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5 INNOVATIVE NEWS FORMATS TO TRY OUT IN 2021 Getting creative with content for the new year More and more people get their news from places like social media or comedy shows. As a result, journalists have to get creative to audiences interested and engaged. Media have been experimenting with innovative options for a while now producing explainers, guides, listicles, cartoons, animatedinvestigations etc.
THE UNTIMELY AND SAD DEATHS OF FOLIO: AND PUBLISHING Sometimes I have to put the bourbon aside and deliver a sobering report to the industry. I do this because I love the magazine media industry, and I don’t want anyone to misinterpret the facts and actual conditions of our industry. In turbulent times, turbulent things happen. What I have to report tonight is GOOGLE'S SEARCH ALGORITHM UPDATE WITH “WIDE-REACHING Google’s search algorithm currently depends on certain signals like mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines. In about 2 months, there will be a major update with new page experience signals, combining Core Web Vitals with the existing search signals. Core Web Vitals are designed to measure how users experience the speed, responsiveness, OVER 82% OF INTERNET TRAFFIC WILL BE ONLINE VIDEOS BY 2022 Cisco recently declared that by 2022, online videos will make up more than 82 per cent of all consumer internet traffic — 15 times higher than it was in 2017. And while consumer demand for video content continues to soar, publishers are having to work really hard to keep up. One company that has an DENNIS PUBLISHING LAUNCHES STANDALONE CONTENT AND Dennis Publishing, the iconic UK publisher founded by Felix Dennis in 1973, has today announced it will combine its auto titles creating a separate company named Autovia. The new company will combine content with commerce, and provide ‘360 degree’ coverage of the UK auto industry for brands, advertisers and consumers. Titles and assets tobe
LINKEDIN GROUPS AND PAGES: WHAT’S THE DIFFERENCE FOR See our guide to Facebook Groups vs Pages here. Linkedin’s value to publishers is largely dependent on whether it’s the right place for the brand. For B2B publishers, a Linkedin presence is essential; in fact, it’s estimated that 50% of all social traffic to B2B sites comes from Linkedin. For B2C publishers, Linkedin may not HOW PEOPLE IN THE UK ARE ACCESSING NEWS: 6 KEY FINDINGS Ofcom have released their annual report into news consumption in the UK, aiming to inform an understanding of how people in the UK access news, and how this is changing over time. The 122-page report can be accessed here, but we at WNiP have picked out the most interesting findings for you, from the most BAUER MEDIA’S GRAZIA AND HEAT MAGAZINES GO SHOPPABLE USING Bauer Media, part of the privately-owned Bauer Media Group, has announced a partnership with Phuzion Media, that allows its print titles to become fully interactive and instantly shoppable. The new technology avoids the need for QR codes or watermarking and instead relies on mobile image recognition, directing readers immediately to specific online content and ‘extending their customer WHAT’S NEW IN PUBLISHING What’s New in Publishing is proud to present 6 publishing technologies that will make a difference to your business, a special insight report sponsored by Sovrn and written by respected media journalist and consultant, Peter Houston. DIGITAL SUBSCRIPTION STRATEGIES: KEY INSIGHTS FROM OVER For news publishers around the world, consumer revenue continues to be a pressing issue. With ad revenue falling year after year and usage of ad blockers on the rise, more and more publishers are employing a host of reader revenue strategies— including membership, subscriptions, paywalls and more—asking their readers and viewers directly tosupport their
5 INNOVATIVE NEWS FORMATS TO TRY OUT IN 2021 Getting creative with content for the new year More and more people get their news from places like social media or comedy shows. As a result, journalists have to get creative to audiences interested and engaged. Media have been experimenting with innovative options for a while now producing explainers, guides, listicles, cartoons, animatedinvestigations etc.
THE UNTIMELY AND SAD DEATHS OF FOLIO: AND PUBLISHING Sometimes I have to put the bourbon aside and deliver a sobering report to the industry. I do this because I love the magazine media industry, and I don’t want anyone to misinterpret the facts and actual conditions of our industry. In turbulent times, turbulent things happen. What I have to report tonight is GOOGLE'S SEARCH ALGORITHM UPDATE WITH “WIDE-REACHING Google’s search algorithm currently depends on certain signals like mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines. In about 2 months, there will be a major update with new page experience signals, combining Core Web Vitals with the existing search signals. Core Web Vitals are designed to measure how users experience the speed, responsiveness, OVER 82% OF INTERNET TRAFFIC WILL BE ONLINE VIDEOS BY 2022 Cisco recently declared that by 2022, online videos will make up more than 82 per cent of all consumer internet traffic — 15 times higher than it was in 2017. And while consumer demand for video content continues to soar, publishers are having to work really hard to keep up. One company that has an DENNIS PUBLISHING LAUNCHES STANDALONE CONTENT AND Dennis Publishing, the iconic UK publisher founded by Felix Dennis in 1973, has today announced it will combine its auto titles creating a separate company named Autovia. The new company will combine content with commerce, and provide ‘360 degree’ coverage of the UK auto industry for brands, advertisers and consumers. Titles and assets tobe
