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design.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal HOW TO CO-DESIGN BETTER SCHOOLS At its core, the toolkit is about designing for equity. It complements an approach we developed nearly 10 years ago, the Design Thinking for Educators Toolkit, encouraging educators to focus on equity issues in their schools as part of diverse design teams.The toolkit focuses on the needs and lives of students furthest from opportunity, helps teams explore their members’ personal identities COLOR BY DESIGN (CXD) FELLOWSHIP RepresentEd Leadership builds pathways for college students of color who are harnessing their power as socially conscious leaders. This is done by leveraging human-centered design as a tangible skill set for building useful products and services for diverse communities. Students are introduced to BUILD YOUR CREATIVE CONFIDENCE: MINDMAPS Everyone is creative. This belief runs through everything we do at IDEO, and in 2013, it led my brother David and me to write a book that would help others—even those who don’t think of themselves as “creative types”—to unleash their creative potential. Creative Confidence has inspired thousands of people to adopt a creative mindset and apply it to the diverse real-world challenges TRANSFORMING A COMMUNITY HOSPITAL FROM THE INSIDE OUT The implementation of groundbreaking care initiatives by a hospital team dedicated to continual and creative change. Healthcare is notoriously difficult to change. Rules and regulations present complex barriers; health practitioners and organizations often have entrenched ways of working; and livesJANE FULTON SURI
Jane Fulton Suri is Partner Emeritus and Executive Design Director at IDEO. She is dedicated to sustaining and evolving design insight andinspiration.
THE TOOL EVERY UX DESIGNER NEEDS Here are five scenarios where you should skip Sketch in favor of felt-tip markers: 1. When there are too many cooks in the kitchen. You’re in a group workshop talking through design decisions and the conversation is starting to go around in circles. DESIGN THINKING FOR EDUCATORS Developed by IDEO and teachers at Riverdale Country School, this toolkit contains the process and methods of design, which are—along with the Designer’s Workbook—adapted specifically for the contextof K-12 education.
JENNIFER RIEL
Jennifer Riel is IDEO's global director of strategy. In this role, she collaborates with clients and internal teams to push the edges of creative problem solving, leveraging tools from strategy and designthinking.
IDEO IS A GLOBAL DESIGN AND INNOVATION COMPANY IDEO is a global design company. We create positive impact throughdesign.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal HOW TO CO-DESIGN BETTER SCHOOLS At its core, the toolkit is about designing for equity. It complements an approach we developed nearly 10 years ago, the Design Thinking for Educators Toolkit, encouraging educators to focus on equity issues in their schools as part of diverse design teams.The toolkit focuses on the needs and lives of students furthest from opportunity, helps teams explore their members’ personal identities COLOR BY DESIGN (CXD) FELLOWSHIP RepresentEd Leadership builds pathways for college students of color who are harnessing their power as socially conscious leaders. This is done by leveraging human-centered design as a tangible skill set for building useful products and services for diverse communities. Students are introduced to BUILD YOUR CREATIVE CONFIDENCE: MINDMAPS Everyone is creative. This belief runs through everything we do at IDEO, and in 2013, it led my brother David and me to write a book that would help others—even those who don’t think of themselves as “creative types”—to unleash their creative potential. Creative Confidence has inspired thousands of people to adopt a creative mindset and apply it to the diverse real-world challenges TRANSFORMING A COMMUNITY HOSPITAL FROM THE INSIDE OUT The implementation of groundbreaking care initiatives by a hospital team dedicated to continual and creative change. Healthcare is notoriously difficult to change. Rules and regulations present complex barriers; health practitioners and organizations often have entrenched ways of working; and livesJANE FULTON SURI
Jane Fulton Suri is Partner Emeritus and Executive Design Director at IDEO. She is dedicated to sustaining and evolving design insight andinspiration.
THE TOOL EVERY UX DESIGNER NEEDS Here are five scenarios where you should skip Sketch in favor of felt-tip markers: 1. When there are too many cooks in the kitchen. You’re in a group workshop talking through design decisions and the conversation is starting to go around in circles. DESIGN THINKING FOR EDUCATORS Developed by IDEO and teachers at Riverdale Country School, this toolkit contains the process and methods of design, which are—along with the Designer’s Workbook—adapted specifically for the contextof K-12 education.
JENNIFER RIEL
Jennifer Riel is IDEO's global director of strategy. In this role, she collaborates with clients and internal teams to push the edges of creative problem solving, leveraging tools from strategy and designthinking.
10 EXERCISES TO BUILD YOUR CREATIVE CONFIDENCE Creativity is on the rise as a top skill leaders will need to face the increasingly complex challenges the future has in store for them. For those who identify as "creative types," this is likely music to your ears. For those who don't, stay with me! As luck would have it, IDEO was founded on the belief that everyone is creative—and that creativity, like any other leadership skill, can be NEW DIGITAL WAYS TO PAY Create richer interactions between merchants and customers. Commonwealth Bank of Australia was interested in helping customers and businesses build close connections. They believed the way to do this would be by creating richer interactions around different forms of payment. The bank approached IDEO HOW TO CO-DESIGN BETTER SCHOOLS At its core, the toolkit is about designing for equity. It complements an approach we developed nearly 10 years ago, the Design Thinking for Educators Toolkit, encouraging educators to focus on equity issues in their schools as part of diverse design teams.The toolkit focuses on the needs and lives of students furthest from opportunity, helps teams explore their members’ personal identities BUILD YOUR CREATIVE CONFIDENCE: EMPATHY MAPS Instructions. Step 1: On a whiteboard or a large flipchart, draw a 4-quadrant map.Label the sections with “say,” “do,” “think,” and “feel,” respectively. Step 2: Populate the left-hand quadrants with Post-its that capture each of your individual observations—using one Post-it per idea. Place observations of what people do in the lower-left quadrant, and place observations of TRANSFORMING A COMMUNITY HOSPITAL FROM THE INSIDE OUT The implementation of groundbreaking care initiatives by a hospital team dedicated to continual and creative change. Healthcare is notoriously difficult to change. Rules and regulations present complex barriers; health practitioners and organizations often have entrenched ways of working; and lives DESIGNING FOR PUBLIC SERVICES Designing for Public Services is a toolkit for policymakers and those who deliver public services, developed in collaboration with Nesta, a U.K. innovation charity, and Design for Europe, a design and innovation program co-funded by the European Commission.The tools and methods included allow users to get to the heart of the needs of citizens and civil servants. THE LITTLE BOOK OF DESIGN RESEARCH ETHICS For human-centered designers, there is nothing more valuable than discovering what matters to people—what triggers frustration and what provides ease, what brings grief and what sparks joy. That’s why IDEO studies subtle and often unspoken details of daily life: habits, circumstances, thoughts COMMUNICATION DESIGN Equal Opportunity Employer. IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or DESIGN THINKING IN STANFORD SOCIAL INNOVATION REVIEW In this article for the Stanford Social Innovation Review, Tim Brown and Jocelyn Wyatt write about the history of design thinking and its more recent use in the social sector.. Download a PDF of "Design Thinking in Social Innovation," or read the article online at the Stanford Social Innovation Review.BRENDAN BOYLE
