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TOURISM FAST FACTS
Tourism in Tasmania directly and indirectly contributes around $3.2 billion or 10.3 per cent to Gross State Product (GSP) Tourism directly contributes $1.49 billion or about 4.9 per cent to Tasmania's Gross Product. Tourism directly and indirectly supports around 42 000 jobs in Tasmania or about 17.2 per cent of total Tasmanian employmentANNUAL REPORTS
Annual Reports. Tourism Tasmania's Annual Report 2019-20 details Tourism Tasmania's performance during the year in review. Tourism Tasmania's annual reports are normally tabled in parliament in TASMANIAN VISITOR SURVEY Tasmanian Visitor Survey. The Tasmanian Visitor Survey (TVS) provides a profile of the characteristics, travel behaviour and expenditure of international and domestic visitors to Tasmania. The survey is acknowledged as the most reliable source of statistical data on visitors to Tasmania, being based on an exit sample of more than 9000visitors
TASMANIA – COME DOWN FOR AIR The state’s evolved tourism brand Tasmania - Come Down For Air invites travellers to take a break from the stress and routine of their everyday lives.When everywhere can feel generic – our potential visitors are being encouraged to feel more human on an island of difference.JOBS AND TENDERS
Professional photographers, videographers and writers interested in working with Tourism Tasmania can apply to join our Production Register (Multi-Use List). The multi-use list is a list of pre-qualified contractors approved to provide professional content production services to Tourism Tasmania. Tourism Tasmania engages contractors on an as CHIEF EXECUTIVE OFFICER As Chief Executive Officer, John has overall responsibility for Tourism Tasmania's marketing, corporate and organisational strategies and the delivery of programs to fulfil these strategies. John oversees the effective and efficient operation of the organisation, which employs around sixty people. He is a director on Tourism Tasmania'sboard
MONA VISITORS STATISTICS MONA Visitors Statistics. Museum of Old and New Art - Visitor Statistics. The following data is compiled from the results of the Tasmanian Visitor Survey. Mona - Visitor Profile for year ending Sep 2018 Mona - Visitor profile for year ending Sep 2017 Mona - Visitor Profile for year ending Dec 2016 MANAGER BETTER BUSINESS The better business team is also responsible for supporting the organisation’s governance programs, providing a safe and supportive work environment, overseeing its financial program and ensuring appropriate risk and contract management services are in place to enable Tourism Tasmania to efficiently and effectively deliver itsprograms
TOURISM TASMANIA VISUAL LIBRARY Lookatme digital asset management. What are you looking for today? HOME - TOURISM TASMANIA CORPORATE Tourism Tasmania Corporate undertakes tourism marketing to encourage holiday travel to TasmaniaTOURISM FAST FACTS
Tourism in Tasmania directly and indirectly contributes around $3.2 billion or 10.3 per cent to Gross State Product (GSP) Tourism directly contributes $1.49 billion or about 4.9 per cent to Tasmania's Gross Product. Tourism directly and indirectly supports around 42 000 jobs in Tasmania or about 17.2 per cent of total Tasmanian employmentANNUAL REPORTS
Annual Reports. Tourism Tasmania's Annual Report 2019-20 details Tourism Tasmania's performance during the year in review. Tourism Tasmania's annual reports are normally tabled in parliament in TASMANIAN VISITOR SURVEY Tasmanian Visitor Survey. The Tasmanian Visitor Survey (TVS) provides a profile of the characteristics, travel behaviour and expenditure of international and domestic visitors to Tasmania. The survey is acknowledged as the most reliable source of statistical data on visitors to Tasmania, being based on an exit sample of more than 9000visitors
TASMANIA – COME DOWN FOR AIR The state’s evolved tourism brand Tasmania - Come Down For Air invites travellers to take a break from the stress and routine of their everyday lives.When everywhere can feel generic – our potential visitors are being encouraged to feel more human on an island of difference.JOBS AND TENDERS
