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INTERN | VIVALDI
Intern. As a global leader in brand consulting and growth strategies, Vivaldi unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. At Vivaldi, you can make great marketing and branding ideas happen for some of the world’s most dynamic brands. With global resources and deep specializedstrategy
THE LURE OF GLOBAL BRANDING See below for an excerpt of Erich Joachimsthaler and David Aaker’s article published in the Harvard Business Review: As more and more companies come to view the entire world as their market, brand builders look with envy upon those that appear to have created global brands—brands whose positioning, advertising strategy, personality,look, and feel are
REVVING UP HYUNDAI + KIA'S BRAND PORTFOLIO STRATEGY This brand strategy proved to be a strategic and invaluable framework that helped define market opportunities, growth domains, and demand platforms where Hyundai and Kia could succeed more likely relative to consumers’ competing alternatives. Success was determined in terms of conversion probabilities of consideration, purchase, and repeatFEDERICO RIEGÉ
Federico Riegé is a dynamic entrepreneur, a rigorous investment specialist, and a passionate opportunity hunter. He brings more than 20 years of international financial experience in successfully leading private and institutional clients to generate investment solutions and structure financial deals. He began his financial career joining Merrill Lynch in New York and continued with a ERICH JOACHIMSTHALER, FOUNDER & CEO Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities,and
CREATING A FORWARD-THINKING DIGITAL STRATEGY FOR ALLIANZ Creating a Forward-Thinking Digital Strategy for Allianz. Allianz is an international financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. Merely 2 years after the introduction of the very first iPhone and during a time when Facebook was still the “next big thing," Allianz CHLOE MONSON, ENGAGEMENT MANAGER Chloe Monson is an Engagement Manager based in Vivaldi’s New York office. Chloe works with global brands to identify and unlock key growth strategies that are right for them and anchored in a combined commercial and consumer analysis. Chloe has spent her career in client services, helping major Fortune 500 companies enter and redefinemarkets.
VIVALDI: CONSULTING FIRM, DIGITAL AGENCY, INNOVATIONABOUTWORKTHINKINGPEOPLENEWSCONTACT For 20 years our consulting firm has helped business leaders drive impact through understanding the bond between Business & Brand. In 1999, we said: " Your brand strategy is the face of your business strategy. " These words are more true than ever. But customers, participants, market dynamics and data are just the start. DESIGNING A BRAND IDENTITY MODEL FOR THE LEGO GROUP Inspired by Vivaldi CEO and Founder Erich Joachimsthaler’s “Brand Identity Planning Model,” LEGO hired Vivaldi Partners to help define the brand strategy that would solve these challenges. It was a privilege to work collaboratively with the Lego team on the brand strategy that supported the success of THE BRAND RELATIONSHIP SPECTRUM AND THE KEY TO BRAND The Brand Relationship Spectrum is composed of four basic strategies which feed into nine sub-strategies. The four basic strategies are: House of Brands, Endorsed Brands, Sub-brands and Branded house. The House of Brands strategy, “involves an independent set of stand-alone brands, each maximizing the impact on a market.”.INTERN | VIVALDI
Intern. As a global leader in brand consulting and growth strategies, Vivaldi unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. At Vivaldi, you can make great marketing and branding ideas happen for some of the world’s most dynamic brands. With global resources and deep specializedstrategy
THE LURE OF GLOBAL BRANDING See below for an excerpt of Erich Joachimsthaler and David Aaker’s article published in the Harvard Business Review: As more and more companies come to view the entire world as their market, brand builders look with envy upon those that appear to have created global brands—brands whose positioning, advertising strategy, personality,look, and feel are
REVVING UP HYUNDAI + KIA'S BRAND PORTFOLIO STRATEGY This brand strategy proved to be a strategic and invaluable framework that helped define market opportunities, growth domains, and demand platforms where Hyundai and Kia could succeed more likely relative to consumers’ competing alternatives. Success was determined in terms of conversion probabilities of consideration, purchase, and repeatFEDERICO RIEGÉ
Federico Riegé is a dynamic entrepreneur, a rigorous investment specialist, and a passionate opportunity hunter. He brings more than 20 years of international financial experience in successfully leading private and institutional clients to generate investment solutions and structure financial deals. He began his financial career joining Merrill Lynch in New York and continued with a ERICH JOACHIMSTHALER, FOUNDER & CEO Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities,and
CREATING A FORWARD-THINKING DIGITAL STRATEGY FOR ALLIANZ Creating a Forward-Thinking Digital Strategy for Allianz. Allianz is an international financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. Merely 2 years after the introduction of the very first iPhone and during a time when Facebook was still the “next big thing," Allianz CHLOE MONSON, ENGAGEMENT MANAGER Chloe Monson is an Engagement Manager based in Vivaldi’s New York office. Chloe works with global brands to identify and unlock key growth strategies that are right for them and anchored in a combined commercial and consumer analysis. Chloe has spent her career in client services, helping major Fortune 500 companies enter and redefinemarkets.
