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STACKLA.COM
WHY SHORT-FORM & VIDEO CONTENT ARE ON THE RISE 12 STATS THAT PROVE SOCIAL CONTENT INFLUENCES CONSUMER Social media is no longer just about conversations; it’s about commerce. Social factors have always played a part in consumer buying habits, but the ubiquity of smartphones and social networks have taken word-of-mouth to new heights. Most consumers around the world now carry posting and purchasing power around in their pockets with them every day. Forget going into stores to STACKLA SURVEY REVEALS DISCONNECT BETWEEN THE CONTENT 92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands create content that resonates as authentic SAN FRANCISCO, Calif., February 20, 2019 – Stackla, the world’s smartest visual content engine, today released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the 5 TOP ALCOHOL BRANDS USING AUTHENTIC STORYTELLING The alcoholic beverage market is becoming increasingly competitive and brands, both heritage and new, are fighting for wallet share. To appeal to consumers, especially Millennials, who are looking to express their individual personality through unique drinking experiences, brands are going beyond the product itself to craft lifestyle brands. Food, music, sports, fashion and art and culture 5 STATISTICS THAT PROVE SOCIAL MEDIA WILL INFLUENCE YOUR 4. Fifty-two percent of consumers say they’ve made plans to visit a specific destination based on an image or video they saw from friends, family or peers on social media — up from 43 percent in 2017. It’s no surprise that consumers are heavily influenced by the people intheir circles.
USER-GENERATED CONTENT PLATFORM & ASSET MANAGER Organize, search, share, download and showcase all your visual assets from one AI-powered platform built for enterprise scale and efficiency. Centralize all your digital assets. Make your library of visual assets available to all relevant teams. Leverage AI-powered content enrichment to THE LEADING USER-GENERATED CONTENT PLATFORM OVERVIEW Fuel fully integrated marketing programs with the only UGC platform that supports true multi-channel marketing through built-in publishing and best in breed martech integrations. Display real-time content with dynamic UGC displays across ads, websites, emails, social, commerce, live events and more. Drag and drop visuals from Stackla Asset 43 STATISTICS ABOUT USER-GENERATED CONTENT YOU NEED TO Millennials (ages 25 and above) are the biggest content drivers — contributing over 70% of all UGC. ( DMNews) Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. ( Business2Community) Millennials believe that UGC is 35% more memorable than other media. ( Business2Community) HOW TO CREATE A DIGITAL TOUCHPOINT STRATEGY THAT EXCITES 13 digital touchpoints and strategies. 1. Online advertisement. Online advertisements, like ad banners, are one of the touchpoints that can attract new traffic to your website. If you want people to click on the ad, it’s crucial to create a visual that captures the interest of your potential buyer. Source. MEASURING THE SUCCESS OF YOUR USER-GENERATED CONTENTSEE MORE ONSTACKLA.COM
WHY SHORT-FORM & VIDEO CONTENT ARE ON THE RISE 12 STATS THAT PROVE SOCIAL CONTENT INFLUENCES CONSUMER Social media is no longer just about conversations; it’s about commerce. Social factors have always played a part in consumer buying habits, but the ubiquity of smartphones and social networks have taken word-of-mouth to new heights. Most consumers around the world now carry posting and purchasing power around in their pockets with them every day. Forget going into stores to STACKLA SURVEY REVEALS DISCONNECT BETWEEN THE CONTENT 92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands create content that resonates as authentic SAN FRANCISCO, Calif., February 20, 2019 – Stackla, the world’s smartest visual content engine, today released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the 5 TOP ALCOHOL BRANDS USING AUTHENTIC STORYTELLING The alcoholic beverage market is becoming increasingly competitive and brands, both heritage and new, are fighting for wallet share. To appeal to consumers, especially Millennials, who are looking to express their individual personality through unique drinking experiences, brands are going beyond the product itself to craft lifestyle brands. Food, music, sports, fashion and art and culture 5 STATISTICS THAT PROVE SOCIAL MEDIA WILL INFLUENCE YOUR 4. Fifty-two percent of consumers say they’ve made plans to visit a specific destination based on an image or video they saw from friends, family or peers on social media — up from 43 percent in 2017. It’s no surprise that consumers are heavily influenced by the people intheir circles.
THE LEADING USER-GENERATED CONTENT PLATFORM OVERVIEW Fuel fully integrated marketing programs with the only UGC platform that supports true multi-channel marketing through built-in publishing and best in breed martech integrations. Display real-time content with dynamic UGC displays across ads, websites, emails, social, commerce, live events and more. Drag and drop visuals from Stackla AssetABOUT - STACKLA
What We Do Stackla is the world’s smartest visual content engine, helping modern marketers discover, manage and display the best content across all their marketing touchpoints. With our AI-powered user-generated content (UGC) platform and asset manager, Stackla sits at the core of the marketing stack, actively discovering and recommending the best visual content from across the social web A MESSAGE FROM OUR FOUNDERS A message from Stackla’s Founders, Damien Mahoney and Peter Cassidy. Last week, we announced to the world that Stackla had been acquired.. As founders, it’s the kind of announcement you envisage from the earliest of days of building a start-up—each version of the future changing and adapting as the business evolves and along with it, itspotential.