Brendan Boyle is a Partner at IDEO and his passion for invention drives his responsibilities at the company. He founded and leads its toy-invention studio, known as the Play Lab. IDEO IS A GLOBAL DESIGN AND INNOVATION COMPANY IDEO is a global design company. We create positive impact throughdesign.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal IDEO DESIGN THINKING IDEO did not invent design thinking, but we have become known for practicing it and applying it to solving problems small and large. It’s fair to say that we were in the right place at the right time. When we looked back over our shoulder, we discovered that there was a revolutionary movement behind us. BUILD YOUR CREATIVE CONFIDENCE: MINDMAPS Instructions. Step 1: On a large blank piece of paper, write your central topic or challenge in the middle of the paper and circle it. For example, you might write “A great dinner party for friends.”. Step 2: Make some connections to that main topic and write them down,branching out
10 EXERCISES TO BUILD YOUR CREATIVE CONFIDENCE Creativity is on the rise as a top skill leaders will need to face the increasingly complex challenges the future has in store for them. For those who identify as "creative types," this is likely music to your ears. For those who don't, stay with me! As luck would have it, IDEO was founded on the belief that everyone is creative—and that creativity, like any other leadership skill, can be COLOR BY DESIGN (CXD) FELLOWSHIP Color by Design (CxD) is RepresentEd’s newest fellowship program designed for BIPOC (Black, Indigenous, people of color) in partnership with IDEO that is invested in transforming the boundaries of design. This program provides participants with the necessary professional development skills, mentorship, and on-the-job training to make BUILD YOUR CREATIVE CONFIDENCE: EMPATHY MAPS Instructions. Step 1: On a whiteboard or a large flipchart, draw a 4-quadrant map.Label the sections with “say,” “do,” “think,” and “feel,” respectively. Step 2: Populate the left-hand quadrants with Post-its that capture each of your individual observations—using one Post-it per idea. Place observations of what people do in the lower-left quadrant, and place observations of PALO ALTO | IDEO.COM Set in the heart of Silicon Valley, IDEO Palo Alto is where it all began. Our team is tackling challenges we could never have imagined a decade ago, and we’re continuing to partner with changemakers to make a positive impact on the future together. Combining the capabilities of designers DESIGN THINKING FOR EDUCATORS Design Thinking for Educators. Developed by IDEO and teachers at Riverdale Country School, this toolkit contains the process and methods of design, which are—along with the Designer’s Workbook—adapted specifically for the context of K-12 education. It offers new ways to be intentional and collaborative when designing,and empowers
JANE FULTON SURI
Jane Fulton Suri is Partner Emeritus and Executive Design Director at IDEO. She is dedicated to sustaining and evolving design insight and inspiration. And, working variously in Tokyo, Cambridge, and California, she focuses on growing future creative leaders. Jane came to IDEO with a background in psychology and architecture and theambition to
IDEO IS A GLOBAL DESIGN AND INNOVATION COMPANY IDEO is a global design company. We create positive impact throughdesign.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal IDEO DESIGN THINKING IDEO did not invent design thinking, but we have become known for practicing it and applying it to solving problems small and large. It’s fair to say that we were in the right place at the right time. When we looked back over our shoulder, we discovered that there was a revolutionary movement behind us. 10 EXERCISES TO BUILD YOUR CREATIVE CONFIDENCE Creativity is on the rise as a top skill leaders will need to face the increasingly complex challenges the future has in store for them. For those who identify as "creative types," this is likely music to your ears. For those who don't, stay with me! As luck would have it, IDEO was founded on the belief that everyone is creative—and that creativity, like any other leadership skill, can be BUILD YOUR CREATIVE CONFIDENCE: MINDMAPS Instructions. Step 1: On a large blank piece of paper, write your central topic or challenge in the middle of the paper and circle it. For example, you might write “A great dinner party for friends.”. Step 2: Make some connections to that main topic and write them down,branching out
COLOR BY DESIGN (CXD) FELLOWSHIP Color by Design (CxD) is RepresentEd’s newest fellowship program designed for BIPOC (Black, Indigenous, people of color) in partnership with IDEO that is invested in transforming the boundaries of design. This program provides participants with the necessary professional development skills, mentorship, and on-the-job training to make BUILD YOUR CREATIVE CONFIDENCE: EMPATHY MAPS Instructions. Step 1: On a whiteboard or a large flipchart, draw a 4-quadrant map.Label the sections with “say,” “do,” “think,” and “feel,” respectively. Step 2: Populate the left-hand quadrants with Post-its that capture each of your individual observations—using one Post-it per idea. Place observations of what people do in the lower-left quadrant, and place observations of PALO ALTO | IDEO.COM Set in the heart of Silicon Valley, IDEO Palo Alto is where it all began. Our team is tackling challenges we could never have imagined a decade ago, and we’re continuing to partner with changemakers to make a positive impact on the future together. Combining the capabilities of designers DESIGN THINKING FOR EDUCATORS Design Thinking for Educators. Developed by IDEO and teachers at Riverdale Country School, this toolkit contains the process and methods of design, which are—along with the Designer’s Workbook—adapted specifically for the context of K-12 education. It offers new ways to be intentional and collaborative when designing,and empowers
JANE FULTON SURI
Jane Fulton Suri is Partner Emeritus and Executive Design Director at IDEO. She is dedicated to sustaining and evolving design insight and inspiration. And, working variously in Tokyo, Cambridge, and California, she focuses on growing future creative leaders. Jane came to IDEO with a background in psychology and architecture and theambition to
10 EXERCISES TO BUILD YOUR CREATIVE CONFIDENCE In The Octopus's Build Your Creative Confidence series, we’ve shared exercises and activities from the book to help you approach challenges from a new perspective. We’ve compiled all ten exercises here in hopes that you’ll hit the ground running on your creative journey and excel in a future where creativity is currency. DESIGN KIT: THE HUMAN-CENTERED DESIGN TOOLKIT In April 2015, IDEO.org launched an exciting new evolution of the HCD Toolkit the Field Guide to Human-Centered Design.The Field Guide is the latest in IDEO.org’s suite of teaching tools and a step forward in sharing the practice and promise of human-centered design with thesocial sector.
