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CONTACT US - VELOCITY PARTNERS Contact us. If you’re looking at this page, you’re in what we call ‘the later stages of the B2B purchase journey’. To celebrate, let us buy you a cuppa in London or a cappuccino in New York. WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED His justified spleen reminded me of criticisms of British public policy in the post-War era. We denizens of Blighty have long suffered from politicians taking the non-strategic, easy choices. We prefer to muddle through rather than making decisions on evidence-based analysis. We have a long history of simply firing and calling what wehit the
HOW TO CREATE PERFORMANCE MARKETING KPIS How to create performance marketing KPIs in seven steps. B2B marketing teams don’t work with KPIs nearly enough. And that’s crazy because they are – as the title suggests – key.So why do so many marketing teams skip this utterly vital stage of any marketing process?. It’sa head-scratcher.
WHAT'S NEXT AFTER CONTENT MARKETING? THE GALVANIZING STORY. And it’s the thing that defines the very best content marketing too, separating it from the rest as clearly and distinctly as an apple in a bowl of rocks. The new thing—the next thing—is the oldest thing in marketing: The big, fresh, surprising, magnetic idea. Expressed in what we like to call a galvanizing story. CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
CUSTOMER VALUE PROPOSITIONS IN B2B MARKETS Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):. Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors (James C. Anderson, James A. Narus and Wouter van Rossum) call “Resonating Focus”.WHY GOOGLE DOODLES
The first doodle was designed in 1998, when co-founders Larry Page and Sergey Brin used it as an out-of-office while they were at Burning Man. They wanted to let users know they were away in case the servers crashed (turns out there was a time when Google would be affected bytwo guys going to
B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. We’re Velocity. And you’re in B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
CONTACT US - VELOCITY PARTNERS Contact us. If you’re looking at this page, you’re in what we call ‘the later stages of the B2B purchase journey’. To celebrate, let us buy you a cuppa in London or a cappuccino in New York. CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
HOW TO CREATE PERFORMANCE MARKETING KPIS How to create performance marketing KPIs in seven steps. B2B marketing teams don’t work with KPIs nearly enough. And that’s crazy because they are – as the title suggests – key.So why do so many marketing teams skip this utterly vital stage of any marketing process?. It’sa head-scratcher.
WHAT'S NEXT AFTER CONTENT MARKETING? THE GALVANIZING STORY. And it’s the thing that defines the very best content marketing too, separating it from the rest as clearly and distinctly as an apple in a bowl of rocks. The new thing—the next thing—is the oldest thing in marketing: The big, fresh, surprising, magnetic idea. Expressed in what we like to call a galvanizing story. WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and CUSTOMER VALUE PROPOSITIONS IN B2B MARKETS Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):. Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors (James C. Anderson, James A. Narus and Wouter van Rossum) call “Resonating Focus”. DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED His justified spleen reminded me of criticisms of British public policy in the post-War era. We denizens of Blighty have long suffered from politicians taking the non-strategic, easy choices. We prefer to muddle through rather than making decisions on evidence-based analysis. We have a long history of simply firing and calling what wehit the
WHY GOOGLE DOODLES
The first doodle was designed in 1998, when co-founders Larry Page and Sergey Brin used it as an out-of-office while they were at Burning Man. They wanted to let users know they were away in case the servers crashed (turns out there was a time when Google would be affected bytwo guys going to
B2B MARKETING SERVICES Metrics are about performance: combining analytics, marketing automation and the full demand-gen stack to build pipeline (and prove it). Mojo is about voice: bringing confidence, attitude and energy to your brand so you’re more likeable. (This is the part most B2B brands forget about and it’s crippling ). We’re convinced B2B tech CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
B2B CONTENT MARKETING B2B Content Creation. Where we come up with ideas for killer content, then write it, design it, produce it and buff it up with a soft, dry chamois. Content Distribution. Driving your content to market – and your market to your content – using social media, search marketing, email, pay-per-click, banner campaigns whatever. Lead Nurturing. B2B CONTENT MARKETING STRATEGY CHECKLIST This is the best, most concise and practical guide I’ve seen for people who want to do effective B2B content marketing. Not only is the content helpful, but the visual design helps readers digest the keypoints quickly.
