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ESA | ESA DIPLOMA
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has become widely regarded as a SECRET SOFA BY HÄAGEN-DAZS Secret Sofa by Häagen-Dazs. 6 December 2020. Secret Cinema hosts LIVE immersive film experiences by creating 360-degree participatory shows in spectacular locations. Due to coronavirus, they were forced to rethink strategy during lockdown. With a clear in-home consumption occasion of ice-cream linking to cinema, Häagen-Dazs joined forceswith
OLD EL PASO #MESSFREECHALLENGE Old El Paso #MessFreeChallenge. 8 December 2020. Mexican is seen as a quick, tasty and healthy meal. But consumers’ biggest pain point is that it is quite messy. To address this, Old El Paso created Tortilla Pockets – a genius solution that heralds the arrival of mess-free Mexican. Rather than just telling consumers about it though, we knew CADBURY & MANCHESTER UNITED Cadbury & Manchester United – Donate Your Words. Cadbury believe there is a generous instinct inside us all, which has underpinned brand campaigns since 2018 and is signified by the phrase ‘there’s a glass and a half in everyone’. In 2019 Cadbury launched a campaign entitled ‘Donate your words’, which was formed from the insight LUCOZADE SPORT X THE FA: #THREELIONESSES Lucozade Sport x The FA: #ThreeLionesses. A nation united. Sun. Laughter. Happiness. A sense of togetherness as euphoria grips the nation, again. For the 2nd summer in a row, England are in the semi-final of a FIFA World Cup. Football, might, be coming home. Lucozade Sport has a desire and responsibility to drive change inwomen’s sport.
LUCOZADE SPORT
In the space of just two weeks and with the help of two-time heavyweight world champion, Anthony Joshua, Lucozade Sport launched the ‘Keep Us Moving’ initiative. At the heart of the campaign was an initial £100K Movement Fund that would support the fitness professionals through lockdown and the restrictions that were affecting their industry. WORLD CHAMPIONSHIP AIR RACE APPOINTS CSM TO SUPPORT GLOBAL World Championship Air Race (WCAR) has appointed CSM Sport & Entertainment to develop WCAR’s commercial proposition and global go-to-market strategy.PAYPAL AND THE FA
PayPal facilitates people’s passions. With quick & easy payments, it saves consumers time to focus on what’s important e.g. football! The Football Association (The FA) identified 40% of matchday fees went unpaid, meaning the grassroots game was missing out on millions. LONDON COMMERCIALLY PRIMED FOR NFL FRANCHISE TO TOUCH DOWN A London franchise has long been rumoured and a 2014 Deloitte report suggested the economic impact could generate £102 million per season for the UK economy. A future for American football in London is reasonably certain following the development of the new Tottenham Hotspur Stadium, in which the NFL invested £10 million and committedto
ESA – WELCOME TO THE EUROPEAN SPONSORSHIP ASSOCIATIONABOUTMEMBERSHIPRESOURCESQUALIFICATIONSCAREERSCONTACT ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.ESA | ESA DIPLOMA
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has become widely regarded as a SECRET SOFA BY HÄAGEN-DAZS Secret Sofa by Häagen-Dazs. 6 December 2020. Secret Cinema hosts LIVE immersive film experiences by creating 360-degree participatory shows in spectacular locations. Due to coronavirus, they were forced to rethink strategy during lockdown. With a clear in-home consumption occasion of ice-cream linking to cinema, Häagen-Dazs joined forceswith
OLD EL PASO #MESSFREECHALLENGE Old El Paso #MessFreeChallenge. 8 December 2020. Mexican is seen as a quick, tasty and healthy meal. But consumers’ biggest pain point is that it is quite messy. To address this, Old El Paso created Tortilla Pockets – a genius solution that heralds the arrival of mess-free Mexican. Rather than just telling consumers about it though, we knew CADBURY & MANCHESTER UNITED Cadbury & Manchester United – Donate Your Words. Cadbury believe there is a generous instinct inside us all, which has underpinned brand campaigns since 2018 and is signified by the phrase ‘there’s a glass and a half in everyone’. In 2019 Cadbury launched a campaign entitled ‘Donate your words’, which was formed from the insight LUCOZADE SPORT X THE FA: #THREELIONESSES Lucozade Sport x The FA: #ThreeLionesses. A nation united. Sun. Laughter. Happiness. A sense of togetherness as euphoria grips the nation, again. For the 2nd summer in a row, England are in the semi-final of a FIFA World Cup. Football, might, be coming home. Lucozade Sport has a desire and responsibility to drive change inwomen’s sport.
LUCOZADE SPORT
In the space of just two weeks and with the help of two-time heavyweight world champion, Anthony Joshua, Lucozade Sport launched the ‘Keep Us Moving’ initiative. At the heart of the campaign was an initial £100K Movement Fund that would support the fitness professionals through lockdown and the restrictions that were affecting their industry. WORLD CHAMPIONSHIP AIR RACE APPOINTS CSM TO SUPPORT GLOBAL World Championship Air Race (WCAR) has appointed CSM Sport & Entertainment to develop WCAR’s commercial proposition and global go-to-market strategy.PAYPAL AND THE FA
PayPal facilitates people’s passions. With quick & easy payments, it saves consumers time to focus on what’s important e.g. football! The Football Association (The FA) identified 40% of matchday fees went unpaid, meaning the grassroots game was missing out on millions. LONDON COMMERCIALLY PRIMED FOR NFL FRANCHISE TO TOUCH DOWN A London franchise has long been rumoured and a 2014 Deloitte report suggested the economic impact could generate £102 million per season for the UK economy. A future for American football in London is reasonably certain following the development of the new Tottenham Hotspur Stadium, in which the NFL invested £10 million and committedto
ESA | ESA DIPLOMA
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has become widely regarded as a TAKE PART IN CSM’S ‘THE FUTURE OF EXPERIENCES’ SURVEY As social distancing restrictions ease and the UK opens up again, it presents a unique opportunity for brands to reconnect with consumers starved of cultural immersion for the past year.ESA | ESA AWARDS
The ESA Awards is the perfect showcase for best in class campaigns that cover the entire spectrum of sponsorship disciplines – recognising industry excellence right across Europe! Interested in being part of the ESA Awards? To find out more about the sponsorship opportunities, please email opportunity@sponsorship.org to start adiscussion.
ESA CONGRATULATES SECOND SPONSORSHIP SALES CERTIFICATE The European Sponsorship Association is pleased to announce seven graduates from the April 2021 intake of the ESA Sponsorship SalesCertificate.