MEET THE BRANDING EXPERTS THAT GIVE US OUR EDGE Meet the team who give us our edge . There’s no doubt about it: the key to our success is the close collaboration between the industry’s top minds in strategy, innovation, and design – MARKETING CASE STUDIES ON STRATEGY, BRAND GROWTH & MORE Your brand is the face of your business strategy. Your new markets, services and experiences are hiding in plain sight. Your new product, service & experience from an outside-in perspective. From ML to 1:1 research techniques that find the unique insight to win. Marketing &experiential fit
CONTACT VIVALDI TO TALK BUSINESS Vivaldi is an innovation, growth and brand strategy consulting firm. We help brands connect with their customers and build betterbusinesses.
BRAND REPOSITIONING OF PEPSICO'S FRITO LAY SNACK FOODS Brand Repositioning the World’s Most Famous Snack for Success. Frito Lay, the snack foods arm of PepsiCo, is the largest seller of snack foods in the world, selling more than $11.5bn-worth of snacks every year, which accounts for 40% of savory snacks sold in the ERICH JOACHIMSTHALER, FOUNDER & CEO Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities,and
THE INVERTED FIRM WITH GEOFF PARKER: PLATFORM IS THE NEW The Inverted Firm with Geoff Parker: Platform Is The New Norm. As consumerism migrates en masse online during the pandemic, businesses turn to digital transformation as an imminent need. In this conversation, Platform Strategy Scholar and MIT Professor, Geoffrey Parker, and our Founder and CEO, Erich Joachimsthaler, discussed theidea of the
THE INTERACTION FIELD: THE REVOLUTIONARY NEW WAY TO CREATE How the most successful businesses are creating value and igniting smart growth Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks, CHLOE MONSON, ENGAGEMENT MANAGER Chloe Monson is an Engagement Manager based in Vivaldi’s New York office. Chloe works with global brands to identify and unlock key growth strategies that are right for them and anchored in a combined commercial and consumer analysis. Chloe has spent her career in client services, helping major Fortune 500 companies enter and redefinemarkets.
CREATING A FORWARD-THINKING DIGITAL STRATEGY FOR ALLIANZ Creating a Forward-Thinking Digital Strategy for Allianz. Allianz is an international financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. Merely 2 years after the introduction of the very first iPhone and during a time when Facebook was still the “next big thing," AllianzFRAME OF REFERENCE
A frame of reference approach engages an outside-in perspective to generate a better understanding of a business’s customers and what they need, creating a market or context in which a brand is positioned. It considers the wider set of products, services, brands, beliefs, and identities that hold the customer’s attention, torecognize the
VIVALDI: CONSULTING FIRM, DIGITAL AGENCY, INNOVATIONABOUTWORKTHINKINGPEOPLENEWSCONTACT For 20 years our consulting firm has helped business leaders drive impact through understanding the bond between Business & Brand. In 1999, we said: " Your brand strategy is the face of your business strategy. " These words are more true than ever. But customers, participants, market dynamics and data are just the start. DESIGNING A BRAND IDENTITY MODEL FOR THE LEGO GROUP Inspired by Vivaldi CEO and Founder Erich Joachimsthaler’s “Brand Identity Planning Model,” LEGO hired Vivaldi Partners to help define the brand strategy that would solve these challenges. It was a privilege to work collaboratively with the Lego team on the brand strategy that supported the success of THE BRAND RELATIONSHIP SPECTRUM AND THE KEY TO BRAND The Brand Relationship Spectrum is composed of four basic strategies which feed into nine sub-strategies. The four basic strategies are: House of Brands, Endorsed Brands, Sub-brands and Branded house. The House of Brands strategy, “involves an independent set of stand-alone brands, each maximizing the impact on a market.”.INTERN | VIVALDI
Intern. As a global leader in brand consulting and growth strategies, Vivaldi unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. At Vivaldi, you can make great marketing and branding ideas happen for some of the world’s most dynamic brands. With global resources and deep specializedstrategy
THE LURE OF GLOBAL BRANDING See below for an excerpt of Erich Joachimsthaler and David Aaker’s article published in the Harvard Business Review: As more and more companies come to view the entire world as their market, brand builders look with envy upon those that appear to have created global brands—brands whose positioning, advertising strategy, personality,look, and feel are
