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WPO STATS
WPO Stats. SnipesUSA.com decreased page load speed by 30% and saw its average conversion rate double to from 1% to 2%. Permalink Share on Twitter. #conversion #2020. Rossignol.com improved their load time by 1.9 seconds and cut their Speed Index by a factor of 10, contributing to a 94% improvement in conversion rate when compared to the year PERFORMANCE STUDIES RELATED TO “2021” Performance studies related to “2021”. iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter. Tokopedia improved LCP by 55% and saw a 23% increase in average session duration. Permalink Share on Twitter. Vodafone improved their LCP by 31%, resulting in an 8% increase in sales, a 15%increase
WPO STATS
WPO Stats. Tokopedia reduced render time from 14s to 2s for 3G connections and saw a 19% increase in visitors, 35% increase in total sessions, 7% increase in new users, 17% increase in active users and 16% increase in sessions per user. Permalink Share on Twitter. #sessions #reach #engagement #traffic #2018. Fashion retailerMissguided removed
PERFORMANCE STUDIES RELATED TO “2020” Performance studies related to “2020”. Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversion is up 30% Permalink Share on Twitter. After making improvements to multiple performanceWPO STATS
One second delay in Bing results in a 2.8% drop in revenue. Two second delay results in 4.3% drop. Permalink Share on Twitter. #revenue #search #2009. Amazon sees a 1% decrease in revenue for every 100ms increase in load time. Permalink Share on Twitter. #revenue #2008. The Aberdeen Group discovered a 1-second delay resulted in 11% fewer page PERFORMANCE STUDIES RELATED TO “EXPENSE” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “CONVERSION” Rebuilding Pinterest pages for performance resulted in a 40% decrease in wait time, a 15% increase in SEO traffic and a 15% increase in conversion rate to signup. Permalink Share on Twitter. Ancestory.com saw a 7% increase in conversions after improving render time PERFORMANCE STUDIES RELATED TO “IMPRESSIONS” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. BBC HAS SEEN THAT THEY LOSE AN ADDITIONAL 10% OF USERS FOR Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. WPO STATSTRAFFICIMPRESSIONSBOUNCE RATEADSCONVERSIONSESSIONS WPO Stats. NDTV, one of India's leading news stations and websites, improved LCP by 55% and saw a 50% reduction in bounce rate. Permalink Share on Twitter. #bounce rate #core web vitals #2020. iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter. #ads #core web vitals #2021.WPO STATS
WPO Stats. SnipesUSA.com decreased page load speed by 30% and saw its average conversion rate double to from 1% to 2%. Permalink Share on Twitter. #conversion #2020. Rossignol.com improved their load time by 1.9 seconds and cut their Speed Index by a factor of 10, contributing to a 94% improvement in conversion rate when compared to the year PERFORMANCE STUDIES RELATED TO “2021” Performance studies related to “2021”. iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter. Tokopedia improved LCP by 55% and saw a 23% increase in average session duration. Permalink Share on Twitter. Vodafone improved their LCP by 31%, resulting in an 8% increase in sales, a 15%increase
WPO STATS
WPO Stats. Tokopedia reduced render time from 14s to 2s for 3G connections and saw a 19% increase in visitors, 35% increase in total sessions, 7% increase in new users, 17% increase in active users and 16% increase in sessions per user. Permalink Share on Twitter. #sessions #reach #engagement #traffic #2018. Fashion retailerMissguided removed
PERFORMANCE STUDIES RELATED TO “2020” Performance studies related to “2020”. Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversion is up 30% Permalink Share on Twitter. After making improvements to multiple performanceWPO STATS
One second delay in Bing results in a 2.8% drop in revenue. Two second delay results in 4.3% drop. Permalink Share on Twitter. #revenue #search #2009. Amazon sees a 1% decrease in revenue for every 100ms increase in load time. Permalink Share on Twitter. #revenue #2008. The Aberdeen Group discovered a 1-second delay resulted in 11% fewer page PERFORMANCE STUDIES RELATED TO “EXPENSE” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “CONVERSION” Rebuilding Pinterest pages for performance resulted in a 40% decrease in wait time, a 15% increase in SEO traffic and a 15% increase in conversion rate to signup. Permalink Share on Twitter. Ancestory.com saw a 7% increase in conversions after improving render time PERFORMANCE STUDIES RELATED TO “IMPRESSIONS” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. BBC HAS SEEN THAT THEY LOSE AN ADDITIONAL 10% OF USERS FOR Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “2020” Performance studies related to “2020”. Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversion is up 30% Permalink Share on Twitter. After making improvements to multiple performanceWPO STATS
