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ENDORSERSGERMAN
GlobalInsight: The Nielsen Sports network of analysts stretches across the globe, with specialists throughout Europe, Asia and the Americas. Our data helps connect you to the audiences that matter most – regardless of sport, league, event or location. Industry Insights: Leveraging our deep data and insights, Nielsen Sports transforms large INSIGHTS - NIELSEN SPORTS Nov 13, 2020. Analysis by Nielsen Sport shows that rugby’s broadcast and commercial income lags behind other mainstream sports in the UK despite commercially attractive fanbase and widespread interest in flagship competitions According to Nielsen’s Sports Fan Insights, rugby is the sixth largest sport in the UK with a fanbase of 12million
ABOUT - NIELSEN SPORTS Nielsen Sports is the leading source of sports measurement and analytics around the world, with solutions spanning cross-platform media valuation, fan insights, and digital and social analysis. Only Nielsen provides a comprehensive, fair playing field for the businessof media.
FAN INSIGHTS
Direct access to fan Insights. From continuous panel engagement to on-site activations, Nielsen Sports provides multiple global fan data sets and surveys. across markets, regions and sports - mapping and normalizing over 100 variables to give you quick and immediateinsights. 25+.
MEDIA VALUATION
Nielsen Sports Connect is your valuation decathlete, delivering syndicated media valuation data from multiple media sources. Our independent online platform gathers datasets and market intelligence and delivers them in a straightforward and intuitive interface - giving you the knowledge and perspective to build your bottom line.Request a Demo.
THE CHANGING VALUE OF SPONSORSHIP: 2021 SPORTS MARKETING The Changing Value of Sponsorship: 2021 Sports Marketing Trends. A disrupted world is changing the value of sponsorship. Uncertainty caused by the COVID-19 pandemic has accelerated shifts in the way rights holders sell sponsorships and brands make sponsorshipinvestments and
WORLD CUP SPONSORGLOBE INSIGHTS World Cup Sponsorglobe Insights. The FIFA World Cup is regarded as one the world’s most recognised major sporting events, capturing the attention of football fans across the globe. But who are the major investors and which industry sectors are leading the way when it comes to sponsorship deals? This month, Nielsen Sports’ Market WHY GEN Z IS CHALLENGING THE NOTION OF THE ‘HARD-CORESEE MORE ONNIELSENSPORTS.COM
SO KANN MICK SCHUMACHER SEIN …TRANSLATE THIS PAGE Die Formel 1 startet am Wochenende in Bahrain in die Saison 2021. Erstmals ist auch Mick Schumacher mit dabei. Der Sohn der deutschen Formel-1-Ikone Michael Schumacher besetzt ein Cockpit im Team Haas. Zuallererst geht es für Schumacher junior um Punkte im Wettbewerb um die Weltmeister-Krone. Doch auch aus Sportmarketing-Sicht kann er in der Königsklasse in den nächsten Gang schalten. SPORTSPONSOREN IN DEUTSCHLAND 2019/2020 Dafür analysierte Nielsen Sports über 9.100 Sponsoring-Engagements in über 50 Sportarten und liefert Ihnen die bisher umfassendste Übersicht über das aktuelle Geschehen im deutschen Sponsoringmarkt. Die Informationen stammen aus der Nielsen-Sports-Datenbank SPONSORGLOBE, der weltweit größten Sponsoringdatenbank. NIELSEN SPORTSABOUTCONTACTNIELSEN FAN INSIGHTSITALIANATHLETES ASENDORSERSGERMAN
GlobalInsight: The Nielsen Sports network of analysts stretches across the globe, with specialists throughout Europe, Asia and the Americas. Our data helps connect you to the audiences that matter most – regardless of sport, league, event or location. Industry Insights: Leveraging our deep data and insights, Nielsen Sports transforms large ABOUT - NIELSEN SPORTS Nielsen Sports is the leading source of sports measurement and analytics around the world, with solutions spanning cross-platform media valuation, fan insights, and digital and social analysis. Only Nielsen provides a comprehensive, fair playing field for the businessof media.
INSIGHTS - NIELSEN SPORTS Nov 13, 2020. Analysis by Nielsen Sport shows that rugby’s broadcast and commercial income lags behind other mainstream sports in the UK despite commercially attractive fanbase and widespread interest in flagship competitions According to Nielsen’s Sports Fan Insights, rugby is the sixth largest sport in the UK with a fanbase of 12million
FAN INSIGHTS
Direct access to fan Insights. From continuous panel engagement to on-site activations, Nielsen Sports provides multiple global fan data sets and surveys. across markets, regions and sports - mapping and normalizing over 100 variables to give you quick and immediateinsights. 25+.