FACEBOOK MARKETING ARCHIVES Product . OverviewLearn about the key features and capabilities of Stackla.. Discovery; Curation; Rights Management; Organic InfluencersA next generation influencer marketing tool.; Co-PilotAI-Powered predictive content recommendations.; Asset ManagementDigital asset management for the modern marketer.; Enterprise TechnologySecurity, scalability and flexibility for enterprise. USER-GENERATED CONTENT PLATFORM FOR AGENCIES We Understand the Unique Challenges Agencies Face. In fact, the idea for Stackla was born from within an agency – formed from the fundamental belief that user-generated content (UGC) is a core component of every brand’s content strategy. Over 100 digital and development agencies lean on Stackla as an integral part of theircampaign delivery
FACEBOOK MARKETING STRATEGY: HOW AN OPTIMIZED PRODUCT FEED Product . OverviewLearn about the key features and capabilities of Stackla.. Discovery; Curation; Rights Management; Organic InfluencersA next generation influencer marketing tool.; Co-PilotAI-Powered predictive content recommendations.; Asset ManagementDigital asset management for the modern marketer.; Enterprise TechnologySecurity, scalability and flexibility for enterprise. KEY DIGITAL MARKETING TRENDS TO KNOW FOR 2021 Key Digital Marketing Trends to Know for 2021. Last year brought many changes and a surge of growth in areas we didn’t expect (e.g. eCommerce sales and virtual events). From a global pandemic that kept everyone home to social justice movements that permeated the digital space, these issues will continue to be at the forefront in 2021. FACEBOOK UGC ARCHIVES Product . OverviewLearn about the key features and capabilities of Stackla.. Discovery; Curation; Rights Management; Organic InfluencersA next generation influencer marketing tool.; Co-PilotAI-Powered predictive content recommendations.; Asset ManagementDigital asset management for the modern marketer.; Enterprise TechnologySecurity, scalability and flexibility for enterprise. 5 LOW-COST, HIGH-IMPACT DIGITAL MARKETING CAMPAIGN IDEAS Let’s look at five digital marketing campaigns that can both be low-cost and high-impact. 1. Content marketing. Content marketing done right is always effective. Yet doing it effectively can quickly accrue some significant costs. When we know that it takes nearly four hours (or more) to produce the level of quality for which we needed about 3 MARKETING VALUES BIG BRANDS ARE FOCUSING ON (& WHY YOU We recently attended the Glossy Digiday Digital Commerce Summit where many high-profile eCommerce brands like Gap, Tarte Cosmetics, Canada Goose, Footlocker and more shared the key marketing strategies they’re currently implementing. The insights were highly interesting, especially given that 2020 was such a turbulent year for brands. As many were forced to pivot in their marketing USER-GENERATED CONTENT PLATFORM & ASSET MANAGER Organize, search, share, download and showcase all your visual assets from one AI-powered platform built for enterprise scale and efficiency. Centralize all your digital assets. Make your library of visual assets available to all relevant teams. Leverage AI-powered content enrichment to WHY SHORT-FORM & VIDEO CONTENT ARE ON THE RISE 17 MEASURABLE MARKETING GOALS AND METRICS THAT MATTER Whether you’re a social media manager, digital marketer or content marketing guru, we hope these 17 goals and ways to measure them will be useful to your team in designing campaigns that deliver results. 1. Drive traffic to your website. Total Site Visitors or Sessions – how many people have visited your site. This is the big-picture number 43 STATISTICS ABOUT USER-GENERATED CONTENT YOU NEED TO Millennials (ages 25 and above) are the biggest content drivers — contributing over 70% of all UGC. ( DMNews) Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. ( Business2Community) Millennials believe that UGC is 35% more memorable than other media. ( Business2Community) STACKLA SURVEY REVEALS DISCONNECT BETWEEN THE CONTENT 92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands create content that resonates as authentic SAN FRANCISCO, Calif., February 20, 2019 – Stackla, the world’s smartest visual content engine, today released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the 12 STATS THAT PROVE SOCIAL CONTENT INFLUENCES CONSUMER Social media is no longer just about conversations; it’s about commerce. Social factors have always played a part in consumer buying habits, but the ubiquity of smartphones and social networks have taken word-of-mouth to new heights. Most consumers around the world now carry posting and purchasing power around in their pockets with them every day. Forget going into stores to 5 TOP ALCOHOL BRANDS USING AUTHENTIC STORYTELLING The alcoholic beverage market is becoming increasingly competitive and brands, both heritage and new, are fighting for wallet share. To appeal to consumers, especially Millennials, who are looking to express their individual personality through unique drinking experiences, brands are going beyond the product itself to craft lifestyle brands. Food, music, sports, fashion and art and culture SCALING PERSONALIZATION WITH CONTENT THAT PERFORMS According to Forrester, 40 percent of marketers struggle with personalization efforts. These concerns are only exacerbated by marketers’ existing need to work overtime to deliver enough engaging content at a pace fast enough to satiate consumer needs. According to our recent Stackla report, 63 percent of marketers feel pressure tocontinually
HOW LUSH COSMETICS USES USER-GENERATED CONTENT TO “I firmly believe that people create the content they want to see. - Sabine Schwirtz, @lushcosmetics #LUSHCommunity” Click To Tweet By sharing the content customers create across LUSH social channels and web pages, the brand automatically aligns itself with the users who organically created that content — nurturing a personalized experience for not only that customer, but all of the 5 STATISTICS THAT PROVE SOCIAL MEDIA WILL INFLUENCE YOUR 4. Fifty-two percent of consumers say they’ve made plans to visit a specific destination based on an image or video they saw from friends, family or peers on social media — up from 43 percent in 2017. It’s no surprise that consumers are heavily influenced by the people intheir circles.
