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CONTACT US | VISTAR MEDIA Contact. We are here to help. Get in touch for inquiries, questions or support. GET IN TOUCH. If you’re an existing customer that needs help, email support@vistarmedia.com. Otherwise, please fill out the form below and we’ll respond as soon as possible. Basic | Mapbox. CAREERS | VISTAR MEDIA Careers. Join the team. Learn about our culture, people and open positions. Our Mission & vision. We are transforming out-of-home with cutting-edge technology. Vistar Media is a programmatic technology company that strives to power and enhance every transaction that DOOH: OUTDOOR & INDOOR ADVERTISING DOOH: Everything You Need to Know About Outdoor & Indoor Advertising. February 24, 2021 / Kerry Coppinger. DOOH, or digital out-of-home, has become an increasingly popular advertising channel for brands. Advanced targeting allows for more effective campaigns, while the massive scale of the medium allows for unmatched reach. 4 MISCONCEPTIONS ABOUT PROGRAMMATIC DIGITAL OUT-OF-HOME 1. Programmatic will drive digital out-of-home prices to the bottom”. The most common misconception programmatic exchanges must dispel is that they drive prices down. In theory, it could seem like programmatic was designed just to mimic the mobile and online worlds, where ad space is a dime a dozen. However, DOOH inventory is finite,so
DOOH SOLUTIONS FOR CPG MARKETERS This leading CPG brand lifted purchase intent by +32% using a data-driven audience strategy that targeted "Frequent Walmart Shoppers" who also enjoyed physical activity. A well-known beauty retailer turned to Vistar Media to develop an innovative OOH strategy that could leverage data and provide measurable results. WHAT’S THE DEAL WITH MOBILE RETARGETING? What’s the Deal with Mobile Retargeting? As data has become a more significant component of audience targeting, brands have been able to execute more sophisticated marketing campaigns. For instance, marketers’ digital out-of-home campaigns now benefit from programmatic technology that allows for quick activations, when andwhere they need it.
WHY YOUR BRAND SHOULD USE WEATHER-BASED CAMPAIGNS Digital out-of-home is an intelligent marketing channel. Advertisers can both activate strategic campaigns based on a variety of data sets and change creative at a moment’s notice. From consumer movement patterns, to shopping behaviors, to local weather conditions, brands are able to take a data-driven approach to this powerful, real-world VISTAR MEDIA LABS: BATCH PROCESSING WITH SQS AND ECS Configure ECS. Once we have our image in ECR, we need to configure our ECS service to use it. But first, some ECS terminology: Task Definition: Specifies which docker image we're using for a task along with some parameters (resource limits, logging configuration, IAM role).; Task: A running docker container based on a task definition.; ECS Instance: an EC2 instance running the ECS agent and DIGITAL OUT OF HOME ADVERTISING (DOOH) Vistar ensures it’s bigger than ever. Vistar Media offers a complete end-to-end programmatic ecosystem to help your business get the most out of digital out-of-home media. This includes a demand-side platform (DSP), supply-side platform (SSP), and digital signage software (our ad platform and Cortex), all integrated together to enable data ABOUT US | VISTAR MEDIA About us. We’re powering the ecosystem that makes. programmatic out-of-home possible. Vistar Media was founded in 2012 by leaders in the digital advertising space, who saw the opportunity to bring the intelligence and efficiency of programmatic technology to the impactful medium of out-of-home. Vistar has built a completeend-to-end
CONTACT US | VISTAR MEDIA Contact. We are here to help. Get in touch for inquiries, questions or support. GET IN TOUCH. If you’re an existing customer that needs help, email support@vistarmedia.com. Otherwise, please fill out the form below and we’ll respond as soon as possible. Basic | Mapbox. CAREERS | VISTAR MEDIA Careers. Join the team. Learn about our culture, people and open positions. Our Mission & vision. We are transforming out-of-home with cutting-edge technology. Vistar Media is a programmatic technology company that strives to power and enhance every transaction that DOOH: OUTDOOR & INDOOR ADVERTISING DOOH: Everything You Need to Know About Outdoor & Indoor Advertising. February 24, 2021 / Kerry Coppinger. DOOH, or digital out-of-home, has become an increasingly popular advertising channel for brands. Advanced targeting allows for more effective campaigns, while the massive scale of the medium allows for unmatched reach. 4 MISCONCEPTIONS ABOUT PROGRAMMATIC DIGITAL OUT-OF-HOME 1. Programmatic will drive digital out-of-home prices to the bottom”. The most common misconception programmatic exchanges must dispel is that they drive prices down. In theory, it could seem like programmatic was designed just to mimic the mobile and online worlds, where ad space is a dime a dozen. However, DOOH inventory is finite,so
DOOH SOLUTIONS FOR CPG MARKETERS This leading CPG brand lifted purchase intent by +32% using a data-driven audience strategy that targeted "Frequent Walmart Shoppers" who also enjoyed physical activity. A well-known beauty retailer turned to Vistar Media to develop an innovative OOH strategy that could leverage data and provide measurable results. WHAT’S THE DEAL WITH MOBILE RETARGETING? What’s the Deal with Mobile Retargeting? As data has become a more significant component of audience targeting, brands have been able to execute more sophisticated marketing campaigns. For instance, marketers’ digital out-of-home campaigns now benefit from programmatic technology that allows for quick activations, when andwhere they need it.
