is that the official language of China is Mandarin Chinese and it is written in “simplified” characters. Simplified Mandarin Chinese is used all across Mainland China from the biggest cities tothe rural areas.
INTRODUCTION TO XIAOHONGSHU In brief, Xiaohongshu is a $3 billion valuated unicorn company with 85 million MAUs, which first started as a small online community for young Chinese shoppers to share their shopping know-how and product reviews. The online community now became what is known as a cross-border social e-commerce platform, threatening Chinese giantssuch as Taobao.
WHAT IS THE DIFFERENCE BETWEEN WECHAT PUBLIC ACCOUNTS As of September 2014 Tencent reported that monthly active users (MAU) of WeChat now stands at 468 million. The figures for Q3 show an increase of 39% YoY. It’s for this reason that there has been an explosion of articles about how to use WeChat’s marketing platforms. I’ve written about it extensively for Nanjing Marketing Group, but with the constant development of WeChat come NANJING MARKETING GROUP Understand the market, build your brand and make sales in China. Nanjing Marketing Group has been running Chinese-language digital marketing campaigns for Western clients since 2008. Our blog covers marketing topics from WeChat organic marketing to Baidu advertising to B2B marketing for China. CONTACT US | NANJING MARKETING GROUP Nara Bi (毕宇宁) nara@nanjingmarketinggroup.com. Nanjing Marketing Group is located in downtown Nanjing, Jiangsu Province, China. Nanjing is a city with more than 8-million people. It's located in eastern China, 80 minutes from downtown Shanghai via train and 4 hours from Beijing. Tel: +86 (0)25 8655 1590 (Monday to Friday: 9am to 5pm China CHINESE ICP LICENSE GUIDE (HOW TO HOST YOUR WEBSITE IN Below is a step-by-step guide to completing the process. These steps were for our hosting provider and location, but the steps you’ll need to follow will be similar. Still, expect some speed bumps along the way! Step 1 - Go to the hosting provider’s ICP license application page. Step 2 - THE 2021 GUIDE TO WECHAT OFFICIAL ACCOUNT SETUP With over a billion users, WeChat is the most popular social platform in China. If you want to get your brand on WeChat, you’ll need to go through a setup process that is more in-depth than the average Western social platform. There are a few things about the setup that you should decide ahead of time; otherwise, you could run into big problems later. We’ve helped Western businesses set up A COMPREHENSIVE GUIDE TO BILIBILI ACCOUNT SETUP AND This post explains the technicalities behind setting up and verifying an account on Bilibili. It is useful for wanna-be influencers, businesses, organisations ONLINE PAYMENTS IN CHINA UnionPay is an online transaction platform integrated with various online payment methods. It is China's first financial-level pre-authorization service for secured transactions. The system allows payment for online shopping at any merchants that accept UnionPay. It launched a cross-border payment service as early as in 2007. A SIMPLE GUIDE TO WEIBO SETUP & VERIFICATION FOR FOREIGN Sina Weibo is one of the biggest and most popular social media platforms in China. It’s often called the “Chinese Twitter”, but it’s actually more versatile. If you need a Western comparison, it could be described as a good mix of Facebook and Instagram. With 497 million monthly active users (as of September 2019), Weibo is one of our most recommended platforms for clients. It should EVERYTHING YOU NEED TO KNOW ABOUT TMALL GLOBAL China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years. Alibaba’s shopping platforms such as Taobao (C2C) and Tmall (B2C) are frequented by Chinese consumers looking for ways to reach brands EVERYTHING YOU NEED TO KNOW ABOUT WECHAT PUBLIC ACCOUNTSSEE MORE ON NANJINGMARKETINGGROUP.COM FROM TRASH TO TREASURE: IS THERE A CURE FOR CHINA’S TRASH Case Study: The Bulk House. With the premise that educating and engaging the youth is the answer to resolving the dilemma of China’s waste problem beyond that of a simple quick fix, the company dubbed ‘ The Bulk House ’, has spotted a niche. The Beijing-based company, founded by Carrie Yu at the age of 16, aims to promotesustainable
NANJING MARKETING GROUP Understand the market, build your brand and make sales in China. Nanjing Marketing Group has been running Chinese-language digital marketing campaigns for Western clients since 2008. Our blog covers marketing topics from WeChat organic marketing to Baidu advertising to B2B marketing for China. CONTACT US | NANJING MARKETING GROUP Nara Bi (毕宇宁) nara@nanjingmarketinggroup.com. Nanjing Marketing Group is located in downtown Nanjing, Jiangsu Province, China. Nanjing is a city with more than 8-million people. It's located in eastern China, 80 minutes from downtown Shanghai via train and 4 hours from Beijing. Tel: +86 (0)25 8655 1590 (Monday to Friday: 9am to 5pm China CHINESE ICP LICENSE GUIDE (HOW TO HOST YOUR WEBSITE IN Below is a step-by-step guide to completing the process. These steps were for our hosting provider and location, but the steps you’ll need to follow will be similar. Still, expect some speed bumps