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HOW TO PROMOTE AN EVENT FOR TEENS Publicity Hound Anthony Ingram writes: I work as a volunteer Hound on a team for a church, and we have an upcoming teen event in February. Our goal is to attract more than 700 teens to an event that will feature vendors in areas such as formalwear, hair salons, nail salons, florists, limo companies, etc., all of which have to do with Valentine’s Day and the spring prom. HOW TO COMPLAIN IF YOU SUSPECT MEDIA BIAS Here are five ways to complain: –First, start with the reporter. State your case and make note of how the reporter responds. –If you aren’t getting anywhere, ask for the name of the reporter’s boss and complain again. Be sure to explain exactly what it is that you want the media outlet to do. ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. PITCH AN ENTIRE SEGMENT FOR THE MORNING TV TALK SHOWS Pitch an entire segment for the morning TV talk shows. If you’re trying to get onto one of the big morning TV talk shows to promote a product, tie it to a current event—and then sweeten your pitch by offering similar products. That’s what Liz Murphy of Formula PR in el Segundo, California did. Several month sago, she pitched themorning
7 EASY WAYS TO FIND A JOURNALIST'S EMAIL ADDRESS Here are seven of the best ways, which also work for anyone whose email address you can’t find: 1. Do a Google search. This is often your quickest and best trick. Fictional example: Mary Edwards + Forbes columnist + email. Sometimes you’ll see the email address peeking out from the description, just under the headline, in the organicsearch
FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executives HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is WRITE A THUMBNAIL BIO FOR THE END OF YOUR ARTICLES While en route to a speaking engagement, I found a page in Airtran Airways' in-flight magazine that's a great lesson on how to write thumbnail bios. These are one- or two-sentence bios that you can tack onto the end of articles you write for other publications, along withyour contact
HOW TO ATTACH YOUR IPAD TO A TRIPOD, SAFELY AND SECURELY It comes with a clamp that lets you attach the iPad to a table, desk or tray table and forego the tripod. This is ideal for close-up video that you’d like to shoot right at your desk. The gooseneck has movable knobs that let you readjust the iPad and move it up, down or sideways while it’s on the tripod, and still keep it fastenedsecurely.
HOW DO YOU PITCH AN IDEA TO MCDONALD'S, BURGER KING? Publicity Hound Jon Merz of Albany, New York writes: "I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas. "Myquestion
HOW TO PROMOTE AN EVENT FOR TEENS Publicity Hound Anthony Ingram writes: I work as a volunteer Hound on a team for a church, and we have an upcoming teen event in February. Our goal is to attract more than 700 teens to an event that will feature vendors in areas such as formalwear, hair salons, nail salons, florists, limo companies, etc., all of which have to do with Valentine’s Day and the spring prom. HOW TO COMPLAIN IF YOU SUSPECT MEDIA BIAS Here are five ways to complain: –First, start with the reporter. State your case and make note of how the reporter responds. –If you aren’t getting anywhere, ask for the name of the reporter’s boss and complain again. Be sure to explain exactly what it is that you want the media outlet to do. ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. PITCH AN ENTIRE SEGMENT FOR THE MORNING TV TALK SHOWS Pitch an entire segment for the morning TV talk shows. If you’re trying to get onto one of the big morning TV talk shows to promote a product, tie it to a current event—and then sweeten your pitch by offering similar products. That’s what Liz Murphy of Formula PR in el Segundo, California did. Several month sago, she pitched themorning
7 EASY WAYS TO FIND A JOURNALIST'S EMAIL ADDRESS Here are seven of the best ways, which also work for anyone whose email address you can’t find: 1. Do a Google search. This is often your quickest and best trick. Fictional example: Mary Edwards + Forbes columnist + email. Sometimes you’ll see the email address peeking out from the description, just under the headline, in the organicsearch
FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executives HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is WRITE A THUMBNAIL BIO FOR THE END OF YOUR ARTICLES While en route to a speaking engagement, I found a page in Airtran Airways' in-flight magazine that's a great lesson on how to write thumbnail bios. These are one- or two-sentence bios that you can tack onto the end of articles you write for other publications, along withyour contact
HOW TO ATTACH YOUR IPAD TO A TRIPOD, SAFELY AND SECURELY It comes with a clamp that lets you attach the iPad to a table, desk or tray table and forego the tripod. This is ideal for close-up video that you’d like to shoot right at your desk. The gooseneck has movable knobs that let you readjust the iPad and move it up, down or sideways while it’s on the tripod, and still keep it fastenedsecurely.
THE PUBLICITY HOUND
Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. And I'm thrilled you're here. I'm publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I've mentored, coach HOW TO COMPLAIN IF YOU SUSPECT MEDIA BIAS Here are five ways to complain: –First, start with the reporter. State your case and make note of how the reporter responds. –If you aren’t getting anywhere, ask for the name of the reporter’s boss and complain again. Be sure to explain exactly what it is that you want the media outlet to do. HOW TO WRITE A BIO THAT'S FUN AND INTRIGUING If you’re a freelance writer or publicist who writes bios for your clients, the best way to find out personal information is to ask your client open-ended questions. If you write your own bio, simply ask yourself the same questions. Then weave the best answers into the copy. They will lead to a much more interesting bio, and they justmight
FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executives MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. HOW TO DEFINE AND FIND IDEAL READERS FOR YOUR FICTION 3. Look for offbeat places in your own community where your ideal readers gather. The best site for finding local groups is Meetup.com. Even if they meet to discuss a topic, and not necessarily to discuss books, you can offer to speak to their group (and sell books at the end). Many Meetup groups love hosting speakers. ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. THE PROS AND CONS OF PRESS RELEASES VS. PITCHES Advantages of a Press Release. 1. A press release can include all the pertinent details. 2. It lives online forever. People can find the release in your online press room months and even years later and discover a lot about you and your company. 3. It can include valuable links to things like sales pages. 4. PITCH AN ENTIRE SEGMENT FOR THE MORNING TV TALK SHOWS Pitch an entire segment for the morning TV talk shows. If you’re trying to get onto one of the big morning TV talk shows to promote a product, tie it to a current event—and then sweeten your pitch by offering similar products. That’s what Liz Murphy of Formula PR in el Segundo, California did. Several month sago, she pitched themorning
HOW TO ATTACH YOUR IPAD TO A TRIPOD, SAFELY AND SECURELY It comes with a clamp that lets you attach the iPad to a table, desk or tray table and forego the tripod. This is ideal for close-up video that you’d like to shoot right at your desk. The gooseneck has movable knobs that let you readjust the iPad and move it up, down or sideways while it’s on the tripod, and still keep it fastenedsecurely.
