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LEARN MORE ABOUT US AND OUR MISSION We give a damn about the internet. Yonder is an A.I. software company that discovers the hidden groups who control and amplify online narratives, so companies can navigate an unpredictable, ever-evolving internet with confidence. While we can’t fix the whole internet, we can help with this part of it. Our mission is to create a moreauthentic
NARRATIVE INTELLIGENCE Data-Backed Narrative Intelligence. The Yonder platform uses machine learning models to cut through the noise and build critical context around consumer and stakeholder conversations. Trending narratives and key themes. Narrative velocity and influence. Opportunity and risk assessment. Amplifying factors. COVID-19 VACCINES NARRATIVES AND MISINFORMATION 3 themes: vaccines don’t work, vaccine logistics are broken, vaccines are population control. 43% of misinformation about vaccines are being driven by conspiracy theory factions. Influential groups online have proliferated narratives that portray COVID-19 vaccines as ineffective, dangerous, the product of corruption, or part of a plotto
RESOURCES | YONDER
ebook: 5 New Plays to Mitigate Risk when Online Narratives ThreatenYour Brand
AI-POWERED CRISIS MANAGEMENT TOOLS The Yonder Incident Management solution is the first to fill in painful (and risky!) social intelligence gaps to power proactive crisis management. Analytics and automated reports empower crisis communications teams with foresight to know when a viral incident is coming, who is behind it, and what tactics are at play. Plan andprepare to act.
ABOUT THE CHANS AND THEIR EVOLUTION: 2CHAN, 4CHAN, 8CHAN The chans (2chan, 4chan, 8chan, and now 8kun) are anonymous image boards for extremely “online” people, trolls, edgelords, and extremists. These boards serve as a place to anonymously amplify users’ otherwise muted voices by way of crowd-sourcing. Collective goals include enacting political or societal change, instructingideological
PELOTON - THE STORY BEHIND THE STORY On November 21st, Peloton, the indoor bike startup, released a holiday ad with relatively little response from the market. But, about 1.5 weeks later, the ad went viral, with many online accusing Peloton of sexism or short-sightedness in the creation of their ad campaign. As a result, the company’s decreasing stock price has reduced their CULTURE & NARRATIVE DEMYSTIFYING ONLINE Overview In light of cancelled in-person conferences, we wanted to continue to bring our community of professionals together to discuss how the internet works today. PROTECTING BRANDS ONLINE WITH AI & MACHINE LEARNING THREATS. We have a lot of love and optimism for the internet. We also know it’s full of polarized views and mixed signals, making it tough for brands to navigate. Yonder is a Social Intelligence platform that helps brands navigate the pitfalls of the internet and social media. We use AI and machine learning to analyze and track how narratives PROTECT YOUR BRAND ONLINE WITH OUR A.I. TOOLS The Yonder platform ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream social platforms. It takes care of collecting and organizing the data, then processes it through a proprietary ML pipeline to detect trending topics and narratives, influence networks, and signals of problematic or inauthenticactivity.
LEARN MORE ABOUT US AND OUR MISSION We give a damn about the internet. Yonder is an A.I. software company that discovers the hidden groups who control and amplify online narratives, so companies can navigate an unpredictable, ever-evolving internet with confidence. While we can’t fix the whole internet, we can help with this part of it. Our mission is to create a moreauthentic
NARRATIVE INTELLIGENCE Data-Backed Narrative Intelligence. The Yonder platform uses machine learning models to cut through the noise and build critical context around consumer and stakeholder conversations. Trending narratives and key themes. Narrative velocity and influence. Opportunity and risk assessment. Amplifying factors. COVID-19 VACCINES NARRATIVES AND MISINFORMATION 3 themes: vaccines don’t work, vaccine logistics are broken, vaccines are population control. 43% of misinformation about vaccines are being driven by conspiracy theory factions. Influential groups online have proliferated narratives that portray COVID-19 vaccines as ineffective, dangerous, the product of corruption, or part of a plotto
RESOURCES | YONDER
ebook: 5 New Plays to Mitigate Risk when Online Narratives ThreatenYour Brand
AI-POWERED CRISIS MANAGEMENT TOOLS The Yonder Incident Management solution is the first to fill in painful (and risky!) social intelligence gaps to power proactive crisis management. Analytics and automated reports empower crisis communications teams with foresight to know when a viral incident is coming, who is behind it, and what tactics are at play. Plan andprepare to act.
ABOUT THE CHANS AND THEIR EVOLUTION: 2CHAN, 4CHAN, 8CHAN The chans (2chan, 4chan, 8chan, and now 8kun) are anonymous image boards for extremely “online” people, trolls, edgelords, and extremists. These boards serve as a place to anonymously amplify users’ otherwise muted voices by way of crowd-sourcing. Collective goals include enacting political or societal change, instructingideological
PELOTON - THE STORY BEHIND THE STORY On November 21st, Peloton, the indoor bike startup, released a holiday ad with relatively little response from the market. But, about 1.5 weeks later, the ad went viral, with many online accusing Peloton of sexism or short-sightedness in the creation of their ad campaign. As a result, the company’s decreasing stock price has reduced their CULTURE & NARRATIVE DEMYSTIFYING ONLINE Overview In light of cancelled in-person conferences, we wanted to continue to bring our community of professionals together to discuss how the internet works today. PROTECT YOUR BRAND ONLINE WITH OUR A.I. TOOLS The Yonder platform ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream social platforms. It takes care of collecting and organizing the data, then processes it through a proprietary ML pipeline to detect trending topics and narratives, influence networks, and signals of problematic or inauthenticactivity.