REVVING UP HYUNDAI + KIA'S BRAND PORTFOLIO STRATEGY This brand strategy proved to be a strategic and invaluable framework that helped define market opportunities, growth domains, and demand platforms where Hyundai and Kia could succeed more likely relative to consumers’ competing alternatives. Success was determined in terms of conversion probabilities of consideration, purchase, and repeatFEDERICO RIEGÉ
Federico Riegé is a dynamic entrepreneur, a rigorous investment specialist, and a passionate opportunity hunter. He brings more than 20 years of international financial experience in successfully leading private and institutional clients to generate investment solutions and structure financial deals. He began his financial career joining Merrill Lynch in New York and continued with a ERICH JOACHIMSTHALER, FOUNDER & CEO Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities,and
CREATING A FORWARD-THINKING DIGITAL STRATEGY FOR ALLIANZ Creating a Forward-Thinking Digital Strategy for Allianz. Allianz is an international financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. Merely 2 years after the introduction of the very first iPhone and during a time when Facebook was still the “next big thing," Allianz CHLOE MONSON, ENGAGEMENT MANAGER Chloe Monson is an Engagement Manager based in Vivaldi’s New York office. Chloe works with global brands to identify and unlock key growth strategies that are right for them and anchored in a combined commercial and consumer analysis. Chloe has spent her career in client services, helping major Fortune 500 companies enter and redefinemarkets.
VIVALDI: CONSULTING FIRM, DIGITAL AGENCY, INNOVATIONABOUTWORKTHINKINGPEOPLENEWSCONTACT For 20 years our consulting firm has helped business leaders drive impact through understanding the bond between Business & Brand. In 1999, we said: " Your brand strategy is the face of your business strategy. " These words are more true than ever. But customers, participants, market dynamics and data are just the start. DESIGNING A BRAND IDENTITY MODEL FOR THE LEGO GROUP Inspired by Vivaldi CEO and Founder Erich Joachimsthaler’s “Brand Identity Planning Model,” LEGO hired Vivaldi Partners to help define the brand strategy that would solve these challenges. It was a privilege to work collaboratively with the Lego team on the brand strategy that supported the success of THE BRAND RELATIONSHIP SPECTRUM AND THE KEY TO BRAND The Brand Relationship Spectrum is composed of four basic strategies which feed into nine sub-strategies. The four basic strategies are: House of Brands, Endorsed Brands, Sub-brands and Branded house. The House of Brands strategy, “involves an independent set of stand-alone brands, each maximizing the impact on a market.”.INTERN | VIVALDI
Intern. As a global leader in brand consulting and growth strategies, Vivaldi unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. At Vivaldi, you can make great marketing and branding ideas happen for some of the world’s most dynamic brands. With global resources and deep specializedstrategy
THE LURE OF GLOBAL BRANDING See below for an excerpt of Erich Joachimsthaler and David Aaker’s article published in the Harvard Business Review: As more and more companies come to view the entire world as their market, brand builders look with envy upon those that appear to have created global brands—brands whose positioning, advertising strategy, personality,look, and feel are
REVVING UP HYUNDAI + KIA'S BRAND PORTFOLIO STRATEGY This brand strategy proved to be a strategic and invaluable framework that helped define market opportunities, growth domains, and demand platforms where Hyundai and Kia could succeed more likely relative to consumers’ competing alternatives. Success was determined in terms of conversion probabilities of consideration, purchase, and repeatFEDERICO RIEGÉ
Federico Riegé is a dynamic entrepreneur, a rigorous investment specialist, and a passionate opportunity hunter. He brings more than 20 years of international financial experience in successfully leading private and institutional clients to generate investment solutions and structure financial deals. He began his financial career joining Merrill Lynch in New York and continued with a ERICH JOACHIMSTHALER, FOUNDER & CEO Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities,and
CREATING A FORWARD-THINKING DIGITAL STRATEGY FOR ALLIANZ Creating a Forward-Thinking Digital Strategy for Allianz. Allianz is an international financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. Merely 2 years after the introduction of the very first iPhone and during a time when Facebook was still the “next big thing," Allianz CHLOE MONSON, ENGAGEMENT MANAGER Chloe Monson is an Engagement Manager based in Vivaldi’s New York office. Chloe works with global brands to identify and unlock key growth strategies that are right for them and anchored in a combined commercial and consumer analysis. Chloe has spent her career in client services, helping major Fortune 500 companies enter and redefinemarkets.