One second delay in Bing results in a 2.8% drop in revenue. Two second delay results in 4.3% drop. Permalink Share on Twitter. #revenue #search #2009. Amazon sees a 1% decrease in revenue for every 100ms increase in load time. Permalink Share on Twitter. #revenue #2008. The Aberdeen Group discovered a 1-second delay resulted in 11% fewer pageWPO STATS
WPO Stats. The Trainline reduced latency by 0.3 seconds across their funnel and customers spent an extra £8 million (~$11.5 million) a year. Permalink Share on Twitter. #revenue #2016. Financial Times added a one second delay to every page view and saw a 4.9% drop in the number of articles users read over a 7 day window. PERFORMANCE STUDIES RELATED TO “ENGAGEMENT” Performance studies related to “engagement”. After making improvements to multiple performance metrics (including LCP, CLS and Long Task time), Agrofy saw a 76% reduction in their abandonment rate and a significant boost in engagement. Permalink Share on Twitter. Tokopedia reduced render time from 14s to 2s for 3G connections andsaw a 19%
WPO STATS
Glasses Direct found that for every second they added to the load time, there was a 6.7% decrease in conversions. In addition, load time for users who did not convert PERFORMANCE STUDIES RELATED TO “2019” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “IMPRESSIONS” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “REVENUE” Performance studies related to “revenue”. Bing observed that an engineer that improves server performance by 10ms (that’s 1/30 of the speed that our eyes blink) more than pays for his fully-loaded annual costs. Every millisecond counts Permalink Share on Twitter. #server #search #revenue #2013. BING OBSERVED THAT AN ENGINEER THAT IMPROVES SERVER Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. RADINS.COM IMPROVED THEIR SPEED INDEX BY 51% FOR THE Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. WPO STATSTRAFFICIMPRESSIONSBOUNCE RATEADSCONVERSIONSESSIONS WPO Stats. NDTV, one of India's leading news stations and websites, improved LCP by 55% and saw a 50% reduction in bounce rate. Permalink Share on Twitter. #bounce rate #core web vitals #2020. iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter. #ads #core web vitals #2021.WPO STATS
WPO Stats. SnipesUSA.com decreased page load speed by 30% and saw its average conversion rate double to from 1% to 2%. Permalink Share on Twitter. #conversion #2020. Rossignol.com improved their load time by 1.9 seconds and cut their Speed Index by a factor of 10, contributing to a 94% improvement in conversion rate when compared to the year PERFORMANCE STUDIES RELATED TO “2021” Performance studies related to “2021”. iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter. Tokopedia improved LCP by 55% and saw a 23% increase in average session duration. Permalink Share on Twitter. Vodafone improved their LCP by 31%, resulting in an 8% increase in sales, a 15%increase
WPO STATS
WPO Stats. Tokopedia reduced render time from 14s to 2s for 3G connections and saw a 19% increase in visitors, 35% increase in total sessions, 7% increase in new users, 17% increase in active users and 16% increase in sessions per user. Permalink Share on Twitter. #sessions #reach #engagement #traffic #2018. Fashion retailerMissguided removed
PERFORMANCE STUDIES RELATED TO “2020” Performance studies related to “2020”. Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversion is up 30% Permalink Share on Twitter. After making improvements to multiple performanceWPO STATS
