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BUILD YOUR OWN MESSAGE Introducing people to a new way of thinking about an issue requires a carefully considered message. The Opportunity Agenda helps you create that message with Vision, Values, and Voice: a Communications Toolkit, which provides guidance for building your own messages using our recommended Value, Problem, Solution, Action (VPSA) structure.. Our interactive VPSA message building tool below will TALKING POLICING ISSUES A central goal of any community is the safety and security of its members. Police can play an important role in achieving this goal. But, like many aspects of our current criminal justice system, the role of law enforcement has been overemphasized, overfunded, and outsized to proportions that no longer serve the goal of community safety and security. WHY IMMIGRATION MATTERS TO ALL AMERICANS SHIFTING THE NARRATIVE Across efforts, it is clear that narrative change does not happen on its own, particularly around contested social justice issues. It typically results from a sophisticated combination of collaboration, strategic communications tactics, and cultural engagement, all attuned to key audiences and societal trends. TEN LESSONS FOR TALKING ABOUT RACE, RACISM, AND RACIAL Updated July 2020. As we strive to improve conversations about race, racism, and racial justice in this country, the environment in which we’re speaking seems to be constantly shifting, which shows that these conversations are more important than ever. VISION, VALUES, VOICE Vision, Values, and Voice: A Communications Toolkit provides guidance for developing values-based messages that engage core audiences, disrupt dominant narratives, and help shape the public dialogue. In addition to big picture thinking about communications strategy, you will also find tips and examples of a range of tactics, and concrete PERCEPTIONS ABOUT POVERTY AND HOMELESSNESS Section 2 KEY FINDINGS. 2.1 The vast majority of Americans believe poverty is a serious issue, and there is growing public concern about homelessness. 2.2 Many Americans embrace a structural explanation for poverty. 2.3 Perceptions of the cause of poverty among low-income women provide insights into the unique structural barriers faced bymany women
THE OPPORTUNITY AGENDAAPPROACHABOUTPRESSROOMSUPPORTCOMMUNICATIONS & CULTURE FOR NARRATIVE CHANGE The Opportunity Agenda is a social justice communication lab. We collaborate with social justice leaders to move hearts and minds, driving lasting policy and culture change. THE STATE OF OPPORTUNITY IN AMERICA 2021 COMMUNICATIONS INSTITUTE: GO BEYOND From February 23-25, 2021, The Opportunity Agenda held its 2021 Remote Communications Institute, embracing the new, ever-changing circumstances we’ve found ourselves in to offer social justice leaders the latest, most innovative approaches in virtual communications, narrative and messaging development, digital media, and online organizing. In this difficult time, when we continue tofind
BUILD YOUR OWN MESSAGE Introducing people to a new way of thinking about an issue requires a carefully considered message. The Opportunity Agenda helps you create that message with Vision, Values, and Voice: a Communications Toolkit, which provides guidance for building your own messages using our recommended Value, Problem, Solution, Action (VPSA) structure.. Our interactive VPSA message building tool below will TALKING POLICING ISSUES A central goal of any community is the safety and security of its members. Police can play an important role in achieving this goal. But, like many aspects of our current criminal justice system, the role of law enforcement has been overemphasized, overfunded, and outsized to proportions that no longer serve the goal of community safety and security. WHY IMMIGRATION MATTERS TO ALL AMERICANS SHIFTING THE NARRATIVE Across efforts, it is clear that narrative change does not happen on its own, particularly around contested social justice issues. It typically results from a sophisticated combination of collaboration, strategic communications tactics, and cultural engagement, all attuned to key audiences and societal trends. TEN LESSONS FOR TALKING ABOUT RACE, RACISM, AND RACIAL Updated July 2020. As we strive to improve conversations about race, racism, and racial justice in this country, the environment in which we’re speaking seems to be constantly shifting, which shows that these conversations are more important than ever. VISION, VALUES, VOICE Vision, Values, and Voice: A Communications Toolkit provides guidance for developing values-based messages that engage core audiences, disrupt dominant narratives, and help shape the public dialogue. In addition to big picture thinking about communications strategy, you will also find tips and examples of a range of tactics, and concrete PERCEPTIONS ABOUT POVERTY AND HOMELESSNESS Section 2 KEY FINDINGS. 2.1 The vast majority of Americans believe poverty is a serious issue, and there is growing public concern about homelessness. 2.2 Many Americans embrace a structural explanation for poverty. 2.3 Perceptions of the cause of poverty among low-income women provide insights into the unique structural barriers faced bymany women
BUILD YOUR OWN MESSAGE Introducing people to a new way of thinking about an issue requires a carefully considered message. The Opportunity Agenda helps you create that message with Vision, Values, and Voice: a Communications Toolkit, which provides guidance for building your own messages using our recommended Value, Problem, Solution, Action (VPSA) structure.. Our interactive VPSA message building tool below will CRIMINAL JUSTICE REFORM PHRASE GUIDE For additional resources on communications for criminal justice reform: Building a Narrative to Address Violence in the U.S., The Opportunity Agenda and Common Justice (2018) Remembering Eddie Ellis and the Power of Language, Vera Institute of Justice, Danielle Sered. The Social Justice Phrase Guide, Advancement Project and TheOpportunity Agenda.
