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A/B SPLIT TESTING
One of the most powerful ways to increase the effectiveness of your email marketing campaigns is to use A/B split testing, but what is it? A/B testing is simply testing two or more email messages head-to-head, with all else remaining equal. Keeping everything except email copy constant allows you to experiment with different marketing messages, to find which resonates the most with REACHMAIL PIECE BY PIECE: LIST SWEEPER Welcome to the second edition of ReachMail Piece by Piece. If you missed the first installment click here to take a look back (it’s a handy tip about generating follow-up lists for your campaigns).. This week we’re going to talk about List Sweeper. NO MORE 'DEAR BLANK' We all know about the advantages of using personalization in your emails. With ReachMail, you can personalize by any field in your list i.e. Dear {{First Name}}, Subject: Special deal for {{Company_name}} But what happens when one of the records Continue reading → HOW TO USE THE LIST SWEEPER Using the list sweeper to clean up your lists but not sure which boxes to check? Answer this simple question for specific instructions. If you’re still not sure, feel free to contact us at support@reachmail.com, or call us toll free at 1-888-947-3224, ext. 1 for Customer Service. NEW WAYS TO SLICE AND DICE YOUR LISTS! ReachMail has made it easier than ever to query your lists and better target your campaigns with our new “Run List Segments” tool. First – go to the lists section and select “Run List Segments” from the dropdown. (The List Continue reading → HOW DOES YOUR EMAIL LOOK ON IPHONE OR ANDROID In 2018, the clear majority of opens you receive on your email campaign are from mobile devices. According to Marketing Land, over 60% of emails were opened on mobile devices in the first quarter of 2018. Want to see for Continue reading → WHY THUNDERBIRD MARKS AN E-MAIL AS A SCAM Are you a Thunderbird user? Ever get this message: Ever wonder what it’s all about? Here’s the deal. Thunder bird tosses this warning when the display text of your link is a full URL and it differs from the href attribute of the link (the actual pointer of the link).KEEPING LISTS TIDY
One of the biggest challenges that you face as an e-mail marketer is keeping lists clean and tidy. An area that we frequent find clients overlooking are soft bounces of the ‘Mailbox Full’ type. These are bounces that came back Continue reading → MAILING SCORE FROM REACHMAIL One of the great features of ReachMail is the mailing score. You can use this number to get an expectation of how future delivery will be from your account given your recent stats. Your account score, the one you see Continue reading → BACK TO THE BASICS: 5 CONSIDERATIONS FOR CREATING AN EMAIL Before you can communicate your message to your subscribers, you first need to think about your offer in the broadest sense. Put yourself in your subscribers’ shoes. What are their questions, concerns and needs within your market, and how can Continue reading →A/B SPLIT TESTING
One of the most powerful ways to increase the effectiveness of your email marketing campaigns is to use A/B split testing, but what is it? A/B testing is simply testing two or more email messages head-to-head, with all else remaining equal. Keeping everything except email copy constant allows you to experiment with different marketing messages, to find which resonates the most with REACHMAIL PIECE BY PIECE: LIST SWEEPER Welcome to the second edition of ReachMail Piece by Piece. If you missed the first installment click here to take a look back (it’s a handy tip about generating follow-up lists for your campaigns).. This week we’re going to talk about List Sweeper. NO MORE 'DEAR BLANK' We all know about the advantages of using personalization in your emails. With ReachMail, you can personalize by any field in your list i.e. Dear {{First Name}}, Subject: Special deal for {{Company_name}} But what happens when one of the records Continue reading → HOW TO USE THE LIST SWEEPER Using the list sweeper to clean up your lists but not sure which boxes to check? Answer this simple question for specific instructions. If you’re still not sure, feel free to contact us at support@reachmail.com, or call us toll free at 1-888-947-3224, ext. 1 for Customer Service. NEW WAYS TO SLICE AND DICE YOUR LISTS! ReachMail has made it easier than ever to query your lists and better target your campaigns with our new “Run List Segments” tool. First – go to the lists section and select “Run List Segments” from the dropdown. (The List Continue reading → HOW DOES YOUR EMAIL LOOK ON IPHONE OR ANDROID In 2018, the clear majority of opens you receive on your email campaign are from mobile devices. According to Marketing Land, over 60% of emails were opened on mobile devices in the first quarter of 2018. Want to see for Continue reading → WHY THUNDERBIRD MARKS AN E-MAIL AS A SCAM Are you a Thunderbird user? Ever get this message: Ever wonder what it’s all about? Here’s the deal. Thunder bird tosses this warning when the display text of your link is a full URL and it differs from the href attribute of the link (the actual pointer of the link).KEEPING LISTS TIDY