TIM WAKE - VELOCITY PARTNERS Tim’s responsible for our agency's HR, recruitment, resourcing, training and IT systems. He looks to continually improve our team's processes, profitability and effectiveness, while making employee engagement key to getting the best from our talent. He’s dad to WHY THE CUSTOMER JOURNEY IS A HERO’S JOURNEY. SORT OF Sure, the exact details of their journey can be as different as Star Wars is from Die Hard, or Sleepless in Seattle, but the journey is the same. And there’s a lot we can learn from it. Let’s take a look at how this works for a customer. 1) You – Our protagonist is that BEYOND TONE OF VOICE: WHAT'S YOUR STANCE? Tone of voice is still, flabbergastingly, the most under-exploited power behind great B2B brands. Pretty much every category of every market has a company that rose to the top not by saying new things but by saying things in a fresh, distinctive way. 7 CRITICAL ELEMENTS OF A GREAT CONTENT BRIEF Great content brands and successful content marketing programs are built around ‘home run’ pieces – the big winners that really resonate with your 14 WAYS TO PRESENT INFORMATION VISUALLY Here are 14 ways to visually organize your information, with examples and tips on when to use them. There are two ways to discover the best way to go about presenting information or a story visually: Get to know your data or story intimately. Rake your zen garden, and ask yourself “what does my data want to look like?”.WHY GOOGLE DOODLES
The first doodle was designed in 1998, when co-founders Larry Page and Sergey Brin used it as an out-of-office while they were at Burning Man. They wanted to let users know they were away in case the servers crashed (turns out there was a time when Google would be affected bytwo guys going to
B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. We’re Velocity. And you’re in B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
CONTACT US - VELOCITY PARTNERS Contact us. If you’re looking at this page, you’re in what we call ‘the later stages of the B2B purchase journey’. To celebrate, let us buy you a cuppa in London or a cappuccino in New York. CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
HOW TO CREATE PERFORMANCE MARKETING KPIS How to create performance marketing KPIs in seven steps. B2B marketing teams don’t work with KPIs nearly enough. And that’s crazy because they are – as the title suggests – key.So why do so many marketing teams skip this utterly vital stage of any marketing process?. It’sa head-scratcher.
WHAT'S NEXT AFTER CONTENT MARKETING? THE GALVANIZING STORY. And it’s the thing that defines the very best content marketing too, separating it from the rest as clearly and distinctly as an apple in a bowl of rocks. The new thing—the next thing—is the oldest thing in marketing: The big, fresh, surprising, magnetic idea. Expressed in what we like to call a galvanizing story. WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and CUSTOMER VALUE PROPOSITIONS IN B2B MARKETS Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):. Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors (James C. Anderson, James A. Narus and Wouter van Rossum) call “Resonating Focus”. DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED His justified spleen reminded me of criticisms of British public policy in the post-War era. We denizens of Blighty have long suffered from politicians taking the non-strategic, easy choices. We prefer to muddle through rather than making decisions on evidence-based analysis. We have a long history of simply firing and calling what wehit the
WHY GOOGLE DOODLES
The first doodle was designed in 1998, when co-founders Larry Page and Sergey Brin used it as an out-of-office while they were at Burning Man. They wanted to let users know they were away in case the servers crashed (turns out there was a time when Google would be affected bytwo guys going to
B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. We’re Velocity. And you’re in B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
CONTACT US - VELOCITY PARTNERS Contact us. If you’re looking at this page, you’re in what we call ‘the later stages of the B2B purchase journey’. To celebrate, let us buy you a cuppa in London or a cappuccino in New York. WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED His justified spleen reminded me of criticisms of British public policy in the post-War era. We denizens of Blighty have long suffered from politicians taking the non-strategic, easy choices. We prefer to muddle through rather than making decisions on evidence-based analysis. We have a long history of simply firing and calling what wehit the
HOW TO CREATE PERFORMANCE MARKETING KPIS How to create performance marketing KPIs in seven steps. B2B marketing teams don’t work with KPIs nearly enough. And that’s crazy because they are – as the title suggests – key.So why do so many marketing teams skip this utterly vital stage of any marketing process?. It’sa head-scratcher.
