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ABOUT SENIOR LIVING FORESIGHT About Senior Living Foresight. As a media publishing site, Senior Living FORESIGHT is dedicated to improving care delivery by helping operators and providers increase occupancy, reduce turnover, and create culture. Our partner program provides vendors with a content marketing platform to communicate value to the industry. EVOLVE 2021 VIRTUAL SUMMIT It’s the first-ever life enrichment focused virtual summit designed to reimagine how we engage residents and enhance their lives. This summit is for life enrichment and activities staff, executive directors, operation managers, COOs, and CEOs who are interested in gaining knowledge to improve efficiency, reduce turnover, and increaseresident
A NEW TITLE FOR LIFE ENRICHMENT LEADERS . . . A NOD TO DR By Steve Moran. Dr. Bill Thomas kicked off the first session of Evolve 2021, where we are reimagining life enrichment. He talked about how life enrichment leaders are, or at least have the ability to be, “meaning makers” for the residents they serve. TOP LEAD SOURCES FOR SENIOR LIVING PROVIDERS . . . AND Winning at the Sales and Marketing Game. Customer and resident referrals are the top sources of leads for sales and marketing professionals in senior living, according to a recent survey conducted by Senior Care Growth and sponsored by SMASH, the industry’s leading sales and marketing summit.. This and a plethora of other useful data can be found in the 2019 “State of Senior Care Sales CAN SOMEONE WITH ALZHEIMER’S LEARN SOMETHING NEW? The first, called JIVE, is used within Lantern’s assisted living community. Its goal is to help delay onset of symptoms of Alzheimer’s disease. But it was the second program, called Svayus, that really got Steve’s attention. “Through the Svayus program we look at everything we can do, through cognitive restructuring,cognitive
DO DEMENTIA RESIDENTS HAVE THE RIGHT TO FALL IN SENIOR The Right to Fall. Giving residents “the right to fall” is a core element of every good senior living community. Mobility and freedom are core values of every good community. And yet . . . senior communities have the obligation/privilege of reducing those risks for at least these reasons: It is the right thing to do. It is good forresidents.
ARE YOU A TALKER OR A LISTENER? Why It Makes A Difference. There are two reasons why it makes a difference. The first is that if you are a good listener, people will like you better. There is a ton of data that supports this. We mostly love to talk and not only do we love to talk we mostly love to talk about ourselves. We figure it is the way that makes us look smart. GUARANTEED TO MAKE ASSISTED LIVING LOOK BAD According to the website, in a three-day class — that only costs around $5,000 — you will learn how to make your fortune owning or operating board-and-care-style assisted living. The site and the academy is run by Gene Guarino who — according to his site — is “a leading national expert on senior housing issues.”. A SNEAK PEEK AT INNOVATIVE PROGRAMS FOR ASSISTED LIVING While a comprehensive White Paper is being finalized (expected to be completed in fall), a sneak peek of the results was presented at the Argentum Conference in May. Chief Clinical Officer of MatrixCare Denise Wassenaar introduced Cognitive Solutions’ CEO Mike Splaine, and Researcher, Educator and Consultant Jennifer Carson, Ph. D., who HOMEPAGE - SENIOR LIVING FORESIGHTCATEGORIESPODCASTSPARTNERSABOUT USEVENTS & EDUCATIONSUBSCRIBE S3 Episode 11 – Senior Savvy: Relieving Tech Stress So Seniors Can Thrive in Today’s World. Abbie Richie tells Pam McDonald, Host of Foresight Radio, that she founded her company, Senior Savvy, to bring training and support with tech software and devices to seniors. Sometimes referred to by her students as their “technical fairygodmother
ABOUT SENIOR LIVING FORESIGHT About Senior Living Foresight. As a media publishing site, Senior Living FORESIGHT is dedicated to improving care delivery by helping operators and providers increase occupancy, reduce turnover, and create culture. Our partner program provides vendors with a content marketing platform to communicate value to the industry. EVOLVE 2021 VIRTUAL SUMMIT It’s the first-ever life enrichment focused virtual summit designed to reimagine how we engage residents and enhance their lives. This summit is for life enrichment and activities staff, executive directors, operation managers, COOs, and CEOs who are interested in gaining knowledge to improve efficiency, reduce turnover, and increaseresident
A NEW TITLE FOR LIFE ENRICHMENT LEADERS . . . A NOD TO DR By Steve Moran. Dr. Bill Thomas kicked off the first session of Evolve 2021, where we are reimagining life enrichment. He talked about how life enrichment leaders are, or at least have the ability to be, “meaning makers” for the residents they serve. TOP LEAD SOURCES FOR SENIOR LIVING PROVIDERS . . . AND Winning at the Sales and Marketing Game. Customer and resident referrals are the top sources of leads for sales and marketing professionals in senior living, according to a recent survey conducted by Senior Care Growth and sponsored by SMASH, the industry’s leading sales and marketing summit.. This and a plethora of other useful data can be found in the 2019 “State of Senior Care Sales CAN SOMEONE WITH ALZHEIMER’S LEARN SOMETHING NEW? The first, called JIVE, is used within Lantern’s assisted living community. Its goal is to help delay onset of symptoms of Alzheimer’s disease. But it was the second program, called Svayus, that really got Steve’s attention. “Through the Svayus program we look at everything we can do, through cognitive restructuring,cognitive
DO DEMENTIA RESIDENTS HAVE THE RIGHT TO FALL IN SENIOR The Right to Fall. Giving residents “the right to fall” is a core element of every good senior living community. Mobility and freedom are core values of every good community. And yet . . . senior communities have the obligation/privilege of reducing those risks for at least these reasons: It is the right thing to do. It is good forresidents.