MEDIA VALUATION
Nielsen Sports Connect is your valuation decathlete, delivering syndicated media valuation data from multiple media sources. Our independent online platform gathers datasets and market intelligence and delivers them in a straightforward and intuitive interface - giving you the knowledge and perspective to build your bottom line.Request a Demo.
CONTACT US - NIELSEN SPORTS New York 85 Broad Street New York, NY 10004 USA Phone: +1 646-654-5000. Stamford 1010 Washington Blvd Stamford, CT 06901 USA Phone: +1 203-975-9000. Mexico City WORLD CUP SPONSORGLOBE INSIGHTS World Cup Sponsorglobe Insights. The FIFA World Cup is regarded as one the world’s most recognised major sporting events, capturing the attention of football fans across the globe. But who are the major investors and which industry sectors are leading the way when it comes to sponsorship deals? This month, Nielsen Sports’ Market WHY GEN Z IS CHALLENGING THE NOTION OF THE ‘HARD-CORESEE MORE ONNIELSENSPORTS.COM
SO KANN MICK SCHUMACHER SEIN …TRANSLATE THIS PAGE Die Formel 1 startet am Wochenende in Bahrain in die Saison 2021. Erstmals ist auch Mick Schumacher mit dabei. Der Sohn der deutschen Formel-1-Ikone Michael Schumacher besetzt ein Cockpit im Team Haas. Zuallererst geht es für Schumacher junior um Punkte im Wettbewerb um die Weltmeister-Krone. Doch auch aus Sportmarketing-Sicht kann er in der Königsklasse in den nächsten Gang schalten. SPORTSPONSOREN IN DEUTSCHLAND 2019/2020 Dafür analysierte Nielsen Sports über 9.100 Sponsoring-Engagements in über 50 Sportarten und liefert Ihnen die bisher umfassendste Übersicht über das aktuelle Geschehen im deutschen Sponsoringmarkt. Die Informationen stammen aus der Nielsen-Sports-Datenbank SPONSORGLOBE, der weltweit größten Sponsoringdatenbank. INSIGHTS - NIELSEN SPORTS Nov 13, 2020. Analysis by Nielsen Sport shows that rugby’s broadcast and commercial income lags behind other mainstream sports in the UK despite commercially attractive fanbase and widespread interest in flagship competitions According to Nielsen’s Sports Fan Insights, rugby is the sixth largest sport in the UK with a fanbase of 12million
ESPORTS - NIELSEN SPORTS Nielsen Esports custom research and consulting solutions deliver expert insights and deeper context for rights holders, teams, brands, investors, game publishers, and media companies to get the lay of the land and build strategies to maximize investments. When you understand the value, impact, exposure and engagement, things operate moresmoothly.
PREMIER LEAGUE CLUB PARTNERS CAN EXPECT TO RECEIVE UP TO £ Nielsen has analysed branding opportunities afforded to clubs and their partners on netting in the lower tiers of stadia across the main value-driving media platforms, HOW THE WORLD'S BIGGEST SPORTS PROPERTIES ENGAGED FANS IN The connection between fans and sports is a continually evolving relationship, with new trends and dynamics developing every year. Many of the largest global sports entities have been at the forefront of building their fan bases and actively engaging them to develop a natural and mutually beneficial conversation. Fans around the world expect more content and new ways to access their favorite WORLD FOOTBALL REPORT WORLD FOOTBALL 2018. The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport. A survey of 18 major markets across the AmericasNFL ARCHIVES
Jan 29, 2019. Bragging rights and bets are on the line for fans of the New England Patriots and Los Angeles Rams. Other than both having the opportunity to see their favorite team hoist the Vince Lombardi Trophy at the conclusion of Super Bowl LIII, Patriots and Rams fans have very little in common. The New England Patriots have reached the REPORT HOW THE WORLD’S BIGGEST SPORTS PROPERTIES … &rs\uljkwk 7kh1lhovhq&rpsdq\ 86 //& &rq4ghqwldodqgsursulhwdu\ 2 introduction p. 3 methodology p. 4 global sports overview p. 6 digitalengagement p. 11
HOW TO HOLISTICALLY MEASURE RETURN ON SPONSORSHIP The Process. The first step of the model is to assess monetary returns from the rights delivered and all sponsorship assets activated. This can include cross channel media evaluation from exposure generated, earned coverage, results of paid media campaigns and actual sales data where measurable. The next step is to measure the strategic THERE IS A REAL AND GROWING DEMAND FOR MORE WOMEN’S SPORT Lynsey Douglas, Global Leader for Women’s Sport at Nielsen Sports said: “The commercial opportunity in women’s sport is growing at pace. Audiences are up and there is an increasing interest among the general population in the UK, across a number of sports. All the indicators point to it being a very good time to invest in women’ssport.”.