One of the biggest challenges that you face as an e-mail marketer is keeping lists clean and tidy. An area that we frequent find clients overlooking are soft bounces of the ‘Mailbox Full’ type. These are bounces that came back Continue reading → REACHMAIL PIECE BY PIECE: CONTENTS AND ASSETS Welcome to another edition of ReachMail Piece by Piece, a weekly series that explores the functions and tools of ReachMail. You can take a look back at some of the previous topics here.. This week we’re talking about Contents and Assets. BACK TO THE BASICS: 5 CONSIDERATIONS FOR CREATING AN EMAIL Before you can communicate your message to your subscribers, you first need to think about your offer in the broadest sense. Put yourself in your subscribers’ shoes. What are their questions, concerns and needs within your market, and how can Continue reading → REACHMAIL'S NEW LOOK Back on 13 December, we announced that we’d soon be releasing a new and improved user experience. Well we’re just about there, in the next day or so all user accounts will be converted to the new user interface. Keep Continue reading → WHEN ARE YOUR EMAILS BEING OPENED? A common concern for email marketers is when to send email. You want your recipients to notice your email when it comes in, and you want their attention focused on engaging with the email. You don’t want to compete with Continue reading → INTEGRATING GOOGLE ANALYTICS Reachmail is now fully integrated with Google Anaylitics! From our end, it’s just the click of a button. If you have Google Analytics already running all you need to do is check a box when you create your email. If Continue reading → NEW WAYS TO SLICE AND DICE YOUR LISTS! ReachMail has made it easier than ever to query your lists and better target your campaigns with our new “Run List Segments” tool. First – go to the lists section and select “Run List Segments” from the dropdown. (The List Continue reading → FIVE THINGS TO NEVER PUT IN YOUR SUBJECT LINE The importance of an enticing subject line isn’t something to be overlooked in your email marketing campaign. Your email campaign could be fantastic, but if your subject line is non-professional, confusing or deceitful, your contacts won’t open it. As an Continue reading→
WANT MORE EMAIL MARKETING ROI? 9 WAYS TO INTEGRATE EMAIL One of the biggest mistakes an email marketer can make is to treat the email list as a static, unchanging object with the goal of mass distributing one-directional messages. Instead, the list should be used as a source of valuable Continue reading → THE MARKETER AND PRIORITY INBOX If you’re a GMail user you’ve likely already heard of or may be using Priority Inbox. Priority Inbox is a new-ish feature on from GMail that automatically sorts users’ inboxes into ‘Important’ mail and ‘Everything Else.’ I know, the feature Continue reading→
KEEPING LISTS TIDY
One of the biggest challenges that you face as an e-mail marketer is keeping lists clean and tidy. An area that we frequent find clients overlooking are soft bounces of the ‘Mailbox Full’ type. These are bounces that came back Continue reading → MAILING SCORE FROM REACHMAIL One of the great features of ReachMail is the mailing score. You can use this number to get an expectation of how future delivery will be from your account given your recent stats. Your account score, the one you see Continue reading → FIVE THINGS TO NEVER PUT IN YOUR SUBJECT LINE The importance of an enticing subject line isn’t something to be overlooked in your email marketing campaign. Your email campaign could be fantastic, but if your subject line is non-professional, confusing or deceitful, your contacts won’t open it. As an Continue reading→
A/B SPLIT TESTING