LINKEDIN GROUPS AND PAGES: WHAT’S THE DIFFERENCE FOR See our guide to Facebook Groups vs Pages here. Linkedin’s value to publishers is largely dependent on whether it’s the right place for the brand. For B2B publishers, a Linkedin presence is essential; in fact, it’s estimated that 50% of all social traffic to B2B sites comes from Linkedin. For B2C publishers, Linkedin may not HOW PEOPLE IN THE UK ARE ACCESSING NEWS: 6 KEY FINDINGS Ofcom have released their annual report into news consumption in the UK, aiming to inform an understanding of how people in the UK access news, and how this is changing over time. The 122-page report can be accessed here, but we at WNiP have picked out the most interesting findings for you, from the most BAUER MEDIA’S GRAZIA AND HEAT MAGAZINES GO SHOPPABLE USING Bauer Media, part of the privately-owned Bauer Media Group, has announced a partnership with Phuzion Media, that allows its print titles to become fully interactive and instantly shoppable. The new technology avoids the need for QR codes or watermarking and instead relies on mobile image recognition, directing readers immediately to specific online content and ‘extending their customer WHAT’S NEW IN PUBLISHING What’s New in Publishing is proud to present 6 publishing technologies that will make a difference to your business, a special insight report sponsored by Sovrn and written by respected media journalist and consultant, Peter Houston. WHAT'S NEXT IN DIGITAL PUBLISHING, POST-PANDEMIC? What’s next in digital publishing, post-pandemic? With much of the world opening up, Brian Morrisey is thinking about post-pandemic shifts in the media business. Safely distant from the Delta variant in Miami, Brian sees a few things worth watching out for in the last half of the year. The return of live events is top “NEWS ORGANISATIONS HAVE BECOME EVEN MORE CENTRAL TO HOW News publishers have played a stellar role in helping the world navigate through an extraordinarily complex and scary pandemic. “In almost all countries, news organisations are the single most widely used source of information about coronavirus,” states a new report by Reuters. “Furthermore, news organisations have become even more central to how people stay informed HARNESSING 2020’S MEDIA QUALITY LESSONS FOR GREATER It is understandable that people are eager to move on from the year no one expected, although that doesn’t mean the challenges and the progress made during 2020 should be shelved. As illustrated by recent Internet Advertising Bureau (IAB) data — which discovered a 5% growth in ad spend in 2020 — the digital advertising OVER 82% OF INTERNET TRAFFIC WILL BE ONLINE VIDEOS BY 2022 Cisco recently declared that by 2022, online videos will make up more than 82 per cent of all consumer internet traffic — 15 times higher than it was in 2017. And while consumer demand for video content continues to soar, publishers are having to work really hard to keep up. One company that has an UPDATES FOR PUBLISHERS FROM WWDC21, B2B SUBSCRIPTIONS, AND The must-read publishing stories you may have missed this week Time to rethink email metrics? If we thought Google’s cookie announcement last year was dramatic, we might be about to see another huge shift in the way we collect and measure data, thanks to Apple. This week saw its annual Worldwide Developers Conference kick off. 5 PLACES TO SOURCE DATA FOR BETTER DATA-DRIVEN CONTENT The most powerful pieces of content are informed by data—not just a hunch. In an internet full of content—plentiful fluff pieces, sources without citations, and simple regurgitations of existing content—original insights and unique data-driven content stand above the pack of search results. Being successful at content marketing’s getting tougher by the day, and content differentiation IS 'SOLUTIONS JOURNALISM' A SOLUTION FOR PUBLISHERS Main questions and answers on the new rising trend Media often get stuck focusing on negative news and reporting problems. “If it bleeds, it leads.” This approach can make audiences feel powerless and succumb to apathy. Many simply choose to stop following the news. But new ways to report have emerged, with studies showing there POWER IN NUMBERS: 4 WAYS PUBLISHERS CAN DISMANTLE BIG TECH Publishers, who once ruled internet news content, have had to manage the rapidly changing landscape and, in some cases, have lost their grasp on readers at the hands of corporate tech giants. But how and why? The first newspapers came online in the mid-80s via CompuServe and then en masse to the web in the APPLE CLOSES DOWN OPEN RATE TRACKING: THE MEDIA ROUNDUP Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishingbusinesses.
OVER 82% OF INTERNET TRAFFIC WILL BE ONLINE VIDEOS BY 2022 Cisco recently declared that by 2022, online videos will make up more than 82 per cent of all consumer internet traffic — 15 times higher than it was in 2017. And while consumer demand for video content continues to soar, publishers are having to work really hard to READER'S DIGEST SITE “BLOSSOMS”, GROWS 76%: HERE'S HOW At a time when many publishers are seeing their online visitors traffic drop—to a large extent because of “The Great Facebook Crash”—here is one significant publisher bucking the trend. The Reader’s Digest Association, now known as Trusted Media Brands, Inc., is demonstrating a massive digital audience growth. Over the past year, it grew the readership LINKEDIN GROUPS AND PAGES: WHAT’S THE DIFFERENCE FOR See our guide to Facebook Groups vs Pages here. Linkedin’s value to publishers is largely dependent on whether it’s the right place for the brand. For B2B publishers, a Linkedin presence is essential; in fact, it’s estimated that 50% of all social traffic to B2B sites comes from Linkedin. For B2C publishers, Linkedin may not DIGITAL SUBSCRIPTION STRATEGIES: KEY INSIGHTS FROM OVER For news publishers around the world, consumer revenue continues to be a pressing issue. With ad revenue falling year after year and usage of ad blockers on the rise, more and more publishers are employing a host of reader revenue strategies— including membership, subscriptions, paywalls and more—asking their readers and viewers directly tosupport their
FACEBOOK WATCH VS YOUTUBE: WHERE YOU SHOULD INVEST YOUR In April, Digiday granted anonymity to a Facebook Watch video creator who’s built up over a half million followers on the platform. Free to speak candidly, the creator laid out a list of grievances with Watch, starting with their frustration with its lack of stability. “There are so many changes on a month-to-month basis; it’s "MILLIONS OF YOUR VISITORS ARE BEING IMPACTED": WHAT To keep users safe, Apple has placed stringent measures on the data publishers can store from web visitors. Publishers should understand Safari Intelligent Tracking Prevention to know how these restrictions will impact marketing attribution and UX. Safari accounts for nearly a third of browser users (32.25%), largely because of its share ofmobile users.