SO KANN MICK SCHUMACHER SEIN …TRANSLATE THIS PAGE Die Formel 1 startet am Wochenende in Bahrain in die Saison 2021. Erstmals ist auch Mick Schumacher mit dabei. Der Sohn der deutschen Formel-1-Ikone Michael Schumacher besetzt ein Cockpit im Team Haas. Zuallererst geht es für Schumacher junior um Punkte im Wettbewerb um die Weltmeister-Krone. Doch auch aus Sportmarketing-Sicht kann er in der Königsklasse in den nächsten Gang schalten. NIELSEN SPORTSABOUTCONTACTNIELSEN FAN INSIGHTSITALIANATHLETES ASENDORSERSGERMAN
GlobalInsight: The Nielsen Sports network of analysts stretches across the globe, with specialists throughout Europe, Asia and the Americas. Our data helps connect you to the audiences that matter most – regardless of sport, league, event or location. Industry Insights: Leveraging our deep data and insights, Nielsen Sports transforms large INSIGHTS - NIELSEN SPORTS Nov 13, 2020. Analysis by Nielsen Sport shows that rugby’s broadcast and commercial income lags behind other mainstream sports in the UK despite commercially attractive fanbase and widespread interest in flagship competitions According to Nielsen’s Sports Fan Insights, rugby is the sixth largest sport in the UK with a fanbase of 12million
ABOUT - NIELSEN SPORTS Nielsen Sports is the leading source of sports measurement and analytics around the world, with solutions spanning cross-platform media valuation, fan insights, and digital and social analysis. Only Nielsen provides a comprehensive, fair playing field for the businessof media.
FAN INSIGHTS
Direct access to fan Insights. From continuous panel engagement to on-site activations, Nielsen Sports provides multiple global fan data sets and surveys. across markets, regions and sports - mapping and normalizing over 100 variables to give you quick and immediateinsights. 25+.
MEDIA VALUATION
Nielsen Sports Connect is your valuation decathlete, delivering syndicated media valuation data from multiple media sources. Our independent online platform gathers datasets and market intelligence and delivers them in a straightforward and intuitive interface - giving you the knowledge and perspective to build your bottom line.Request a Demo.
THE CHANGING VALUE OF SPONSORSHIP: 2021 SPORTS MARKETING The Changing Value of Sponsorship: 2021 Sports Marketing Trends. A disrupted world is changing the value of sponsorship. Uncertainty caused by the COVID-19 pandemic has accelerated shifts in the way rights holders sell sponsorships and brands make sponsorshipinvestments and
WORLD CUP SPONSORGLOBE INSIGHTS World Cup Sponsorglobe Insights. The FIFA World Cup is regarded as one the world’s most recognised major sporting events, capturing the attention of football fans across the globe. But who are the major investors and which industry sectors are leading the way when it comes to sponsorship deals? This month, Nielsen Sports’ Market WHY GEN Z IS CHALLENGING THE NOTION OF THE ‘HARD-CORESEE MORE ONNIELSENSPORTS.COM
SO KANN MICK SCHUMACHER SEIN …TRANSLATE THIS PAGE Die Formel 1 startet am Wochenende in Bahrain in die Saison 2021. Erstmals ist auch Mick Schumacher mit dabei. Der Sohn der deutschen Formel-1-Ikone Michael Schumacher besetzt ein Cockpit im Team Haas. Zuallererst geht es für Schumacher junior um Punkte im Wettbewerb um die Weltmeister-Krone. Doch auch aus Sportmarketing-Sicht kann er in der Königsklasse in den nächsten Gang schalten. SPORTSPONSOREN IN DEUTSCHLAND 2019/2020 Dafür analysierte Nielsen Sports über 9.100 Sponsoring-Engagements in über 50 Sportarten und liefert Ihnen die bisher umfassendste Übersicht über das aktuelle Geschehen im deutschen Sponsoringmarkt. Die Informationen stammen aus der Nielsen-Sports-Datenbank SPONSORGLOBE, der weltweit größten Sponsoringdatenbank. NIELSEN SPORTSABOUTCONTACTNIELSEN FAN INSIGHTSITALIANATHLETES ASENDORSERSGERMAN
