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SOME FACEBOOK PAGES ARE MISSING REVIEWS : SMALL BUSINESS UPDATE, AUGUST 24, 2018: Facebook is in the process of changing from “reviews” to “recommendations,” so numbers and other reporting may be off. For more information about this change, I highly recommend Aaron Weiche’s explainer article on GetFiveStars.com.. I keep hoping Facebook would just fix this problem and let me off the hook for having to blog about it, but after two weeks or BING DROPS "WRITE A REVIEW" LINK; GOOD MOVE OR BAD Bing’s “Write a Review” Link. Bing used to place the “write a review” link right on the business listing page, below the business name and next to the existing star ratings. I did an image search and found this image on Horizon Mechanical ‘s web site (a Denver-based HVAC/plumber). Clicking the “write a review” link led to a HOW DO YOU SUBMIT TO ASKCITY? THE OLD-FASHIONED WAY Isn’t it odd that, for a local search engine with plenty of 21st century features (Ask Changes the Shape of Local Search), if you want to submit your business to AskCity, you have to send them an e-mail?You would think they’d send a business owner to CitySearch to submit your business, but AskCity draws its business data from other IAC sites, too, like ServiceMagic and TripAdvisor (and LOCAL CITATION FINDER: MUST-HAVE SEO TOOL : SMALL BUSINESS Hey Mike — Google primarily relies on phone numbers and, to a lesser extent, street addresses when counting citations. Business name mentions on their own LOCKSMITH SPAM ON BING? YOU BET : SMALL BUSINESS SEARCH During all the coverage of Microsoft’s new “Bing” on Search Engine Land today, David Mihm wondered what Bing looks like on a search for locksmiths in NYC and hoped maybe MSFT would clean up the spam a bit. Apparently not: Here’s the thing: The switch to Bing apparently doesn’t include an algorithm/relevance update, only changes to the functionality and user interface of Live Search. SMALL BUSINESS SEARCH MARKETING BY MATT MCGEE SEO and web marketing tips and conversation for the small business owner and webmaster. Matt McGee writes about small business online marketing in a language that's easy to understand, and his regular readers add great value by sharing their wisdom and experience in GOOD EXAMPLE: HOW TO ASK FOR A REVIEW : SMALL BUSINESS Good Example: How to Ask for a Review. Here are a couple images that I thought would be worth sharing on the blog. I ordered a portable external battery not too long ago via Amazon.com from a company called Anker. I’d seen it recommended as a good option to help deal with Google Glass’ poor battery life, and it seems like that’s going to WHY A WEBSITE IS MORE IMPORTANT THAN FACEBOOK & TWITTER Why Websites Are More Important Than Social Media. 1.) You Own Your Website. You Don’t Own Facebook. Facebook has more than a billion users. Everybody’s using it. It’s more important than a website. Facebook is going to last forever! That’s what everyone thought about AOL in the 1990s. 8 SOCIAL MEDIA SITES FOR LOCAL NETWORKING : SMALL BUSINESS 4. Twitter. Unlike some of the other social media sites listed here, Twitter is all about conversations, making it possibly the best place to reach out and find people in your neighborhood to connect with. Twitter’s advanced search page includes a geo-search option. Give it a city and state (or a zip code), and get back a list of messages HOW TO UPDATE A BING LOCAL LISTING : SMALL BUSINESS SEARCH Step One: Update and Review Your Listing. When you login to the Bing Local Listing Center, all the normal options appear: Add a new listing, edit your current listing, etc. I was editing an existing listing, so that’s the path I chose. I updated the database fields that needed updating and took advantage of Bing’s invite to add acouple
SOME FACEBOOK PAGES ARE MISSING REVIEWS : SMALL BUSINESS UPDATE, AUGUST 24, 2018: Facebook is in the process of changing from “reviews” to “recommendations,” so numbers and other reporting may be off. For more information about this change, I highly recommend Aaron Weiche’s explainer article on GetFiveStars.com.. I keep hoping Facebook would just fix this problem and let me off the hook for having to blog about it, but after two weeks or BING DROPS "WRITE A REVIEW" LINK; GOOD MOVE OR BAD Bing’s “Write a Review” Link. Bing used to place the “write a review” link right on the business listing page, below the business name and next to the existing star ratings. I did an image search and found this image on Horizon Mechanical ‘s web site (a Denver-based HVAC/plumber). Clicking the “write a review” link led to a HOW DO YOU SUBMIT TO ASKCITY? THE OLD-FASHIONED WAY Isn’t it odd that, for a local search engine with plenty of 21st century features (Ask Changes the Shape of Local Search), if you want to submit your business to AskCity, you have to send them an e-mail?You would think they’d send a business owner to CitySearch to submit your business, but AskCity draws its business data from other IAC sites, too, like ServiceMagic and TripAdvisor (and LOCAL CITATION FINDER: MUST-HAVE SEO TOOL : SMALL BUSINESS Hey Mike — Google primarily relies on phone numbers and, to a lesser extent, street addresses when counting citations. Business name mentions on their own LOCKSMITH SPAM ON BING? YOU BET : SMALL BUSINESS SEARCH During all the coverage of Microsoft’s new “Bing” on Search Engine Land today, David Mihm wondered what Bing looks like on a search for locksmiths in NYC and hoped maybe MSFT would clean up the spam a bit. Apparently not: Here’s the thing: The switch to Bing apparently doesn’t include an algorithm/relevance update, only changes to the functionality and user interface of Live Search. ABOUT MATT MCGEE : SMALL BUSINESS SEARCH MARKETING I began helping businesses of all sizes succeed online since the late 1990s, with a specialty in SEO, local search marketing, and blogging/social media. I’ve consulted for companies as big as Target.com and as small as a mom and pop selling handcrafted wooden pens from their garage. I’ve been surrounded by small businesses mywhole life.