along the way! Step 1 - Go to the hosting provider’s ICP license application page. Step 2 - THE 2021 GUIDE TO WECHAT OFFICIAL ACCOUNT SETUP With over a billion users, WeChat is the most popular social platform in China. If you want to get your brand on WeChat, you’ll need to go through a setup process that is more in-depth than the average Western social platform. There are a few things about the setup that you should decide ahead of time; otherwise, you could run into big problems later. We’ve helped Western businesses set up A COMPREHENSIVE GUIDE TO BILIBILI ACCOUNT SETUP AND This post explains the technicalities behind setting up and verifying an account on Bilibili. It is useful for wanna-be influencers, businesses, organisations ONLINE PAYMENTS IN CHINA UnionPay is an online transaction platform integrated with various online payment methods. It is China's first financial-level pre-authorization service for secured transactions. The system allows payment for online shopping at any merchants that accept UnionPay. It launched a cross-border payment service as early as in 2007. A SIMPLE GUIDE TO WEIBO SETUP & VERIFICATION FOR FOREIGN Sina Weibo is one of the biggest and most popular social media platforms in China. It’s often called the “Chinese Twitter”, but it’s actually more versatile. If you need a Western comparison, it could be described as a good mix of Facebook and Instagram. With 497 million monthly active users (as of September 2019), Weibo is one of our most recommended platforms for clients. It should EVERYTHING YOU NEED TO KNOW ABOUT TMALL GLOBAL China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years. Alibaba’s shopping platforms such as Taobao (C2C) and Tmall (B2C) are frequented by Chinese consumers looking for ways to reach brands EVERYTHING YOU NEED TO KNOW ABOUT WECHAT PUBLIC ACCOUNTSSEE MORE ON NANJINGMARKETINGGROUP.COM FROM TRASH TO TREASURE: IS THERE A CURE FOR CHINA’S TRASH Case Study: The Bulk House. With the premise that educating and engaging the youth is the answer to resolving the dilemma of China’s waste problem beyond that of a simple quick fix, the company dubbed ‘ The Bulk House ’, has spotted a niche. The Beijing-based company, founded by Carrie Yu at the age of 16, aims to promotesustainable
ABOUT NANJING MARKETING GROUP Nanjing Marketing Group is a bridge between China and the rest of the world. Our 20-person team has the experience, structure and culture to help Western businesses rapidly scale up their revenues and/or sales leads in China. With us, you would work with one of our 5-person cross-functional teams. Each team has all the necessary skills to CHINA MARKETING BLOG This is one edition of our ten-piece B2B marketing email course. The way we use email for marketing in China is a bit. Now more than ever Chinese businesses are looking for something to improve their results. The Chinese economy is. Sina Weibo, commonly known just as Weibo, is often compared to Twitter. A SIMPLE GUIDE TO WEIBO SETUP & VERIFICATION FOR FOREIGN Sina Weibo is one of the biggest and most popular social media platforms in China. It’s often called the “Chinese Twitter”, but it’s actually more versatile. If you need a Western comparison, it could be described as a good mix of Facebook and Instagram. With 497 million monthly active users (as of September 2019), Weibo is one of our most recommended platforms for clients. It should INTRODUCTION TO LIVE-STREAMING IN CHINA Research company Analysys states that by 2018 the estimated number of video game streaming users in China will reach 300 million. If it was not enough to prove how hot the market has been, in Dec 2017 Google invested 500 mln Yuan (sic!) into EVERYTHING YOU NEED TO KNOW ABOUT WECHAT PUBLIC ACCOUNTS WeChat is a phenomenon. In the space of a few years it has grown to be China’s most popular instant messaging (IM) app, and then some. As well as IM, the WeChat platform is e-commerce, gaming, banking and marketing. Social networks In Q2 2014 Tencent’s figures showed that WeChat now has 438 million monthly active users (MAU), up from 396 million MAU in Q1. To put this into EVERYTHING YOU NEED TO KNOW ABOUT TMALL GLOBAL China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years. Alibaba’s shopping platforms such as Taobao (C2C) and Tmall (B2C) are frequented by Chinese consumers looking for ways to reach brands WHAT INNATE ADVANTAGES DO WESTERN BRANDS HAVE IN CHINA Here's a list: KFC, Nike, BMW, Apple, Levi's, Microsoft, and Starbucks; what unites them? Not only are they examples of western brands in China who have managed to win both Chinese consumers' hard-earned yuan, but also, significantly, their hearts (though not all of them achieved this without issue more on that later). KFC is a good example of a brand with well-localized OVERVIEW OF THE CHINESE LANGUAGE What type of Chinese is used in China? The simple answer, and the answer you should know if you’re planning on marketing to Chinese consumers, is that the official language of China is Mandarin Chinese and it is written in “simplified” characters. Simplified Mandarin Chinese is used all across Mainland China from the biggest cities tothe rural areas.