MEET THE BRANDING EXPERTS THAT GIVE US OUR EDGE Meet the team who give us our edge . There’s no doubt about it: the key to our success is the close collaboration between the industry’s top minds in strategy, innovation, and design – MARKETING CASE STUDIES ON STRATEGY, BRAND GROWTH & MORE Your brand is the face of your business strategy. Your new markets, services and experiences are hiding in plain sight. Your new product, service & experience from an outside-in perspective. From ML to 1:1 research techniques that find the unique insight to win. Marketing &experiential fit
CONTACT VIVALDI TO TALK BUSINESS Vivaldi is an innovation, growth and brand strategy consulting firm. We help brands connect with their customers and build betterbusinesses.
BRAND REPOSITIONING OF PEPSICO'S FRITO LAY SNACK FOODS Brand Repositioning the World’s Most Famous Snack for Success. Frito Lay, the snack foods arm of PepsiCo, is the largest seller of snack foods in the world, selling more than $11.5bn-worth of snacks every year, which accounts for 40% of savory snacks sold in the ERICH JOACHIMSTHALER, FOUNDER & CEO Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities,and
THE INVERTED FIRM WITH GEOFF PARKER: PLATFORM IS THE NEW The Inverted Firm with Geoff Parker: Platform Is The New Norm. As consumerism migrates en masse online during the pandemic, businesses turn to digital transformation as an imminent need. In this conversation, Platform Strategy Scholar and MIT Professor, Geoffrey Parker, and our Founder and CEO, Erich Joachimsthaler, discussed theidea of the
THE INTERACTION FIELD: THE REVOLUTIONARY NEW WAY TO CREATE How the most successful businesses are creating value and igniting smart growth Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks, CHLOE MONSON, ENGAGEMENT MANAGER Chloe Monson is an Engagement Manager based in Vivaldi’s New York office. Chloe works with global brands to identify and unlock key growth strategies that are right for them and anchored in a combined commercial and consumer analysis. Chloe has spent her career in client services, helping major Fortune 500 companies enter and redefinemarkets.
CREATING A FORWARD-THINKING DIGITAL STRATEGY FOR ALLIANZ Creating a Forward-Thinking Digital Strategy for Allianz. Allianz is an international financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. Merely 2 years after the introduction of the very first iPhone and during a time when Facebook was still the “next big thing," AllianzFRAME OF REFERENCE
A frame of reference approach engages an outside-in perspective to generate a better understanding of a business’s customers and what they need, creating a market or context in which a brand is positioned. It considers the wider set of products, services, brands, beliefs, and identities that hold the customer’s attention, torecognize the
VIVALDI: CONSULTING FIRM, DIGITAL AGENCY, INNOVATIONABOUTWORKTHINKINGPEOPLENEWSCONTACT For 20 years our consulting firm has helped business leaders drive impact through understanding the bond between Business & Brand. In 1999, we said: " Your brand strategy is the face of your business strategy. " These words are more true than ever. But customers, participants, market dynamics and data are just the start. DESIGNING A BRAND IDENTITY MODEL FOR THE LEGO GROUP Inspired by Vivaldi CEO and Founder Erich Joachimsthaler’s “Brand Identity Planning Model,” LEGO hired Vivaldi Partners to help define the brand strategy that would solve these challenges. It was a privilege to work collaboratively with the Lego team on the brand strategy that supported the success of THE BRAND RELATIONSHIP SPECTRUM AND THE KEY TO BRAND The Brand Relationship Spectrum is composed of four basic strategies which feed into nine sub-strategies. The four basic strategies are: House of Brands, Endorsed Brands, Sub-brands and Branded house. The House of Brands strategy, “involves an independent set of stand-alone brands, each maximizing the impact on a market.”. BRAND REPOSITIONING OF PEPSICO'S FRITO LAY SNACK FOODS Brand Repositioning the World’s Most Famous Snack for Success. Frito Lay, the snack foods arm of PepsiCo, is the largest seller of snack foods in the world, selling more than $11.5bn-worth of snacks every year, which accounts for 40% of savory snacks sold in the THE LURE OF GLOBAL BRANDING See below for an excerpt of Erich Joachimsthaler and David Aaker’s article published in the Harvard Business Review: As more and more companies come to view the entire world as their market, brand builders look with envy upon those that appear to have created global brands—brands whose positioning, advertising strategy, personality,look, and feel are
INTERN | VIVALDI
Intern. As a global leader in brand consulting and growth strategies, Vivaldi unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. At Vivaldi, you can make great marketing and branding ideas happen for some of the world’s most dynamic brands. With global resources and deep specializedstrategy