HOW TO START MARKETING YOUR BUSINESS (A 3-MONTH PLAN Cost: Free. 2. Create a pay-per-click (PPC) advertising account. There are two benefits here: PPC advertising is a great way to get instant visibility and immediate traffic. Geo-targeting can be particularly effective for small businesses, and allows you to advertise with asmaller budget.
8 SOCIAL MEDIA SITES FOR LOCAL NETWORKING : SMALL BUSINESS 4. Twitter. Unlike some of the other social media sites listed here, Twitter is all about conversations, making it possibly the best place to reach out and find people in your neighborhood to connect with. Twitter’s advanced search page includes a geo-search option. Give it a city and state (or a zip code), and get back a list of messages HOW TO UPDATE A BING LOCAL LISTING : SMALL BUSINESS SEARCH Step One: Update and Review Your Listing. When you login to the Bing Local Listing Center, all the normal options appear: Add a new listing, edit your current listing, etc. I was editing an existing listing, so that’s the path I chose. I updated the database fields that needed updating and took advantage of Bing’s invite to add acouple
LONGFORM CONTENT ON SOCIAL MEDIA: A GREAT WAY TO CAPTURE I don’t know if it’s a trend (yet), but I’m seeing a lot more of what I’ll call “longform content” across social media platforms. And it seems like a great way to earn attention as someone’s scrolling through a news feed.. Here are some examples from Instagram, LinkedIn, and Twitter. HOW TO MARKET ON FLICKR : SMALL BUSINESS SEARCH MARKETING That said, by being a smart and active contributor to the Flickr community, your business (web site) can get indirect marketing exposure via Flickr. Here’s how: 1.) Use your Flickr profile to advertise your company, products, services, etc. In your profile, Flickr asks you to describe yourself and lets you give your web sitename and address.
6 THINGS TO KNOW ABOUT THE YELP-BING LOCAL DATA Bing is only using Yelp content in six local business categories. 3.) A minority of Bing business listings are being enhanced with Yelp content. Bing says that about 30 percent of its listings have Yelp content at the moment. 4.) Bing gets basic business data (NAP) from Yelp, but display data still comes from other sources. LOCAL CITATION FINDER: MUST-HAVE SEO TOOL : SMALL BUSINESS Hey Mike — Google primarily relies on phone numbers and, to a lesser extent, street addresses when counting citations. Business name mentions on their own HOW TO REPORT ERRORS WITH GOOGLE MAPS : SMALL BUSINESS One of the first things that becomes obvious when you start to read the Google Maps Help Group is that there are a lot of errors with themapping system.
THE NO. 1 THING I LEARNED AT SMX WEST (ABOUT LOCAL SEARCH The Yahoo rep never specifically mentioned centroid when talking about the Yahoo Shortcut “3-pack”, but he did specifically say that reviews/ratings had no SMALL BUSINESS SEARCH MARKETING BY MATT MCGEE SEO and web marketing tips and conversation for the small business owner and webmaster. Matt McGee writes about small business online marketing in a language that's easy to understand, and his regular readers add great value by sharing their wisdom and experience in GOOD EXAMPLE: HOW TO ASK FOR A REVIEW : SMALL BUSINESS Good Example: How to Ask for a Review. Here are a couple images that I thought would be worth sharing on the blog. I ordered a portable external battery not too long ago via Amazon.com from a company called Anker. I’d seen it recommended as a good option to help deal with Google Glass’ poor battery life, and it seems like that’s going to HOW TO START MARKETING YOUR BUSINESS (A 3-MONTH PLAN Cost: Free. 2. Create a pay-per-click (PPC) advertising account. There are two benefits here: PPC advertising is a great way to get instant visibility and immediate traffic. Geo-targeting can be particularly effective for small businesses, and allows you to advertise with asmaller budget.