One second delay in Bing results in a 2.8% drop in revenue. Two second delay results in 4.3% drop. Permalink Share on Twitter. #revenue #search #2009. Amazon sees a 1% decrease in revenue for every 100ms increase in load time. Permalink Share on Twitter. #revenue #2008. The Aberdeen Group discovered a 1-second delay resulted in 11% fewer page PERFORMANCE STUDIES RELATED TO “EXPENSE” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “CONVERSION” Rebuilding Pinterest pages for performance resulted in a 40% decrease in wait time, a 15% increase in SEO traffic and a 15% increase in conversion rate to signup. Permalink Share on Twitter. Ancestory.com saw a 7% increase in conversions after improving render time PERFORMANCE STUDIES RELATED TO “IMPRESSIONS” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. BBC HAS SEEN THAT THEY LOSE AN ADDITIONAL 10% OF USERS FOR Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. WPO STATSTRAFFICIMPRESSIONSBOUNCE RATEADSCONVERSIONSESSIONS WPO Stats. NDTV, one of India's leading news stations and websites, improved LCP by 55% and saw a 50% reduction in bounce rate. Permalink Share on Twitter. #bounce rate #core web vitals #2020. iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter. #ads #core web vitals #2021.WPO STATS
WPO Stats. SnipesUSA.com decreased page load speed by 30% and saw its average conversion rate double to from 1% to 2%. Permalink Share on Twitter. #conversion #2020. Rossignol.com improved their load time by 1.9 seconds and cut their Speed Index by a factor of 10, contributing to a 94% improvement in conversion rate when compared to the year PERFORMANCE STUDIES RELATED TO “2021” Performance studies related to “2021”. iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter. Tokopedia improved LCP by 55% and saw a 23% increase in average session duration. Permalink Share on Twitter. Vodafone improved their LCP by 31%, resulting in an 8% increase in sales, a 15%increase
WPO STATS
WPO Stats. Tokopedia reduced render time from 14s to 2s for 3G connections and saw a 19% increase in visitors, 35% increase in total sessions, 7% increase in new users, 17% increase in active users and 16% increase in sessions per user. Permalink Share on Twitter. #sessions #reach #engagement #traffic #2018. Fashion retailerMissguided removed
PERFORMANCE STUDIES RELATED TO “2020” Performance studies related to “2020”. Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversion is up 30% Permalink Share on Twitter. After making improvements to multiple performanceWPO STATS
One second delay in Bing results in a 2.8% drop in revenue. Two second delay results in 4.3% drop. Permalink Share on Twitter. #revenue #search #2009. Amazon sees a 1% decrease in revenue for every 100ms increase in load time. Permalink Share on Twitter. #revenue #2008. The Aberdeen Group discovered a 1-second delay resulted in 11% fewer page PERFORMANCE STUDIES RELATED TO “EXPENSE” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “CONVERSION” Rebuilding Pinterest pages for performance resulted in a 40% decrease in wait time, a 15% increase in SEO traffic and a 15% increase in conversion rate to signup. Permalink Share on Twitter. Ancestory.com saw a 7% increase in conversions after improving render time PERFORMANCE STUDIES RELATED TO “IMPRESSIONS” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. BBC HAS SEEN THAT THEY LOSE AN ADDITIONAL 10% OF USERS FOR Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “2020” Performance studies related to “2020”. Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversion is up 30% Permalink Share on Twitter. After making improvements to multiple performanceWPO STATS
One second delay in Bing results in a 2.8% drop in revenue. Two second delay results in 4.3% drop. Permalink Share on Twitter. #revenue #search #2009. Amazon sees a 1% decrease in revenue for every 100ms increase in load time. Permalink Share on Twitter. #revenue #2008. The Aberdeen Group discovered a 1-second delay resulted in 11% fewer pageWPO STATS
WPO Stats. The Trainline reduced latency by 0.3 seconds across their funnel and customers spent an extra £8 million (~$11.5 million) a year. Permalink Share on Twitter. #revenue #2016. Financial Times added a one second delay to every page view and saw a 4.9% drop in the number of articles users read over a 7 day window. PERFORMANCE STUDIES RELATED TO “ENGAGEMENT” Performance studies related to “engagement”. After making improvements to multiple performance metrics (including LCP, CLS and Long Task time), Agrofy saw a 76% reduction in their abandonment rate and a significant boost in engagement. Permalink Share on Twitter. Tokopedia reduced render time from 14s to 2s for 3G connections andsaw a 19%
WPO STATS
