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TRENDWATCHING
We work with trends, and turn them into meaningful opportunities. As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide. Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan theglobe to spotlight
TRENDWATCHING
To help us, you (and the world) succeed in that mission, we developed TrendWatching Academy – in collaboration with Business of Purpose. In a nutshell: A 25-lesson, self-paced, on-demand, pre-recorded online course, focused on trends and innovation, for only US$ 249 (or the equivalent in your own currency). Learn new skills to identify andTRENDWATCHING
We work with 800+ clients, from the world’s biggest brands all the way to small purpose-driven organizations, delivering endless meaningful opportunities and insights to act upon. Our Free Trend Updates – including Innovation of the Day and Make→Shift – are consumed by over 100,000+ business professionals across almost all continents v ia email, WhatsApp, Telegram, Slack and more. #1 HOW TO SPOT TRENDS TREND TIPS & TOOLS #1 1. BASIC NEEDS These are the forces that have been shaping human behavior for years (if not forever!). Think status, fairness, community and AFTER THE VIRUS: 10 TRENDS RADICALLY ACCELERATED BY THE PLEASE NOTE: We published the below in March 2020.For an up-to-date take on the opportunities that exist in (post-covid) 2021, please dive into our 21 trend driven opportunities for 2021!. March 2020 | The prospect of a pandemic has been a well known systemic risk for many years, but no one could have predicted the exact timing or nature of the current coronavirus crisis.21 TRENDS FOR 2021
It's partnering with other players for micro-fulfillment, e-bikes, pop-up clinics and urban farming. We’re steadily moving towards people-first, car-free urban environments that prioritize wellbeing. In 2021, it’s high time to contribute to laying a foundation for this revolution. Opportunities include micro-mobility, urban farmingand
TRENDWATCHING
Lets face it, many companies lie.But increasingly, whether by regulatory bodies or consumers themselves, dishonesty and malpractice will be exposed:. The sales event ‘Black Friday’ was re-named ‘Black Fraud‘ by Brazilian consumers as companies were spotted raising prices in advance so they could then bring them down on the day. According to Merca 20, in Mexico between 2012 and 2015JWT - TRENDWATCHING
JWT. We are very pleased with the Premium Service - great content & brainstorming ideas. Our strategic planners use it to come up with fresh client strategy, while our creatives, designers & activation teams turn the insights into creative campaigns for the Thai market. We also use key findings from the Trend Report with clients, mixingour
THE FUTURE OF WELLBEING Our friends at the Global Wellness Institute estimate the value of the global wellness economy to have hit $4.2 trillion in 2017, growing nearly twice as fast as overall economic growth from 2015 to 2017. And yet instead of wellness, in this report, we’ve opted to focus on wellbeing. This report isn’t dedicated to Insta-wellness: wellness INNOVATION OF THE DAY The plate was designed by Waarmakers based on research by Wageningen University that HAK commissioned, and uses optical illusion and subconscious cues to help kids eat more vegetables. The plate's design is driven by five scientific insights: (1) Children mirror adults' behavior, so instead of colorful plastic, the plate is round andceramic
TRENDWATCHING
We work with trends, and turn them into meaningful opportunities. As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide. Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan theglobe to spotlight
TRENDWATCHING
To help us, you (and the world) succeed in that mission, we developed TrendWatching Academy – in collaboration with Business of Purpose. In a nutshell: A 25-lesson, self-paced, on-demand, pre-recorded online course, focused on trends and innovation, for only US$ 249 (or the equivalent in your own currency). Learn new skills to identify andTRENDWATCHING
We work with 800+ clients, from the world’s biggest brands all the way to small purpose-driven organizations, delivering endless meaningful opportunities and insights to act upon. Our Free Trend Updates – including Innovation of the Day and Make→Shift – are consumed by over 100,000+ business professionals across almost all continents v ia email, WhatsApp, Telegram, Slack and more. #1 HOW TO SPOT TRENDS TREND TIPS & TOOLS #1 1. BASIC NEEDS These are the forces that have been shaping human behavior for years (if not forever!). Think status, fairness, community and AFTER THE VIRUS: 10 TRENDS RADICALLY ACCELERATED BY THE PLEASE NOTE: We published the below in March 2020.For an up-to-date take on the opportunities that exist in (post-covid) 2021, please dive into our 21 trend driven opportunities for 2021!. March 2020 | The prospect of a pandemic has been a well known systemic risk for many years, but no one could have predicted the exact timing or nature of the current coronavirus crisis.21 TRENDS FOR 2021