WHY YOUR BRAND SHOULD USE WEATHER-BASED CAMPAIGNS Digital out-of-home is an intelligent marketing channel. Advertisers can both activate strategic campaigns based on a variety of data sets and change creative at a moment’s notice. From consumer movement patterns, to shopping behaviors, to local weather conditions, brands are able to take a data-driven approach to this powerful, real-world VISTAR MEDIA LABS: BATCH PROCESSING WITH SQS AND ECS Configure ECS. Once we have our image in ECR, we need to configure our ECS service to use it. But first, some ECS terminology: Task Definition: Specifies which docker image we're using for a task along with some parameters (resource limits, logging configuration, IAM role).; Task: A running docker container based on a task definition.; ECS Instance: an EC2 instance running the ECS agent and ABOUT US | VISTAR MEDIA About us. We’re powering the ecosystem that makes. programmatic out-of-home possible. Vistar Media was founded in 2012 by leaders in the digital advertising space, who saw the opportunity to bring the intelligence and efficiency of programmatic technology to the impactful medium of out-of-home. Vistar has built a completeend-to-end
DOOH MEDIA FOR MARKETERS Reach any audience, on any screen. Vistar Media is the most scalable demand-side platform for digital out-of-home. Built for OOH. We built the Vistar DSP from the ground up. for top performance across the nuances of out-of-home. Accurately forecast and plan against impressions in digital out-of-home. CONTACT US | VISTAR MEDIA Contact. We are here to help. Get in touch for inquiries, questions or support. GET IN TOUCH. If you’re an existing customer that needs help, email support@vistarmedia.com. Otherwise, please fill out the form below and we’ll respond as soon as possible. Basic | Mapbox.VISTAR MEDIA BLOG
The Vistar Media Blog is your resource for digital out-of-home news. While sharing the latest from Vistar, we also feature posts about the broader DOOH industry, digital signage, tips for marketing campaigns and advice for media owners. FOX AND RAPPORT FIRST TO MEASURE PROGRAMMATIC TAXI AND Brands can now take advantage of this new solution with taxi and rideshare top inventory from Curb, Firefly and Lyft via Vistar Media. NEW YORK (June 10, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today announced it can now measure moving inventory, including taxi and rideshare tops, alongside non-moving OOH media types in the U.S MEDIA OWNER SPOTLIGHT: LYFT HALO Media Owner Spotlight: Lyft Halo. September 17, 2020 / Gina Cubillas. Earlier this year, we started working with Lyft Halo to connect them with programmatic buyers who are looking to strategically reach their target audience on digital mobility screens. The Vistar supply-side platform (SSP) enables buyers to purchase Halo cartop advertising CAPITALIZING ON CPG: INSIGHTS FOR MARKETERS This report presents data-driven insights and corresponding media strategies for the consumer packaged goods (CPG) vertical, including: grocery, beverage, OTC, and personal care. RESOURCES FOR PERSONAL CARE NETWORKS Reach consumers when health and wellbeing are on their minds. Vistar's DSP, built for the nuances of out-of-home, brings together impactful inventory across the entire healthcare consumer journey and allows you to deploy precision targeting at scale. Advertising restrictions vary by media owner and are subject to network approval. AD SERVING 101: HOW IT WORKS FOR OOH An ad server operates differently. Rather than pushing a predetermined schedule to your screens, your screens “pull” the most relevant ad for each spot in real time by making “requests” to the ad server. You give the ad server rules for each campaign you sell (e.g. “deliver 1MM impressions, in the following zip codes, over the next4
SPARK FOUNDRY ON THE VALUE OF DIGITAL OUT-OF-HOME Spark Foundry on the Value of Digital Out-of-Home. October 1, 2019 / Aliana Heffernan. As a continuously evolving medium, digital out-of-home has experienced rapid growth as it’s been adopted by many of the largest and most innovative brands and agencies. To gain a deeper understanding of how DOOH has changed advertising, we spokewith Laura