One of the most powerful ways to increase the effectiveness of your email marketing campaigns is to use A/B split testing, but what is it? A/B testing is simply testing two or more email messages head-to-head, with all else remaining equal. Keeping everything except email copy constant allows you to experiment with different marketing messages, to find which resonates the most with REACHMAIL ANNOUNCES NEW RESPONSIVE TEMPLATES Check out the over 60 new, responsive templates available for your use in ReachMail! To view – go to Tools, and under “Templates” click “Browse ReachMail Templates. You’ll see a variety of templates designed for todays mobile focused world. When Continue reading → NEW WAYS TO SLICE AND DICE YOUR LISTS! ReachMail has made it easier than ever to query your lists and better target your campaigns with our new “Run List Segments” tool. First – go to the lists section and select “Run List Segments” from the dropdown. (The List Continue reading → HOW DOES YOUR EMAIL LOOK ON IPHONE OR ANDROID In 2018, the clear majority of opens you receive on your email campaign are from mobile devices. According to Marketing Land, over 60% of emails were opened on mobile devices in the first quarter of 2018. Want to see for Continue reading → REACHMAIL'S NEW LOOK Back on 13 December, we announced that we’d soon be releasing a new and improved user experience. Well we’re just about there, in the next day or so all user accounts will be converted to the new user interface. Keep Continue reading → INTEGRATING GOOGLE ANALYTICS Reachmail is now fully integrated with Google Anaylitics! From our end, it’s just the click of a button. If you have Google Analytics already running all you need to do is check a box when you create your email. If Continue reading → HOW TO USE THE LIST SWEEPER Using the list sweeper to clean up your lists but not sure which boxes to check? Answer this simple question for specific instructions. If you’re still not sure, feel free to contact us at support@reachmail.com, or call us toll free at 1-888-947-3224, ext. 1 for Customer Service. THE MARKETER AND PRIORITY INBOX If you’re a GMail user you’ve likely already heard of or may be using Priority Inbox. Priority Inbox is a new-ish feature on from GMail that automatically sorts users’ inboxes into ‘Important’ mail and ‘Everything Else.’ I know, the feature Continue reading→
MAILING SCORE FROM REACHMAIL One of the great features of ReachMail is the mailing score. You can use this number to get an expectation of how future delivery will be from your account given your recent stats. Your account score, the one you see Continue reading → FIVE THINGS TO NEVER PUT IN YOUR SUBJECT LINE The importance of an enticing subject line isn’t something to be overlooked in your email marketing campaign. Your email campaign could be fantastic, but if your subject line is non-professional, confusing or deceitful, your contacts won’t open it. As an Continue reading→
A/B SPLIT TESTING
One of the most powerful ways to increase the effectiveness of your email marketing campaigns is to use A/B split testing, but what is it? A/B testing is simply testing two or more email messages head-to-head, with all else remaining equal. Keeping everything except email copy constant allows you to experiment with different marketing messages, to find which resonates the most with REACHMAIL ANNOUNCES NEW RESPONSIVE TEMPLATES Check out the over 60 new, responsive templates available for your use in ReachMail! To view – go to Tools, and under “Templates” click “Browse ReachMail Templates. You’ll see a variety of templates designed for todays mobile focused world. When Continue reading → NEW WAYS TO SLICE AND DICE YOUR LISTS! ReachMail has made it easier than ever to query your lists and better target your campaigns with our new “Run List Segments” tool. First – go to the lists section and select “Run List Segments” from the dropdown. (The List Continue reading → HOW DOES YOUR EMAIL LOOK ON IPHONE OR ANDROID In 2018, the clear majority of opens you receive on your email campaign are from mobile devices. According to Marketing Land, over 60% of emails were opened on mobile devices in the first quarter of 2018. Want to see for Continue reading → REACHMAIL'S NEW LOOK Back on 13 December, we announced that we’d soon be releasing a new and improved user experience. Well we’re just about there, in the next day or so all user accounts will be converted to the new user interface. Keep Continue reading → INTEGRATING GOOGLE ANALYTICS Reachmail is now fully integrated with Google Anaylitics! From our end, it’s just the click of a button. If you have Google Analytics already running all you need to do is check a box when you create your email. If Continue reading → HOW TO USE THE LIST SWEEPER Using the list sweeper to clean up your lists but not sure which boxes to check? Answer this simple question for specific instructions. If you’re still not sure, feel free to contact us at support@reachmail.com, or call us toll free at 1-888-947-3224, ext. 1 for Customer Service. THE MARKETER AND PRIORITY INBOX If you’re a GMail user you’ve likely already heard of or may be using Priority Inbox. Priority Inbox is a new-ish feature on from GMail that automatically sorts users’ inboxes into ‘Important’ mail and ‘Everything Else.’ I know, the feature Continue reading→