REVVING UP HYUNDAI + KIA'S BRAND PORTFOLIO STRATEGY This brand strategy proved to be a strategic and invaluable framework that helped define market opportunities, growth domains, and demand platforms where Hyundai and Kia could succeed more likely relative to consumers’ competing alternatives. Success was determined in terms of conversion probabilities of consideration, purchase, and repeat THE INTERACTION FIELD: THE REVOLUTIONARY NEW WAY TO CREATE How the most successful businesses are creating value and igniting smart growth Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks,FRAME OF REFERENCE
A frame of reference approach engages an outside-in perspective to generate a better understanding of a business’s customers and what they need, creating a market or context in which a brand is positioned. It considers the wider set of products, services, brands, beliefs, and identities that hold the customer’s attention, torecognize the
ERICH JOACHIMSTHALER, FOUNDER & CEO Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities,and
VIVALDI: CONSULTING FIRM, DIGITAL AGENCY, INNOVATIONABOUTWORKTHINKINGPEOPLENEWSCONTACT For 20 years our consulting firm has helped business leaders drive impact through understanding the bond between Business & Brand. In 1999, we said: " Your brand strategy is the face of your business strategy. " These words are more true than ever. But customers, participants, market dynamics and data are just the start. DESIGNING A BRAND IDENTITY MODEL FOR THE LEGO GROUP Inspired by Vivaldi CEO and Founder Erich Joachimsthaler’s “Brand Identity Planning Model,” LEGO hired Vivaldi Partners to help define the brand strategy that would solve these challenges. It was a privilege to work collaboratively with the Lego team on the brand strategy that supported the success of THE BRAND RELATIONSHIP SPECTRUM AND THE KEY TO BRAND The Brand Relationship Spectrum is composed of four basic strategies which feed into nine sub-strategies. The four basic strategies are: House of Brands, Endorsed Brands, Sub-brands and Branded house. The House of Brands strategy, “involves an independent set of stand-alone brands, each maximizing the impact on a market.”. BRAND REPOSITIONING OF PEPSICO'S FRITO LAY SNACK FOODS Brand Repositioning the World’s Most Famous Snack for Success. Frito Lay, the snack foods arm of PepsiCo, is the largest seller of snack foods in the world, selling more than $11.5bn-worth of snacks every year, which accounts for 40% of savory snacks sold in the THE LURE OF GLOBAL BRANDING See below for an excerpt of Erich Joachimsthaler and David Aaker’s article published in the Harvard Business Review: As more and more companies come to view the entire world as their market, brand builders look with envy upon those that appear to have created global brands—brands whose positioning, advertising strategy, personality,look, and feel are
INTERN | VIVALDI
Intern. As a global leader in brand consulting and growth strategies, Vivaldi unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. At Vivaldi, you can make great marketing and branding ideas happen for some of the world’s most dynamic brands. With global resources and deep specializedstrategy
REVVING UP HYUNDAI + KIA'S BRAND PORTFOLIO STRATEGY This brand strategy proved to be a strategic and invaluable framework that helped define market opportunities, growth domains, and demand platforms where Hyundai and Kia could succeed more likely relative to consumers’ competing alternatives. Success was determined in terms of conversion probabilities of consideration, purchase, and repeat THE INTERACTION FIELD: THE REVOLUTIONARY NEW WAY TO CREATE How the most successful businesses are creating value and igniting smart growth Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks,FRAME OF REFERENCE
A frame of reference approach engages an outside-in perspective to generate a better understanding of a business’s customers and what they need, creating a market or context in which a brand is positioned. It considers the wider set of products, services, brands, beliefs, and identities that hold the customer’s attention, torecognize the
ERICH JOACHIMSTHALER, FOUNDER & CEO Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities,and
MARKETING CASE STUDIES ON STRATEGY, BRAND GROWTH & MORE Your brand is the face of your business strategy. Your new markets, services and experiences are hiding in plain sight. Your new product, service & experience from an outside-in perspective. From ML to 1:1 research techniques that find the unique insight to win. Marketing &experiential fit
CONTACT VIVALDI TO TALK BUSINESS Vivaldi is an innovation, growth and brand strategy consulting firm. We help brands connect with their customers and build betterbusinesses.