DIGITAL OUT OF HOME ADVERTISING (DOOH) Vistar ensures it’s bigger than ever. Vistar Media offers a complete end-to-end programmatic ecosystem to help your business get the most out of digital out-of-home media. This includes a demand-side platform (DSP), supply-side platform (SSP), and digital signage software (our ad platform and Cortex), all integrated together to enable data ABOUT US | VISTAR MEDIA About us. We’re powering the ecosystem that makes. programmatic out-of-home possible. Vistar Media was founded in 2012 by leaders in the digital advertising space, who saw the opportunity to bring the intelligence and efficiency of programmatic technology to the impactful medium of out-of-home. Vistar has built a completeend-to-end
DOOH MEDIA FOR MARKETERS Reach any audience, on any screen. Vistar Media is the most scalable demand-side platform for digital out-of-home. Built for OOH. We built the Vistar DSP from the ground up. for top performance across the nuances of out-of-home. Accurately forecast and plan against impressions in digital out-of-home. CAREERS | VISTAR MEDIA Careers. Join the team. Learn about our culture, people and open positions. Our Mission & vision. We are transforming out-of-home with cutting-edge technology. Vistar Media is a programmatic technology company that strives to power and enhance every transaction that CONTACT US | VISTAR MEDIA Contact. We are here to help. Get in touch for inquiries, questions or support. GET IN TOUCH. If you’re an existing customer that needs help, email support@vistarmedia.com. Otherwise, please fill out the form below and we’ll respond as soon as possible. Basic | Mapbox. DOOH: OUTDOOR & INDOOR ADVERTISING DOOH: Everything You Need to Know About Outdoor & Indoor Advertising. February 24, 2021 / Kerry Coppinger. DOOH, or digital out-of-home, has become an increasingly popular advertising channel for brands. Advanced targeting allows for more effective campaigns, while the massive scale of the medium allows for unmatched reach. MEDIA OWNER OF THE MONTH: GROCERY TV November 20, 2019 / Aliana Heffernan. We recently interviewed Marlow Nickell, CEO of Grocery TV, for this month’s installation of our Media Owner of the Month series. This Austin, Texas-based out-of-home company has built a digital signage network that enables brands to engage consumers, directly at the point-of-purchase. VISTAR MEDIA LABS: BATCH PROCESSING WITH SQS AND ECS Configure ECS. Once we have our image in ECR, we need to configure our ECS service to use it. But first, some ECS terminology: Task Definition: Specifies which docker image we're using for a task along with some parameters (resource limits, logging configuration, IAM role).; Task: A running docker container based on a task definition.; ECS Instance: an EC2 instance running the ECS agent and 4 MISCONCEPTIONS ABOUT PROGRAMMATIC DIGITAL OUT-OF-HOME 1. Programmatic will drive digital out-of-home prices to the bottom”. The most common misconception programmatic exchanges must dispel is that they drive prices down. In theory, it could seem like programmatic was designed just to mimic the mobile and online worlds, where ad space is a dime a dozen. However, DOOH inventory is finite,so
WHY YOUR BRAND SHOULD USE WEATHER-BASED CAMPAIGNS Digital out-of-home is an intelligent marketing channel. Advertisers can both activate strategic campaigns based on a variety of data sets and change creative at a moment’s notice. From consumer movement patterns, to shopping behaviors, to local weather conditions, brands are able to take a data-driven approach to this powerful, real-world DIGITAL OUT OF HOME ADVERTISING (DOOH) Vistar ensures it’s bigger than ever. Vistar Media offers a complete end-to-end programmatic ecosystem to help your business get the most out of digital out-of-home media. This includes a demand-side platform (DSP), supply-side platform (SSP), and digital signage software (our ad platform and Cortex), all integrated together to enable data ABOUT US | VISTAR MEDIA About us. We’re powering the ecosystem that makes. programmatic out-of-home possible. Vistar Media was founded in 2012 by leaders in the digital advertising space, who saw the opportunity to bring the intelligence and efficiency of programmatic technology to the impactful medium of out-of-home. Vistar has built a completeend-to-end