“DEMAND FOR AUDIO SHOWS NO SIGNS OF SLOWING DOWN The BBC has launched an AI-powered synthetic voice called Project Songbird which can read out its online articles, The Drum reports. “Project Songbird offers a ‘third way’ to consume BBC digital content, slotting in neatly alongside text and video news offering deepening the relationship we have with our audiences,” said Errol Baran, Global SVP for 53% CONSUMERS ARE WILLING TO PAY FOR NEWS IN FUTURE, UP A vast majority (96%) of consumers read, watch or listen to media content (including news) for almost 24 hours a week, according to a new report from the World Economic Forum. What’s more, “almost 60% have gone through some form of registration process to consume news or entertainment – either free or paid.” The report, THREE KEY SOUTH AFRICAN PODCASTING TRENDS, AND WHY THEY Podcasts have exploded in popularity in recent years, with an estimated 1 in 3 people globally listening to episodes every month. The hype around them has resulted in a flood of podcasts on the market, with Google claiming to have indexed over two million podcasts. It’s understandable given the promises many other technologies have made THE GDPR CHECKLIST FOR PUBLISHERS The GDPR Checklist for Publishers. The European Union’s new General Data Protection Regulation (GDPR) that comes into effect TODAY will redefine the online relationship between publishers and consumers. If publishers have not already taken the steps outlined below, it might be too late but this checklist could be handy to see how compliant OVER 82% OF INTERNET TRAFFIC WILL BE ONLINE VIDEOS BY 2022 Cisco recently declared that by 2022, online videos will make up more than 82 per cent of all consumer internet traffic — 15 times higher than it was in 2017. And while consumer demand for video content continues to soar, publishers are having to work really hard to READER'S DIGEST SITE “BLOSSOMS”, GROWS 76%: HERE'S HOW At a time when many publishers are seeing their online visitors traffic drop—to a large extent because of “The Great Facebook Crash”—here is one significant publisher bucking the trend. The Reader’s Digest Association, now known as Trusted Media Brands, Inc., is demonstrating a massive digital audience growth. Over the past year, it grew the readership LINKEDIN GROUPS AND PAGES: WHAT’S THE DIFFERENCE FOR See our guide to Facebook Groups vs Pages here. Linkedin’s value to publishers is largely dependent on whether it’s the right place for the brand. For B2B publishers, a Linkedin presence is essential; in fact, it’s estimated that 50% of all social traffic to B2B sites comes from Linkedin. For B2C publishers, Linkedin may not DIGITAL SUBSCRIPTION STRATEGIES: KEY INSIGHTS FROM OVER For news publishers around the world, consumer revenue continues to be a pressing issue. With ad revenue falling year after year and usage of ad blockers on the rise, more and more publishers are employing a host of reader revenue strategies— including membership, subscriptions, paywalls and more—asking their readers and viewers directly tosupport their
FACEBOOK WATCH VS YOUTUBE: WHERE YOU SHOULD INVEST YOUR In April, Digiday granted anonymity to a Facebook Watch video creator who’s built up over a half million followers on the platform. Free to speak candidly, the creator laid out a list of grievances with Watch, starting with their frustration with its lack of stability. “There are so many changes on a month-to-month basis; it’s "MILLIONS OF YOUR VISITORS ARE BEING IMPACTED": WHAT To keep users safe, Apple has placed stringent measures on the data publishers can store from web visitors. Publishers should understand Safari Intelligent Tracking Prevention to know how these restrictions will impact marketing attribution and UX. Safari accounts for nearly a third of browser users (32.25%), largely because of its share ofmobile users.
“DEMAND FOR AUDIO SHOWS NO SIGNS OF SLOWING DOWN The BBC has launched an AI-powered synthetic voice called Project Songbird which can read out its online articles, The Drum reports. “Project Songbird offers a ‘third way’ to consume BBC digital content, slotting in neatly alongside text and video news offering deepening the relationship we have with our audiences,” said Errol Baran, Global SVP for 53% CONSUMERS ARE WILLING TO PAY FOR NEWS IN FUTURE, UP A vast majority (96%) of consumers read, watch or listen to media content (including news) for almost 24 hours a week, according to a new report from the World Economic Forum. What’s more, “almost 60% have gone through some form of registration process to consume news or entertainment – either free or paid.” The report, THREE KEY SOUTH AFRICAN PODCASTING TRENDS, AND WHY THEY Podcasts have exploded in popularity in recent years, with an estimated 1 in 3 people globally listening to episodes every month. The hype around them has resulted in a flood of podcasts on the market, with Google claiming to have indexed over two million podcasts. It’s understandable given the promises many other technologies have made THE GDPR CHECKLIST FOR PUBLISHERS The GDPR Checklist for Publishers. The European Union’s new General Data Protection Regulation (GDPR) that comes into effect TODAY will redefine the online relationship between publishers and consumers. If publishers have not already taken the steps outlined below, it might be too late but this checklist could be handy to see how compliant GOOGLE SHARES HOW IT RANKS NEWS SOURCES: TRANSPARENCY IS “Our systems are designed to use these guiding principles They help ensure we’re elevating content from trusted, authoritative sources.” There are some surprises for publishers. For example, publishing pieces without bylines don’t affect the credibility of an otherwise authoritative source. Google recently shared new details about how it ranks news sources, with transparency being a WHAT’S NEW IN PUBLISHING Apple’s annual Worldwide Developers Conference kicked off yesterday, with a keynote by Chief Executive Tim Cook. While WWDC is primarily a developer-focused event, it also provides an in-depth look at the future of Apple platforms, and indicates what developments are in store for the publishing community. ANALYTICS FOR PUBLISHERS: UNDERSTAND THE TRUE VALUE OF Page views and click-throughs are not enough anymore. To grow loyal audiences and develop the broadest range of monetization opportunities you need the tools to build a deep understanding of what content works. Context Publishing used to be more about instincts than insights. ‘What should we publish?’ was a conversation conducted without the threat of “B2B HAS HUGE UNCOVERED POTENTIAL”: STRATEGIES PUBLISHERS Subscription revenue has become increasingly more important to publishers as advertising revenue has declined. Publishers, especially those with general interest publications, have traditionally pursued individual consumers. Now many are exploring the B2B subscriptions model to attract subscribers in bulk from businesses and organisations. B2B has a huge uncovered potential. THE FOREVER WAR OF PUBLISHERS VS. GOOGLE WILL NEVER END Google News Showcase targeted by Germany antitrust chief Andreas Mundt This will surprise you – Google is under attack for antitrust practices. That is undoubtedly why it’s tacitly paying for the best possible press around their practices by agreeing deals with publishers after years of arguing that the value proposition flows theother way.