DESIGNING FOR PUBLIC SERVICES Designing for Public Services is a toolkit for policymakers and those who deliver public services, developed in collaboration with Nesta, a U.K. innovation charity, and Design for Europe, a design and innovation program co-funded by the European Commission.The tools and methods included allow users to get to the heart of the needs of citizens and civil servants. 13 WAYS TO MAKE YOUR WORKSPACE MORE CREATIVE Design your space to trigger moments of joy, or surprise, or ritual. —Alex Gallafent. 6. Put creative tools in the way. When there are creative tools in the main space, more stuff gets made. Don’t silo the maker space. Out of sight, out of mind. In sight, in practice. —Clark Scheffy.
5 EXERCISES THAT BREAK DOWN BARRIERS 1. 3 Things in 3 Minutes. Everyone partners up with someone, ideally a person they don’t know well. Each pair has three minutes to discover three things they have in common that go beyond the obvious, like “We’re both in this room together,” or “We’re both wearing glasses.”. After three minutes, everyone shares what they’ve USING DESIGN THINKING TO CREATE A BETTER CAR During the six-month collaboration, the IDEO team built a full-scale interactive car prototype to make various in- and out-of-car experiences tangible, and collected user feedback along the way. And they shared key design-thinking methods, which helped galvanize action across different teams, and sped up understanding of design thinking. 19 THINGS WE’RE DYING TO REDESIGN Designers end up sitting back, scratching their chins, and assessing the utility—or uselessness—of everything, with an eye to making it better. From the immigration process to the razor, we’ve come up with a list of 19 things we’d love to redesign, if we only had the chance. Immigration. There should be an AI bot for navigating the 3 WAYS TO GET COMFORTABLE WITH AMBIGUITY 1. Plan to not know. Imagine you’re in a meeting, surrounded by important clients, when someone hits you with an unexpected hardball question. All heads turn to you, awaiting a brilliant response. You freeze up, your mouth goes dry. You know youNEW YORK | IDEO.COM
IDEO New York embodies the creativity, rigor, and moxie of the greatest city in the world*. We join forces with leaders and teams to harness that energy, and to drive positive impact through design. Our clients include major consumer brands, cities and governments, B2Bcompanies, academic
THE LITTLE BOOK OF IDEO Welcome! Who is the Little Book of IDEO for? Those of us who have been here for a while and have witnessed our constant “evolutions” (we are being kind to ourselves there) and who want to know how to stay involved and on track. IDEO IS A GLOBAL DESIGN AND INNOVATION COMPANY IDEO is a global design company. We create positive impact throughdesign.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal IDEO DESIGN THINKING IDEO did not invent design thinking, but we have become known for practicing it and applying it to solving problems small and large. It’s fair to say that we were in the right place at the right time. When we looked back over our shoulder, we discovered that there was a revolutionary movement behind us. BUILD YOUR CREATIVE CONFIDENCE: MINDMAPS Instructions. Step 1: On a large blank piece of paper, write your central topic or challenge in the middle of the paper and circle it. For example, you might write “A great dinner party for friends.”. Step 2: Make some connections to that main topic and write them down,branching out
10 EXERCISES TO BUILD YOUR CREATIVE CONFIDENCE Creativity is on the rise as a top skill leaders will need to face the increasingly complex challenges the future has in store for them. For those who identify as "creative types," this is likely music to your ears. For those who don't, stay with me! As luck would have it, IDEO was founded on the belief that everyone is creative—and that creativity, like any other leadership skill, can be COLOR BY DESIGN (CXD) FELLOWSHIP Color by Design (CxD) is RepresentEd’s newest fellowship program designed for BIPOC (Black, Indigenous, people of color) in partnership with IDEO that is invested in transforming the boundaries of design. This program provides participants with the necessary professional development skills, mentorship, and on-the-job training to make BUILD YOUR CREATIVE CONFIDENCE: EMPATHY MAPS Instructions. Step 1: On a whiteboard or a large flipchart, draw a 4-quadrant map.Label the sections with “say,” “do,” “think,” and “feel,” respectively. Step 2: Populate the left-hand quadrants with Post-its that capture each of your individual observations—using one Post-it per idea. Place observations of what people do in the lower-left quadrant, and place observations of PALO ALTO | IDEO.COM Set in the heart of Silicon Valley, IDEO Palo Alto is where it all began. Our team is tackling challenges we could never have imagined a decade ago, and we’re continuing to partner with changemakers to make a positive impact on the future together. Combining the capabilities of designers DESIGN THINKING FOR EDUCATORS Design Thinking for Educators. Developed by IDEO and teachers at Riverdale Country School, this toolkit contains the process and methods of design, which are—along with the Designer’s Workbook—adapted specifically for the context of K-12 education. It offers new ways to be intentional and collaborative when designing,and empowers
JANE FULTON SURI
Jane Fulton Suri is Partner Emeritus and Executive Design Director at IDEO. She is dedicated to sustaining and evolving design insight and inspiration. And, working variously in Tokyo, Cambridge, and California, she focuses on growing future creative leaders. Jane came to IDEO with a background in psychology and architecture and theambition to
IDEO IS A GLOBAL DESIGN AND INNOVATION COMPANY IDEO is a global design company. We create positive impact throughdesign.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal IDEO DESIGN THINKING IDEO did not invent design thinking, but we have become known for practicing it and applying it to solving problems small and large. It’s fair to say that we were in the right place at the right time. When we looked back over our shoulder, we discovered that there was a revolutionary movement behind us. BUILD YOUR CREATIVE CONFIDENCE: MINDMAPS Instructions. Step 1: On a large blank piece of paper, write your central topic or challenge in the middle of the paper and circle it. For example, you might write “A great dinner party for friends.”. Step 2: Make some connections to that main topic and write them down,branching out
10 EXERCISES TO BUILD YOUR CREATIVE CONFIDENCE Creativity is on the rise as a top skill leaders will need to face the increasingly complex challenges the future has in store for them. For those who identify as "creative types," this is likely music to your ears. For those who don't, stay with me! As luck would have it, IDEO was founded on the belief that everyone is creative—and that creativity, like any other leadership skill, can be COLOR BY DESIGN (CXD) FELLOWSHIP Color by Design (CxD) is RepresentEd’s newest fellowship program designed for BIPOC (Black, Indigenous, people of color) in partnership with IDEO that is invested in transforming the boundaries of design. This program provides participants with the necessary professional development skills, mentorship, and on-the-job training to make BUILD YOUR CREATIVE CONFIDENCE: EMPATHY MAPS Instructions. Step 1: On a whiteboard or a large flipchart, draw a 4-quadrant map.Label the sections with “say,” “do,” “think,” and “feel,” respectively. Step 2: Populate the left-hand quadrants with Post-its that capture each of your individual observations—using one Post-it per idea. Place observations of what people do in the lower-left quadrant, and place observations of PALO ALTO | IDEO.COM Set in the heart of Silicon Valley, IDEO Palo Alto is where it all began. Our team is tackling challenges we could never have imagined a decade ago, and we’re continuing to partner with changemakers to make a positive impact on the future together. Combining the capabilities of designers DESIGN THINKING FOR EDUCATORS Design Thinking for Educators. Developed by IDEO and teachers at Riverdale Country School, this toolkit contains the process and methods of design, which are—along with the Designer’s Workbook—adapted specifically for the context of K-12 education. It offers new ways to be intentional and collaborative when designing,and empowers
JANE FULTON SURI
Jane Fulton Suri is Partner Emeritus and Executive Design Director at IDEO. She is dedicated to sustaining and evolving design insight and inspiration. And, working variously in Tokyo, Cambridge, and California, she focuses on growing future creative leaders. Jane came to IDEO with a background in psychology and architecture and theambition to
10 EXERCISES TO BUILD YOUR CREATIVE CONFIDENCE In The Octopus's Build Your Creative Confidence series, we’ve shared exercises and activities from the book to help you approach challenges from a new perspective. We’ve compiled all ten exercises here in hopes that you’ll hit the ground running on your creative journey and excel in a future where creativity is currency. DESIGN KIT: THE HUMAN-CENTERED DESIGN TOOLKIT In April 2015, IDEO.org launched an exciting new evolution of the HCD Toolkit the Field Guide to Human-Centered Design.The Field Guide is the latest in IDEO.org’s suite of teaching tools and a step forward in sharing the practice and promise of human-centered design with thesocial sector.