WANT TO WORK WITH GREAT BRANDS & BRIGHT MINDS? Want to work with great brands & bright minds? At Vivaldi, you’ll find genuine camaraderie and a truly supportive atmosphere, where individuals thrive on collaboration and there’s no shortage of exciting projects.. With a client roster spanning every industry, no two days are the same – and we like it that way. ON THE ROAD TO A NEW PERSPECTIVE WITH DANNY HEST Some companies with narrow approaches in addressing challenges have been struggling over the past few months because of the pandemic. However, others that thought more horizontally to redesign their business have found success in changing the game in the interaction field. TOGO Group is a start-up that focuses on the best digital experiences for road-based travelers. INTELLIGENT GROWTH WITH TIFFANI BOVA: IS YOUR BUSINESS Growing your company during the pandemic seems impossible, but you may come out a champion if you know the steps to get there. In this invigorating discussion with Tiffani Bova, author of “Growth IQ” and Global Customer Growth and Innovation Evangelist at Salesforce, and Erich Joachimstahler, Founder and CEO of Vivaldi, discussed thekey elements
BRAND REPOSITIONING OF PEPSICO'S FRITO LAY SNACK FOODS Brand Repositioning the World’s Most Famous Snack for Success. Frito Lay, the snack foods arm of PepsiCo, is the largest seller of snack foods in the world, selling more than $11.5bn-worth of snacks every year, which accounts for 40% of savory snacks sold in the ERICH JOACHIMSTHALER, FOUNDER & CEO Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities,and
PROJECT MANAGEMENT INTERN Project Management Intern. Design, New York. As a global leader in brand consulting and growth strategies, Vivaldi unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. At Vivaldi, you can make great marketing and branding ideas happen for some of the world’s most dynamic brands.FRAME OF REFERENCE
A frame of reference approach engages an outside-in perspective to generate a better understanding of a business’s customers and what they need, creating a market or context in which a brand is positioned. It considers the wider set of products, services, brands, beliefs, and identities that hold the customer’s attention, torecognize the
FIVE STEPS TO A BRAND ARCHITECTURE STRATEGY Taking this broad view will help clarify challenges to address and opportunities to leverage. #2. A Forward Thinking Brand Architecture Strategy. Always be preparing the future. By proactively adopting a forward-thinking perspective, you’ll establish organizing principles that help ensure a durable brand architecture – one that can be VIVALDI: CONSULTING FIRM, DIGITAL AGENCY, INNOVATIONABOUTWORKTHINKINGPEOPLENEWSCONTACT For 20 years our consulting firm has helped business leaders drive impact through understanding the bond between Business & Brand. In 1999, we said: " Your brand strategy is the face of your business strategy. " These words are more true than ever. But customers, participants, market dynamics and data are just the start. DESIGNING A BRAND IDENTITY MODEL FOR THE LEGO GROUP Inspired by Vivaldi CEO and Founder Erich Joachimsthaler’s “Brand Identity Planning Model,” LEGO hired Vivaldi Partners to help define the brand strategy that would solve these challenges. It was a privilege to work collaboratively with the Lego team on the brand strategy that supported the success of MEET THE BRANDING EXPERTS THAT GIVE US OUR EDGE Meet the team who give us our edge . There’s no doubt about it: the key to our success is the close collaboration between the industry’s top minds in strategy, innovation, and design – THE BRAND RELATIONSHIP SPECTRUM AND THE KEY TO BRAND The Brand Relationship Spectrum is composed of four basic strategies which feed into nine sub-strategies. The four basic strategies are: House of Brands, Endorsed Brands, Sub-brands and Branded house. The House of Brands strategy, “involves an independent set of stand-alone brands, each maximizing the impact on a market.”. ON THE ROAD TO A NEW PERSPECTIVE WITH DANNY HEST Some companies with narrow approaches in addressing challenges have been struggling over the past few months because of the pandemic. However, others that thought more horizontally to redesign their business have found success in changing the game in the interaction field. TOGO Group is a start-up that focuses on the best digital experiences for road-based travelers. BRAND REPOSITIONING OF PEPSICO'S FRITO LAY SNACK FOODS Brand Repositioning the World’s Most Famous Snack for Success. Frito Lay, the snack foods arm of PepsiCo, is the largest seller of snack foods in the world, selling more than $11.5bn-worth of snacks every year, which accounts for 40% of savory snacks sold in the THE LURE OF GLOBAL BRANDING See below for an excerpt of Erich Joachimsthaler and David Aaker’s article published in the Harvard Business Review: As more and more companies come to view the entire world as their market, brand builders look with envy upon those that appear to have created global brands—brands whose positioning, advertising strategy, personality,look, and feel are