It's partnering with other players for micro-fulfillment, e-bikes, pop-up clinics and urban farming. We’re steadily moving towards people-first, car-free urban environments that prioritize wellbeing. In 2021, it’s high time to contribute to laying a foundation for this revolution. Opportunities include micro-mobility, urban farmingand
TRENDWATCHING
Lets face it, many companies lie.But increasingly, whether by regulatory bodies or consumers themselves, dishonesty and malpractice will be exposed:. The sales event ‘Black Friday’ was re-named ‘Black Fraud‘ by Brazilian consumers as companies were spotted raising prices in advance so they could then bring them down on the day. According to Merca 20, in Mexico between 2012 and 2015JWT - TRENDWATCHING
JWT. We are very pleased with the Premium Service - great content & brainstorming ideas. Our strategic planners use it to come up with fresh client strategy, while our creatives, designers & activation teams turn the insights into creative campaigns for the Thai market. We also use key findings from the Trend Report with clients, mixingour
THE FUTURE OF WELLBEING Our friends at the Global Wellness Institute estimate the value of the global wellness economy to have hit $4.2 trillion in 2017, growing nearly twice as fast as overall economic growth from 2015 to 2017. And yet instead of wellness, in this report, we’ve opted to focus on wellbeing. This report isn’t dedicated to Insta-wellness: wellness INNOVATION OF THE DAY The plate was designed by Waarmakers based on research by Wageningen University that HAK commissioned, and uses optical illusion and subconscious cues to help kids eat more vegetables. The plate's design is driven by five scientific insights: (1) Children mirror adults' behavior, so instead of colorful plastic, the plate is round andceramic
TRENDWATCHING
We scan the globe to spotlight promising consumer trends, insights and opportunities to inspire, guide and empower future-focusedprofessionals.
TRENDWATCHING
We work with 800+ clients, from the world’s biggest brands all the way to small purpose-driven organizations, delivering endless meaningful opportunities and insights to act upon. Our Free Trend Updates – including Innovation of the Day and Make→Shift – are consumed by over 100,000+ business professionals across almost all continents v ia email, WhatsApp, Telegram, Slack and more.21 TRENDS FOR 2021
It's partnering with other players for micro-fulfillment, e-bikes, pop-up clinics and urban farming. We’re steadily moving towards people-first, car-free urban environments that prioritize wellbeing. In 2021, it’s high time to contribute to laying a foundation for this revolution. Opportunities include micro-mobility, urban farmingand
2. DEEP RETAIL
In the retail universe of 2018, data is gravity. It’s the fundamental force that draws retailers and consumers together. Its presence or absence shapes pretty much everything. For years now every customer with a smartphone has been a human data source, endlessly spinning off the GPS information, Likes, searches, purchases, viewsand more that allow
TRENDWATCHING BLOG
From Facebook to Snapchat, Netflix to Zipcar, Seventh Generation to Tesla, the business world is full of examples of new entrants that ‘senior’ (in both senses of the word!) executives initially dismissed as frivolous or uninteresting. Successful trend-driven innovation is about isolating and decoding the underlying behaviors— even those
HOTELS.COM BEGAN OFFERING THE CHANCE TO LITERALLY ‘HIDE Travelers can book a stay in an unspecified, underground location inNew Mexico.
GREENWOOD, A DIGITAL BANK DESIGNED TO EMPOWER BLACK AND Started by rapper Michael “Killer Mike” Render, Greenwood aims to ensure communities of color can accrue wealth and combat systematicoppression.
WATERWEG TURNS DREDGED SEDIMENT INTO RAIN-PERMEABLE PAVING Made of dredged river sediment, Waterweg tiles are designed to let water pass through, helping prevent urban flooding and sewage systemsfrom overflowing.
GAMING TECH MAKER RAZER REDESIGNS OCEAN CLEANING CLEARBOT If you follow sustainability news, there's a good chance you've read about Clearbot.It's a small, solar-powered robot that collects trash from water. The self-navigating bot uses AI to detect, remove and analyze debris, allowing it to distinguish between jellyfish andplastic bags.