ARE YOU A TALKER OR A LISTENER? Why It Makes A Difference. There are two reasons why it makes a difference. The first is that if you are a good listener, people will like you better. There is a ton of data that supports this. We mostly love to talk and not only do we love to talk we mostly love to talk about ourselves. We figure it is the way that makes us look smart. GUARANTEED TO MAKE ASSISTED LIVING LOOK BAD According to the website, in a three-day class — that only costs around $5,000 — you will learn how to make your fortune owning or operating board-and-care-style assisted living. The site and the academy is run by Gene Guarino who — according to his site — is “a leading national expert on senior housing issues.”. A SNEAK PEEK AT INNOVATIVE PROGRAMS FOR ASSISTED LIVING While a comprehensive White Paper is being finalized (expected to be completed in fall), a sneak peek of the results was presented at the Argentum Conference in May. Chief Clinical Officer of MatrixCare Denise Wassenaar introduced Cognitive Solutions’ CEO Mike Splaine, and Researcher, Educator and Consultant Jennifer Carson, Ph. D., who HOMEPAGE - SENIOR LIVING FORESIGHT Crazy Socks and Senior Living – A Story That Will Warm the Cockles of Your Heart. A feel-good story about a teenager who felt terrible about senior living residents who were isolated from family and friends. Read More. Senior Living Foresight Is a Favorite of Many, But Really Not that Good. Does senior living need to follow the lead of a ABOUT SENIOR LIVING FORESIGHT About Senior Living Foresight. As a media publishing site, Senior Living FORESIGHT is dedicated to improving care delivery by helping operators and providers increase occupancy, reduce turnover, and create culture. Our partner program provides vendors with a content marketing platform to communicate value to the industry. 8 SECRET WAYS TO OVERCOME OBJECTIONS Focus on "the need" that brought your prospect in — and dig down deep to find it, to "diagnose" the root need.SPECIAL EDITION
Steve Moran talks to Beth Mace and Caroline Pearson about their joint COVID study and what it means for the senior living industry. IS THERE A NONPROFIT ADVANTAGE? These nonprofit leaders wouldn't act differently as for-profit leaders. Our industry's purpose is to meet the needs of agingAmericans.
HOW TO TELL STORIES THAT DELIGHT PROSPECTS Wouldn’t it be great to hear fewer stories about how terrible occupancy is and a few more about how people have turned it around?S3 EPISODE 12
Denise Boudreau-Scott assists long-term care communities to establish company cultures that attract and retain staff. EPISODE 37 - FINDING PRACTICAL SOLUTIONS TO SENIOR LIVING Steve talks to Phil Fogg, the CEO of Marquis Companies, about the staffing crisis and the "Care For Our Seniors Act" that AHCA isbacking.
THIS TIKTOK WILL BREAK YOUR HEART! I wonder what a caregiver in senior living would say in a TikTok about their compensation and the struggles they have to pay their bills. THE FANTASTICAL, MAGICAL, AMAZING 10 YEAR JOURNEY On June 10, 2011, with trembling fingers, I pushed the publish button for the first-ever article at Senior Living Foresight. HOMEPAGE - SENIOR LIVING FORESIGHTCATEGORIESPODCASTSPARTNERSABOUT USEVENTS & EDUCATIONSUBSCRIBE S3 Episode 11 – Senior Savvy: Relieving Tech Stress So Seniors Can Thrive in Today’s World. Abbie Richie tells Pam McDonald, Host of Foresight Radio, that she founded her company, Senior Savvy, to bring training and support with tech software and devices to seniors. Sometimes referred to by her students as their “technical fairygodmother
EVOLVE 2021 VIRTUAL SUMMIT It’s the first-ever life enrichment focused virtual summit designed to reimagine how we engage residents and enhance their lives. This summit is for life enrichment and activities staff, executive directors, operation managers, COOs, and CEOs who are interested in gaining knowledge to improve efficiency, reduce turnover, and increaseresident
CAN SOMEONE WITH ALZHEIMER’S LEARN SOMETHING NEW? The first, called JIVE, is used within Lantern’s assisted living community. Its goal is to help delay onset of symptoms of Alzheimer’s disease. But it was the second program, called Svayus, that really got Steve’s attention. “Through the Svayus program we look at everything we can do, through cognitive restructuring,cognitive
TOP LEAD SOURCES FOR SENIOR LIVING PROVIDERS . . . AND Winning at the Sales and Marketing Game. Customer and resident referrals are the top sources of leads for sales and marketing professionals in senior living, according to a recent survey conducted by Senior Care Growth and sponsored by SMASH, the industry’s leading sales and marketing summit.. This and a plethora of other useful data can be found in the 2019 “State of Senior Care Sales DO DEMENTIA RESIDENTS HAVE THE RIGHT TO FALL IN SENIOR The Right to Fall. Giving residents “the right to fall” is a core element of every good senior living community. Mobility and freedom are core values of every good community. And yet . . . senior communities have the obligation/privilege of reducing those risks for at least these reasons: It is the right thing to do. It is good forresidents.