THE PUBLICITY HOUND
Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. And I'm thrilled you're here. I'm publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I've mentored, coach HOW DO YOU PITCH AN IDEA TO MCDONALD'S, BURGER KING? Publicity Hound Jon Merz of Albany, New York writes: "I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas. "Myquestion
HOW TO COMPLAIN IF YOU SUSPECT MEDIA BIAS Here are five ways to complain: –First, start with the reporter. State your case and make note of how the reporter responds. –If you aren’t getting anywhere, ask for the name of the reporter’s boss and complain again. Be sure to explain exactly what it is that you want the media outlet to do. PROS AND CONS OF TV AND RADIO PUBLICITY This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity. * * * Earlier this week, I listed the pros and cons of publicity in newspapers, magazinesand other print me
HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is 5 TIPS FOR GETTING FICTION OR NONFICTION BOOKS INTO COSTCO Here are five of the dozens of tips from Amy. 1. Local authors can get special attention. I live in Wisconsin. At my local Costco, an endcap in the books section prominently displays books by two Wisconsin celebrities—Gov. Scott Walker and former Green Bay Packer Donald Driver. You might find those books in Costco stores in New York or FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executives ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. 12 BRIDGING STATEMENTS TO USE IN TOUGH MEDIA INTERVIEWS Here are 11 other bridging statements you can use even in routine media interviews, as well as when you’re on the hot seat: “We find the more important issue is”. “I think it would be more accurate (or correct) to say”. “Here’s the real problem”. “What HOW TO MAKE INEXPENSIVE FLOWER PLATE GARDEN ART Gardeners, Crafters and Scavengers: If you're looking for a fun, easy project---and perhaps a new revenue stream---consider making beautiful flower plates for your garden, or to sell at craft shows. They make lovely gifts. I've seen these at local art shows and in this stunningcollect
THE PUBLICITY HOUND
Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. And I'm thrilled you're here. I'm publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I've mentored, coach HOW DO YOU PITCH AN IDEA TO MCDONALD'S, BURGER KING? Publicity Hound Jon Merz of Albany, New York writes: "I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas. "Myquestion
HOW TO COMPLAIN IF YOU SUSPECT MEDIA BIAS Here are five ways to complain: –First, start with the reporter. State your case and make note of how the reporter responds. –If you aren’t getting anywhere, ask for the name of the reporter’s boss and complain again. Be sure to explain exactly what it is that you want the media outlet to do. PROS AND CONS OF TV AND RADIO PUBLICITY This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity. * * * Earlier this week, I listed the pros and cons of publicity in newspapers, magazinesand other print me
HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is 5 TIPS FOR GETTING FICTION OR NONFICTION BOOKS INTO COSTCO Here are five of the dozens of tips from Amy. 1. Local authors can get special attention. I live in Wisconsin. At my local Costco, an endcap in the books section prominently displays books by two Wisconsin celebrities—Gov. Scott Walker and former Green Bay Packer Donald Driver. You might find those books in Costco stores in New York or FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executives ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. 12 BRIDGING STATEMENTS TO USE IN TOUGH MEDIA INTERVIEWS Here are 11 other bridging statements you can use even in routine media interviews, as well as when you’re on the hot seat: “We find the more important issue is”. “I think it would be more accurate (or correct) to say”. “Here’s the real problem”. “What HOW TO MAKE INEXPENSIVE FLOWER PLATE GARDEN ART Gardeners, Crafters and Scavengers: If you're looking for a fun, easy project---and perhaps a new revenue stream---consider making beautiful flower plates for your garden, or to sell at craft shows. They make lovely gifts. I've seen these at local art shows and in this stunningcollect
THE PUBLICITY HOUND
How an Indie Author Created a Partnership with L.L. Bean. This guest post was written by Marjorie Turner Hollman, an indie author, freelancer, personal historian and longtime Publicity Hound who loves the outdoors. L.L. Bean came calling the other day. Not to my door with one of those glossy catalogs. HOW TO COMPLAIN IF YOU SUSPECT MEDIA BIAS Here are five ways to complain: –First, start with the reporter. State your case and make note of how the reporter responds. –If you aren’t getting anywhere, ask for the name of the reporter’s boss and complain again. Be sure to explain exactly what it is that you want the media outlet to do. HOW TO WRITE A BIO THAT'S FUN AND This is the latest tip in a series of "50 Tips for Free Publicity" which I'm pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. Just click the button with the red "Pin It" above. * * * Some of the most interesting people I know w THE PROS AND CONS OF PRESS RELEASES VS. PITCHES Advantages of a Press Release. 1. A press release can include all the pertinent details. 2. It lives online forever. People can find the release in your online press room months and even years later and discover a lot about you and your company. 3. It can include valuable links to things like sales pages. 4. HOW TO DEFINE AND FIND IDEAL READERS FOR YOUR FICTION 3. Look for offbeat places in your own community where your ideal readers gather. The best site for finding local groups is Meetup.com. Even if they meet to discuss a topic, and not necessarily to discuss books, you can offer to speak to their group (and sell books at the end). Many Meetup groups love hosting speakers. IF YOU MUST STAGE A GROUNDBREAKING EVENT, TRY THIS If you MUST stage a groundbreaking event, try this. You can lump groundbreaking ceremonies, check-passings and ribbon-cuttings into one category. They’re tired, lifeless events staged for the media and to stroke the organizers’ egos. Smart Publicity Hounds avoid them atall costs.