GlobalInsight: The Nielsen Sports network of analysts stretches across the globe, with specialists throughout Europe, Asia and the Americas. Our data helps connect you to the audiences that matter most – regardless of sport, league, event or location. Industry Insights: Leveraging our deep data and insights, Nielsen Sports transforms large INSIGHTS - NIELSEN SPORTS Nov 13, 2020. Analysis by Nielsen Sport shows that rugby’s broadcast and commercial income lags behind other mainstream sports in the UK despite commercially attractive fanbase and widespread interest in flagship competitions According to Nielsen’s Sports Fan Insights, rugby is the sixth largest sport in the UK with a fanbase of 12million
ABOUT - NIELSEN SPORTS Nielsen Sports is the leading source of sports measurement and analytics around the world, with solutions spanning cross-platform media valuation, fan insights, and digital and social analysis. Only Nielsen provides a comprehensive, fair playing field for the businessof media.
FAN INSIGHTS
Direct access to fan Insights. From continuous panel engagement to on-site activations, Nielsen Sports provides multiple global fan data sets and surveys. across markets, regions and sports - mapping and normalizing over 100 variables to give you quick and immediateinsights. 25+.
MEDIA VALUATION
Nielsen Sports Connect is your valuation decathlete, delivering syndicated media valuation data from multiple media sources. Our independent online platform gathers datasets and market intelligence and delivers them in a straightforward and intuitive interface - giving you the knowledge and perspective to build your bottom line.Request a Demo.
THE CHANGING VALUE OF SPONSORSHIP: 2021 SPORTS MARKETING The Changing Value of Sponsorship: 2021 Sports Marketing Trends. A disrupted world is changing the value of sponsorship. Uncertainty caused by the COVID-19 pandemic has accelerated shifts in the way rights holders sell sponsorships and brands make sponsorshipinvestments and
WORLD CUP SPONSORGLOBE INSIGHTS World Cup Sponsorglobe Insights. The FIFA World Cup is regarded as one the world’s most recognised major sporting events, capturing the attention of football fans across the globe. But who are the major investors and which industry sectors are leading the way when it comes to sponsorship deals? This month, Nielsen Sports’ Market WHY GEN Z IS CHALLENGING THE NOTION OF THE ‘HARD-CORESEE MORE ONNIELSENSPORTS.COM
SO KANN MICK SCHUMACHER SEIN …TRANSLATE THIS PAGE Die Formel 1 startet am Wochenende in Bahrain in die Saison 2021. Erstmals ist auch Mick Schumacher mit dabei. Der Sohn der deutschen Formel-1-Ikone Michael Schumacher besetzt ein Cockpit im Team Haas. Zuallererst geht es für Schumacher junior um Punkte im Wettbewerb um die Weltmeister-Krone. Doch auch aus Sportmarketing-Sicht kann er in der Königsklasse in den nächsten Gang schalten. SPORTSPONSOREN IN DEUTSCHLAND 2019/2020 Dafür analysierte Nielsen Sports über 9.100 Sponsoring-Engagements in über 50 Sportarten und liefert Ihnen die bisher umfassendste Übersicht über das aktuelle Geschehen im deutschen Sponsoringmarkt. Die Informationen stammen aus der Nielsen-Sports-Datenbank SPONSORGLOBE, der weltweit größten Sponsoringdatenbank. INSIGHTS - NIELSEN SPORTS Nov 13, 2020. Analysis by Nielsen Sport shows that rugby’s broadcast and commercial income lags behind other mainstream sports in the UK despite commercially attractive fanbase and widespread interest in flagship competitions According to Nielsen’s Sports Fan Insights, rugby is the sixth largest sport in the UK with a fanbase of 12million
ESPORTS - NIELSEN SPORTS Nielsen Esports custom research and consulting solutions deliver expert insights and deeper context for rights holders, teams, brands, investors, game publishers, and media companies to get the lay of the land and build strategies to maximize investments. When you understand the value, impact, exposure and engagement, things operate moresmoothly.