LEARN MORE ABOUT US AND OUR MISSION We give a damn about the internet. Yonder is an A.I. software company that discovers the hidden groups who control and amplify online narratives, so companies can navigate an unpredictable, ever-evolving internet with confidence. While we can’t fix the whole internet, we can help with this part of it. Our mission is to create a moreauthentic
AI-POWERED CRISIS MANAGEMENT TOOLS The Yonder Incident Management solution is the first to fill in painful (and risky!) social intelligence gaps to power proactive crisis management. Analytics and automated reports empower crisis communications teams with foresight to know when a viral incident is coming, who is behind it, and what tactics are at play. Plan andprepare to act.
RESOURCES | YONDER
ebook: 5 New Plays to Mitigate Risk when Online Narratives ThreatenYour Brand
DISINFORMATION INTELLIGENCE Whether your brand is the target of a disinformation campaign or gets caught in the crosshairs of inaccurate information spreading online, Yonder unpacks the groups behind the campaign, their motives, and the likely trajectory of their narrative so your team can choose the bestcourse of action.
YONDER + EDELMAN INTELLIGENCE The most trusted global communications firm and the leading Social Intelligence platform have joined forces. Edelman has selected Yonder to deliver the industry’s first holistic response to eradicate the threat of disinformation and protect brands from unpredictable incidents online. Talk to sales. Business is now THE most trustedinstitution.
YONDER + RUDER FINN
The Yonder + Ruder Finn solution. marries the leading Social Intelligence platform with best-in-class communications strategies to protect our clients’ brand health and reputation. Identify narratives in their earliest stages. Make time to scenario plan andinform ELT.
YONDER GUIDE
Whether it was the altruistic ice bucket challenge or 5G conspiracy theories, petitions, or #boycott hashtagsviral stories are often the work of influential, agenda-driven online groups, called factions.. Check out some of the coordination tactics factions use to take advantage of the way social platforms work and to use brands as vehicles to exert power and influence online. WHAT IS INFORMATION INTEGRITY ON THE INTERNET? Information integrity relies on the accuracy, consistency, and reliability of the information content, processes and systems to maintain a healthy information ecosystem. Disinformation and information warfare pose an immense threat to information integrity. Disinformation is the false or fraudulent material spread deliberatelyand often
BOEJOMVFODFBDSPTTUIFXFC zpoefs bj dpn] d poofdu!zpoefs bj dpn "umbtpguif4pdjbm*oufsofu 8ijmftupsjftbcpvumpohhspdfsztupsfmjoft cbsftifmwft boegppetipsubhftqfblfejonbjotusfbnofxtbspvoe.bsdi uif PROTECTING BRANDS ONLINE WITH AI & MACHINE LEARNING THREATS. We have a lot of love and optimism for the internet. We also know it’s full of polarized views and mixed signals, making it tough for brands to navigate. Yonder is a Social Intelligence platform that helps brands navigate the pitfalls of the internet and social media. We use AI and machine learning to analyze and track how narratives PROTECT YOUR BRAND ONLINE WITH OUR A.I. TOOLS The Yonder platform ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream social platforms. It takes care of collecting and organizing the data, then processes it through a proprietary ML pipeline to detect trending topics and narratives, influence networks, and signals of problematic or inauthenticactivity.
NARRATIVE INTELLIGENCE Data-Backed Narrative Intelligence. The Yonder platform uses machine learning models to cut through the noise and build critical context around consumer and stakeholder conversations. Trending narratives and key themes. Narrative velocity and influence. Opportunity and risk assessment. Amplifying factors. LEARN MORE ABOUT US AND OUR MISSION We give a damn about the internet. Yonder is an A.I. software company that discovers the hidden groups who control and amplify online narratives, so companies can navigate an unpredictable, ever-evolving internet with confidence. While we can’t fix the whole internet, we can help with this part of it. Our mission is to create a moreauthentic
DISINFORMATION INTELLIGENCE Whether your brand is the target of a disinformation campaign or gets caught in the crosshairs of inaccurate information spreading online, Yonder unpacks the groups behind the campaign, their motives, and the likely trajectory of their narrative so your team can choose the bestcourse of action.
RESOURCES | YONDER
ebook: 5 New Plays to Mitigate Risk when Online Narratives ThreatenYour Brand
COVID-19 VACCINES NARRATIVES AND MISINFORMATION 3 themes: vaccines don’t work, vaccine logistics are broken, vaccines are population control. 43% of misinformation about vaccines are being driven by conspiracy theory factions. Influential groups online have proliferated narratives that portray COVID-19 vaccines as ineffective, dangerous, the product of corruption, or part of a plotto
YONDER + EDELMAN INTELLIGENCE The most trusted global communications firm and the leading Social Intelligence platform have joined forces. Edelman has selected Yonder to deliver the industry’s first holistic response to eradicate the threat of disinformation and protect brands from unpredictable incidents online. Talk to sales. Business is now THE most trustedinstitution.
ABOUT THE CHANS AND THEIR EVOLUTION: 2CHAN, 4CHAN, 8CHAN The chans (2chan, 4chan, 8chan, and now 8kun) are anonymous image boards for extremely “online” people, trolls, edgelords, and extremists. These boards serve as a place to anonymously amplify users’ otherwise muted voices by way of crowd-sourcing. Collective goals include enacting political or societal change, instructingideological
CULTURE & NARRATIVE DEMYSTIFYING ONLINE Overview In light of cancelled in-person conferences, we wanted to continue to bring our community of professionals together to discuss how the internet works today. PROTECTING BRANDS ONLINE WITH AI & MACHINE LEARNING THREATS. We have a lot of love and optimism for the internet. We also know it’s full of polarized views and mixed signals, making it tough for brands to navigate. Yonder is a Social Intelligence platform that helps brands navigate the pitfalls of the internet and social media. We use AI and machine learning to analyze and track how narratives PROTECT YOUR BRAND ONLINE WITH OUR A.I. TOOLS The Yonder platform ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream social platforms. It takes care of collecting and organizing the data, then processes it through a proprietary ML pipeline to detect trending topics and narratives, influence networks, and signals of problematic or inauthenticactivity.