DOOH MEDIA FOR MARKETERS Reach any audience, on any screen. Vistar Media is the most scalable demand-side platform for digital out-of-home. Built for OOH. We built the Vistar DSP from the ground up. for top performance across the nuances of out-of-home. Accurately forecast and plan against impressions in digital out-of-home. CAREERS | VISTAR MEDIA Careers. Join the team. Learn about our culture, people and open positions. Our Mission & vision. We are transforming out-of-home with cutting-edge technology. Vistar Media is a programmatic technology company that strives to power and enhance every transaction that CONTACT US | VISTAR MEDIA Contact. We are here to help. Get in touch for inquiries, questions or support. GET IN TOUCH. If you’re an existing customer that needs help, email support@vistarmedia.com. Otherwise, please fill out the form below and we’ll respond as soon as possible. Basic | Mapbox. DOOH: OUTDOOR & INDOOR ADVERTISING DOOH: Everything You Need to Know About Outdoor & Indoor Advertising. February 24, 2021 / Kerry Coppinger. DOOH, or digital out-of-home, has become an increasingly popular advertising channel for brands. Advanced targeting allows for more effective campaigns, while the massive scale of the medium allows for unmatched reach. MEDIA OWNER OF THE MONTH: GROCERY TV November 20, 2019 / Aliana Heffernan. We recently interviewed Marlow Nickell, CEO of Grocery TV, for this month’s installation of our Media Owner of the Month series. This Austin, Texas-based out-of-home company has built a digital signage network that enables brands to engage consumers, directly at the point-of-purchase. VISTAR MEDIA LABS: BATCH PROCESSING WITH SQS AND ECS Configure ECS. Once we have our image in ECR, we need to configure our ECS service to use it. But first, some ECS terminology: Task Definition: Specifies which docker image we're using for a task along with some parameters (resource limits, logging configuration, IAM role).; Task: A running docker container based on a task definition.; ECS Instance: an EC2 instance running the ECS agent and 4 MISCONCEPTIONS ABOUT PROGRAMMATIC DIGITAL OUT-OF-HOME 1. Programmatic will drive digital out-of-home prices to the bottom”. The most common misconception programmatic exchanges must dispel is that they drive prices down. In theory, it could seem like programmatic was designed just to mimic the mobile and online worlds, where ad space is a dime a dozen. However, DOOH inventory is finite,so
WHY YOUR BRAND SHOULD USE WEATHER-BASED CAMPAIGNS Digital out-of-home is an intelligent marketing channel. Advertisers can both activate strategic campaigns based on a variety of data sets and change creative at a moment’s notice. From consumer movement patterns, to shopping behaviors, to local weather conditions, brands are able to take a data-driven approach to this powerful, real-world ABOUT US | VISTAR MEDIA About us. We’re powering the ecosystem that makes. programmatic out-of-home possible. Vistar Media was founded in 2012 by leaders in the digital advertising space, who saw the opportunity to bring the intelligence and efficiency of programmatic technology to the impactful medium of out-of-home. Vistar has built a completeend-to-end
DOOH MEDIA FOR MARKETERS Reach any audience, on any screen. Vistar Media is the most scalable demand-side platform for digital out-of-home. Built for OOH. We built the Vistar DSP from the ground up. for top performance across the nuances of out-of-home. Accurately forecast and plan against impressions in digital out-of-home. MEDIA OWNER SPOTLIGHT: HILITE OUTDOOR Hilite Outdoor, one of Canada’s growing car-top screen networks, sat down with Vistar to discuss their business. CAPITALIZING ON CPG: INSIGHTS FOR MARKETERS This report presents data-driven insights and corresponding media strategies for the consumer packaged goods (CPG) vertical, including: grocery, beverage, OTC, and personal care. MEDIA OWNER SPOTLIGHT: LYFT HALO Media Owner Spotlight: Lyft Halo. September 17, 2020 / Gina Cubillas. Earlier this year, we started working with Lyft Halo to connect them with programmatic buyers who are looking to strategically reach their target audience on digital mobility screens. The Vistar supply-side platform (SSP) enables buyers to purchase Halo cartop advertising RESOURCES FOR PERSONAL CARE NETWORKS Reach consumers when health and wellbeing are on their minds. Vistar's DSP, built for the nuances of out-of-home, brings together impactful inventory across the entire healthcare consumer journey and allows you to deploy precision targeting at scale. Advertising restrictions vary by media owner and are subject to network approval. AD SERVING 101: HOW IT WORKS FOR OOH An ad server operates differently. Rather than pushing a predetermined schedule to your screens, your screens “pull” the most relevant ad for each spot in real time by making “requests” to the ad server. You give the ad server rules for each campaign you sell (e.g. “deliver 1MM impressions, in the following zip codes, over the next4