VISION, VALUES, VOICE Vision, Values, and Voice: A Communications Toolkit provides guidance for developing values-based messages that engage core audiences, disrupt dominant narratives, and help shape the public dialogue. In addition to big picture thinking about communications strategy, you will also find tips and examples of a range of tactics, and concrete SOCIAL JUSTICE PHRASE GUIDE The Social Justice Phrase Guide is your go-to tool to craft inclusive messages. Whether developing language for your organization, communicating through media platforms, or engaging in personal discussions, follow these guidelines to successfully communicate across communities. This guide is a collaboration of AdvancementProject, a multi
TIPS FOR TALKING RACIAL PROFILING Core Message: Racial profiling violates human rights, as well as our American values of fairness and justice.It’s a flawed policing strategy that hurts communities, and most importantly, threatens our values. Lead with values: Equal justice, fair treatment, freedom from discrimination, public safety and accountability. Remember that 84% of the American public views racial profiling as a BEST PRACTICES FOR JOURNALISTS For generations, people of color have been the victims of unfair, biased and criminalizing coverage in the news media. From the consistent use of imagery and language based in historical stereotypes, to copy-editing standards and photo choices that misrepresent diverse communities, the media has at times gone against one of journalism’s core values which is to “minimize harm to the PERCEPTIONS OF AND BY BLACK MEN Perceptions of and by Black Men. Since the mid-20th century, the United States has seen an enormous shift in public attitudes toward black-white relations, segregation, and blatant prejudice. At the same time, racial tensions, obstacles, and stereotypes continue, and Americans of different racial and ethnic backgrounds hold divergent REPLACING THE DOMINANT NARRATIVE AROUND THE BORDER It is therefore crucial for immigration advocates — and all of us as a movement — to speak out and work to replace the dominant narrative around the border with a proactive, values-based story about what kind of communities we all want to live in. Replacing that dominant narrative is an easy story to tell. We all live in communities, and we RECOMMENDATIONS FOR ENSURING EQUITABLE ACCESS AND QUALITY October 30, 2007. The Opportunity Agenda welcomes the chance to provide testimony to the Departments of Health and Insurance to assist in the development of a health care system that provides equal access to high-quality care for all New Yorkers. This testimony seeks to provide New York with equity benchmarks, elements of state-levelhealth
TALKING ABOUT POLICING ISSUES: BORDER COMMUNITIES The resulting buildup in border enforcement and policing has a profound effect on the individuals and families in the region, including those living up to 100 miles away from the actual border, and beyond. While this buildup disproportionately affects communities on our southern border with Mexico, many of Border Patrol’smisguided policies
THE OPPORTUNITY AGENDAAPPROACHABOUTPRESSROOMSUPPORTCOMMUNICATIONS & CULTURE FOR NARRATIVE CHANGE The Opportunity Agenda is a social justice communication lab. We collaborate with social justice leaders to move hearts and minds, driving lasting policy and culture change. THE STATE OF OPPORTUNITY IN AMERICA TALKING POLICING ISSUES A central goal of any community is the safety and security of its members. Police can play an important role in achieving this goal. But, like many aspects of our current criminal justice system, the role of law enforcement has been overemphasized, overfunded, and outsized to proportions that no longer serve the goal of community safety and security. VISION, VALUES, VOICE Vision, Values, and Voice: A Communications Toolkit provides guidance for developing values-based messages that engage core audiences, disrupt dominant narratives, and help shape the public dialogue. In addition to big picture thinking about communications strategy, you will also find tips and examples of a range of tactics, and concrete PERCEPTIONS ABOUT POVERTY AND HOMELESSNESS Section 2 KEY FINDINGS. 