DESIGNING FOR PUBLIC SERVICES Designing for Public Services is a toolkit for policymakers and those who deliver public services, developed in collaboration with Nesta, a U.K. innovation charity, and Design for Europe, a design and innovation program co-funded by the European Commission.The tools and methods included allow users to get to the heart of the needs of citizens and civil servants. 13 WAYS TO MAKE YOUR WORKSPACE MORE CREATIVE Design your space to trigger moments of joy, or surprise, or ritual. —Alex Gallafent. 6. Put creative tools in the way. When there are creative tools in the main space, more stuff gets made. Don’t silo the maker space. Out of sight, out of mind. In sight, in practice. —Clark Scheffy.
5 EXERCISES THAT BREAK DOWN BARRIERS 1. 3 Things in 3 Minutes. Everyone partners up with someone, ideally a person they don’t know well. Each pair has three minutes to discover three things they have in common that go beyond the obvious, like “We’re both in this room together,” or “We’re both wearing glasses.”. After three minutes, everyone shares what they’ve USING DESIGN THINKING TO CREATE A BETTER CAR During the six-month collaboration, the IDEO team built a full-scale interactive car prototype to make various in- and out-of-car experiences tangible, and collected user feedback along the way. And they shared key design-thinking methods, which helped galvanize action across different teams, and sped up understanding of design thinking. 19 THINGS WE’RE DYING TO REDESIGN Designers end up sitting back, scratching their chins, and assessing the utility—or uselessness—of everything, with an eye to making it better. From the immigration process to the razor, we’ve come up with a list of 19 things we’d love to redesign, if we only had the chance. Immigration. There should be an AI bot for navigating the 3 WAYS TO GET COMFORTABLE WITH AMBIGUITY 1. Plan to not know. Imagine you’re in a meeting, surrounded by important clients, when someone hits you with an unexpected hardball question. All heads turn to you, awaiting a brilliant response. You freeze up, your mouth goes dry. You know youNEW YORK | IDEO.COM
IDEO New York embodies the creativity, rigor, and moxie of the greatest city in the world*. We join forces with leaders and teams to harness that energy, and to drive positive impact through design. Our clients include major consumer brands, cities and governments, B2Bcompanies, academic
THE LITTLE BOOK OF IDEO Welcome! Who is the Little Book of IDEO for? Those of us who have been here for a while and have witnessed our constant “evolutions” (we are being kind to ourselves there) and who want to know how to stay involved and on track. IDEO IS A GLOBAL DESIGN AND INNOVATION COMPANY IDEO is a global design company. We create positive impact throughdesign.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal IDEO DESIGN THINKING IDEO did not invent design thinking, but we have become known for practicing it and applying it to solving problems small and large. It’s fair to say that we were in the right place at the right time. When we looked back over our shoulder, we discovered that there was a revolutionary movement behind us. BUILD YOUR CREATIVE CONFIDENCE: MINDMAPS Instructions. Step 1: On a large blank piece of paper, write your central topic or challenge in the middle of the paper and circle it. For example, you might write “A great dinner party for friends.”. Step 2: Make some connections to that main topic and write them down,branching out
10 EXERCISES TO BUILD YOUR CREATIVE CONFIDENCE Creativity is on the rise as a top skill leaders will need to face the increasingly complex challenges the future has in store for them. For those who identify as "creative types," this is likely music to your ears. For those who don't, stay with me! As luck would have it, IDEO was founded on the belief that everyone is creative—and that creativity, like any other leadership skill, can be COLOR BY DESIGN (CXD) FELLOWSHIP Color by Design (CxD) is RepresentEd’s newest fellowship program designed for BIPOC (Black, Indigenous, people of color) in partnership with IDEO that is invested in transforming the boundaries of design. This program provides participants with the necessary professional development skills, mentorship, and on-the-job training to make BUILD YOUR CREATIVE CONFIDENCE: EMPATHY MAPS Instructions. Step 1: On a whiteboard or a large flipchart, draw a 4-quadrant map.Label the sections with “say,” “do,” “think,” and “feel,” respectively. Step 2: Populate the left-hand quadrants with Post-its that capture each of your individual observations—using one Post-it per idea. Place observations of what people do in the lower-left quadrant, and place observations of PALO ALTO | IDEO.COM Set in the heart of Silicon Valley, IDEO Palo Alto is where it all began. Our team is tackling challenges we could never have imagined a decade ago, and we’re continuing to partner with changemakers to make a positive impact on the future together. Combining the capabilities of designers DESIGN THINKING FOR EDUCATORS Design Thinking for Educators. Developed by IDEO and teachers at Riverdale Country School, this toolkit contains the process and methods of design, which are—along with the Designer’s Workbook—adapted specifically for the context of K-12 education. It offers new ways to be intentional and collaborative when designing,and empowers
JANE FULTON SURI
Jane Fulton Suri is Partner Emeritus and Executive Design Director at IDEO. She is dedicated to sustaining and evolving design insight and inspiration. And, working variously in Tokyo, Cambridge, and California, she focuses on growing future creative leaders. Jane came to IDEO with a background in psychology and architecture and theambition to
IDEO IS A GLOBAL DESIGN AND INNOVATION COMPANY IDEO is a global design company. We create positive impact throughdesign.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal IDEO DESIGN THINKING IDEO did not invent design thinking, but we have become known for practicing it and applying it to solving problems small and large. It’s fair to say that we were in the right place at the right time. When we looked back over our shoulder, we discovered that there was a revolutionary movement behind us. BUILD YOUR CREATIVE CONFIDENCE: MINDMAPS Instructions. Step 1: On a large blank piece of paper, write your central topic or challenge in the middle of the paper and circle it. For example, you might write “A great dinner party for friends.”. Step 2: Make some connections to that main topic and write them down,branching out