Glasses Direct found that for every second they added to the load time, there was a 6.7% decrease in conversions. In addition, load time for users who did not convert PERFORMANCE STUDIES RELATED TO “2019” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “IMPRESSIONS” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “REVENUE” Performance studies related to “revenue”. Bing observed that an engineer that improves server performance by 10ms (that’s 1/30 of the speed that our eyes blink) more than pays for his fully-loaded annual costs. Every millisecond counts Permalink Share on Twitter. #server #search #revenue #2013. BING OBSERVED THAT AN ENGINEER THAT IMPROVES SERVER Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. RADINS.COM IMPROVED THEIR SPEED INDEX BY 51% FOR THE Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. WPO STATSTRAFFICIMPRESSIONSBOUNCE RATEADSCONVERSIONSESSIONS WPO Stats. NDTV, one of India's leading news stations and websites, improved LCP by 55% and saw a 50% reduction in bounce rate. Permalink Share on Twitter. #bounce rate #core web vitals #2020. iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter. #ads #core web vitals #2021.WPO STATS
WPO Stats. SnipesUSA.com decreased page load speed by 30% and saw its average conversion rate double to from 1% to 2%. Permalink Share on Twitter. #conversion #2020. Rossignol.com improved their load time by 1.9 seconds and cut their Speed Index by a factor of 10, contributing to a 94% improvement in conversion rate when compared to the year PERFORMANCE STUDIES RELATED TO “2020” Performance studies related to “2020”. Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversion is up 30% Permalink Share on Twitter. After making improvements to multiple performance PERFORMANCE STUDIES RELATED TO “2021” Performance studies related to “2021”. iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter. Tokopedia improved LCP by 55% and saw a 23% increase in average session duration. Permalink Share on Twitter. Vodafone improved their LCP by 31%, resulting in an 8% increase in sales, a 15%increase
WPO STATS
WPO Stats. Tokopedia reduced render time from 14s to 2s for 3G connections and saw a 19% increase in visitors, 35% increase in total sessions, 7% increase in new users, 17% increase in active users and 16% increase in sessions per user. Permalink Share on Twitter. #sessions #reach #engagement #traffic #2018. Fashion retailerMissguided removed
WPO STATS
WPO Stats. The Trainline reduced latency by 0.3 seconds across their funnel and customers spent an extra £8 million (~$11.5 million) a year. Permalink Share on Twitter. #revenue #2016. Financial Times added a one second delay to every page view and saw a 4.9% drop in the number of articles users read over a 7 day window. PERFORMANCE STUDIES RELATED TO “CONVERSION” Rebuilding Pinterest pages for performance resulted in a 40% decrease in wait time, a 15% increase in SEO traffic and a 15% increase in conversion rate to signup. Permalink Share on Twitter. Ancestory.com saw a 7% increase in conversions after improving render time PERFORMANCE STUDIES RELATED TO “TRAFFIC” Performance studies related to “traffic”. Carousell reduced page load time by 65% and saw a 63% increase in organic traffic, a 3x increase in advertising click-thru rate and a 46% increase in first-time chatters. Permalink Share on Twitter. #traffic #ads #2018. Tokopedia reduced render time from 14s to 2s for 3G connections andsaw a 19%
PERFORMANCE STUDIES RELATED TO “REVENUE” Performance studies related to “revenue”. Bing observed that an engineer that improves server performance by 10ms (that’s 1/30 of the speed that our eyes blink) more than pays for his fully-loaded annual costs. Every millisecond counts Permalink Share on Twitter. #server #search #revenue #2013. WPOSTATS.COMTRANSLATE THIS PAGE ‹ í=ý“›F²?Ç ÅD®={ƒ@ ôݽÛØñÙïœ Š Ü»r¹^ `$‘E Hky£ÿýu÷ vW²}Ž¯*•¬€aº§§¿{ ðÙ×O |òú_?}ÇæÙ"¼xp† òhvÞ ‘ùË WPO STATSTRAFFICIMPRESSIONSBOUNCE RATEADSCONVERSIONSESSIONS WPO Stats. NDTV, one of India's leading news stations and websites, improved LCP by 55% and saw a 50% reduction in bounce rate. Permalink Share on Twitter. #bounce rate #core web vitals #2020. iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter. #ads #core web vitals #2021.WPO STATS