2.1 The vast majority of Americans believe poverty is a serious issue, and there is growing public concern about homelessness. 2.2 Many Americans embrace a structural explanation for poverty. 2.3 Perceptions of the cause of poverty among low-income women provide insights into the unique structural barriers faced bymany women
WHY IMMIGRATION MATTERS TO ALL AMERICANS THE CASE OF THE CULTURAL INFLUENCERS: COLIN KAEPERNICKSEE MORE ON OPPORTUNITYAGENDA.ORG CRIMINAL JUSTICE REFORM PHRASE GUIDE For additional resources on communications for criminal justice reform: Building a Narrative to Address Violence in the U.S., The Opportunity Agenda and Common Justice (2018) Remembering Eddie Ellis and the Power of Language, Vera Institute of Justice, Danielle Sered. The Social Justice Phrase Guide, Advancement Project and TheOpportunity Agenda.
REPLACING THE DOMINANT NARRATIVE AROUND THE BORDER It is therefore crucial for immigration advocates — and all of us as a movement — to speak out and work to replace the dominant narrative around the border with a proactive, values-based story about what kind of communities we all want to live in. Replacing that dominant narrative is an easy story to tell. We all live in communities, and we 2011 COMMUNICATIONS INSTITUTE 2011 Communications Institute. The Opportunity Agenda conducted its second annual Communications Institute, which brings together diverse social justice leaders from around the nation for four days of intensive media skill-building and communications support. The focus was economic opportunity, with an emphasis on the disparate impact of THE OPPORTUNITY AGENDAAPPROACHABOUTPRESSROOMSUPPORTCOMMUNICATIONS & CULTURE FOR NARRATIVE CHANGE The Opportunity Agenda is a social justice communication lab. We collaborate with social justice leaders to move hearts and minds, driving lasting policy and culture change. THE STATE OF OPPORTUNITY IN AMERICA TALKING POLICING ISSUES A central goal of any community is the safety and security of its members. Police can play an important role in achieving this goal. But, like many aspects of our current criminal justice system, the role of law enforcement has been overemphasized, overfunded, and outsized to proportions that no longer serve the goal of community safety and security. VISION, VALUES, VOICE Vision, Values, and Voice: A Communications Toolkit provides guidance for developing values-based messages that engage core audiences, disrupt dominant narratives, and help shape the public dialogue. In addition to big picture thinking about communications strategy, you will also find tips and examples of a range of tactics, and concrete PERCEPTIONS ABOUT POVERTY AND HOMELESSNESS Section 2 KEY FINDINGS. 2.1 The vast majority of Americans believe poverty is a serious issue, and there is growing public concern about homelessness. 2.2 Many Americans embrace a structural explanation for poverty. 2.3 Perceptions of the cause of poverty among low-income women provide insights into the unique structural barriers faced bymany women
WHY IMMIGRATION MATTERS TO ALL AMERICANS THE CASE OF THE CULTURAL INFLUENCERS: COLIN KAEPERNICKSEE MORE ON OPPORTUNITYAGENDA.ORG CRIMINAL JUSTICE REFORM PHRASE GUIDE For additional resources on communications for criminal justice reform: Building a Narrative to Address Violence in the U.S., The Opportunity Agenda and Common Justice (2018) Remembering Eddie Ellis and the Power of Language, Vera Institute of Justice, Danielle Sered. The Social Justice Phrase Guide, Advancement Project and TheOpportunity Agenda.