THE INTERACTION FIELD: THE REVOLUTIONARY NEW WAY TO CREATE How the most successful businesses are creating value and igniting smart growth Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks, REVVING UP HYUNDAI + KIA'S BRAND PORTFOLIO STRATEGY This brand strategy proved to be a strategic and invaluable framework that helped define market opportunities, growth domains, and demand platforms where Hyundai and Kia could succeed more likely relative to consumers’ competing alternatives. Success was determined in terms of conversion probabilities of consideration, purchase, and repeat ERICH JOACHIMSTHALER, FOUNDER & CEO Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities,and
VIVALDI: CONSULTING FIRM, DIGITAL AGENCY, INNOVATIONABOUTWORKTHINKINGPEOPLENEWSCONTACT For 20 years our consulting firm has helped business leaders drive impact through understanding the bond between Business & Brand. In 1999, we said: " Your brand strategy is the face of your business strategy. " These words are more true than ever. But customers, participants, market dynamics and data are just the start. DESIGNING A BRAND IDENTITY MODEL FOR THE LEGO GROUP Inspired by Vivaldi CEO and Founder Erich Joachimsthaler’s “Brand Identity Planning Model,” LEGO hired Vivaldi Partners to help define the brand strategy that would solve these challenges. It was a privilege to work collaboratively with the Lego team on the brand strategy that supported the success of MEET THE BRANDING EXPERTS THAT GIVE US OUR EDGE Meet the team who give us our edge . There’s no doubt about it: the key to our success is the close collaboration between the industry’s top minds in strategy, innovation, and design – THE BRAND RELATIONSHIP SPECTRUM AND THE KEY TO BRAND The Brand Relationship Spectrum is composed of four basic strategies which feed into nine sub-strategies. The four basic strategies are: House of Brands, Endorsed Brands, Sub-brands and Branded house. The House of Brands strategy, “involves an independent set of stand-alone brands, each maximizing the impact on a market.”. ON THE ROAD TO A NEW PERSPECTIVE WITH DANNY HEST Some companies with narrow approaches in addressing challenges have been struggling over the past few months because of the pandemic. However, others that thought more horizontally to redesign their business have found success in changing the game in the interaction field. TOGO Group is a start-up that focuses on the best digital experiences for road-based travelers. BRAND REPOSITIONING OF PEPSICO'S FRITO LAY SNACK FOODS Brand Repositioning the World’s Most Famous Snack for Success. Frito Lay, the snack foods arm of PepsiCo, is the largest seller of snack foods in the world, selling more than $11.5bn-worth of snacks every year, which accounts for 40% of savory snacks sold in the THE LURE OF GLOBAL BRANDING See below for an excerpt of Erich Joachimsthaler and David Aaker’s article published in the Harvard Business Review: As more and more companies come to view the entire world as their market, brand builders look with envy upon those that appear to have created global brands—brands whose positioning, advertising strategy, personality,look, and feel are
THE INTERACTION FIELD: THE REVOLUTIONARY NEW WAY TO CREATE How the most successful businesses are creating value and igniting smart growth Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks, REVVING UP HYUNDAI + KIA'S BRAND PORTFOLIO STRATEGY This brand strategy proved to be a strategic and invaluable framework that helped define market opportunities, growth domains, and demand platforms where Hyundai and Kia could succeed more likely relative to consumers’ competing alternatives. Success was determined in terms of conversion probabilities of consideration, purchase, and repeat ERICH JOACHIMSTHALER, FOUNDER & CEO Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities,and
MEET THE BRANDING EXPERTS THAT GIVE US OUR EDGE Meet the team who give us our edge . There’s no doubt about it: the key to our success is the close collaboration between the industry’s top minds in strategy, innovation, and design – ON THE ROAD TO A NEW PERSPECTIVE WITH DANNY HEST Some companies with narrow approaches in addressing challenges have been struggling over the past few months because of the pandemic. However, others that thought more horizontally to redesign their business have found success in changing the game in the interaction field. TOGO Group is a start-up that focuses on the best digital experiences for road-based travelers. MARKETING CASE STUDIES ON STRATEGY, BRAND GROWTH & MORE Your brand is the face of your business strategy. Your new markets, services and experiences are hiding in plain sight. Your new product, service & experience from an outside-in perspective. From ML to 1:1 research techniques that find the unique insight to win. Marketing &experiential fit
CONTACT VIVALDI TO TALK BUSINESS Vivaldi is an innovation, growth and brand strategy consulting firm. We help brands connect with their customers and build betterbusinesses.