18 MONTHS OF BEING COURTED BY RESIDENT ENGAGEMENT SOFTWARE 18 Months of Being Courted by Resident Engagement Software. I so badly want there to be someone, some organization, willing to go beyond or even figure out something better than “dimensions of well being”. This is part one of a two-part article written by Sara Kyle, Director of Resident Experience at Holiday Retirement.FREQUENCY OR REACH
GUARANTEED TO MAKE ASSISTED LIVING LOOK BAD According to the website, in a three-day class — that only costs around $5,000 — you will learn how to make your fortune owning or operating board-and-care-style assisted living. The site and the academy is run by Gene Guarino who — according to his site — is “a leading national expert on senior housing issues.”. A SNEAK PEEK AT INNOVATIVE PROGRAMS FOR ASSISTED LIVING While a comprehensive White Paper is being finalized (expected to be completed in fall), a sneak peek of the results was presented at the Argentum Conference in May. Chief Clinical Officer of MatrixCare Denise Wassenaar introduced Cognitive Solutions’ CEO Mike Splaine, and Researcher, Educator and Consultant Jennifer Carson, Ph. D., who TIPS FOR TARGET MARKETING RESPITE CARE TO THE ‘SANDWICH Targeted Marketing to this Needy Audience. You should focus your selling message on the greatest barrier that is keeping them from using your services, and then focus the delivery of that message. The Message: For those who can afford respite or day care for a loved one, the biggest barrier to overcome is the guilt they feel for handing off HOMEPAGE - SENIOR LIVING FORESIGHTCATEGORIESPODCASTSPARTNERSABOUT USEVENTS & EDUCATIONSUBSCRIBE S3 Episode 11 – Senior Savvy: Relieving Tech Stress So Seniors Can Thrive in Today’s World. Abbie Richie tells Pam McDonald, Host of Foresight Radio, that she founded her company, Senior Savvy, to bring training and support with tech software and devices to seniors. Sometimes referred to by her students as their “technical fairygodmother
EVOLVE 2021 VIRTUAL SUMMIT It’s the first-ever life enrichment focused virtual summit designed to reimagine how we engage residents and enhance their lives. This summit is for life enrichment and activities staff, executive directors, operation managers, COOs, and CEOs who are interested in gaining knowledge to improve efficiency, reduce turnover, and increaseresident
CAN SOMEONE WITH ALZHEIMER’S LEARN SOMETHING NEW? The first, called JIVE, is used within Lantern’s assisted living community. Its goal is to help delay onset of symptoms of Alzheimer’s disease. But it was the second program, called Svayus, that really got Steve’s attention. “Through the Svayus program we look at everything we can do, through cognitive restructuring,cognitive
TOP LEAD SOURCES FOR SENIOR LIVING PROVIDERS . . . AND Winning at the Sales and Marketing Game. Customer and resident referrals are the top sources of leads for sales and marketing professionals in senior living, according to a recent survey conducted by Senior Care Growth and sponsored by SMASH, the industry’s leading sales and marketing summit.. This and a plethora of other useful data can be found in the 2019 “State of Senior Care Sales DO DEMENTIA RESIDENTS HAVE THE RIGHT TO FALL IN SENIOR The Right to Fall. Giving residents “the right to fall” is a core element of every good senior living community. Mobility and freedom are core values of every good community. And yet . . . senior communities have the obligation/privilege of reducing those risks for at least these reasons: It is the right thing to do. It is good forresidents.
18 MONTHS OF BEING COURTED BY RESIDENT ENGAGEMENT SOFTWARE 18 Months of Being Courted by Resident Engagement Software. I so badly want there to be someone, some organization, willing to go beyond or even figure out something better than “dimensions of well being”. This is part one of a two-part article written by Sara Kyle, Director of Resident Experience at Holiday Retirement.FREQUENCY OR REACH
GUARANTEED TO MAKE ASSISTED LIVING LOOK BAD According to the website, in a three-day class — that only costs around $5,000 — you will learn how to make your fortune owning or operating board-and-care-style assisted living. The site and the academy is run by Gene Guarino who — according to his site — is “a leading national expert on senior housing issues.”. A SNEAK PEEK AT INNOVATIVE PROGRAMS FOR ASSISTED LIVING While a comprehensive White Paper is being finalized (expected to be completed in fall), a sneak peek of the results was presented at the Argentum Conference in May. Chief Clinical Officer of MatrixCare Denise Wassenaar introduced Cognitive Solutions’ CEO Mike Splaine, and Researcher, Educator and Consultant Jennifer Carson, Ph. D., who TIPS FOR TARGET MARKETING RESPITE CARE TO THE ‘SANDWICH Targeted Marketing to this Needy Audience. You should focus your selling message on the greatest barrier that is keeping them from using your services, and then focus the delivery of that message. The Message: For those who can afford respite or day care for a loved one, the biggest barrier to overcome is the guilt they feel for handing off ABOUT SENIOR LIVING FORESIGHT About Senior Living Foresight. As a media publishing site, Senior Living FORESIGHT is dedicated to improving care delivery by helping operators and providers increase occupancy, reduce turnover, and create culture. Our partner program provides vendors with a content marketing platform to communicate value to the industry.SPECIAL EDITION
Steve Moran talks to Beth Mace and Caroline Pearson about their joint COVID study and what it means for the senior living industry. IS THERE A NONPROFIT ADVANTAGE? These nonprofit leaders wouldn't act differently as for-profit leaders. Our industry's purpose is to meet the needs of agingAmericans.
WE HAVE TO STOP LYING! I get the pressure to tell prospects what they want to hear, but it is critical we set proper expectations and tell the truth. A NEW TITLE FOR LIFE ENRICHMENT LEADERS . . . A NOD TO DR By Steve Moran. Dr. Bill Thomas kicked off the first session of Evolve 2021, where we are reimagining life enrichment. He talked about how life enrichment leaders are, or at least have the ability to be, “meaning makers” for the residents they serve.WHO IS BROOKDALE?
Brookdale seems particularly well-positioned to adopt a branding strategy. For now, it has defined itself as a caring, compassionate enterprise providing well for all those failing souls who are resident in its assisted living residences. That can have some staying power, but the business opportunity might lie beyond that narrow nurturingimage.