MASTERCARD CONNECTS CARD EXPIRY DATE TO WILDLIFE EXTINCTION By linking a tangible expiry date to four very specific animals, Mastercard makes it abundantly clear how little time is left to save over 2,000 species on the critically endangered list, and how urgent it is to preserve their habitats before they're lost forever.. The cards were created in partnership with Conservation International, which will receive USD 1 for each card sold.TRENDWATCHING
We work with trends, and turn them into meaningful opportunities. As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide. Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan theglobe to spotlight
5 TRENDS FOR 2020 (AND 21 FOR 2021!) It’s here! For what feels like forever, 2020 has been every trend watcher’s near-mythical time horizon. Now, we’re about to live it. New challenges – and huge new opportunities! – are ahead. So here are five key emerging consumer trends to supercharge your planning.TRENDWATCHING
To help us, you (and the world) succeed in that mission, we developed TrendWatching Academy – in collaboration with Business of Purpose. In a nutshell: A 25-lesson, self-paced, on-demand, pre-recorded online course, focused on trends and innovation, for only US$ 249 (or the equivalent in your own currency). Learn new skills to identify andTRENDWATCHING
As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide, inspire and empower business professionals – whether they be marketers, creatives, strategists, entrepreneurs or innovators – to bring to market more sustainable CONSUMER TREND CANVAS Download a blank CONSUMER TREND CANVAS – Print it out, as big as you can!Use it to structure an innovation session with your team or a client. Take a trend – Either from us or elsewhere. Start with the left hand side ‘Analyze’ – Add supporting insights, data and examples. Keep circling back to re-examine how the segments relate toeach other.
21 TRENDS FOR 2021
It's partnering with other players for micro-fulfillment, e-bikes, pop-up clinics and urban farming. We’re steadily moving towards people-first, car-free urban environments that prioritize wellbeing. In 2021, it’s high time to contribute to laying a foundation for this revolution. Opportunities include micro-mobility, urban farmingand
AFTER THE VIRUS: 10 TRENDS RADICALLY ACCELERATED BY THE PLEASE NOTE: We published the below in March 2020.For an up-to-date take on the opportunities that exist in (post-covid) 2021, please dive into our 21 trend driven opportunities for 2021!. March 2020 | The prospect of a pandemic has been a well known systemic risk for many years, but no one could have predicted the exact timing or nature of the current coronavirus crisis. #1 HOW TO SPOT TRENDS TREND TIPS & TOOLS #1 1. BASIC NEEDS These are the forces that have been shaping human behavior for years (if not forever!). Think status, fairness, community andTRENDWATCHING
Lets face it, many companies lie.But increasingly, whether by regulatory bodies or consumers themselves, dishonesty and malpractice will be exposed:. The sales event ‘Black Friday’ was re-named ‘Black Fraud‘ by Brazilian consumers as companies were spotted raising prices in advance so they could then bring them down on the day. According to Merca 20, in Mexico between 2012 and 2015 THE FUTURE OF WELLBEING Our friends at the Global Wellness Institute estimate the value of the global wellness economy to have hit $4.2 trillion in 2017, growing nearly twice as fast as overall economic growth from 2015 to 2017. And yet instead of wellness, in this report, we’ve opted to focus on wellbeing. This report isn’t dedicated to Insta-wellness: wellnessTRENDWATCHING
We work with trends, and turn them into meaningful opportunities. As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide. Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan theglobe to spotlight
5 TRENDS FOR 2020 (AND 21 FOR 2021!) It’s here! For what feels like forever, 2020 has been every trend watcher’s near-mythical time horizon. Now, we’re about to live it. New challenges – and huge new opportunities! – are ahead. So here are five key emerging consumer trends to supercharge your planning.TRENDWATCHING
To help us, you (and the world) succeed in that mission, we developed TrendWatching Academy – in collaboration with Business of Purpose. In a nutshell: A 25-lesson, self-paced, on-demand, pre-recorded online course, focused on trends and innovation, for only US$ 249 (or the equivalent in your own currency). Learn new skills to identify andTRENDWATCHING
As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide, inspire and empower business professionals – whether they be marketers, creatives, strategists, entrepreneurs or innovators – to bring to market more sustainable CONSUMER TREND CANVAS Download a blank CONSUMER TREND CANVAS – Print it out, as big as you can!Use it to structure an innovation session with your team or a client. Take a trend – Either from us or elsewhere. Start with the left hand side ‘Analyze’ – Add supporting insights, data and examples. Keep circling back to re-examine how the segments relate toeach other.