NARRATIVE INTELLIGENCE Data-Backed Narrative Intelligence. The Yonder platform uses machine learning models to cut through the noise and build critical context around consumer and stakeholder conversations. Trending narratives and key themes. Narrative velocity and influence. Opportunity and risk assessment. Amplifying factors. LEARN MORE ABOUT US AND OUR MISSION We give a damn about the internet. Yonder is an A.I. software company that discovers the hidden groups who control and amplify online narratives, so companies can navigate an unpredictable, ever-evolving internet with confidence. While we can’t fix the whole internet, we can help with this part of it. Our mission is to create a moreauthentic
DISINFORMATION INTELLIGENCE Whether your brand is the target of a disinformation campaign or gets caught in the crosshairs of inaccurate information spreading online, Yonder unpacks the groups behind the campaign, their motives, and the likely trajectory of their narrative so your team can choose the bestcourse of action.
RESOURCES | YONDER
ebook: 5 New Plays to Mitigate Risk when Online Narratives ThreatenYour Brand
COVID-19 VACCINES NARRATIVES AND MISINFORMATION 3 themes: vaccines don’t work, vaccine logistics are broken, vaccines are population control. 43% of misinformation about vaccines are being driven by conspiracy theory factions. Influential groups online have proliferated narratives that portray COVID-19 vaccines as ineffective, dangerous, the product of corruption, or part of a plotto
YONDER + EDELMAN INTELLIGENCE The most trusted global communications firm and the leading Social Intelligence platform have joined forces. Edelman has selected Yonder to deliver the industry’s first holistic response to eradicate the threat of disinformation and protect brands from unpredictable incidents online. Talk to sales. Business is now THE most trustedinstitution.
ABOUT THE CHANS AND THEIR EVOLUTION: 2CHAN, 4CHAN, 8CHAN The chans (2chan, 4chan, 8chan, and now 8kun) are anonymous image boards for extremely “online” people, trolls, edgelords, and extremists. These boards serve as a place to anonymously amplify users’ otherwise muted voices by way of crowd-sourcing. Collective goals include enacting political or societal change, instructingideological
CULTURE & NARRATIVE DEMYSTIFYING ONLINE Overview In light of cancelled in-person conferences, we wanted to continue to bring our community of professionals together to discuss how the internet works today. PROTECT YOUR BRAND ONLINE WITH OUR A.I. TOOLS The Yonder platform ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream social platforms. It takes care of collecting and organizing the data, then processes it through a proprietary ML pipeline to detect trending topics and narratives, influence networks, and signals of problematic or inauthenticactivity.
DISINFORMATION INTELLIGENCE Whether your brand is the target of a disinformation campaign or gets caught in the crosshairs of inaccurate information spreading online, Yonder unpacks the groups behind the campaign, their motives, and the likely trajectory of their narrative so your team can choose the bestcourse of action.
YONDER + EDELMAN INTELLIGENCE The most trusted global communications firm and the leading Social Intelligence platform have joined forces. Edelman has selected Yonder to deliver the industry’s first holistic response to eradicate the threat of disinformation and protect brands from unpredictable incidents online. Talk to sales. Business is now THE most trustedinstitution.
CONTACT | YONDER
Other Questions. General Contact. info@yonder-ai.com. Press Inquiry. press@yonder-ai.com. This site uses cookies to improve your experience. By using yonder-ai.com you agree to our use of cookies or you may choose to decline. Accept. Chat Widget.RESOURCES | YONDER
ebook: 5 New Plays to Mitigate Risk when Online Narratives ThreatenYour Brand
AI-POWERED CRISIS MANAGEMENT TOOLS The Yonder Incident Management solution is the first to fill in painful (and risky!) social intelligence gaps to power proactive crisis management. Analytics and automated reports empower crisis communications teams with foresight to know when a viral incident is coming, who is behind it, and what tactics are at play. Plan andprepare to act.
CASE STUDIES
Case Studies. How communications teams use social intelligence. Read stories of brand teams using social intelligence to detect and track online narratives (and the groups behind them) to prevent crises and protect brand integrity. Talk to sales. Using social intelligence to WHAT IS INFORMATION INTEGRITY ON THE INTERNET? Information integrity relies on the accuracy, consistency, and reliability of the information content, processes and systems to maintain a healthy information ecosystem. Disinformation and information warfare pose an immense threat to information integrity. Disinformation is the false or fraudulent material spread deliberatelyand often
HOW BRANDS CAN LEVERAGE PURPOSE MARKETING IN A NEW ERA OF A 2019 report found that 77% of consumers prefer to buy from companies who share their values, and purpose-driven brands outperform the market by 134%. We joined SurveyMonkey and AARP to discuss how brands can leverage purpose marketing in an era where consumers are demanding brands to stand for something. FOREIGN INTERFERENCE IN THE 2016 ELECTION REPORT With the benefit of the full data set, our report delivers in-depth analysis of the US 2016 Election interference effort of the expansive IRA operation. We discuss Presidential candidate support and opposition, primary activities, Wikileaks data dump messaging, and the cross-platform strategies and narratives leading to Election Day. PROTECTING BRANDS ONLINE WITH AI & MACHINE LEARNING THREATS. We have a lot of love and optimism for the internet. We also know it’s full of polarized views and mixed signals, making it tough for brands to navigate. Yonder is a Social Intelligence platform that helps brands navigate the pitfalls of the internet and social media. We use AI and machine learning to analyze and track how narratives PROTECT YOUR BRAND ONLINE WITH OUR A.I. TOOLS The Yonder platform ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream social platforms. It takes care of collecting and organizing the data, then processes it through a proprietary ML pipeline to detect trending topics and narratives, influence networks, and signals of problematic or inauthenticactivity.
