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book direct.
METASEARCH: REACH VALUABLE GUESTS WITH INTELLIGENT TRAFFIC Generate twice the average volume at a higher return. Triptease's unique combination of bidding multipliers and sophisticated conversion tracking delivers 105% more revenue than the industry standard at a 30% higher return. Meta and Retargeting share a common attribution model, meaning you'll never pay twice for the same booking. TARGETED MESSAGES: INCREASE CONVERSIONS WITH PERSONALIZED A best-in-class chatbot & communication tool. Our partnership with HiJiffy provides an industry-leading web chat tool, spanning the entire guest journey - from consideration phase through to a digital check-in, in-stay communication and check out.. HiJiffy supports over 100 languages and spans the website, Facebook Messenger, WhatsApp, WeChat and Booking.com messages, plus many more social and HOTELS IN CRISIS CAN STILL WIN: HOW TO ADJUST YOUR STRATEGY Hotels that spend significantly more on marketing in the downturn can get 18.5% higher RevPAR compared to hotels that cut their marketing spend. Whilst all hotels in crisis can expect lower occupancy, data shows that there is a strong positive relationship between marketing expenditures and performance in times of crisis. DOWNLOAD THE REPORT: PLAN YOUR RECOVERY & CAPTURE 2021 Download our report to discover the six trends you need to know to capture travel demand in 2021. In the midst of new virus strains and lockdowns, continued social distancing and ongoing travel restrictions the idea of preparing your hotel for an imminent bounce back mightsound a
9 EASY WAYS TO BOOST YOUR HOTEL REVENUE At the Direct Booking Summit: EMEA 2019 in Paris, we asked our trusted partners, speakers and attendees for new strategies that hotels can implement in a week, quarter and a year to increase their direct business. Read on to learn nine key actions for boosting your hotel revenue from Oaky.. What do all hotels, resorts and hostels all have in common? Apart from selling rooms, they all want to BOOKING ENGINE CONVERSION RATES: HOW DO YOU MEASURE UP? Of course, the size, type and location of your property should all be taken into account when interpreting your own conversion rate against these results. However, if your blended booking engine conversion rate is sitting around the 3% mark, it's worth seriously considering whether your booking engine is working hard enough for your website.At
GOOGLE'S NEW 'FREE HOTEL BOOKING LINKS' AND WHAT THEY MEAN What is a 'free hotel booking link'? The combination of the words 'Google' and 'free' (coupled with several attention-grabbing headlines) has understandably led to confusion on the part of hoteliers about the specifics of what has actually changed. THE LAST TEN YEARS OF BOOKING.COM The last 10 years of Booking.com. by Lily McIlwain. October 15, 2017. Ah, Booking.com. The site the hospitality industry loves to hate. Not a week goes by, it seems, that there isn't another flare-up between hotels and the OTA giant. Most recently, the UK Bed and Breakfast Association hit out at Booking and Expedia for, among other things,"the
TRIPTEASE - ATTRACT. CONVERT. COMPETE.COVID-19PLATFORMCUSTOMER STORIESCONTENT HUBCONTACT OUR TEAMCOACHING 21:1. across 32 properties. We have been very impressed by the evolution of the product. Triptease is a forward-thinking, fast-moving company. Beautiful Bedrooms by Fuller's. Read the case study. THE TRIPTEASE PLATFORM The six elements of our platform work across the entire customer journey to identify a hotel's most valuable guests and make sure theybook direct.