WHO'S YOUR DADDY?
I confess to watching most of "Who's Your Daddy?", Fox's maudlin melodrama in which a blonde babe tries to pick her biological father out of a line-up of seven men and pocket $100,000. She guessed correctly, of course.Adoptive parents and others, including theNational Counci
7 EASY WAYS TO FIND A JOURNALIST'S EMAIL ADDRESS Here are seven of the best ways, which also work for anyone whose email address you can’t find: 1. Do a Google search. This is often your quickest and best trick. Fictional example: Mary Edwards + Forbes columnist + email. Sometimes you’ll see the email address peeking out from the description, just under the headline, in the organicsearch
WRITE A THUMBNAIL BIO FOR THE END OF YOUR ARTICLES While en route to a speaking engagement, I found a page in Airtran Airways’ in-flight magazine that’s a great lesson on how to write thumbnail bios. These are one- or two-sentence bios that you can tack onto the end of articles you write for other publications, along with your contact information such as an email address and website URL. 21 QUESTIONS YOU CAN ASK JOURNALISTS BEFORE, DURING AND If you're contacted by a journalist, knowing the types of questions you can ask them will help you both. These fall into three categories:Questions you can ask to help you decide whether you should do the interview and how to prepare for it.Questions you can ask them during the interview.QuTHE PUBLICITY HOUND
Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. And I'm thrilled you're here. I'm publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I've mentored, coach HOW DO YOU PITCH AN IDEA TO MCDONALD'S, BURGER KING? Publicity Hound Jon Merz of Albany, New York writes: "I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas. "Myquestion
HOW TO PROMOTE AN EVENT FOR TEENS Publicity Hound Anthony Ingram writes: I work as a volunteer Hound on a team for a church, and we have an upcoming teen event in February. Our goal is to attract more than 700 teens to an event that will feature vendors in areas such as formalwear, hair salons, nail salons, florists, limo companies, etc., all of which have to do with Valentine’s Day and the spring prom. PRESS RELEASE TIP 14 Press Release Tip 14 Optional note to the media and the Safe Harbor Statement The sixth part of a press release is the optional note to the media. For public companies only, the seventh part is the Safe Harbor Statement. In my sample release, my note to the media is highlighted it in red here. HOW TO DEFINE AND FIND IDEAL READERS FOR YOUR FICTION 3. Look for offbeat places in your own community where your ideal readers gather. The best site for finding local groups is Meetup.com. Even if they meet to discuss a topic, and not necessarily to discuss books, you can offer to speak to their group (and sell books at the end). Many Meetup groups love hosting speakers. USE HYPERLINKS IN PRESS RELEASES: HERE ARE 19 IDEAS Use hyperlinks in press releases: Here are 19 ideas. The next time you write a press release, don’t forget hyperlinks. Too many writers do. Or they’re simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, and amplify your message. 5 TIPS FOR GETTING FICTION OR NONFICTION BOOKS INTO COSTCO Here are five of the dozens of tips from Amy. 1. Local authors can get special attention. I live in Wisconsin. At my local Costco, an endcap in the books section prominently displays books by two Wisconsin celebrities—Gov. Scott Walker and former Green Bay Packer Donald Driver. You might find those books in Costco stores in New York or ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. WRITE A THUMBNAIL BIO FOR THE END OF YOUR ARTICLES While en route to a speaking engagement, I found a page in Airtran Airways’ in-flight magazine that’s a great lesson on how to write thumbnail bios. These are one- or two-sentence bios that you can tack onto the end of articles you write for other publications, along with your contact information such as an email address and website URL. HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers isTHE PUBLICITY HOUND
Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. And I'm thrilled you're here. I'm publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I've mentored, coach HOW DO YOU PITCH AN IDEA TO MCDONALD'S, BURGER KING? Publicity Hound Jon Merz of Albany, New York writes: "I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas. "Myquestion
HOW TO PROMOTE AN EVENT FOR TEENS Publicity Hound Anthony Ingram writes: I work as a volunteer Hound on a team for a church, and we have an upcoming teen event in February. Our goal is to attract more than 700 teens to an event that will feature vendors in areas such as formalwear, hair salons, nail salons, florists, limo companies, etc., all of which have to do with Valentine’s Day and the spring prom. PRESS RELEASE TIP 14 Press Release Tip 14 Optional note to the media and the Safe Harbor Statement The sixth part of a press release is the optional note to the media. For public companies only, the seventh part is the Safe Harbor Statement. In my sample release, my note to the media is highlighted it in red here. HOW TO DEFINE AND FIND IDEAL READERS FOR YOUR FICTION 3. Look for offbeat places in your own community where your ideal readers gather. The best site for finding local groups is Meetup.com. Even if they meet to discuss a topic, and not necessarily to discuss books, you can offer to speak to their group (and sell books at the end). Many Meetup groups love hosting speakers. USE HYPERLINKS IN PRESS RELEASES: HERE ARE 19 IDEAS Use hyperlinks in press releases: Here are 19 ideas. The next time you write a press release, don’t forget hyperlinks. Too many writers do. Or they’re simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, and amplify your message. 5 TIPS FOR GETTING FICTION OR NONFICTION BOOKS INTO COSTCO Here are five of the dozens of tips from Amy. 1. Local authors can get special attention. I live in Wisconsin. At my local Costco, an endcap in the books section prominently displays books by two Wisconsin celebrities—Gov. Scott Walker and former Green Bay Packer Donald Driver. You might find those books in Costco stores in New York or ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. WRITE A THUMBNAIL BIO FOR THE END OF YOUR ARTICLES While en route to a speaking engagement, I found a page in Airtran Airways’ in-flight magazine that’s a great lesson on how to write thumbnail bios. These are one- or two-sentence bios that you can tack onto the end of articles you write for other publications, along with your contact information such as an email address and website URL. HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is HOW TO COMPLAIN IF YOU SUSPECT MEDIA BIAS Here are five ways to complain: –First, start with the reporter. State your case and make note of how the reporter responds. –If you aren’t getting anywhere, ask for the name of the reporter’s boss and complain again. Be sure to explain exactly what it is that you want the media outlet to do. MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. IF YOU MUST STAGE A GROUNDBREAKING EVENT, TRY THIS If you MUST stage a groundbreaking event, try this. You can lump groundbreaking ceremonies, check-passings and ribbon-cuttings into one category. They’re tired, lifeless events staged for the media and to stroke the organizers’ egos. Smart Publicity Hounds avoid them atall costs.