LEARN MORE ABOUT US AND OUR MISSION We give a damn about the internet. Yonder is an A.I. software company that discovers the hidden groups who control and amplify online narratives, so companies can navigate an unpredictable, ever-evolving internet with confidence. While we can’t fix the whole internet, we can help with this part of it. Our mission is to create a moreauthentic
RESOURCES | YONDER
ebook: 5 New Plays to Mitigate Risk when Online Narratives ThreatenYour Brand
COVID-19 VACCINES NARRATIVES AND MISINFORMATION 3 themes: vaccines don’t work, vaccine logistics are broken, vaccines are population control. 43% of misinformation about vaccines are being driven by conspiracy theory factions. Influential groups online have proliferated narratives that portray COVID-19 vaccines as ineffective, dangerous, the product of corruption, or part of a plotto
DISINFORMATION INTELLIGENCE Whether your brand is the target of a disinformation campaign or gets caught in the crosshairs of inaccurate information spreading online, Yonder unpacks the groups behind the campaign, their motives, and the likely trajectory of their narrative so your team can choose the bestcourse of action.
YONDER + EDELMAN INTELLIGENCE The most trusted global communications firm and the leading Social Intelligence platform have joined forces. Edelman has selected Yonder to deliver the industry’s first holistic response to eradicate the threat of disinformation and protect brands from unpredictable incidents online. Talk to sales. Business is now THE most trustedinstitution.
YONDER + RUDER FINN
The Yonder + Ruder Finn solution. marries the leading Social Intelligence platform with best-in-class communications strategies to protect our clients’ brand health and reputation. Identify narratives in their earliest stages. Make time to scenario plan andinform ELT.
ABOUT THE CHANS AND THEIR EVOLUTION: 2CHAN, 4CHAN, 8CHAN The chans (2chan, 4chan, 8chan, and now 8kun) are anonymous image boards for extremely “online” people, trolls, edgelords, and extremists. These boards serve as a place to anonymously amplify users’ otherwise muted voices by way of crowd-sourcing. Collective goals include enacting political or societal change, instructingideological
CULTURE & NARRATIVE DEMYSTIFYING ONLINE Overview In light of cancelled in-person conferences, we wanted to continue to bring our community of professionals together to discuss how the internet works today. PROTECTING BRANDS ONLINE WITH AI & MACHINE LEARNING THREATS. We have a lot of love and optimism for the internet. We also know it’s full of polarized views and mixed signals, making it tough for brands to navigate. Yonder is a Social Intelligence platform that helps brands navigate the pitfalls of the internet and social media. We use AI and machine learning to analyze and track how narratives PROTECT YOUR BRAND ONLINE WITH OUR A.I. TOOLS The Yonder platform ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream social platforms. It takes care of collecting and organizing the data, then processes it through a proprietary ML pipeline to detect trending topics and narratives, influence networks, and signals of problematic or inauthenticactivity.
LEARN MORE ABOUT US AND OUR MISSION We give a damn about the internet. Yonder is an A.I. software company that discovers the hidden groups who control and amplify online narratives, so companies can navigate an unpredictable, ever-evolving internet with confidence. While we can’t fix the whole internet, we can help with this part of it. Our mission is to create a moreauthentic
RESOURCES | YONDER
ebook: 5 New Plays to Mitigate Risk when Online Narratives ThreatenYour Brand
COVID-19 VACCINES NARRATIVES AND MISINFORMATION 3 themes: vaccines don’t work, vaccine logistics are broken, vaccines are population control. 43% of misinformation about vaccines are being driven by conspiracy theory factions. Influential groups online have proliferated narratives that portray COVID-19 vaccines as ineffective, dangerous, the product of corruption, or part of a plotto
DISINFORMATION INTELLIGENCE Whether your brand is the target of a disinformation campaign or gets caught in the crosshairs of inaccurate information spreading online, Yonder unpacks the groups behind the campaign, their motives, and the likely trajectory of their narrative so your team can choose the bestcourse of action.
YONDER + EDELMAN INTELLIGENCE The most trusted global communications firm and the leading Social Intelligence platform have joined forces. Edelman has selected Yonder to deliver the industry’s first holistic response to eradicate the threat of disinformation and protect brands from unpredictable incidents online. Talk to sales. Business is now THE most trustedinstitution.
YONDER + RUDER FINN
The Yonder + Ruder Finn solution. marries the leading Social Intelligence platform with best-in-class communications strategies to protect our clients’ brand health and reputation. Identify narratives in their earliest stages. Make time to scenario plan andinform ELT.
ABOUT THE CHANS AND THEIR EVOLUTION: 2CHAN, 4CHAN, 8CHAN The chans (2chan, 4chan, 8chan, and now 8kun) are anonymous image boards for extremely “online” people, trolls, edgelords, and extremists. These boards serve as a place to anonymously amplify users’ otherwise muted voices by way of crowd-sourcing. Collective goals include enacting political or societal change, instructingideological
CULTURE & NARRATIVE DEMYSTIFYING ONLINE Overview In light of cancelled in-person conferences, we wanted to continue to bring our community of professionals together to discuss how the internet works today. PROTECT YOUR BRAND ONLINE WITH OUR A.I. TOOLS The Yonder platform ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream social platforms. It takes care of collecting and organizing the data, then processes it through a proprietary ML pipeline to detect trending topics and narratives, influence networks, and signals of problematic or inauthenticactivity.
DISINFORMATION INTELLIGENCE Whether your brand is the target of a disinformation campaign or gets caught in the crosshairs of inaccurate information spreading online, Yonder unpacks the groups behind the campaign, their motives, and the likely trajectory of their narrative so your team can choose the bestcourse of action.
RESOURCES | YONDER
ebook: 5 New Plays to Mitigate Risk when Online Narratives ThreatenYour Brand
YONDER + EDELMAN INTELLIGENCE The most trusted global communications firm and the leading Social Intelligence platform have joined forces. Edelman has selected Yonder to deliver the industry’s first holistic response to eradicate the threat of disinformation and protect brands from unpredictable incidents online. Talk to sales. Business is now THE most trustedinstitution.