WPO Stats. SnipesUSA.com decreased page load speed by 30% and saw its average conversion rate double to from 1% to 2%. Permalink Share on Twitter. #conversion #2020. Rossignol.com improved their load time by 1.9 seconds and cut their Speed Index by a factor of 10, contributing to a 94% improvement in conversion rate when compared to the year PERFORMANCE STUDIES RELATED TO “2020” Performance studies related to “2020”. Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversion is up 30% Permalink Share on Twitter. After making improvements to multiple performance PERFORMANCE STUDIES RELATED TO “2021” Performance studies related to “2021”. iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter. Tokopedia improved LCP by 55% and saw a 23% increase in average session duration. Permalink Share on Twitter. Vodafone improved their LCP by 31%, resulting in an 8% increase in sales, a 15%increase
WPO STATS
WPO Stats. Tokopedia reduced render time from 14s to 2s for 3G connections and saw a 19% increase in visitors, 35% increase in total sessions, 7% increase in new users, 17% increase in active users and 16% increase in sessions per user. Permalink Share on Twitter. #sessions #reach #engagement #traffic #2018. Fashion retailerMissguided removed
WPO STATS
WPO Stats. The Trainline reduced latency by 0.3 seconds across their funnel and customers spent an extra £8 million (~$11.5 million) a year. Permalink Share on Twitter. #revenue #2016. Financial Times added a one second delay to every page view and saw a 4.9% drop in the number of articles users read over a 7 day window. PERFORMANCE STUDIES RELATED TO “CONVERSION” Rebuilding Pinterest pages for performance resulted in a 40% decrease in wait time, a 15% increase in SEO traffic and a 15% increase in conversion rate to signup. Permalink Share on Twitter. Ancestory.com saw a 7% increase in conversions after improving render time PERFORMANCE STUDIES RELATED TO “TRAFFIC” Performance studies related to “traffic”. Carousell reduced page load time by 65% and saw a 63% increase in organic traffic, a 3x increase in advertising click-thru rate and a 46% increase in first-time chatters. Permalink Share on Twitter. #traffic #ads #2018. Tokopedia reduced render time from 14s to 2s for 3G connections andsaw a 19%
PERFORMANCE STUDIES RELATED TO “REVENUE” Performance studies related to “revenue”. Bing observed that an engineer that improves server performance by 10ms (that’s 1/30 of the speed that our eyes blink) more than pays for his fully-loaded annual costs. Every millisecond counts Permalink Share on Twitter. #server #search #revenue #2013. WPOSTATS.COMTRANSLATE THIS PAGE ‹ í=ý“›F²?Ç ÅD®={ƒ@ ôݽÛØñÙïœ Š Ü»r¹^ `$‘E Hky£ÿýu÷ vW²}Ž¯*•¬€aº§§¿{ ðÙ×O |òú_?}ÇæÙ"¼xp† òhvÞ ‘ùËWPO STATS
WPO Stats. Tokopedia reduced render time from 14s to 2s for 3G connections and saw a 19% increase in visitors, 35% increase in total sessions, 7% increase in new users, 17% increase in active users and 16% increase in sessions per user. Permalink Share on Twitter. #sessions #reach #engagement #traffic #2018. Fashion retailerMissguided removed
PERFORMANCE STUDIES RELATED TO “2020” Performance studies related to “2020”. Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversion is up 30% Permalink Share on Twitter. After making improvements to multiple performanceWPO STATS
One second delay in Bing results in a 2.8% drop in revenue. Two second delay results in 4.3% drop. Permalink Share on Twitter. #revenue #search #2009. Amazon sees a 1% decrease in revenue for every 100ms increase in load time. Permalink Share on Twitter. #revenue #2008. The Aberdeen Group discovered a 1-second delay resulted in 11% fewer pageWPO STATS
WPO Stats. The Trainline reduced latency by 0.3 seconds across their funnel and customers spent an extra £8 million (~$11.5 million) a year. Permalink Share on Twitter. #revenue #2016. Financial Times added a one second delay to every page view and saw a 4.9% drop in the number of articles users read over a 7 day window.WPO STATS
WPO Stats. Edmunds decreased load time by 77% and saw a 20% increase in page views, 4% reduction in bounce rate and 3% reduction in ad impression variance. Permalink Share on Twitter. #ads #page views #bounce rate #2011. Walmart saw up to a 2% increase in conversions for PERFORMANCE STUDIES RELATED TO “PAGE VIEWS” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “ABANDONMENT” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. BING OBSERVED THAT AN ENGINEER THAT IMPROVES SERVER Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “2016” Performance studies related to “2016”. Tests of the new, faster FT.com showed users were up to 30% more engaged—meaning more visits and more content being consumed. Permalink Share on Twitter. Ancestory.com saw a 7% increase in conversions after improving render time by 68%, page weight by 46% and load time by 64%. Permalink Shareon Twitter.