Professional photographers, videographers and writers interested in working with Tourism Tasmania can apply to join our Production Register (Multi-Use List). The multi-use list is a list of pre-qualified contractors approved to provide professional content production services to Tourism Tasmania. Tourism Tasmania engages contractors on an as CHIEF EXECUTIVE OFFICER As Chief Executive Officer, John has overall responsibility for Tourism Tasmania's marketing, corporate and organisational strategies and the delivery of programs to fulfil these strategies. John oversees the effective and efficient operation of the organisation, which employs around sixty people. He is a director on Tourism Tasmania'sboard
MONA VISITORS STATISTICS MONA Visitors Statistics. Museum of Old and New Art - Visitor Statistics. The following data is compiled from the results of the Tasmanian Visitor Survey. Mona - Visitor Profile for year ending Sep 2018 Mona - Visitor profile for year ending Sep 2017 Mona - Visitor Profile for year ending Dec 2016 MANAGER BETTER BUSINESS The better business team is also responsible for supporting the organisation’s governance programs, providing a safe and supportive work environment, overseeing its financial program and ensuring appropriate risk and contract management services are in place to enable Tourism Tasmania to efficiently and effectively deliver itsprograms
TOURISM TASMANIA VISUAL LIBRARY Lookatme digital asset management. What are you looking for today?REGIONAL TOURISM
Regional Tourism. Regional tourism in Tasmania is based around four regional tourism organisations that cover the north-west and west coast, the southern region, the northern region and the east coast. TASMANIAN VISITOR SURVEY Tasmanian Visitor Survey. The Tasmanian Visitor Survey (TVS) provides a profile of the characteristics, travel behaviour and expenditure of international and domestic visitors to Tasmania. The survey is acknowledged as the most reliable source of statistical data on visitors to Tasmania, being based on an exit sample of more than 9000visitors
SOCIAL MEDIA
Social Media. Tourism Tasmania's approach to social media aims to stimulate positive conversations about Tasmania across our key social media platforms of Facebook, Instagram and Twitter. We primarily share user-generated content (online content posted by others) to tell Tasmania's story: images, videos and words by locals and visitors to THE FUTURE IS BRIGHT IN TASMANIA Tasmania's past, present and future is richly connected to the sea. The recently launched Tasman Wine and Spirit Trail includes Nonesuch Distillery, Cape Bernier Vineyard, Hellfire Bluff Distillery, Bangor Vineyard Shed, Impression Bay Distillery and McHenry’s Distillery. Visitors can drop into the six boutique wineries and artisan CHIEF EXECUTIVE OFFICER As Chief Executive Officer, John has overall responsibility for Tourism Tasmania's marketing, corporate and organisational strategies and the delivery of programs to fulfil these strategies. John oversees the effective and efficient operation of the organisation, which employs around sixty people. He is a director on Tourism Tasmania'sboard
MANAGEMENT TEAM
Management Team. Tourism Tasmania consists of Marketing, Planning and Operations, and Aviation and Access Development. See also Our Structure.. Chief Executive Officer DIRECT FLIGHTS TO KING AND FLINDERS ISLANDS Flights from Hobart to King Island start at $460 return. Flights from Hobart to Flinders Island start at $478 return. The first flights start on 30 September ahead of the school holiday period. The government is supporting these services for an initial 18 week trial period, if the demand remains then the services could be offered onregular basis.
MONA VISITORS STATISTICS MONA Visitors Statistics. Museum of Old and New Art - Visitor Statistics. The following data is compiled from the results of the Tasmanian Visitor Survey. Mona - Visitor Profile for year ending Sep 2018 Mona - Visitor profile for year ending Sep 2017 Mona - Visitor Profile for year ending Dec 2016 FLINDERS ISLAND VISITOR SURVEY 2014 Flinders Island Visitor Survey 2014. Tourism Tasmania, in partnership with Roy Morgan Research, undertook a 12 month survey of visitors to Flinders Island, which concluded at the end of January 2014. The exit survey provides estimates of the number of visitors to the island, including the number of nights and expenditure, as well as visitor TOURISM TASMANIA VISUAL LIBRARY Lookatme digital asset management. Please enter your email address andpassword.