CASE STUDIES
Case Studies. Every year ESA holds its annual Awards, and every year the quality of the entries gets stronger and stronger. The following case studies have been kindly submitted by the category winners, and, in some cases, by those teams who have received highly commended praise from the judging panel. They all stand as examples of theabsolute
CLIENT DIRECTOR
European Sponsorship Association. Promoting best practice and raising industry standards in sponsorship activities SPONSORSHIP MARKET OVERVIEWS Sponsorship Market Overviews. These Sponsorship Market Overviews are available to logged-in ESA members free of charge. Please note: ESA Associates are not ESA Members. OLD EL PASO #MESSFREECHALLENGE Old El Paso #MessFreeChallenge. 8 December 2020. Mexican is seen as a quick, tasty and healthy meal. But consumers’ biggest pain point is that it is quite messy. To address this, Old El Paso created Tortilla Pockets – a genius solution that heralds the arrival of mess-free Mexican. Rather than just telling consumers about it though, we knewPREVIOUS WINNERS
ESA Excellence Awards – 2013 Winners. ESA Best of Europe Award For 2014 national sponsorship award winners across Europe (by invitation only) Gold: Electric Ireland’s Sponsorship of Team Ireland in London Olympics 2012 (2013 The All Ireland Marketing Awards) Silver: Hypo Alpe Adria – Basket of Services EuroBasket 2013 (2013 SPORTO Awards,Slovenia)
MEMBER SPOTLIGHT: ESL GAMING Give us an overview of ESL Gaming as a company in general and your approach to partnerships specifically. ESL Gaming is the world’s largest esports company and has a rich history. ESA – WELCOME TO THE EUROPEAN SPONSORSHIP ASSOCIATIONABOUTMEMBERSHIPRESOURCESQUALIFICATIONSCAREERSCONTACT ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.ESA | ESA DIPLOMA
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has become widely regarded as aCASE STUDIES
Case Studies. Every year ESA holds its annual Awards, and every year the quality of the entries gets stronger and stronger. The following case studies have been kindly submitted by the category winners, and, in some cases, by those teams who have received highly commended praise from the judging panel. They all stand as examples of theabsolute
CADBURY & MANCHESTER UNITED Cadbury & Manchester United – Donate Your Words. Cadbury believe there is a generous instinct inside us all, which has underpinned brand campaigns since 2018 and is signified by the phrase ‘there’s a glass and a half in everyone’. In 2019 Cadbury launched a campaign entitled ‘Donate your words’, which was formed from the insightLUCOZADE SPORT
In the space of just two weeks and with the help of two-time heavyweight world champion, Anthony Joshua, Lucozade Sport launched the ‘Keep Us Moving’ initiative. At the heart of the campaign was an initial £100K Movement Fund that would support the fitness professionals through lockdown and the restrictions that were affecting their industry. LUCOZADE SPORT X THE FA: #THREELIONESSES Lucozade Sport x The FA: #ThreeLionesses. A nation united. Sun. Laughter. Happiness. A sense of togetherness as euphoria grips the nation, again. For the 2nd summer in a row, England are in the semi-final of a FIFA World Cup. Football, might, be coming home. Lucozade Sport has a desire and responsibility to drive change inwomen’s sport.
WORLD CHAMPIONSHIP AIR RACE APPOINTS CSM TO SUPPORT GLOBAL World Championship Air Race (WCAR) has appointed CSM Sport & Entertainment to develop WCAR’s commercial proposition and global go-to-market strategy.PAYPAL AND THE FA
PayPal facilitates people’s passions. With quick & easy payments, it saves consumers time to focus on what’s important e.g. football! The Football Association (The FA) identified 40% of matchday fees went unpaid, meaning the grassroots game was missing out on millions. CADBURY & THE PREMIER LEAGUE 5 November 2018. Since the 1800s Cadbury has always had significant interest in the welfare and commitment of its employees. With the introduction of the Premier League partnership in 2017, it gave Cadbury the ability to continue this tradition and engage employees by LONDON COMMERCIALLY PRIMED FOR NFL FRANCHISE TO TOUCH DOWN A London franchise has long been rumoured and a 2014 Deloitte report suggested the economic impact could generate £102 million per season for the UK economy. A future for American football in London is reasonably certain following the development of the new Tottenham Hotspur Stadium, in which the NFL invested £10 million and committedto
ESA – WELCOME TO THE EUROPEAN SPONSORSHIP ASSOCIATIONABOUTMEMBERSHIPRESOURCESQUALIFICATIONSCAREERSCONTACT ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.ESA | ESA DIPLOMA
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has become widely regarded as aCASE STUDIES
Case Studies. Every year ESA holds its annual Awards, and every year the quality of the entries gets stronger and stronger. The following case studies have been kindly submitted by the category winners, and, in some cases, by those teams who have received highly commended praise from the judging panel. They all stand as examples of theabsolute
CADBURY & MANCHESTER UNITED Cadbury & Manchester United – Donate Your Words. Cadbury believe there is a generous instinct inside us all, which has underpinned brand campaigns since 2018 and is signified by the phrase ‘there’s a glass and a half in everyone’. In 2019 Cadbury launched a campaign entitled ‘Donate your words’, which was formed from the insightLUCOZADE SPORT
In the space of just two weeks and with the help of two-time heavyweight world champion, Anthony Joshua, Lucozade Sport launched the ‘Keep Us Moving’ initiative. At the heart of the campaign was an initial £100K Movement Fund that would support the fitness professionals through lockdown and the restrictions that were affecting their industry. LUCOZADE SPORT X THE FA: #THREELIONESSES Lucozade Sport x The FA: #ThreeLionesses. A nation united. Sun. Laughter. Happiness. A sense of togetherness as euphoria grips the nation, again. For the 2nd summer in a row, England are in the semi-final of a FIFA World Cup. Football, might, be coming home. Lucozade Sport has a desire and responsibility to drive change inwomen’s sport.
WORLD CHAMPIONSHIP AIR RACE APPOINTS CSM TO SUPPORT GLOBAL World Championship Air Race (WCAR) has appointed CSM Sport & Entertainment to develop WCAR’s commercial proposition and global go-to-market strategy.PAYPAL AND THE FA
PayPal facilitates people’s passions. With quick & easy payments, it saves consumers time to focus on what’s important e.g. football! The Football Association (The FA) identified 40% of matchday fees went unpaid, meaning the grassroots game was missing out on millions. CADBURY & THE PREMIER LEAGUE 5 November 2018. Since the 1800s Cadbury has always had significant interest in the welfare and commitment of its employees. With the introduction of the Premier League partnership in 2017, it gave Cadbury the ability to continue this tradition and engage employees by LONDON COMMERCIALLY PRIMED FOR NFL FRANCHISE TO TOUCH DOWN A London franchise has long been rumoured and a 2014 Deloitte report suggested the economic impact could generate £102 million per season for the UK economy. A future for American football in London is reasonably certain following the development of the new Tottenham Hotspur Stadium, in which the NFL invested £10 million and committedto
ESA | ESA AWARDS
The ESA Awards is the perfect showcase for best in class campaigns that cover the entire spectrum of sponsorship disciplines – recognising industry excellence right across Europe! Interested in being part of the ESA Awards? To find out more about the sponsorship opportunities, please email opportunity@sponsorship.org to start adiscussion.