INTRODUCTION TO XIAOHONGSHU In brief, Xiaohongshu is a $3 billion valuated unicorn company with 85 million MAUs, which first started as a small online community for young Chinese shoppers to share their shopping know-how and product reviews. The online community now became what is known as a cross-border social e-commerce platform, threatening Chinese giantssuch as Taobao.
WHAT IS THE DIFFERENCE BETWEEN WECHAT PUBLIC ACCOUNTS As of September 2014 Tencent reported that monthly active users (MAU) of WeChat now stands at 468 million. The figures for Q3 show an increase of 39% YoY. It’s for this reason that there has been an explosion of articles about how to use WeChat’s marketing platforms. I’ve written about it extensively for Nanjing Marketing Group, but with the constant development of WeChat come CHINESE ICP LICENSE GUIDE (HOW TO HOST YOUR WEBSITE INICP CHINESE WEBSITEICP PERMITICP RECORDAL Below is a step-by-step guide to completing the process. These steps were for our hosting provider and location, but the steps you’ll need to follow will be similar. Still, expect some speed bumps along the way! Step 1 - Go to the hosting provider’s ICP license application page. Step 2 - HOW TO GET STARTED WITH A CHINA MARKETING PLAN INTRODUCTION TO LIVE-STREAMING IN CHINA Research company Analysys states that by 2018 the estimated number of video game streaming users in China will reach 300 million. If it was not enough to prove how hot the market has been, in Dec 2017 Google invested 500 mln Yuan (sic!) into WHAT INNATE ADVANTAGES DO WESTERN BRANDS HAVE IN CHINA Here's a list: KFC, Nike, BMW, Apple, Levi's, Microsoft, and Starbucks; what unites them? Not only are they examples of western brands in China who have managed to win both Chinese consumers' hard-earned yuan, but also, significantly, their hearts (though not all of them achieved this without issue more on that later). KFC is a good example of a brand with well-localized ONLINE PAYMENTS IN CHINA UnionPay is an online transaction platform integrated with various online payment methods. It is China's first financial-level pre-authorization service for secured transactions. The system allows payment for online shopping at any merchants that accept UnionPay. It launched a cross-border payment service as early as in 2007. AN INTRO TO MARKETING ON TAOBAO Taobao is the world’s largest online shopping website. It is a C2C & B2C platform on which most goods are sold at a fixed price. An average of 4,800 items are sold on Taobao per minute (Chinese link). In 2012 they announced sales of over 1 trillion Yuan (157 Billion USD) for Taobao and sister-site TMall. So, how should you go about marketing onTaobao?
A THOROUGH GUIDE TO BAIDU ANALYTICS (BAIDU TONGJISEE MORE ON NANJINGMARKETINGGROUP.COMBAIDU ANALYTICSGOOGLE ANALYTICS IN PAGE ANALYTICSBAIDU INC INVESTOR RELATIONSBAIDU SEARCHBAIDU INDEXBAIDU ENGLISH SEARCH ENGINE WHAT IS THE DIFFERENCE BETWEEN WECHAT PUBLIC ACCOUNTS As of September 2014 Tencent reported that monthly active users (MAU) of WeChat now stands at 468 million. The figures for Q3 show an increase of 39% YoY. It’s for this reason that there has been an explosion of articles about how to use WeChat’s marketing platforms. I’ve written about it extensively for Nanjing Marketing Group, but with the constant development of WeChat come CHINA MARKETING Q&A: HOW CAN I GET MY ENGLISH PODCAST Question: “I have a podcast / audio show I would like to get distributed in China, hopefully on one of these platforms: Koala, Lizhi, Ximalaya or Qingting.fm. Do you think you could get my show on one of these? What would be the price?” Mike (let’s give the person a name) Answer by Shane Chen, our marketing consultant: The answer is absolutely yes, it is possible to get your THE PROBLEMS WITH HOSTING A WEBSITE IN CHINA CHINESE ICP LICENSE GUIDE (HOW TO HOST YOUR WEBSITE INICP CHINESE WEBSITEICP PERMITICP RECORDAL Below is a step-by-step guide to completing the process. These steps were for our hosting provider and location, but the steps you’ll need to follow will be similar. Still, expect some speed bumps along the way! Step 1 - Go to the hosting provider’s ICP license application page. Step 2 - HOW TO GET STARTED WITH A CHINA MARKETING PLAN INTRODUCTION TO LIVE-STREAMING IN CHINA Research company Analysys states that by 2018 the estimated number of video game streaming users in China will reach 300 million. If it was not enough to prove how hot the market has been, in Dec 2017 Google invested 500 mln Yuan (sic!) into WHAT INNATE ADVANTAGES DO WESTERN BRANDS HAVE IN CHINA Here's a list: KFC, Nike, BMW, Apple, Levi's, Microsoft, and Starbucks; what unites them? Not only are they examples of western brands in China who have managed to win both Chinese consumers' hard-earned yuan, but also, significantly, their hearts (though not all of them achieved this without issue more on that later). KFC is a good example of a brand with well-localized ONLINE PAYMENTS IN CHINA UnionPay is an online transaction platform integrated with various online payment methods. It is China's first financial-level pre-authorization service for secured transactions. The system allows payment for online shopping at any merchants that accept UnionPay. It launched a cross-border payment service as early as in 2007. AN INTRO TO MARKETING ON TAOBAO Taobao is the world’s largest online shopping website. It is a C2C & B2C platform on which most goods are sold at a fixed price. An average of 4,800 items are sold on Taobao per minute (Chinese link). In 2012 they announced sales of over 1 trillion Yuan (157 Billion USD) for Taobao and sister-site TMall. So, how should you go about marketing onTaobao?