HOME - TOURISM TASMANIA CORPORATE Tourism Tasmania Corporate undertakes tourism marketing to encourage holiday travel to TasmaniaTOURISM FAST FACTS
Tourism in Tasmania directly and indirectly contributes around $3.2 billion or 10.3 per cent to Gross State Product (GSP) Tourism directly contributes $1.49 billion or about 4.9 per cent to Tasmania's Gross Product. Tourism directly and indirectly supports around 42 000 jobs in Tasmania or about 17.2 per cent of total Tasmanian employmentREGIONAL TOURISM
Regional Tourism. Regional tourism in Tasmania is based around four regional tourism organisations that cover the north-west and west coast, the southern region, the northern region and the east coast. MAKE YOURSELF AT HOME Make Yourself at Home is a campaign developed by Tourism Tasmania to encourage Tasmanians to holiday at home and explore their State and support the local tourism industry. The campaign has been developed in partnership with the four regional tourism organisations, the Department of State Growth, the Tasmanian Hospitality Association andthe
TASMANIAN VISITOR SURVEY Tasmanian Visitor Survey. The Tasmanian Visitor Survey (TVS) provides a profile of the characteristics, travel behaviour and expenditure of international and domestic visitors to Tasmania. The survey is acknowledged as the most reliable source of statistical data on visitors to Tasmania, being based on an exit sample of more than 9000visitors
TASMANIA – COME DOWN FOR AIR The state’s evolved tourism brand Tasmania - Come Down For Air invites travellers to take a break from the stress and routine of their everyday lives.When everywhere can feel generic – our potential visitors are being encouraged to feel more human on an island of difference. THE FUTURE IS BRIGHT IN TASMANIA Tasmania's past, present and future is richly connected to the sea. The recently launched Tasman Wine and Spirit Trail includes Nonesuch Distillery, Cape Bernier Vineyard, Hellfire Bluff Distillery, Bangor Vineyard Shed, Impression Bay Distillery and McHenry’s Distillery. Visitors can drop into the six boutique wineries and artisanJOBS AND TENDERS
Professional photographers, videographers and writers interested in working with Tourism Tasmania can apply to join our Production Register (Multi-Use List). The multi-use list is a list of pre-qualified contractors approved to provide professional content production services to Tourism Tasmania. Tourism Tasmania engages contractors on an as EXPRESSIONS OF INTEREST TOURISM TASMANIA VISUAL LIBRARY Lookatme digital asset management. What are you looking for today? HOME - TOURISM TASMANIA CORPORATE Tourism Tasmania Corporate undertakes tourism marketing to encourage holiday travel to TasmaniaTOURISM FAST FACTS
Tourism in Tasmania directly and indirectly contributes around $3.2 billion or 10.3 per cent to Gross State Product (GSP) Tourism directly contributes $1.49 billion or about 4.9 per cent to Tasmania's Gross Product. Tourism directly and indirectly supports around 42 000 jobs in Tasmania or about 17.2 per cent of total Tasmanian employment MAKE YOURSELF AT HOME Make Yourself at Home is a campaign developed by Tourism Tasmania to encourage Tasmanians to holiday at home and explore their State and support the local tourism industry. The campaign has been developed in partnership with the four regional tourism organisations, the Department of State Growth, the Tasmanian Hospitality Association andthe
REGIONAL TOURISM
Regional Tourism. Regional tourism in Tasmania is based around four regional tourism organisations that cover the north-west and west coast, the southern region, the northern region and the east coast.VISITOR STATISTICS
Tourism Tasmania's quarterly Tourism Snapshot contains a summary of the latest Tasmanian Visitor Survey (TVS) results, along with additional data from Tourism Research Australia.. The Tasmanian Visitor Survey is a quarterly exit survey of visitors leaving thestate.