ESA | ESA DIPLOMA
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has become widely regarded as aCASE STUDIES
Case Studies. Every year ESA holds its annual Awards, and every year the quality of the entries gets stronger and stronger. The following case studies have been kindly submitted by the category winners, and, in some cases, by those teams who have received highly commended praise from the judging panel. They all stand as examples of theabsolute
ESA CONGRATULATES SECOND SPONSORSHIP SALES CERTIFICATE The European Sponsorship Association is pleased to announce seven graduates from the April 2021 intake of the ESA Sponsorship SalesCertificate.
PREVIOUS WINNERS
ESA Excellence Awards – 2013 Winners. ESA Best of Europe Award For 2014 national sponsorship award winners across Europe (by invitation only) Gold: Electric Ireland’s Sponsorship of Team Ireland in London Olympics 2012 (2013 The All Ireland Marketing Awards) Silver: Hypo Alpe Adria – Basket of Services EuroBasket 2013 (2013 SPORTO Awards,Slovenia)
CLIENT MANAGER
European Sponsorship Association. Promoting best practice and raising industry standards in sponsorship activities 2022 JUDGING SCORESHEET European Sponsorship Association. Promoting best practice and raising industry standards in sponsorship activities SECRET SOFA BY HÄAGEN-DAZS Secret Sofa by Häagen-Dazs. 6 December 2020. Secret Cinema hosts LIVE immersive film experiences by creating 360-degree participatory shows in spectacular locations. Due to coronavirus, they were forced to rethink strategy during lockdown. With a clear in-home consumption occasion of ice-cream linking to cinema, Häagen-Dazs joined forceswith
ESA | NATIONAL SPONSORSHIP ASSOCIATIONS MEETING Attending the meeting will be representatives from the following national associations: William Fenton – Belgium SponsorshipAssociation (Chair)
AEG GLOBAL PARTNERSHIPS SIGN UP ADDISON LEE AS OFFICIAL New three-year agreement includes London venues The O2 and The SSE Arena, Wembley. London, 13 February 2020: Addison Lee, the global premium car service, has struck a deal to become the official ride partner for London venues The O2 and The SSE Arena, Wembley. The three-year deal, brokered by ESA member AEG Global Partnerships, is a key strategic move in a bid to raise brand awareness andESA | ESA AWARDS
The ESA Awards is the perfect showcase for best in class campaigns that cover the entire spectrum of sponsorship disciplines – recognising industry excellence right across Europe! Interested in being part of the ESA Awards? To find out more about the sponsorship opportunities, please email opportunity@sponsorship.org to start adiscussion.
ESA | ESA DIPLOMA
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has become widely regarded as a IRISH SPONSORSHIP MARKET SET FOR 7% REBOUND IN 2021 Irish sponsorship market set for 7% rebound in 2021: ONSIDE. 18 January 2021. Coming back from an unprecedented 24% decline in sponsorship investment by businesses in Ireland in 2020, the Irish Sponsorship market is set for a return to growth of 7% in 2021 to reach €182m, according to a new report by industry experts and ESAmember ONSIDE.
CADBURY & MANCHESTER UNITED Cadbury & Manchester United – Donate Your Words. Cadbury believe there is a generous instinct inside us all, which has underpinned brand campaigns since 2018 and is signified by the phrase ‘there’s a glass and a half in everyone’. In 2019 Cadbury launched a campaign entitled ‘Donate your words’, which was formed from the insight SECRET SOFA BY HÄAGEN-DAZS Secret Sofa by Häagen-Dazs. 6 December 2020. Secret Cinema hosts LIVE immersive film experiences by creating 360-degree participatory shows in spectacular locations. Due to coronavirus, they were forced to rethink strategy during lockdown. With a clear in-home consumption occasion of ice-cream linking to cinema, Häagen-Dazs joined forceswith
LUCOZADE SPORT
In the space of just two weeks and with the help of two-time heavyweight world champion, Anthony Joshua, Lucozade Sport launched the ‘Keep Us Moving’ initiative. At the heart of the campaign was an initial £100K Movement Fund that would support the fitness professionals through lockdown and the restrictions that were affecting their industry. ESA | 5 THINGS A BRAND LOOKS FOR IN A RIGHTS PROPOSAL 5 Things a Brand Looks For in a Rights Proposal. by Stuart Wareman – ESA Board Director and Director of Partnerships & Strategic Alliances, Europe, for Marriott International. Brands receive proposals from rights holders constantly and most never see it past the first inbox. How do rights holders cut through and be more efficient in their new CADBURY & THE PREMIER LEAGUE 5 November 2018. Since the 1800s Cadbury has always had significant interest in the welfare and commitment of its employees. With the introduction of the Premier League partnership in 2017, it gave Cadbury the ability to continue this tradition and engage employees by LONDON COMMERCIALLY PRIMED FOR NFL FRANCHISE TO TOUCH DOWN A London franchise has long been rumoured and a 2014 Deloitte report suggested the economic impact could generate £102 million per season for the UK economy. A future for American football in London is reasonably certain following the development of the new Tottenham Hotspur Stadium, in which the NFL invested £10 million and committedto
SEACHTAIN NA GAEILGE LE ENERGIA Seachtain na Gaeilge (Irish Language Week) le Energia is an international Irish language festival and one of the biggest celebrations of our native language that takes place each year in Ireland and in many other countries. The festival gives an opportunity to everyone to enjoy Irish, whether you are a fluent speaker, learneror have a cúpla
ESA | ESA AWARDS
The ESA Awards is the perfect showcase for best in class campaigns that cover the entire spectrum of sponsorship disciplines – recognising industry excellence right across Europe! Interested in being part of the ESA Awards? To find out more about the sponsorship opportunities, please email opportunity@sponsorship.org to start adiscussion.
ESA | ESA DIPLOMA
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has become widely regarded as a IRISH SPONSORSHIP MARKET SET FOR 7% REBOUND IN 2021 Irish sponsorship market set for 7% rebound in 2021: ONSIDE. 18 January 2021. Coming back from an unprecedented 24% decline in sponsorship investment by businesses in Ireland in 2020, the Irish Sponsorship market is set for a return to growth of 7% in 2021 to reach €182m, according to a new report by industry experts and ESAmember ONSIDE.
