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SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020.SOCIAL SHAKE UP
Our cornerstone, can’t-miss event! The largest gathering for socialmedia trends.
AGENDA - THE SOCIAL SHAKE-UP SHOW Get an insider’s look at how to use new page features. The ecosystem of free tools a brand can use on LinkedIn grows by the month. Sit down with a member of the product marketing team to understand the latest offerings that will help you build and grow your business through an authentic, community-based social strategy, leveraging your employees, customers and brand fans in one HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING Relying on social media platforms for consumer engagement can be a risky business venture. However, when social media posts are coupled with insightful keyword tactics, user engagement can blossom. Here's how to approach keyword use for each major social platform. SOCIAL SHAKE-UP SPRING TUNE-UP VIRTUAL EVENT The Social Shake-Up provides social media, marketing and communications professionals with forward-thinking training and resources. As a Social Shake-Up sponsor, you’ll have the opportunity to connect with hundreds of professionals with purchasing power whorely on
7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES 2) Successful communities spawn more communities. In the past two years, 11% of communities have proliferated into multiple communities under the same brand.What was once a single, stand-alone community has become a portfolio of multiple, connected communities featured on an organization’s website. WHAT SOCIAL MEDIA PLATFORM ARE YOU? Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others.As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up is the premier social media conference for digital, marketing, PR and communications professionals. THE SOCIAL SHAKE-UP SHOW 2021 TRAVEL & SAFETY GUIDELINES The Social Shake-Up Show 2021 in Atlanta, GA is bringing the best minds in social media together again, safety and in accordance with the CDC & GA Guidelines. AGENDA - THE SOCIAL SHAKE-UP SHOW The Role of the Social Practitioner; Crises on Social Media; Inclusive Marketing; Accessibility in Social Media; Community through Content;Shoestring Budgets
SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020.SOCIAL SHAKE UP
Our cornerstone, can’t-miss event! The largest gathering for socialmedia trends.
AGENDA - THE SOCIAL SHAKE-UP SHOW Get an insider’s look at how to use new page features. The ecosystem of free tools a brand can use on LinkedIn grows by the month. Sit down with a member of the product marketing team to understand the latest offerings that will help you build and grow your business through an authentic, community-based social strategy, leveraging your employees, customers and brand fans in one HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING Relying on social media platforms for consumer engagement can be a risky business venture. However, when social media posts are coupled with insightful keyword tactics, user engagement can blossom. Here's how to approach keyword use for each major social platform. SOCIAL SHAKE-UP SPRING TUNE-UP VIRTUAL EVENT The Social Shake-Up provides social media, marketing and communications professionals with forward-thinking training and resources. As a Social Shake-Up sponsor, you’ll have the opportunity to connect with hundreds of professionals with purchasing power whorely on
7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES 2) Successful communities spawn more communities. In the past two years, 11% of communities have proliferated into multiple communities under the same brand.What was once a single, stand-alone community has become a portfolio of multiple, connected communities featured on an organization’s website. WHAT SOCIAL MEDIA PLATFORM ARE YOU? Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others.As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. AGENDA - THE SOCIAL SHAKE-UP SHOW SEPT. 2020 VIRTUAL The Social Shake-Up features breakthrough thinking and real connections with marketers across Corporate America. With a speaking faculty featuring carefully curated speakers and 1,000 attendees comprising social media’s top movers and shakers, you’ll get THE SOCIAL SHAKE-UP SHOW 2021 TRAVEL & SAFETY GUIDELINES The Social Shake-Up Show 2021 in Atlanta, GA is bringing the best minds in social media together again, safety and in accordance with the CDC & GA Guidelines. AGENDA - THE SOCIAL SHAKE-UP SHOW The Role of the Social Practitioner; Crises on Social Media; Inclusive Marketing; Accessibility in Social Media; Community through Content;Shoestring Budgets
SOCIAL SHAKE UP
Our cornerstone, can’t-miss event! The largest gathering for socialmedia trends.
AGENDA - THE SOCIAL SHAKE-UP SHOW Get an insider’s look at how to use new page features. The ecosystem of free tools a brand can use on LinkedIn grows by the month. Sit down with a member of the product marketing team to understand the latest offerings that will help you build and grow your business through an authentic, community-based social strategy, leveraging your employees, customers and brand fans in one WWW.SOCIALSHAKEUPSHOW.COM www.socialshakeupshow.com SOCIAL SHAKE-UP SPRING TUNE-UP VIRTUAL EVENT The Social Shake-Up provides social media, marketing and communications professionals with forward-thinking training and resources. As a Social Shake-Up sponsor, you’ll have the opportunity to connect with hundreds of professionals with purchasing power whorely on
THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 WHAT'S IN A TWEET? OPTIMAL TWEET LENGTHS AND READABILITY Writer and communications expert Ann Wylie shares the latest research on how long tweets, words and hashtags should be for maximum engagement on Twitter. See also: tips for readability scores, use of slang, punctuation and parts of speech. 5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS What do Dove, H&M and Heineken have in common? All of these brands have run ads that received widespread backlash for racist undertones. All four ad fiascos harmed brand reputation and alienated customers, eroding goodwill with audiences. JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to your 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening FOR SOUTHWEST AIRLINES, CULTURE DETERMINES WHO OWNS SOCIALSEE MORE ON SOCIALSHAKEUPSHOW.COM JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to your 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening FOR SOUTHWEST AIRLINES, CULTURE DETERMINES WHO OWNS SOCIALSEE MORE ON SOCIALSHAKEUPSHOW.COM OVERVIEW - THE SOCIAL SHAKE-UP SHOW SEPTEMBER 2020 VIRTUAL THE SOCIAL SHAKE-UP SHOWLIVE: September 22-23, 2021 | Atlanta, GA. The only virtual social media conference of its kind—focused on using social media to “shake up” your brand, sales and employee and customer engagement. The Social Shake-Up features breakthrough thinking and real connections with marketers across corporate America.SOCIAL SHAKE UP
Our cornerstone, can’t-miss event! The largest gathering for socialmedia trends.