SEO'S THREE STAGES OF KEYWORD SUCCESS : SMALL BUSINESS 1.) Branded keywords: These are keywords that match or use your business name (or your product name if it’s a unique product not available anywhere else). 2.) Non-branded, long-tail keywords: These are terms that don’t use your business name and are generally less competitive. An example might be a term like “dermatologistrecommended
WHY A WEBSITE IS MORE IMPORTANT THAN FACEBOOK & TWITTER Why Websites Are More Important Than Social Media. 1.) You Own Your Website. You Don’t Own Facebook. Facebook has more than a billion users. Everybody’s using it. It’s more important than a website. Facebook is going to last forever! That’s what everyone thought about AOL in the 1990s. SOME FACEBOOK PAGES ARE MISSING REVIEWS : SMALL BUSINESS UPDATE, AUGUST 24, 2018: Facebook is in the process of changing from “reviews” to “recommendations,” so numbers and other reporting may be off. For more information about this change, I highly recommend Aaron Weiche’s explainer article on GetFiveStars.com.. I keep hoping Facebook would just fix this problem and let me off the hook for having to blog about it, but after two weeks or BING DROPS "WRITE A REVIEW" LINK; GOOD MOVE OR BAD Bing’s “Write a Review” Link. Bing used to place the “write a review” link right on the business listing page, below the business name and next to the existing star ratings. I did an image search and found this image on Horizon Mechanical ‘s web site (a Denver-based HVAC/plumber). Clicking the “write a review” link led to a HOW TO UPDATE A BING LOCAL LISTING : SMALL BUSINESS SEARCH Step One: Update and Review Your Listing. When you login to the Bing Local Listing Center, all the normal options appear: Add a new listing, edit your current listing, etc. I was editing an existing listing, so that’s the path I chose. I updated the database fields that needed updating and took advantage of Bing’s invite to add acouple
WORDPRESS, TECHNORATI AND WHERE'D ALL THE BLOG With the coming of WordPress.com and Tumblr.com, and having the ability to “follow” and “like” blogs and blog posts, blog directories became less and less relevant. YELP LETS ME ADD NEW BUSINESS DATA : SMALL BUSINESS SEARCH I don’t think this is new on Yelp, but it’s the first time I recall being asked to help add to the site’s basic business data. Yahoo Local does a similar thing, where regular users can add or correct business data — and if enough users agree, a business listing gets updated. SMALL BUSINESS SEARCH MARKETING BY MATT MCGEE SEO and web marketing tips and conversation for the small business owner and webmaster. Matt McGee writes about small business online marketing in a language that's easy to understand, and his regular readers add great value by sharing their wisdom and experience in GOOD EXAMPLE: HOW TO ASK FOR A REVIEW : SMALL BUSINESS Good Example: How to Ask for a Review. Here are a couple images that I thought would be worth sharing on the blog. I ordered a portable external battery not too long ago via Amazon.com from a company called Anker. I’d seen it recommended as a good option to help deal with Google Glass’ poor battery life, and it seems like that’s going to HOW TO START MARKETING YOUR BUSINESS (A 3-MONTH PLAN Cost: Free. 2. Create a pay-per-click (PPC) advertising account. There are two benefits here: PPC advertising is a great way to get instant visibility and immediate traffic. Geo-targeting can be particularly effective for small businesses, and allows you to advertise with asmaller budget.
SEO'S THREE STAGES OF KEYWORD SUCCESS : SMALL BUSINESS 1.) Branded keywords: These are keywords that match or use your business name (or your product name if it’s a unique product not available anywhere else). 2.) Non-branded, long-tail keywords: These are terms that don’t use your business name and are generally less competitive. An example might be a term like “dermatologistrecommended
WHY A WEBSITE IS MORE IMPORTANT THAN FACEBOOK & TWITTER Why Websites Are More Important Than Social Media. 1.) You Own Your Website. You Don’t Own Facebook. Facebook has more than a billion users. Everybody’s using it. It’s more important than a website. Facebook is going to last forever! That’s what everyone thought about AOL in the 1990s. SOME FACEBOOK PAGES ARE MISSING REVIEWS : SMALL BUSINESS UPDATE, AUGUST 24, 2018: Facebook is in the process of changing from “reviews” to “recommendations,” so numbers and other reporting may be off. For more information about this change, I highly recommend Aaron Weiche’s explainer article on GetFiveStars.com.. I keep hoping Facebook would just fix this problem and let me off the hook for having to blog about it, but after two weeks or BING DROPS "WRITE A REVIEW" LINK; GOOD MOVE OR BAD Bing’s “Write a Review” Link. Bing used to place the “write a review” link right on the business listing page, below the business name and next to the existing star ratings. I did an image search and found this image on Horizon Mechanical ‘s web site (a Denver-based HVAC/plumber). Clicking the “write a review” link led to a HOW TO UPDATE A BING LOCAL LISTING : SMALL BUSINESS SEARCH Step One: Update and Review Your Listing. When you login to the Bing Local Listing Center, all the normal options appear: Add a new listing, edit your current listing, etc. I was editing an existing listing, so that’s the path I chose. I updated the database fields that needed updating and took advantage of Bing’s invite to add acouple
WORDPRESS, TECHNORATI AND WHERE'D ALL THE BLOG With the coming of WordPress.com and Tumblr.com, and having the ability to “follow” and “like” blogs and blog posts, blog directories became less and less relevant. YELP LETS ME ADD NEW BUSINESS DATA : SMALL BUSINESS SEARCH I don’t think this is new on Yelp, but it’s the first time I recall being asked to help add to the site’s basic business data. Yahoo Local does a similar thing, where regular users can add or correct business data — and if enough users agree, a business listing gets updated. SMALL BUSINESS SEARCH MARKETING BY MATT MCGEE SEO and web marketing tips and conversation for the small business owner and webmaster. Matt McGee writes about small business online marketing in a language that's easy to understand, and his regular readers add great value by sharing their wisdom and experience in ABOUT MATT MCGEE : SMALL BUSINESS SEARCH MARKETING I began helping businesses of all sizes succeed online since the late 1990s, with a specialty in SEO, local search marketing, and blogging/social media. I’ve consulted for companies as big as Target.com and as small as a mom and pop selling handcrafted wooden pens from their garage. I’ve been surrounded by small businesses mywhole life.
