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THE PUBLISHER TECHNOLOGY PLATFORM Sovrn powers great publishers. We build tools and advertising products to help you grow and operate your business, earn more money, and manage your audience. ABOUT OUR PUBLISHER PLATFORM Certifications. We’ve always believed in the importance of raising the standards of the advertising industry. We support the AOP, IAB, and TAG, from whom we’ve received “Platinum” status for our dedication to the pursuit of trust and transparency. We’re proud to be leaders of anti-fraud, pro-transparency initiatives that promote * Email
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meridian offers global, real-time site analytics, reader segmentation and audience valuation, paired with a complete suite of programmatic advertising tools for display, mobile and video.SOVRN, INC.
Product Guides Instructions, guides, and FAQs for all Sovrn products. Getting Started Articles and guides on account setup, ad unit creation, and 'getting started' guides. WEBSITE SECURITY TIPS FOR CLONED SITES How to protect your site from being cloned: Secure your code: If you are working with a developer, ask them if they have added security measures to protect your site from potential theft. If they have not, they should encrypt the code and add layers of protection to keep your site safe. Additionally, your web developer can disable the copyTAKE DOWN POLICY
Take Down Policy. If concerns are raised by any relevant party, including by Sovrn own discovery, Sovrn clients or partners, or concerns are raised from consumers, regulators and others, with respect to inappropriate advertisement (ads) or ads appearing on content (inventory) deemed inappropriate, Sovrn will make every reasonable effort to take RTB, PMPS AND PROGRAMMATIC: WHAT'S THE DIFFERENCE? This is because deals are made on an individual basis, where a publisher’s sales rep negotiates the arrangement with the advertiser on a one-to-one basis. With Programmatic Direct, the advertiser purchases a fixed CPM, meaning the advertiser agrees to paid a predetermined CPM. Programmatic Direct is a good choice for brandsfocused on brand
VIGLINK MERCHANT EXPLORER Search and browse all affiliate programs in the VigLink network. VigLink offers access to more than 65,000 partner retailers, merchants, and brands. HOW DO I BLOCK UNWANTED CREATIVES? How do I Block Unwanted Creatives? There are a few steps that you can take to optimize your Sovrn ad experience. Learn more about the different attributes, categories, and other blocks. THE PUBLISHER TECHNOLOGY PLATFORM Sovrn powers great publishers. We build tools and advertising products to help you grow and operate your business, earn more money, and manage your audience. ABOUT OUR PUBLISHER PLATFORM Certifications. We’ve always believed in the importance of raising the standards of the advertising industry. We support the AOP, IAB, and TAG, from whom we’ve received “Platinum” status for our dedication to the pursuit of trust and transparency. We’re proud to be leaders of anti-fraud, pro-transparency initiatives that promotefair
CONTENT MONETIZATION & AFFILIATE MARKETING //COMMERCESOVRN AFFILIATE Automate your affiliate marketing with our //Commerce JavaScript. It works in the background to transform your existing product links into monetized affiliate links. Connect to over 60,000 merchants, seamlessly linking content, audience, and product. Whether it’s from a commission or a click, our technology makes sure you’re alwaysearning
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Product Guides Instructions, guides, and FAQs for all Sovrn products. Getting Started Articles and guides on account setup, ad unit creation, and 'getting started' guides. WEBSITE SECURITY TIPS FOR CLONED SITES How to protect your site from being cloned: Secure your code: If you are working with a developer, ask them if they have added security measures to protect your site from potential theft. If they have not, they should encrypt the code and add layers of protection to keep your site safe. Additionally, your web developer can disable the copyTAKE DOWN POLICY
Take Down Policy. If concerns are raised by any relevant party, including by Sovrn own discovery, Sovrn clients or partners, or concerns are raised from consumers, regulators and others, with respect to inappropriate advertisement (ads) or ads appearing on content (inventory) deemed inappropriate, Sovrn will make every reasonable effort to take RTB, PMPS AND PROGRAMMATIC: WHAT'S THE DIFFERENCE? This is because deals are made on an individual basis, where a publisher’s sales rep negotiates the arrangement with the advertiser on a one-to-one basis. With Programmatic Direct, the advertiser purchases a fixed CPM, meaning the advertiser agrees to paid a predetermined CPM. Programmatic Direct is a good choice for brandsfocused on brand
VIGLINK MERCHANT EXPLORER Search and browse all affiliate programs in the VigLink network. VigLink offers access to more than 65,000 partner retailers, merchants, and brands. HOW DO I BLOCK UNWANTED CREATIVES? How do I Block Unwanted Creatives? There are a few steps that you can take to optimize your Sovrn ad experience. Learn more about the different attributes, categories, and other blocks.BLOG | SOVRN
Revenue diversification, already a priority for publishers in the 2020s, has become all the more pressing as COVID-19 disrupts globalmarkets.
WEBSITE SECURITY TIPS FOR CLONED SITES How to protect your site from being cloned: Secure your code: If you are working with a developer, ask them if they have added security measures to protect your site from potential theft. If they have not, they should encrypt the code and add layers of protection to keep your site safe. Additionally, your web developer can disable the copy JOIN THE PUBLISHER TECHNOLOGY PLATFORM Join the Publisher Technology Platform, based in Boulder, CO and London. We're always looking for talent to help us build a betterinternet.
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Getting Started with The Sovrn Platform. Setting Up Sovrn in Google Open Bidding. How to Select Display Ad Sizes For Your Site Layout. //Signal Licensing and Third Party Demand. Creating, Maintaining, and Updating your Ads.txt File. Ads.txt Quick Implementation Guide. Sovrn Third Party Offerings. Implementing Partners in Prebid. WNIP GUIDE TO NAVIGATING COVID-19 What’s New in Publishing (WNiP) is proud to present The Publisher’s Guide to Navigating COVID-19, a special insight report sponsored by Sovrn and the University of Oregon School of Journalism and Communication.The report is written by regular WNiP contributor and University of Oregon Journalism Professor, Damian Radcliffe.. COVID-19 upended the media and creative industries overnight, as SOVRN WEBSITE APPROVAL REQUIREMENTS Sovrn strives to provide buyers and sellers with a safe, transparent, and fair marketplace. That’s why our site approval requirements are stricter than most exchanges. The following outlines the basic standards Sovrn employs to vet publishers wishing to participate on the Sovrn ad exchange. This does not constitute a full list and ismeant
WHAT IS A GOOGLE FLOC? What is a Google FLoC? A FLoC is, most simplistically, an aggregate of anonymous users with similar interests. These similarities are gathered through predictive and contextual signals, such as a reader’s website and page visits. Advertisers can then identifyFLoCs
RTB, PMPS AND PROGRAMMATIC: WHAT'S THE DIFFERENCE? This is because deals are made on an individual basis, where a publisher’s sales rep negotiates the arrangement with the advertiser on a one-to-one basis. With Programmatic Direct, the advertiser purchases a fixed CPM, meaning the advertiser agrees to paid a predetermined CPM. Programmatic Direct is a good choice for brandsfocused on brand
INTRODUCTION TO DISPLAY ADVERTISING Display advertising is the more popular of the two main forms of online advertising. It utilizes visual creatives to convey a message as opposed to search advertising which is purely text based. Display ads come in standardized sizes which makes it easy for publishers and advertisers to work cooperatively without the need for directcommunication.
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