MEDIA OWNER SPOTLIGHT: IBOUSA IBOUSA represents a combination of independent media owners that are automated together by various workflow solutions to deliver current availability and pricing, as well as connect programmatic digital billboards across the country. SPARK FOUNDRY ON THE VALUE OF DIGITAL OUT-OF-HOME Spark Foundry on the Value of Digital Out-of-Home. October 1, 2019 / Aliana Heffernan. As a continuously evolving medium, digital out-of-home has experienced rapid growth as it’s been adopted by many of the largest and most innovative brands and agencies. To gain a deeper understanding of how DOOH has changed advertising, we spokewith Laura
DOOH SOLUTIONS FOR CPG MARKETERS This leading CPG brand lifted purchase intent by +32% using a data-driven audience strategy that targeted "Frequent Walmart Shoppers" who also enjoyed physical activity. A well-known beauty retailer turned to Vistar Media to develop an innovative OOH strategy that could leverage data and provide measurable results. This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy. If you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked.Accept Decline
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PROGRAMMATICALLY SMARTER. CATEGORICALLY BETTER. Vistar powers today’s out-of-home industry with technology that dramatically enhances the buying, selling and management of digitalsignage media.
PROGRAMMATICALLY SMARTER. CATEGORICALLY BETTER. Vistar powers today’s out-of-home industry with technology that dramatically enhances the buying, selling and management of digitalsignage media.
HOW IT WORKS
Digital out-of-home makes a big impact. Vistar ensures it’s bigger than ever. Vistar Media offers a complete end-to-end programmatic ecosystem to help your business get the most out of digital out-of-home media. This includes a demand-side platform (DSP), supply-side platform (SSP), and digital signage software (our ad platform and Cortex), all integrated together to enable data-driven, automated, measurable DOOHtransactions.
SERVICES
Vistar connects marketers, media owners, and audiences like never before. MARKETERS TO AUDIENCESLearn More
MARKETERS TO AUDIENCES Reach any audience, on any screen with a scalable, data-driven demand-side platform for digital out-of-home. Learn More MEDIA OWNERS TO MARKETERSLearn More
MEDIA OWNERS TO MARKETERS Offer marketers the media they want and need with a supply-side platform connected to the world’s leading omnichannel DSPs. LearnMore
RESOURCES
Discover how Vistar is innovating out-of-home.NEWS
VISTAR REDEFINES “THE LOOP” WITH UNIFIED AD SERVING First-to-market solution provides outdoor media owners with programmatic and traditional ad scheduling capabilities in oneplatform Read More
BLOG
BRANDS USE NEW TECH TO EXTEND THIRD-PARTY DATA STRATEGIES INTO DOOH Vistar Media has released a new comprehensive guide to audience and targeting strategies for digital out-of-home. Read MoreNEWS
VISTAR REDEFINES “THE LOOP” WITH UNIFIED AD SE .. First-to-market solution provides outdoor media ow .. Read MoreBLOG
BRANDS USE NEW TECH TO EXTEND THIRD-PARTY DATA STR .. Vistar Media has released a new comprehensive guid .. Read MoreTESTIMONIALS
Vistar is changing the game for customers around the globe. Automated, data-driven buying of digital out-of-home is poised to help advertisers reach consumers in new and creative ways that deepen personalization and storytelling without losing mass-scale or brand safety. We’re excited to collaborate with Vistar to make that possible via Adobe Advertising Cloud.” – Bryan Seltzer, Managing Director, US, Ad Cloud The potential of growth in DOOH is becoming clearer by the day, and XPETO has seen the benefits it brings to our clients’ business. Vistar has been a great partner in this process, providing us with support and smart solutions as we navigate this evolving landscape.” – Leanne Scriven, Director, Programmatic Systems at XPETO, the in-house programmatic trade desk of Media Experts The ability to build out “Deals” on the Vistar platform and communicate with DSPs and digital buyers is extremely useful to us. The platform allows for our inventory to be more discoverable.” – Ian Dallimore, Director of Digital Growth, Lamar*
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