CADBURY & MANCHESTER UNITED Cadbury & Manchester United – Donate Your Words. Cadbury believe there is a generous instinct inside us all, which has underpinned brand campaigns since 2018 and is signified by the phrase ‘there’s a glass and a half in everyone’. In 2019 Cadbury launched a campaign entitled ‘Donate your words’, which was formed from the insight SECRET SOFA BY HÄAGEN-DAZS Secret Sofa by Häagen-Dazs. 6 December 2020. Secret Cinema hosts LIVE immersive film experiences by creating 360-degree participatory shows in spectacular locations. Due to coronavirus, they were forced to rethink strategy during lockdown. With a clear in-home consumption occasion of ice-cream linking to cinema, Häagen-Dazs joined forceswith
LUCOZADE SPORT
In the space of just two weeks and with the help of two-time heavyweight world champion, Anthony Joshua, Lucozade Sport launched the ‘Keep Us Moving’ initiative. At the heart of the campaign was an initial £100K Movement Fund that would support the fitness professionals through lockdown and the restrictions that were affecting their industry. ESA | 5 THINGS A BRAND LOOKS FOR IN A RIGHTS PROPOSAL 5 Things a Brand Looks For in a Rights Proposal. by Stuart Wareman – ESA Board Director and Director of Partnerships & Strategic Alliances, Europe, for Marriott International. Brands receive proposals from rights holders constantly and most never see it past the first inbox. How do rights holders cut through and be more efficient in their new CADBURY & THE PREMIER LEAGUE 5 November 2018. Since the 1800s Cadbury has always had significant interest in the welfare and commitment of its employees. With the introduction of the Premier League partnership in 2017, it gave Cadbury the ability to continue this tradition and engage employees by LONDON COMMERCIALLY PRIMED FOR NFL FRANCHISE TO TOUCH DOWN A London franchise has long been rumoured and a 2014 Deloitte report suggested the economic impact could generate £102 million per season for the UK economy. A future for American football in London is reasonably certain following the development of the new Tottenham Hotspur Stadium, in which the NFL invested £10 million and committedto
SEACHTAIN NA GAEILGE LE ENERGIA Seachtain na Gaeilge (Irish Language Week) le Energia is an international Irish language festival and one of the biggest celebrations of our native language that takes place each year in Ireland and in many other countries. The festival gives an opportunity to everyone to enjoy Irish, whether you are a fluent speaker, learneror have a cúpla
ESA – WELCOME TO THE EUROPEAN SPONSORSHIP ASSOCIATION ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance. 2022 JUDGING SCORESHEET European Sponsorship Association. Promoting best practice and raising industry standards in sponsorship activitiesWORK EXPERIENCE
The WEC programme is available in three categories linked to the duration of the work experience – Bronze (1-2 weeks), Silver (2-4 weeks) and Gold (1-3 months). Each category offers a programme with both compulsory and voluntary modules, giving companies the ability to select the modules that best suit their business. The programme allowsfor
BP – EUROPEAN SPONSORSHIP ASSOCIATION European Sponsorship Association. Promoting best practice and raising industry standards in sponsorship activities ESA | CONTACT DETAILS Contact European Sponsorship Association (ESA) T: +44 (0)20 8390 3311, E: esaoffice@sponsorship.org, www.sponsorship.orgPREVIOUS WINNERS
ESA Excellence Awards – 2013 Winners. ESA Best of Europe Award For 2014 national sponsorship award winners across Europe (by invitation only) Gold: Electric Ireland’s Sponsorship of Team Ireland in London Olympics 2012 (2013 The All Ireland Marketing Awards) Silver: Hypo Alpe Adria – Basket of Services EuroBasket 2013 (2013 SPORTO Awards,Slovenia)
A CAREER IN SPORTS MARKETING Sponsorship Activation. Sponsorship activation roles are all about activating the ‘commercial rights’ (sponsorships) brokered by the commercial team. These roles involve planning how a particular sponsorship deal can be used to maximise exposure for the sponsor. This can involve planning innovative campaigns at/ around sportingevents
TEAM GB REVEALS ‘THIS IS WHAT MAKES US’ CAMPAIGN FOR TOKYO Team GB’s team announcements for the Tokyo 2020 Olympic Games commence tomorrow and ahead of the nation’s best sailors being selected for competition in Japan, Team GB has today revealed its campaign for the Games – ‘This Is What Makes Us’.. An estimated 378 athletes are expected to be selected for Team GB and the unique position it has as a sporting entity, uniting the nation CARLSBERG & LIVERPOOL FC To celebrate Liverpool FC’s first league title in 30 years, Carlsberg launched a limited edition ‘Champions’ product in 32 markets (eight variations of the same product depending on local market product sizes), featuring signatures of the squad & manager.The campaign was predominantly a channel activity, designed to deliver off-trade sales, but was supported by (and pivoted to encourage CHELSEA AND DURACELL’S PIONEERING SHORT-TERM DIGITAL Chelsea and Duracell’s pioneering short-term digital partnership. In December 2019, Chelsea became the first Premier League club to successfully take a digital short-term brand partnership proposition to market, helping Duracell promote its Power Bank mobile chargers in a new way to a primarily under-30 audience. For Duracell – who hadnot
ESA | ESA AWARDS
The ESA Awards is the perfect showcase for best in class campaigns that cover the entire spectrum of sponsorship disciplines – recognising industry excellence right across Europe! Interested in being part of the ESA Awards? To find out more about the sponsorship opportunities, please email opportunity@sponsorship.org to start adiscussion.
ESA | ESA DIPLOMA
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has become widely regarded as a IRISH SPONSORSHIP MARKET SET FOR 7% REBOUND IN 2021 Irish sponsorship market set for 7% rebound in 2021: ONSIDE. 18 January 2021. Coming back from an unprecedented 24% decline in sponsorship investment by businesses in Ireland in 2020, the Irish Sponsorship market is set for a return to growth of 7% in 2021 to reach €182m, according to a new report by industry experts and ESAmember ONSIDE.