ROADMAP FOR EFFECTIVE DIGITAL TRANSFORMATION: FIPP D2C As part of the on-demand videos at the forthcoming FIPP D2C Summit, James Hewes from FIPP and Carola York, VP of Publishing at Jellyfish, discuss what’s needed if a publisher is looking to embark on a digital marketing transformation project. As a preview of what’s in store at the Summit, the full video from this FUTURE-PROOFING YOUR MEDIA BUSINESS: LESSONS FROM Lessons for news managers are everywhere. But book publishing especially has made it through similar struggles. One thing I look for in a successful publishing house are its long-term goals. Sure, there are plans and then there is execution. Just because someone paints a nice picture of the future does not mean it will come AI-GENERATED FAKE REPORTS FOOL EXPERTS, STUDY SHOWS Takeaways · AIs can generate fake reports that are convincing enough to trick cybersecurity experts. · These systems could set off an AI arms race between misinformation generators and detectors. · If widely used, these AIs could hinder efforts to defend against cyberattacks. If you use such social media websites as Facebook and Twitter, you may have come APPLE CLOSES DOWN OPEN RATE TRACKING: THE MEDIA ROUNDUP Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishingbusinesses.
DENNIS PUBLISHING LAUNCHES STANDALONE CONTENT AND Dennis Publishing, the iconic UK publisher founded by Felix Dennis in 1973, has today announced it will combine its auto titles creating a separate company named Autovia. The new company will combine content with commerce, and provide ‘360 degree’ coverage of the UK auto industry for brands, advertisers and consumers. Titles and assets tobe
DIGITAL SUBSCRIPTION STRATEGIES: KEY INSIGHTS FROM OVER For news publishers around the world, consumer revenue continues to be a pressing issue. With ad revenue falling year after year and usage of ad blockers on the rise, more and more publishers are employing a host of reader revenue strategies— including membership, subscriptions, paywalls and more—asking their readers and viewers directly tosupport their
OVER 82% OF INTERNET TRAFFIC WILL BE ONLINE VIDEOS BY 2022 Cisco recently declared that by 2022, online videos will make up more than 82 per cent of all consumer internet traffic — 15 times higher than it was in 2017. And while consumer demand for video content continues to soar, publishers are having to work really hard to READER'S DIGEST SITE “BLOSSOMS”, GROWS 76%: HERE'S HOW At a time when many publishers are seeing their online visitors traffic drop—to a large extent because of “The Great Facebook Crash”—here is one significant publisher bucking the trend. The Reader’s Digest Association, now known as Trusted Media Brands, Inc., is demonstrating a massive digital audience growth. Over the past year, it grew the readership LINKEDIN GROUPS AND PAGES: WHAT’S THE DIFFERENCE FOR See our guide to Facebook Groups vs Pages here. Linkedin’s value to publishers is largely dependent on whether it’s the right place for the brand. For B2B publishers, a Linkedin presence is essential; in fact, it’s estimated that 50% of all social traffic to B2B sites comes from Linkedin. For B2C publishers, Linkedin may not CURATED PLATFORM, FORUM.EU, LAUNCHES TO BRING EUROPEANS This week sees the launch of Forum.eu, a bold initiative to bring Europeans together by translating selected articles into readers’ own national languages. The aim is to foster a greater understanding between Europeans of news in neighboring countries and generate an ‘open culture of discussion’. The platform, headquartered in Berlin but with Editors based throughout DENNIS PUBLISHING LAUNCHES STANDALONE CONTENT AND Dennis Publishing, the iconic UK publisher founded by Felix Dennis in 1973, has today announced it will combine its auto titles creating a separate company named Autovia. The new company will combine content with commerce, and provide ‘360 degree’ coverage of the UK auto industry for brands, advertisers and consumers. Titles and assets tobe
FACEBOOK WATCH VS YOUTUBE: WHERE YOU SHOULD INVEST YOURFACEBOOK VIDEO VS YOUTUBEFACEBOOK VIDEO VS YOUTUBEFACEBOOK AND YOUTUBEFACEBOOK VIDEO MONETIZATION PROGRAMFACEBOOK VIDEO MONETIZATION PROGRAMMONETIZED BLOG VS MONETIZED YOUTUBE In April, Digiday granted anonymity to a Facebook Watch video creator who’s built up over a half million followers on the platform. Free to speak candidly, the creator laid out a list of grievances with Watch, starting with their frustration with its lack of stability. “There are so many changes on a month-to-month basis; it’s HOW PEOPLE IN THE UK ARE ACCESSING NEWS: 6 KEY FINDINGSDECLINE IN NEWSPAPER SALES STATISTICSHOW MANY NEWSPAPERS IN AMERICAHOW MANY NEWSPAPERS IN AMERICAHOW MANY NEWSPAPERS IN US Ofcom have released their annual report into news consumption in the UK, aiming to inform an understanding of how people in the UK access news, and how this is changing over time. The 122-page report can be accessed here, but we at WNiP have picked out the most interesting findings for you, from the most 53% CONSUMERS ARE WILLING TO PAY FOR NEWS IN FUTURE, UP A vast majority (96%) of consumers read, watch or listen to media content (including news) for almost 24 hours a week, according to a new report from the World Economic Forum. What’s more, “almost 60% have gone through some form of registration process to consume news or entertainment – either free or paid.” The report, THREE KEY SOUTH AFRICAN PODCASTING TRENDS, AND WHY THEY Podcasts have exploded in popularity in recent years, with an estimated 1 in 3 people globally listening to episodes every month. The hype around them has resulted in a flood of podcasts on the market, with Google claiming to have indexed over two million podcasts. It’s understandable given the promises many other technologies have made DIGITAL SUBSCRIPTION STRATEGIES: KEY INSIGHTS FROM OVER For news publishers around the world, consumer revenue continues to be a pressing issue. With ad revenue falling year after year and usage of ad blockers on the rise, more and more publishers are employing a host of reader revenue strategies— including membership, subscriptions, paywalls and more—asking their readers and viewers directly tosupport their
