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IMARC
Imarc
ABOUT US - IMARC, A DIGITAL AGENCY About Us - Imarc, a digital agency. With passion, positivity, and grit we move your business forward. Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better. CAREERS - IMARC, A DIGITAL AGENCY Incredible people. We're an interesting group of dedicated individuals who are smart, talented, hardworking, and fun. Our people are located across the country, and we bring contagious excitement, spontaneous applause, and genuine enthusiasm to our work every day. 4 REASONS TO ADD PROTOTYPING TO YOUR DESIGN PROCESS Prototyping early in the process creates excitement and anticipation while also helping with approval and buy-in on design functionality. More efficient development. Prototyping is beneficial for internal teams and encourages a smoother transition from design to development. Prototyping gives front-end and back-end developers a better 5 REASONS TO USE ADOBE XD Developing the wireframe is one of the first steps in the full Imarc production process that projects go through.. At Imarc, we use a number of Adobe products including Adobe XD, which is the program used to create the wireframes that we then deliver to you, our client. WANT TO REACH YOUNGER DEMOGRAPHICS? USE INSTAGRAM. HERE’SSEE MORE ONIMARC.COM
HOW TO CORRECTLY USE ALT AND TITLE IN HTML IMAGE TAGS Today, I finally put into words a question that had been nagging at the back of my mind for a while “What's the difference between the alt and title attributes on an image?”. You see, I learned to write HTML well before the title element came along, and honestly, for the longest time I didn't give it any thought beyond using it for tooltips.alt tags were what mattered—the text is DEREK CUMMINGS, DIGITAL MARKETING CONSULTANT A Swiss-Army Knife of digital marketing expertise, Derek is fascinated by a little bit of everything in the constantly evolving world of paidsearch & social.
WHAT’S THE BEST FONT SIZE FOR THE WEB? The “x-height critical size” of text—in other words, the minimum size—is about 4.5 points at 16″, or about 0.2° of visual arc, for readers with 20/20 vision. For older readers, this increases to 0.3° (~6 pts); for those with much older and less flexible eyes, it risesto
IMARC, A DIGITAL AGENCYSERVICESTHE SECRET TO GETTING YOUR USERS TO EMBRACE CHANGEMARRIOTT HOTELSCREATIVEPRODUCTS Imarc is an award-winning full-service digital agency with a strong focus on web, mobile, and custom application solutions. Our specialized team is here to solve your complex business problems. We ignite the spark that lifts your business higher. It’s all about thepeople.
IMARC
Imarc
ABOUT US - IMARC, A DIGITAL AGENCY About Us - Imarc, a digital agency. With passion, positivity, and grit we move your business forward. Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better. CAREERS - IMARC, A DIGITAL AGENCY Incredible people. We're an interesting group of dedicated individuals who are smart, talented, hardworking, and fun. Our people are located across the country, and we bring contagious excitement, spontaneous applause, and genuine enthusiasm to our work every day. 4 REASONS TO ADD PROTOTYPING TO YOUR DESIGN PROCESS Prototyping early in the process creates excitement and anticipation while also helping with approval and buy-in on design functionality. More efficient development. Prototyping is beneficial for internal teams and encourages a smoother transition from design to development. Prototyping gives front-end and back-end developers a better 5 REASONS TO USE ADOBE XD Developing the wireframe is one of the first steps in the full Imarc production process that projects go through.. At Imarc, we use a number of Adobe products including Adobe XD, which is the program used to create the wireframes that we then deliver to you, our client. WANT TO REACH YOUNGER DEMOGRAPHICS? USE INSTAGRAM. HERE’SSEE MORE ONIMARC.COM
HOW TO CORRECTLY USE ALT AND TITLE IN HTML IMAGE TAGS Today, I finally put into words a question that had been nagging at the back of my mind for a while “What's the difference between the alt and title attributes on an image?”. You see, I learned to write HTML well before the title element came along, and honestly, for the longest time I didn't give it any thought beyond using it for tooltips.alt tags were what mattered—the text is DEREK CUMMINGS, DIGITAL MARKETING CONSULTANT A Swiss-Army Knife of digital marketing expertise, Derek is fascinated by a little bit of everything in the constantly evolving world of paidsearch & social.