AGENDA - THE SOCIAL SHAKE-UP SHOW The Social Shake-Up. 10:45 am - 11:10 am. Don't Make Ads. Make TikToks: Creating Authentic and Engaging Content for Brands. Creativity rests at the core of the TikTok experience. By tapping into that experience, brands have the unique opportunity to engage in a two-way conversation with a new audience. In this session, attendeeswill learn
SOCIAL SHAKE-UP SPRING TUNE-UP VIRTUAL EVENT The 2021 Social Shake-Up Show is returning to the ATL this September. Join us to shake up your social strategies, network (in person!) and learn from social media platforms, brands and agencies who are crushing their social media efforts. All-In with SSU 2021 tickets SSU Virtual + Live are now available. THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 HOME - SOCIALSHAKEUP Welcome to the Community. Collaborate with peers to share strategic advice, solve challenges and develop new approaches. Learn More 5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW TO CRAFT A WINNING C-SUITE SOCIAL MEDIA STRATEGY Facebook: This channel is a great way to show a more personal side of your executive.The CEO of PepsiCo, Ramon Laguarta, balances business-oriented and personal messaging. Twitter: This channel is great for quickly sending concise updates and connecting with the media.Adena Friedman, the CEO of Nasdaq, does a great job at sharing her organization’s tweets and expounding on them, thus HOW TO LAUNCH ON INSTAGRAM LIVE Just before the Christmas holiday in 2016, Instagram gifted its (at the time) 600 million monthly active users with a whole new space to play in – Instagram Live. Cue social media managers everywhere racing to figure out how to implement IG Live into their 2017 strategies before the THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to your THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to your THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWEST The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
OVERVIEW - THE SOCIAL SHAKE-UP SHOW SEPTEMBER 2020 VIRTUAL THE SOCIAL SHAKE-UP SHOWLIVE: September 22-23, 2021 | Atlanta, GA. The only virtual social media conference of its kind—focused on using social media to “shake up” your brand, sales and employee and customer engagement. The Social Shake-Up features breakthrough thinking and real connections with marketers across corporate America. THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 HOME - SOCIALSHAKEUP Welcome to the Community. Collaborate with peers to share strategic advice, solve challenges and develop new approaches. Learn More HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. HOW TO CRAFT A WINNING C-SUITE SOCIAL MEDIA STRATEGY Facebook: This channel is a great way to show a more personal side of your executive.The CEO of PepsiCo, Ramon Laguarta, balances business-oriented and personal messaging. Twitter: This channel is great for quickly sending concise updates and connecting with the media.Adena Friedman, the CEO of Nasdaq, does a great job at sharing her organization’s tweets and expounding on them, thus WHAT'S IN A TWEET? OPTIMAL TWEET LENGTHS AND READABILITY Writer and communications expert Ann Wylie shares the latest research on how long tweets, words and hashtags should be for maximum engagement on Twitter. See also: tips for readability scores, use of slang, punctuation and parts of speech. CONTACT US - SOCIALSHAKEUP How to get in contact with us. Your Phone Number (optional) To 5 THREATS TO YOUR NONPROFIT'S REPUTATION ON SOCIAL MEDIA Dark money groups. Dark money groups incite tensions and use legitimate movements as a cover for their nefarious purposes. “Glades Lives Matter” is an example wherein environmental groups are being accused of trying to put hardworking farmers out ofbusiness.