18 MONTHS OF BEING COURTED BY RESIDENT ENGAGEMENT SOFTWARE 18 Months of Being Courted by Resident Engagement Software. I so badly want there to be someone, some organization, willing to go beyond or even figure out something better than “dimensions of well being”. This is part one of a two-part article written by Sara Kyle, Director of Resident Experience at Holiday Retirement. TIPS FOR TARGET MARKETING RESPITE CARE TO THE ‘SANDWICH Targeted Marketing to this Needy Audience. You should focus your selling message on the greatest barrier that is keeping them from using your services, and then focus the delivery of that message. The Message: For those who can afford respite or day care for a loved one, the biggest barrier to overcome is the guilt they feel for handing off HOW TO MAKE AN IMPACT WITH CREATIVE FOLLOW UP Factors for Planning an Effective CFU. Gauge the prospect’s level of knowledge and trust. Assess the prospect’s stage of readiness to make a move. Consider prospect’s personality or sense of humor. If there is a low level of knowledge and trust, err on the side of doing something that comes across as fun and purely inspirational. CREATIVE PERSONALIZED FOLLOW UP The foundation of success in senior housing sales lies in establishing a real and emotional connection with your prospects. By David A. Smith, CEO of Sherpa, a Senior Housing Forum Partner. The foundation of success in senior housing sales lies in establishing a HOMEPAGE - SENIOR LIVING FORESIGHTCATEGORIESPODCASTSPARTNERSABOUT USEVENTS & EDUCATIONSUBSCRIBESENIOR FORUMSENIOR HOUSING FORUM S3 Episode 11 – Senior Savvy: Relieving Tech Stress So Seniors Can Thrive in Today’s World. Abbie Richie tells Pam McDonald, Host of Foresight Radio, that she founded her company, Senior Savvy, to bring training and support with tech software and devices to seniors. Sometimes referred to by her students as their “technical fairygodmother
EVOLVE 2021 VIRTUAL SUMMIT It’s the first-ever life enrichment focused virtual summit designed to reimagine how we engage residents and enhance their lives. This summit is for life enrichment and activities staff, executive directors, operation managers, COOs, and CEOs who are interested in gaining knowledge to improve efficiency, reduce turnover, and increaseresident
CAN SOMEONE WITH ALZHEIMER’S LEARN SOMETHING NEW? The first, called JIVE, is used within Lantern’s assisted living community. Its goal is to help delay onset of symptoms of Alzheimer’s disease. But it was the second program, called Svayus, that really got Steve’s attention. “Through the Svayus program we look at everything we can do, through cognitive restructuring,cognitive
TOP LEAD SOURCES FOR SENIOR LIVING PROVIDERS . . . ANDPLACEMENT AGENCY FOR ASSISTED LIVINGSENIOR LIVING PLACEMENT AGENCIESREFERRAL AGENCIES FOR ELDERLY CARESENIOR CARE PLACEMENT AGENCIESSENIOR PLACEMENT AGENCYASSISTED LIVING REFERRAL AGENCY Winning at the Sales and Marketing Game. Customer and resident referrals are the top sources of leads for sales and marketing professionals in senior living, according to a recent survey conducted by Senior Care Growth and sponsored by SMASH, the industry’s leading sales and marketing summit.. This and a plethora of other useful data can be found in the 2019 “State of Senior Care Sales DO DEMENTIA RESIDENTS HAVE THE RIGHT TO FALL IN SENIORTHE RIGHT TO FALL ACTTHE RIGHT TO FALL LAWRIGHT TO FALL STATESPATIENTS RIGHT TO FALLRIGHT TO FALL LAWRIGHT TO FALL NURSING HOME The Right to Fall. Giving residents “the right to fall” is a core element of every good senior living community. Mobility and freedom are core values of every good community. And yet . . . senior communities have the obligation/privilege of reducing those risks for at least these reasons: It is the right thing to do. It is good forresidents.
18 MONTHS OF BEING COURTED BY RESIDENT ENGAGEMENT SOFTWARE 18 Months of Being Courted by Resident Engagement Software. I so badly want there to be someone, some organization, willing to go beyond or even figure out something better than “dimensions of well being”. This is part one of a two-part article written by Sara Kyle, Director of Resident Experience at Holiday Retirement.FREQUENCY OR REACH
GUARANTEED TO MAKE ASSISTED LIVING LOOK BAD According to the website, in a three-day class — that only costs around $5,000 — you will learn how to make your fortune owning or operating board-and-care-style assisted living. The site and the academy is run by Gene Guarino who — according to his site — is “a leading national expert on senior housing issues.”. A SNEAK PEEK AT INNOVATIVE PROGRAMS FOR ASSISTED LIVING While a comprehensive White Paper is being finalized (expected to be completed in fall), a sneak peek of the results was presented at the Argentum Conference in May. Chief Clinical Officer of MatrixCare Denise Wassenaar introduced Cognitive Solutions’ CEO Mike Splaine, and Researcher, Educator and Consultant Jennifer Carson, Ph. D., who TIPS FOR TARGET MARKETING RESPITE CARE TO THE ‘SANDWICHHOSPICE RESPITE CAREHOW LONG IS RESPITE CAREIN HOME RESPITE CARERESPITE CARE PROVIDERSRESPITE CARE SERVICESWHO PAYS FOR RESPITE CARE Targeted Marketing to this Needy Audience. You should focus your selling message on the greatest barrier that is keeping them from using your services, and then focus the delivery of that message. The Message: For those who can afford respite or day care for a loved one, the biggest barrier to overcome is the guilt they feel for handing off HOMEPAGE - SENIOR LIVING FORESIGHTCATEGORIESPODCASTSPARTNERSABOUT USEVENTS & EDUCATIONSUBSCRIBESENIOR FORUMSENIOR HOUSING FORUM S3 Episode 11 – Senior Savvy: Relieving Tech Stress So Seniors Can Thrive in Today’s World. Abbie Richie tells Pam McDonald, Host of Foresight Radio, that she founded her company, Senior Savvy, to bring training and support with tech software and devices to seniors. Sometimes referred to by her students as their “technical fairygodmother