CONTACT | YONDER
Other Questions. General Contact. info@yonder-ai.com. Press Inquiry. press@yonder-ai.com. This site uses cookies to improve your experience. By using yonder-ai.com you agree to our use of cookies or you may choose to decline. Accept. Chat Widget. AI-POWERED CRISIS MANAGEMENT TOOLS The Yonder Incident Management solution is the first to fill in painful (and risky!) social intelligence gaps to power proactive crisis management. Analytics and automated reports empower crisis communications teams with foresight to know when a viral incident is coming, who is behind it, and what tactics are at play. Plan andprepare to act.
CASE STUDIES
Case Studies. How communications teams use social intelligence. Read stories of brand teams using social intelligence to detect and track online narratives (and the groups behind them) to prevent crises and protect brand integrity. Talk to sales. Using social intelligence to CAREERS | MAKE A DIFFERENCE ON THE INTERNET | YONDER Careers. Let’s make the internet better together. We’re driven by our shared mission to create a more authentic internet, for which we still have immense love and hope. While it will never be a perfect place, the internet could be significantly less terrible with a few big changes. Everything we do at Yonder is in effort to foster a place WHAT IS INFORMATION INTEGRITY ON THE INTERNET? Information integrity relies on the accuracy, consistency, and reliability of the information content, processes and systems to maintain a healthy information ecosystem. Disinformation and information warfare pose an immense threat to information integrity. Disinformation is the false or fraudulent material spread deliberatelyand often
HOW BRANDS CAN LEVERAGE PURPOSE MARKETING IN A NEW ERA OF A 2019 report found that 77% of consumers prefer to buy from companies who share their values, and purpose-driven brands outperform the market by 134%. We joined SurveyMonkey and AARP to discuss how brands can leverage purpose marketing in an era where consumers are demanding brands to stand for something. PROTECTING BRANDS ONLINE WITH AI & MACHINE LEARNING THREATS. We have a lot of love and optimism for the internet. We also know it’s full of polarized views and mixed signals, making it tough for brands to navigate. Yonder is a Social Intelligence platform that helps brands navigate the pitfalls of the internet and social media. We use AI and machine learning to analyze and track how narratives PROTECT YOUR BRAND ONLINE WITH OUR A.I. TOOLS The Yonder platform ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream social platforms. It takes care of collecting and organizing the data, then processes it through a proprietary ML pipeline to detect trending topics and narratives, influence networks, and signals of problematic or inauthenticactivity.
RESOURCES | YONDER
ebook: 5 New Plays to Mitigate Risk when Online Narratives ThreatenYour Brand
COVID-19 VACCINES NARRATIVES AND MISINFORMATION 3 themes: vaccines don’t work, vaccine logistics are broken, vaccines are population control. 43% of misinformation about vaccines are being driven by conspiracy theory factions. Influential groups online have proliferated narratives that portray COVID-19 vaccines as ineffective, dangerous, the product of corruption, or part of a plotto
CASE STUDIES
Case Studies. How communications teams use social intelligence. Read stories of brand teams using social intelligence to detect and track online narratives (and the groups behind them) to prevent crises and protect brand integrity. Talk to sales. Using social intelligence to CAREERS | MAKE A DIFFERENCE ON THE INTERNET | YONDERBLUE YONDER NEWSBLUE YONDER JDABLUE YONDER JDA SOFTWAREJDA BLUE YONDER ACQUISITIONJDA ACQUIRES BLUE YONDERJDA SOFTWARE AND BLUE YONDER Careers. Let’s make the internet better together. We’re driven by our shared mission to create a more authentic internet, for which we still have immense love and hope. While it will never be a perfect place, the internet could be significantly less terrible with a few big changes. Everything we do at Yonder is in effort to foster a place HOW SOCIAL INTELLIGENCE SUPPORTS CRISIS MANAGEMENT Brands and their PR/marketing teams need proper data and insight to be able to decide if an incident is a crisis and then plan and execute a meticulous crisis response. Social Intelligence tools give brands the data and insights that they need to inform their crisis management strategy. Don’t Get Caught Off-Guard By a Communication Incident. ABOUT THE CHANS AND THEIR EVOLUTION: 2CHAN, 4CHAN, 8CHAN The chans (2chan, 4chan, 8chan, and now 8kun) are anonymous image boards for extremely “online” people, trolls, edgelords, and extremists. These boards serve as a place to anonymously amplify users’ otherwise muted voices by way of crowd-sourcing. Collective goals include enacting political or societal change, instructingideological
PELOTON - THE STORY BEHIND THE STORY On November 21st, Peloton, the indoor bike startup, released a holiday ad with relatively little response from the market. But, about 1.5 weeks later, the ad went viral, with many online accusing Peloton of sexism or short-sightedness in the creation of their ad campaign. As a result, the company’s decreasing stock price has reduced their CULTURE & NARRATIVE DEMYSTIFYING ONLINE Overview In light of cancelled in-person conferences, we wanted to continue to bring our community of professionals together to discuss how the internet works today. PROTECTING BRANDS ONLINE WITH AI & MACHINE LEARNING THREATS. We have a lot of love and optimism for the internet. We also know it’s full of polarized views and mixed signals, making it tough for brands to navigate. Yonder is a Social Intelligence platform that helps brands navigate the pitfalls of the internet and social media. We use AI and machine learning to analyze and track how narratives PROTECT YOUR BRAND ONLINE WITH OUR A.I. TOOLS The Yonder platform ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream social platforms. It takes care of collecting and organizing the data, then processes it through a proprietary ML pipeline to detect trending topics and narratives, influence networks, and signals of problematic or inauthenticactivity.