REPLACING THE DOMINANT NARRATIVE AROUND THE BORDER It is therefore crucial for immigration advocates — and all of us as a movement — to speak out and work to replace the dominant narrative around the border with a proactive, values-based story about what kind of communities we all want to live in. Replacing that dominant narrative is an easy story to tell. We all live in communities, and we 2011 COMMUNICATIONS INSTITUTE 2011 Communications Institute. The Opportunity Agenda conducted its second annual Communications Institute, which brings together diverse social justice leaders from around the nation for four days of intensive media skill-building and communications support. The focus was economic opportunity, with an emphasis on the disparate impact of THE STATE OF OPPORTUNITY IN AMERICA In February 2006, The Opportunity Agenda released The State of Opportunity in America. The report analyzed and measured the nation’s progress along six values of opportunity, mentioned below. An update one year later, in the 2007 report, found that despite some positive changes, significant opportunity gaps persisted in wages,education
2021 COMMUNICATIONS INSTITUTE: GO BEYOND From February 23-25, 2021, The Opportunity Agenda held its 2021 Remote Communications Institute, embracing the new, ever-changing circumstances we’ve found ourselves in to offer social justice leaders the latest, most innovative approaches in virtual communications, narrative and messaging development, digital media, and online organizing. In this difficult time, when we continue tofind
WHY IMMIGRATION MATTERS TO ALL AMERICANS Today’s Immigrants are Diverse and a Part of America’s Fabric. As of 2008, there were 39 million foreign-born people living in the United States, about 13% of the U.S. population. 1 Of these 39 million immigrants, about 7 in 10 are naturalized citizens and lawfully residing non-citizens. 2 There are approximately 11 million undocumented immigrants in the United States, 3 who make up 4% of BUILD YOUR OWN MESSAGE The Opportunity Agenda helps you create that message with Vision, Values, and Voice: a Communications Toolkit, which provides guidance for building your own messages using our recommended Value, Problem, Solution, Action (VPSA) structure. Our interactive VPSA message building tool below will guide you through the process. TEN LESSONS FOR TALKING ABOUT RACE, RACISM, AND RACIAL There is room for many voices and a role for different people with different audiences to do the work of changing the narrative about race in this country. 10. Embrace and Communicate Our Racial and Ethnic Diversity while Decentering Whiteness as a Lens and Central Frame. Underscore that different people and communities encounterdiffering
TEN TIPS FOR PUTTING INTERSECTIONALITY INTO PRACTICE We all deserve to have our voices heard; our faces and experiences reflected in culture and media; and our unique needs addressed through relevant policies. However, when we fail to incorporate intersectionality into our everyday practices and policies, we leave parts of our communities behind. Intersectionality, a term coined by Kimberlé Williams Crenshaw, recognizes that certain individuals PUBLIC OPINION ABOUT PAID FAMILY AND MEDICAL LEAVE Despite significant public support, political will has been lacking, leaving working families and national economic opportunity at risk. According to the National Compensation Study, only 14% of civilian workers had access to paid leave in 2016. Federal law has remained stagnant on the issue since the Family and Medical Leave Act (FMLA),which
IMPROVING MEDIA COVERAGE AND PUBLIC PERCEPTIONS OF AFRICAN This memo offers messaging advice for changing media coverage and public perceptions of African-American men and boys. It is intended to assist those working to reduce stereotypes and expand opportunity for black males as well as those concerned with journalistic excellence and socially responsible entertainment media. BETSY THEOBALD RICHARDS Betsy Theobald Richards leads the organization’s Creative Change efforts with artists, influencers, and advocates to shift narrative, culture, and policy towards greater and more equal opportunity for all. Betsy brings over two decades of experience in philanthropy, performing arts, Indigenous cultures, museums, arts education, media, and community advocacy to her role. NAOMI TSU | THE OPPORTUNITY AGENDA Naomi Tsu oversees the Southern Poverty Law Center’s (SPLC) legal and advocacy work on behalf of immigrants in the Deep South. She represents clients who have experienced wage theft, discrimination, human trafficking, and other abuses. She was counsel for immigrant workers in David v. Signal, one of the largest labor trafficking cases brought in the United States, which resulted in a $14 THE OPPORTUNITY AGENDAAPPROACHABOUTPRESSROOMSUPPORTCOMMUNICATIONS & CULTURE FOR NARRATIVE CHANGETHE OPPORTUNITY MARS ROVERTHE OPPORTUNITY CHILDREN S BOOKGIVEN THE OPPORTUNITYOPPORTUNITY THESAURUS The Opportunity Agenda is a social justice communication lab. We collaborate with social justice leaders to move hearts and minds, driving lasting policy and culture change. THE STATE OF OPPORTUNITY IN AMERICA BUILD YOUR OWN MESSAGE Introducing people to a new way of thinking about an issue requires a carefully considered message. The Opportunity Agenda helps you create that message with Vision, Values, and Voice: a Communications Toolkit, which provides guidance for building your own messages using our recommended Value, Problem, Solution, Action (VPSA) structure.. Our interactive VPSA message building tool below will TEN LESSONS FOR TALKING ABOUT RACE, RACISM, AND RACIAL Updated July 2020. As we strive to improve conversations about race, racism, and racial justice in this country, the environment in which we’re speaking seems to be constantly shifting, which shows that these conversations are more important than ever. VISION, VALUES, VOICE Raising American Son: A Discussion Guide 2016. In an effort to facilitate a broader conversation about race, racism, and the criminal legal system in this country, The Opportunity Agenda has developed a discussion guide for American Son. TEN TIPS FOR PUTTING INTERSECTIONALITY INTO PRACTICE THE CASE OF THE CULTURAL INFLUENCERS: COLIN KAEPERNICKSEE MORE ON OPPORTUNITYAGENDA.ORGLATEST NEWS ON COLIN KAEPERNICKCOLIN KAEPERNICKDISNEY
REPLACING THE DOMINANT NARRATIVE AROUND THE BORDER Photo courtesy of Border Network for Human Rights. We can all play a role in supporting our allies in the border region by paying attention to how each of us contribute to the narrative.KALIMA ROSE
Kalima Rose, Senior Director and Director of the PolicyLink Center for Infrastructure Equity, works with the infrastructure team to steer resources for transportation, housing, and key amenities to communities of opportunity. Rose helps local and statewide groups implement economic stimulus funds for greater workforce participation and new investments in underserved communities. NAOMI TSU | THE OPPORTUNITY AGENDA Naomi Tsu oversees the Southern Poverty Law Center’s (SPLC) legal and advocacy work on behalf of immigrants in the Deep South. She represents clients who have experienced wage theft, discrimination, human trafficking, and other abuses. She was counsel for immigrant workers in David v. Signal, one of the largest labor trafficking cases brought in the United States, which resulted in a $14 THE OPPORTUNITY AGENDAAPPROACHABOUTPRESSROOMSUPPORTCOMMUNICATIONS & CULTURE FOR NARRATIVE CHANGETHE OPPORTUNITY MARS ROVERTHE OPPORTUNITY CHILDREN S BOOKGIVEN THE OPPORTUNITYOPPORTUNITY THESAURUS The Opportunity Agenda is a social justice communication lab. We collaborate with social justice leaders to move hearts and minds, driving lasting policy and culture change. THE STATE OF OPPORTUNITY IN AMERICA BUILD YOUR OWN MESSAGE Introducing people to a new way of thinking about an issue requires a carefully considered message. The Opportunity Agenda helps you create that message with Vision, Values, and Voice: a Communications Toolkit, which provides guidance for building your own messages using our recommended Value, Problem, Solution, Action (VPSA) structure.. Our interactive VPSA message building tool below will TEN LESSONS FOR TALKING ABOUT RACE, RACISM, AND RACIAL Updated July 2020. As we strive to improve conversations about race, racism, and racial justice in this country, the environment in which we’re speaking seems to be constantly shifting, which shows that these conversations are more important than ever. VISION, VALUES, VOICE Raising American Son: A Discussion Guide 2016. In an effort to facilitate a broader conversation about race, racism, and the criminal legal system in this country, The Opportunity Agenda has developed a discussion guide for American Son. TEN TIPS FOR PUTTING INTERSECTIONALITY INTO PRACTICE THE CASE OF THE CULTURAL INFLUENCERS: COLIN KAEPERNICKSEE MORE ON OPPORTUNITYAGENDA.ORGLATEST NEWS ON COLIN KAEPERNICKCOLIN KAEPERNICKDISNEY