EVOLVE 2021 VIRTUAL SUMMIT It’s the first-ever life enrichment focused virtual summit designed to reimagine how we engage residents and enhance their lives. This summit is for life enrichment and activities staff, executive directors, operation managers, COOs, and CEOs who are interested in gaining knowledge to improve efficiency, reduce turnover, and increaseresident
CAN SOMEONE WITH ALZHEIMER’S LEARN SOMETHING NEW? The first, called JIVE, is used within Lantern’s assisted living community. Its goal is to help delay onset of symptoms of Alzheimer’s disease. But it was the second program, called Svayus, that really got Steve’s attention. “Through the Svayus program we look at everything we can do, through cognitive restructuring,cognitive
TOP LEAD SOURCES FOR SENIOR LIVING PROVIDERS . . . ANDPLACEMENT AGENCY FOR ASSISTED LIVINGSENIOR LIVING PLACEMENT AGENCIESREFERRAL AGENCIES FOR ELDERLY CARESENIOR CARE PLACEMENT AGENCIESSENIOR PLACEMENT AGENCYASSISTED LIVING REFERRAL AGENCY Winning at the Sales and Marketing Game. Customer and resident referrals are the top sources of leads for sales and marketing professionals in senior living, according to a recent survey conducted by Senior Care Growth and sponsored by SMASH, the industry’s leading sales and marketing summit.. This and a plethora of other useful data can be found in the 2019 “State of Senior Care Sales DO DEMENTIA RESIDENTS HAVE THE RIGHT TO FALL IN SENIORTHE RIGHT TO FALL ACTTHE RIGHT TO FALL LAWRIGHT TO FALL STATESPATIENTS RIGHT TO FALLRIGHT TO FALL LAWRIGHT TO FALL NURSING HOME The Right to Fall. Giving residents “the right to fall” is a core element of every good senior living community. Mobility and freedom are core values of every good community. And yet . . . senior communities have the obligation/privilege of reducing those risks for at least these reasons: It is the right thing to do. It is good forresidents.
18 MONTHS OF BEING COURTED BY RESIDENT ENGAGEMENT SOFTWARE 18 Months of Being Courted by Resident Engagement Software. I so badly want there to be someone, some organization, willing to go beyond or even figure out something better than “dimensions of well being”. This is part one of a two-part article written by Sara Kyle, Director of Resident Experience at Holiday Retirement.FREQUENCY OR REACH
GUARANTEED TO MAKE ASSISTED LIVING LOOK BAD According to the website, in a three-day class — that only costs around $5,000 — you will learn how to make your fortune owning or operating board-and-care-style assisted living. The site and the academy is run by Gene Guarino who — according to his site — is “a leading national expert on senior housing issues.”. A SNEAK PEEK AT INNOVATIVE PROGRAMS FOR ASSISTED LIVING While a comprehensive White Paper is being finalized (expected to be completed in fall), a sneak peek of the results was presented at the Argentum Conference in May. Chief Clinical Officer of MatrixCare Denise Wassenaar introduced Cognitive Solutions’ CEO Mike Splaine, and Researcher, Educator and Consultant Jennifer Carson, Ph. D., who TIPS FOR TARGET MARKETING RESPITE CARE TO THE ‘SANDWICHHOSPICE RESPITE CAREHOW LONG IS RESPITE CAREIN HOME RESPITE CARERESPITE CARE PROVIDERSRESPITE CARE SERVICESWHO PAYS FOR RESPITE CARE Targeted Marketing to this Needy Audience. You should focus your selling message on the greatest barrier that is keeping them from using your services, and then focus the delivery of that message. The Message: For those who can afford respite or day care for a loved one, the biggest barrier to overcome is the guilt they feel for handing off ABOUT SENIOR LIVING FORESIGHT About Senior Living Foresight. As a media publishing site, Senior Living FORESIGHT is dedicated to improving care delivery by helping operators and providers increase occupancy, reduce turnover, and create culture. Our partner program provides vendors with a content marketing platform to communicate value to the industry.SPECIAL EDITION
Steve Moran talks to Beth Mace and Caroline Pearson about their joint COVID study and what it means for the senior living industry. IS THERE A NONPROFIT ADVANTAGE? These nonprofit leaders wouldn't act differently as for-profit leaders. Our industry's purpose is to meet the needs of agingAmericans.
WE HAVE TO STOP LYING! I get the pressure to tell prospects what they want to hear, but it is critical we set proper expectations and tell the truth. A NEW TITLE FOR LIFE ENRICHMENT LEADERS . . . A NOD TO DR By Steve Moran. Dr. Bill Thomas kicked off the first session of Evolve 2021, where we are reimagining life enrichment. He talked about how life enrichment leaders are, or at least have the ability to be, “meaning makers” for the residents they serve.WHO IS BROOKDALE?
Brookdale seems particularly well-positioned to adopt a branding strategy. For now, it has defined itself as a caring, compassionate enterprise providing well for all those failing souls who are resident in its assisted living residences. That can have some staying power, but the business opportunity might lie beyond that narrow nurturingimage.