SEO'S THREE STAGES OF KEYWORD SUCCESS : SMALL BUSINESS 1.) Branded keywords: These are keywords that match or use your business name (or your product name if it’s a unique product not available anywhere else). 2.) Non-branded, long-tail keywords: These are terms that don’t use your business name and are generally less competitive. An example might be a term like “dermatologistrecommended
7 RULES FOR WRITING URLS : SMALL BUSINESS SEARCH MARKETING 2. Remove session IDs from URLs. Crawlability impact: Spiders are less likely to crawl a URL with a session ID because there’s a strong likelihood the content is a copy of another URL. Long parameters can look like session IDS and should also be avoided. 3. LONGFORM CONTENT ON SOCIAL MEDIA: A GREAT WAY TO CAPTURE I don’t know if it’s a trend (yet), but I’m seeing a lot more of what I’ll call “longform content” across social media platforms. And it seems like a great way to earn attention as someone’s scrolling through a news feed.. Here are some examples from Instagram, LinkedIn, and Twitter. 6 THINGS TO KNOW ABOUT THE YELP-BING LOCAL DATA Bing is only using Yelp content in six local business categories. 3.) A minority of Bing business listings are being enhanced with Yelp content. Bing says that about 30 percent of its listings have Yelp content at the moment. 4.) Bing gets basic business data (NAP) from Yelp, but display data still comes from other sources. HOW TO VERIFY YOUR BING BUSINESS PORTAL LISTING : SMALL When you login, you should see a screen similar to this, with your current listing (s) — both verified and unverified. The second listing still needs to be verified, so Bing gives me a button for that purpose. 2.) Click the “Verify” button. When you click the “Verify” button, you’ll get sent into the business listingmanagement tool.
I HAVE MY KEYWORDS NOW WHAT? : SMALL BUSINESS SEARCH Sites That Link to this Post. Don’t Set It and Forget It! Use That List of Keywords!-- Search Engine Optimization | May 3, 2007; Prime Advertising & Design Blog » Monday Link Menu: Blogs for 5.7.07 | May 7, 2007; The Local Elements Blog » Blog Archive » Choosing Keywords for Your Website | June 22, 2007; Your Blogging Coach » Blog Archive SEO For Bloggers: Marketing By Another Name MERCHANT CIRCLE CALLS OFF CALLING CAMPAIGN : SMALL Merchant Circle, which has been beleaguered for the past week due to a really bad marketing campaign that involved cold-calling unsuspecting business owners with a pre-recorded message alerting them to negative reviews/ratings on the Merchant Circle web site, said tonight on its own blog that the calling campaign is over — and that’s just one thing the company says it’s doing to address LOCKSMITH SPAM ON BING? YOU BET : SMALL BUSINESS SEARCH During all the coverage of Microsoft’s new “Bing” on Search Engine Land today, David Mihm wondered what Bing looks like on a search for locksmiths in NYC and hoped maybe MSFT would clean up the spam a bit. Apparently not: Here’s the thing: The switch to Bing apparently doesn’t include an algorithm/relevance update, only changes to the functionality and user interface of Live Search. SMALL BUSINESS SEARCH MARKETING BY MATT MCGEE SEO and web marketing tips and conversation for the small business owner and webmaster. Matt McGee writes about small business online marketing in a language that's easy to understand, and his regular readers add great value by sharing their wisdom and experience in GOOD EXAMPLE: HOW TO ASK FOR A REVIEW : SMALL BUSINESS Good Example: How to Ask for a Review. Here are a couple images that I thought would be worth sharing on the blog. I ordered a portable external battery not too long ago via Amazon.com from a company called Anker. I’d seen it recommended as a good option to help deal with Google Glass’ poor battery life, and it seems like that’s going to SEO'S THREE STAGES OF KEYWORD SUCCESS : SMALL BUSINESS 1.) Branded keywords: These are keywords that match or use your business name (or your product name if it’s a unique product not available anywhere else). 2.) Non-branded, long-tail keywords: These are terms that don’t use your business name and are generally less competitive. An example might be a term like “dermatologistrecommended
WHY A WEBSITE IS MORE IMPORTANT THAN FACEBOOK & TWITTER Why Websites Are More Important Than Social Media. 1.) You Own Your Website. You Don’t Own Facebook. Facebook has more than a billion users. Everybody’s using it. It’s more important than a website. Facebook is going to last forever! That’s what everyone thought about AOL in the 1990s. SOME FACEBOOK PAGES ARE MISSING REVIEWS : SMALL BUSINESS UPDATE, AUGUST 24, 2018: Facebook is in the process of changing from “reviews” to “recommendations,” so numbers and other reporting may be off. For more information about this change, I highly recommend Aaron Weiche’s explainer article on GetFiveStars.com.. I keep hoping Facebook would just fix this problem and let me off the hook for having to blog about it, but after two weeks or BING DROPS "WRITE A REVIEW" LINK; GOOD MOVE OR BAD Bing’s “Write a Review” Link. Bing used to place the “write a review” link right on the business listing page, below the business name and next to the existing star ratings. I did an image search and found this image on Horizon Mechanical ‘s web site (a Denver-based HVAC/plumber). Clicking the “write a review” link led to a HOW TO UPDATE A BING LOCAL LISTING : SMALL BUSINESS SEARCH Step One: Update and Review Your Listing. When you login to the Bing Local Listing Center, all the normal options appear: Add a new listing, edit your current listing, etc. I was editing an existing listing, so that’s the path I chose. I updated the database fields that needed updating and took advantage of Bing’s invite to add acouple