10 EXERCISES TO BUILD YOUR CREATIVE CONFIDENCE Creativity is on the rise as a top skill leaders will need to face the increasingly complex challenges the future has in store for them. For those who identify as "creative types," this is likely music to your ears. For those who don't, stay with me! As luck would have it, IDEO was founded on the belief that everyone is creative—and that creativity, like any other leadership skill, can be COLOR BY DESIGN (CXD) FELLOWSHIP Color by Design (CxD) is RepresentEd’s newest fellowship program designed for BIPOC (Black, Indigenous, people of color) in partnership with IDEO that is invested in transforming the boundaries of design. This program provides participants with the necessary professional development skills, mentorship, and on-the-job training to make BUILD YOUR CREATIVE CONFIDENCE: EMPATHY MAPS Instructions. Step 1: On a whiteboard or a large flipchart, draw a 4-quadrant map.Label the sections with “say,” “do,” “think,” and “feel,” respectively. Step 2: Populate the left-hand quadrants with Post-its that capture each of your individual observations—using one Post-it per idea. Place observations of what people do in the lower-left quadrant, and place observations of PALO ALTO | IDEO.COM Set in the heart of Silicon Valley, IDEO Palo Alto is where it all began. Our team is tackling challenges we could never have imagined a decade ago, and we’re continuing to partner with changemakers to make a positive impact on the future together. Combining the capabilities of designers DESIGN THINKING FOR EDUCATORS Design Thinking for Educators. Developed by IDEO and teachers at Riverdale Country School, this toolkit contains the process and methods of design, which are—along with the Designer’s Workbook—adapted specifically for the context of K-12 education. It offers new ways to be intentional and collaborative when designing,and empowers
JANE FULTON SURI
Jane Fulton Suri is Partner Emeritus and Executive Design Director at IDEO. She is dedicated to sustaining and evolving design insight and inspiration. And, working variously in Tokyo, Cambridge, and California, she focuses on growing future creative leaders. Jane came to IDEO with a background in psychology and architecture and theambition to
10 EXERCISES TO BUILD YOUR CREATIVE CONFIDENCE In The Octopus's Build Your Creative Confidence series, we’ve shared exercises and activities from the book to help you approach challenges from a new perspective. We’ve compiled all ten exercises here in hopes that you’ll hit the ground running on your creative journey and excel in a future where creativity is currency. DESIGN KIT: THE HUMAN-CENTERED DESIGN TOOLKIT In April 2015, IDEO.org launched an exciting new evolution of the HCD Toolkit the Field Guide to Human-Centered Design.The Field Guide is the latest in IDEO.org’s suite of teaching tools and a step forward in sharing the practice and promise of human-centered design with thesocial sector.
DESIGNING FOR PUBLIC SERVICES Designing for Public Services is a toolkit for policymakers and those who deliver public services, developed in collaboration with Nesta, a U.K. innovation charity, and Design for Europe, a design and innovation program co-funded by the European Commission.The tools and methods included allow users to get to the heart of the needs of citizens and civil servants. 13 WAYS TO MAKE YOUR WORKSPACE MORE CREATIVE Design your space to trigger moments of joy, or surprise, or ritual. —Alex Gallafent. 6. Put creative tools in the way. When there are creative tools in the main space, more stuff gets made. Don’t silo the maker space. Out of sight, out of mind. In sight, in practice. —Clark Scheffy.
5 EXERCISES THAT BREAK DOWN BARRIERS 1. 3 Things in 3 Minutes. Everyone partners up with someone, ideally a person they don’t know well. Each pair has three minutes to discover three things they have in common that go beyond the obvious, like “We’re both in this room together,” or “We’re both wearing glasses.”. After three minutes, everyone shares what they’ve USING DESIGN THINKING TO CREATE A BETTER CAR During the six-month collaboration, the IDEO team built a full-scale interactive car prototype to make various in- and out-of-car experiences tangible, and collected user feedback along the way. And they shared key design-thinking methods, which helped galvanize action across different teams, and sped up understanding of design thinking. 19 THINGS WE’RE DYING TO REDESIGN Designers end up sitting back, scratching their chins, and assessing the utility—or uselessness—of everything, with an eye to making it better. From the immigration process to the razor, we’ve come up with a list of 19 things we’d love to redesign, if we only had the chance. Immigration. There should be an AI bot for navigating the 3 WAYS TO GET COMFORTABLE WITH AMBIGUITY 1. Plan to not know. Imagine you’re in a meeting, surrounded by important clients, when someone hits you with an unexpected hardball question. All heads turn to you, awaiting a brilliant response. You freeze up, your mouth goes dry. You know youNEW YORK | IDEO.COM
IDEO New York embodies the creativity, rigor, and moxie of the greatest city in the world*. We join forces with leaders and teams to harness that energy, and to drive positive impact through design. Our clients include major consumer brands, cities and governments, B2Bcompanies, academic
THE LITTLE BOOK OF IDEO Welcome! Who is the Little Book of IDEO for? Those of us who have been here for a while and have witnessed our constant “evolutions” (we are being kind to ourselves there) and who want to know how to stay involved and on track. IDEO IS A GLOBAL DESIGN AND INNOVATION COMPANY IDEO is a global design company. We create positive impact throughdesign.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal BUILD YOUR CREATIVE CONFIDENCE: MINDMAPS Instructions. Step 1: On a large blank piece of paper, write your central topic or challenge in the middle of the paper and circle it. For example, you might write “A great dinner party for friends.”. Step 2: Make some connections to that main topic and write them down,branching out
COLOR BY DESIGN (CXD) FELLOWSHIP Color by Design (CxD) is RepresentEd’s newest fellowship program designed for BIPOC (Black, Indigenous, people of color) in partnership with IDEO that is invested in transforming the boundaries of design. This program provides participants with the necessary professional development skills, mentorship, and on-the-job training to make THE LITTLE BOOK OF DESIGN RESEARCH ETHICS The Little Book of Design Research Ethics provides a practical guideline, along with tools and examples from IDEO's work in the field. It integrates more than a quarter century of IDEO experience with advice and recommendations from ethicists, as well as codes of conduct in related professions, from journalism to market research. THE TOOL EVERY UX DESIGNER NEEDS 2. When your users need more guidance. You’re out in the field and talking to users. You’ve just shown them a prototype and it’s not working for the user. Sketch out another solution and gauge their reaction. (I’m a big believer in designing on-the-fly duringresearch.) 3.