18 MONTHS OF BEING COURTED BY RESIDENT ENGAGEMENT SOFTWARE 18 Months of Being Courted by Resident Engagement Software. I so badly want there to be someone, some organization, willing to go beyond or even figure out something better than “dimensions of well being”. This is part one of a two-part article written by Sara Kyle, Director of Resident Experience at Holiday Retirement. TIPS FOR TARGET MARKETING RESPITE CARE TO THE ‘SANDWICH Targeted Marketing to this Needy Audience. You should focus your selling message on the greatest barrier that is keeping them from using your services, and then focus the delivery of that message. The Message: For those who can afford respite or day care for a loved one, the biggest barrier to overcome is the guilt they feel for handing off HOW TO MAKE AN IMPACT WITH CREATIVE FOLLOW UP Factors for Planning an Effective CFU. Gauge the prospect’s level of knowledge and trust. Assess the prospect’s stage of readiness to make a move. Consider prospect’s personality or sense of humor. If there is a low level of knowledge and trust, err on the side of doing something that comes across as fun and purely inspirational. CREATIVE PERSONALIZED FOLLOW UP The foundation of success in senior housing sales lies in establishing a real and emotional connection with your prospects. By David A. Smith, CEO of Sherpa, a Senior Housing Forum Partner. The foundation of success in senior housing sales lies in establishing a HOMEPAGE - SENIOR LIVING FORESIGHTCATEGORIESPODCASTSPARTNERSABOUT USEVENTS & EDUCATIONSUBSCRIBESENIOR FORUMSENIOR HOUSING FORUM S3 Episode 11 – Senior Savvy: Relieving Tech Stress So Seniors Can Thrive in Today’s World. Abbie Richie tells Pam McDonald, Host of Foresight Radio, that she founded her company, Senior Savvy, to bring training and support with tech software and devices to seniors. Sometimes referred to by her students as their “technical fairygodmother
EVOLVE 2021 VIRTUAL SUMMIT It’s the first-ever life enrichment focused virtual summit designed to reimagine how we engage residents and enhance their lives. This summit is for life enrichment and activities staff, executive directors, operation managers, COOs, and CEOs who are interested in gaining knowledge to improve efficiency, reduce turnover, and increaseresident
CAN SOMEONE WITH ALZHEIMER’S LEARN SOMETHING NEW? The first, called JIVE, is used within Lantern’s assisted living community. Its goal is to help delay onset of symptoms of Alzheimer’s disease. But it was the second program, called Svayus, that really got Steve’s attention. “Through the Svayus program we look at everything we can do, through cognitive restructuring,cognitive
TOP LEAD SOURCES FOR SENIOR LIVING PROVIDERS . . . ANDPLACEMENT AGENCY FOR ASSISTED LIVINGSENIOR LIVING PLACEMENT AGENCIESREFERRAL AGENCIES FOR ELDERLY CARESENIOR CARE PLACEMENT AGENCIESSENIOR PLACEMENT AGENCYASSISTED LIVING REFERRAL AGENCY Winning at the Sales and Marketing Game. Customer and resident referrals are the top sources of leads for sales and marketing professionals in senior living, according to a recent survey conducted by Senior Care Growth and sponsored by SMASH, the industry’s leading sales and marketing summit.. This and a plethora of other useful data can be found in the 2019 “State of Senior Care Sales DO DEMENTIA RESIDENTS HAVE THE RIGHT TO FALL IN SENIORTHE RIGHT TO FALL ACTTHE RIGHT TO FALL LAWRIGHT TO FALL STATESPATIENTS RIGHT TO FALLRIGHT TO FALL LAWRIGHT TO FALL NURSING HOME The Right to Fall. Giving residents “the right to fall” is a core element of every good senior living community. Mobility and freedom are core values of every good community. And yet . . . senior communities have the obligation/privilege of reducing those risks for at least these reasons: It is the right thing to do. It is good forresidents.
18 MONTHS OF BEING COURTED BY RESIDENT ENGAGEMENT SOFTWARE 18 Months of Being Courted by Resident Engagement Software. I so badly want there to be someone, some organization, willing to go beyond or even figure out something better than “dimensions of well being”. This is part one of a two-part article written by Sara Kyle, Director of Resident Experience at Holiday Retirement.FREQUENCY OR REACH
GUARANTEED TO MAKE ASSISTED LIVING LOOK BAD According to the website, in a three-day class — that only costs around $5,000 — you will learn how to make your fortune owning or operating board-and-care-style assisted living. The site and the academy is run by Gene Guarino who — according to his site — is “a leading national expert on senior housing issues.”. A SNEAK PEEK AT INNOVATIVE PROGRAMS FOR ASSISTED LIVING While a comprehensive White Paper is being finalized (expected to be completed in fall), a sneak peek of the results was presented at the Argentum Conference in May. Chief Clinical Officer of MatrixCare Denise Wassenaar introduced Cognitive Solutions’ CEO Mike Splaine, and Researcher, Educator and Consultant Jennifer Carson, Ph. D., who TIPS FOR TARGET MARKETING RESPITE CARE TO THE ‘SANDWICHHOSPICE RESPITE CAREHOW LONG IS RESPITE CAREIN HOME RESPITE CARERESPITE CARE PROVIDERSRESPITE CARE SERVICESWHO PAYS FOR RESPITE CARE Targeted Marketing to this Needy Audience. You should focus your selling message on the greatest barrier that is keeping them from using your services, and then focus the delivery of that message. The Message: For those who can afford respite or day care for a loved one, the biggest barrier to overcome is the guilt they feel for handing off HOMEPAGE - SENIOR LIVING FORESIGHTCATEGORIESPODCASTSPARTNERSABOUT USEVENTS & EDUCATIONSUBSCRIBESENIOR FORUMSENIOR HOUSING FORUM S3 Episode 11 – Senior Savvy: Relieving Tech Stress So Seniors Can Thrive in Today’s World. Abbie Richie tells Pam McDonald, Host of Foresight Radio, that she founded her company, Senior Savvy, to bring training and support with tech software and devices to seniors. Sometimes referred to by her students as their “technical fairygodmother
EVOLVE 2021 VIRTUAL SUMMIT It’s the first-ever life enrichment focused virtual summit designed to reimagine how we engage residents and enhance their lives. This summit is for life enrichment and activities staff, executive directors, operation managers, COOs, and CEOs who are interested in gaining knowledge to improve efficiency, reduce turnover, and increaseresident
CAN SOMEONE WITH ALZHEIMER’S LEARN SOMETHING NEW? The first, called JIVE, is used within Lantern’s assisted living community. Its goal is to help delay onset of symptoms of Alzheimer’s disease. But it was the second program, called Svayus, that really got Steve’s attention. “Through the Svayus program we look at everything we can do, through cognitive restructuring,cognitive
TOP LEAD SOURCES FOR SENIOR LIVING PROVIDERS . . . ANDPLACEMENT AGENCY FOR ASSISTED LIVINGSENIOR LIVING PLACEMENT AGENCIESREFERRAL AGENCIES FOR ELDERLY CARESENIOR CARE PLACEMENT AGENCIESSENIOR PLACEMENT AGENCYASSISTED LIVING REFERRAL AGENCY Winning at the Sales and Marketing Game. Customer and resident referrals are the top sources of leads for sales and marketing professionals in senior living, according to a recent survey conducted by Senior Care Growth and sponsored by SMASH, the industry’s leading sales and marketing summit.. This and a plethora of other useful data can be found in the 2019 “State of Senior Care Sales DO DEMENTIA RESIDENTS HAVE THE RIGHT TO FALL IN SENIORTHE RIGHT TO FALL ACTTHE RIGHT TO FALL LAWRIGHT TO FALL STATESPATIENTS RIGHT TO FALLRIGHT TO FALL LAWRIGHT TO FALL NURSING HOME The Right to Fall. Giving residents “the right to fall” is a core element of every good senior living community. Mobility and freedom are core values of every good community. And yet . . . senior communities have the obligation/privilege of reducing those risks for at least these reasons: It is the right thing to do. It is good forresidents.