A THOROUGH GUIDE TO BAIDU ANALYTICS (BAIDU TONGJISEE MORE ON NANJINGMARKETINGGROUP.COMBAIDU ANALYTICSGOOGLE ANALYTICS IN PAGE ANALYTICSBAIDU INC INVESTOR RELATIONSBAIDU SEARCHBAIDU INDEXBAIDU ENGLISH SEARCH ENGINE WHAT IS THE DIFFERENCE BETWEEN WECHAT PUBLIC ACCOUNTS As of September 2014 Tencent reported that monthly active users (MAU) of WeChat now stands at 468 million. The figures for Q3 show an increase of 39% YoY. It’s for this reason that there has been an explosion of articles about how to use WeChat’s marketing platforms. I’ve written about it extensively for Nanjing Marketing Group, but with the constant development of WeChat come CHINA MARKETING Q&A: HOW CAN I GET MY ENGLISH PODCAST Question: “I have a podcast / audio show I would like to get distributed in China, hopefully on one of these platforms: Koala, Lizhi, Ximalaya or Qingting.fm. Do you think you could get my show on one of these? What would be the price?” Mike (let’s give the person a name) Answer by Shane Chen, our marketing consultant: The answer is absolutely yes, it is possible to get your THE PROBLEMS WITH HOSTING A WEBSITE IN CHINA CHINA MARKETING BLOG This is one edition of our ten-piece B2B marketing email course. The way we use email for marketing in China is a bit. Now more than ever Chinese businesses are looking for something to improve their results. The Chinese economy is. Sina Weibo, commonly known just as Weibo, is often compared to Twitter. THE COMPLETE LIST OF WAYS TO RECRUIT CHINESE INTERNATIONAL In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships. When I first studied abroad in Nanjing, I went through an exchange program. But nowadays, there’s a growing number of options for student recruitment available. From social marketing to live-streaming to study portal websites. I’m going to list them all here! This is the ONLINE PAYMENTS IN CHINA UnionPay is an online transaction platform integrated with various online payment methods. It is China's first financial-level pre-authorization service for secured transactions. The system allows payment for online shopping at any merchants that accept UnionPay. It launched a cross-border payment service as early as in 2007. OVERVIEW OF THE CHINESE LANGUAGE What type of Chinese is used in China? The simple answer, and the answer you should know if you’re planning on marketing to Chinese consumers, is that the official language of China is Mandarin Chinese and it is written in “simplified” characters. Simplified Mandarin Chinese is used all across Mainland China from the biggest cities tothe rural areas.
WHAT INNATE ADVANTAGES DO WESTERN BRANDS HAVE IN CHINA Here's a list: KFC, Nike, BMW, Apple, Levi's, Microsoft, and Starbucks; what unites them? Not only are they examples of western brands in China who have managed to win both Chinese consumers' hard-earned yuan, but also, significantly, their hearts (though not all of them achieved this without issue more on that later). KFC is a good example of a brand with well-localized 5 DIFFERENCES BETWEEN CHINESE AND WESTERN WEBSITE DESIGN The five biggest differences between Chinese and western websites are: Chinese websites have a busy homepage incorporating lots of information. In general Chinese sites are more colourful and use a wider colour scheme than western websites. There is much more flash used and pop up ads on Chinese websites. EVERYTHING YOU NEED TO KNOW ABOUT TMALL GLOBAL China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years. Alibaba’s shopping platforms such as Taobao (C2C) and Tmall (B2C) are frequented by Chinese consumers looking for ways to reach brands THE PROBLEMS WITH HOSTING A WEBSITE IN CHINA Common misinformation I read includes things like: “Baidu prefers websites to be hosted in China”. “Hosting in China will help improve page load speed”. “In China obtaining an ICP License is required to have any chance of achieving high rankings in Baidu”. “Your website won’t be accessible in China if you don’t host inChina”.
E-COMMERCE TRENDS IN CHINA: HOW IS O2O DEVELOPING In February I looked at some predicted trends for e-commerce in China. One of those predicted trends was that online to offline (O2O) would really take off in China. But what exactly is O2O? Why has it had a mixed press in the past few months? And how can a company use O2O as part of a marketing plan in China? I will answer all these questionsin this blog post.