PREMIER LEAGUE CLUB PARTNERS CAN EXPECT TO RECEIVE UP TO £ Nielsen has analysed branding opportunities afforded to clubs and their partners on netting in the lower tiers of stadia across the main value-driving media platforms, HOW THE WORLD'S BIGGEST SPORTS PROPERTIES ENGAGED FANS IN The connection between fans and sports is a continually evolving relationship, with new trends and dynamics developing every year. Many of the largest global sports entities have been at the forefront of building their fan bases and actively engaging them to develop a natural and mutually beneficial conversation. Fans around the world expect more content and new ways to access their favorite WORLD FOOTBALL REPORT WORLD FOOTBALL 2018. The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport. A survey of 18 major markets across the AmericasNFL ARCHIVES
Jan 29, 2019. Bragging rights and bets are on the line for fans of the New England Patriots and Los Angeles Rams. Other than both having the opportunity to see their favorite team hoist the Vince Lombardi Trophy at the conclusion of Super Bowl LIII, Patriots and Rams fans have very little in common. The New England Patriots have reached the REPORT HOW THE WORLD’S BIGGEST SPORTS PROPERTIES … &rs\uljkwk 7kh1lhovhq&rpsdq\ 86 //& &rq4ghqwldodqgsursulhwdu\ 2 introduction p. 3 methodology p. 4 global sports overview p. 6 digitalengagement p. 11
HOW TO HOLISTICALLY MEASURE RETURN ON SPONSORSHIP The Process. The first step of the model is to assess monetary returns from the rights delivered and all sponsorship assets activated. This can include cross channel media evaluation from exposure generated, earned coverage, results of paid media campaigns and actual sales data where measurable. The next step is to measure the strategic THERE IS A REAL AND GROWING DEMAND FOR MORE WOMEN’S SPORT Lynsey Douglas, Global Leader for Women’s Sport at Nielsen Sports said: “The commercial opportunity in women’s sport is growing at pace. Audiences are up and there is an increasing interest among the general population in the UK, across a number of sports. All the indicators point to it being a very good time to invest in women’ssport.”.
SO KANN MICK SCHUMACHER SEIN …TRANSLATE THIS PAGE Die Formel 1 startet am Wochenende in Bahrain in die Saison 2021. Erstmals ist auch Mick Schumacher mit dabei. Der Sohn der deutschen Formel-1-Ikone Michael Schumacher besetzt ein Cockpit im Team Haas. Zuallererst geht es für Schumacher junior um Punkte im Wettbewerb um die Weltmeister-Krone. Doch auch aus Sportmarketing-Sicht kann er in der Königsklasse in den nächsten Gang schalten. NIELSEN SPORTSABOUTCONTACTNIELSEN FAN INSIGHTSITALIANATHLETES ASENDORSERSGERMAN
GlobalInsight: The Nielsen Sports network of analysts stretches across the globe, with specialists throughout Europe, Asia and the Americas. Our data helps connect you to the audiences that matter most – regardless of sport, league, event or location. Industry Insights: Leveraging our deep data and insights, Nielsen Sports transforms large ABOUT - NIELSEN SPORTS Nielsen Sports is the leading source of sports measurement and analytics around the world, with solutions spanning cross-platform media valuation, fan insights, and digital and social analysis. Only Nielsen provides a comprehensive, fair playing field for the businessof media.
FAN INSIGHTS
Direct access to fan Insights. From continuous panel engagement to on-site activations, Nielsen Sports provides multiple global fan data sets and surveys. across markets, regions and sports - mapping and normalizing over 100 variables to give you quick and immediateinsights. 25+.
MEDIA VALUATION
Nielsen Sports Connect is your valuation decathlete, delivering syndicated media valuation data from multiple media sources. Our independent online platform gathers datasets and market intelligence and delivers them in a straightforward and intuitive interface - giving you the knowledge and perspective to build your bottom line.Request a Demo.