OVER 82% OF INTERNET TRAFFIC WILL BE ONLINE VIDEOS BY 2022 Cisco recently declared that by 2022, online videos will make up more than 82 per cent of all consumer internet traffic — 15 times higher than it was in 2017. And while consumer demand for video content continues to soar, publishers are having to work really hard to READER'S DIGEST SITE “BLOSSOMS”, GROWS 76%: HERE'S HOW At a time when many publishers are seeing their online visitors traffic drop—to a large extent because of “The Great Facebook Crash”—here is one significant publisher bucking the trend. The Reader’s Digest Association, now known as Trusted Media Brands, Inc., is demonstrating a massive digital audience growth. Over the past year, it grew the readership LINKEDIN GROUPS AND PAGES: WHAT’S THE DIFFERENCE FOR See our guide to Facebook Groups vs Pages here. Linkedin’s value to publishers is largely dependent on whether it’s the right place for the brand. For B2B publishers, a Linkedin presence is essential; in fact, it’s estimated that 50% of all social traffic to B2B sites comes from Linkedin. For B2C publishers, Linkedin may not CURATED PLATFORM, FORUM.EU, LAUNCHES TO BRING EUROPEANS This week sees the launch of Forum.eu, a bold initiative to bring Europeans together by translating selected articles into readers’ own national languages. The aim is to foster a greater understanding between Europeans of news in neighboring countries and generate an ‘open culture of discussion’. The platform, headquartered in Berlin but with Editors based throughout DENNIS PUBLISHING LAUNCHES STANDALONE CONTENT AND Dennis Publishing, the iconic UK publisher founded by Felix Dennis in 1973, has today announced it will combine its auto titles creating a separate company named Autovia. The new company will combine content with commerce, and provide ‘360 degree’ coverage of the UK auto industry for brands, advertisers and consumers. Titles and assets tobe
FACEBOOK WATCH VS YOUTUBE: WHERE YOU SHOULD INVEST YOURFACEBOOK VIDEO VS YOUTUBEFACEBOOK VIDEO VS YOUTUBEFACEBOOK AND YOUTUBEFACEBOOK VIDEO MONETIZATION PROGRAMFACEBOOK VIDEO MONETIZATION PROGRAMMONETIZED BLOG VS MONETIZED YOUTUBE In April, Digiday granted anonymity to a Facebook Watch video creator who’s built up over a half million followers on the platform. Free to speak candidly, the creator laid out a list of grievances with Watch, starting with their frustration with its lack of stability. “There are so many changes on a month-to-month basis; it’s HOW PEOPLE IN THE UK ARE ACCESSING NEWS: 6 KEY FINDINGSDECLINE IN NEWSPAPER SALES STATISTICSHOW MANY NEWSPAPERS IN AMERICAHOW MANY NEWSPAPERS IN AMERICAHOW MANY NEWSPAPERS IN US Ofcom have released their annual report into news consumption in the UK, aiming to inform an understanding of how people in the UK access news, and how this is changing over time. The 122-page report can be accessed here, but we at WNiP have picked out the most interesting findings for you, from the most 53% CONSUMERS ARE WILLING TO PAY FOR NEWS IN FUTURE, UP A vast majority (96%) of consumers read, watch or listen to media content (including news) for almost 24 hours a week, according to a new report from the World Economic Forum. What’s more, “almost 60% have gone through some form of registration process to consume news or entertainment – either free or paid.” The report, THREE KEY SOUTH AFRICAN PODCASTING TRENDS, AND WHY THEY Podcasts have exploded in popularity in recent years, with an estimated 1 in 3 people globally listening to episodes every month. The hype around them has resulted in a flood of podcasts on the market, with Google claiming to have indexed over two million podcasts. It’s understandable given the promises many other technologies have made GOOGLE SHARES HOW IT RANKS NEWS SOURCES: TRANSPARENCY IS “Our systems are designed to use these guiding principles They help ensure we’re elevating content from trusted, authoritative sources.” There are some surprises for publishers. For example, publishing pieces without bylines don’t affect the credibility of an otherwise authoritative source. Google recently shared new details about how it ranks news sources, with transparency being a “B2B HAS HUGE UNCOVERED POTENTIAL”: STRATEGIES PUBLISHERS Subscription revenue has become increasingly more important to publishers as advertising revenue has declined. Publishers, especially those with general interest publications, have traditionally pursued individual consumers. Now many are exploring the B2B subscriptions model to attract subscribers in bulk from businesses and organisations. B2B has a huge uncovered potential. MOBILE PUBLISHING: COMMON MISTAKES AND HOW TO AVOID THEM Mobile traffic is up, but digital publishers see marginal engagement from these users. These common UX and monetization mistakes might be the reason why. With mobile users representing over 51% of worldwide readership in 2020, device-based optimization has never been so important. Yet we frequently come across the following red flags whendiscussing UX best
THE FOREVER WAR OF PUBLISHERS VS. GOOGLE WILL NEVER END Google News Showcase targeted by Germany antitrust chief Andreas Mundt This will surprise you – Google is under attack for antitrust practices. That is undoubtedly why it’s tacitly paying for the best possible press around their practices by agreeing deals with publishers after years of arguing that the value proposition flows theother way.