CADBURY & MANCHESTER UNITED Cadbury & Manchester United – Donate Your Words. Cadbury believe there is a generous instinct inside us all, which has underpinned brand campaigns since 2018 and is signified by the phrase ‘there’s a glass and a half in everyone’. In 2019 Cadbury launched a campaign entitled ‘Donate your words’, which was formed from the insight SECRET SOFA BY HÄAGEN-DAZS Secret Sofa by Häagen-Dazs. 6 December 2020. Secret Cinema hosts LIVE immersive film experiences by creating 360-degree participatory shows in spectacular locations. Due to coronavirus, they were forced to rethink strategy during lockdown. With a clear in-home consumption occasion of ice-cream linking to cinema, Häagen-Dazs joined forceswith
LUCOZADE SPORT
In the space of just two weeks and with the help of two-time heavyweight world champion, Anthony Joshua, Lucozade Sport launched the ‘Keep Us Moving’ initiative. At the heart of the campaign was an initial £100K Movement Fund that would support the fitness professionals through lockdown and the restrictions that were affecting their industry. ESA | 5 THINGS A BRAND LOOKS FOR IN A RIGHTS PROPOSAL 5 Things a Brand Looks For in a Rights Proposal. by Stuart Wareman – ESA Board Director and Director of Partnerships & Strategic Alliances, Europe, for Marriott International. Brands receive proposals from rights holders constantly and most never see it past the first inbox. How do rights holders cut through and be more efficient in their new CADBURY & THE PREMIER LEAGUE 5 November 2018. Since the 1800s Cadbury has always had significant interest in the welfare and commitment of its employees. With the introduction of the Premier League partnership in 2017, it gave Cadbury the ability to continue this tradition and engage employees by LONDON COMMERCIALLY PRIMED FOR NFL FRANCHISE TO TOUCH DOWN A London franchise has long been rumoured and a 2014 Deloitte report suggested the economic impact could generate £102 million per season for the UK economy. A future for American football in London is reasonably certain following the development of the new Tottenham Hotspur Stadium, in which the NFL invested £10 million and committedto
SEACHTAIN NA GAEILGE LE ENERGIA Seachtain na Gaeilge (Irish Language Week) le Energia is an international Irish language festival and one of the biggest celebrations of our native language that takes place each year in Ireland and in many other countries. The festival gives an opportunity to everyone to enjoy Irish, whether you are a fluent speaker, learneror have a cúpla
ESA | ESA AWARDS
The ESA Awards is the perfect showcase for best in class campaigns that cover the entire spectrum of sponsorship disciplines – recognising industry excellence right across Europe! Interested in being part of the ESA Awards? To find out more about the sponsorship opportunities, please email opportunity@sponsorship.org to start adiscussion.
ESA | ESA DIPLOMA
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has become widely regarded as a IRISH SPONSORSHIP MARKET SET FOR 7% REBOUND IN 2021 Irish sponsorship market set for 7% rebound in 2021: ONSIDE. 18 January 2021. Coming back from an unprecedented 24% decline in sponsorship investment by businesses in Ireland in 2020, the Irish Sponsorship market is set for a return to growth of 7% in 2021 to reach €182m, according to a new report by industry experts and ESAmember ONSIDE.
CADBURY & MANCHESTER UNITED Cadbury & Manchester United – Donate Your Words. Cadbury believe there is a generous instinct inside us all, which has underpinned brand campaigns since 2018 and is signified by the phrase ‘there’s a glass and a half in everyone’. In 2019 Cadbury launched a campaign entitled ‘Donate your words’, which was formed from the insight SECRET SOFA BY HÄAGEN-DAZS Secret Sofa by Häagen-Dazs. 6 December 2020. Secret Cinema hosts LIVE immersive film experiences by creating 360-degree participatory shows in spectacular locations. Due to coronavirus, they were forced to rethink strategy during lockdown. With a clear in-home consumption occasion of ice-cream linking to cinema, Häagen-Dazs joined forceswith
LUCOZADE SPORT
In the space of just two weeks and with the help of two-time heavyweight world champion, Anthony Joshua, Lucozade Sport launched the ‘Keep Us Moving’ initiative. At the heart of the campaign was an initial £100K Movement Fund that would support the fitness professionals through lockdown and the restrictions that were affecting their industry. ESA | 5 THINGS A BRAND LOOKS FOR IN A RIGHTS PROPOSAL 5 Things a Brand Looks For in a Rights Proposal. by Stuart Wareman – ESA Board Director and Director of Partnerships & Strategic Alliances, Europe, for Marriott International. Brands receive proposals from rights holders constantly and most never see it past the first inbox. How do rights holders cut through and be more efficient in their new CADBURY & THE PREMIER LEAGUE 5 November 2018. Since the 1800s Cadbury has always had significant interest in the welfare and commitment of its employees. With the introduction of the Premier League partnership in 2017, it gave Cadbury the ability to continue this tradition and engage employees by LONDON COMMERCIALLY PRIMED FOR NFL FRANCHISE TO TOUCH DOWN A London franchise has long been rumoured and a 2014 Deloitte report suggested the economic impact could generate £102 million per season for the UK economy. A future for American football in London is reasonably certain following the development of the new Tottenham Hotspur Stadium, in which the NFL invested £10 million and committedto
SEACHTAIN NA GAEILGE LE ENERGIA Seachtain na Gaeilge (Irish Language Week) le Energia is an international Irish language festival and one of the biggest celebrations of our native language that takes place each year in Ireland and in many other countries. The festival gives an opportunity to everyone to enjoy Irish, whether you are a fluent speaker, learneror have a cúpla
ESA – WELCOME TO THE EUROPEAN SPONSORSHIP ASSOCIATION ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance. 2022 JUDGING SCORESHEET European Sponsorship Association. Promoting best practice and raising industry standards in sponsorship activitiesWORK EXPERIENCE
The WEC programme is available in three categories linked to the duration of the work experience – Bronze (1-2 weeks), Silver (2-4 weeks) and Gold (1-3 months). Each category offers a programme with both compulsory and voluntary modules, giving companies the ability to select the modules that best suit their business. The programme allowsfor
BP – EUROPEAN SPONSORSHIP ASSOCIATION European Sponsorship Association. Promoting best practice and raising industry standards in sponsorship activities ESA | CONTACT DETAILS Contact European Sponsorship Association (ESA) T: +44 (0)20 8390 3311, E: esaoffice@sponsorship.org, www.sponsorship.orgPREVIOUS WINNERS
ESA Excellence Awards – 2013 Winners. ESA Best of Europe Award For 2014 national sponsorship award winners across Europe (by invitation only) Gold: Electric Ireland’s Sponsorship of Team Ireland in London Olympics 2012 (2013 The All Ireland Marketing Awards) Silver: Hypo Alpe Adria – Basket of Services EuroBasket 2013 (2013 SPORTO Awards,Slovenia)
A CAREER IN SPORTS MARKETING Sponsorship Activation. Sponsorship activation roles are all about activating the ‘commercial rights’ (sponsorships) brokered by the commercial team. These roles involve planning how a particular sponsorship deal can be used to maximise exposure for the sponsor. This can involve planning innovative campaigns at/ around sportingevents
TEAM GB REVEALS ‘THIS IS WHAT MAKES US’ CAMPAIGN FOR TOKYO Team GB’s team announcements for the Tokyo 2020 Olympic Games commence tomorrow and ahead of the nation’s best sailors being selected for competition in Japan, Team GB has today revealed its campaign for the Games – ‘This Is What Makes Us’.. An estimated 378 athletes are expected to be selected for Team GB and the unique position it has as a sporting entity, uniting the nation CARLSBERG & LIVERPOOL FC To celebrate Liverpool FC’s first league title in 30 years, Carlsberg launched a limited edition ‘Champions’ product in 32 markets (eight variations of the same product depending on local market product sizes), featuring signatures of the squad & manager.The campaign was predominantly a channel activity, designed to deliver off-trade sales, but was supported by (and pivoted to encourage CHELSEA AND DURACELL’S PIONEERING SHORT-TERM DIGITAL Chelsea and Duracell’s pioneering short-term digital partnership. In December 2019, Chelsea became the first Premier League club to successfully take a digital short-term brand partnership proposition to market, helping Duracell promote its Power Bank mobile chargers in a new way to a primarily under-30 audience. For Duracell – who hadnot
ESA – WELCOME TO THE EUROPEAN SPONSORSHIP ASSOCIATIONABOUTMEMBERSHIPRESOURCESQUALIFICATIONSCAREERSCONTACT ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.ESA | ESA AWARDS
The ESA Awards is the perfect showcase for best in class campaigns that cover the entire spectrum of sponsorship disciplines – recognising industry excellence right across Europe! Interested in being part of the ESA Awards? To find out more about the sponsorship opportunities, please email opportunity@sponsorship.org to start adiscussion.