USER-GENERATED CONTENT PLATFORM & ASSET MANAGER Organize, search, share, download and showcase all your visual assets from one AI-powered platform built for enterprise scale and efficiency. Centralize all your digital assets. Make your library of visual assets available to all relevant teams. Leverage AI-powered content enrichment to WHY SHORT-FORM & VIDEO CONTENT ARE ON THE RISE 17 MEASURABLE MARKETING GOALS AND METRICS THAT MATTER Whether you’re a social media manager, digital marketer or content marketing guru, we hope these 17 goals and ways to measure them will be useful to your team in designing campaigns that deliver results. 1. Drive traffic to your website. Total Site Visitors or Sessions – how many people have visited your site. This is the big-picture number 43 STATISTICS ABOUT USER-GENERATED CONTENT YOU NEED TO Millennials (ages 25 and above) are the biggest content drivers — contributing over 70% of all UGC. ( DMNews) Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. ( Business2Community) Millennials believe that UGC is 35% more memorable than other media. ( Business2Community) STACKLA SURVEY REVEALS DISCONNECT BETWEEN THE CONTENT 92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands create content that resonates as authentic SAN FRANCISCO, Calif., February 20, 2019 – Stackla, the world’s smartest visual content engine, today released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the 12 STATS THAT PROVE SOCIAL CONTENT INFLUENCES CONSUMER Social media is no longer just about conversations; it’s about commerce. Social factors have always played a part in consumer buying habits, but the ubiquity of smartphones and social networks have taken word-of-mouth to new heights. Most consumers around the world now carry posting and purchasing power around in their pockets with them every day. Forget going into stores to 5 TOP ALCOHOL BRANDS USING AUTHENTIC STORYTELLING The alcoholic beverage market is becoming increasingly competitive and brands, both heritage and new, are fighting for wallet share. To appeal to consumers, especially Millennials, who are looking to express their individual personality through unique drinking experiences, brands are going beyond the product itself to craft lifestyle brands. Food, music, sports, fashion and art and culture SCALING PERSONALIZATION WITH CONTENT THAT PERFORMS According to Forrester, 40 percent of marketers struggle with personalization efforts. These concerns are only exacerbated by marketers’ existing need to work overtime to deliver enough engaging content at a pace fast enough to satiate consumer needs. According to our recent Stackla report, 63 percent of marketers feel pressure tocontinually
HOW LUSH COSMETICS USES USER-GENERATED CONTENT TO “I firmly believe that people create the content they want to see. - Sabine Schwirtz, @lushcosmetics #LUSHCommunity” Click To Tweet By sharing the content customers create across LUSH social channels and web pages, the brand automatically aligns itself with the users who organically created that content — nurturing a personalized experience for not only that customer, but all of the THE LEADING USER-GENERATED CONTENT PLATFORM OVERVIEW Fuel fully integrated marketing programs with the only UGC platform that supports true multi-channel marketing through built-in publishing and best in breed martech integrations. Display real-time content with dynamic UGC displays across ads, websites, emails, social, commerce, live events and more. Drag and drop visuals from Stackla AssetABOUT - STACKLA
What We Do Stackla is the world’s smartest visual content engine, helping modern marketers discover, manage and display the best content across all their marketing touchpoints. With our AI-powered user-generated content (UGC) platform and asset manager, Stackla sits at the core of the marketing stack, actively discovering and recommending the best visual content from across the social web A MESSAGE FROM OUR FOUNDERS A message from Stackla’s Founders, Damien Mahoney and Peter Cassidy. Last week, we announced to the world that Stackla had been acquired.. As founders, it’s the kind of announcement you envisage from the earliest of days of building a start-up—each version of the future changing and adapting as the business evolves and along with it, itspotential.
UGC USE CASES
Live Events. Show your audience that you’re listening and they’ll engage, extending the reach of your event and producing content you can use to promote future events. Reinvigorate your fans by creating two-way conversations that shine a spotlight on the content they’re creating about your brand online. Learn More. FACEBOOK MARKETING STRATEGY: HOW AN OPTIMIZED PRODUCT FEED Product . OverviewLearn about the key features and capabilities of Stackla.. Discovery; Curation; Rights Management; Organic InfluencersA next generation influencer marketing tool.; Co-PilotAI-Powered predictive content recommendations.; Asset ManagementDigital asset management for the modern marketer.; Enterprise TechnologySecurity, scalability and flexibility for enterprise. KEY DIGITAL MARKETING TRENDS TO KNOW FOR 2021 Key Digital Marketing Trends to Know for 2021. Last year brought many changes and a surge of growth in areas we didn’t expect (e.g. eCommerce sales and virtual events). From a global pandemic that kept everyone home to social justice movements that permeated the digital space, these issues will continue to be at the forefront in 2021. HOW TO CREATE SHOPPABLE CONTENT THAT CONVERTS Amazon has recently unveiled its latest feature Spark, a shoppable product feed of stories and photos, that aims to improve product discovery. The Amazon Spark experience is similar to scrolling through your Instagram feed for inspiration, except in this case everything is set up so you can click on an image and purchase products directlyfrom Amazon.
STACKLA SURVEY REVEALS DISCONNECT BETWEEN THE CONTENT 92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands create content that resonates as authentic SAN FRANCISCO, Calif., February 20, 2019 – Stackla, the world’s smartest visual content engine, today released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the THE CONSUMER CONTENT REPORT: INFLUENCE IN THE DIGITAL AGE 60 percent of consumers say content from friends or family influence their purchases decisions, while just 23 percent say content from celebrities and influencers are impactful. 57 percent of Millennials have made travel plans based on an image or video they saw a friend post on social media. 56 percent of Millennials have decided to eat ata
MEASURING THE SUCCESS OF YOUR USER-GENERATED CONTENT Steps to Measuring Success. When planning your next UGC strategy or campaign, these are the steps you should take to benchmark and track your success: Establish the overarching goals you are trying to achieve. Identify your UGC-specific KPIs based on your goals and distribution channels. Benchmark those metrics before implementingyour strategy
USER-GENERATED CONTENT PLATFORM & ASSET MANAGER The world’s smartest visual content engine, helping marketers discover, manage, publish and optimize authentic visuals across all their marketing channels. KEY DIGITAL MARKETING TRENDS TO KNOW FOR 2021 New Customer Acquisition. In Hootsuite’s 2021 Social Trends survey, 73 percent of all marketers put “increased acquisition of new customers: as their top goal for social media in 2021.”The year before, just 46 percent of marketers said the same (a 58 percent year-over-year increase). Source. The surging shift to online shopping during the pandemic has provided many small and mid-sized WHY SHORT-FORM & VIDEO CONTENT ARE ON THE RISE 43 STATISTICS ABOUT USER-GENERATED CONTENT YOU NEED TO The ways in which people are creating and consuming content are changing. In an era where it’s easier than ever to be dealt misinformation, consumers are adapting to find — and create — the content that matters to them. MEASURING THE SUCCESS OF YOUR USER-GENERATED CONTENTSEE MORE ONSTACKLA.COM
5 TOP ALCOHOL BRANDS USING AUTHENTIC STORYTELLING The alcoholic beverage market is becoming increasingly competitive and brands, both heritage and new, are fighting for wallet share. To appeal to consumers, especially Millennials, who are looking to express their individual personality through unique drinking experiences, brands are going beyond the product itself to craft lifestyle brands. Food, music, sports, fashion and art and culture 12 STATS THAT PROVE SOCIAL CONTENT INFLUENCES CONSUMER Social media is no longer just about conversations; it’s about commerce. Social factors have always played a part in consumer buying habits, but the ubiquity of smartphones and social networks have taken word-of-mouth to new heights. Most consumers around the world now carry posting and purchasing power around in their pockets with them every day. Forget going into stores to 17 MEASURABLE MARKETING GOALS AND METRICS THAT MATTER For social media managers, digital or content marketers, these 17 measurable goals will be useful in designing campaigns that deliverresults.