THE TRAINLINE REDUCED LATENCY BY 0.3 SECONDS ACROSS THEIR Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. WPO STATSTRAFFICIMPRESSIONSBOUNCE RATEADSCONVERSIONSESSIONS NDTV, one of India's leading news stations and websites, improved LCP by 55% and saw a 50% reduction in bounce rate. Permalink Share on Twitter. #bounce rate #core web vitals #2020; iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result.WPO STATS
SnipesUSA.com decreased page load speed by 30% and saw its average conversion rate double to from 1% to 2%. Permalink Share on Twitter. #conversion #2020; Rossignol.com improved their load time by 1.9 seconds and cut their Speed Index by a factor of 10, contributing to a 94% improvement in conversion rate when compared to the year prior.WPO STATS
WPO Stats: A collection of case studies and experiments demonstrating the impact of web performance. PERFORMANCE STUDIES RELATED TO “2020” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel.WPO STATS
WPO Stats: A collection of case studies and experiments demonstrating the impact of web performance.WPO STATS
The Trainline reduced latency by 0.3 seconds across their funnel and customers spent an extra £8 million (~$11.5 million) a year. Permalink Share on Twitter. #revenue #2016; Financial Times added a one second delay to every page view and saw a 4.9% drop in the number of articles users read over a PERFORMANCE STUDIES RELATED TO “2021” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. SPORTSSHOES.COM FOUND THAT FASTER-THAN-AVERAGE MOBILE Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “CONVERSION” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. BING OBSERVED THAT AN ENGINEER THAT IMPROVES SERVER Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. WPO STATSTRAFFICIMPRESSIONSBOUNCE RATEADSCONVERSIONSESSIONS WPO Stats. NDTV, one of India's leading news stations and websites, improved LCP by 55% and saw a 50% reduction in bounce rate. Permalink Share on Twitter. #bounce rate #core web vitals #2020. iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter. #ads #core web vitals #2021.WPO STATS
WPO Stats. SnipesUSA.com decreased page load speed by 30% and saw its average conversion rate double to from 1% to 2%. Permalink Share on Twitter. #conversion #2020. Rossignol.com improved their load time by 1.9 seconds and cut their Speed Index by a factor of 10, contributing to a 94% improvement in conversion rate when compared to the year PERFORMANCE STUDIES RELATED TO “2020” Performance studies related to “2020”. Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversion is up 30% Permalink Share on Twitter. After making improvements to multiple performance PERFORMANCE STUDIES RELATED TO “2021” Performance studies related to “2021”. iCook improved CLS by 15% and saw a 10% increase in ad revenue as a result. Permalink Share on Twitter. Tokopedia improved LCP by 55% and saw a 23% increase in average session duration. Permalink Share on Twitter. Vodafone improved their LCP by 31%, resulting in an 8% increase in sales, a 15%increase
WPO STATS
WPO Stats. Tokopedia reduced render time from 14s to 2s for 3G connections and saw a 19% increase in visitors, 35% increase in total sessions, 7% increase in new users, 17% increase in active users and 16% increase in sessions per user. Permalink Share on Twitter. #sessions #reach #engagement #traffic #2018. Fashion retailerMissguided removed
WPO STATS
One second delay in Bing results in a 2.8% drop in revenue. Two second delay results in 4.3% drop. Permalink Share on Twitter. #revenue #search #2009. Amazon sees a 1% decrease in revenue for every 100ms increase in load time. Permalink Share on Twitter. #revenue #2008. The Aberdeen Group discovered a 1-second delay resulted in 11% fewer pageWPO STATS
WPO Stats. The Trainline reduced latency by 0.3 seconds across their funnel and customers spent an extra £8 million (~$11.5 million) a year. Permalink Share on Twitter. #revenue #2016. Financial Times added a one second delay to every page view and saw a 4.9% drop in the number of articles users read over a 7 day window. PERFORMANCE STUDIES RELATED TO “CONVERSION” Rebuilding Pinterest pages for performance resulted in a 40% decrease in wait time, a 15% increase in SEO traffic and a 15% increase in conversion rate to signup. Permalink Share on Twitter. Ancestory.com saw a 7% increase in conversions after improving render time PERFORMANCE STUDIES RELATED TO “ENGAGEMENT” Performance studies related to “engagement”. After making improvements to multiple performance metrics (including LCP, CLS and Long Task time), Agrofy saw a 76% reduction in their abandonment rate and a significant boost in engagement. Permalink Share on Twitter. Tokopedia reduced render time from 14s to 2s for 3G connections andsaw a 19%