WHAT’S THE BEST FONT SIZE FOR THE WEB? The “x-height critical size” of text—in other words, the minimum size—is about 4.5 points at 16″, or about 0.2° of visual arc, for readers with 20/20 vision. For older readers, this increases to 0.3° (~6 pts); for those with much older and less flexible eyes, it risesto
PRODUCTS BUILT FOR YOUR BUSINESS We have reimagined the future of business tools. These cutting-edge solutions are fully customizable, and they have been inspired by our decades of experience. Get ready to take your business to the next level. Loop TM. This employee communications tool is based on Imarc's award-winning platforms and is custom-built just for you. Get In TheLoop.
ABOUT US - IMARC, A DIGITAL AGENCY About Us - Imarc, a digital agency. With passion, positivity, and grit we move your business forward. Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better.FEATURED WORK
Imarc's results-driven, award-winning work. Imarc works with leading companies to enhance their brands and generate leads. Check out how we’ve transformed brands and their digital experiences.WWW.IMARC.COM
www.imarc.com
WHAT'S COMING IN GOOGLE'S MAY 2021 UPDATE The change for 2021 is how Google applies that requirement. Assuming that your site is already mobile-friendly, safe, and secure, we should focus on speed. In the past, the slowest sites were penalized somewhat. But in 2021 and forward, the fastest sites will get a bonus. This is a subtle but important difference: RECOMMENDED URL STRUCTURES FOR GLOBAL WEBSITES Every site is unique, but using country-coded folders is usually our recommendation, or at least our starting point. It has a lot of advantages: Google Analytics (and similar tools) can be consolidated with no extra work. You can geo-target these folders using Google Search Console, you can geo-target these folders. PRESS KIT - IMARC, A DIGITAL AGENCY Imarc is an award-winning full-service digital agency with a strong focus on web, mobile, and custom application solutions. HANDBOOK | IMARC’S CODING STANDARDS AND BEST PRACTICES Handbook of Standards & Best Practices for coding and web design. By Imarc, A Boston-based Digital Agency CUTTING UP A DESIGN COMP WITH SASS USING BOOTSTRAP 5: A Cutting up designs can be tough. A common request from colleagues might be to leverage a design framework like Bootstrap on a web project. This can cause anxiety for some. HELLOJETBLUE: A NIELSEN NORMAN GROUP AWARD-WINNING Supporting a very strong, positive company culture, HelloJetBlue offers a combination of resources, tools, and news packaged in a friendly, imaginative way. The intranet keeps JetBlue’s employees, known as crewmembers, motivated and firmly grounded, even while soaring above the clouds. Jakob Nielsen, Principal of Nielsen NormanGroup.
IMARC, A DIGITAL AGENCYSERVICESTHE SECRET TO GETTING YOUR USERS TO EMBRACE CHANGEMARRIOTT HOTELSCREATIVEPRODUCTS Imarc is an award-winning full-service digital agency with a strong focus on web, mobile, and custom application solutions. Our specialized team is here to solve your complex business problems. We ignite the spark that lifts your business higher. It’s all about thepeople.
IMARC
Imarc
ABOUT US - IMARC, A DIGITAL AGENCY About Us - Imarc, a digital agency. With passion, positivity, and grit we move your business forward. Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better. CAREERS - IMARC, A DIGITAL AGENCY Incredible people. We're an interesting group of dedicated individuals who are smart, talented, hardworking, and fun. Our people are located across the country, and we bring contagious excitement, spontaneous applause, and genuine enthusiasm to our work every day. 4 REASONS TO ADD PROTOTYPING TO YOUR DESIGN PROCESS Prototyping early in the process creates excitement and anticipation while also helping with approval and buy-in on design functionality. More efficient development. Prototyping is beneficial for internal teams and encourages a smoother transition from design to development. Prototyping gives front-end and back-end developers a better 5 REASONS TO USE ADOBE XD Developing the wireframe is one of the first steps in the full Imarc production process that projects go through.. At Imarc, we use a number of Adobe products including Adobe XD, which is the program used to create the wireframes that we then deliver to you, our client. WANT TO REACH YOUNGER DEMOGRAPHICS? USE INSTAGRAM. HERE’SSEE MORE ONIMARC.COM
HOW TO CORRECTLY USE ALT AND TITLE IN HTML IMAGE TAGS Today, I finally put into words a question that had been nagging at the back of my mind for a while “What's the difference between the alt and title attributes on an image?”. You see, I learned to write HTML well before the title element came along, and honestly, for the longest time I didn't give it any thought beyond using it for tooltips.alt tags were what mattered—the text is DEREK CUMMINGS, DIGITAL MARKETING CONSULTANT A Swiss-Army Knife of digital marketing expertise, Derek is fascinated by a little bit of everything in the constantly evolving world of paidsearch & social.