WHAT'S NEXT AFTER CONTENT MARKETING? THE GALVANIZING STORY. And it’s the thing that defines the very best content marketing too, separating it from the rest as clearly and distinctly as an apple in a bowl of rocks. The new thing—the next thing—is the oldest thing in marketing: The big, fresh, surprising, magnetic idea. Expressed in what we like to call a galvanizing story. CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
CUSTOMER VALUE PROPOSITIONS IN B2B MARKETS Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):. Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors (James C. Anderson, James A. Narus and Wouter van Rossum) call “Resonating Focus”.WHY GOOGLE DOODLES
The first doodle was designed in 1998, when co-founders Larry Page and Sergey Brin used it as an out-of-office while they were at Burning Man. They wanted to let users know they were away in case the servers crashed (turns out there was a time when Google would be affected bytwo guys going to
B2B MARKETING SERVICES Metrics are about performance: combining analytics, marketing automation and the full demand-gen stack to build pipeline (and prove it). Mojo is about voice: bringing confidence, attitude and energy to your brand so you’re more likeable. (This is the part most B2B brands forget about and it’s crippling ). We’re convinced B2B tech CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
B2B CONTENT MARKETING B2B Content Creation. Where we come up with ideas for killer content, then write it, design it, produce it and buff it up with a soft, dry chamois. Content Distribution. Driving your content to market – and your market to your content – using social media, search marketing, email, pay-per-click, banner campaigns whatever. Lead Nurturing. B2B CONTENT MARKETING STRATEGY CHECKLIST This is the best, most concise and practical guide I’ve seen for people who want to do effective B2B content marketing. Not only is the content helpful, but the visual design helps readers digest the keypoints quickly.
TIM WAKE - VELOCITY PARTNERS Tim’s responsible for our agency's HR, recruitment, resourcing, training and IT systems. He looks to continually improve our team's processes, profitability and effectiveness, while making employee engagement key to getting the best from our talent. He’s dad to WHY THE CUSTOMER JOURNEY IS A HERO’S JOURNEY. SORT OF Sure, the exact details of their journey can be as different as Star Wars is from Die Hard, or Sleepless in Seattle, but the journey is the same. And there’s a lot we can learn from it. Let’s take a look at how this works for a customer. 1) You – Our protagonist is that BEYOND TONE OF VOICE: WHAT'S YOUR STANCE? Tone of voice is still, flabbergastingly, the most under-exploited power behind great B2B brands. Pretty much every category of every market has a company that rose to the top not by saying new things but by saying things in a fresh, distinctive way. 7 CRITICAL ELEMENTS OF A GREAT CONTENT BRIEF Great content brands and successful content marketing programs are built around ‘home run’ pieces – the big winners that really resonate with your 14 WAYS TO PRESENT INFORMATION VISUALLY Here are 14 ways to visually organize your information, with examples and tips on when to use them. There are two ways to discover the best way to go about presenting information or a story visually: Get to know your data or story intimately. Rake your zen garden, and ask yourself “what does my data want to look like?”.WHY GOOGLE DOODLES
The first doodle was designed in 1998, when co-founders Larry Page and Sergey Brin used it as an out-of-office while they were at Burning Man. They wanted to let users know they were away in case the servers crashed (turns out there was a time when Google would be affected bytwo guys going to
B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. We’re Velocity. And you’re in B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
CONTACT US - VELOCITY PARTNERSBRAND VELOCITY PARTNERSHEALTH VELOCITY PARTNERSVELOCITAS PARTNERSSALES VELOCITY PARTNERSVELOCITY FUNDS PARTNERSVELOCITY TECHNOLOGY PARTNERS Contact us. If you’re looking at this page, you’re in what we call ‘the later stages of the B2B purchase journey’. To celebrate, let us buy you a cuppa in London or a cappuccino in New York. CAREERS - VELOCITY PARTNERSBRAND VELOCITY PARTNERSBRAND VELOCITY PARTNERSSALES VELOCITY PARTNERSVELOCITY FUNDS PARTNERSVELOCITY PARTNERS LLCVELOCITY PARTNERS LLC A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
HOW TO CREATE PERFORMANCE MARKETING KPIS How to create performance marketing KPIs in seven steps. B2B marketing teams don’t work with KPIs nearly enough. And that’s crazy because they are – as the title suggests – key.So why do so many marketing teams skip this utterly vital stage of any marketing process?. It’sa head-scratcher.