REACHMAIL ANNOUNCES NEW RESPONSIVE TEMPLATES Check out the over 60 new, responsive templates available for your use in ReachMail! To view – go to Tools, and under “Templates” click “Browse ReachMail Templates. You’ll see a variety of templates designed for todays mobile focused world. When Continue reading → FIVE THINGS TO NEVER PUT IN YOUR SUBJECT LINE The importance of an enticing subject line isn’t something to be overlooked in your email marketing campaign. Your email campaign could be fantastic, but if your subject line is non-professional, confusing or deceitful, your contacts won’t open it. As an Continue reading→
INTEGRATING GOOGLE ANALYTICS Reachmail is now fully integrated with Google Anaylitics! From our end, it’s just the click of a button. If you have Google Analytics already running all you need to do is check a box when you create your email. If Continue reading → REACHMAIL PIECE BY PIECE: LIST SWEEPER Welcome to the second edition of ReachMail Piece by Piece. If you missed the first installment click here to take a look back (it’s a handy tip about generating follow-up lists for your campaigns).. This week we’re going to talk about List Sweeper. UPDATING YOUR COMPLIANCE DATA Part of the basic CAN-SPAM compliance is that all e-mail marketing messages have the postal address of the sending company (that’s you) somewhere in the body of the message. ReachMail makes it easy for you by automatically adding all your Continue reading →DESIGNING EMAILS
I see a lot of emails every day. A lot. Most are good, some are great and few have some mistakes. Most of the issues are relatively minor and may not affect display or perception of the email at all. Continuereading →
THE MARKETER AND PRIORITY INBOX If you’re a GMail user you’ve likely already heard of or may be using Priority Inbox. Priority Inbox is a new-ish feature on from GMail that automatically sorts users’ inboxes into ‘Important’ mail and ‘Everything Else.’ I know, the feature Continue reading→
WE'RE HIRING!
ReachMail is hiring! We’re a small company (under 10 people) located in the Loop that cares about our customers and employees. You won’t get stock options, free lunches (well sometimes you will) or pedicures. You will get a company that Continue reading → WHY THUNDERBIRD MARKS AN E-MAIL AS A SCAM Are you a Thunderbird user? Ever get this message: Ever wonder what it’s all about? Here’s the deal. Thunder bird tosses this warning when the display text of your link is a full URL and it differs from the href attribute of the link (the actual pointer of the link).KEEPING LISTS TIDY
One of the biggest challenges that you face as an e-mail marketer is keeping lists clean and tidy. An area that we frequent find clients overlooking are soft bounces of the ‘Mailbox Full’ type. These are bounces that came back Continue reading → MAILING SCORE FROM REACHMAIL One of the great features of ReachMail is the mailing score. You can use this number to get an expectation of how future delivery will be from your account given your recent stats. Your account score, the one you see Continue reading → FIVE THINGS TO NEVER PUT IN YOUR SUBJECT LINE The importance of an enticing subject line isn’t something to be overlooked in your email marketing campaign. Your email campaign could be fantastic, but if your subject line is non-professional, confusing or deceitful, your contacts won’t open it. As an Continue reading→
A/B SPLIT TESTING