7 WAYS VANGUARD DROVE FAN ENGAGEMENT WITH 'INVEST LIKE YOU In its “Invest Like You Own the Place” effort, Vanguard’s social team empowered and engaged current and potential clients with a combination of bold red visuals, humor, contests and fan stories. Kristin Thomas, manager of Vanguard’s personal investor social media team, was an integral part of the campaign, and shares her toptakeaways
JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up is the premier social media conference for digital, marketing, PR and communications professionals. SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING Relying on social media platforms for consumer engagement can be a risky business venture. However, when social media posts are coupled with insightful keyword tactics, user engagement can blossom. Here's how to approach keyword use for each major social platform. THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS What do Dove, H&M and Heineken have in common? All of these brands have run ads that received widespread backlash for racist undertones. All four ad fiascos harmed brand reputation and alienated customers, eroding goodwill with audiences. 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIESB2B ONLINE DIRECTORYB2BPART COMMUNITY
2) Successful communities spawn more communities. In the past two years, 11% of communities have proliferated into multiple communities under the same brand.What was once a single, stand-alone community has become a portfolio of multiple, connected communities featured on an organization’s website. WHAT SOCIAL MEDIA PLATFORM ARE YOU? Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others.As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. 5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Whether you’re a B2B marketer aiming to drive sales through LinkedIn, or simply raising your brand profile on the platform, engaging effectively with prospects on LinkedIn is HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It took marketers and PR professionals a while to figure out that consumers are more apt to trust the word of a peer or a personality they gravitate toward rather than a carefully designed pitch or ad from the brand itself. THE 2019 MOVERS AND SHAKERS HONOREES The Movers and Shakers winners will be honored on Day 1 of the Social Shake-Up Show taking place May 6-8 in Atlanta. JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up is the premier social media conference for digital, marketing, PR and communications professionals. SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING Relying on social media platforms for consumer engagement can be a risky business venture. However, when social media posts are coupled with insightful keyword tactics, user engagement can blossom. Here's how to approach keyword use for each major social platform. THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS What do Dove, H&M and Heineken have in common? All of these brands have run ads that received widespread backlash for racist undertones. All four ad fiascos harmed brand reputation and alienated customers, eroding goodwill with audiences. 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIESB2B ONLINE DIRECTORYB2BPART COMMUNITY
2) Successful communities spawn more communities. In the past two years, 11% of communities have proliferated into multiple communities under the same brand.What was once a single, stand-alone community has become a portfolio of multiple, connected communities featured on an organization’s website. WHAT SOCIAL MEDIA PLATFORM ARE YOU? Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others.As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. 5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Whether you’re a B2B marketer aiming to drive sales through LinkedIn, or simply raising your brand profile on the platform, engaging effectively with prospects on LinkedIn is HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It took marketers and PR professionals a while to figure out that consumers are more apt to trust the word of a peer or a personality they gravitate toward rather than a carefully designed pitch or ad from the brand itself. THE 2019 MOVERS AND SHAKERS HONOREES The Movers and Shakers winners will be honored on Day 1 of the Social Shake-Up Show taking place May 6-8 in Atlanta. JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWEST The Social Shake-Up is the premier social media conference for digital, marketing, PR and communications professionals. OVERVIEW - THE SOCIAL SHAKE-UP SHOW SEPTEMBER 2020 VIRTUAL THE SOCIAL SHAKE-UP SHOW. LIVE: September 22-23, 2021 | Atlanta, GA. The only virtual social media conference of its kind—focused on using social media to “shake up” your brand, sales and employee and customer engagement. AGENDA - THE SOCIAL SHAKE-UP SHOW SEPT. 2020 VIRTUAL The Social Shake-Up features breakthrough thinking and real connections with marketers across Corporate America. With a speaking faculty featuring carefully curated speakers and 1,000 attendees comprising social media’s top movers and shakers, you’ll get HOME - SOCIALSHAKEUP Welcome to the Community. Collaborate with peers to share strategic advice, solve challenges and develop new approaches. Learn More 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES 2) Successful communities spawn more communities. In the past two years, 11% of communities have proliferated into multiple communities under the same brand.What was once a single, stand-alone community has become a portfolio of multiple, connected communities featured on an organization’s website. THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It took marketers and PR professionals a while to figure out that consumers are more apt to trust the word of a peer or a personality they gravitate toward rather than a carefully designed pitch or ad from the brand itself. HOW TO CRAFT A WINNING C-SUITE SOCIAL MEDIA STRATEGY Facebook: This channel is a great way to show a more personal side of your executive.The CEO of PepsiCo, Ramon Laguarta, balances business-oriented and personal messaging. Twitter: This channel is great for quickly sending concise updates and connecting with the media.Adena Friedman, the CEO of Nasdaq, does a great job at sharing her organization’s tweets and expounding on them, thus CONTACT US - SOCIALSHAKEUP How to get in contact with us. Your Phone Number (optional) To 5 THREATS TO YOUR NONPROFIT'S REPUTATION ON SOCIAL MEDIA Dark money groups. Dark money groups incite tensions and use legitimate movements as a cover for their nefarious purposes. “Glades Lives Matter” is an example wherein environmental groups are being accused of trying to put hardworking farmers out ofbusiness.
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THE SOCIAL MEDIA EDUCATIONAL EVENT OF THE YEAR Breakthrough Thinking. Digital Networking. Learn What’s Next—Now. THE SOCIAL SHAKE-UP 2021 | LIVE! SEPTEMBER 22-23, ATLANTA, GA Our cornerstone, can’t-miss event! The largest gathering for socialmedia trends.
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