METASEARCH: REACH VALUABLE GUESTS WITH INTELLIGENT TRAFFIC Generate twice the average volume at a higher return. Triptease's unique combination of bidding multipliers and sophisticated conversion tracking delivers 105% more revenue than the industry standard at a 30% higher return. Meta and Retargeting share a common attribution model, meaning you'll never pay twice for the same booking. TARGETED MESSAGES: INCREASE CONVERSIONS WITH PERSONALIZED A best-in-class chatbot & communication tool. Our partnership with HiJiffy provides an industry-leading web chat tool, spanning the entire guest journey - from consideration phase through to a digital check-in, in-stay communication and check out.. HiJiffy supports over 100 languages and spans the website, Facebook Messenger, WhatsApp, WeChat and Booking.com messages, plus many more social and HOTELS IN CRISIS CAN STILL WIN: HOW TO ADJUST YOUR STRATEGY Hotels that spend significantly more on marketing in the downturn can get 18.5% higher RevPAR compared to hotels that cut their marketing spend. Whilst all hotels in crisis can expect lower occupancy, data shows that there is a strong positive relationship between marketing expenditures and performance in times of crisis. DOWNLOAD THE REPORT: PLAN YOUR RECOVERY & CAPTURE 2021 Download our report to discover the six trends you need to know to capture travel demand in 2021. In the midst of new virus strains and lockdowns, continued social distancing and ongoing travel restrictions the idea of preparing your hotel for an imminent bounce back mightsound a
9 EASY WAYS TO BOOST YOUR HOTEL REVENUE At the Direct Booking Summit: EMEA 2019 in Paris, we asked our trusted partners, speakers and attendees for new strategies that hotels can implement in a week, quarter and a year to increase their direct business. Read on to learn nine key actions for boosting your hotel revenue from Oaky.. What do all hotels, resorts and hostels all have in common? Apart from selling rooms, they all want to BOOKING ENGINE CONVERSION RATES: HOW DO YOU MEASURE UP? Of course, the size, type and location of your property should all be taken into account when interpreting your own conversion rate against these results. However, if your blended booking engine conversion rate is sitting around the 3% mark, it's worth seriously considering whether your booking engine is working hard enough for your website.At
GOOGLE'S NEW 'FREE HOTEL BOOKING LINKS' AND WHAT THEY MEAN What is a 'free hotel booking link'? The combination of the words 'Google' and 'free' (coupled with several attention-grabbing headlines) has understandably led to confusion on the part of hoteliers about the specifics of what has actually changed. THE LAST TEN YEARS OF BOOKING.COM The last 10 years of Booking.com. by Lily McIlwain. October 15, 2017. Ah, Booking.com. The site the hospitality industry loves to hate. Not a week goes by, it seems, that there isn't another flare-up between hotels and the OTA giant. Most recently, the UK Bed and Breakfast Association hit out at Booking and Expedia for, among other things,"the
THE TRIPTEASE PLATFORM The six elements of our platform work across the entire customer journey to identify a hotel's most valuable guests and make sure theybook direct.
TARGETED MESSAGES: INCREASE CONVERSIONS WITH PERSONALIZED A best-in-class chatbot & communication tool. Our partnership with HiJiffy provides an industry-leading web chat tool, spanning the entire guest journey - from consideration phase through to a digital check-in, in-stay communication and check out.. HiJiffy supports over 100 languages and spans the website, Facebook Messenger, WhatsApp, WeChat and Booking.com messages, plus many more social and DOWNLOAD THE REPORT: PLAN YOUR RECOVERY & CAPTURE 2021 Download our report to discover the six trends you need to know to capture travel demand in 2021. In the midst of new virus strains and lockdowns, continued social distancing and ongoing travel restrictions the idea of preparing your hotel for an imminent bounce back mightsound a
THE BEST WAY TO BENCHMARK YOUR HOTEL'S PERFORMANCE This article comes from one of Triptease's Direct Booking Coaches. Get in touch to find out how the Direct Booking Coaches can help your hotel.. What is benchmarking? Benchmarking is a way for you to understand how you perform against your peers in terms of a specificmetric.
WHOLESALERS: A NEW PERSPECTIVE A wholesaler in the travel industry is a company that showcases and distributes travel products such as hotel rooms, transfers, and ancillary products to their network of clients. These clients can include tour operators, airlines, OTAs, and many more. What is interesting about wholesalers in travel is that not all of themoperate and
QUICK AND EASY WEBSITE TESTING FOR HOTELS This article is from Triptease's Customer Success team. Get in touch to find out how the Direct Booking Coaches can help your hotel.. Is your website pushing guests away? Today's consumers don't have a great deal of patience for frustrating or difficult online experiences. JOIN TRIPTEASE'S INTERACTIVE METASEARCH MASTERCLASS Triptease's virtual Masterclass events are fully interactive, with plenty of opportunity for directed group work and meaningful discussion with your peers - so please be ready to contribute and share your insights! Triptease's events have been great for connecting with other revenue managers and marketers in this strange, isolatedtime.