HOW IT WORKS
All work is assessed and marked by a cross-section of industry experts. Each student receives a grade reflecting their level of overall performance. Passing the Diploma enables graduates to use the initials ‘Dip ESA’ after their names in perpetuity. The extensive Study Notes are accessed via the Diploma website and supported bypre-recorded
2020 SHORTLIST
2020 #ESAawards Shortlist Sector-focused awards. Arts and Culture Sponsorship – An Post Irish Book Awards – Cunard and English National Ballet Dance the Atlantic – Scottish Ballet and Loganair: A High Flying Partnership – SEACHTAIN NA GAEILGE LE ENERGIA – Virgin Media Dublin International Film Festival Community Sponsorship – Aviva Ireland – Aviva Soccer SistersPREVIOUS WINNERS
ESA Excellence Awards – 2013 Winners. ESA Best of Europe Award For 2014 national sponsorship award winners across Europe (by invitation only) Gold: Electric Ireland’s Sponsorship of Team Ireland in London Olympics 2012 (2013 The All Ireland Marketing Awards) Silver: Hypo Alpe Adria – Basket of Services EuroBasket 2013 (2013 SPORTO Awards,Slovenia)
CADBURY & MANCHESTER UNITED Cadbury & Manchester United – Donate Your Words. Cadbury believe there is a generous instinct inside us all, which has underpinned brand campaigns since 2018 and is signified by the phrase ‘there’s a glass and a half in everyone’. In 2019 Cadbury launched a campaign entitled ‘Donate your words’, which was formed from the insightLUCOZADE SPORT
In the space of just two weeks and with the help of two-time heavyweight world champion, Anthony Joshua, Lucozade Sport launched the ‘Keep Us Moving’ initiative. At the heart of the campaign was an initial £100K Movement Fund that would support the fitness professionals through lockdown and the restrictions that were affecting their industry. DR OETKER AND TATE & LYLE’S SPONSORSHIP OF THE GREAT When Channel 4 announced their acquisition of the Bake Off it was greeted with a degree of surprise and scepticism. The Great British Bake Off (GBBO) inhabits a unique part of the public consciousness and any commercial partnerships would need to be delicately introduced and complement, not compromise the integrity of this National Treasure. LONDON COMMERCIALLY PRIMED FOR NFL FRANCHISE TO TOUCH DOWN A London franchise has long been rumoured and a 2014 Deloitte report suggested the economic impact could generate £102 million per season for the UK economy. A future for American football in London is reasonably certain following the development of the new Tottenham Hotspur Stadium, in which the NFL invested £10 million and committedto
CADBURY & THE PREMIER LEAGUE 5 November 2018. Since the 1800s Cadbury has always had significant interest in the welfare and commitment of its employees. With the introduction of the Premier League partnership in 2017, it gave Cadbury the ability to continue this tradition and engage employees by ESA – WELCOME TO THE EUROPEAN SPONSORSHIP ASSOCIATIONABOUTMEMBERSHIPRESOURCESQUALIFICATIONSCAREERSCONTACT ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.ESA | ESA AWARDS
The ESA Awards is the perfect showcase for best in class campaigns that cover the entire spectrum of sponsorship disciplines – recognising industry excellence right across Europe! Interested in being part of the ESA Awards? To find out more about the sponsorship opportunities, please email opportunity@sponsorship.org to start adiscussion.
HOW IT WORKS
All work is assessed and marked by a cross-section of industry experts. Each student receives a grade reflecting their level of overall performance. Passing the Diploma enables graduates to use the initials ‘Dip ESA’ after their names in perpetuity. The extensive Study Notes are accessed via the Diploma website and supported bypre-recorded
2020 SHORTLIST
2020 #ESAawards Shortlist Sector-focused awards. Arts and Culture Sponsorship – An Post Irish Book Awards – Cunard and English National Ballet Dance the Atlantic – Scottish Ballet and Loganair: A High Flying Partnership – SEACHTAIN NA GAEILGE LE ENERGIA – Virgin Media Dublin International Film Festival Community Sponsorship – Aviva Ireland – Aviva Soccer SistersPREVIOUS WINNERS
ESA Excellence Awards – 2013 Winners. ESA Best of Europe Award For 2014 national sponsorship award winners across Europe (by invitation only) Gold: Electric Ireland’s Sponsorship of Team Ireland in London Olympics 2012 (2013 The All Ireland Marketing Awards) Silver: Hypo Alpe Adria – Basket of Services EuroBasket 2013 (2013 SPORTO Awards,Slovenia)
CADBURY & MANCHESTER UNITED Cadbury & Manchester United – Donate Your Words. Cadbury believe there is a generous instinct inside us all, which has underpinned brand campaigns since 2018 and is signified by the phrase ‘there’s a glass and a half in everyone’. In 2019 Cadbury launched a campaign entitled ‘Donate your words’, which was formed from the insightLUCOZADE SPORT
In the space of just two weeks and with the help of two-time heavyweight world champion, Anthony Joshua, Lucozade Sport launched the ‘Keep Us Moving’ initiative. At the heart of the campaign was an initial £100K Movement Fund that would support the fitness professionals through lockdown and the restrictions that were affecting their industry. DR OETKER AND TATE & LYLE’S SPONSORSHIP OF THE GREAT When Channel 4 announced their acquisition of the Bake Off it was greeted with a degree of surprise and scepticism. The Great British Bake Off (GBBO) inhabits a unique part of the public consciousness and any commercial partnerships would need to be delicately introduced and complement, not compromise the integrity of this National Treasure. LONDON COMMERCIALLY PRIMED FOR NFL FRANCHISE TO TOUCH DOWN A London franchise has long been rumoured and a 2014 Deloitte report suggested the economic impact could generate £102 million per season for the UK economy. A future for American football in London is reasonably certain following the development of the new Tottenham Hotspur Stadium, in which the NFL invested £10 million and committedto