18 MONTHS OF BEING COURTED BY RESIDENT ENGAGEMENT SOFTWARE 18 Months of Being Courted by Resident Engagement Software. I so badly want there to be someone, some organization, willing to go beyond or even figure out something better than “dimensions of well being”. This is part one of a two-part article written by Sara Kyle, Director of Resident Experience at Holiday Retirement.FREQUENCY OR REACH
GUARANTEED TO MAKE ASSISTED LIVING LOOK BAD According to the website, in a three-day class — that only costs around $5,000 — you will learn how to make your fortune owning or operating board-and-care-style assisted living. The site and the academy is run by Gene Guarino who — according to his site — is “a leading national expert on senior housing issues.”. A SNEAK PEEK AT INNOVATIVE PROGRAMS FOR ASSISTED LIVING While a comprehensive White Paper is being finalized (expected to be completed in fall), a sneak peek of the results was presented at the Argentum Conference in May. Chief Clinical Officer of MatrixCare Denise Wassenaar introduced Cognitive Solutions’ CEO Mike Splaine, and Researcher, Educator and Consultant Jennifer Carson, Ph. D., who TIPS FOR TARGET MARKETING RESPITE CARE TO THE ‘SANDWICHHOSPICE RESPITE CAREHOW LONG IS RESPITE CAREIN HOME RESPITE CARERESPITE CARE PROVIDERSRESPITE CARE SERVICESWHO PAYS FOR RESPITE CARE Targeted Marketing to this Needy Audience. You should focus your selling message on the greatest barrier that is keeping them from using your services, and then focus the delivery of that message. The Message: For those who can afford respite or day care for a loved one, the biggest barrier to overcome is the guilt they feel for handing off ABOUT SENIOR LIVING FORESIGHT About Senior Living Foresight. As a media publishing site, Senior Living FORESIGHT is dedicated to improving care delivery by helping operators and providers increase occupancy, reduce turnover, and create culture. Our partner program provides vendors with a content marketing platform to communicate value to the industry.SPECIAL EDITION
Steve Moran talks to Beth Mace and Caroline Pearson about their joint COVID study and what it means for the senior living industry. IS THERE A NONPROFIT ADVANTAGE? These nonprofit leaders wouldn't act differently as for-profit leaders. Our industry's purpose is to meet the needs of agingAmericans.
WE HAVE TO STOP LYING! I get the pressure to tell prospects what they want to hear, but it is critical we set proper expectations and tell the truth. A NEW TITLE FOR LIFE ENRICHMENT LEADERS . . . A NOD TO DR By Steve Moran. Dr. Bill Thomas kicked off the first session of Evolve 2021, where we are reimagining life enrichment. He talked about how life enrichment leaders are, or at least have the ability to be, “meaning makers” for the residents they serve.WHO IS BROOKDALE?
Brookdale seems particularly well-positioned to adopt a branding strategy. For now, it has defined itself as a caring, compassionate enterprise providing well for all those failing souls who are resident in its assisted living residences. That can have some staying power, but the business opportunity might lie beyond that narrow nurturingimage.