THE LAST TEN YEARS OF BOOKING.COM The last 10 years of Booking.com. by Lily McIlwain. October 15, 2017. Ah, Booking.com. The site the hospitality industry loves to hate. Not a week goes by, it seems, that there isn't another flare-up between hotels and the OTA giant. Most recently, the UK Bed and Breakfast Association hit out at Booking and Expedia for, among other things,"the
'DIRECT IS BETTER' ACCORDING TO HEBS Max Starkov, CEO of HeBS Digital argued last week that hotels should adopt a ‘Direct is Better’ distribution strategy. He makes three very valid points in his blog post: 1. Hotels need to link incentives, bonuses and compensation to the direct online channel A major reason why hotels struggle to CAN I STOP OTAS FROM DISPLAYING WHOLESALE RATES? Can I stop OTAs from displaying wholesale rates? It looks like Expedia could be formalizing their practice of displaying third-party rates alongside directly-contracted rates from hotels. When we first covered this back in December 2017, it seemed as though Expedia may have been exploring a metasearch-type model, with one hotel group telling us TRIPTEASE - ATTRACT. CONVERT. COMPETE.COVID-19PLATFORMCUSTOMER STORIESCONTENT HUBCONTACT OUR TEAMCOACHING 21:1. across 32 properties. We have been very impressed by the evolution of the product. Triptease is a forward-thinking, fast-moving company. Beautiful Bedrooms by Fuller's. Read the case study. HOTELS IN CRISIS CAN STILL WIN: HOW TO ADJUST YOUR STRATEGY Hotels that spend significantly more on marketing in the downturn can get 18.5% higher RevPAR compared to hotels that cut their marketing spend. Whilst all hotels in crisis can expect lower occupancy, data shows that there is a strong positive relationship between marketing expenditures and performance in times of crisis. DOWNLOAD THE REPORT: PLAN YOUR RECOVERY & CAPTURE 2021 Download our report to discover the six trends you need to know to capture travel demand in 2021. In the midst of new virus strains and lockdowns, continued social distancing and ongoing travel restrictions the idea of preparing your hotel for an imminent bounce back mightsound a
9 EASY WAYS TO BOOST YOUR HOTEL REVENUE At the Direct Booking Summit: EMEA 2019 in Paris, we asked our trusted partners, speakers and attendees for new strategies that hotels can implement in a week, quarter and a year to increase their direct business. Read on to learn nine key actions for boosting your hotel revenue from Oaky.. What do all hotels, resorts and hostels all have in common? Apart from selling rooms, they all want to BOOKING ENGINE CONVERSION RATES: HOW DO YOU MEASURE UP? Of course, the size, type and location of your property should all be taken into account when interpreting your own conversion rate against these results. However, if your blended booking engine conversion rate is sitting around the 3% mark, it's worth seriously considering whether your booking engine is working hard enough for your website.At
NEW GOOGLE SITE "HUGE AND TIMELY OPPORTUNITY FOR HOTELS" Google has launched a full destination search site for hotel listings in a move that could seriously shake up online travel - again. Under the innocuous title “There’s still time to plan your perfect spring break trip,” Google’s Richard Holden published an article late last week that showcased a range of new features from the search giants. . Amongst updates to Google Flights and the BLOCKCHAIN FOR HOTELS: WHAT YOU NEED TO KNOW (AND WHAT YOUSEE MORE ONTRIPTEASE.COM
AMOMA CEASES TRADING: WHAT IT MEANS FOR HOTELS Amoma ceases trading: "Offering the cheapest price does not guarantee conversion". by Alisa Voitika. September 24, 2019. Online travel agent Amoma - subject to the ire of many hoteliers due to frequent rate undercutting - has ceased trading. Visitors to the Amoma site are automatically redirected to a full-page statement announcing theirclosure.
CAN I STOP OTAS FROM DISPLAYING WHOLESALE RATES?SEE MORE ONTRIPTEASE.COM
THE LAST TEN YEARS OF BOOKING.COM The last 10 years of Booking.com. by Lily McIlwain. October 15, 2017. Ah, Booking.com. The site the hospitality industry loves to hate. Not a week goes by, it seems, that there isn't another flare-up between hotels and the OTA giant. Most recently, the UK Bed and Breakfast Association hit out at Booking and Expedia for, among other things,"the
TRIPTEASE - ATTRACT. CONVERT. COMPETE.COVID-19PLATFORMCUSTOMER STORIESCONTENT HUBCONTACT OUR TEAMCOACHING 21:1. across 32 properties. We have been very impressed by the evolution of the product. Triptease is a forward-thinking, fast-moving company. Beautiful Bedrooms by Fuller's. Read the case study. HOTELS IN CRISIS CAN STILL WIN: HOW TO ADJUST YOUR STRATEGY Hotels that spend significantly more on marketing in the downturn can get 18.5% higher RevPAR compared to hotels that cut their marketing spend. Whilst all hotels in crisis can expect lower occupancy, data shows that there is a strong positive relationship between marketing expenditures and performance in times of crisis. DOWNLOAD THE REPORT: PLAN YOUR RECOVERY & CAPTURE 2021 Download our report to discover the six trends you need to know to capture travel demand in 2021. In the midst of new virus strains and lockdowns, continued social distancing and ongoing travel restrictions the idea of preparing your hotel for an imminent bounce back mightsound a
9 EASY WAYS TO BOOST YOUR HOTEL REVENUE At the Direct Booking Summit: EMEA 2019 in Paris, we asked our trusted partners, speakers and attendees for new strategies that hotels can implement in a week, quarter and a year to increase their direct business. Read on to learn nine key actions for boosting your hotel revenue from Oaky.. What do all hotels, resorts and hostels all have in common? Apart from selling rooms, they all want to BOOKING ENGINE CONVERSION RATES: HOW DO YOU MEASURE UP? Of course, the size, type and location of your property should all be taken into account when interpreting your own conversion rate against these results. However, if your blended booking engine conversion rate is sitting around the 3% mark, it's worth seriously considering whether your booking engine is working hard enough for your website.At
NEW GOOGLE SITE "HUGE AND TIMELY OPPORTUNITY FOR HOTELS" Google has launched a full destination search site for hotel listings in a move that could seriously shake up online travel - again. Under the innocuous title “There’s still time to plan your perfect spring break trip,” Google’s Richard Holden published an article late last week that showcased a range of new features from the search giants. . Amongst updates to Google Flights and the BLOCKCHAIN FOR HOTELS: WHAT YOU NEED TO KNOW (AND WHAT YOUSEE MORE ONTRIPTEASE.COM
AMOMA CEASES TRADING: WHAT IT MEANS FOR HOTELS Amoma ceases trading: "Offering the cheapest price does not guarantee conversion". by Alisa Voitika. September 24, 2019. Online travel agent Amoma - subject to the ire of many hoteliers due to frequent rate undercutting - has ceased trading. Visitors to the Amoma site are automatically redirected to a full-page statement announcing theirclosure.