HOW TO SET UP A WECHAT PUBLIC ACCOUNT Last updated on: July 22, 2014 Recently I wrote about WeChat and how it is everything from social network to e-commerce platform. I also talked about ways that WeChat is interesting to a marketer. In this blog post I want to follow up on the marketing aspect of WeChat. Previously I wrote about the two different types of account that a business enterprise could set up on CHINESE ICP LICENSE GUIDE (HOW TO HOST YOUR WEBSITE INICP CHINESE WEBSITEICP PERMITICP RECORDAL Below is a step-by-step guide to completing the process. These steps were for our hosting provider and location, but the steps you’ll need to follow will be similar. Still, expect some speed bumps along the way! Step 1 - Go to the hosting provider’s ICP license application page. Step 2 - 5 DIFFERENCES BETWEEN CHINESE AND WESTERN WEBSITE DESIGNSEE MORE ON NANJINGMARKETINGGROUP.COMCHINESE WEBSITE DESIGNCHINESE NEWS WEBSITES HOW TO GET STARTED WITH A CHINA MARKETING PLAN ONLINE PAYMENTS IN CHINA UnionPay is an online transaction platform integrated with various online payment methods. It is China's first financial-level pre-authorization service for secured transactions. The system allows payment for online shopping at any merchants that accept UnionPay. It launched a cross-border payment service as early as in 2007. A COMPREHENSIVE GUIDE TO BILIBILI ACCOUNT SETUP ANDBILIBILI APPBILIBILI DOWNLOAD AUDIOBILIBILI DOWNLOAD AUDIOBILIBILI ENGLISHBILIBILI TO MP4 CONVERTERBILIBILI TV AND MOVIES This post explains the technicalities behind setting up and verifying an account on Bilibili. It is useful for wanna-be influencers, businesses, organisations INTRODUCTION TO LIVE-STREAMING IN CHINA Research company Analysys states that by 2018 the estimated number of video game streaming users in China will reach 300 million. If it was not enough to prove how hot the market has been, in Dec 2017 Google invested 500 mln Yuan (sic!) into AN ANALYSIS OF THE TOP 300 WESTERN BRANDS IN CHINA BYSEE MORE ON NANJINGMARKETINGGROUP.COM EVERYTHING YOU NEED TO KNOW ABOUT TMALL GLOBAL China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years. Alibaba’s shopping platforms such as Taobao (C2C) and Tmall (B2C) are frequented by Chinese consumers looking for ways to reach brands A THOROUGH GUIDE TO BAIDU ANALYTICS (BAIDU TONGJISEE MORE ON NANJINGMARKETINGGROUP.COMBAIDU ANALYTICSGOOGLE ANALYTICS IN PAGE ANALYTICSBAIDU INC INVESTOR RELATIONSBAIDU SEARCHBAIDU INDEXBAIDU ENGLISH SEARCH ENGINE CHINA MARKETING Q&A: HOW CAN I GET MY ENGLISH PODCAST Question: “I have a podcast / audio show I would like to get distributed in China, hopefully on one of these platforms: Koala, Lizhi, Ximalaya or Qingting.fm. Do you think you could get my show on one of these? What would be the price?” Mike (let’s give the person a name) Answer by Shane Chen, our marketing consultant: The answer is absolutely yes, it is possible to get your CHINESE ICP LICENSE GUIDE (HOW TO HOST YOUR WEBSITE INICP CHINESE WEBSITEICP PERMITICP RECORDAL Below is a step-by-step guide to completing the process. These steps were for our hosting provider and location, but the steps you’ll need to follow will be similar. Still, expect some speed bumps along the way! Step 1 - Go to the hosting provider’s ICP license application page. Step 2 - 5 DIFFERENCES BETWEEN CHINESE AND WESTERN WEBSITE DESIGNSEE MORE ON NANJINGMARKETINGGROUP.COMCHINESE WEBSITE DESIGNCHINESE NEWS WEBSITES HOW TO GET STARTED WITH A CHINA MARKETING PLAN ONLINE PAYMENTS IN CHINA UnionPay is an online transaction platform integrated with various online payment methods. It is China's first financial-level pre-authorization service for secured transactions. The system allows payment for online shopping at any merchants that accept UnionPay. It launched a cross-border payment service as early as in 2007. A COMPREHENSIVE GUIDE TO BILIBILI ACCOUNT SETUP ANDBILIBILI APPBILIBILI DOWNLOAD AUDIOBILIBILI DOWNLOAD AUDIOBILIBILI