CADBURY & THE PREMIER LEAGUE 5 November 2018. Since the 1800s Cadbury has always had significant interest in the welfare and commitment of its employees. With the introduction of the Premier League partnership in 2017, it gave Cadbury the ability to continue this tradition and engage employees byESA | ESA DIPLOMA
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has become widely regarded as a ESA | CONTACT DETAILS Contact European Sponsorship Association (ESA) T: +44 (0)20 8390 3311, E: esaoffice@sponsorship.org, www.sponsorship.org DATES – EUROPEAN SPONSORSHIP ASSOCIATION Please scroll down for October 2021 dates. June 2021 DIGITAL Course Dates (subject to change). Enrolment closed Friday 28th May 2021.. ONLINE course modules are released weekly, followed by a digital group ‘clinic’ a few days later. All group clinics, 1-2-1 meetings with the Course Director and your final assessment are held via Zoom.ESA | ABOUT ESA
The Institute of Sports Sponsorship was founded in 1988, with Prince Philip as its President, to be the representative voice of the sports sponsorship industry and to encourage the growth of sponsorship for the benefit of sport. The ISS promoted best practice in sponsorship; worked closely with sports bodies, government and the media to improve MEASUREMENT SERIES #ESAWEBINAR #1: THE ROLE OF THE RIGHTS European Sponsorship Association. Promoting best practice and raising industry standards in sponsorship activities MEASUREMENT SERIES #ESAWEBINAR #2: THE SPONSORS LEADING European Sponsorship Association. Promoting best practice and raising industry standards in sponsorship activities ESA | ESA OFFICE CONTACTS ESA Office contacts: Karen Fan, General Manager | Ruth Luke, ESA Office & Admin | Charlie Staerck, Marcomms and Events Manager MEASUREMENT SERIES #ESAWEBINAR #3: DISCUSSING DIFFERENT European Sponsorship Association. Promoting best practice and raising industry standards in sponsorship activities SWEETSPOT APPOINT MILES ROSE AS COMMERCIAL DIRECTOR SweetSpot Group, organisers of the Tour of Britain and Women’s Tour professional cycle races, are pleased to announce the appointment of Miles Rose as Commercial Director from 1 June.#ESADIPLOMA S9
/#ESAdiploma S9 | How sponsors activate using the assets of a Premier League Club – featuring Liverpool FC ESA – WELCOME TO THE EUROPEAN SPONSORSHIP ASSOCIATIONABOUTMEMBERSHIPRESOURCESQUALIFICATIONSCAREERSCONTACT ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.ESA | ESA AWARDS
The ESA Awards is the perfect showcase for best in class campaigns that cover the entire spectrum of sponsorship disciplines – recognising industry excellence right across Europe! Interested in being part of the ESA Awards? To find out more about the sponsorship opportunities, please email opportunity@sponsorship.org to start adiscussion.
HOW IT WORKS
All work is assessed and marked by a cross-section of industry experts. Each student receives a grade reflecting their level of overall performance. Passing the Diploma enables graduates to use the initials ‘Dip ESA’ after their names in perpetuity. The extensive Study Notes are accessed via the Diploma website and supported bypre-recorded
2020 SHORTLIST
2020 #ESAawards Shortlist Sector-focused awards. Arts and Culture Sponsorship – An Post Irish Book Awards – Cunard and English National Ballet Dance the Atlantic – Scottish Ballet and Loganair: A High Flying Partnership – SEACHTAIN NA GAEILGE LE ENERGIA – Virgin Media Dublin International Film Festival Community Sponsorship – Aviva Ireland – Aviva Soccer SistersPREVIOUS WINNERS
ESA Excellence Awards – 2013 Winners. ESA Best of Europe Award For 2014 national sponsorship award winners across Europe (by invitation only) Gold: Electric Ireland’s Sponsorship of Team Ireland in London Olympics 2012 (2013 The All Ireland Marketing Awards) Silver: Hypo Alpe Adria – Basket of Services EuroBasket 2013 (2013 SPORTO Awards,Slovenia)
CADBURY & MANCHESTER UNITED Cadbury & Manchester United – Donate Your Words. Cadbury believe there is a generous instinct inside us all, which has underpinned brand campaigns since 2018 and is signified by the phrase ‘there’s a glass and a half in everyone’. In 2019 Cadbury launched a campaign entitled ‘Donate your words’, which was formed from the insightLUCOZADE SPORT
In the space of just two weeks and with the help of two-time heavyweight world champion, Anthony Joshua, Lucozade Sport launched the ‘Keep Us Moving’ initiative. At the heart of the campaign was an initial £100K Movement Fund that would support the fitness professionals through lockdown and the restrictions that were affecting their industry. DR OETKER AND TATE & LYLE’S SPONSORSHIP OF THE GREAT When Channel 4 announced their acquisition of the Bake Off it was greeted with a degree of surprise and scepticism. The Great British Bake Off (GBBO) inhabits a unique part of the public consciousness and any commercial partnerships would need to be delicately introduced and complement, not compromise the integrity of this National Treasure. LONDON COMMERCIALLY PRIMED FOR NFL FRANCHISE TO TOUCH DOWN A London franchise has long been rumoured and a 2014 Deloitte report suggested the economic impact could generate £102 million per season for the UK economy. A future for American football in London is reasonably certain following the development of the new Tottenham Hotspur Stadium, in which the NFL invested £10 million and committedto
CADBURY & THE PREMIER LEAGUE 5 November 2018. Since the 1800s Cadbury has always had significant interest in the welfare and commitment of its employees. With the introduction of the Premier League partnership in 2017, it gave Cadbury the ability to continue this tradition and engage employees by ESA – WELCOME TO THE EUROPEAN SPONSORSHIP ASSOCIATIONABOUTMEMBERSHIPRESOURCESQUALIFICATIONSCAREERSCONTACT ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.ESA | ESA AWARDS
The ESA Awards is the perfect showcase for best in class campaigns that cover the entire spectrum of sponsorship disciplines – recognising industry excellence right across Europe! Interested in being part of the ESA Awards? To find out more about the sponsorship opportunities, please email opportunity@sponsorship.org to start adiscussion.