REPLACING THE DOMINANT NARRATIVE AROUND THE BORDER Photo courtesy of Border Network for Human Rights. We can all play a role in supporting our allies in the border region by paying attention to how each of us contribute to the narrative.KALIMA ROSE
Kalima Rose, Senior Director and Director of the PolicyLink Center for Infrastructure Equity, works with the infrastructure team to steer resources for transportation, housing, and key amenities to communities of opportunity. Rose helps local and statewide groups implement economic stimulus funds for greater workforce participation and new investments in underserved communities. NAOMI TSU | THE OPPORTUNITY AGENDA Naomi Tsu oversees the Southern Poverty Law Center’s (SPLC) legal and advocacy work on behalf of immigrants in the Deep South. She represents clients who have experienced wage theft, discrimination, human trafficking, and other abuses. She was counsel for immigrant workers in David v. Signal, one of the largest labor trafficking cases brought in the United States, which resulted in a $14 ABOUT | THE OPPORTUNITY AGENDA Staff. The staff of The Opportunity Agenda is composed of a diverse group of professionals who, together, bring experience and expertise in the areas of communications, research, policy, advocacy, law, fundraising, and administration. THE STATE OF OPPORTUNITY IN AMERICA Summary of how America is faring on key opportunity indicators. Acknowledgements. This report was written by Meredith King Ledford, MPP, and reviewed by Juhu Thukral and Ross Mudrick of The OpportunityAgenda.
THE OPPORTUNITY IMPACT STATEMENT A new policy evaluation tool focused on opportunity. Introduction. The ongoing investments in the nation’s economic recovery have the potential to revitalize not only our economy, but also the American promise of opportunity itself. 2021 COMMUNICATIONS INSTITUTE: GO BEYOND From February 23-25, 2021, The Opportunity Agenda held its 2021 Remote Communications Institute, embracing the new, ever-changing circumstances we’ve found ourselves in to offer social justice leaders the latest, most innovative approaches in virtual communications, narrative and messaging development, digital media, and online organizing. In this difficult time, when we continue tofind
COMMUNICATIONS TOOLKIT To be effective in moving hearts, minds and policy over the long term, we need integrated messaging and narrative strategies that both mobilize our base and expand our constituencies by bringing those in the middle toward our cause. TALKING POLICING ISSUES A central goal of any community is the safety and security of its members. Police can play an important role in achieving this goal. But, like many aspects of our current criminal justice system, the role of law enforcement has been overemphasized, overfunded, and outsized to proportions that no longer serve the goal of community safety and security. CRIMINAL JUSTICE REFORM PHRASE GUIDE Momentum is growing for policymakers to improve the criminal justice system and adopt strategies that keep all communities safe; prevent harm; and uphold the values of THE FEAR SCALE: FEAR AND PERCEPTIONS OF THE CRIMINAL It seems like an obvious truth, but bears repeating: Fear skews people’s view of the world. We’ve seen it time and again in the actions of the Trump administration, in its attacks on civil liberties and human rights, on people of color, on asylum seekers striving for a MEDIA PORTRAYALS AND BLACK MALE OUTCOMES From the perspective of most scholars who focus on the topic, there is a clear causal story that links media representations of black men and boys to real-world outcomes.KALIMA ROSE
Kalima Rose, Senior Director and Director of the PolicyLink Center for Infrastructure Equity, works with the infrastructure team to steer resources for transportation, housing, and key amenities to communities of opportunity. Rose helps local and statewide groups implement economic stimulus funds for greater workforce participation and new investments in underserved communities. Skip to main contentMenu
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