HOW USER-GENERATED CONTENT CAN UNLOCK THE PROMISE OF Did you know that brands have increased spending on content creation 3x year over year, yet 95 percent of the content they create is ignored by consumers?. That’s right, many marketing teams are investing more in content only to see diminishing returns on thatinvestment.
5 STATISTICS THAT PROVE SOCIAL MEDIA WILL INFLUENCE YOUR Photographer Corey Arnold, who shot the October 2016 cover story for National Geographic, discusses the power of social media to drive travel intent.“I see this desire to escape to these landscapes, to do something real, because more than ever everyone is buried in theirphones.
USER-GENERATED CONTENT PLATFORM & ASSET MANAGER The world’s smartest visual content engine, helping marketers discover, manage, publish and optimize authentic visuals across all their marketing channels. KEY DIGITAL MARKETING TRENDS TO KNOW FOR 2021 New Customer Acquisition. In Hootsuite’s 2021 Social Trends survey, 73 percent of all marketers put “increased acquisition of new customers: as their top goal for social media in 2021.”The year before, just 46 percent of marketers said the same (a 58 percent year-over-year increase). Source. The surging shift to online shopping during the pandemic has provided many small and mid-sized WHY SHORT-FORM & VIDEO CONTENT ARE ON THE RISE 43 STATISTICS ABOUT USER-GENERATED CONTENT YOU NEED TO The ways in which people are creating and consuming content are changing. In an era where it’s easier than ever to be dealt misinformation, consumers are adapting to find — and create — the content that matters to them. MEASURING THE SUCCESS OF YOUR USER-GENERATED CONTENTSEE MORE ONSTACKLA.COM
5 TOP ALCOHOL BRANDS USING AUTHENTIC STORYTELLING The alcoholic beverage market is becoming increasingly competitive and brands, both heritage and new, are fighting for wallet share. To appeal to consumers, especially Millennials, who are looking to express their individual personality through unique drinking experiences, brands are going beyond the product itself to craft lifestyle brands. Food, music, sports, fashion and art and culture 12 STATS THAT PROVE SOCIAL CONTENT INFLUENCES CONSUMER Social media is no longer just about conversations; it’s about commerce. Social factors have always played a part in consumer buying habits, but the ubiquity of smartphones and social networks have taken word-of-mouth to new heights. Most consumers around the world now carry posting and purchasing power around in their pockets with them every day. Forget going into stores to 17 MEASURABLE MARKETING GOALS AND METRICS THAT MATTER For social media managers, digital or content marketers, these 17 measurable goals will be useful in designing campaigns that deliverresults.
HOW USER-GENERATED CONTENT CAN UNLOCK THE PROMISE OF Did you know that brands have increased spending on content creation 3x year over year, yet 95 percent of the content they create is ignored by consumers?. That’s right, many marketing teams are investing more in content only to see diminishing returns on thatinvestment.
5 STATISTICS THAT PROVE SOCIAL MEDIA WILL INFLUENCE YOUR Photographer Corey Arnold, who shot the October 2016 cover story for National Geographic, discusses the power of social media to drive travel intent.“I see this desire to escape to these landscapes, to do something real, because more than ever everyone is buried in theirphones.
ABOUT | STACKLA
What We Do Stackla is the world’s smartest visual content engine, helping modern marketers discover, manage and display the best content across all their marketing touchpoints. With our AI-powered user-generated content (UGC) platform and asset manager, Stackla sits at the core of the marketing stack, actively discovering and recommending the best visual content from across the social web FACEBOOK MARKETING STRATEGY: HOW AN OPTIMIZED PRODUCT FEED Product . OverviewLearn about the key features and capabilities of Stackla.. Discovery; Curation; Rights Management; Organic InfluencersA next generation influencer marketing tool.; Co-PilotAI-Powered predictive content recommendations.; Asset ManagementDigital asset management for the modern marketer.; Enterprise TechnologySecurity, scalability and flexibility for enterprise. NOSTO + STACKLA: MAKING THE FUTURE OF COMMERCE EXPERIENCES With Nosto and Stackla, delivering authentic, personalized experiences at scale is no longer a lofty goal for brands; it’s the future ofcommerce made easy.
5 LOW-COST, HIGH-IMPACT DIGITAL MARKETING CAMPAIGN IDEAS Product . OverviewLearn about the key features and capabilities of Stackla.. Discovery; Curation; Rights Management; Organic InfluencersA next generation influencer marketing tool.; Co-PilotAI-Powered predictive content recommendations.; Asset ManagementDigital asset management for the modern marketer.; Enterprise TechnologySecurity, scalability and flexibility for enterprise. USER-GENERATED CONTENT FOR TRAVEL & HOSPITALITY BRANDS Social Content is the New Travel Agent . In travel and hospitality, experience is everything. Travelers seek out meaningful experiences and are quick to share them with others across top social networks – posting 160+ million #travel images on Instagram alone. CONTENT MARKETING FOR ECOMMERCE IN 2021: DOS AND DON'TS Content marketing, no matter what form factor you choose to go with, is one of the best ways to reach and engage customers. But the simple fact is, the great majority of brands churn out copy-paste versions of the same thing, attaining average results and continuously racing to STACKLA SURVEY REVEALS DISCONNECT BETWEEN THE CONTENT 92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands create content that resonates as authentic SAN FRANCISCO, Calif., February 20, 2019 – Stackla, the world’s smartest visual content engine, today released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the THE CONSUMER CONTENT REPORT: INFLUENCE IN THE DIGITAL AGE Survey reveals 60% of consumers think user-generated content is the most authentic and influential form of content. Read the full,detailed report.