TASMANIAN VISITOR SURVEY Tasmanian Visitor Survey. The Tasmanian Visitor Survey (TVS) provides a profile of the characteristics, travel behaviour and expenditure of international and domestic visitors to Tasmania. The survey is acknowledged as the most reliable source of statistical data on visitors to Tasmania, being based on an exit sample of more than 9000visitors
ANNUAL REPORTS
Annual Reports. Tourism Tasmania's Annual Report 2019-20 details Tourism Tasmania's performance during the year in review. Tourism Tasmania's annual reports are normally tabled in parliament in THE FUTURE IS BRIGHT IN TASMANIA Tasmania's past, present and future is richly connected to the sea. The recently launched Tasman Wine and Spirit Trail includes Nonesuch Distillery, Cape Bernier Vineyard, Hellfire Bluff Distillery, Bangor Vineyard Shed, Impression Bay Distillery and McHenry’s Distillery. Visitors can drop into the six boutique wineries and artisan EXPRESSIONS OF INTEREST TOURISM TASMANIA VISUAL LIBRARY Lookatme digital asset management. What are you looking for today? WHAT WE DO - TOURISM TASMANIA CORPORATE Working with stakeholders. Tourism Tasmania is the lead agency in achieving the government and tourism industry’s shared T21 Tasmanian Visitor Economy Strategy to grow the state’s visitor economy. It works closely with the Department of State Growth and other government and non-government stakeholders responsible for ensuring the growth of MAKE YOURSELF AT HOME Make Yourself at Home is a campaign developed by Tourism Tasmania to encourage Tasmanians to holiday at home and explore their State and support the local tourism industry. The campaign has been developed in partnership with the four regional tourism organisations, the Department of State Growth, the Tasmanian Hospitality Association andthe
VISITOR STATISTICS
Tourism Tasmania's quarterly Tourism Snapshot contains a summary of the latest Tasmanian Visitor Survey (TVS) results, along with additional data from Tourism Research Australia.. The Tasmanian Visitor Survey is a quarterly exit survey of visitors leaving thestate.
TASMANIAN VISITOR SURVEY Tasmanian Visitor Survey. The Tasmanian Visitor Survey (TVS) provides a profile of the characteristics, travel behaviour and expenditure of international and domestic visitors to Tasmania. The survey is acknowledged as the most reliable source of statistical data on visitors to Tasmania, being based on an exit sample of more than 9000visitors
MAKE YOURSELF AT HOME TRAVEL VOUCHER Make Yourself At Home travel voucher. On 27 August 2020, the Premier announced the details of the new Make Yourself at Home voucher incentive scheme which aims to drive intrastate visitation and support and encourage Tasmanians to get out and experience their home state. The $7.5 million initiative will run between 7 September 2020 and 1 EXPRESSIONS OF INTEREST Expressions of interest are now closed. Find out more about the Off Season campaign and how you can get involved here.. This winter it’s critical that we do as much as we can to encourage visitation to the state and support the continuing recovery of the tourism and hospitality industry.DRIVE JOURNEYS
The Tasmanian Drive Journeys have been developed to encourage locals and visitors to get out and about and explore Tasmania’s regions. To complement the existing Western Wilds and the evolved Great Eastern Drive, the new Journeys are Southern Edge, Northern Forage and Heartlands. The Journeys will be the foundation of a whole-of-statetouring
CRUISE SHIP TOURISM
Cruise ships in Tasmania. Tasmania's major ports for cruise ships are Burnie and Hobart, accommodating one and two cruise ships respectively on any one day. Periodic visits by small to medium sized cruise ships are also made to Devonport and Inspection Head. Cruise ships also call at a number of outports around the state, with several visits toVISUAL LIBRARY
Tourism Tasmania's visual library contains an extensive collection of images and videos featuring Tasmania's regions and tourism productsand experiences.
CHIEF EXECUTIVE OFFICER As Chief Executive Officer, John has overall responsibility for Tourism Tasmania's marketing, corporate and organisational strategies and the delivery of programs to fulfil these strategies. John oversees the effective and efficient operation of the organisation, which employs around sixty people. He is a director on Tourism Tasmania'sboard
HOME - TOURISM TASMANIA CORPORATE Tourism Tasmania Corporate undertakes tourism marketing to encourage holiday travel to TasmaniaTOURISM FAST FACTS
Tourism in Tasmania directly and indirectly contributes around $3.2 billion or 10.3 per cent to Gross State Product (GSP) Tourism directly contributes $1.49 billion or about 4.9 per cent to Tasmania's Gross Product. Tourism directly and indirectly supports around 42 000 jobs in Tasmania or about 17.2 per cent of total Tasmanian employmentREGIONAL TOURISM
Regional Tourism. Regional tourism in Tasmania is based around four regional tourism organisations that cover the north-west and west coast, the southern region, the northern region and the east coast. MAKE YOURSELF AT HOME Make Yourself at Home is a campaign developed by Tourism Tasmania to encourage Tasmanians to holiday at home and explore their State and support the local tourism industry. The campaign has been developed in partnership with the four regional tourism organisations, the Department of State Growth, the Tasmanian Hospitality Association andthe