18 MONTHS OF BEING COURTED BY RESIDENT ENGAGEMENT SOFTWARE 18 Months of Being Courted by Resident Engagement Software. I so badly want there to be someone, some organization, willing to go beyond or even figure out something better than “dimensions of well being”. This is part one of a two-part article written by Sara Kyle, Director of Resident Experience at Holiday Retirement. TIPS FOR TARGET MARKETING RESPITE CARE TO THE ‘SANDWICH Targeted Marketing to this Needy Audience. You should focus your selling message on the greatest barrier that is keeping them from using your services, and then focus the delivery of that message. The Message: For those who can afford respite or day care for a loved one, the biggest barrier to overcome is the guilt they feel for handing off HOW TO MAKE AN IMPACT WITH CREATIVE FOLLOW UP Factors for Planning an Effective CFU. Gauge the prospect’s level of knowledge and trust. Assess the prospect’s stage of readiness to make a move. Consider prospect’s personality or sense of humor. If there is a low level of knowledge and trust, err on the side of doing something that comes across as fun and purely inspirational. CREATIVE PERSONALIZED FOLLOW UP The foundation of success in senior housing sales lies in establishing a real and emotional connection with your prospects. By David A. Smith, CEO of Sherpa, a Senior Housing Forum Partner. The foundation of success in senior housing sales lies in establishing a* Follow
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THIS OLD SCHOOL VIEW OF RESIDENTS COULD BE OUR UNDOING This last week I came to this shocking realization. I am 66, by some people’s measure and elderly person. Do I seem elderly?Read More
THE NEW FRONTIER OF AGING AND SENIOR LIVING Ken Dychtwald offers four flavors of aging. This is sort of right, but it’s more like four paths. Which one are you on?Read More
WHOSE MONEY IS IT? REVISITED Is it possible that for-profits are more socially responsible than mission-centered nonprofits? Let’s take another look.Read More
SENIOR LIVING AS A TOURIST ATTRACTION What if your community were that one-stop-shop for figuring out this aging thing, the first place people went for info?Read More
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RECENT ARTICLES
* The Skilled Nursing Death Dance * Our Duty of Care: A PersonalStory
* Regenerate Rather Than Retire in Senior Living with a Farmin the Front Yard
* These Communities Are Using Technology to Rapidly Close the Inquiry-to-Tour GapMORE ARTICLES
HELPFUL RESOURCES
EDITOR’S PICKS
AN IRONCLAD WAY TO UPGRADE YOUR LIGHTING FOR ZERO DOLLARS by Leigh Ann Hubbard| Feb
10, 2021 | Editor's Pick 1,
Technology
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest? HOW TO TRACK THE ROI OF YOUR SOCIAL MEDIAby Susan Saldibar
| Feb 22,
2021 | Editor's Pick 2,
Sales & Marketing
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly. A NEW WAY TO GET GREAT CONSUMER REVIEWS FOR YOUR COMMUNITIESby Joanne Kaldy
| Feb 23,
2021 | Editor's Pick 3,
Sales & Marketing
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’tstellar.
TECHNOLOGY
OUR DUTY OF CARE: A PERSONAL STORY This article is both personal and painful. Anyone can be duped by the fraudsters who now troll the internet in search of victims. THE REMARKABLE STORY OF HOW GINGER COVE CAME OUT OF THE PANDEMICSTRONGER THAN EVER
In stories about innovation driven by the pandemic, technology has played a central role. This is no more evident than at Ginger Cove. SOLAR POWER VS. GENERATORS FOR SENIOR LIVING Whatever the disaster, there is this near-certainty: Your community’s power will go out. And you won’t have long beforethings get bad.
DEVELOPMENT
REGENERATE RATHER THAN RETIRE IN SENIOR LIVING WITH A FARM IN THEFRONT YARD
Chip Conley of Modern Elder Academy discusses what regenerative living looks like and how it works in the community he’s developing.WHOSE MONEY IS IT?
Are entrance fees a prepayment of future services or more like a down payment on a home? Some residents are starting to wonder. TINY HOUSE VILLAGES — A VIABLE (AND AFFORDABLE) OPTION FOR SENIORLIVING?
A nonprofit developer focusing on creating below-market-rate housing for low-income people. Could this be used in senior living?EMPLOYEE ENGAGEMENT
A SENIOR LIVING ORGANIZATION AT THE TOP OF WHAT? A senior living provider has demonstrated that we are an amazing, vibrant industry capable of being a part of the ultra-elite. WE’RE ALL IN THIS TOGETHER Good advice for any business, and particularly good advice for senior living which is inherently a people business. WHAT A GREAT WAY TO APPROACH HIRING I was working on writing a couple of job descriptions, and I came across an unusual job posting. I love pretty much everything about it.LEADERSHIP
THE SKILLED NURSING DEATH DANCE We keep dancing around this issue, this truth: nursing homes are obsolete, they are past their prime, they need to be put out topasture.
WHOSE MONEY IS IT? REVISITED Is it possible that for-profits are more socially responsible than mission-centered nonprofits? Let’s take another look. VACCINATION RATES AND LEADERSHIP – I AM SURE THIS WILL OFFEND SOME This is a conversion that both baffles me and saddens me . . . maybe even frightens me. How do we combat this kind of thinking?LIFE ENRICHMENT
THIS OLD SCHOOL VIEW OF RESIDENTS COULD BE OUR UNDOING This last week I came to this shocking realization. I am 66, by some people’s measure and elderly person. Do I seem elderly? THE NEW FRONTIER OF AGING AND SENIOR LIVING Ken Dychtwald offers four flavors of aging. This is sort of right, but it’s more like four paths. Which one are you on? THIS TECHNIQUE WILL HELP YOU AND YOUR TEAM DEAL WITH OCCUPANCY AND PANDEMIC STRESS BETTER Each of us has voices that run constantly through our heads. It is how we are wired. Here’s how to use it to help with stress.SALES & MARKETING
THESE COMMUNITIES ARE USING TECHNOLOGY TO RAPIDLY CLOSE THEINQUIRY-TO-TOUR GAP
As community restrictions begin to loosen, that gap between initial inquiry and tour is still problematic. This tool is a bigdifferentiator.
SENIOR LIVING AS A TOURIST ATTRACTION What if your community were that one-stop-shop for figuring out this aging thing, the first place people went for info? CONSUMERS HAVE CHANGED. HAVE YOU? Senior living customers are shopping for communities like they shop for everything else—and it’s not by going straight to yourwebsite.
FORESIGHT RADIO
S3 EPISODE 11 – SENIOR SAVVY: RELIEVING TECH STRESS SO SENIORS CAN THRIVE IN TODAY’S WORLD Abbie Richie tells Pam McDonald, Host of Foresight Radio, that she founded her company, Senior Savvy, to bring training and support with tech software and devices to seniors. Sometimes referred to by her students as their “technical fairy godmother”, Abbie says, “It’s truly the marriage of two things I love — all things tech and helping older people.VIEW ALL EPISODES
FORESIGHT TV
EPISODE 36 – HOW TECHNOLOGY IS TRANSFORMING THE SENIOR LIVINGEXPERIENCE
Steve talks with Taylor Pickett of Omega, and Sarah Hoit of Connected Living about why they came together to transform senior living.VIEW ALL EPISODES
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