21 TRENDS FOR 2021
It's partnering with other players for micro-fulfillment, e-bikes, pop-up clinics and urban farming. We’re steadily moving towards people-first, car-free urban environments that prioritize wellbeing. In 2021, it’s high time to contribute to laying a foundation for this revolution. Opportunities include micro-mobility, urban farmingand
AFTER THE VIRUS: 10 TRENDS RADICALLY ACCELERATED BY THE PLEASE NOTE: We published the below in March 2020.For an up-to-date take on the opportunities that exist in (post-covid) 2021, please dive into our 21 trend driven opportunities for 2021!. March 2020 | The prospect of a pandemic has been a well known systemic risk for many years, but no one could have predicted the exact timing or nature of the current coronavirus crisis. #1 HOW TO SPOT TRENDS TREND TIPS & TOOLS #1 1. BASIC NEEDS These are the forces that have been shaping human behavior for years (if not forever!). Think status, fairness, community andTRENDWATCHING
Lets face it, many companies lie.But increasingly, whether by regulatory bodies or consumers themselves, dishonesty and malpractice will be exposed:. The sales event ‘Black Friday’ was re-named ‘Black Fraud‘ by Brazilian consumers as companies were spotted raising prices in advance so they could then bring them down on the day. According to Merca 20, in Mexico between 2012 and 2015 THE FUTURE OF WELLBEING Our friends at the Global Wellness Institute estimate the value of the global wellness economy to have hit $4.2 trillion in 2017, growing nearly twice as fast as overall economic growth from 2015 to 2017. And yet instead of wellness, in this report, we’ve opted to focus on wellbeing. This report isn’t dedicated to Insta-wellness: wellnessTRENDWATCHING
We scan the globe to spotlight promising consumer trends, insights and opportunities to inspire, guide and empower future-focusedprofessionals.
5 TRENDS FOR 2020 (AND 21 FOR 2021!) The search for a more sustainable consumption is reaching a critical moment. When sustainable alternatives are widespread, affordable and just as good or better than the legacy option, then eco-consumption becomes less about the status of opting in, and more about the shame of opting out. That’s why in 2020, millions of consumers will seek out products, services and experiences that helpTRENDWATCHING
Hosted in Slack and updated daily. Consider it your 24/7 sneak peek into the more 'out there' innovations our team is spotting and curating. In a nutshell: Premium is a world leading trend-driven innovation platform that gives you access to everything above. At a fraction of the cost of other platforms. View Plans and Pricing.TRENDWATCHING LIVE
Flagship Event - Amsterdam. Henry Mason. Amsterdam, The Netherlands. 8 May 2019. The Central Bottling Company (Coca-Cola Israel) Victoria Loomes. Tel Aviv, Israel. 1 May 2019. Kontoor.21 TRENDS FOR 2021
It's partnering with other players for micro-fulfillment, e-bikes, pop-up clinics and urban farming. We’re steadily moving towards people-first, car-free urban environments that prioritize wellbeing. In 2021, it’s high time to contribute to laying a foundation for this revolution. Opportunities include micro-mobility, urban farmingand
#1 HOW TO SPOT TRENDS TREND TIPS & TOOLS #1 1. BASIC NEEDS These are the forces that have been shaping human behavior for years (if not forever!). Think status, fairness, community andTRENDWATCHING
For coconut farmers, husks are a waste product that quickly piles up. Meanwhile, people need to keep food cool in the hot countries where coconuts grow, and they often use styrofoam. A Philippines-based startup is tackling both issues with coolers made of coconut husks. The company's first brand is Fortuna Cools, which launched in 2018.Because
THE FUTURE OF EXPERIENCES The Future of Experiences. Three trends reshaping in-person customer experiences in 2019 and beyond! In 2019, billions of consumers live inside a supercharged merry-go-round of human experience. You know how it goes. Yet another immersive, compelling, unique, in-person experience is launched. Cue yet more pictures, videos, stories, statusupdates.