HOW LUSH COSMETICS USES USER-GENERATED CONTENT TO “I firmly believe that people create the content they want to see. - Sabine Schwirtz, @lushcosmetics #LUSHCommunity” Click To Tweet By sharing the content customers create across LUSH social channels and web pages, the brand automatically aligns itself with the users who organically created that content — nurturing a personalized experience for not only that customer, but all of the TRACKING STACKLA ON ADOBE ANALYTICS Variable Description; this: The first argument should always be set either to this (default) or true. The argument refers to the object being clicked; when set to “this,” it refers to the HREF propertyof the link.
USER-GENERATED CONTENT PLATFORM & ASSET MANAGER Organize, search, share, download and showcase all your visual assets from one AI-powered platform built for enterprise scale and efficiency. Centralize all your digital assets. Make your library of visual assets available to all relevant teams. Leverage AI-powered content enrichment to KEY DIGITAL MARKETING TRENDS TO KNOW FOR 2021 Key Digital Marketing Trends to Know for 2021. Last year brought many changes and a surge of growth in areas we didn’t expect (e.g. eCommerce sales and virtual events). From a global pandemic that kept everyone home to social justice movements that permeated the digital space, these issues will continue to be at the forefront in 2021. WHY SHORT-FORM & VIDEO CONTENT ARE ON THE RISE 43 STATISTICS ABOUT USER-GENERATED CONTENT YOU NEED TO Millennials (ages 25 and above) are the biggest content drivers — contributing over 70% of all UGC. ( DMNews) Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. ( Business2Community) Millennials believe that UGC is 35% more memorable than other media. ( Business2Community) 5 TOP ALCOHOL BRANDS USING AUTHENTIC STORYTELLING The alcoholic beverage market is becoming increasingly competitive and brands, both heritage and new, are fighting for wallet share. To appeal to consumers, especially Millennials, who are looking to express their individual personality through unique drinking experiences, brands are going beyond the product itself to craft lifestyle brands. Food, music, sports, fashion and art and culture 17 MEASURABLE MARKETING GOALS AND METRICS THAT MATTER Whether you’re a social media manager, digital marketer or content marketing guru, we hope these 17 goals and ways to measure them will be useful to your team in designing campaigns that deliver results. 1. Drive traffic to your website. Total Site Visitors or Sessions – how many people have visited your site. This is the big-picture number DIVERSITY IN DIGITAL MARKETING: HOW BRANDS CAN BE MORE Diversity in digital marketing today can look like many things. When you go out in public, most of the time there is a mix of people of different ages, sizes, genders, races, health conditions, religious and sexual preferences and more. MEASURING THE SUCCESS OF YOUR USER-GENERATED CONTENTSEE MORE ONSTACKLA.COM
HOW LUSH COSMETICS USES USER-GENERATED CONTENT TO “I firmly believe that people create the content they want to see. - Sabine Schwirtz, @lushcosmetics #LUSHCommunity” Click To Tweet By sharing the content customers create across LUSH social channels and web pages, the brand automatically aligns itself with the users who organically created that content — nurturing a personalized experience for not only that customer, but all of the 5 STATISTICS THAT PROVE SOCIAL MEDIA WILL INFLUENCE YOUR 4. Fifty-two percent of consumers say they’ve made plans to visit a specific destination based on an image or video they saw from friends, family or peers on social media — up from 43 percent in 2017. It’s no surprise that consumers are heavily influenced by the people intheir circles.
USER-GENERATED CONTENT PLATFORM & ASSET MANAGER Organize, search, share, download and showcase all your visual assets from one AI-powered platform built for enterprise scale and efficiency. Centralize all your digital assets. Make your library of visual assets available to all relevant teams. Leverage AI-powered content enrichment to KEY DIGITAL MARKETING TRENDS TO KNOW FOR 2021 Key Digital Marketing Trends to Know for 2021. Last year brought many changes and a surge of growth in areas we didn’t expect (e.g. eCommerce sales and virtual events). From a global pandemic that kept everyone home to social justice movements that permeated the digital space, these issues will continue to be at the forefront in 2021. WHY SHORT-FORM & VIDEO CONTENT ARE ON THE RISE 43 STATISTICS ABOUT USER-GENERATED CONTENT YOU NEED TO Millennials (ages 25 and above) are the biggest content drivers — contributing over 70% of all UGC. ( DMNews) Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. ( Business2Community) Millennials believe that UGC is 35% more memorable than other media. ( Business2Community) 5 TOP ALCOHOL BRANDS USING AUTHENTIC STORYTELLING The alcoholic beverage market is becoming increasingly competitive and brands, both heritage and new, are fighting for wallet share. To appeal to consumers, especially Millennials, who are looking to express their individual personality through unique drinking experiences, brands are going beyond the product itself to craft lifestyle brands. Food, music, sports, fashion and art and culture 17 MEASURABLE MARKETING GOALS AND METRICS THAT MATTER Whether you’re a social media manager, digital marketer or content marketing guru, we hope these 17 goals and ways to measure them will be useful to your team in designing campaigns that deliver results. 1. Drive traffic to your website. Total Site Visitors or Sessions – how many people have visited your site. This is the big-picture number DIVERSITY IN DIGITAL MARKETING: HOW BRANDS CAN BE MORE Diversity in digital marketing today can look like many things. When you go out in public, most of the time there is a mix of people of different ages, sizes, genders, races, health conditions, religious and sexual preferences and more. MEASURING THE SUCCESS OF YOUR USER-GENERATED CONTENTSEE MORE ONSTACKLA.COM
HOW LUSH COSMETICS USES USER-GENERATED CONTENT TO “I firmly believe that people create the content they want to see. - Sabine Schwirtz, @lushcosmetics #LUSHCommunity” Click To Tweet By sharing the content customers create across LUSH social channels and web pages, the brand automatically aligns itself with the users who organically created that content — nurturing a personalized experience for not only that customer, but all of the 5 STATISTICS THAT PROVE SOCIAL MEDIA WILL INFLUENCE YOUR 4. Fifty-two percent of consumers say they’ve made plans to visit a specific destination based on an image or video they saw from friends, family or peers on social media — up from 43 percent in 2017. It’s no surprise that consumers are heavily influenced by the people intheir circles.