SEO SUCCESS PYRAMID
The SEO Success Pyramid has been called 'brilliant' and 'the Holy Grail' by online marketing experts. The SEO Success Pyramid presents a high-level review of what's required to succeed online in today's competitive Internet marketing landscape. SEO is about much more than text and links, and the SEO Success Pyramid reveals a modern plan for beating your competition online. LOCAL CITATION FINDER: MUST-HAVE SEO TOOL : SMALL BUSINESS Hey Mike — Google primarily relies on phone numbers and, to a lesser extent, street addresses when counting citations. Business name mentions on their own LOCKSMITH SPAM ON BING? YOU BET : SMALL BUSINESS SEARCH During all the coverage of Microsoft’s new “Bing” on Search Engine Land today, David Mihm wondered what Bing looks like on a search for locksmiths in NYC and hoped maybe MSFT would clean up the spam a bit. Apparently not: Here’s the thing: The switch to Bing apparently doesn’t include an algorithm/relevance update, only changes to the functionality and user interface of Live Search. SMALL BUSINESS SEARCH MARKETING BY MATT MCGEE SEO and web marketing tips and conversation for the small business owner and webmaster. Matt McGee writes about small business online marketing in a language that's easy to understand, and his regular readers add great value by sharing their wisdom and experience in GOOD EXAMPLE: HOW TO ASK FOR A REVIEW : SMALL BUSINESS Good Example: How to Ask for a Review. Here are a couple images that I thought would be worth sharing on the blog. I ordered a portable external battery not too long ago via Amazon.com from a company called Anker. I’d seen it recommended as a good option to help deal with Google Glass’ poor battery life, and it seems like that’s going to SEO'S THREE STAGES OF KEYWORD SUCCESS : SMALL BUSINESS 1.) Branded keywords: These are keywords that match or use your business name (or your product name if it’s a unique product not available anywhere else). 2.) Non-branded, long-tail keywords: These are terms that don’t use your business name and are generally less competitive. An example might be a term like “dermatologistrecommended
WHY A WEBSITE IS MORE IMPORTANT THAN FACEBOOK & TWITTER Why Websites Are More Important Than Social Media. 1.) You Own Your Website. You Don’t Own Facebook. Facebook has more than a billion users. Everybody’s using it. It’s more important than a website. Facebook is going to last forever! That’s what everyone thought about AOL in the 1990s. SOME FACEBOOK PAGES ARE MISSING REVIEWS : SMALL BUSINESS UPDATE, AUGUST 24, 2018: Facebook is in the process of changing from “reviews” to “recommendations,” so numbers and other reporting may be off. For more information about this change, I highly recommend Aaron Weiche’s explainer article on GetFiveStars.com.. I keep hoping Facebook would just fix this problem and let me off the hook for having to blog about it, but after two weeks or BING DROPS "WRITE A REVIEW" LINK; GOOD MOVE OR BAD Bing’s “Write a Review” Link. Bing used to place the “write a review” link right on the business listing page, below the business name and next to the existing star ratings. I did an image search and found this image on Horizon Mechanical ‘s web site (a Denver-based HVAC/plumber). Clicking the “write a review” link led to a HOW TO UPDATE A BING LOCAL LISTING : SMALL BUSINESS SEARCH Step One: Update and Review Your Listing. When you login to the Bing Local Listing Center, all the normal options appear: Add a new listing, edit your current listing, etc. I was editing an existing listing, so that’s the path I chose. I updated the database fields that needed updating and took advantage of Bing’s invite to add acouple
SEO SUCCESS PYRAMID
The SEO Success Pyramid has been called 'brilliant' and 'the Holy Grail' by online marketing experts. The SEO Success Pyramid presents a high-level review of what's required to succeed online in today's competitive Internet marketing landscape. SEO is about much more than text and links, and the SEO Success Pyramid reveals a modern plan for beating your competition online. LOCAL CITATION FINDER: MUST-HAVE SEO TOOL : SMALL BUSINESS Hey Mike — Google primarily relies on phone numbers and, to a lesser extent, street addresses when counting citations. Business name mentions on their own LOCKSMITH SPAM ON BING? YOU BET : SMALL BUSINESS SEARCH During all the coverage of Microsoft’s new “Bing” on Search Engine Land today, David Mihm wondered what Bing looks like on a search for locksmiths in NYC and hoped maybe MSFT would clean up the spam a bit. Apparently not: Here’s the thing: The switch to Bing apparently doesn’t include an algorithm/relevance update, only changes to the functionality and user interface of Live Search. 8 SOCIAL MEDIA SITES FOR LOCAL NETWORKING : SMALL BUSINESS 4. Twitter. Unlike some of the other social media sites listed here, Twitter is all about conversations, making it possibly the best place to reach out and find people in your neighborhood to connect with. Twitter’s advanced search page includes a geo-search option. Give it a city and state (or a zip code), and get back a list of messages ABOUT MATT MCGEE : SMALL BUSINESS SEARCH MARKETING I began helping businesses of all sizes succeed online since the late 1990s, with a specialty in SEO, local search marketing, and blogging/social media. I’ve consulted for companies as big as Target.com and as small as a mom and pop selling handcrafted wooden pens from their garage. I’ve been surrounded by small businesses mywhole life.