APPLE WWDC 2021: WHAT PUBLISHERS NEED TO KNOW Apple’s annual Worldwide Developers Conference kicked off yesterday, with a keynote by Chief Executive Tim Cook. While WWDC is primarily a developer-focused event, it also provides an in-depth look at the future of Apple platforms, and indicates what developments are in store for the publishing community. After last year’s WWDC—when Apple introduced new privacy tools, FUTURE-PROOFING YOUR MEDIA BUSINESS: LESSONS FROM Lessons for news managers are everywhere. But book publishing especially has made it through similar struggles. One thing I look for in a successful publishing house are its long-term goals. Sure, there are plans and then there is execution. Just because someone paints a nice picture of the future does not mean it will come HOW PEOPLE IN THE UK ARE ACCESSING NEWS: 6 KEY FINDINGS Ofcom have released their annual report into news consumption in the UK, aiming to inform an understanding of how people in the UK access news, and how this is changing over time. The 122-page report can be accessed here, but we at WNiP have picked out the most interesting findings for you, from the most CURATED PLATFORM, FORUM.EU, LAUNCHES TO BRING EUROPEANS This week sees the launch of Forum.eu, a bold initiative to bring Europeans together by translating selected articles into readers’ own national languages. The aim is to foster a greater understanding between Europeans of news in neighboring countries and generate an ‘open culture of discussion’. The platform, headquartered in Berlin but with Editors based throughoutIRIS.TV ARCHIVES
Publishers have heard plenty of buzz around connected TV (CTV) over the last year. Amid booming audience engagement — with 40.9 millionUK users watching
DEALING WITH IMPOSTER SYNDROME, ONE MAGAZINE AT A TIME A lot of what we do – and what I love most – at the International Magazine Centre involves connecting people. Sometimes that’s one-on-one through our mentoring scheme, sometimes that’s as simple as email introductions, and sometimes it’s at events like our online Hive events, the most recent of which was held last week. HiveCookie Policy
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June 6, 2021
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6 PUBLISHING TECHNOLOGIES THAT WILL MAKE A DIFFERENCE TO YOURBUSINESS
Technologies to help you build a broader, audience-focused revenue mixRead more
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HOW PUBLISHERS CAN SWAP OUT THE COOKIE JAR IN 2021 The identity solutions available to publishers as Google sunsetsthird-party cookies
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THE PUBLISHER’S GUIDE TO NAVIGATING COVID-19 How publishers are successfully steering a course through the pandemicRead more
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6 PUBLISHING TECHNOLOGIES THAT WILL MAKE A DIFFERENCE TO YOURBUSINESS
Technologies to help you build a broader, audience-focused revenue mixRead more
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HOW PUBLISHERS CAN SWAP OUT THE COOKIE JAR IN 2021 The identity solutions available to publishers as Google sunsetsthird-party cookies
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THE PUBLISHER’S GUIDE TO NAVIGATING COVID-19 How publishers are successfully steering a course through the pandemicRead more
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THE PUBLISHER’S GUIDE TO ECOMMERCE Exploring wider opportunities that eCommerce potentially affordspublishers
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* Publishers’ Corner* The Alliance
Audience Engagement
Digital Publishing
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How to identify audience growth opportunities: The Star, The Economist, South China Morning Post, and The Times _access_time_ 3 days agoDigital Publishing
Reader Revenue
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“It’s been a galvanising moment for us”: How Quartz is charting an independent path to the future _access_time_ 3 days agoAudience Engagement
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How Telegram is enabling member-only community spaces _access_time_ 3 days agoDigital Publishing
Platforms
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6 publishing techs that make a difference, Google shares how it ranks news sources, and more: This week in publishing _access_time_ 3 days agoTop Stories
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6 PUBLISHING TECHNOLOGIES THAT WILL MAKE A DIFFERENCE TO YOURBUSINESS: REPORT
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6 PUBLISHING TECHNOLOGIES THAT WILL MAKE A DIFFERENCE TO YOURBUSINESS: REPORT
by WNIP
_access_time_4 days ago What’s New in Publishing is proud to present 6 publishing technologies that will make a difference to your business, a special insight report sponsored by Sovrn and written by respected media journalist and consultant, Peter Houston. The one unifying factor in all the twists and turns of the last twelve months has been the acceleration in the adoption of digital publishing technologies. As advertising revenues and real-world retail sales evaporated, Covid-19 made previously cautious publishers fast track any technology that gave them options. Tech solutions that helped deepen and monetize audience relationships got special attention. In this report we’ve selected six technologies that…Read more
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Digital Publishing
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GOOGLE SHARES HOW IT RANKS NEWS SOURCES: TRANSPARENCY IS “A MAJORFACTOR”
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GOOGLE SHARES HOW IT RANKS NEWS SOURCES: TRANSPARENCY IS “A MAJORFACTOR”
by Monojoy Bhattacharjee _access_time_5 days ago “Our systems are designed to use these guiding principles… They help ensure we’re elevating content from trusted, authoritative sources.” There are some surprises for publishers. For example, publishing pieces without bylines don’t affect the credibility of an otherwise authoritative source. Google recently shared new details about how it ranks news sources, with transparency being a major factor. The search giant provided more information about how it evaluates transparency to determine which publishers to prioritize across its products, like Google News and the top stories carousel in search results. Transparency is “an important element of Google’s news policies,” says Jen Granito,…Read more