RESOURCES | YONDER
ebook: 5 New Plays to Mitigate Risk when Online Narratives ThreatenYour Brand
COVID-19 VACCINES NARRATIVES AND MISINFORMATION 3 themes: vaccines don’t work, vaccine logistics are broken, vaccines are population control. 43% of misinformation about vaccines are being driven by conspiracy theory factions. Influential groups online have proliferated narratives that portray COVID-19 vaccines as ineffective, dangerous, the product of corruption, or part of a plotto
CASE STUDIES
Case Studies. How communications teams use social intelligence. Read stories of brand teams using social intelligence to detect and track online narratives (and the groups behind them) to prevent crises and protect brand integrity. Talk to sales. Using social intelligence to CAREERS | MAKE A DIFFERENCE ON THE INTERNET | YONDERBLUE YONDER NEWSBLUE YONDER JDABLUE YONDER JDA SOFTWAREJDA BLUE YONDER ACQUISITIONJDA ACQUIRES BLUE YONDERJDA SOFTWARE AND BLUE YONDER Careers. Let’s make the internet better together. We’re driven by our shared mission to create a more authentic internet, for which we still have immense love and hope. While it will never be a perfect place, the internet could be significantly less terrible with a few big changes. Everything we do at Yonder is in effort to foster a place HOW SOCIAL INTELLIGENCE SUPPORTS CRISIS MANAGEMENT Brands and their PR/marketing teams need proper data and insight to be able to decide if an incident is a crisis and then plan and execute a meticulous crisis response. Social Intelligence tools give brands the data and insights that they need to inform their crisis management strategy. Don’t Get Caught Off-Guard By a Communication Incident. ABOUT THE CHANS AND THEIR EVOLUTION: 2CHAN, 4CHAN, 8CHAN The chans (2chan, 4chan, 8chan, and now 8kun) are anonymous image boards for extremely “online” people, trolls, edgelords, and extremists. These boards serve as a place to anonymously amplify users’ otherwise muted voices by way of crowd-sourcing. Collective goals include enacting political or societal change, instructingideological
PELOTON - THE STORY BEHIND THE STORY On November 21st, Peloton, the indoor bike startup, released a holiday ad with relatively little response from the market. But, about 1.5 weeks later, the ad went viral, with many online accusing Peloton of sexism or short-sightedness in the creation of their ad campaign. As a result, the company’s decreasing stock price has reduced their DISINFORMATION INTELLIGENCE Whether your brand is the target of a disinformation campaign or gets caught in the crosshairs of inaccurate information spreading online, Yonder unpacks the groups behind the campaign, their motives, and the likely trajectory of their narrative so your team can choose the bestcourse of action.
CASE STUDIES
Case Studies. How communications teams use social intelligence. Read stories of brand teams using social intelligence to detect and track online narratives (and the groups behind them) to prevent crises and protect brand integrity. Talk to sales. Using social intelligence to AI-POWERED CRISIS MANAGEMENT TOOLS The Yonder Incident Management solution is the first to fill in painful (and risky!) social intelligence gaps to power proactive crisis management. Analytics and automated reports empower crisis communications teams with foresight to know when a viral incident is coming, who is behind it, and what tactics are at play. Plan andprepare to act.
CONTACT | YONDER
Other Questions. General Contact. info@yonder-ai.com. Press Inquiry. press@yonder-ai.com. This site uses cookies to improve your experience. By using yonder-ai.com you agree to our use of cookies or you may choose to decline. Accept. Chat Widget. CAREERS | MAKE A DIFFERENCE ON THE INTERNET | YONDER Careers. Let’s make the internet better together. We’re driven by our shared mission to create a more authentic internet, for which we still have immense love and hope. While it will never be a perfect place, the internet could be significantly less terrible with a few big changes. Everything we do at Yonder is in effort to foster a placeYONDER + RUDER FINN
The Yonder + Ruder Finn solution. marries the leading Social Intelligence platform with best-in-class communications strategies to protect our clients’ brand health and reputation. Identify narratives in their earliest stages. Make time to scenario plan andinform ELT.
YONDER GUIDE
Whether it was the altruistic ice bucket challenge or 5G conspiracy theories, petitions, or #boycott hashtagsviral stories are often the work of influential, agenda-driven online groups, called factions.. Check out some of the coordination tactics factions use to take advantage of the way social platforms work and to use brands as vehicles to exert power and influence online.NARRATIVE REPORT
Toilet paper shortages and hypothetical virus cures are recent COVID-19 related stories that rose up quickly, and turned chaotic. How did they move so quickly? The answer: Passionate fringe groups online. Yonder found that, while in stable times, narratives from these groups reach the mainstream in 6-8 months. In times of crisis, we are seeing them spread in 3-14 days.YONDER HANDBOOK
Remember when disinformation and misinformation only happened to politicians? Today, Yonder sees brands get their messages co-opted and their platforms hijacked by online power groups seeking to push their agendas and grow their influence. What can brands do to protect their relationships with consumers, and prevent damage to their reputation?NARRATIVE REPORT
In this Narrative Report by Yonder, discover how understanding factions — groups of people online who organize around shared interests and passions — is helping Mountain Drew build brand loyalty and reach new customers online. PROTECTING BRANDS ONLINE WITH AI & MACHINE LEARNING THREATS. We have a lot of love and optimism for the internet. We also know it’s full of polarized views and mixed signals, making it tough for brands to navigate. Yonder is a Social Intelligence platform that helps brands navigate the pitfalls of the internet and social media. We use AI and machine learning to analyze and track how narratives PROTECT YOUR BRAND ONLINE WITH OUR A.I. TOOLS The Yonder platform ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream social platforms. It takes care of collecting and organizing the data, then processes it through a proprietary ML pipeline to detect trending topics and narratives, influence networks, and signals of problematic or inauthenticactivity.