CAN I STOP OTAS FROM DISPLAYING WHOLESALE RATES?SEE MORE ONTRIPTEASE.COM
THE LAST TEN YEARS OF BOOKING.COM The last 10 years of Booking.com. by Lily McIlwain. October 15, 2017. Ah, Booking.com. The site the hospitality industry loves to hate. Not a week goes by, it seems, that there isn't another flare-up between hotels and the OTA giant. Most recently, the UK Bed and Breakfast Association hit out at Booking and Expedia for, among other things,"the
TARGETED MESSAGES: INCREASE CONVERSIONS WITH PERSONALIZED A best-in-class chatbot & communication tool. Our partnership with HiJiffy provides an industry-leading web chat tool, spanning the entire guest journey - from consideration phase through to a digital check-in, in-stay communication and check out.. HiJiffy supports over 100 languages and spans the website, Facebook Messenger, WhatsApp, WeChat and Booking.com messages, plus many more social and THE BEST WAY TO BENCHMARK YOUR HOTEL'S PERFORMANCE This article comes from one of Triptease's Direct Booking Coaches. Get in touch to find out how the Direct Booking Coaches can help your hotel.. What is benchmarking? Benchmarking is a way for you to understand how you perform against your peers in terms of a specificmetric.
WHOLESALERS: A NEW PERSPECTIVE A wholesaler in the travel industry is a company that showcases and distributes travel products such as hotel rooms, transfers, and ancillary products to their network of clients. These clients can include tour operators, airlines, OTAs, and many more. What is interesting about wholesalers in travel is that not all of themoperate and
NEW GOOGLE SITE "HUGE AND TIMELY OPPORTUNITY FOR HOTELS" Google has launched a full destination search site for hotel listings in a move that could seriously shake up online travel - again. Under the innocuous title “There’s still time to plan your perfect spring break trip,” Google’s Richard Holden published an article late last week that showcased a range of new features from the search giants. . Amongst updates to Google Flights and the THE LAST TEN YEARS OF BOOKING.COM The last 10 years of Booking.com. by Lily McIlwain. October 15, 2017. Ah, Booking.com. The site the hospitality industry loves to hate. Not a week goes by, it seems, that there isn't another flare-up between hotels and the OTA giant. Most recently, the UK Bed and Breakfast Association hit out at Booking and Expedia for, among other things,"the
WHAT WE LEARNED FROM TESTING HOTEL WEBSITES ON REAL GUESTS What we learned from testing hotel websites on real guests. At Triptease, one of our core values centres on continuous learning. Our business exists to help hotels compete in a world of OTAs who have access to first-class data analysis and enormous data scale. To compete in this world, you have to put testing at the heart ofeverything you do.
WATCH: 93% DIRECT BOOKINGS? HOW PREMIER INN DOES IT. Over the next few weeks, we’ll be posting blogs about each talk and what we learned. First up: Simon Jones, Managing Director of Premier Inn. To give you a bit of background, Premier Inn are pretty much nailing the direct booking game. And when we say nailing it, we mean really nailing it. According to Simon, 93% of Premier Inn’s bookings 'DIRECT IS BETTER' ACCORDING TO HEBS Max Starkov, CEO of HeBS Digital argued last week that hotels should adopt a ‘Direct is Better’ distribution strategy. He makes three very valid points in his blog post: 1. Hotels need to link incentives, bonuses and compensation to the direct online channel A major reason why hotels struggle to THE RISE OF RESERVATION RE-SALE (AND WHY AIRBNB IS INVOLVED) Share this post on LinkedIn. A robust cancellation policy is an integral part of the revenue management strategy for many hotels. Requiring a 24- or 48-hour notice period (the latter of which is becoming increasingly common amongst large chains) or offering non-refundable rates provides a level of protection against last-minute drop-outs and guests making bookings at multipleproperties for
AMERICA OR ASIA? THE SURPRISING TRUTH OF METASEARCH SUCCESS However, the Americas subvert this trend, as they top the charts for both cost and return. An average cost per click of $3.10 is more than double that of Europe, Africa or Asia, yet the Americas also have the highest ROAS. With such a relatively high cost per click, this is unexpected, and defies the trend we have seen across other regions. TRIPTEASE - ATTRACT. CONVERT. COMPETE.COVID-19PLATFORMCUSTOMER STORIESCONTENT HUBCONTACT OUR TEAMCOACHING 21:1. across 32 properties. We have been very impressed by the evolution of the product. Triptease is a forward-thinking, fast-moving company. Beautiful Bedrooms by Fuller's. Read the case study. THE TRIPTEASE PLATFORM The six elements of our platform work across the entire customer journey to identify a hotel's most valuable guests and make sure theybook direct.