SEO'S THREE STAGES OF KEYWORD SUCCESS : SMALL BUSINESS 1.) Branded keywords: These are keywords that match or use your business name (or your product name if it’s a unique product not available anywhere else). 2.) Non-branded, long-tail keywords: These are terms that don’t use your business name and are generally less competitive. An example might be a term like “dermatologistrecommended
WHY A WEBSITE IS MORE IMPORTANT THAN FACEBOOK & TWITTER Why Websites Are More Important Than Social Media. 1.) You Own Your Website. You Don’t Own Facebook. Facebook has more than a billion users. Everybody’s using it. It’s more important than a website. Facebook is going to last forever! That’s what everyone thought about AOL in the 1990s. LOCAL CITATION FINDER: MUST-HAVE SEO TOOL : SMALL BUSINESS Hey Mike — Google primarily relies on phone numbers and, to a lesser extent, street addresses when counting citations. Business name mentions on their own HOW TO MARKET ON FLICKR : SMALL BUSINESS SEARCH MARKETING That said, by being a smart and active contributor to the Flickr community, your business (web site) can get indirect marketing exposure via Flickr. Here’s how: 1.) Use your Flickr profile to advertise your company, products, services, etc. In your profile, Flickr asks you to describe yourself and lets you give your web sitename and address.
NEW GOOGLE LOCAL LISTING GUIDELINES : SMALL BUSINESS Google has published a new set of guidelines for local businesses using the Local Business Center — guidelines that continue to get more specific to counter the very specific ways small businesses spammers try to bend or completely get around the rules.. In a nutshell, there are three completely new guidelines that deal with spam/attempts to take advantage of the LBC system: 6 THINGS TO KNOW ABOUT THE YELP-BING LOCAL DATA Bing is only using Yelp content in six local business categories. 3.) A minority of Bing business listings are being enhanced with Yelp content. Bing says that about 30 percent of its listings have Yelp content at the moment. 4.) Bing gets basic business data (NAP) from Yelp, but display data still comes from other sources. HOW TO REPORT ERRORS WITH GOOGLE MAPS : SMALL BUSINESS One of the first things that becomes obvious when you start to read the Google Maps Help Group is that there are a lot of errors with themapping system.
5 WAYS NEGATIVE REVIEWS ARE GOOD FOR BUSINESS : SMALL I think #4 is the biggest factor for me Matt. This is exactly what I try to teach businesses that come to me looking for rep management etc. First, be open to learning what the problem is, second accept you have a problem and third (use that feedback) FIX THE PROBLEM!! SMALL BUSINESS SEARCH MARKETING BY MATT MCGEE SEO and web marketing tips and conversation for the small business owner and webmaster. Matt McGee writes about small business online marketing in a language that's easy to understand, and his regular readers add great value by sharing their wisdom and experience in ABOUT MATT MCGEE : SMALL BUSINESS SEARCH MARKETINGSEE MORE ON SMALLBUSINESSSEM.COM GOOD EXAMPLE: HOW TO ASK FOR A REVIEW : SMALL BUSINESS Good Example: How to Ask for a Review. Here are a couple images that I thought would be worth sharing on the blog. I ordered a portable external battery not too long ago via Amazon.com from a company called Anker. I’d seen it recommended as a good option to help deal with Google Glass’ poor battery life, and it seems like that’s going to WHY A WEBSITE IS MORE IMPORTANT THAN FACEBOOK & TWITTER Why Websites Are More Important Than Social Media. 1.) You Own Your Website. You Don’t Own Facebook. Facebook has more than a billion users. Everybody’s using it. It’s more important than a website. Facebook is going to last forever! That’s what everyone thought about AOL in the 1990s. SEO'S THREE STAGES OF KEYWORD SUCCESS : SMALL BUSINESS 1.) Branded keywords: These are keywords that match or use your business name (or your product name if it’s a unique product not available anywhere else). 2.) Non-branded, long-tail keywords: These are terms that don’t use your business name and are generally less competitive. An example might be a term like “dermatologistrecommended
SOME FACEBOOK PAGES ARE MISSING REVIEWS : SMALL BUSINESS UPDATE, AUGUST 24, 2018: Facebook is in the process of changing from “reviews” to “recommendations,” so numbers and other reporting may be off. For more information about this change, I highly recommend Aaron Weiche’s explainer article on GetFiveStars.com.. I keep hoping Facebook would just fix this problem and let me off the hook for having to blog about it, but after two weeks or HOW TO UPDATE A BING LOCAL LISTING : SMALL BUSINESS SEARCH Step One: Update and Review Your Listing. When you login to the Bing Local Listing Center, all the normal options appear: Add a new listing, edit your current listing, etc. I was editing an existing listing, so that’s the path I chose. I updated the database fields that needed updating and took advantage of Bing’s invite to add acouple