HOW TO WRITE A BIO THAT'S FUN AND If you’re a freelance writer or publicist who writes bios for your clients, the best way to find out personal information is to ask your client open-ended questions. If you write your own bio, simply ask yourself the same questions. Then weave the best answers into the copy. They will lead to a much more interesting bio, and they justmight
HOW TO DEFINE AND FIND IDEAL READERS FOR YOUR FICTION 3. Look for offbeat places in your own community where your ideal readers gather. The best site for finding local groups is Meetup.com. Even if they meet to discuss a topic, and not necessarily to discuss books, you can offer to speak to their group (and sell books at the end). Many Meetup groups love hosting speakers. PROS AND CONS OF TV AND RADIO PUBLICITY This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity. * * * Earlier this week, I listed the pros and cons of publicity in newspapers, magazinesand other print me
PITCH AN ENTIRE SEGMENT FOR THE MORNING TV TALK SHOWS Pitch an entire segment for the morning TV talk shows. If you’re trying to get onto one of the big morning TV talk shows to promote a product, tie it to a current event—and then sweeten your pitch by offering similar products. That’s what Liz Murphy of Formula PR in el Segundo, California did. Several month sago, she pitched themorning
HOW TO ATTACH YOUR IPAD TO A TRIPOD, SAFELY AND SECURELY It comes with a clamp that lets you attach the iPad to a table, desk or tray table and forego the tripod. This is ideal for close-up video that you’d like to shoot right at your desk. The gooseneck has movable knobs that let you readjust the iPad and move it up, down or sideways while it’s on the tripod, and still keep it fastenedsecurely.
FREQUENTLY ASKED QUESTIONS ABOUT SELLING BOOKS TO Here are frequently asked questions about selling books to libraries through the special promotion available via Amy Collins and NewShelves. Deadline
FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executivesTHE PUBLICITY HOUND
Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. And I'm thrilled you're here. I'm publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I've mentored, coach HOW DO YOU PITCH AN IDEA TO MCDONALD'S, BURGER KING? Publicity Hound Jon Merz of Albany, New York writes: "I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas. "Myquestion
HOW TO WRITE A BIO THAT'S FUN AND If you’re a freelance writer or publicist who writes bios for your clients, the best way to find out personal information is to ask your client open-ended questions. If you write your own bio, simply ask yourself the same questions. Then weave the best answers into the copy. They will lead to a much more interesting bio, and they justmight
MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. PRESS RELEASE TIP 14 Press Release Tip 14 Optional note to the media and the Safe Harbor Statement The sixth part of a press release is the optional note to the media. For public companies only, the seventh part is the Safe Harbor Statement. In my sample release, my note to the media is highlighted it in red here. HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is HOW TO DEFINE AND FIND IDEAL READERS FOR YOUR FICTION 3. Look for offbeat places in your own community where your ideal readers gather. The best site for finding local groups is Meetup.com. Even if they meet to discuss a topic, and not necessarily to discuss books, you can offer to speak to their group (and sell books at the end). Many Meetup groups love hosting speakers. 5 TIPS FOR GETTING FICTION OR NONFICTION BOOKS INTO COSTCO Here are five of the dozens of tips from Amy. 1. Local authors can get special attention. I live in Wisconsin. At my local Costco, an endcap in the books section prominently displays books by two Wisconsin celebrities—Gov. Scott Walker and former Green Bay Packer Donald Driver. You might find those books in Costco stores in New York or ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executivesTHE PUBLICITY HOUND
Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. And I'm thrilled you're here. I'm publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I've mentored, coach HOW DO YOU PITCH AN IDEA TO MCDONALD'S, BURGER KING? Publicity Hound Jon Merz of Albany, New York writes: "I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas. "Myquestion
HOW TO WRITE A BIO THAT'S FUN AND If you’re a freelance writer or publicist who writes bios for your clients, the best way to find out personal information is to ask your client open-ended questions. If you write your own bio, simply ask yourself the same questions. Then weave the best answers into the copy. They will lead to a much more interesting bio, and they justmight
MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. PRESS RELEASE TIP 14 Press Release Tip 14 Optional note to the media and the Safe Harbor Statement The sixth part of a press release is the optional note to the media. For public companies only, the seventh part is the Safe Harbor Statement. In my sample release, my note to the media is highlighted it in red here. HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is HOW TO DEFINE AND FIND IDEAL READERS FOR YOUR FICTION 3. Look for offbeat places in your own community where your ideal readers gather. The best site for finding local groups is Meetup.com. Even if they meet to discuss a topic, and not necessarily to discuss books, you can offer to speak to their group (and sell books at the end). Many Meetup groups love hosting speakers. 5 TIPS FOR GETTING FICTION OR NONFICTION BOOKS INTO COSTCO Here are five of the dozens of tips from Amy. 1. Local authors can get special attention. I live in Wisconsin. At my local Costco, an endcap in the books section prominently displays books by two Wisconsin celebrities—Gov. Scott Walker and former Green Bay Packer Donald Driver. You might find those books in Costco stores in New York or ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executivesTHE PUBLICITY HOUND
How an Indie Author Created a Partnership with L.L. Bean. This guest post was written by Marjorie Turner Hollman, an indie author, freelancer, personal historian and longtime Publicity Hound who loves the outdoors. L.L. Bean came calling the other day. Not to my door with one of those glossy catalogs.THE PUBLICITY HOUND
Here are several ways we can work together. Rent My Brain (consulting via phone or Skype) If you have just a few questions or a bigger problem and you need my advice, consider a phone consultation, or let's get on Skype. I can prepare you for a media interview, critique your writing and pit HOW TO COMPLAIN IF YOU SUSPECT MEDIA BIAS Here are five ways to complain: –First, start with the reporter. State your case and make note of how the reporter responds. –If you aren’t getting anywhere, ask for the name of the reporter’s boss and complain again. Be sure to explain exactly what it is that you want the media outlet to do. MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. IF YOU MUST STAGE A GROUNDBREAKING EVENT, TRY THIS If you MUST stage a groundbreaking event, try this. You can lump groundbreaking ceremonies, check-passings and ribbon-cuttings into one category. They’re tired, lifeless events staged for the media and to stroke the organizers’ egos. Smart Publicity Hounds avoid them atall costs.
FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executives 3 WAYS TO ADD A TIP JAR TO YOUR BLOG 3 Ways to Add a Tip Jar to Your Blog. I drop spare change into the tip jar at the local coffee shop. Sometimes I put a dollar bill in the trumpet case of the guy belting out a jazz tune on the corner of a busy city street. I even tip the guy who drives me from the remote parking lot at the airport to the terminal.WHO'S YOUR DADDY?
I confess to watching most of "Who's Your Daddy?", Fox's maudlin melodrama in which a blonde babe tries to pick her biological father out of a line-up of seven men and pocket $100,000. She guessed correctly, of course.Adoptive parents and others, including theNational Counci
7 EASY WAYS TO FIND A JOURNALIST'S EMAIL ADDRESS Here are seven of the best ways, which also work for anyone whose email address you can’t find: 1. Do a Google search. This is often your quickest and best trick. Fictional example: Mary Edwards + Forbes columnist + email. Sometimes you’ll see the email address peeking out from the description, just under the headline, in the organicsearch
WRITE A THUMBNAIL BIO FOR THE END OF YOUR ARTICLES While en route to a speaking engagement, I found a page in Airtran Airways’ in-flight magazine that’s a great lesson on how to write thumbnail bios. These are one- or two-sentence bios that you can tack onto the end of articles you write for other publications, along with your contact information such as an email address and website URL.THE PUBLICITY HOUND
Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. And I'm thrilled you're here. I'm publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I've mentored, coach HOW DO YOU PITCH AN IDEA TO MCDONALD'S, BURGER KING? Publicity Hound Jon Merz of Albany, New York writes: "I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas. "Myquestion
HOW TO WRITE A BIO THAT'S FUN AND If you’re a freelance writer or publicist who writes bios for your clients, the best way to find out personal information is to ask your client open-ended questions. If you write your own bio, simply ask yourself the same questions. Then weave the best answers into the copy. They will lead to a much more interesting bio, and they justmight
PRESS RELEASE TIP 14 Press Release Tip 14 Optional note to the media and the Safe Harbor Statement The sixth part of a press release is the optional note to the media. For public companies only, the seventh part is the Safe Harbor Statement. In my sample release, my note to the media is highlighted it in red here. MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is HOW TO DEFINE AND FIND IDEAL READERS FOR YOUR FICTIONBEST HISTORICAL FICTION BOOKSBEST HISTORICAL FICTION BOOKS EVERBEST HISTORICAL FICTION AUTHORSEXAMPLES OF HISTORICAL FICTIONWHAT IS HISTORICAL FICTION FOR KIDSFICTION BOOK GENRES 3. Look for offbeat places in your own community where your ideal readers gather. The best site for finding local groups is Meetup.com. Even if they meet to discuss a topic, and not necessarily to discuss books, you can offer to speak to their group (and sell books at the end). Many Meetup groups love hosting speakers. 5 TIPS FOR GETTING FICTION OR NONFICTION BOOKS INTO COSTCO Here are five of the dozens of tips from Amy. 1. Local authors can get special attention. I live in Wisconsin. At my local Costco, an endcap in the books section prominently displays books by two Wisconsin celebrities—Gov. Scott Walker and former Green Bay Packer Donald Driver. You might find those books in Costco stores in New York or ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executivesTHE PUBLICITY HOUND
Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. And I'm thrilled you're here. I'm publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I've mentored, coach HOW DO YOU PITCH AN IDEA TO MCDONALD'S, BURGER KING? Publicity Hound Jon Merz of Albany, New York writes: "I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas. "Myquestion
HOW TO WRITE A BIO THAT'S FUN AND If you’re a freelance writer or publicist who writes bios for your clients, the best way to find out personal information is to ask your client open-ended questions. If you write your own bio, simply ask yourself the same questions. Then weave the best answers into the copy. They will lead to a much more interesting bio, and they justmight
PRESS RELEASE TIP 14 Press Release Tip 14 Optional note to the media and the Safe Harbor Statement The sixth part of a press release is the optional note to the media. For public companies only, the seventh part is the Safe Harbor Statement. In my sample release, my note to the media is highlighted it in red here. MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is HOW TO DEFINE AND FIND IDEAL READERS FOR YOUR FICTIONBEST HISTORICAL FICTION BOOKSBEST HISTORICAL FICTION BOOKS EVERBEST HISTORICAL FICTION AUTHORSEXAMPLES OF HISTORICAL FICTIONWHAT IS HISTORICAL FICTION FOR KIDSFICTION BOOK GENRES 3. Look for offbeat places in your own community where your ideal readers gather. The best site for finding local groups is Meetup.com. Even if they meet to discuss a topic, and not necessarily to discuss books, you can offer to speak to their group (and sell books at the end). Many Meetup groups love hosting speakers. 5 TIPS FOR GETTING FICTION OR NONFICTION BOOKS INTO COSTCO Here are five of the dozens of tips from Amy. 1. Local authors can get special attention. I live in Wisconsin. At my local Costco, an endcap in the books section prominently displays books by two Wisconsin celebrities—Gov. Scott Walker and former Green Bay Packer Donald Driver. You might find those books in Costco stores in New York or ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executivesTHE PUBLICITY HOUND
How an Indie Author Created a Partnership with L.L. Bean. This guest post was written by Marjorie Turner Hollman, an indie author, freelancer, personal historian and longtime Publicity Hound who loves the outdoors. L.L. Bean came calling the other day. Not to my door with one of those glossy catalogs.THE PUBLICITY HOUND
Here are several ways we can work together. Rent My Brain (consulting via phone or Skype) If you have just a few questions or a bigger problem and you need my advice, consider a phone consultation, or let's get on Skype. I can prepare you for a media interview, critique your writing and pit HOW TO COMPLAIN IF YOU SUSPECT MEDIA BIAS Here are five ways to complain: –First, start with the reporter. State your case and make note of how the reporter responds. –If you aren’t getting anywhere, ask for the name of the reporter’s boss and complain again. Be sure to explain exactly what it is that you want the media outlet to do. MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. IF YOU MUST STAGE A GROUNDBREAKING EVENT, TRY THIS If you MUST stage a groundbreaking event, try this. You can lump groundbreaking ceremonies, check-passings and ribbon-cuttings into one category. They’re tired, lifeless events staged for the media and to stroke the organizers’ egos. Smart Publicity Hounds avoid them atall costs.
FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executives 3 WAYS TO ADD A TIP JAR TO YOUR BLOG 3 Ways to Add a Tip Jar to Your Blog. I drop spare change into the tip jar at the local coffee shop. Sometimes I put a dollar bill in the trumpet case of the guy belting out a jazz tune on the corner of a busy city street. I even tip the guy who drives me from the remote parking lot at the airport to the terminal.WHO'S YOUR DADDY?
I confess to watching most of "Who's Your Daddy?", Fox's maudlin melodrama in which a blonde babe tries to pick her biological father out of a line-up of seven men and pocket $100,000. She guessed correctly, of course.Adoptive parents and others, including theNational Counci
7 EASY WAYS TO FIND A JOURNALIST'S EMAIL ADDRESS Here are seven of the best ways, which also work for anyone whose email address you can’t find: 1. Do a Google search. This is often your quickest and best trick. Fictional example: Mary Edwards + Forbes columnist + email. Sometimes you’ll see the email address peeking out from the description, just under the headline, in the organicsearch
WRITE A THUMBNAIL BIO FOR THE END OF YOUR ARTICLES While en route to a speaking engagement, I found a page in Airtran Airways’ in-flight magazine that’s a great lesson on how to write thumbnail bios. These are one- or two-sentence bios that you can tack onto the end of articles you write for other publications, along with your contact information such as an email address and website URL.THE PUBLICITY HOUND
Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. And I'm thrilled you're here. I'm publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I've mentored, coach HOW DO YOU PITCH AN IDEA TO MCDONALD'S, BURGER KING? Publicity Hound Jon Merz of Albany, New York writes: "I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas. "Myquestion
HOW TO WRITE A BIO THAT'S FUN AND If you’re a freelance writer or publicist who writes bios for your clients, the best way to find out personal information is to ask your client open-ended questions. If you write your own bio, simply ask yourself the same questions. Then weave the best answers into the copy. They will lead to a much more interesting bio, and they justmight
PRESS RELEASE TIP 14 Press Release Tip 14 Optional note to the media and the Safe Harbor Statement The sixth part of a press release is the optional note to the media. For public companies only, the seventh part is the Safe Harbor Statement. In my sample release, my note to the media is highlighted it in red here. MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is HOW TO DEFINE AND FIND IDEAL READERS FOR YOUR FICTIONBEST HISTORICAL FICTION BOOKSBEST HISTORICAL FICTION BOOKS EVERBEST HISTORICAL FICTION AUTHORSEXAMPLES OF HISTORICAL FICTIONWHAT IS HISTORICAL FICTION FOR KIDSFICTION BOOK GENRES 3. Look for offbeat places in your own community where your ideal readers gather. The best site for finding local groups is Meetup.com. Even if they meet to discuss a topic, and not necessarily to discuss books, you can offer to speak to their group (and sell books at the end). Many Meetup groups love hosting speakers. 5 TIPS FOR GETTING FICTION OR NONFICTION BOOKS INTO COSTCO Here are five of the dozens of tips from Amy. 1. Local authors can get special attention. I live in Wisconsin. At my local Costco, an endcap in the books section prominently displays books by two Wisconsin celebrities—Gov. Scott Walker and former Green Bay Packer Donald Driver. You might find those books in Costco stores in New York or ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executivesTHE PUBLICITY HOUND
Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. And I'm thrilled you're here. I'm publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I've mentored, coach HOW DO YOU PITCH AN IDEA TO MCDONALD'S, BURGER KING? Publicity Hound Jon Merz of Albany, New York writes: "I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas. "Myquestion
HOW TO WRITE A BIO THAT'S FUN AND If you’re a freelance writer or publicist who writes bios for your clients, the best way to find out personal information is to ask your client open-ended questions. If you write your own bio, simply ask yourself the same questions. Then weave the best answers into the copy. They will lead to a much more interesting bio, and they justmight
PRESS RELEASE TIP 14 Press Release Tip 14 Optional note to the media and the Safe Harbor Statement The sixth part of a press release is the optional note to the media. For public companies only, the seventh part is the Safe Harbor Statement. In my sample release, my note to the media is highlighted it in red here. MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is HOW TO DEFINE AND FIND IDEAL READERS FOR YOUR FICTIONBEST HISTORICAL FICTION BOOKSBEST HISTORICAL FICTION BOOKS EVERBEST HISTORICAL FICTION AUTHORSEXAMPLES OF HISTORICAL FICTIONWHAT IS HISTORICAL FICTION FOR KIDSFICTION BOOK GENRES 3. Look for offbeat places in your own community where your ideal readers gather. The best site for finding local groups is Meetup.com. Even if they meet to discuss a topic, and not necessarily to discuss books, you can offer to speak to their group (and sell books at the end). Many Meetup groups love hosting speakers. 5 TIPS FOR GETTING FICTION OR NONFICTION BOOKS INTO COSTCO Here are five of the dozens of tips from Amy. 1. Local authors can get special attention. I live in Wisconsin. At my local Costco, an endcap in the books section prominently displays books by two Wisconsin celebrities—Gov. Scott Walker and former Green Bay Packer Donald Driver. You might find those books in Costco stores in New York or ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executivesTHE PUBLICITY HOUND
How an Indie Author Created a Partnership with L.L. Bean. This guest post was written by Marjorie Turner Hollman, an indie author, freelancer, personal historian and longtime Publicity Hound who loves the outdoors. L.L. Bean came calling the other day. Not to my door with one of those glossy catalogs.THE PUBLICITY HOUND