ABOUT US - TRIPTEASE The story behind Triptease's origin and how we became one of Mashable's 'hot start-ups to watch' and Phocuswright's European Travel Innovator of the Year. TARGETED MESSAGES: INCREASE CONVERSIONS WITH PERSONALIZED A best-in-class chatbot & communication tool. Our partnership with HiJiffy provides an industry-leading web chat tool, spanning the entire guest journey - from consideration phase through to a digital check-in, in-stay communication and check out.. HiJiffy supports over 100 languages and spans the website, Facebook Messenger, WhatsApp, WeChat and Booking.com messages, plus many more social and HOTELS IN CRISIS CAN STILL WIN: HOW TO ADJUST YOUR STRATEGY Hotels that spend significantly more on marketing in the downturn can get 18.5% higher RevPAR compared to hotels that cut their marketing spend. Whilst all hotels in crisis can expect lower occupancy, data shows that there is a strong positive relationship between marketing expenditures and performance in times of crisis. WHOLESALERS: A NEW PERSPECTIVE A wholesaler in the travel industry is a company that showcases and distributes travel products such as hotel rooms, transfers, and ancillary products to their network of clients. These clients can include tour operators, airlines, OTAs, and many more. What is interesting about wholesalers in travel is that not all of themoperate and
BOOKING ENGINE CONVERSION RATES: HOW DO YOU MEASURE UP? Of course, the size, type and location of your property should all be taken into account when interpreting your own conversion rate against these results. However, if your blended booking engine conversion rate is sitting around the 3% mark, it's worth seriously considering whether your booking engine is working hard enough for your website.At
FOUR THINGS TO UNDERSTAND ABOUT YOUR HOTEL DATA 1. Capture and analyze your data from the very beginning of a guest’s journey. To understand what your data is telling you, you need an overview of all your digital touchpoints. We sometimes find that hoteliers approaching their direct booking strategy as though the guest journey begins on the hotel's website. 'DIRECT IS BETTER' ACCORDING TO HEBS Max Starkov, CEO of HeBS Digital argued last week that hotels should adopt a ‘Direct is Better’ distribution strategy. He makes three very valid points in his blog post: 1. Hotels need to link incentives, bonuses and compensation to the direct online channel A major reason why hotels struggle to AMOMA CEASES TRADING: WHAT IT MEANS FOR HOTELS Amoma ceases trading: "Offering the cheapest price does not guarantee conversion". by Alisa Voitika. September 24, 2019. Online travel agent Amoma - subject to the ire of many hoteliers due to frequent rate undercutting - has ceased trading. Visitors to the Amoma site are automatically redirected to a full-page statement announcing theirclosure.
TRIPTEASE - ATTRACT. CONVERT. COMPETE.COVID-19PLATFORMCUSTOMER STORIESCONTENT HUBCONTACT OUR TEAMCOACHING 21:1. across 32 properties. We have been very impressed by the evolution of the product. Triptease is a forward-thinking, fast-moving company. Beautiful Bedrooms by Fuller's. Read the case study. THE TRIPTEASE PLATFORM The six elements of our platform work across the entire customer journey to identify a hotel's most valuable guests and make sure theybook direct.