THE FUTURE OF EXPERIENCES IN ASIA Here are three powerful trends shaping the future of experiences in Asia: 1. SENTIENT SPACES. Experiences dished out in environments that know and adapt to the inhabitants. 2. CONNOISSEUR CLUBS. Experiences that help consumers learn more about their consumption. 3. GREENWOOD, A DIGITAL BANK DESIGNED TO EMPOWER BLACK AND Started by rapper Michael “Killer Mike” Render, Greenwood aims to ensure communities of color can accrue wealth and combat systematicoppression.
TRENDWATCHING
We scan the globe to spotlight promising consumer trends, insights and opportunities to inspire, guide and empower future-focusedprofessionals.
5 TRENDS FOR 2020 (AND 21 FOR 2021!) It’s here! For what feels like forever, 2020 has been every trend watcher’s near-mythical time horizon. Now, we’re about to live it. New challenges – and huge new opportunities! – are ahead. So here are five key emerging consumer trends to supercharge your planning.TRENDWATCHING
We work with 800+ clients, from the world’s biggest brands all the way to small purpose-driven organizations, delivering endless meaningful opportunities and insights to act upon. Our Free Trend Updates – including Innovation of the Day and Make→Shift – are consumed by over 100,000+ business professionals across almost all continents v ia email, WhatsApp, Telegram, Slack and more. CONSUMER TREND CANVAS Download a blank CONSUMER TREND CANVAS – Print it out, as big as you can!Use it to structure an innovation session with your team or a client. Take a trend – Either from us or elsewhere. Start with the left hand side ‘Analyze’ – Add supporting insights, data and examples. Keep circling back to re-examine how the segments relate toeach other.
TRENDWATCHING
Learn how to identify and apply consumer trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.21 TRENDS FOR 2021
US startup Reef is on a mission to build ‘15-minute cities’ where everything people need can be found within a short walk or bicycle ride. To this end, Reef is transforming its real estate network of more than 4,500 parking lots and garages into neighborhood hubs. It's partnering with other players for micro-fulfillment, e-bikes, pop-up clinics and urban farming. AFTER THE VIRUS: 10 TRENDS RADICALLY ACCELERATED BY THE PLEASE NOTE: We published the below in March 2020.For an up-to-date take on the opportunities that exist in (post-covid) 2021, please dive into our 21 trend driven opportunities for 2021!. March 2020 | The prospect of a pandemic has been a well known systemic risk for many years, but no one could have predicted the exact timing or nature of the current coronavirus crisis. THE FUTURE OF WELLBEING In 2019, wellness penetrates every corner of the consumer landscape. Our friends at the Global Wellness Institute estimate the value of the global wellness economy to have hit $4.2 trillion in 2017, growing nearly twice as fast as overall economic growth from 2015 to 2017.TRENDWATCHING
Lets face it, many companies lie.But increasingly, whether by regulatory bodies or consumers themselves, dishonesty and malpractice will be exposed:. The sales event ‘Black Friday’ was re-named ‘Black Fraud‘ by Brazilian consumers as companies were spotted raising prices in advance so they could then bring them down on the day. According to Merca 20, in Mexico between 2012 and 2015 #1 HOW TO SPOT TRENDS TREND TIPS & TOOLS #1 1. BASIC NEEDS These are the forces that have been shaping human behavior for years (if not forever!). Think status, fairness, community andTRENDWATCHING
We scan the globe to spotlight promising consumer trends, insights and opportunities to inspire, guide and empower future-focusedprofessionals.
5 TRENDS FOR 2020 (AND 21 FOR 2021!) It’s here! For what feels like forever, 2020 has been every trend watcher’s near-mythical time horizon. Now, we’re about to live it. New challenges – and huge new opportunities! – are ahead. So here are five key emerging consumer trends to supercharge your planning.TRENDWATCHING
We work with 800+ clients, from the world’s biggest brands all the way to small purpose-driven organizations, delivering endless meaningful opportunities and insights to act upon. Our Free Trend Updates – including Innovation of the Day and Make→Shift – are consumed by over 100,000+ business professionals across almost all continents v ia email, WhatsApp, Telegram, Slack and more. CONSUMER TREND CANVAS Download a blank CONSUMER TREND CANVAS – Print it out, as big as you can!Use it to structure an innovation session with your team or a client. Take a trend – Either from us or elsewhere. Start with the left hand side ‘Analyze’ – Add supporting insights, data and examples. Keep circling back to re-examine how the segments relate toeach other.