TASMANIAN VISITOR SURVEY Tasmanian Visitor Survey. The Tasmanian Visitor Survey (TVS) provides a profile of the characteristics, travel behaviour and expenditure of international and domestic visitors to Tasmania. The survey is acknowledged as the most reliable source of statistical data on visitors to Tasmania, being based on an exit sample of more than 9000visitors
TASMANIA – COME DOWN FOR AIR The state’s evolved tourism brand Tasmania - Come Down For Air invites travellers to take a break from the stress and routine of their everyday lives.When everywhere can feel generic – our potential visitors are being encouraged to feel more human on an island of difference. THE FUTURE IS BRIGHT IN TASMANIA Tasmania's past, present and future is richly connected to the sea. The recently launched Tasman Wine and Spirit Trail includes Nonesuch Distillery, Cape Bernier Vineyard, Hellfire Bluff Distillery, Bangor Vineyard Shed, Impression Bay Distillery and McHenry’s Distillery. Visitors can drop into the six boutique wineries and artisanJOBS AND TENDERS
Professional photographers, videographers and writers interested in working with Tourism Tasmania can apply to join our Production Register (Multi-Use List). The multi-use list is a list of pre-qualified contractors approved to provide professional content production services to Tourism Tasmania. Tourism Tasmania engages contractors on an as EXPRESSIONS OF INTEREST TOURISM TASMANIA VISUAL LIBRARY Lookatme digital asset management. What are you looking for today? HOME - TOURISM TASMANIA CORPORATE Tourism Tasmania Corporate undertakes tourism marketing to encourage holiday travel to TasmaniaTOURISM FAST FACTS
Tourism in Tasmania directly and indirectly contributes around $3.2 billion or 10.3 per cent to Gross State Product (GSP) Tourism directly contributes $1.49 billion or about 4.9 per cent to Tasmania's Gross Product. Tourism directly and indirectly supports around 42 000 jobs in Tasmania or about 17.2 per cent of total Tasmanian employmentREGIONAL TOURISM
Regional Tourism. Regional tourism in Tasmania is based around four regional tourism organisations that cover the north-west and west coast, the southern region, the northern region and the east coast. MAKE YOURSELF AT HOME Make Yourself at Home is a campaign developed by Tourism Tasmania to encourage Tasmanians to holiday at home and explore their State and support the local tourism industry. The campaign has been developed in partnership with the four regional tourism organisations, the Department of State Growth, the Tasmanian Hospitality Association andthe
TASMANIAN VISITOR SURVEY Tasmanian Visitor Survey. The Tasmanian Visitor Survey (TVS) provides a profile of the characteristics, travel behaviour and expenditure of international and domestic visitors to Tasmania. The survey is acknowledged as the most reliable source of statistical data on visitors to Tasmania, being based on an exit sample of more than 9000visitors
TASMANIA – COME DOWN FOR AIR The state’s evolved tourism brand Tasmania - Come Down For Air invites travellers to take a break from the stress and routine of their everyday lives.When everywhere can feel generic – our potential visitors are being encouraged to feel more human on an island of difference. THE FUTURE IS BRIGHT IN TASMANIA Tasmania's past, present and future is richly connected to the sea. The recently launched Tasman Wine and Spirit Trail includes Nonesuch Distillery, Cape Bernier Vineyard, Hellfire Bluff Distillery, Bangor Vineyard Shed, Impression Bay Distillery and McHenry’s Distillery. Visitors can drop into the six boutique wineries and artisanJOBS AND TENDERS
Professional photographers, videographers and writers interested in working with Tourism Tasmania can apply to join our Production Register (Multi-Use List). The multi-use list is a list of pre-qualified contractors approved to provide professional content production services to Tourism Tasmania. Tourism Tasmania engages contractors on an as EXPRESSIONS OF INTEREST TOURISM TASMANIA VISUAL LIBRARY Lookatme digital asset management. What are you looking for today? WHAT WE DO - TOURISM TASMANIA CORPORATE Working with stakeholders. Tourism Tasmania is the lead agency in achieving the government and tourism industry’s shared T21 Tasmanian Visitor Economy Strategy to grow the state’s visitor economy. It works closely with the Department of State Growth and other government and non-government stakeholders responsible for ensuring the growth of MAKE YOURSELF AT HOME Make Yourself at Home is a campaign developed by Tourism Tasmania to encourage Tasmanians to holiday at home and explore their State and support the local tourism industry. The campaign has been developed in partnership with the four regional tourism organisations, the Department of State Growth, the Tasmanian Hospitality Association andthe
VISITOR STATISTICS
Tourism Tasmania's quarterly Tourism Snapshot contains a summary of the latest Tasmanian Visitor Survey (TVS) results, along with additional data from Tourism Research Australia.. The Tasmanian Visitor Survey is a quarterly exit survey of visitors leaving thestate.