One of the most powerful ways to increase the effectiveness of your email marketing campaigns is to use A/B split testing, but what is it? A/B testing is simply testing two or more email messages head-to-head, with all else remaining equal. Keeping everything except email copy constant allows you to experiment with different marketing messages, to find which resonates the most with REACHMAIL ANNOUNCES NEW RESPONSIVE TEMPLATES Check out the over 60 new, responsive templates available for your use in ReachMail! To view – go to Tools, and under “Templates” click “Browse ReachMail Templates. You’ll see a variety of templates designed for todays mobile focused world. When Continue reading → NEW WAYS TO SLICE AND DICE YOUR LISTS! ReachMail has made it easier than ever to query your lists and better target your campaigns with our new “Run List Segments” tool. First – go to the lists section and select “Run List Segments” from the dropdown. (The List Continue reading → HOW DOES YOUR EMAIL LOOK ON IPHONE OR ANDROID In 2018, the clear majority of opens you receive on your email campaign are from mobile devices. According to Marketing Land, over 60% of emails were opened on mobile devices in the first quarter of 2018. Want to see for Continue reading → REACHMAIL'S NEW LOOK Back on 13 December, we announced that we’d soon be releasing a new and improved user experience. Well we’re just about there, in the next day or so all user accounts will be converted to the new user interface. Keep Continue reading → INTEGRATING GOOGLE ANALYTICS Reachmail is now fully integrated with Google Anaylitics! From our end, it’s just the click of a button. If you have Google Analytics already running all you need to do is check a box when you create your email. If Continue reading → HOW TO USE THE LIST SWEEPER Using the list sweeper to clean up your lists but not sure which boxes to check? Answer this simple question for specific instructions. If you’re still not sure, feel free to contact us at support@reachmail.com, or call us toll free at 1-888-947-3224, ext. 1 for Customer Service. THE MARKETER AND PRIORITY INBOX If you’re a GMail user you’ve likely already heard of or may be using Priority Inbox. Priority Inbox is a new-ish feature on from GMail that automatically sorts users’ inboxes into ‘Important’ mail and ‘Everything Else.’ I know, the feature Continue reading→
MAILING SCORE FROM REACHMAIL One of the great features of ReachMail is the mailing score. You can use this number to get an expectation of how future delivery will be from your account given your recent stats. Your account score, the one you see Continue reading → FIVE THINGS TO NEVER PUT IN YOUR SUBJECT LINE The importance of an enticing subject line isn’t something to be overlooked in your email marketing campaign. Your email campaign could be fantastic, but if your subject line is non-professional, confusing or deceitful, your contacts won’t open it. As an Continue reading→
A/B SPLIT TESTING
One of the most powerful ways to increase the effectiveness of your email marketing campaigns is to use A/B split testing, but what is it? A/B testing is simply testing two or more email messages head-to-head, with all else remaining equal. Keeping everything except email copy constant allows you to experiment with different marketing messages, to find which resonates the most with REACHMAIL ANNOUNCES NEW RESPONSIVE TEMPLATES Check out the over 60 new, responsive templates available for your use in ReachMail! To view – go to Tools, and under “Templates” click “Browse ReachMail Templates. You’ll see a variety of templates designed for todays mobile focused world. When Continue reading → NEW WAYS TO SLICE AND DICE YOUR LISTS! ReachMail has made it easier than ever to query your lists and better target your campaigns with our new “Run List Segments” tool. First – go to the lists section and select “Run List Segments” from the dropdown. (The List Continue reading → HOW DOES YOUR EMAIL LOOK ON IPHONE OR ANDROID In 2018, the clear majority of opens you receive on your email campaign are from mobile devices. According to Marketing Land, over 60% of emails were opened on mobile devices in the first quarter of 2018. Want to see for Continue reading → REACHMAIL'S NEW LOOK Back on 13 December, we announced that we’d soon be releasing a new and improved user experience. Well we’re just about there, in the next day or so all user accounts will be converted to the new user interface. Keep Continue reading → INTEGRATING GOOGLE ANALYTICS Reachmail is now fully integrated with Google Anaylitics! From our end, it’s just the click of a button. If you have Google Analytics already running all you need to do is check a box when you create your email. If Continue reading → HOW TO USE THE LIST SWEEPER Using the list sweeper to clean up your lists but not sure which boxes to check? Answer this simple question for specific instructions. If you’re still not sure, feel free to contact us at support@reachmail.com, or call us toll free at 1-888-947-3224, ext. 1 for Customer Service. THE MARKETER AND PRIORITY INBOX If you’re a GMail user you’ve likely already heard of or may be using Priority Inbox. Priority Inbox is a new-ish feature on from GMail that automatically sorts users’ inboxes into ‘Important’ mail and ‘Everything Else.’ I know, the feature Continue reading→