ENGLISHBILIBILI TO MP4 CONVERTERBILIBILI TV AND MOVIES This post explains the technicalities behind setting up and verifying an account on Bilibili. It is useful for wanna-be influencers, businesses, organisations INTRODUCTION TO LIVE-STREAMING IN CHINA Research company Analysys states that by 2018 the estimated number of video game streaming users in China will reach 300 million. If it was not enough to prove how hot the market has been, in Dec 2017 Google invested 500 mln Yuan (sic!) into AN ANALYSIS OF THE TOP 300 WESTERN BRANDS IN CHINA BYSEE MORE ON NANJINGMARKETINGGROUP.COM EVERYTHING YOU NEED TO KNOW ABOUT TMALL GLOBAL China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years. Alibaba’s shopping platforms such as Taobao (C2C) and Tmall (B2C) are frequented by Chinese consumers looking for ways to reach brands A THOROUGH GUIDE TO BAIDU ANALYTICS (BAIDU TONGJISEE MORE ON NANJINGMARKETINGGROUP.COMBAIDU ANALYTICSGOOGLE ANALYTICS IN PAGE ANALYTICSBAIDU INC INVESTOR RELATIONSBAIDU SEARCHBAIDU INDEXBAIDU ENGLISH SEARCH ENGINE CHINA MARKETING Q&A: HOW CAN I GET MY ENGLISH PODCAST Question: “I have a podcast / audio show I would like to get distributed in China, hopefully on one of these platforms: Koala, Lizhi, Ximalaya or Qingting.fm. Do you think you could get my show on one of these? What would be the price?” Mike (let’s give the person a name) Answer by Shane Chen, our marketing consultant: The answer is absolutely yes, it is possible to get your THE COMPLETE LIST OF WAYS TO RECRUIT CHINESE INTERNATIONAL In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships. When I first studied abroad in Nanjing, I went through an exchange program. But nowadays, there’s a growing number of options for student recruitment available. From social marketing to live-streaming to study portal websites. I’m going to list them all here! This is the EVERYTHING YOU NEED TO KNOW ABOUT TMALL GLOBAL China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years. Alibaba’s shopping platforms such as Taobao (C2C) and Tmall (B2C) are frequented by Chinese consumers looking for ways to reach brands OVERVIEW OF THE CHINESE LANGUAGE What type of Chinese is used in China? The simple answer, and the answer you should know if you’re planning on marketing to Chinese consumers, is that the official language of China is Mandarin Chinese and it is written in “simplified” characters. Simplified Mandarin Chinese is used all across Mainland China from the biggest cities tothe rural areas.
HOW TO USE WEIBO FOR CHINA MARKETING (2021) Sina Weibo, commonly known just as Weibo, is often compared to Twitter. It did start out as a similar platform but has since grown into its own thing. Nowadays, it is often compared to a combination of Twitter and Facebook as it contains features of both platforms. Interviewing people about their browsing habits, I learnt that Weibo is mostly used for getting the latest news, catching up on A COMPREHENSIVE GUIDE TO BILIBILI ACCOUNT SETUP AND This post explains the technicalities behind setting up and verifying an account on Bilibili. It is useful for wanna-be influencers, businesses, organisations WHAT INNATE ADVANTAGES DO WESTERN BRANDS HAVE IN CHINA Here's a list: KFC, Nike, BMW, Apple, Levi's, Microsoft, and Starbucks; what unites them? Not only are they examples of western brands in China who have managed to win both Chinese consumers' hard-earned yuan, but also, significantly, their hearts (though not all of them achieved this without issue more on that later). KFC is a good example of a brand with well-localized AN INTRO TO MARKETING ON TAOBAO Taobao is the world’s largest online shopping website. It is a C2C & B2C platform on which most goods are sold at a fixed price. An average of 4,800 items are sold on Taobao per minute (Chinese link). In 2012 they announced sales of over 1 trillion Yuan (157 Billion USD) for Taobao and sister-site TMall. So, how should you go about marketing onTaobao?