ABOUT US - TRIPTEASE The story behind Triptease's origin and how we became one of Mashable's 'hot start-ups to watch' and Phocuswright's European Travel Innovator of the Year. TARGETED MESSAGES: INCREASE CONVERSIONS WITH PERSONALIZED A best-in-class chatbot & communication tool. Our partnership with HiJiffy provides an industry-leading web chat tool, spanning the entire guest journey - from consideration phase through to a digital check-in, in-stay communication and check out.. HiJiffy supports over 100 languages and spans the website, Facebook Messenger, WhatsApp, WeChat and Booking.com messages, plus many more social and HOTELS IN CRISIS CAN STILL WIN: HOW TO ADJUST YOUR STRATEGY Hotels that spend significantly more on marketing in the downturn can get 18.5% higher RevPAR compared to hotels that cut their marketing spend. Whilst all hotels in crisis can expect lower occupancy, data shows that there is a strong positive relationship between marketing expenditures and performance in times of crisis. WHOLESALERS: A NEW PERSPECTIVE A wholesaler in the travel industry is a company that showcases and distributes travel products such as hotel rooms, transfers, and ancillary products to their network of clients. These clients can include tour operators, airlines, OTAs, and many more. What is interesting about wholesalers in travel is that not all of themoperate and
BOOKING ENGINE CONVERSION RATES: HOW DO YOU MEASURE UP? Of course, the size, type and location of your property should all be taken into account when interpreting your own conversion rate against these results. However, if your blended booking engine conversion rate is sitting around the 3% mark, it's worth seriously considering whether your booking engine is working hard enough for your website.At
FOUR THINGS TO UNDERSTAND ABOUT YOUR HOTEL DATA 1. Capture and analyze your data from the very beginning of a guest’s journey. To understand what your data is telling you, you need an overview of all your digital touchpoints. We sometimes find that hoteliers approaching their direct booking strategy as though the guest journey begins on the hotel's website. 'DIRECT IS BETTER' ACCORDING TO HEBS Max Starkov, CEO of HeBS Digital argued last week that hotels should adopt a ‘Direct is Better’ distribution strategy. He makes three very valid points in his blog post: 1. Hotels need to link incentives, bonuses and compensation to the direct online channel A major reason why hotels struggle to AMOMA CEASES TRADING: WHAT IT MEANS FOR HOTELS Amoma ceases trading: "Offering the cheapest price does not guarantee conversion". by Alisa Voitika. September 24, 2019. Online travel agent Amoma - subject to the ire of many hoteliers due to frequent rate undercutting - has ceased trading. Visitors to the Amoma site are automatically redirected to a full-page statement announcing theirclosure.
ABOUT US - TRIPTEASE The story behind Triptease's origin and how we became one of Mashable's 'hot start-ups to watch' and Phocuswright's European Travel Innovator of the Year. TRIPTEASE CONVERT: POWERING HOTEL RECOVERY ACROSS DESKTOP If you've already downloaded the Triptease 2021 Hotel Recovery Guide, you'll know that mobile bookings were one of six key data trends that are predicted to drive the resurgence of travel post-Covid.. Product planning at Triptease is based on exactly these kinds of data insights. We combine our industry-leading global data analysis with continuous customer feedback to ensure we're always EXPRESS MOBILE EXPERIENCE The volume of bookings made on mobile has never been higher. Capture demand and give guests the experience they expect with a continuously optimizing, bespoke mobile experience that works seamlessly on top of your booking engine - no new integration needed. With the Express Mobile Experience, you get: A personalized, three-step checkout.PARITY - TRIPTEASE
Parity Monitoring In an unpredictable market, it's more important than ever to hold your distribution partners to account. Keep track of OTA undercutting with automated, real-time price checking that puts you back in control of your price distribution. Request a demo Track and analyze your rate parityCAREERS - TRIPTEASE
Fast-paced, impactful technology. We’re the industry-leading provider of direct booking software for a reason. Working with thousands of hotels around the world gives us an unmatched data scale and unparalleled rate of learning. If you want to move fast and make a difference to hotels of all sizes, this is probably the place for you. COACHING & COMMUNITY Coaching & community Growing direct business online is challenging and every hotel is different. Whatever your goal might be, get support the whole way with coaching, content and community from the leaders of the Direct Booking Movement. Find out more A global team of coaches The Triptease Direct Booking Coaches can NEW GOOGLE SITE "HUGE AND TIMELY OPPORTUNITY FOR HOTELS" Google has launched a full destination search site for hotel listings in a move that could seriously shake up online travel - again. Under the innocuous title “There’s still time to plan your perfect spring break trip,” Google’s Richard Holden published an article late last week that showcased a range of new features from the search giants. . Amongst updates to Google Flights and the WHAT WE LEARNED FROM TESTING HOTEL WEBSITES ON REAL GUESTS What we learned from testing hotel websites on real guests. At Triptease, one of our core values centres on continuous learning. Our business exists to help hotels compete in a world of OTAs who have access to first-class data analysis and enormous data scale. To compete in this world, you have to put testing at the heart ofeverything you do.
CAN I STOP OTAS FROM DISPLAYING WHOLESALE RATES? Can I stop OTAs from displaying wholesale rates? It looks like Expedia could be formalizing their practice of displaying third-party rates alongside directly-contracted rates from hotels. When we first covered this back in December 2017, it seemed as though Expedia may have been exploring a metasearch-type model, with one hotel group telling us WILL A POP-UP ON MY WEBSITE IMPACT GOOGLE RANKINGS? Google’s latest push towards an optimum mobile search experience actively penalises mobile sites with intrusive or obstructive pop-ups. Announced in August last year and live as of January 10th 2017, the move has prompted understandable concern from companies whose business relies on an attractive - and highly visible - web presence. TRIPTEASE - ATTRACT. CONVERT. COMPETE.COVID-19PLATFORMCUSTOMER STORIESCONTENT HUBCONTACT OUR TEAMCOACHING 21:1. across 32 properties. We have been very impressed by the evolution of the product. Triptease is a forward-thinking, fast-moving company. Beautiful Bedrooms by Fuller's. Read the case study. THE TRIPTEASE PLATFORM The six elements of our platform work across the entire customer journey to identify a hotel's most valuable guests and make sure theybook direct.