WHAT'S NEXT AFTER CONTENT MARKETING? THE GALVANIZING STORY. And it’s the thing that defines the very best content marketing too, separating it from the rest as clearly and distinctly as an apple in a bowl of rocks. The new thing—the next thing—is the oldest thing in marketing: The big, fresh, surprising, magnetic idea. Expressed in what we like to call a galvanizing story. WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and CUSTOMER VALUE PROPOSITIONS IN B2B MARKETS Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):. Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors (James C. Anderson, James A. Narus and Wouter van Rossum) call “Resonating Focus”. DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED His justified spleen reminded me of criticisms of British public policy in the post-War era. We denizens of Blighty have long suffered from politicians taking the non-strategic, easy choices. We prefer to muddle through rather than making decisions on evidence-based analysis. We have a long history of simply firing and calling what wehit the
WHY GOOGLE DOODLES
The first doodle was designed in 1998, when co-founders Larry Page and Sergey Brin used it as an out-of-office while they were at Burning Man. They wanted to let users know they were away in case the servers crashed (turns out there was a time when Google would be affected bytwo guys going to
B2B MARKETING AGENCY B2B tech markets move fast. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. We like fast. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. We’re Velocity. And you’re in B2B MARKETING EXPERTS Nice to meet you. We’re an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it’s weird to actually love things like content marketing and technology markets and B2B companies and storytelling and stuff like that. If that sounds geeky to you, do NOT invite a Velocitoid to adinner party.
CONTACT US - VELOCITY PARTNERSBRAND VELOCITY PARTNERSHEALTH VELOCITY PARTNERSVELOCITAS PARTNERSSALES VELOCITY PARTNERSVELOCITY FUNDS PARTNERSVELOCITY TECHNOLOGY PARTNERS Contact us. If you’re looking at this page, you’re in what we call ‘the later stages of the B2B purchase journey’. To celebrate, let us buy you a cuppa in London or a cappuccino in New York. CAREERS - VELOCITY PARTNERSBRAND VELOCITY PARTNERSBRAND VELOCITY PARTNERSSALES VELOCITY PARTNERSVELOCITY FUNDS PARTNERSVELOCITY PARTNERS LLCVELOCITY PARTNERS LLC A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
HOW TO CREATE PERFORMANCE MARKETING KPIS How to create performance marketing KPIs in seven steps. B2B marketing teams don’t work with KPIs nearly enough. And that’s crazy because they are – as the title suggests – key.So why do so many marketing teams skip this utterly vital stage of any marketing process?. It’sa head-scratcher.
WHAT'S NEXT AFTER CONTENT MARKETING? THE GALVANIZING STORY. And it’s the thing that defines the very best content marketing too, separating it from the rest as clearly and distinctly as an apple in a bowl of rocks. The new thing—the next thing—is the oldest thing in marketing: The big, fresh, surprising, magnetic idea. Expressed in what we like to call a galvanizing story. WHY I HATE POWERPOINT The two kinds of people who love Powerpoint. 1) People who have no clue about how a document or presentation should look – they love Powerpoint because they are blind and ignorant. It gets words on pages fast. Job done. 2) People who read every manual and take every course – they love Powerpoint because they invested lots of time, money and CUSTOMER VALUE PROPOSITIONS IN B2B MARKETS Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):. Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors (James C. Anderson, James A. Narus and Wouter van Rossum) call “Resonating Focus”. DO THE BRITISH PREFER 'MUDDLING THROUGH' TO EVIDENCE-BASED His justified spleen reminded me of criticisms of British public policy in the post-War era. We denizens of Blighty have long suffered from politicians taking the non-strategic, easy choices. We prefer to muddle through rather than making decisions on evidence-based analysis. We have a long history of simply firing and calling what wehit the
WHY GOOGLE DOODLES
The first doodle was designed in 1998, when co-founders Larry Page and Sergey Brin used it as an out-of-office while they were at Burning Man. They wanted to let users know they were away in case the servers crashed (turns out there was a time when Google would be affected bytwo guys going to
B2B MARKETING SERVICES Metrics are about performance: combining analytics, marketing automation and the full demand-gen stack to build pipeline (and prove it). Mojo is about voice: bringing confidence, attitude and energy to your brand so you’re more likeable. (This is the part most B2B brands forget about and it’s crippling ). We’re convinced B2B tech CAREERS - VELOCITY PARTNERS A great portfolio of ambitious, confident clients who expect us to do great things (and reward us for it) An almost childish desire to try new things, devise weird experiments and thumb our noses at Mr Mediocre. A culture that attracts a certain kind of weirdos and seems to keep them here. ( Read about our culture here—but it’s a bitsweary).