TASMANIAN VISITOR SURVEY Tasmanian Visitor Survey. The Tasmanian Visitor Survey (TVS) provides a profile of the characteristics, travel behaviour and expenditure of international and domestic visitors to Tasmania. The survey is acknowledged as the most reliable source of statistical data on visitors to Tasmania, being based on an exit sample of more than 9000visitors
MAKE YOURSELF AT HOME TRAVEL VOUCHER Make Yourself At Home travel voucher. On 27 August 2020, the Premier announced the details of the new Make Yourself at Home voucher incentive scheme which aims to drive intrastate visitation and support and encourage Tasmanians to get out and experience their home state. The $7.5 million initiative will run between 7 September 2020 and 1 EXPRESSIONS OF INTEREST Expressions of interest are now closed. Find out more about the Off Season campaign and how you can get involved here.. This winter it’s critical that we do as much as we can to encourage visitation to the state and support the continuing recovery of the tourism and hospitality industry.DRIVE JOURNEYS
The Tasmanian Drive Journeys have been developed to encourage locals and visitors to get out and about and explore Tasmania’s regions. To complement the existing Western Wilds and the evolved Great Eastern Drive, the new Journeys are Southern Edge, Northern Forage and Heartlands. The Journeys will be the foundation of a whole-of-statetouring
CRUISE SHIP TOURISM
Cruise ships in Tasmania. Tasmania's major ports for cruise ships are Burnie and Hobart, accommodating one and two cruise ships respectively on any one day. Periodic visits by small to medium sized cruise ships are also made to Devonport and Inspection Head. Cruise ships also call at a number of outports around the state, with several visits toVISUAL LIBRARY
Tourism Tasmania's visual library contains an extensive collection of images and videos featuring Tasmania's regions and tourism productsand experiences.
CHIEF EXECUTIVE OFFICER As Chief Executive Officer, John has overall responsibility for Tourism Tasmania's marketing, corporate and organisational strategies and the delivery of programs to fulfil these strategies. John oversees the effective and efficient operation of the organisation, which employs around sixty people. He is a director on Tourism Tasmania'sboard
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TOURISM TASMANIA
Our role is to create demand for travel to the state by connecting people culturally and emotionally to TasmaniaFEATURES
Campaign
WINTER 2021
Tourism Tasmania invites consumers to embrace wintery holidays in our new campaign - The Off Season.Launch
DRIVE JOURNEYS
An initiative of the Tasmanian Government to inspire locals and visitors to explore regional TasmaniaSupport
INDUSTRY RECOVERY
Information from T21 on the recovery of Tasmania’s visitor economy TOURISM INDUSTRY NEWSSee all news
THE OFF SEASON IS CALLING4 June 2021
Tourism Tasmania's winter campaign is underway. Learn more about the latest Off Season experiences and activations. NEW DIRECT AUCKLAND – HOBART FLIGHTS12 April 2021
Tasmania will welcome direct flights between Auckland and Hobart withAir New Zealand.
NEW GOLF CAMPAIGN TEES OFF22 March 2021
Golfers from across the country are being encouraged to test their abilities on Tasmania’s world-class golf courses.See all news
DESTINATION AND PRODUCT NEWS See all destination news What's new in Tasmania4 June 2021
What's new in Tasmania Tasmania’s spirit has reigned strong throughout 2020, with new businesses launching around the island. See all destination newsOUR SERVICES
TOURISM TALK NEWSLETTER Subscribe and stay updatedATDW ONLINE
Update your product listingVISUAL LIBRARY
Browse and download media TASSIE SPECIALIST PROGRAM For travel sellers who want to learn more about TasmaniaUSEFUL LINKS
T21 VISITOR ECONOMY STRATEGY ACCESS 2020 AIR AND SEA ACCESS STRATEGYREGIONAL TOURISM
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