CONTACT US - NIELSEN SPORTS New York 85 Broad Street New York, NY 10004 USA Phone: +1 646-654-5000. Stamford 1010 Washington Blvd Stamford, CT 06901 USA Phone: +1 203-975-9000. Mexico City WORLD CUP SPONSORGLOBE INSIGHTS World Cup Sponsorglobe Insights. The FIFA World Cup is regarded as one the world’s most recognised major sporting events, capturing the attention of football fans across the globe. But who are the major investors and which industry sectors are leading the way when it comes to sponsorship deals? This month, Nielsen Sports’ Market PREMIER LEAGUE CLUB PARTNERS CAN EXPECT TO RECEIVE UP TO £ Nielsen has analysed branding opportunities afforded to clubs and their partners on netting in the lower tiers of stadia across the main value-driving media platforms, WHY GEN Z IS CHALLENGING THE NOTION OF THE ‘HARD-CORESEE MORE ONNIELSENSPORTS.COM
NIGEL GEACH, MASTER OF MOTORSPORT AT NIELSEN SPORTS Nigel Geach, Senior Vice President of Global Motorsport at Nielsen Sports, has worked in sports sponsorship for more than three decades, chiefly with clients in the Motorsport behemoth Formula One. In the latest Sport Industry Insider Meets, Geach reflects on his life and career, from witnessing Ayrton Senna’s tragic crash at Imola to the FORMULA 1 REVS UP WITH AUDIENCE INCREASE ACROSS THE WORLD New year, new success – Formula 1 revs up with audience increase across the world! The F1 2019 season has started in Melbourne beginning a 21 race programme. NIELSEN SPORTSABOUTCONTACTNIELSEN FAN INSIGHTSITALIANATHLETES ASENDORSERSGERMAN
GlobalInsight: The Nielsen Sports network of analysts stretches across the globe, with specialists throughout Europe, Asia and the Americas. Our data helps connect you to the audiences that matter most – regardless of sport, league, event or location. Industry Insights: Leveraging our deep data and insights, Nielsen Sports transforms large ABOUT - NIELSEN SPORTS Nielsen Sports is the leading source of sports measurement and analytics around the world, with solutions spanning cross-platform media valuation, fan insights, and digital and social analysis. Only Nielsen provides a comprehensive, fair playing field for the businessof media.
FAN INSIGHTS
Direct access to fan Insights. From continuous panel engagement to on-site activations, Nielsen Sports provides multiple global fan data sets and surveys. across markets, regions and sports - mapping and normalizing over 100 variables to give you quick and immediateinsights. 25+.
MEDIA VALUATION
Nielsen Sports Connect is your valuation decathlete, delivering syndicated media valuation data from multiple media sources. Our independent online platform gathers datasets and market intelligence and delivers them in a straightforward and intuitive interface - giving you the knowledge and perspective to build your bottom line.Request a Demo.
CONTACT US - NIELSEN SPORTS New York 85 Broad Street New York, NY 10004 USA Phone: +1 646-654-5000. Stamford 1010 Washington Blvd Stamford, CT 06901 USA Phone: +1 203-975-9000. Mexico City WORLD CUP SPONSORGLOBE INSIGHTS World Cup Sponsorglobe Insights. The FIFA World Cup is regarded as one the world’s most recognised major sporting events, capturing the attention of football fans across the globe. But who are the major investors and which industry sectors are leading the way when it comes to sponsorship deals? This month, Nielsen Sports’ Market PREMIER LEAGUE CLUB PARTNERS CAN EXPECT TO RECEIVE UP TO £ Nielsen has analysed branding opportunities afforded to clubs and their partners on netting in the lower tiers of stadia across the main value-driving media platforms, WHY GEN Z IS CHALLENGING THE NOTION OF THE ‘HARD-CORESEE MORE ONNIELSENSPORTS.COM
NIGEL GEACH, MASTER OF MOTORSPORT AT NIELSEN SPORTS Nigel Geach, Senior Vice President of Global Motorsport at Nielsen Sports, has worked in sports sponsorship for more than three decades, chiefly with clients in the Motorsport behemoth Formula One. In the latest Sport Industry Insider Meets, Geach reflects on his life and career, from witnessing Ayrton Senna’s tragic crash at Imola to the FORMULA 1 REVS UP WITH AUDIENCE INCREASE ACROSS THE WORLD New year, new success – Formula 1 revs up with audience increase across the world! The F1 2019 season has started in Melbourne beginning a 21 race programme. INSIGHTS - NIELSEN SPORTS Nov 13, 2020. Analysis by Nielsen Sport shows that rugby’s broadcast and commercial income lags behind other mainstream sports in the UK despite commercially attractive fanbase and widespread interest in flagship competitions According to Nielsen’s Sports Fan Insights, rugby is the sixth largest sport in the UK with a fanbase of 12million