EVERYTHING YOU NEED TO KNOW ABOUT WECHAT PUBLIC ACCOUNTS WeChat is a phenomenon. In the space of a few years it has grown to be China’s most popular instant messaging (IM) app, and then some. As well as IM, the WeChat platform is e-commerce, gaming, banking and marketing. Social networks In Q2 2014 Tencent’s figures showed that WeChat now has 438 million monthly active users (MAU), up from 396 million MAU in Q1. To put this into WHAT IS THE DIFFERENCE BETWEEN WECHAT PUBLIC ACCOUNTS As of September 2014 Tencent reported that monthly active users (MAU) of WeChat now stands at 468 million. The figures for Q3 show an increase of 39% YoY. It’s for this reason that there has been an explosion of articles about how to use WeChat’s marketing platforms. I’ve written about it extensively for Nanjing Marketing Group, but with the constant development of WeChat come HOW TO SET UP A WECHAT PUBLIC ACCOUNT Last updated on: July 22, 2014 Recently I wrote about WeChat and how it is everything from social network to e-commerce platform. I also talked about ways that WeChat is interesting to a marketer. In this blog post I want to follow up on the marketing aspect of WeChat. Previously I wrote about the two different types of account that a business enterprise could set up on CHINESE ICP LICENSE GUIDE (HOW TO HOST YOUR WEBSITE INICP CHINESE WEBSITEICP PERMITICP RECORDAL Applying for an ICP license is important for any foreign company that wants to host a website or app in China. What you’ll learn in this guide: What Is an ICP License? Do You Need an ICP License? The Difference between Personal and Commercial ICP Licenses. Required Documents. ICP Application Costs. China Hosting Options. Domain Name Registration. The ICP Application Process. HOW TO GET STARTED WITH A CHINA MARKETING PLAN INTRODUCTION TO LIVE-STREAMING IN CHINA When it comes to marketing in China, you can do it the classic way – Baidu Advertising, WeChat and Weibo campaigns are commonly recommended options. You probably have heard of them if you did any China marketing-related research. But what we like to highlight as often as possible is that China is very different from what you know, and it changes quickly too. ONLINE PAYMENTS IN CHINA Saying China is moving towards becoming a cashless society is stating the obvious – I’ve mentioned how highly appreciated the WeChat Wallet feature is in my last blog post. In 2017, subway stations were one of few places left where you had to use either coins or banknotes – but now, all you need to do is scanning a QR code. China’s been changing constantly, leaving no space for those WHAT INNATE ADVANTAGES DO WESTERN BRANDS HAVE IN CHINA Here's a list: KFC, Nike, BMW, Apple, Levi's, Microsoft, and Starbucks; what unites them? Not only are they examples of western brands in China who have managed to win both Chinese consumers' hard-earned yuan, but also, significantly, their hearts (though not all of them achieved this without issue more on that later). KFC is a good example of a brand with well-localized A THOROUGH GUIDE TO BAIDU ANALYTICS (BAIDU TONGJISEE MORE ON NANJINGMARKETINGGROUP.COMBAIDU ANALYTICSGOOGLE ANALYTICS IN PAGE ANALYTICSBAIDU INC INVESTOR RELATIONSBAIDU SEARCHBAIDU INDEXBAIDU ENGLISH SEARCH ENGINE AN INTRO TO MARKETING ON TAOBAO Taobao is the world’s largest online shopping website. It is a C2C & B2C platform on which most goods are sold at a fixed price. An average of 4,800 items are sold on Taobao per minute (Chinese link). In 2012 they announced sales of over 1 trillion Yuan (157 Billion USD) for Taobao and sister-site TMall. So, how should you go about marketing onTaobao?
CHINA MARKETING Q&A: HOW CAN I GET MY ENGLISH PODCAST Question: “I have a podcast / audio show I would like to get distributed in China, hopefully on one of these platforms: Koala, Lizhi, Ximalaya or Qingting.fm. Do you think you could get my show on one of these? What would be the price?” Mike (let’s give the person a name) Answer by Shane Chen, our marketing consultant: The answer is absolutely yes, it is possible to get your WHAT IS THE DIFFERENCE BETWEEN WECHAT PUBLIC ACCOUNTS As of September 2014 Tencent reported that monthly active users (MAU) of WeChat now stands at 468 million. The figures for Q3 show an increase of 39% YoY. It’s for this reason that there has been an explosion of articles about how to use WeChat’s marketing platforms. I’ve written about it extensively for Nanjing Marketing Group, but with the constant development of WeChat come THE PROBLEMS WITH HOSTING A WEBSITE IN CHINA CHINESE ICP LICENSE GUIDE (HOW TO HOST YOUR WEBSITE INICP CHINESE WEBSITEICP PERMITICP RECORDAL Applying for an ICP license is important for any foreign company that wants to host a website or app in China. What you’ll learn in this guide: What Is an ICP License? Do You Need an ICP License? The Difference between Personal and Commercial ICP Licenses. Required Documents. ICP Application Costs. China Hosting Options. Domain Name Registration. The ICP Application Process. HOW TO GET STARTED WITH A CHINA MARKETING PLAN INTRODUCTION TO LIVE-STREAMING IN CHINA When it comes to marketing in China, you can do it the classic way – Baidu Advertising, WeChat and Weibo campaigns are commonly recommended options. You probably have heard of them if you did any China marketing-related research. But what we like to highlight as often as possible is that China is very different from what you know, and it changes quickly too. ONLINE PAYMENTS IN CHINA Saying China is moving towards becoming a cashless society is stating the obvious – I’ve mentioned how highly appreciated the WeChat Wallet feature is in my last blog post. In 2017, subway stations were one of few places left where you had to use either coins or banknotes – but now, all you need to do is scanning a QR code. China’s been changing constantly, leaving no space for those WHAT INNATE ADVANTAGES DO WESTERN BRANDS HAVE IN CHINA Here's a list: KFC, Nike, BMW, Apple, Levi's, Microsoft, and Starbucks; what unites them? Not only are they examples of western brands in China who have managed to win both Chinese consumers' hard-earned yuan, but also, significantly, their hearts (though not all of them achieved this without issue more on that later). KFC is a good example of a brand with well-localized A THOROUGH GUIDE TO BAIDU ANALYTICS (BAIDU TONGJISEE MORE ON NANJINGMARKETINGGROUP.COMBAIDU ANALYTICSGOOGLE ANALYTICS IN PAGE ANALYTICSBAIDU INC INVESTOR RELATIONSBAIDU SEARCHBAIDU INDEXBAIDU ENGLISH SEARCH ENGINE AN INTRO TO MARKETING ON TAOBAO Taobao is the world’s largest online shopping website. It is a C2C & B2C platform on which most goods are sold at a fixed price. An average of 4,800 items are sold on Taobao per minute (Chinese link). In 2012 they announced sales of over 1 trillion Yuan (157 Billion USD) for Taobao and sister-site TMall. So, how should you go about marketing onTaobao?