HOW TO CO-DESIGN BETTER SCHOOLS With that in mind, we developed a method for educators to take a co-design approach to driving better outcomes for their schools and the students and families they serve. The Co-Designing Schools Toolkit is a collection of 40 activities, frameworks, and research-based practices designed by The Teachers Guild and School Retool programsJANE FULTON SURI
Jane Fulton Suri is Partner Emeritus and Executive Design Director at IDEO. She is dedicated to sustaining and evolving design insight and inspiration. And, working variously in Tokyo, Cambridge, and California, she focuses on growing future creative leaders. Jane came to IDEO with a background in psychology and architecture and theambition to
DESIGN THINKING FOR EDUCATORS Design Thinking for Educators. Developed by IDEO and teachers at Riverdale Country School, this toolkit contains the process and methods of design, which are—along with the Designer’s Workbook—adapted specifically for the context of K-12 education. It offers new ways to be intentional and collaborative when designing,and empowers
JENNIFER RIEL
Jennifer Riel is IDEO's global director of strategy. In this role, she collaborates with clients and internal teams to push the edges of creative problem solving, leveraging tools from strategy and design thinking. As a strategy advisor, Jennifer has worked across industries and countries, helping organizations and teams to build winning IDEO IS A GLOBAL DESIGN AND INNOVATION COMPANY IDEO is a global design company. We create positive impact throughdesign.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal BUILD YOUR CREATIVE CONFIDENCE: MINDMAPS Instructions. Step 1: On a large blank piece of paper, write your central topic or challenge in the middle of the paper and circle it. For example, you might write “A great dinner party for friends.”. Step 2: Make some connections to that main topic and write them down,branching out
COLOR BY DESIGN (CXD) FELLOWSHIP Color by Design (CxD) is RepresentEd’s newest fellowship program designed for BIPOC (Black, Indigenous, people of color) in partnership with IDEO that is invested in transforming the boundaries of design. This program provides participants with the necessary professional development skills, mentorship, and on-the-job training to make THE LITTLE BOOK OF DESIGN RESEARCH ETHICS The Little Book of Design Research Ethics provides a practical guideline, along with tools and examples from IDEO's work in the field. It integrates more than a quarter century of IDEO experience with advice and recommendations from ethicists, as well as codes of conduct in related professions, from journalism to market research. THE TOOL EVERY UX DESIGNER NEEDS 2. When your users need more guidance. You’re out in the field and talking to users. You’ve just shown them a prototype and it’s not working for the user. Sketch out another solution and gauge their reaction. (I’m a big believer in designing on-the-fly duringresearch.) 3.
HOW TO CO-DESIGN BETTER SCHOOLS With that in mind, we developed a method for educators to take a co-design approach to driving better outcomes for their schools and the students and families they serve. The Co-Designing Schools Toolkit is a collection of 40 activities, frameworks, and research-based practices designed by The Teachers Guild and School Retool programsJANE FULTON SURI
Jane Fulton Suri is Partner Emeritus and Executive Design Director at IDEO. She is dedicated to sustaining and evolving design insight and inspiration. And, working variously in Tokyo, Cambridge, and California, she focuses on growing future creative leaders. Jane came to IDEO with a background in psychology and architecture and theambition to
DESIGN THINKING FOR EDUCATORS Design Thinking for Educators. Developed by IDEO and teachers at Riverdale Country School, this toolkit contains the process and methods of design, which are—along with the Designer’s Workbook—adapted specifically for the context of K-12 education. It offers new ways to be intentional and collaborative when designing,and empowers
JENNIFER RIEL
Jennifer Riel is IDEO's global director of strategy. In this role, she collaborates with clients and internal teams to push the edges of creative problem solving, leveraging tools from strategy and design thinking. As a strategy advisor, Jennifer has worked across industries and countries, helping organizations and teams to build winning DESIGNING FOR PUBLIC SERVICES Designing for Public Services is a toolkit for policymakers and those who deliver public services, developed in collaboration with Nesta, a U.K. innovation charity, and Design for Europe, a design and innovation program co-funded by the European Commission.The tools and methods included allow users to get to the heart of the needs of citizens and civil servants. COMMUNICATION DESIGN Jobs Communication Design. Communication design is the quest to tell better stories. Whether we’re designing a series of posters for a gallery walk or helping a client write a manifesto, comms designers strive to conjure the greatest emotional impact. DESIGN THINKING IN STANFORD SOCIAL INNOVATION Download a PDF of "Design Thinking in Social Innovation," or read the article online at the Stanford Social Innovation Review. Designers have traditionally focused on enhancing the look and functionality of products. Recently, they have begun using design tools to tackle more complex problems, such as finding ways to provide low-cost healthcare BUILD YOUR CREATIVE CONFIDENCE: MINDMAPS Everyone is creative. This belief runs through everything we do at IDEO, and in 2013, it led my brother David and me to write a book that would help others—even those who don’t think of themselves as “creative types”—to unleash their creative potential. Creative Confidence has inspired thousands of people to adopt a creative mindset and apply it to the diverse real-world challenges HOW TO CO-DESIGN BETTER SCHOOLS With that in mind, we developed a method for educators to take a co-design approach to driving better outcomes for their schools and the students and families they serve. The Co-Designing Schools Toolkit is a collection of 40 activities, frameworks, and research-based practices designed by The Teachers Guild and School Retool programs NEW DIGITAL WAYS TO PAY The bank approached IDEO to explore these opportunities, and the result is a new retail business platform—Pi—and a portable payment device—Albert. Pi brings a new level of flexibility, functionality, and customization to the face-to-face interaction between a cashier and a customer, improving everything from the process of splitting the EVERY BUSINESS HAS A PART TO PLAY IN BUILDING BETTER Every dish is a cultural story and an ode to generational resilience. Yun is one of hundreds of women entrepreneurs San Francisco’s beloved food business incubator La Cocina ( "The Kitchen" in Spanish) has supported over the last decade. Graduates from La Cocina have scaled industry barriers to establish restaurants and factories aroundthe
DESIGN AN ORGANIZATION'S PURPOSE STATEMENT WITH THIS TOOL The Purpose Wheel helps the designers who are leading the way take the first step. It’s a tool to encourage generative conversations about future goals, and ultimately create a foundation that the organization’s leadership can align on before sitting down to write out the statement that answers “the why.”. Just like building ahouse
BRENDAN BOYLE
Brendan Boyle is a Partner at IDEO and his passion for invention drives his responsibilities at the company. He founded and leads its toy-invention studio, known as the Play Lab. Under his leadership, they have invented and licensed over 150 consumer products, specializing in the design of kid-centric goods, services andexperiences.