BING DROPS "WRITE A REVIEW" LINK; GOOD MOVE OR BAD Bing’s “Write a Review” Link. Bing used to place the “write a review” link right on the business listing page, below the business name and next to the existing star ratings. I did an image search and found this image on Horizon Mechanical ‘s web site (a Denver-based HVAC/plumber). Clicking the “write a review” link led to a WHO OWNS YOUR ANALYTICS DATA? : SMALL BUSINESS SEARCH Yes, I would tell them you want your Google Analytics data under a Google account that you own, not one that they own. You can setup the account yourself very easily and even email them the new Analytics tracking code to place on the web site. I don’t know if there’s a way to merge data from two accounts, so you may end up starting from WORDPRESS, TECHNORATI AND WHERE'D ALL THE BLOG With the coming of WordPress.com and Tumblr.com, and having the ability to “follow” and “like” blogs and blog posts, blog directories became less and less relevant. SMALL BUSINESS SEARCH MARKETING BY MATT MCGEE SEO and web marketing tips and conversation for the small business owner and webmaster. Matt McGee writes about small business online marketing in a language that's easy to understand, and his regular readers add great value by sharing their wisdom and experience in ABOUT MATT MCGEE : SMALL BUSINESS SEARCH MARKETINGSEE MORE ON SMALLBUSINESSSEM.COM GOOD EXAMPLE: HOW TO ASK FOR A REVIEW : SMALL BUSINESS Good Example: How to Ask for a Review. Here are a couple images that I thought would be worth sharing on the blog. I ordered a portable external battery not too long ago via Amazon.com from a company called Anker. I’d seen it recommended as a good option to help deal with Google Glass’ poor battery life, and it seems like that’s going to WHY A WEBSITE IS MORE IMPORTANT THAN FACEBOOK & TWITTER Why Websites Are More Important Than Social Media. 1.) You Own Your Website. You Don’t Own Facebook. Facebook has more than a billion users. Everybody’s using it. It’s more important than a website. Facebook is going to last forever! That’s what everyone thought about AOL in the 1990s. SEO'S THREE STAGES OF KEYWORD SUCCESS : SMALL BUSINESS 1.) Branded keywords: These are keywords that match or use your business name (or your product name if it’s a unique product not available anywhere else). 2.) Non-branded, long-tail keywords: These are terms that don’t use your business name and are generally less competitive. An example might be a term like “dermatologistrecommended
SOME FACEBOOK PAGES ARE MISSING REVIEWS : SMALL BUSINESS UPDATE, AUGUST 24, 2018: Facebook is in the process of changing from “reviews” to “recommendations,” so numbers and other reporting may be off. For more information about this change, I highly recommend Aaron Weiche’s explainer article on GetFiveStars.com.. I keep hoping Facebook would just fix this problem and let me off the hook for having to blog about it, but after two weeks or HOW TO UPDATE A BING LOCAL LISTING : SMALL BUSINESS SEARCH Step One: Update and Review Your Listing. When you login to the Bing Local Listing Center, all the normal options appear: Add a new listing, edit your current listing, etc. I was editing an existing listing, so that’s the path I chose. I updated the database fields that needed updating and took advantage of Bing’s invite to add acouple
BING DROPS "WRITE A REVIEW" LINK; GOOD MOVE OR BAD Bing’s “Write a Review” Link. Bing used to place the “write a review” link right on the business listing page, below the business name and next to the existing star ratings. I did an image search and found this image on Horizon Mechanical ‘s web site (a Denver-based HVAC/plumber). Clicking the “write a review” link led to a WHO OWNS YOUR ANALYTICS DATA? : SMALL BUSINESS SEARCH Yes, I would tell them you want your Google Analytics data under a Google account that you own, not one that they own. You can setup the account yourself very easily and even email them the new Analytics tracking code to place on the web site. I don’t know if there’s a way to merge data from two accounts, so you may end up starting from WORDPRESS, TECHNORATI AND WHERE'D ALL THE BLOG With the coming of WordPress.com and Tumblr.com, and having the ability to “follow” and “like” blogs and blog posts, blog directories became less and less relevant. SMALL BUSINESS SEARCH MARKETING BY MATT MCGEE SEO and web marketing tips and conversation for the small business owner and webmaster. Matt McGee writes about small business online marketing in a language that's easy to understand, and his regular readers add great value by sharing their wisdom and experience in HOW TO START MARKETING YOUR BUSINESS (A 3-MONTH PLAN Cost: Free. 2. Create a pay-per-click (PPC) advertising account. There are two benefits here: PPC advertising is a great way to get instant visibility and immediate traffic. Geo-targeting can be particularly effective for small businesses, and allows you to advertise with asmaller budget.