CHINA MARKETING Q&A: HOW CAN I GET MY ENGLISH PODCAST Question: “I have a podcast / audio show I would like to get distributed in China, hopefully on one of these platforms: Koala, Lizhi, Ximalaya or Qingting.fm. Do you think you could get my show on one of these? What would be the price?” Mike (let’s give the person a name) Answer by Shane Chen, our marketing consultant: The answer is absolutely yes, it is possible to get your WHAT IS THE DIFFERENCE BETWEEN WECHAT PUBLIC ACCOUNTS As of September 2014 Tencent reported that monthly active users (MAU) of WeChat now stands at 468 million. The figures for Q3 show an increase of 39% YoY. It’s for this reason that there has been an explosion of articles about how to use WeChat’s marketing platforms. I’ve written about it extensively for Nanjing Marketing Group, but with the constant development of WeChat come THE PROBLEMS WITH HOSTING A WEBSITE IN CHINA CHINA MARKETING BLOG This is one edition of our ten-piece B2B marketing email course. The way we use email for marketing in China is a bit. Now more than ever Chinese businesses are looking for something to improve their results. The Chinese economy is. Sina Weibo, commonly known just as Weibo, is often compared to Twitter. WHAT INNATE ADVANTAGES DO WESTERN BRANDS HAVE IN CHINA Here's a list: KFC, Nike, BMW, Apple, Levi's, Microsoft, and Starbucks; what unites them? Not only are they examples of western brands in China who have managed to win both Chinese consumers' hard-earned yuan, but also, significantly, their hearts (though not all of them achieved this without issue more on that later). KFC is a good example of a brand with well-localized THE COMPLETE LIST OF WAYS TO RECRUIT CHINESE INTERNATIONAL In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships. When I first studied abroad in Nanjing, I went through an exchange program. But nowadays, there’s a growing number of options for student recruitment available. From social marketing to live-streaming to study portal websites. I’m going to list them all here! This is the ONLINE PAYMENTS IN CHINA UnionPay is an online transaction platform integrated with various online payment methods. It is China's first financial-level pre-authorization service for secured transactions. The system allows payment for online shopping at any merchants that accept UnionPay. It launched a cross-border payment service as early as in 2007. OVERVIEW OF THE CHINESE LANGUAGE What type of Chinese is used in China? The simple answer, and the answer you should know if you’re planning on marketing to Chinese consumers, is that the official language of China is Mandarin Chinese and it is written in “simplified” characters. Simplified Mandarin Chinese is used all across Mainland China from the biggest cities tothe rural areas.
5 DIFFERENCES BETWEEN CHINESE AND WESTERN WEBSITE DESIGN The five biggest differences between Chinese and western websites are: Chinese websites have a busy homepage incorporating lots of information. In general Chinese sites are more colourful and use a wider colour scheme than western websites. There is much more flash used and pop up ads on Chinese websites. EVERYTHING YOU NEED TO KNOW ABOUT TMALL GLOBAL China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years. Alibaba’s shopping platforms such as Taobao (C2C) and Tmall (B2C) are frequented by Chinese consumers looking for ways to reach brands THE PROBLEMS WITH HOSTING A WEBSITE IN CHINA Common misinformation I read includes things like: “Baidu prefers websites to be hosted in China”. “Hosting in China will help improve page load speed”. “In China obtaining an ICP License is required to have any chance of achieving high rankings in Baidu”. “Your website won’t be accessible in China if you don’t host inChina”.
E-COMMERCE TRENDS IN CHINA: HOW IS O2O DEVELOPING In February I looked at some predicted trends for e-commerce in China. One of those predicted trends was that online to offline (O2O) would really take off in China. But what exactly is O2O? Why has it had a mixed press in the past few months? And how can a company use O2O as part of a marketing plan in China? I will answer all these questionsin this blog post.
HOW TO SET UP A WECHAT PUBLIC ACCOUNT Last updated on: July 22, 2014 Recently I wrote about WeChat and how it is everything from social network to e-commerce platform. I also talked about ways that WeChat is interesting to a marketer. In this blog post I want to follow up on the marketing aspect of WeChat. Previously I wrote about the two different types of account that a business enterprise could set up on Skip to main contentMOBILE MENU
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