Here are several ways we can work together. Rent My Brain (consulting via phone or Skype) If you have just a few questions or a bigger problem and you need my advice, consider a phone consultation, or let's get on Skype. I can prepare you for a media interview, critique your writing and pit HOW TO COMPLAIN IF YOU SUSPECT MEDIA BIAS Here are five ways to complain: –First, start with the reporter. State your case and make note of how the reporter responds. –If you aren’t getting anywhere, ask for the name of the reporter’s boss and complain again. Be sure to explain exactly what it is that you want the media outlet to do. MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. IF YOU MUST STAGE A GROUNDBREAKING EVENT, TRY THIS If you MUST stage a groundbreaking event, try this. You can lump groundbreaking ceremonies, check-passings and ribbon-cuttings into one category. They’re tired, lifeless events staged for the media and to stroke the organizers’ egos. Smart Publicity Hounds avoid them atall costs.
FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executives 3 WAYS TO ADD A TIP JAR TO YOUR BLOG 3 Ways to Add a Tip Jar to Your Blog. I drop spare change into the tip jar at the local coffee shop. Sometimes I put a dollar bill in the trumpet case of the guy belting out a jazz tune on the corner of a busy city street. I even tip the guy who drives me from the remote parking lot at the airport to the terminal.WHO'S YOUR DADDY?
I confess to watching most of "Who's Your Daddy?", Fox's maudlin melodrama in which a blonde babe tries to pick her biological father out of a line-up of seven men and pocket $100,000. She guessed correctly, of course.Adoptive parents and others, including theNational Counci
7 EASY WAYS TO FIND A JOURNALIST'S EMAIL ADDRESS Here are seven of the best ways, which also work for anyone whose email address you can’t find: 1. Do a Google search. This is often your quickest and best trick. Fictional example: Mary Edwards + Forbes columnist + email. Sometimes you’ll see the email address peeking out from the description, just under the headline, in the organicsearch
WRITE A THUMBNAIL BIO FOR THE END OF YOUR ARTICLES While en route to a speaking engagement, I found a page in Airtran Airways’ in-flight magazine that’s a great lesson on how to write thumbnail bios. These are one- or two-sentence bios that you can tack onto the end of articles you write for other publications, along with your contact information such as an email address and website URL.THE PUBLICITY HOUND
Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. And I'm thrilled you're here. I'm publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I've mentored, coach HOW TO WRITE A BIO THAT'S FUN AND If you’re a freelance writer or publicist who writes bios for your clients, the best way to find out personal information is to ask your client open-ended questions. If you write your own bio, simply ask yourself the same questions. Then weave the best answers into the copy. They will lead to a much more interesting bio, and they justmight
HOW DO YOU PITCH AN IDEA TO MCDONALD'S, BURGER KING? Publicity Hound Jon Merz of Albany, New York writes: "I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas. "Myquestion
PRESS RELEASE TIP 14 Press Release Tip 14 Optional note to the media and the Safe Harbor Statement The sixth part of a press release is the optional note to the media. For public companies only, the seventh part is the Safe Harbor Statement. In my sample release, my note to the media is highlighted it in red here. MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. HOW TO DEFINE AND FIND IDEAL READERS FOR YOUR FICTIONBEST HISTORICAL FICTION BOOKSBEST HISTORICAL FICTION BOOKS EVERBEST HISTORICAL FICTION AUTHORSEXAMPLES OF HISTORICAL FICTIONWHAT IS HISTORICAL FICTION FOR KIDSFICTION BOOK GENRES 3. Look for offbeat places in your own community where your ideal readers gather. The best site for finding local groups is Meetup.com. Even if they meet to discuss a topic, and not necessarily to discuss books, you can offer to speak to their group (and sell books at the end). Many Meetup groups love hosting speakers. 5 TIPS FOR GETTING FICTION OR NONFICTION BOOKS INTO COSTCO Here are five of the dozens of tips from Amy. 1. Local authors can get special attention. I live in Wisconsin. At my local Costco, an endcap in the books section prominently displays books by two Wisconsin celebrities—Gov. Scott Walker and former Green Bay Packer Donald Driver. You might find those books in Costco stores in New York or HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executivesTHE PUBLICITY HOUND
Publicity Expert Joan Stewart, The Publicity Hound® If you need free publicity for a product, service, cause or issue, you're in the right place. And I'm thrilled you're here. I'm publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I've mentored, coach HOW TO WRITE A BIO THAT'S FUN AND If you’re a freelance writer or publicist who writes bios for your clients, the best way to find out personal information is to ask your client open-ended questions. If you write your own bio, simply ask yourself the same questions. Then weave the best answers into the copy. They will lead to a much more interesting bio, and they justmight
HOW DO YOU PITCH AN IDEA TO MCDONALD'S, BURGER KING? Publicity Hound Jon Merz of Albany, New York writes: "I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas. "Myquestion