PERFORMANCE STUDIES RELATED TO “EXPENSE” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel.WPO STATS
Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel.WPO STATS
The Trainline reduced latency by 0.3 seconds across their funnel and customers spent an extra £8 million (~$11.5 million) a year. Permalink Share on Twitter. #revenue #2016; Financial Times added a one second delay to every page view and saw a 4.9% drop in the number of articles users read over aWPO STATS
Glasses Direct found that for every second they added to the load time, there was a 6.7% decrease in conversions. In addition, load time for users who did not convert PERFORMANCE STUDIES RELATED TO “REVENUE” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “SALES” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. BING OBSERVED THAT AN ENGINEER THAT IMPROVES SERVER Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. VODAFONE IMPROVED THEIR LCP BY 31%, RESULTING IN AN 8% Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. PERFORMANCE STUDIES RELATED TO “BOUNCE RATE” Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. YELP REDUCED FIRST CONTENTFUL PAINT (75TH PERCENTILE) BY Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel. RADINS.COM IMPROVED THEIR SPEED INDEX BY 51% FOR THE Time is Money by Tammy Everts Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel.WPO STATS
Case studies and experiments demonstrating the impact of web performance optimization (WPO) on user experience and businessmetrics.
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NDTV, one of India's leading news stations and websites, improved LCP by 55% and saw a 50% reduction in bounce rate. Permalink Share on Twitter #bounce rate #core web vitals#2020
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iCook improved CLS by 15% and saw a 10% increase in ad revenue as aresult. Permalink
Share on Twitter
#ads #core web vitals #2021*
Tokopedia improved LCP by 55% and saw a 23% increase in average session duration. PermalinkShare on Twitter
#session duration #core web vitals#2021
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Vodafone improved their LCP by 31%, resulting in an 8% increase in sales, a 15% increase in their lead to visit rate, and an 11% increase in their cart to visit rate. PermalinkShare on Twitter
#sales #core web vitals #2021*
Yahoo! Japan News reduced CLS by .2, decreasing the number of URLS with poor performance in search console by 98%. As a result, they saw a 15.1% increase in page views per session, 13.3% longer session durations and a 1.72 percentage point decrease in bounce rate.Permalink
Share on Twitter
#page views #sessions #bounce rate #session duration #2021#core web vitals
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Yelp reduced First Contentful Paint (75th percentile) by 45% and Yelp Page Complete (75th percentile) by 25% and saw a 15% improvement in their conversion rate. Permalink Share on Twitter #user timing #conversion #2021*
Bing observed that an engineer that improves server performance by 10ms (that’s 1/30 of the speed that our eyes blink) more than pays for his fully-loaded annual costs. Every millisecond countsPermalink Share on
#2013
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Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversionis up 30%
Permalink Share on
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After making improvements to multiple performance metrics (including LCP, CLS and Long Task time), Agrofy saw a 76% reduction in their abandonment rate and a significant boost in engagement.Permalink Share on
#core web vitals
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SportsShoes.com found that faster-than-average mobile visits were 41% more likely to convert than slower-than-average visits. Permalink Share on Twitter#conversion #2020
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If you're looking for more resources around selling performance, we recommend the following resources:*
TIME IS MONEY BY TAMMY EVERTS Tammy's book has study after study after study about why performance matters. She covers not just the business side of things, but also the psychology of performance: how does bad performance make users feel.*
DESIGNING FOR PERFORMANCE BY LARA HOGAN Lara's book is loaded with great information about advocating for performance within your organization.*
PATH TO PERFORMANCE PODCAST HOSTED BY KATIE KOVALCIN AND TIM KADLEC The Path to Performance was a podcast dedicated to helping people figure out how to cultivate a culture of performance within theirorganizations.
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