AZEO FABLES
Azeo Fables leads business development for IDEO San Francisco’s Media & Technology portfolio. He works with client partners to bring the best of human-centered design to their digital challenges and goals. Azeo is passionate about creating meaningful and delightful content experiences that don’t come at the cost of sustainablemodels.
IDEO IS A GLOBAL DESIGN AND INNOVATION COMPANY IDEO is a global design company. We create positive impact throughdesign.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal COLOR BY DESIGN (CXD) FELLOWSHIP RepresentEd Leadership builds pathways for college students of color who are harnessing their power as socially conscious leaders. This is done by leveraging human-centered design as a tangible skill set for building useful products and services for diverse communities. Students are introduced to COMMUNICATION DESIGN Jobs Communication Design. Communication design is the quest to tell better stories. Whether we’re designing a series of posters for a gallery walk or helping a client write a manifesto, comms designers strive to conjure the greatest emotional impact.INTERNSHIPS
Equal Opportunity Employer. IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or IDEO IS A GLOBAL DESIGN AND INNOVATION COMPANY IDEO is a global design company. We create positive impact throughdesign.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal COLOR BY DESIGN (CXD) FELLOWSHIP RepresentEd Leadership builds pathways for college students of color who are harnessing their power as socially conscious leaders. This is done by leveraging human-centered design as a tangible skill set for building useful products and services for diverse communities. Students are introduced to COMMUNICATION DESIGN Jobs Communication Design. Communication design is the quest to tell better stories. Whether we’re designing a series of posters for a gallery walk or helping a client write a manifesto, comms designers strive to conjure the greatest emotional impact.INTERNSHIPS
Equal Opportunity Employer. IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or DESIGNING FOR PUBLIC SERVICES Designing for Public Services is a toolkit for policymakers and those who deliver public services, developed in collaboration with Nesta, a U.K. innovation charity, and Design for Europe, a design and innovation program co-funded by the European Commission.The tools and methods included allow users to get to the heart of the needs of citizens and civil servants. THE LITTLE BOOK OF DESIGN RESEARCH ETHICS For human-centered designers, there is nothing more valuable than discovering what matters to people—what triggers frustration and what provides ease, what brings grief and what sparks joy. That’s why IDEO studies subtle and often unspoken details of daily life: habits, circumstances, thoughts THE BEST BUSINESS BREAKTHROUGHS COME FROM MOMENTS OF DOUBT Our natural process of learning is well aligned with the creative process. Design research methods—finding inspiration from diverse sources, meeting people at the extremes, finding empathy for others’ experiences—provide structured activities to purposefully shake up your understanding of a problem and put you straight into that stateof disequilibrium.
A STUDENT-CENTERED CAFETERIA EXPERIENCE Create a welcoming environment for kids to encourage them to eat lunch. A complete, student-centered school lunch redesign. To bring students healthy food at school, San Francisco Unified School District had already hired Revolution Foods, a caterer that serves some of the highest-nutrition meals inJANE FULTON SURI
Jane Fulton Suri is Partner Emeritus and Executive Design Director at IDEO. She is dedicated to sustaining and evolving design insight andinspiration.
HOW WORKPLACE RITUALS CAN STRENGTHEN CONNECTION IN A When COVID first sent office workers remote, many companies struggled with the decentralization and loneliness of virtual work. Thankfully, at the IDEO Chicago studio we had a secret weapon we knew would help us bring serendipity, joy, and DESIGN KIT: THE HUMAN-CENTERED DESIGN TOOLKIT In April 2015, IDEO.org launched an exciting new evolution of the HCD Toolkit the Field Guide to Human-Centered Design.The Field Guide is the latest in IDEO.org’s suite of teaching tools and a step forward in sharing the practice and promise of human-centered design with thesocial sector.
JOBS | IDEO.COM
Equal Opportunity Employer. IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or DESIGN THINKING IN STANFORD SOCIAL INNOVATION In this article for the Stanford Social Innovation Review, Tim Brown and Jocelyn Wyatt write about the history of design thinking and its more recent use in the social sector.. Download a PDF of "Design Thinking in Social Innovation," or read the article online at the Stanford Social Innovation Review. THE LITTLE BOOK OF IDEO All new hires at IDEO receive the Little Book of IDEO on their first day. It’s a reflection of where we’ve been, where we’re going, and the values that drive our journey. We invite you to take a peek. For more on the process behind the book, read the case study here 10 EXERCISES TO BUILD YOUR CREATIVE CONFIDENCE Creativity is on the rise as a top skill leaders will need to face the increasingly complex challenges the future has in store for them. For those who identify as "creative types," this is likely music to your ears. For those who don't, stay with me! As luck would have it, IDEO was founded on the belief that everyone is creative—and that creativity, like any other leadership skill, can be BUILD YOUR CREATIVE CONFIDENCE: MINDMAPS Everyone is creative. This belief runs through everything we do at IDEO, and in 2013, it led my brother David and me to write a book that would help others—even those who don’t think of themselves as “creative types”—to unleash their creative potential. Creative Confidence has inspired thousands of people to adopt a creative mindset and apply it to the diverse real-world challenges THE BEST BUSINESS BREAKTHROUGHS COME FROM MOMENTS OF DOUBT Our natural process of learning is well aligned with the creative process. Design research methods—finding inspiration from diverse sources, meeting people at the extremes, finding empathy for others’ experiences—provide structured activities to purposefully shake up your understanding of a problem and put you straight into that stateof disequilibrium.