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HOW PUBLISHERS CAN PREPARE FOR THE SUNSETTING OF COOKIES IN 2022:REPORT
What’s New in Publishing is proud to present How Publishers Can Swap Out The Cookie Jar,…5 days ago
1 min read
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HOW CUSTOMER SERVICE OFFERS “CRITICAL TRUST-BUILDING OPPORTUNITIES” FOR PUBLISHERS: API REPORT Customer service has become more important now as publishers are increasingly focusing on generating revenues…6 days ago
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FEATURED ARTICLES
HOW TO IDENTIFY AUDIENCE GROWTH OPPORTUNITIES: THE STAR, THE ECONOMIST, SOUTH CHINA MORNING POST, AND THE TIMESby WNIP 3 days
ago
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Last Thursday, four publishing executives from the South China Morning Post, The Economist, The Daily Star and The Times participated in a session at Journalism.co.uk’s… Read more__Facebook
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“IT’S BEEN A GALVANISING MOMENT FOR US”: HOW QUARTZ IS CHARTING AN INDEPENDENT PATH TO THE FUTURE by Esther Kezia Thorpe3 days ago
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The past few years have been bumpy for many publishers. Quartz is no exception; squeezed by plummeting ad revenues and a slow takeup ofits… Read more
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HOW TELEGRAM IS ENABLING MEMBER-ONLY COMMUNITY SPACESby The Fix 3 days
ago
3 mins read
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It’s part of a trend democratising membership on social media Telegram, an increasingly popular messaging app turned media ecosystem, has emerged as one of the… Read more__Facebook
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6 PUBLISHING TECHS THAT MAKE A DIFFERENCE, GOOGLE SHARES HOW IT RANKS NEWS SOURCES, AND MORE: THIS WEEK IN PUBLISHINGby WNIP 3 days
ago
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The must-read publishing stories you may have missed this week Report download: 6 publishing techs that make a difference Today we’re pleased to launch our latest… Read more__Facebook
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6 PUBLISHING TECHNOLOGIES THAT WILL MAKE A DIFFERENCE TO YOURBUSINESS: REPORT
by WNIP 4 days
ago
1 min read
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What’s New in Publishing is proud to present 6 publishing technologies that will make a difference to your business, a special insight report sponsored by Sovrn and written… Read more__Facebook
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NON-PROFIT MEDIA AND THE DONOR DARLING PARADOXby The Fix 4 days
ago
5 mins read
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Trying to avoid funding “donor darlings” can help spread resources among a broader pool of recipients. But it also creates a systemic problem that may… Read more__Facebook
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HOW PUBLISHERS CAN USE CONTEXT TO UNLOCK NEW AUDIENCE REVENUEby Contributor 4
days ago
3 mins read
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The ongoing coverage of the future of cookies, as dictated by Google, has focused a lot on how publishers will be squeezed the hardest.It’s… Read more
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DARK SIDE OF PUBLISHERS’ CRYPTO EXPERIMENTS, AMAZON TO LAUNCH ITS OWN IDENTIFIER, AND MORE: THE MEDIA ROUNDUPby Media Voices
4 days ago
2 mins read
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Union Square Ventures Values Crypto Publishing Tool Mirror at $100 Million Say what you like about cryptocurrencies, NFTs and the blockchain – they’re providing publishers… Read more__Facebook
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GOOGLE SHARES HOW IT RANKS NEWS SOURCES: TRANSPARENCY IS “A MAJORFACTOR”
by Monojoy Bhattacharjee5
days ago
3 mins read
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“Our systems are designed to use these guiding principles… They help ensure we’re elevating content from trusted, authoritative sources.” There are some surprises for publishers.… Read more__Facebook
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LOCAL OPINION COVERAGE REDUCES POLARIZATION, AND CAN BRING PEOPLETOGETHER: RESEARCH
by The Conversation
5 days ago
5 mins read
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Local newspapers can help reduce polarization with opinion pages that focus on local issues If you’re confused about opinion journalism and what it is, you’re not… Read more__Facebook
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TECHNOLOGY AGNOSTICISM IS THE KEY TO SUCCESS FOR PUBLISHERS IN ACOOKIE-LESS FUTURE
by Contributor 5
days ago
4 mins read
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In our recent global research, we revealed that some of the world’s best publishers are still unsure of the way forward with the imminentdemise… Read more
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“YOU HAVE TO OPTIMISE AROUND THE READER”: HOW PUBLISHERS CAN DEVELOP COMPELLING DIRECT-TO-CONSUMER OFFERSby Media Voices
5 days ago
4 mins read
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The Membership Economy author Robbie Kellman Baxter on developing irresistible direct-to-consumer offers In this week’s episode we hear from Robbie Kellman Baxter, an author and… Read more__Facebook
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HOW PUBLISHERS CAN PREPARE FOR THE SUNSETTING OF COOKIES IN 2022:REPORT
by WNIP 5 days
ago
1 min read
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What’s New in Publishing is proud to present How Publishers Can Swap Out The Cookie Jar, a special insight report sponsored by Sovrn and written by media specialist,… Read more__Facebook
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HOW CUSTOMER SERVICE OFFERS “CRITICAL TRUST-BUILDING OPPORTUNITIES” FOR PUBLISHERS: API REPORTby Faisal Kalim
6 days ago
7 mins read