CONTACT US - NIELSEN SPORTS New York 85 Broad Street New York, NY 10004 USA Phone: +1 646-654-5000. Stamford 1010 Washington Blvd Stamford, CT 06901 USA Phone: +1 203-975-9000. Mexico City NIELSEN SPORTS 2020 COMMERCIAL TRENDS Nielsen Sports 2020 Commercial Trends. The tectonic plates – economic, technological and behavioral – which underlie the media and entertainment industries and have provided the bedrock upon which the sports industry has enjoyed decades of growth, show no signs of shifting as we move deeper into 2020. Economic Expansion. LA LIGA SANTANDER CHALLENGE A virtual FIFA20 tournament giving football fans a new way to engage. Download our latest whitepaper as we uncover how Esports can help drive fan engagement in the absence of traditional sports. CONTACT. Óscar Iranzo Rovira. Commercial Director. Spain & Portugal. Nielsen Sports. Tel.: +34 630 675 762. Oscar.IranzoRovira@nielsen.com. INTERVIEW: "CHALLENGING TIMES FOR SPORT SPONSORSHIP The current situation is challenging for sponsors just as much. Their activities, which were supposed to take place now, have been planned a long time ago using all the necessary resources. Now activation strategies have to be adjusted or completely rearranged. In the next few weeks, all parties involved in sports will have to make forward WOMEN’S SPORTS: GOING FROM STRENGTH TO Women’s Sports: Going From Strength to Strength. In the past few weeks, we have seen a series of announcements and events that demonstrate that the shift in the Women’s sporting landscape is happening quicker than ever. Nielsen Sports’ expert Lynsey Douglas analyses the impact for brands and rights holders within the sportsbusiness.
GLOBAL INTEREST IN WOMEN’S SPORTS IS ON THE RISE From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight now more than ever. While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media. GAME CHANGER: RETHINKING SPORTS EXPERIENCES FOR GENERATION Game Changer: Rethinking Sports Experiences for Generation Z. The professional sports landscape faces serious headwinds with the teens and young adults who grew up simultaneously holding security blankets and smartphones. Generation Z has high expectations for entertainment experiences, and it’s a mistake to believe they will automatically HOW TO HOLISTICALLY MEASURE RETURN ON SPONSORSHIP One of the key challenges for the sponsorship industry is to measure Return on Investment (ROI) of sponsorship investments and activity. When speaking to clients we know they are challenged to report internally and make sponsorship decisions based on data, but it can be hard to define which of many metrics to use and what they really mean. NEW RESEARCH DETAILS AUDIENCE BEHAVIOR ACROSS BIGGEST The result of this Nielsen and Twitch Esports Fan research study is a set of rich data that marketers, rights holders and esports organizations can use to unlock the value of* Home__
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FANS FORYOUR BRAND.
TAKE YOUR GAMETO A NEW LEVEL. BE READY FOR YOURNEXT PITCH.FANS FORYOUR BRAND.
TAKE YOUR GAMETO A NEW LEVEL. BE READY FOR YOURNEXT PITCH.FANS FORYOUR BRAND.
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FOR BRANDS
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Game Publishers, Platforms & Brands THE GLOBAL LEADER IN SPONSORSHIP MEDIA VALUATION & DATA ANALYTICS We keep score at Nielsen Sports. It's what we're built for and, more importantly, it's where we play best. Our approach to comprehensive sponsorship media valuation leverages data and insights to maximize opportunity and provide greater ROI to rights holders and brands.MEDIA VALUATION
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Unlocks sports fans’ interests, media behavior, brand attributes and purchasing habits, and demonstrates how these factors impact sponsorship decisions.LEARN MORE
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TRENDS COME AND GO, BUT DATA STAYS TRUE. NIELSEN SPORTS HAS THE GLOBAL INFRASTRUCTURE TO ANALYZE AND INTERPRET DATA WITH A TRACK RECORD YOUCAN TRUST.
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Nielsen invented the media measurement research category, and today we apply cutting-edge technology to provide metrics that level theplaying field.
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Leveraging our deep data and insights, Nielsen Sports transforms large data sets into actionable insights RETURN ON SPONSORSHIP INVESTMENT 50 MOST MARKETABLE ATHLETES THE CHANGING VALUE OF SPONSORSHIPCONTACT US
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