ABOUT - STACKLA
What We Do Stackla is the world’s smartest visual content engine, helping modern marketers discover, manage and display the best content across all their marketing touchpoints. With our AI-powered user-generated content (UGC) platform and asset manager, Stackla sits at the core of the marketing stack, actively discovering and recommending the best visual content from across the social web FACEBOOK MARKETING STRATEGY: HOW AN OPTIMIZED PRODUCT FEED Product . OverviewLearn about the key features and capabilities of Stackla.. Discovery; Curation; Rights Management; Organic InfluencersA next generation influencer marketing tool.; Co-PilotAI-Powered predictive content recommendations.; Asset ManagementDigital asset management for the modern marketer.; Enterprise TechnologySecurity, scalability and flexibility for enterprise. NOSTO + STACKLA: MAKING THE FUTURE OF COMMERCE EXPERIENCES With Nosto and Stackla, delivering authentic, personalized experiences at scale is no longer a lofty goal for brands; it’s the future ofcommerce made easy.
NOSTO ACQUIRES STACKLA TO MAKE PERSONALIZED SHOPPING By pairing Stackla’s unrivaled UGC platform with Nosto’s leading commerce experience platform, we can help brands create more meaningful shopping experiences that drive results. USER-GENERATED CONTENT FOR TRAVEL & HOSPITALITY BRANDS Social Content is the New Travel Agent . In travel and hospitality, experience is everything. Travelers seek out meaningful experiences and are quick to share them with others across top social networks – posting 160+ million #travel images on Instagram alone. CONTENT MARKETING FOR ECOMMERCE IN 2021: DOS AND DON'TS Content marketing, no matter what form factor you choose to go with, is one of the best ways to reach and engage customers. But the simple fact is, the great majority of brands churn out copy-paste versions of the same thing, attaining average results and continuously racing to THE CONSUMER CONTENT REPORT: INFLUENCE IN THE DIGITAL AGE 60 percent of consumers say content from friends or family influence their purchases decisions, while just 23 percent say content from celebrities and influencers are impactful. 57 percent of Millennials have made travel plans based on an image or video they saw a friend post on social media. 56 percent of Millennials have decided to eat ata
STACKLA SURVEY REVEALS DISCONNECT BETWEEN THE CONTENT 92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands create content that resonates as authentic SAN FRANCISCO, Calif., February 20, 2019 – Stackla, the world’s smartest visual content engine, today released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the HOW LUSH COSMETICS USES USER-GENERATED CONTENT TO “I firmly believe that people create the content they want to see. - Sabine Schwirtz, @lushcosmetics #LUSHCommunity” Click To Tweet By sharing the content customers create across LUSH social channels and web pages, the brand automatically aligns itself with the users who organically created that content — nurturing a personalized experience for not only that customer, but all of the TRACKING STACKLA ON ADOBE ANALYTICS Basic Tracking Code. For clients who wish to reference the standard Analytics code directly on their Widget, they can simply use the jQuery call jQuery.getscript or the Stackla.loadJS call to achieve this. Both calls will fetch the relevant external JS file and load it whenever the Widget loads, however the jQuery script will load thecode in
USER-GENERATED CONTENT PLATFORM & ASSET MANAGER Organize, search, share, download and showcase all your visual assets from one AI-powered platform built for enterprise scale and efficiency. Centralize all your digital assets. Make your library of visual assets available to all relevant teams. Leverage AI-powered content enrichment to KEY DIGITAL MARKETING TRENDS TO KNOW FOR 2021 Key Digital Marketing Trends to Know for 2021. Last year brought many changes and a surge of growth in areas we didn’t expect (e.g. eCommerce sales and virtual events). From a global pandemic that kept everyone home to social justice movements that permeated the digital space, these issues will continue to be at the forefront in 2021. WHY SHORT-FORM & VIDEO CONTENT ARE ON THE RISE 43 STATISTICS ABOUT USER-GENERATED CONTENT YOU NEED TO Millennials (ages 25 and above) are the biggest content drivers — contributing over 70% of all UGC. ( DMNews) Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. ( Business2Community) Millennials believe that UGC is 35% more memorable than other media. ( Business2Community) 5 TOP ALCOHOL BRANDS USING AUTHENTIC STORYTELLING The alcoholic beverage market is becoming increasingly competitive and brands, both heritage and new, are fighting for wallet share. To appeal to consumers, especially Millennials, who are looking to express their individual personality through unique drinking experiences, brands are going beyond the product itself to craft lifestyle brands. Food, music, sports, fashion and art and culture 17 MEASURABLE MARKETING GOALS AND METRICS THAT MATTER Whether you’re a social media manager, digital marketer or content marketing guru, we hope these 17 goals and ways to measure them will be useful to your team in designing campaigns that deliver results. 1. Drive traffic to your website. Total Site Visitors or Sessions – how many people have visited your site. This is the big-picture number DIVERSITY IN DIGITAL MARKETING: HOW BRANDS CAN BE MORE Diversity in digital marketing today can look like many things. When you go out in public, most of the time there is a mix of people of different ages, sizes, genders, races, health conditions, religious and sexual preferences and more. MEASURING THE SUCCESS OF YOUR USER-GENERATED CONTENTSEE MORE ONSTACKLA.COM
HOW LUSH COSMETICS USES USER-GENERATED CONTENT TO “I firmly believe that people create the content they want to see. - Sabine Schwirtz, @lushcosmetics #LUSHCommunity” Click To Tweet By sharing the content customers create across LUSH social channels and web pages, the brand automatically aligns itself with the users who organically created that content — nurturing a personalized experience for not only that customer, but all of the 5 STATISTICS THAT PROVE SOCIAL MEDIA WILL INFLUENCE YOUR 4. Fifty-two percent of consumers say they’ve made plans to visit a specific destination based on an image or video they saw from friends, family or peers on social media — up from 43 percent in 2017. It’s no surprise that consumers are heavily influenced by the people intheir circles.