ABOUT US - TRIPTEASE The story behind Triptease's origin and how we became one of Mashable's 'hot start-ups to watch' and Phocuswright's European Travel Innovator of the Year. TARGETED MESSAGES: INCREASE CONVERSIONS WITH PERSONALIZED A best-in-class chatbot & communication tool. Our partnership with HiJiffy provides an industry-leading web chat tool, spanning the entire guest journey - from consideration phase through to a digital check-in, in-stay communication and check out.. HiJiffy supports over 100 languages and spans the website, Facebook Messenger, WhatsApp, WeChat and Booking.com messages, plus many more social and HOTELS IN CRISIS CAN STILL WIN: HOW TO ADJUST YOUR STRATEGY Hotels that spend significantly more on marketing in the downturn can get 18.5% higher RevPAR compared to hotels that cut their marketing spend. Whilst all hotels in crisis can expect lower occupancy, data shows that there is a strong positive relationship between marketing expenditures and performance in times of crisis. WHOLESALERS: A NEW PERSPECTIVE A wholesaler in the travel industry is a company that showcases and distributes travel products such as hotel rooms, transfers, and ancillary products to their network of clients. These clients can include tour operators, airlines, OTAs, and many more. What is interesting about wholesalers in travel is that not all of themoperate and
FOUR THINGS TO UNDERSTAND ABOUT YOUR HOTEL DATA 1. Capture and analyze your data from the very beginning of a guest’s journey. To understand what your data is telling you, you need an overview of all your digital touchpoints. We sometimes find that hoteliers approaching their direct booking strategy as though the guest journey begins on the hotel's website. BOOKING ENGINE CONVERSION RATES: HOW DO YOU MEASURE UP? Of course, the size, type and location of your property should all be taken into account when interpreting your own conversion rate against these results. However, if your blended booking engine conversion rate is sitting around the 3% mark, it's worth seriously considering whether your booking engine is working hard enough for your website.At
'DIRECT IS BETTER' ACCORDING TO HEBS Max Starkov, CEO of HeBS Digital argued last week that hotels should adopt a ‘Direct is Better’ distribution strategy. He makes three very valid points in his blog post: 1. Hotels need to link incentives, bonuses and compensation to the direct online channel A major reason why hotels struggle to AMOMA CEASES TRADING: WHAT IT MEANS FOR HOTELS Amoma ceases trading: "Offering the cheapest price does not guarantee conversion". by Alisa Voitika. September 24, 2019. Online travel agent Amoma - subject to the ire of many hoteliers due to frequent rate undercutting - has ceased trading. Visitors to the Amoma site are automatically redirected to a full-page statement announcing theirclosure.
TRIPTEASE - ATTRACT. CONVERT. COMPETE.COVID-19PLATFORMCUSTOMER STORIESCONTENT HUBCONTACT OUR TEAMCOACHING 21:1. across 32 properties. We have been very impressed by the evolution of the product. Triptease is a forward-thinking, fast-moving company. Beautiful Bedrooms by Fuller's. Read the case study. THE TRIPTEASE PLATFORM The six elements of our platform work across the entire customer journey to identify a hotel's most valuable guests and make sure theybook direct.