5 EXERCISES THAT BREAK DOWN BARRIERS 3. Grouping Game. Create a series of categories that a group can use to organize themselves. They might be as simple as “cat person or dog person” or “Mac user or PC user,” or provide a bit more context about people’s background, such as “oldest, middle, youngest, or only child” or “religious or non-religious.” IDEO · THE FUTURE OF AUTOMOBILITY IDEO’s Automobility point of view explores how we might move people, things, spaces and together in the next decade. IDEO IS A GLOBAL DESIGN AND INNOVATION COMPANY IDEO is a global design company. We create positive impact throughdesign.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal COLOR BY DESIGN (CXD) FELLOWSHIP RepresentEd Leadership builds pathways for college students of color who are harnessing their power as socially conscious leaders. This is done by leveraging human-centered design as a tangible skill set for building useful products and services for diverse communities. Students are introduced to COMMUNICATION DESIGN Jobs Communication Design. Communication design is the quest to tell better stories. Whether we’re designing a series of posters for a gallery walk or helping a client write a manifesto, comms designers strive to conjure the greatest emotional impact. IDEO IS A GLOBAL DESIGN AND INNOVATION COMPANY IDEO is a global design company. We create positive impact throughdesign.
BOOKS | IDEO.COM
Jobs. Come work with us! We are always looking for great talent to join our global teams. See Jobs © 2021 IDEOPrivacy & Cookies Policy Do Not Sell My Personal COLOR BY DESIGN (CXD) FELLOWSHIP RepresentEd Leadership builds pathways for college students of color who are harnessing their power as socially conscious leaders. This is done by leveraging human-centered design as a tangible skill set for building useful products and services for diverse communities. Students are introduced to COMMUNICATION DESIGN Jobs Communication Design. Communication design is the quest to tell better stories. Whether we’re designing a series of posters for a gallery walk or helping a client write a manifesto, comms designers strive to conjure the greatest emotional impact.INTERNSHIPS
Equal Opportunity Employer. IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or DESIGNING FOR PUBLIC SERVICES Designing for Public Services is a toolkit for policymakers and those who deliver public services, developed in collaboration with Nesta, a U.K. innovation charity, and Design for Europe, a design and innovation program co-funded by the European Commission.The tools and methods included allow users to get to the heart of the needs of citizens and civil servants. THE LITTLE BOOK OF DESIGN RESEARCH ETHICS For human-centered designers, there is nothing more valuable than discovering what matters to people—what triggers frustration and what provides ease, what brings grief and what sparks joy. That’s why IDEO studies subtle and often unspoken details of daily life: habits, circumstances, thoughts THE BEST BUSINESS BREAKTHROUGHS COME FROM MOMENTS OF DOUBT Our natural process of learning is well aligned with the creative process. Design research methods—finding inspiration from diverse sources, meeting people at the extremes, finding empathy for others’ experiences—provide structured activities to purposefully shake up your understanding of a problem and put you straight into that stateof disequilibrium.
A STUDENT-CENTERED CAFETERIA EXPERIENCE Create a welcoming environment for kids to encourage them to eat lunch. A complete, student-centered school lunch redesign. To bring students healthy food at school, San Francisco Unified School District had already hired Revolution Foods, a caterer that serves some of the highest-nutrition meals inJANE FULTON SURI
Jane Fulton Suri is Partner Emeritus and Executive Design Director at IDEO. She is dedicated to sustaining and evolving design insight andinspiration.
HOW WORKPLACE RITUALS CAN STRENGTHEN CONNECTION IN A When COVID first sent office workers remote, many companies struggled with the decentralization and loneliness of virtual work. Thankfully, at the IDEO Chicago studio we had a secret weapon we knew would help us bring serendipity, joy, and DESIGN KIT: THE HUMAN-CENTERED DESIGN TOOLKIT In April 2015, IDEO.org launched an exciting new evolution of the HCD Toolkit the Field Guide to Human-Centered Design.The Field Guide is the latest in IDEO.org’s suite of teaching tools and a step forward in sharing the practice and promise of human-centered design with thesocial sector.
JOBS | IDEO.COM
Equal Opportunity Employer. IDEO is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or DESIGN THINKING IN STANFORD SOCIAL INNOVATION In this article for the Stanford Social Innovation Review, Tim Brown and Jocelyn Wyatt write about the history of design thinking and its more recent use in the social sector.. Download a PDF of "Design Thinking in Social Innovation," or read the article online at the Stanford Social Innovation Review. THE LITTLE BOOK OF IDEO All new hires at IDEO receive the Little Book of IDEO on their first day. It’s a reflection of where we’ve been, where we’re going, and the values that drive our journey. We invite you to take a peek. For more on the process behind the book, read the case study here 10 EXERCISES TO BUILD YOUR CREATIVE CONFIDENCE Creativity is on the rise as a top skill leaders will need to face the increasingly complex challenges the future has in store for them. For those who identify as "creative types," this is likely music to your ears. For those who don't, stay with me! As luck would have it, IDEO was founded on the belief that everyone is creative—and that creativity, like any other leadership skill, can be BUILD YOUR CREATIVE CONFIDENCE: MINDMAPS Everyone is creative. This belief runs through everything we do at IDEO, and in 2013, it led my brother David and me to write a book that would help others—even those who don’t think of themselves as “creative types”—to unleash their creative potential. Creative Confidence has inspired thousands of people to adopt a creative mindset and apply it to the diverse real-world challenges THE BEST BUSINESS BREAKTHROUGHS COME FROM MOMENTS OF DOUBT Our natural process of learning is well aligned with the creative process. Design research methods—finding inspiration from diverse sources, meeting people at the extremes, finding empathy for others’ experiences—provide structured activities to purposefully shake up your understanding of a problem and put you straight into that stateof disequilibrium.
5 EXERCISES THAT BREAK DOWN BARRIERS 3. Grouping Game. Create a series of categories that a group can use to organize themselves. They might be as simple as “cat person or dog person” or “Mac user or PC user,” or provide a bit more context about people’s background, such as “oldest, middle, youngest, or only child” or “religious or non-religious.” IDEO · THE FUTURE OF AUTOMOBILITY IDEO’s Automobility point of view explores how we might move people, things, spaces and together in the next decade. This app works best with JavaScript enabled. Uh oh! Looks like your browser’s out of date. You’ll have more fun viewing our site on one of theseinstead.
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chevron-right Created with Sketch. AwardsNational Academy of Engineering DAVID KELLEY AWARDED THE 2020 BERNARD M. GORDON PRIZE FOR INNOVATION IN ENGINEERING AND TECHNOLOGY EDUCATIONJanuary 09, 2020
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25 IDEAS THAT WILL SHAPE THE 2020SDecember 19, 2019
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HOW STUDENTS WOULD IMPROVE THEIR SCHOOL LUNCH EXPERIENCEOctober 01, 2019
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DEAN MALMGREN ON HOW HE SEES DATA AS A RICH DESIGN MEDIUMAugust 29, 2019
ArticlesMIT Technology Review DR. CARICIA CATALANI ON DESIGNING FOR AGING POPULATIONSAugust 21, 2019
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