USER-GENERATED CONTENT PLATFORM & ASSET MANAGER Organize, search, share, download and showcase all your visual assets from one AI-powered platform built for enterprise scale and efficiency. Centralize all your digital assets. Make your library of visual assets available to all relevant teams. Leverage AI-powered content enrichment to KEY DIGITAL MARKETING TRENDS TO KNOW FOR 2021 Key Digital Marketing Trends to Know for 2021. Last year brought many changes and a surge of growth in areas we didn’t expect (e.g. eCommerce sales and virtual events). From a global pandemic that kept everyone home to social justice movements that permeated the digital space, these issues will continue to be at the forefront in 2021. WHY SHORT-FORM & VIDEO CONTENT ARE ON THE RISE 43 STATISTICS ABOUT USER-GENERATED CONTENT YOU NEED TO Millennials (ages 25 and above) are the biggest content drivers — contributing over 70% of all UGC. ( DMNews) Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. ( Business2Community) Millennials believe that UGC is 35% more memorable than other media. ( Business2Community) 5 TOP ALCOHOL BRANDS USING AUTHENTIC STORYTELLING The alcoholic beverage market is becoming increasingly competitive and brands, both heritage and new, are fighting for wallet share. To appeal to consumers, especially Millennials, who are looking to express their individual personality through unique drinking experiences, brands are going beyond the product itself to craft lifestyle brands. Food, music, sports, fashion and art and culture 17 MEASURABLE MARKETING GOALS AND METRICS THAT MATTER Whether you’re a social media manager, digital marketer or content marketing guru, we hope these 17 goals and ways to measure them will be useful to your team in designing campaigns that deliver results. 1. Drive traffic to your website. Total Site Visitors or Sessions – how many people have visited your site. This is the big-picture number DIVERSITY IN DIGITAL MARKETING: HOW BRANDS CAN BE MORE Diversity in digital marketing today can look like many things. When you go out in public, most of the time there is a mix of people of different ages, sizes, genders, races, health conditions, religious and sexual preferences and more. MEASURING THE SUCCESS OF YOUR USER-GENERATED CONTENTSEE MORE ONSTACKLA.COM
HOW LUSH COSMETICS USES USER-GENERATED CONTENT TO “I firmly believe that people create the content they want to see. - Sabine Schwirtz, @lushcosmetics #LUSHCommunity” Click To Tweet By sharing the content customers create across LUSH social channels and web pages, the brand automatically aligns itself with the users who organically created that content — nurturing a personalized experience for not only that customer, but all of the 5 STATISTICS THAT PROVE SOCIAL MEDIA WILL INFLUENCE YOUR 4. Fifty-two percent of consumers say they’ve made plans to visit a specific destination based on an image or video they saw from friends, family or peers on social media — up from 43 percent in 2017. It’s no surprise that consumers are heavily influenced by the people intheir circles.
ABOUT - STACKLA
What We Do Stackla is the world’s smartest visual content engine, helping modern marketers discover, manage and display the best content across all their marketing touchpoints. With our AI-powered user-generated content (UGC) platform and asset manager, Stackla sits at the core of the marketing stack, actively discovering and recommending the best visual content from across the social web FACEBOOK MARKETING STRATEGY: HOW AN OPTIMIZED PRODUCT FEED Product . OverviewLearn about the key features and capabilities of Stackla.. Discovery; Curation; Rights Management; Organic InfluencersA next generation influencer marketing tool.; Co-PilotAI-Powered predictive content recommendations.; Asset ManagementDigital asset management for the modern marketer.; Enterprise TechnologySecurity, scalability and flexibility for enterprise. NOSTO + STACKLA: MAKING THE FUTURE OF COMMERCE EXPERIENCES With Nosto and Stackla, delivering authentic, personalized experiences at scale is no longer a lofty goal for brands; it’s the future ofcommerce made easy.
NOSTO ACQUIRES STACKLA TO MAKE PERSONALIZED SHOPPING By pairing Stackla’s unrivaled UGC platform with Nosto’s leading commerce experience platform, we can help brands create more meaningful shopping experiences that drive results. USER-GENERATED CONTENT FOR TRAVEL & HOSPITALITY BRANDS Social Content is the New Travel Agent . In travel and hospitality, experience is everything. Travelers seek out meaningful experiences and are quick to share them with others across top social networks – posting 160+ million #travel images on Instagram alone. CONTENT MARKETING FOR ECOMMERCE IN 2021: DOS AND DON'TS Content marketing, no matter what form factor you choose to go with, is one of the best ways to reach and engage customers. But the simple fact is, the great majority of brands churn out copy-paste versions of the same thing, attaining average results and continuously racing to THE CONSUMER CONTENT REPORT: INFLUENCE IN THE DIGITAL AGE 60 percent of consumers say content from friends or family influence their purchases decisions, while just 23 percent say content from celebrities and influencers are impactful. 57 percent of Millennials have made travel plans based on an image or video they saw a friend post on social media. 56 percent of Millennials have decided to eat ata
STACKLA SURVEY REVEALS DISCONNECT BETWEEN THE CONTENT 92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands create content that resonates as authentic SAN FRANCISCO, Calif., February 20, 2019 – Stackla, the world’s smartest visual content engine, today released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the HOW LUSH COSMETICS USES USER-GENERATED CONTENT TO “I firmly believe that people create the content they want to see. - Sabine Schwirtz, @lushcosmetics #LUSHCommunity” Click To Tweet By sharing the content customers create across LUSH social channels and web pages, the brand automatically aligns itself with the users who organically created that content — nurturing a personalized experience for not only that customer, but all of the TRACKING STACKLA ON ADOBE ANALYTICS Basic Tracking Code. For clients who wish to reference the standard Analytics code directly on their Widget, they can simply use the jQuery call jQuery.getscript or the Stackla.loadJS call to achieve this. Both calls will fetch the relevant external JS file and load it whenever the Widget loads, however the jQuery script will load thecode in
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THE WORLD'S SMARTEST VISUAL CONTENT ENGINE Discover, manage and display the most engaging visual content across all your marketing touchpoints with Stackla's AI-powered enterpriseUGC platform.