REACHMAIL ANNOUNCES NEW RESPONSIVE TEMPLATES Check out the over 60 new, responsive templates available for your use in ReachMail! To view – go to Tools, and under “Templates” click “Browse ReachMail Templates. You’ll see a variety of templates designed for todays mobile focused world. When Continue reading → FIVE THINGS TO NEVER PUT IN YOUR SUBJECT LINE The importance of an enticing subject line isn’t something to be overlooked in your email marketing campaign. Your email campaign could be fantastic, but if your subject line is non-professional, confusing or deceitful, your contacts won’t open it. As an Continue reading→
INTEGRATING GOOGLE ANALYTICS Reachmail is now fully integrated with Google Anaylitics! From our end, it’s just the click of a button. If you have Google Analytics already running all you need to do is check a box when you create your email. If Continue reading → REACHMAIL PIECE BY PIECE: LIST SWEEPER Welcome to the second edition of ReachMail Piece by Piece. If you missed the first installment click here to take a look back (it’s a handy tip about generating follow-up lists for your campaigns).. This week we’re going to talk about List Sweeper. UPDATING YOUR COMPLIANCE DATA Part of the basic CAN-SPAM compliance is that all e-mail marketing messages have the postal address of the sending company (that’s you) somewhere in the body of the message. ReachMail makes it easy for you by automatically adding all your Continue reading →DESIGNING EMAILS
I see a lot of emails every day. A lot. Most are good, some are great and few have some mistakes. Most of the issues are relatively minor and may not affect display or perception of the email at all. Continuereading →
THE MARKETER AND PRIORITY INBOX If you’re a GMail user you’ve likely already heard of or may be using Priority Inbox. Priority Inbox is a new-ish feature on from GMail that automatically sorts users’ inboxes into ‘Important’ mail and ‘Everything Else.’ I know, the feature Continue reading→
WE'RE HIRING!
ReachMail is hiring! We’re a small company (under 10 people) located in the Loop that cares about our customers and employees. You won’t get stock options, free lunches (well sometimes you will) or pedicures. You will get a company that Continue reading → WHY THUNDERBIRD MARKS AN E-MAIL AS A SCAM Are you a Thunderbird user? Ever get this message: Ever wonder what it’s all about? Here’s the deal. Thunder bird tosses this warning when the display text of your link is a full URL and it differs from the href attribute of the link (the actual pointer of the link).KEEPING LISTS TIDY
One of the biggest challenges that you face as an e-mail marketer is keeping lists clean and tidy. An area that we frequent find clients overlooking are soft bounces of the ‘Mailbox Full’ type. These are bounces that came back Continue reading → __ We use cookies to ensure you get the best experience on our website. If you continue to use this site, you consent to our use ofcookies. Learn more
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Very easy to use and a great value. Like the ability to link in the social media posts with the campaign. Very nice product! We are a small company and used icontact and others. Yours is much easier and your staff is amazing!!!GINA P.
USA Premiere Baseball - via Capterra We have been using ReachMail for many years and are still very pleased with their services. The team at ReachMail is constantly coming up with new system updates to make their platform even more user friendly each time they upgrade. The list tools and reporting sections are extremely useful, and their customer service team is fantastic! DAWN PLUMMER-MINETOS The Information Refinery, Inc. It's quick and easy to use and looks really professional to our customers. I really don't have any complaints at all.BRIAN K.
Keller's Kollectibles - via Capterra Customer support is excellent. I got immediate help when I had a problem with my ISP. ReachMail staff were quick, courteous andprofessional.
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Our business relies heavily upon email marketing and ReachMail is great with email design and deliverability.ERIN CHRISTEY
ImmunoChemistry Technologies I love the fact that I am able to sign up and use this wonderful new email service that allows me, as a small business owner, to grow my company without having to pay through the nose for it. A wonderful alternative to the other competitors. Thank youKADE C.
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