RESOURCES | YONDER
ebook: 5 New Plays to Mitigate Risk when Online Narratives ThreatenYour Brand
COVID-19 VACCINES NARRATIVES AND MISINFORMATION 3 themes: vaccines don’t work, vaccine logistics are broken, vaccines are population control. 43% of misinformation about vaccines are being driven by conspiracy theory factions. Influential groups online have proliferated narratives that portray COVID-19 vaccines as ineffective, dangerous, the product of corruption, or part of a plotto
CASE STUDIES
Case Studies. How communications teams use social intelligence. Read stories of brand teams using social intelligence to detect and track online narratives (and the groups behind them) to prevent crises and protect brand integrity. Talk to sales. Using social intelligence to CAREERS | MAKE A DIFFERENCE ON THE INTERNET | YONDERBLUE YONDER NEWSBLUE YONDER JDABLUE YONDER JDA SOFTWAREJDA BLUE YONDER ACQUISITIONJDA ACQUIRES BLUE YONDERJDA SOFTWARE AND BLUE YONDER Careers. Let’s make the internet better together. We’re driven by our shared mission to create a more authentic internet, for which we still have immense love and hope. While it will never be a perfect place, the internet could be significantly less terrible with a few big changes. Everything we do at Yonder is in effort to foster a place HOW SOCIAL INTELLIGENCE SUPPORTS CRISIS MANAGEMENT Brands and their PR/marketing teams need proper data and insight to be able to decide if an incident is a crisis and then plan and execute a meticulous crisis response. Social Intelligence tools give brands the data and insights that they need to inform their crisis management strategy. Don’t Get Caught Off-Guard By a Communication Incident. ABOUT THE CHANS AND THEIR EVOLUTION: 2CHAN, 4CHAN, 8CHAN The chans (2chan, 4chan, 8chan, and now 8kun) are anonymous image boards for extremely “online” people, trolls, edgelords, and extremists. These boards serve as a place to anonymously amplify users’ otherwise muted voices by way of crowd-sourcing. Collective goals include enacting political or societal change, instructingideological
PELOTON - THE STORY BEHIND THE STORY On November 21st, Peloton, the indoor bike startup, released a holiday ad with relatively little response from the market. But, about 1.5 weeks later, the ad went viral, with many online accusing Peloton of sexism or short-sightedness in the creation of their ad campaign. As a result, the company’s decreasing stock price has reduced their CULTURE & NARRATIVE DEMYSTIFYING ONLINE Overview In light of cancelled in-person conferences, we wanted to continue to bring our community of professionals together to discuss how the internet works today. PROTECTING BRANDS ONLINE WITH AI & MACHINE LEARNING THREATS. We have a lot of love and optimism for the internet. We also know it’s full of polarized views and mixed signals, making it tough for brands to navigate. Yonder is a Social Intelligence platform that helps brands navigate the pitfalls of the internet and social media. We use AI and machine learning to analyze and track how narratives PROTECT YOUR BRAND ONLINE WITH OUR A.I. TOOLS The Yonder platform ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream social platforms. It takes care of collecting and organizing the data, then processes it through a proprietary ML pipeline to detect trending topics and narratives, influence networks, and signals of problematic or inauthenticactivity.
RESOURCES | YONDER
ebook: 5 New Plays to Mitigate Risk when Online Narratives ThreatenYour Brand
COVID-19 VACCINES NARRATIVES AND MISINFORMATION 3 themes: vaccines don’t work, vaccine logistics are broken, vaccines are population control. 43% of misinformation about vaccines are being driven by conspiracy theory factions. Influential groups online have proliferated narratives that portray COVID-19 vaccines as ineffective, dangerous, the product of corruption, or part of a plotto
CASE STUDIES
Case Studies. How communications teams use social intelligence. Read stories of brand teams using social intelligence to detect and track online narratives (and the groups behind them) to prevent crises and protect brand integrity. Talk to sales. Using social intelligence to CAREERS | MAKE A DIFFERENCE ON THE INTERNET | YONDERBLUE YONDER NEWSBLUE YONDER JDABLUE YONDER JDA SOFTWAREJDA BLUE YONDER ACQUISITIONJDA ACQUIRES BLUE YONDERJDA SOFTWARE AND BLUE YONDER Careers. Let’s make the internet better together. We’re driven by our shared mission to create a more authentic internet, for which we still have immense love and hope. While it will never be a perfect place, the internet could be significantly less terrible with a few big changes. Everything we do at Yonder is in effort to foster a place HOW SOCIAL INTELLIGENCE SUPPORTS CRISIS MANAGEMENT Brands and their PR/marketing teams need proper data and insight to be able to decide if an incident is a crisis and then plan and execute a meticulous crisis response. Social Intelligence tools give brands the data and insights that they need to inform their crisis management strategy. Don’t Get Caught Off-Guard By a Communication Incident. ABOUT THE CHANS AND THEIR EVOLUTION: 2CHAN, 4CHAN, 8CHAN The chans (2chan, 4chan, 8chan, and now 8kun) are anonymous image boards for extremely “online” people, trolls, edgelords, and extremists. These boards serve as a place to anonymously amplify users’ otherwise muted voices by way of crowd-sourcing. Collective goals include enacting political or societal change, instructingideological
PELOTON - THE STORY BEHIND THE STORY On November 21st, Peloton, the indoor bike startup, released a holiday ad with relatively little response from the market. But, about 1.5 weeks later, the ad went viral, with many online accusing Peloton of sexism or short-sightedness in the creation of their ad campaign. As a result, the company’s decreasing stock price has reduced their CULTURE & NARRATIVE DEMYSTIFYING ONLINE Overview In light of cancelled in-person conferences, we wanted to continue to bring our community of professionals together to discuss how the internet works today. DISINFORMATION INTELLIGENCE Whether your brand is the target of a disinformation campaign or gets caught in the crosshairs of inaccurate information spreading online, Yonder unpacks the groups behind the campaign, their motives, and the likely trajectory of their narrative so your team can choose the bestcourse of action.