ABOUT US - TRIPTEASE The story behind Triptease's origin and how we became one of Mashable's 'hot start-ups to watch' and Phocuswright's European Travel Innovator of the Year. TARGETED MESSAGES: INCREASE CONVERSIONS WITH PERSONALIZED A best-in-class chatbot & communication tool. Our partnership with HiJiffy provides an industry-leading web chat tool, spanning the entire guest journey - from consideration phase through to a digital check-in, in-stay communication and check out.. HiJiffy supports over 100 languages and spans the website, Facebook Messenger, WhatsApp, WeChat and Booking.com messages, plus many more social and HOTELS IN CRISIS CAN STILL WIN: HOW TO ADJUST YOUR STRATEGY Hotels that spend significantly more on marketing in the downturn can get 18.5% higher RevPAR compared to hotels that cut their marketing spend. Whilst all hotels in crisis can expect lower occupancy, data shows that there is a strong positive relationship between marketing expenditures and performance in times of crisis. WHOLESALERS: A NEW PERSPECTIVE A wholesaler in the travel industry is a company that showcases and distributes travel products such as hotel rooms, transfers, and ancillary products to their network of clients. These clients can include tour operators, airlines, OTAs, and many more. What is interesting about wholesalers in travel is that not all of themoperate and
FOUR THINGS TO UNDERSTAND ABOUT YOUR HOTEL DATA 1. Capture and analyze your data from the very beginning of a guest’s journey. To understand what your data is telling you, you need an overview of all your digital touchpoints. We sometimes find that hoteliers approaching their direct booking strategy as though the guest journey begins on the hotel's website. BOOKING ENGINE CONVERSION RATES: HOW DO YOU MEASURE UP? Of course, the size, type and location of your property should all be taken into account when interpreting your own conversion rate against these results. However, if your blended booking engine conversion rate is sitting around the 3% mark, it's worth seriously considering whether your booking engine is working hard enough for your website.At
'DIRECT IS BETTER' ACCORDING TO HEBS Max Starkov, CEO of HeBS Digital argued last week that hotels should adopt a ‘Direct is Better’ distribution strategy. He makes three very valid points in his blog post: 1. Hotels need to link incentives, bonuses and compensation to the direct online channel A major reason why hotels struggle to AMOMA CEASES TRADING: WHAT IT MEANS FOR HOTELS Amoma ceases trading: "Offering the cheapest price does not guarantee conversion". by Alisa Voitika. September 24, 2019. Online travel agent Amoma - subject to the ire of many hoteliers due to frequent rate undercutting - has ceased trading. Visitors to the Amoma site are automatically redirected to a full-page statement announcing theirclosure.
ABOUT US - TRIPTEASE The story behind Triptease's origin and how we became one of Mashable's 'hot start-ups to watch' and Phocuswright's European Travel Innovator of the Year. TRIPTEASE CONVERT: POWERING HOTEL RECOVERY ACROSS DESKTOP If you've already downloaded the Triptease 2021 Hotel Recovery Guide, you'll know that mobile bookings were one of six key data trends that are predicted to drive the resurgence of travel post-Covid.. Product planning at Triptease is based on exactly these kinds of data insights. We combine our industry-leading global data analysis with continuous customer feedback to ensure we're always EXPRESS MOBILE EXPERIENCE The volume of bookings made on mobile has never been higher. Capture demand and give guests the experience they expect with a continuously optimizing, bespoke mobile experience that works seamlessly on top of your booking engine - no new integration needed. With the Express Mobile Experience, you get: A personalized, three-step checkout.PARITY - TRIPTEASE
Parity Monitoring In an unpredictable market, it's more important than ever to hold your distribution partners to account. Keep track of OTA undercutting with automated, real-time price checking that puts you back in control of your price distribution. Request a demo Track and analyze your rate parityCAREERS - TRIPTEASE
Fast-paced, impactful technology. We’re the industry-leading provider of direct booking software for a reason. Working with thousands of hotels around the world gives us an unmatched data scale and unparalleled rate of learning. If you want to move fast and make a difference to hotels of all sizes, this is probably the place for you. COACHING & COMMUNITY Coaching & community Growing direct business online is challenging and every hotel is different. Whatever your goal might be, get support the whole way with coaching, content and community from the leaders of the Direct Booking Movement. Find out more A global team of coaches The Triptease Direct Booking Coaches can NEW GOOGLE SITE "HUGE AND TIMELY OPPORTUNITY FOR HOTELS" Google has launched a full destination search site for hotel listings in a move that could seriously shake up online travel - again. Under the innocuous title “There’s still time to plan your perfect spring break trip,” Google’s Richard Holden published an article late last week that showcased a range of new features from the search giants. . Amongst updates to Google Flights and the WHAT WE LEARNED FROM TESTING HOTEL WEBSITES ON REAL GUESTS What we learned from testing hotel websites on real guests. At Triptease, one of our core values centres on continuous learning. Our business exists to help hotels compete in a world of OTAs who have access to first-class data analysis and enormous data scale. To compete in this world, you have to put testing at the heart ofeverything you do.
CAN I STOP OTAS FROM DISPLAYING WHOLESALE RATES? Can I stop OTAs from displaying wholesale rates? It looks like Expedia could be formalizing their practice of displaying third-party rates alongside directly-contracted rates from hotels. When we first covered this back in December 2017, it seemed as though Expedia may have been exploring a metasearch-type model, with one hotel group telling us WILL A POP-UP ON MY WEBSITE IMPACT GOOGLE RANKINGS? Google’s latest push towards an optimum mobile search experience actively penalises mobile sites with intrusive or obstructive pop-ups. Announced in August last year and live as of January 10th 2017, the move has prompted understandable concern from companies whose business relies on an attractive - and highly visible - web presence. This website uses cookies to enhance your user experience. By using this website, you agree to let us use cookies. By using this website, you agree to our use of cookies.Learn more Accept
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