HOW TO UPDATE A BING LOCAL LISTING : SMALL BUSINESS SEARCH Step One: Update and Review Your Listing. When you login to the Bing Local Listing Center, all the normal options appear: Add a new listing, edit your current listing, etc. I was editing an existing listing, so that’s the path I chose. I updated the database fields that needed updating and took advantage of Bing’s invite to add acouple
SEO SUCCESS PYRAMID
The SEO Success Pyramid has been called 'brilliant' and 'the Holy Grail' by online marketing experts. The SEO Success Pyramid presents a high-level review of what's required to succeed online in today's competitive Internet marketing landscape. SEO is about much more than text and links, and the SEO Success Pyramid reveals a modern plan for beating your competition online. LONGFORM CONTENT ON SOCIAL MEDIA: A GREAT WAY TO CAPTURE I don’t know if it’s a trend (yet), but I’m seeing a lot more of what I’ll call “longform content” across social media platforms. And it seems like a great way to earn attention as someone’s scrolling through a news feed.. Here are some examples from Instagram, LinkedIn, and Twitter. HOW TO MARKET ON FLICKR : SMALL BUSINESS SEARCH MARKETING That said, by being a smart and active contributor to the Flickr community, your business (web site) can get indirect marketing exposure via Flickr. Here’s how: 1.) Use your Flickr profile to advertise your company, products, services, etc. In your profile, Flickr asks you to describe yourself and lets you give your web sitename and address.
NEW GOOGLE LOCAL LISTING GUIDELINES : SMALL BUSINESS Google has published a new set of guidelines for local businesses using the Local Business Center — guidelines that continue to get more specific to counter the very specific ways small businesses spammers try to bend or completely get around the rules.. In a nutshell, there are three completely new guidelines that deal with spam/attempts to take advantage of the LBC system: YELP LETS ME ADD NEW BUSINESS DATA : SMALL BUSINESS SEARCH I don’t think this is new on Yelp, but it’s the first time I recall being asked to help add to the site’s basic business data. Yahoo Local does a similar thing, where regular users can add or correct business data — and if enough users agree, a business listing gets updated. IN CONTENT MARKETING, IT'S OK TO REPEAT YOURSELF : SMALL In Content Marketing, It’s OK To Repeat Yourself. My wife texted me earlier this week with a question: Had she ever answered a question about the best time to sell your home in her weekly video series, Ask the REALTOR. This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warm FACEBOOK ADS JUST GOT A LOT HARDER FOR REAL ESTATE AGENTS Facebook Ads Just Got A Lot Harder for Real Estate Agents. The day of reckoning has arrived. Facebook has taken away several ad targeting options from anyone doing housing-related ads, like targeting a specific city or ZIP code (among others detailed below). The changes are based on good intentions, but also kill the biggest promise ofonline
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LONGFORM CONTENT ON SOCIAL MEDIA: A GREAT WAY TO CAPTURE ATTENTION Filed in Social Mediaby Matt McGee
on May 2, 2021 • 0 Comments I don’t know if it’s a trend (yet), but I’m seeing a lot more of what I’ll call “longform content” across social media platforms. And it seems like a great way to earn attention as someone’s scrolling through a news feed. Here are some examples from Instagram, LinkedIn, and Twitter. Instagram Instagram’s 10-image limit isContinue Reading »
FACEBOOK ADS JUST GOT A LOT HARDER FOR REAL ESTATE AGENTS Filed in Social Mediaby Matt McGee
on July 26, 2019 • 1Comment
The day of reckoning has arrived. Facebook has taken away several ad targeting options from anyone doing housing-related ads, like targeting a specific city or ZIP code (among others detailed below). The changes are based on good intentions, but also kill the biggest promise of online advertising: the ability to pinpoint ads specifically to peopleContinue Reading »
WHY WE STOPPED ADVERTISING ON GOOGLE & ZILLOW Filed in Google , PPCAdvertising ,
Small Biz Marketing
by Matt
McGee on February 24, 2019• 0 Comments
My wife had her best year ever as a real estate agent in 2018. Most transactions completed. Most dollar value sold. Most commission income. It was a great year by almost all of the metrics that a real estate agent measures. But we didn’t have our best year ever in the one metric that meansContinue Reading »
IN PRAISE OF GREAT DOMAINS AND THE WAYBACK MACHINE Filed in Small Biz Marketing, Web Site
Content by
Matt McGee on January 17,2019 • 0 Comments
Our new real estate web site. If you’re in a real estate, as my wife and I are, you can’t do much better than getting a domain name that looks like homes.com. In my experience, that’s a very common search query and having an exact-match domain is pretty much never a bad idea. The problemContinue Reading »
IN CONTENT MARKETING, IT’S OK TO REPEAT YOURSELFFiled in Blogging ,
Web Site Content
by Matt McGee
on July 18, 2018 • 0Comments
My wife texted me earlier this week with a question: Had she ever answered a question about the best time to sell your home in her weekly video series, Ask the REALTOR. This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warmContinue Reading »
WHO SAYS YOU CAN’T DO LEAD GEN ON FACEBOOK MESSENGER? Filed in Social Mediaby Matt McGee
on April 19, 2018 • 0Comments
My wife woke up a couple mornings ago and found this email notice alerting her to a new message waiting for her in Messenger. I’ve blocked the name for privacy reasons … suffice to say it’s a complete stranger. Best of all, it’s a legit lead. My wife’s made an appointment to visit this personContinue Reading »
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