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Customer service has become more important now as publishers are increasingly focusing on generating revenues directly from readers. However, “scant attention has been paid to… Read more__Facebook
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WHAT IF THE FUTURE OF MEDIA IS ONLY NEWSLETTERS AND PODCASTS? AXIOS SEEMS TO THINK THAT’S RIGHT.by The Fix 6 days
ago
4 mins read
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Successful tech startups and new media ventures bet big on paid newsletters and podcasts. Big Tech seems to follow. The recipe for starting a new… Read more__Facebook
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SOUTH CHINA MORNING POST: VIDEO JOURNALISM, UGC, AND THE IMPORTANCE OFYOUTUBE
by Contributor 6
days ago
5 mins read
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The South China Morning Post (SCMP) continues to proactively address the global need for reliable news and insight about China – not easy when operating… Read more__Facebook
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HOW PUBLISHERS PLAN TO RECOUP LOST EVENT REVENUE, QUARTZ REFOCUSES FOLLOWING MANAGEMENT BUYOUT, AND MORE: THE MEDIA ROUNDUPby Media Voices
6 days ago
2 mins read
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“It’s been a galvanising moment for us”: How Quartz is charting an independent path to the future The past few years have been bumpyfor… Read more
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“AMID THE CHAOS, THERE ARE OPPORTUNITIES”: INSIGHTS FOR PUBLISHERS ON FIRST-PARTY DATA MONETIZATION STRATEGIESby Faisal Kalim
1 week ago
3 mins read
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38% publishers think that increasing privacy measures have created a new opportunity for monetizing their own first-party data, according to a new report by data… Read more__Facebook
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WHY NOW IS THE GOLDEN AGE OF PUBLISHING: HEARD ON THE WEB’S BO SACKSby Media Voices
1 week ago
3 mins read
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This week we hear from Bo Sacks, a columnist and lecturer with a long career history in magazines and publishing. He talks about trendsthat… Read more
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INDUSTRY LEADERS SHARE 5 PREDICTIONS FOR A COOKIELESS FUTURE AT QUANTCAST’S COOKIE CONUNDRUM SUMMITby WNIP 1 week
ago
2 mins read
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At the recent The Cookie Conundrum: A Recipe for Success summit, hosted by US analyst firm SiliconANGLE Media’s theCUBE and sponsored by advertising technology giant… Read more__Facebook
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PUBLISHER RESOURCE GUIDES*
6 PUBLISHING TECHNOLOGIES THAT WILL MAKE A DIFFERENCE TO YOURBUSINESS
Technologies to help you build a broader, audience-focused revenue mixRead more
*
HOW PUBLISHERS CAN SWAP OUT THE COOKIE JAR IN 2021 The identity solutions available to publishers as Google sunsetsthird-party cookies
Read more
*
MEDIA MOMENTS 2020
The key moments that have changed the media landscape during atumultuous year
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THE PUBLISHER’S GUIDE TO NAVIGATING COVID-19 How publishers are successfully steering a course through the pandemicRead more
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THE PUBLISHER’S GUIDE TO ECOMMERCE Exploring wider opportunities that eCommerce potentially affordspublishers
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THE PUBLISHER'S GUIDE TO ECOMMERCE: CASE STUDIES How specific publishers are successfully leveraging ecommerceopportunities
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50 WAYS TO MAKE MEDIA PAY A comprehensive guide to publisher revenue modelsRead more
GUEST COLUMNS
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How publishers can use context to unlock new audience revenue The ongoing coverage of the future of cookies, as dictated by Google, has focused a lot on how publishers will be squeezed the hardest. It’s not hard to see why: three parties dominate the ad market and many publishers are struggling with revenue as it is. The inability to sell targeted opportunities to their on-site …*
Technology agnosticism is the key to success for publishers in acookie-less future
In our recent global research, we revealed that some of the world’s best publishers are still unsure of the way forward with the imminent demise of the third-party cookie. Of the 419 premium publishers that took part, more than 50% said they were unclear as to how new cookieless solutions will impact their business. However, …*
South China Morning Post: Video Journalism, UGC, and the importanceof YouTube
The South China Morning Post (SCMP) continues to proactively address the global need for reliable news and insight about China – not easy when operating in a country with a history of stringent media control. Priding itself as the destination for original reporting and storytelling, SCMP has embraced eye-witness video and user-generated content as … view all guest columns NEW PUBLISHING TECH: Q&A*
M&A activity surges past pre-COVID levels in tech, digital, media Ciesco, a specialist M&A advisory firm operating in the tech, digital, media and marketing sectors, has disclosed that M&A activity recovered from and exceeded pre-pandemic …*
Sourcepoint launches ‘Privacy Lens’ to provide compliance and data ethics visibility for publishers Data privacy software specialist Sourcepoint has launched Privacy Lens, which the company claims is a first-of-its-kind privacy measurement and analytics platform for brands and publishers. Privacy…
view all New Publishing Tech: Q&A INTERESTING & TIMELESS*
Squirrel News, a new home for solutions-focused news First came Tortoise Media in 2019, now comes Squirrel News, another animalis-named news outlet but this time of the furry variety. Launched in Berlin by …*
How a little-known Nashville company grew to play a pivotal role in transforming global book publishing Ingram Content Group’s fiftieth year of operation has been no ordinary year. In 2020, Ingram Industries, like practically every business, found its usual operations seriously disrupted by the … view all New Interesting & TimelessTAGS
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