PRESS RELEASE TIP 14 Press Release Tip 14 Optional note to the media and the Safe Harbor Statement The sixth part of a press release is the optional note to the media. For public companies only, the seventh part is the Safe Harbor Statement. In my sample release, my note to the media is highlighted it in red here. MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. ALTERNATIVES TO THE CLICHE RIBBON-CUTTING PHOTO Alternatives to the cliche ribbon-cutting photo. A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.”. HOW TO DEFINE AND FIND IDEAL READERS FOR YOUR FICTIONBEST HISTORICAL FICTION BOOKSBEST HISTORICAL FICTION BOOKS EVERBEST HISTORICAL FICTION AUTHORSEXAMPLES OF HISTORICAL FICTIONWHAT IS HISTORICAL FICTION FOR KIDSFICTION BOOK GENRES 3. Look for offbeat places in your own community where your ideal readers gather. The best site for finding local groups is Meetup.com. Even if they meet to discuss a topic, and not necessarily to discuss books, you can offer to speak to their group (and sell books at the end). Many Meetup groups love hosting speakers. 5 TIPS FOR GETTING FICTION OR NONFICTION BOOKS INTO COSTCO Here are five of the dozens of tips from Amy. 1. Local authors can get special attention. I live in Wisconsin. At my local Costco, an endcap in the books section prominently displays books by two Wisconsin celebrities—Gov. Scott Walker and former Green Bay Packer Donald Driver. You might find those books in Costco stores in New York or HOW TO ENTICE YOUR LOCAL TV NEWS TEAM TO COVER YOUR STORY By Roshanda Pratt. News just doesn’t happen. Often, it’s planned. Most TV stations have what’s called “the morning meeting” or an editorial meeting where news executives share the stories of the day. It starts at 8 or 9 a.m., depending on the station. This gathering of reporters, content managers or assignment editors, photographers, news director and digital content producers is FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executivesTHE PUBLICITY HOUND
How an Indie Author Created a Partnership with L.L. Bean. This guest post was written by Marjorie Turner Hollman, an indie author, freelancer, personal historian and longtime Publicity Hound who loves the outdoors. L.L. Bean came calling the other day. Not to my door with one of those glossy catalogs.THE PUBLICITY HOUND
Here are several ways we can work together. Rent My Brain (consulting via phone or Skype) If you have just a few questions or a bigger problem and you need my advice, consider a phone consultation, or let's get on Skype. I can prepare you for a media interview, critique your writing and pit HOW TO COMPLAIN IF YOU SUSPECT MEDIA BIAS Here are five ways to complain: –First, start with the reporter. State your case and make note of how the reporter responds. –If you aren’t getting anywhere, ask for the name of the reporter’s boss and complain again. Be sure to explain exactly what it is that you want the media outlet to do. MARKETING AND PUBLICITY TIPS FOR A PROFESSIONAL ORGANIZER Need before and after pictures of your work. When a person sees the word “Apt” they think “apartment”, consider changing the name. Apt=suitable, so try using “Organizing to suit you”. OR. Play around with the A-P-T, this way you can still use Apt but with a meaning: Assorted. Planning & Organizing. IF YOU MUST STAGE A GROUNDBREAKING EVENT, TRY THIS If you MUST stage a groundbreaking event, try this. You can lump groundbreaking ceremonies, check-passings and ribbon-cuttings into one category. They’re tired, lifeless events staged for the media and to stroke the organizers’ egos. Smart Publicity Hounds avoid them atall costs.
FUN FACTS IN A PROFESSIONAL BIO MAKE PEOPLE SMILE Stephanie Sammons. Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executives 3 WAYS TO ADD A TIP JAR TO YOUR BLOG 3 Ways to Add a Tip Jar to Your Blog. I drop spare change into the tip jar at the local coffee shop. Sometimes I put a dollar bill in the trumpet case of the guy belting out a jazz tune on the corner of a busy city street. I even tip the guy who drives me from the remote parking lot at the airport to the terminal.WHO'S YOUR DADDY?
I confess to watching most of "Who's Your Daddy?", Fox's maudlin melodrama in which a blonde babe tries to pick her biological father out of a line-up of seven men and pocket $100,000. She guessed correctly, of course.Adoptive parents and others, including theNational Counci
7 EASY WAYS TO FIND A JOURNALIST'S EMAIL ADDRESS Here are seven of the best ways, which also work for anyone whose email address you can’t find: 1. Do a Google search. This is often your quickest and best trick. Fictional example: Mary Edwards + Forbes columnist + email. Sometimes you’ll see the email address peeking out from the description, just under the headline, in the organicsearch
WRITE A THUMBNAIL BIO FOR THE END OF YOUR ARTICLES While en route to a speaking engagement, I found a page in Airtran Airways’ in-flight magazine that’s a great lesson on how to write thumbnail bios. These are one- or two-sentence bios that you can tack onto the end of articles you write for other publications, along with your contact information such as an email address and website URL.* Home
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PUBLICITY EXPERT JOAN STEWART, THE PUBLICITY HOUND® IF YOU NEED FREE PUBLICITY FOR A PRODUCT, SERVICE, CAUSE OR ISSUE, YOU’RE IN THE RIGHT PLACE. And I’m thrilled you’re here. I’m publicity expert Joan Stewart, aka The Publicity Hound®. For 22 years, I’ve mentored, coached and taught more than 50,000 CEOs, small business owners, authors, speakers, experts, nonprofit executives, corporate PR pros and publicists on how to get thousands of dollars in free publicity and tell their stories to the world through online visibility and print and broadcast publicity. I can help you too. You’ll find more than 2,000 blog posts and articles, hundreds of learning tools, and lots of free advice on how to tell your story to the world. You can also find some of my best tips, tricks and tools for free publicity in my popular ezine, “The Publicity Hound’s Tips of the Week,” published every Tuesday and Saturday. Sign up in the box above. Then return here take a look around. Whether you need to launch a book, promote an event, write a press release or start your own LinkedIn group, I can help. Come. Sit. Stay.RENT MY BRAIN!
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