HOW IT WORKS
All work is assessed and marked by a cross-section of industry experts. Each student receives a grade reflecting their level of overall performance. Passing the Diploma enables graduates to use the initials ‘Dip ESA’ after their names in perpetuity. The extensive Study Notes are accessed via the Diploma website and supported bypre-recorded
2020 SHORTLIST
2020 #ESAawards Shortlist Sector-focused awards. Arts and Culture Sponsorship – An Post Irish Book Awards – Cunard and English National Ballet Dance the Atlantic – Scottish Ballet and Loganair: A High Flying Partnership – SEACHTAIN NA GAEILGE LE ENERGIA – Virgin Media Dublin International Film Festival Community Sponsorship – Aviva Ireland – Aviva Soccer SistersPREVIOUS WINNERS
ESA Excellence Awards – 2013 Winners. ESA Best of Europe Award For 2014 national sponsorship award winners across Europe (by invitation only) Gold: Electric Ireland’s Sponsorship of Team Ireland in London Olympics 2012 (2013 The All Ireland Marketing Awards) Silver: Hypo Alpe Adria – Basket of Services EuroBasket 2013 (2013 SPORTO Awards,Slovenia)
CADBURY & MANCHESTER UNITED Cadbury & Manchester United – Donate Your Words. Cadbury believe there is a generous instinct inside us all, which has underpinned brand campaigns since 2018 and is signified by the phrase ‘there’s a glass and a half in everyone’. In 2019 Cadbury launched a campaign entitled ‘Donate your words’, which was formed from the insightLUCOZADE SPORT
In the space of just two weeks and with the help of two-time heavyweight world champion, Anthony Joshua, Lucozade Sport launched the ‘Keep Us Moving’ initiative. At the heart of the campaign was an initial £100K Movement Fund that would support the fitness professionals through lockdown and the restrictions that were affecting their industry. DR OETKER AND TATE & LYLE’S SPONSORSHIP OF THE GREAT When Channel 4 announced their acquisition of the Bake Off it was greeted with a degree of surprise and scepticism. The Great British Bake Off (GBBO) inhabits a unique part of the public consciousness and any commercial partnerships would need to be delicately introduced and complement, not compromise the integrity of this National Treasure. LONDON COMMERCIALLY PRIMED FOR NFL FRANCHISE TO TOUCH DOWN A London franchise has long been rumoured and a 2014 Deloitte report suggested the economic impact could generate £102 million per season for the UK economy. A future for American football in London is reasonably certain following the development of the new Tottenham Hotspur Stadium, in which the NFL invested £10 million and committedto
CADBURY & THE PREMIER LEAGUE 5 November 2018. Since the 1800s Cadbury has always had significant interest in the welfare and commitment of its employees. With the introduction of the Premier League partnership in 2017, it gave Cadbury the ability to continue this tradition and engage employees byESA | ESA DIPLOMA
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has become widely regarded as a ESA | CONTACT DETAILS Contact European Sponsorship Association (ESA) T: +44 (0)20 8390 3311, E: esaoffice@sponsorship.org, www.sponsorship.org DATES – EUROPEAN SPONSORSHIP ASSOCIATION Please scroll down for October 2021 dates. June 2021 DIGITAL Course Dates (subject to change). Enrolment closed Friday 28th May 2021.. ONLINE course modules are released weekly, followed by a digital group ‘clinic’ a few days later. All group clinics, 1-2-1 meetings with the Course Director and your final assessment are held via Zoom.ESA | ABOUT ESA
The Institute of Sports Sponsorship was founded in 1988, with Prince Philip as its President, to be the representative voice of the sports sponsorship industry and to encourage the growth of sponsorship for the benefit of sport. The ISS promoted best practice in sponsorship; worked closely with sports bodies, government and the media to improve MEASUREMENT SERIES #ESAWEBINAR #1: THE ROLE OF THE RIGHTS European Sponsorship Association. Promoting best practice and raising industry standards in sponsorship activities MEASUREMENT SERIES #ESAWEBINAR #2: THE SPONSORS LEADING European Sponsorship Association. Promoting best practice and raising industry standards in sponsorship activities ESA | ESA OFFICE CONTACTS ESA Office contacts: Karen Fan, General Manager | Ruth Luke, ESA Office & Admin | Charlie Staerck, Marcomms and Events Manager MEASUREMENT SERIES #ESAWEBINAR #3: DISCUSSING DIFFERENT European Sponsorship Association. Promoting best practice and raising industry standards in sponsorship activities SWEETSPOT APPOINT MILES ROSE AS COMMERCIAL DIRECTOR SweetSpot Group, organisers of the Tour of Britain and Women’s Tour professional cycle races, are pleased to announce the appointment of Miles Rose as Commercial Director from 1 June.#ESADIPLOMA S9
/#ESAdiploma S9 | How sponsors activate using the assets of a Premier League Club – featuring Liverpool FC European Sponsorship Association Promoting best practice and raising industry standards in sponsorshipactivities
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ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.BECOME A MEMBER
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INDUSTRY & MEMBERS' NEWS CSM AWARDED PLANET MARK CERTIFICATION AS PART OF JOURNEY TO REDUCECARBON FOOTPRINT
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FREEWHEEL.CO.UK LEADERS’ JERSEYS UNVEILED FOR 2021 TOUR SERIES3 June 2021
YOPLAIT KIDS STRIKE GOLD WITH TEAM GB AMBASSADOR SQUAD AHEAD OF TOKYO2020
3 June 2021
MERCEDES-AMG PETRONAS ESPORTS TEAM AND STEELSERIES JOIN FORCES2 June 2021
More industry press releases...ESA TWEETS
European Sponsorship Association (ESA)@EuropSponsAssoc
Congratulations to the April 2021 intake of the ESA Sponsorship Sales Certificate graduates passed ESA’s second 2021 digital#ESASSC , with
Commended and Pass grades Read more bit.ly/34FNCNq #sponsorship#sales
pic.twitter.com/SyTx… 7:32 am · 4 June 2021 European Sponsorship Association (ESA)@EuropSponsAssoc
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CSM awarded planet mark certification as part of journey to reduce carbon footprint sponsorship.org/csm-… 2:52 pm · 3 June 2021 European Sponsorship Association (ESA)@EuropSponsAssoc
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Rivertime Boat Trust brings SQN on board sponsorship.org/rive… 12:42 pm · 3 June 2021 European Sponsorship Association (ESA)@EuropSponsAssoc
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CONFIDENCE IN HEALTH OF SPONSORSHIP INDUSTRY DIPS AS VACCINE ROLLOUTCONTINUES
2 June 2021
A dip in confidence within the European sponsorship marketing community has reflected ongoing ... read more SPONSORSHIP INDUSTRY CONTINUES TO RECOVER AS BRAND AND AGENCYCONFIDENCE GROWS
20 April 2021
Confidence among the European sponsorship marketing community has reached its highest point since ... read more More ESA press releases...INDUSTRY JOBS
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