WANT TO WORK WITH GREAT BRANDS & BRIGHT MINDS? Want to work with great brands & bright minds? At Vivaldi, you’ll find genuine camaraderie and a truly supportive atmosphere, where individuals thrive on collaboration and there’s no shortage of exciting projects.. With a client roster spanning every industry, no two days are the same – and we like it that way. BRAND REPOSITIONING OF PEPSICO'S FRITO LAY SNACK FOODS Brand Repositioning the World’s Most Famous Snack for Success. Frito Lay, the snack foods arm of PepsiCo, is the largest seller of snack foods in the world, selling more than $11.5bn-worth of snacks every year, which accounts for 40% of savory snacks sold in the ERICH JOACHIMSTHALER, FOUNDER & CEO Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities,and
CHLOE MONSON, ENGAGEMENT MANAGER Chloe Monson is an Engagement Manager based in Vivaldi’s New York office. Chloe works with global brands to identify and unlock key growth strategies that are right for them and anchored in a combined commercial and consumer analysis. Chloe has spent her career in client services, helping major Fortune 500 companies enter and redefinemarkets.
FRAME OF REFERENCE
A frame of reference approach engages an outside-in perspective to generate a better understanding of a business’s customers and what they need, creating a market or context in which a brand is positioned. It considers the wider set of products, services, brands, beliefs, and identities that hold the customer’s attention, torecognize the
CREATING A FORWARD-THINKING DIGITAL STRATEGY FOR ALLIANZ Creating a Forward-Thinking Digital Strategy for Allianz. Allianz is an international financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. Merely 2 years after the introduction of the very first iPhone and during a time when Facebook was still the “next big thing," Allianz* Home
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TRANSFORMERS AND CULTURAL COLLABORATORS. WE ARE VIVALDI. THE PLATFORM THINKING COMPANY. Can a brand be equally strategy-first, customer-first, and digital-first? The question is - can it afford not to be? Today, strategy happens at the speed of business. Read about our New Model for Building Brands, our
unique platform thinking approach and how we've transformed businesses and inspired change all over the world.CONSULT .
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_PLATFORM THINKING AND UNDERSTANDING YOUR INTERACTION FIELD WILL CREATE A BRAND THAT THRIVES IN THE PLATFORM ECONOMY._ For 20 years our consulting firm has helped business leaders drive impact through understanding the bond between Business & Brand. In 1999, we said: "Your brand strategy is the face of your business strategy."
These words are more true than ever. But customers, participants, market dynamics and data are just the start. Knowing and growing your Interaction Field is the only way to a brand that means business in aplatform world.
CREATE
_PLATFORM THINKING DRIVES CREATIVITY THAT THRIVES IN TODAY’S CUSTOMER-DRIVEN AND ALWAYS-ON MARKETING LANDSCAPE._ A brand’s purpose, its positioning and its identity must be created with your Interaction Field in mind. We’re a strategy firm with a creative agency, social agency and digital agency mindset. Our focus on platforms and interaction fields is proprietary and the missing link that drives engagement and disruption in this customer-first and digital-first marketing landscape. We’re passionate about creating business impact through the unexpected— and if
you’re looking to disrupt you’ve come to the right place.COMMERCE
_PLATFORM THINKING HELPS DEFINE & DESIGN YOUR COMMERCIAL OFFERING IN THIS NEW ERA OF BUILDING BRANDS._ Context, conversation, communication, collaboration, and culture—are the only ways to drive meaningful impact today.
Get them wrong and you’ll create more confusion than commerce. The world's most interesting companies work with Vivaldi's strategy consulting, creative, performance marketing and product design teams to drive commercial impact, observe what we've accomplished in-market and act upon what we've learned.OUR WORK
A growth plan is meaningless if it never leaves the deck. Brands that discover their Interaction Field know how to win. Let's move your customers, and the needle. THE BRAND IDENTITY MODEL IN PLAY FOR A FAVORITE TOY BRANDLEGO Brand Strategy
ADDING FUEL TO A PLATFORM (BUS)INESS WITH CROWD POWER Rally Platform Thinking, Brand Strategy
DISCOVERING A PLATFORM HIDDEN IN PLAIN SIGHT Lionbridge Brand Strategy, Platform Thinking
GET TO KNOW “THE INTERACTION FIELD” Now available to order wherever books are sold. Get your copy today! Business Model Innovation, Shared
Value , Innovation
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HOW WE DROVE A CAR WITH OUR MINDS Hyundai Social & Digital Media, Concepts &
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HOW WE TAPPED INTO THE JETSETTER MINDSET Small Luxury Hotels Brand Strategy , Trends & ForesightOUR EXPERTISE
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* Your brand is the face of your business strategy.* Brand Strategy
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* Your new markets, services and experiences are hiding in plainsight.
* Innovation Strategy * Digital Innovation & Transformation * Ideation & Concepting * Customer Treks & Workshops * Innovation Planning & Roadmaps * Architecture & Execution * Marketing Planning * Go-to-Market Strategy * Evolution & DevelopmentCUSTOMER
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