B2B CONTENT MARKETING B2B Content Creation. Where we come up with ideas for killer content, then write it, design it, produce it and buff it up with a soft, dry chamois. Content Distribution. Driving your content to market – and your market to your content – using social media, search marketing, email, pay-per-click, banner campaigns whatever. Lead Nurturing. B2B CONTENT MARKETING STRATEGY CHECKLIST This is the best, most concise and practical guide I’ve seen for people who want to do effective B2B content marketing. Not only is the content helpful, but the visual design helps readers digest the keypoints quickly.
TIM WAKE - VELOCITY PARTNERS Tim’s responsible for our agency's HR, recruitment, resourcing, training and IT systems. He looks to continually improve our team's processes, profitability and effectiveness, while making employee engagement key to getting the best from our talent. He’s dad to WHY THE CUSTOMER JOURNEY IS A HERO’S JOURNEY. SORT OF Sure, the exact details of their journey can be as different as Star Wars is from Die Hard, or Sleepless in Seattle, but the journey is the same. And there’s a lot we can learn from it. Let’s take a look at how this works for a customer. 1) You – Our protagonist is that BEYOND TONE OF VOICE: WHAT'S YOUR STANCE? Tone of voice is still, flabbergastingly, the most under-exploited power behind great B2B brands. Pretty much every category of every market has a company that rose to the top not by saying new things but by saying things in a fresh, distinctive way. 7 CRITICAL ELEMENTS OF A GREAT CONTENT BRIEF Great content brands and successful content marketing programs are built around ‘home run’ pieces – the big winners that really resonate with your 14 WAYS TO PRESENT INFORMATION VISUALLY Here are 14 ways to visually organize your information, with examples and tips on when to use them. There are two ways to discover the best way to go about presenting information or a story visually: Get to know your data or story intimately. Rake your zen garden, and ask yourself “what does my data want to look like?”.WHY GOOGLE DOODLES
The first doodle was designed in 1998, when co-founders Larry Page and Sergey Brin used it as an out-of-office while they were at Burning Man. They wanted to let users know they were away in case the servers crashed (turns out there was a time when Google would be affected bytwo guys going to
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GREAT
MARKETING
MOVES
Watch our motion showreel B2B TECH MARKETS MOVE FAST. In the time it takes to say ‘Theranos’ your window of opportunity can slam shut. WE LIKE FAST. We help clients build better B2B brands, content strategies and performance marketing programs that accelerate their pipelines and goose the metrics that matter. WE’RE VELOCITY. And you’re in the rightplace.
STUFF FOR YOU
Yes, we preach content marketing but we also practice it. So here’s some content that captures our take on B2B content marketing. Hope it helps (there’s lots more here).
A STAKEHOLDER THROUGH THE HEART Great ideas aren’t enough. You need great ideas that survive the infernal/internal review process. Here’s how to actively manage your stakeholders so your best stuff thrives. INSANE HONESTY IN CONTENT MARKETINGRead more
CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETINGRead more
STUFF WE DID FOR CLIENTS Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out. Here’s some more . OPENMARKET’S CONTENT-DRIVEN TRANSFORMATION How a technical story became a powerful business case SPRINT BUSINESS BRAND LAUNCH Sprint is a monster consumer brand in the US. But now they needed tocreate…
OUR BLOG
WHAT’S IN A (DOMAIN) NAME? Roger Warner | March23rd, 2007
It’s usually best to think these things through – in this instance by writing a url string down on paper before getting hitched to it. God knows, the penny MUST have dropped when the name…Read more
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LONDON
Velocity Partners LtdThe Poppy Factory
20 Petersham Road, RichmondSURREY TW10 6UR
+44 (0)208 940 4099
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Velocity Partners US Inc666 3rd Ave
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