TRENDWATCHING
Learn how to identify and apply consumer trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.21 TRENDS FOR 2021
US startup Reef is on a mission to build ‘15-minute cities’ where everything people need can be found within a short walk or bicycle ride. To this end, Reef is transforming its real estate network of more than 4,500 parking lots and garages into neighborhood hubs. It's partnering with other players for micro-fulfillment, e-bikes, pop-up clinics and urban farming. AFTER THE VIRUS: 10 TRENDS RADICALLY ACCELERATED BY THE PLEASE NOTE: We published the below in March 2020.For an up-to-date take on the opportunities that exist in (post-covid) 2021, please dive into our 21 trend driven opportunities for 2021!. March 2020 | The prospect of a pandemic has been a well known systemic risk for many years, but no one could have predicted the exact timing or nature of the current coronavirus crisis. THE FUTURE OF WELLBEING In 2019, wellness penetrates every corner of the consumer landscape. Our friends at the Global Wellness Institute estimate the value of the global wellness economy to have hit $4.2 trillion in 2017, growing nearly twice as fast as overall economic growth from 2015 to 2017.TRENDWATCHING
Lets face it, many companies lie.But increasingly, whether by regulatory bodies or consumers themselves, dishonesty and malpractice will be exposed:. The sales event ‘Black Friday’ was re-named ‘Black Fraud‘ by Brazilian consumers as companies were spotted raising prices in advance so they could then bring them down on the day. According to Merca 20, in Mexico between 2012 and 2015 #1 HOW TO SPOT TRENDS TREND TIPS & TOOLS #1 1. BASIC NEEDS These are the forces that have been shaping human behavior for years (if not forever!). Think status, fairness, community and 5 TRENDS FOR 2020 (AND 21 FOR 2021!) The search for a more sustainable consumption is reaching a critical moment. When sustainable alternatives are widespread, affordable and just as good or better than the legacy option, then eco-consumption becomes less about the status of opting in, and more about the shame of opting out. That’s why in 2020, millions of consumers will seek out products, services and experiences that helpTRENDWATCHING
We scan the globe to spotlight promising consumer trends, insights and opportunities to inspire, guide and empower future-focusedprofessionals.
TRENDWATCHING LIVE
From American Express to P&G - here list of all the recent bookings for our TW:LIVE Keynotes.TRENDWATCHING
Our new 2021 Trend Report comes in two volumes. In the first volume, exclusively available to Premium clients, we're focusing on new and accelerated trends helping you navigate the short-term business impacts of the current pandemic.. The second volume (coming to clients in June 2021) will take a longer-term view, examining bigger shifts in consumer behaviour and how these will play out over21 TRENDS FOR 2021
US startup Reef is on a mission to build ‘15-minute cities’ where everything people need can be found within a short walk or bicycle ride. To this end, Reef is transforming its real estate network of more than 4,500 parking lots and garages into neighborhood hubs. It's partnering with other players for micro-fulfillment, e-bikes, pop-up clinics and urban farming.TRENDWATCHING
Sedimentation is a natural process, but clogs up rivers if the accumulation of silt, mud and sand isn't regularly dredged. An estimated 200 million cubic meters of material are cleared out of European waterways every year. THE FUTURE OF EXPERIENCES Ministry of Supply — In-store robot heat-shrinks clothes for perfect fit How about experiences that combine auto-personalization and a spectacle that's magical in its own right? December 2018 saw US apparel brand Ministry of Supply partner with the Self-Assembly Lab at MIT to create an experience that combines an in-store robotic arm and sweaters made out of a special fabric that shrinks #1 HOW TO SPOT TRENDS TREND TIPS & TOOLS #1 1. BASIC NEEDS These are the forces that have been shaping human behavior for years (if not forever!). Think status, fairness, community and THE FUTURE OF EXPERIENCES IN ASIA Ratio — Coffee shop gives personalized drink recommendations RATIO coffee shop / cocktail bar opened first as a pop-up in Shanghai in June 2018, serving AI-crafted drinks. Consumers placing their order via WeChat can customize their drinks down to the smallest detail, such as the measurements of spirits in their cocktail to the proportion of espresso to milk in their coffee. GREENWOOD, A DIGITAL BANK DESIGNED TO EMPOWER BLACK AND Started by rapper Michael “Killer Mike” Render, Greenwood aims to ensure communities of color can accrue wealth and combat systematicoppression.