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FUEL YOUR MARKETING WITH VISUAL CONTENT THAT PERFORMS Struggling to create enough compelling visual content to cut through the noise and truly connect with audiences? With Stackla, you can discover, manage, display and optimize authentic user-generated content (UGC) alongside your branded assets to scalably create personalized experiences at every touchpoint. Watch Video Explore Our Platform ENGAGE WITH CUSTOMERS ANYWHERE THEY GOADVERTISEMENTS __
Power your social, display and digital out-of-home (DOOH) ads with UGC to break through the noise with an endless source of fresh, cost-effective content.LEARN MORE >
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Showcase user-generated content across your homepage, blog and landing pages to build consumer trust, boost engagement and drive sales.LEARN MORE >
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Turn browsers into buyers by making UGC shoppable, creating a seamless path to purchase for buyers ready to take action.LEARN MORE >
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Make your emails more dynamic by infusing them with a steady stream of relatable content that’s proven to increase click-through rates and reduce unsubscribes.LEARN MORE >
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"Stackla supports every single product on the website. I’d say 99% of the website features UGC images. The dynamic, content-rich galleries help increase user engagement and time on site. We’ve also started using product tags which has been helpful in driving discovery from the homepage to relevant product pages." DUNCAN ROBERTSON Managing Director Read Case Study CONTENT COST SAVINGS GROWTH IN DIRECT BOOKINGS GROWTH IN AVERAGE TIME ON PAGE "With Stackla, we’ve been able to react faster — when a last minute change arises, we’ve been able to use Stackla-powered UGC on social and on the website in place of planning, booking and paying for a photoshoot. I don’t think we’d be able to be as personalized or authentic without the UGC capabilities that Stackla has given us." SABINE SCHWIRTZ Community Manager Read Case Study HIGHER CLICK FROM SOCIAL1,340% __
HIGHER TOTAL SOCIAL REACH GREATER TRAFFIC TO WEBSITE “We were confident leveraging authentic user-generated content would attract positive engagement from our audience, but even we were surprised just how much more effective it was. We’re thrilled with the results and proud of the campaign we were able to deliver forToyota.”
KIRSTEN MATTHEW Media Blanco (Toyota's Agency) Read Case Study440% __
INCREASE IN FACEBOOK AD ENGAGEMENT1.2 Million __
FACEBOOK AD ENGAGEMENTS “Stackla’s ShopSpots turn our engaging UGC into a revenue-generating tool. We’ve placed UGC in some key areas on our website and it has really helped inspire site visitors and move people down the path to purchase. If they really like that location or property based on a piece of UGC, we can take them directly to thatbooking page.”
JOSE CANELOS Senior Manager of Digital Product Development Read CaseStudy
3x __
INCREASE IN TIME ON SITE33% __
REDUCTION IN CONTENT CURATION TIME‹›
ALL YOUR VISUAL ASSETS IN ONE INTELLIGENT PLATFORM Organize, search, share, download and showcase all your visual assets from one AI-powered platform built for enterprise scale andefficiency.
* Centralize all your digital assets * Make your library of visual assets available to all relevant teams * Leverage AI-powered content enrichment to quickly find the perfectvisuals
* Seamlessly publish the best UGC and branded assets across all yourchannels
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PREDICTIVE CONTENT RECOMMENDATIONS Using ADVANCED MACHINE LEARNING TECHNOLOGY, Stackla observes moderation habits and content performance patterns to offer real-time predictive recommendations, so you can continually publish better content with less time and effort.Learn more
NEXT GENERATION INFLUENCER MARKETING Start turning your advocates into a powerful community of influencers with Stackla’s new ORGANIC INFLUENCERS solution. Easily find, engage, motivate and reward your best brand advocates to build loyal communities and rich libraries of authentic, high-quality content that delivers real ROI beyond social.Learn More__
CONSUMER CONTENT REPORT: INFLUENCE IN THE DIGITAL AGE We surveyed 2,000 adults in the U.S., UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most. The survey revealed that 60% of consumers think UGC is the most authentic form of content.Get Report
21 CAMPAIGNS THAT CAPTIVATED & CONVERTED CONSUMERS Learn how top global brands — like Canon, Expedia, NVIDIA, Toyota and WWF — created successful visual marketing campaigns with user-generated content.Get eBook
THE ULTIMATE GUIDE TO BUILDING AN EFFECTIVE UGC STRATEGY From awareness and consideration to purchase and advocacy, this comprehensive guide shares how modern marketers can successfully leverage user-generated content throughout the customer journey.Get Guide
CONSUMER & MARKETER PERSPECTIVES ON CONTENT IN THEDIGITAL AGE
We surveyed over 1,500 consumers and 150 marketers from the U.S., UK and Australia, finding that marketers are spending lots of money to produce content consumers don't want. Read this report to discover what type of content consumers seek, trust and are influenced by most.Get Report
UGC RIGHTS MANAGEMENT: WHEN, WHERE, WHY? Watch this on-demand webinar to hear Hunter Douglas' General Counsel share some of the most common legal concerns around user-generated content and how companies can effectively obtain and manage content rights with Stackla.Watch Webinar
CONSUMER CONTENT REPORT: INFLUENCE IN THE DIGITAL AGE We surveyed 2,000 adults in the U.S., UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most. The survey revealed that 60% of consumers think UGC is the most authentic form of content.Get Report
21 CAMPAIGNS THAT CAPTIVATED & CONVERTED CONSUMERS Learn how top global brands — like Canon, Expedia, NVIDIA, Toyota and WWF — created successful visual marketing campaigns with user-generated content.Get eBook
THE ULTIMATE GUIDE TO BUILDING AN EFFECTIVE UGC STRATEGY From awareness and consideration to purchase and advocacy, this comprehensive guide shares how modern marketers can successfully leverage user-generated content throughout the customer journey.Get Guide
CONSUMER & MARKETER PERSPECTIVES ON CONTENT IN THEDIGITAL AGE
We surveyed over 1,500 consumers and 150 marketers from the U.S., UK and Australia, finding that marketers are spending lots of money to produce content consumers don't want. Read this report to discover what type of content consumers seek, trust and are influenced by most.Get Report
UGC RIGHTS MANAGEMENT: WHEN, WHERE, WHY? Watch this on-demand webinar to hear Hunter Douglas' General Counsel share some of the most common legal concerns around user-generated content and how companies can effectively obtain and manage content rights with Stackla.Watch Webinar
CONSUMER CONTENT REPORT: INFLUENCE IN THE DIGITAL AGE We surveyed 2,000 adults in the U.S., UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most. The survey revealed that 60% of consumers think UGC is the most authentic form of content.Get Report
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SEE HOW YOU CAN START GETTING BETTER CONTENT WITH LESS EFFORT.Request A Demo
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