CASE STUDIES
Case Studies. How communications teams use social intelligence. Read stories of brand teams using social intelligence to detect and track online narratives (and the groups behind them) to prevent crises and protect brand integrity. Talk to sales. Using social intelligence to AI-POWERED CRISIS MANAGEMENT TOOLS The Yonder Incident Management solution is the first to fill in painful (and risky!) social intelligence gaps to power proactive crisis management. Analytics and automated reports empower crisis communications teams with foresight to know when a viral incident is coming, who is behind it, and what tactics are at play. Plan andprepare to act.
CONTACT | YONDER
Other Questions. General Contact. info@yonder-ai.com. Press Inquiry. press@yonder-ai.com. This site uses cookies to improve your experience. By using yonder-ai.com you agree to our use of cookies or you may choose to decline. Accept. Chat Widget. CAREERS | MAKE A DIFFERENCE ON THE INTERNET | YONDER Careers. Let’s make the internet better together. We’re driven by our shared mission to create a more authentic internet, for which we still have immense love and hope. While it will never be a perfect place, the internet could be significantly less terrible with a few big changes. Everything we do at Yonder is in effort to foster a placeYONDER + RUDER FINN
The Yonder + Ruder Finn solution. marries the leading Social Intelligence platform with best-in-class communications strategies to protect our clients’ brand health and reputation. Identify narratives in their earliest stages. Make time to scenario plan andinform ELT.
YONDER GUIDE
Whether it was the altruistic ice bucket challenge or 5G conspiracy theories, petitions, or #boycott hashtagsviral stories are often the work of influential, agenda-driven online groups, called factions.. Check out some of the coordination tactics factions use to take advantage of the way social platforms work and to use brands as vehicles to exert power and influence online.NARRATIVE REPORT
Toilet paper shortages and hypothetical virus cures are recent COVID-19 related stories that rose up quickly, and turned chaotic. How did they move so quickly? The answer: Passionate fringe groups online. Yonder found that, while in stable times, narratives from these groups reach the mainstream in 6-8 months. In times of crisis, we are seeing them spread in 3-14 days.YONDER HANDBOOK
Remember when disinformation and misinformation only happened to politicians? Today, Yonder sees brands get their messages co-opted and their platforms hijacked by online power groups seeking to push their agendas and grow their influence. What can brands do to protect their relationships with consumers, and prevent damage to their reputation?NARRATIVE REPORT
In this Narrative Report by Yonder, discover how understanding factions — groups of people online who organize around shared interests and passions — is helping Mountain Drew build brand loyalty and reach new customers online. Skip to Main Content* Solutions
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WE HAVE A LOT OF LOVE AND OPTIMISM FOR THE INTERNET. WE ALSO KNOW IT’S FULL OF POLARIZED VIEWS AND MIXED SIGNALS, MAKING IT TOUGH FORBRANDS TO NAVIGATE.
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BRANDS ARE FACING NEW THREATS ONLINE. The social web has evolved in ways we never anticipated — new platforms and viral tactics appear regularly, misinformation and disinformation run rampant and agenda-driven groups are now systematically influencing the general public. Without the support of sophisticated brand monitoring tools, brands are often left blind and unable to anticipate new threats, often untilit’s too late.
BUILDING A RESILIENT BRAND. Brands need fast and reliable brand monitoring solutions to proactively understand the most influential (and sometimes risky) groups and conversations online. Factions and narratives that threaten to damage brand reputation, erode consumer trust, disrupt operations, and negatively impact revenue can be countered with enough time and proactive social intelligence. MODERN PROBLEMS REQUIRE MODERN SOLUTIONS.INCIDENT MANAGEMENT
Whether you are in the middle of a crisis or trying to get in front of an incident, Yonder Incident Management gives you the full picture of what’s happening and who’s behind it. Our insights give brands the ability to track and analyze everything from viral social media hoaxes, to boycotts, hashtags and misinformation. Social intelligence can help to turn a PR nightmareinto a lucid dream.
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DISINFORMATION INTELLIGENCE It’s getting harder to tell what is authentic online. False stories are being spread both inadvertently and intentionally across social platforms. Yonder detects online coordination tactics and identifies high-risk groups and anomalies in online engagement patterns. Our AI-powered tools divulge essential intel like, “Who is attacking me? Why? How?” to help brands determine the best way to react (ornot react).
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HOW THE YONDER SOCIAL INTELLIGENCE PLATFORM WORKS. Yonder ingests millions of data points daily from the fringe web (e.g. 4chan, Gab) and mainstream web, social platforms, forums and message boards. We take care of collecting and organizing the data, then process it through our machine learning pipeline to proactively detect trending topics and narratives, influence networks and signals of problematic or inauthentic activity.Platform Overview
NO MORE GUT CALLS BASED ON ASSUMPTIONS. Traditional marketing software like basic listening and monitoring tools are great at telling you what’s already happening but often fall short when detecting what’s coming or what will re-emerge after an incident takes place online. Social Intelligence enables communications and policy teams with the foresight they need to mitigate risk and make confident business and brand decisions. START PROTECTING YOUR BRAND WITH SOCIAL INTELLIGENCE. While most of us love the internet, it’s becoming an increasingly perilous place for brands and good faith marketing. Brands need to be able to spot hazards before they can take root and damage your brand. Detecting emerging narratives, understanding who is involved, their intentions, and their reach will position your brand to make the first move or weather the storm. Get in touch with our team to see how Yonder’s AI and machine learning tools can revolutionize your brand’s defenses. THE MISSING PIECE OF YOUR CRISIS STRATEGYWATCH WEBINAR
COMMON TACTICS USED BY GROUPS ONLINE TO SHAPE PUBLIC OPINIONDOWNLOAD GUIDE
CONTROLLING YOUR NARRATIVE WHEN OTHERS ARE SPREADING IDEAS ABOUT YOURBRAND
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