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INNOVATION OF THE DAY7 JUNE 2021
Mastercard connects card expiry date to wildlife extinction JOIN 100,000+ FUTURE-FOCUSED PROFESSIONALS IN 180 COUNTRIES ALREADY RECEIVING OUR FREE TREND UPDATES. WE WORK WITH TRENDS, AND TURN THEM INTO MEANINGFUL OPPORTUNITIES. As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide. Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan the globe to spotlight promising trends, insights and opportunities using our PDI methodology– supported
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INNOVATION OF THE DAY Purpose-driven innovations from all over the globe. Selected by our analysts, delivered daily. Which one will spur _your_ Next MeaningfulBig Thing?
7 June 2021
Mastercard connects card expiry date to wildlife extinction4 June 2021
Singapore murals help people with dementia find their way3 June 2021
Artisanal soap supports Sahel women and migrating birds2 June 2021
In Jakarta, DishServe's cloud kitchens operate as home businesses See all previous innovationsMAKE→SHIFT
Our monthly rundown of the consumer trends just begging to be acted upon by future-forward organizations. Prompts to get your team innovating included. THE NEW SOCIAL JUSTICE FRONTIER? ACCESSIBILITY. GET READY TO TURN BARRIERS INTO INNOVATIONS. EQUIP TOMORROW'S CONSUMERS WITH THE MENTAL TOOLS NEEDED TO THRIVE IN AN UNCERTAIN FUTURE. PREPARE FOR THE REGENERATIVE REVOLUTION. SOON, HEALING THE EARTH WILL BECOME EVERYONE'S BUSINESS. Read all Make Shift issues MASTERING THE FUTURE OF CONSUMERISM DEMANDS PURPOSE, PASSION AND... A THOROUGH METHODOLOGY! Here's how _we_ do it PREMIUM | Trend Intelligence Platform PREMIUM | Trend Intelligence Platform 16 B2C INDUSTRY REPORTS JUST ADDED TO PREMIUM 16 B2C INDUSTRY REPORTS JUST ADDED TO PREMIUM BY VICKI LOOMES Head of Premium Content We've just added new quarterly reports covering 16 B2C industries, inPDF & PPT format.
From Financial Services to Fashion, and from Hospitality to Food & Beverage. As always, clients can log in - if you're not (yet) a client, do check out Premium ! TREND ACADEMY | Courses TREND ACADEMY | Courses SPANISH 🇪🇸🇨🇴🇲🇽 AND PORTUGUESE 🇧🇷🇦🇴🇵🇹 COMING SOON... SPANISH 🇪🇸🇨🇴🇲🇽 AND PORTUGUESE 🇧🇷🇦🇴🇵🇹 COMING SOON... BY NIA CHRISTY Head of Academy You asked and we answered! Soon, TrendWatching Academy participants will be able to watch each of our tutorial videos with Spanish and Portuguese subtitles. New to the site? Here’s what to expect from our bumper, purpose-driven online course.
TW:IN | Global Spotters Network OUR NEW TW:IN NEWSLETTER OUR NEW TW:IN NEWSLETTER BY BRUNA BOUCINHA Community Manager We’ve launched a monthly newsletter filled with juicy innovations found by our global team of on-the-ground trend spotters – plus information about our upcoming events. Join tw:in to sign up for our next dispatch. BESPOKE | Presentations, reports, workshops INSIGHTS FROM BILBAO INSIGHTS FROM BILBAO BY SOPHIE CARO Marketing ManagerLivia Fioretti ,
Head of tw:in and one of our Senior Trend Analysts, presented in Bilbao (IRL!) on ‘How to Identify Truly Global Trends’, at the BBK Trends Forum. Missed the event? We’ve broken her presentation down into five neat lessons . BUSINESS OF PURPOSE I Community BUSINESS OF PURPOSE I Community ENJOYED THE FIRST EPISODE OF PURPOSE TALKS? ENJOYED THE FIRST EPISODE OF PURPOSE TALKS? BY IZZY AHRBECK Marketing Manager Over the next couple of months, we’ll be quizzing business pioneers about inclusive hiring practices, corporate activism and more – all for your listening pleasure. Here’s
what we have planned… AROUND THE WORLD IN 800 CLIENTS (AND COUNTING) .ANY QUESTIONS?
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