WHAT’S THE BEST FONT SIZE FOR THE WEB? The “x-height critical size” of text—in other words, the minimum size—is about 4.5 points at 16″, or about 0.2° of visual arc, for readers with 20/20 vision. For older readers, this increases to 0.3° (~6 pts); for those with much older and less flexible eyes, it risesto
IMARC, A DIGITAL AGENCYSERVICESTHE SECRET TO GETTING YOUR USERS TO EMBRACE CHANGEMARRIOTT HOTELSCREATIVEPRODUCTS Imarc is an award-winning full-service digital agency with a strong focus on web, mobile, and custom application solutions. Our specialized team is here to solve your complex business problems. We ignite the spark that lifts your business higher. It’s all about thepeople.
IMARC
Imarc
ABOUT US - IMARC, A DIGITAL AGENCY About Us - Imarc, a digital agency. With passion, positivity, and grit we move your business forward. Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better. CAREERS - IMARC, A DIGITAL AGENCY Incredible people. We're an interesting group of dedicated individuals who are smart, talented, hardworking, and fun. Our people are located across the country, and we bring contagious excitement, spontaneous applause, and genuine enthusiasm to our work every day. 4 REASONS TO ADD PROTOTYPING TO YOUR DESIGN PROCESS Prototyping early in the process creates excitement and anticipation while also helping with approval and buy-in on design functionality. More efficient development. Prototyping is beneficial for internal teams and encourages a smoother transition from design to development. Prototyping gives front-end and back-end developers a better 5 REASONS TO USE ADOBE XD Developing the wireframe is one of the first steps in the full Imarc production process that projects go through.. At Imarc, we use a number of Adobe products including Adobe XD, which is the program used to create the wireframes that we then deliver to you, our client. WANT TO REACH YOUNGER DEMOGRAPHICS? USE INSTAGRAM. HERE’SSEE MORE ONIMARC.COM
HOW TO CORRECTLY USE ALT AND TITLE IN HTML IMAGE TAGS Today, I finally put into words a question that had been nagging at the back of my mind for a while “What's the difference between the alt and title attributes on an image?”. You see, I learned to write HTML well before the title element came along, and honestly, for the longest time I didn't give it any thought beyond using it for tooltips.alt tags were what mattered—the text is DEREK CUMMINGS, DIGITAL MARKETING CONSULTANT A Swiss-Army Knife of digital marketing expertise, Derek is fascinated by a little bit of everything in the constantly evolving world of paidsearch & social.
WHAT’S THE BEST FONT SIZE FOR THE WEB? The “x-height critical size” of text—in other words, the minimum size—is about 4.5 points at 16″, or about 0.2° of visual arc, for readers with 20/20 vision. For older readers, this increases to 0.3° (~6 pts); for those with much older and less flexible eyes, it risesto
PRODUCTS BUILT FOR YOUR BUSINESS We have reimagined the future of business tools. These cutting-edge solutions are fully customizable, and they have been inspired by our decades of experience. Get ready to take your business to the next level. Loop TM. This employee communications tool is based on Imarc's award-winning platforms and is custom-built just for you. Get In TheLoop.
ABOUT US - IMARC, A DIGITAL AGENCY About Us - Imarc, a digital agency. With passion, positivity, and grit we move your business forward. Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better.FEATURED WORK
Imarc's results-driven, award-winning work. Imarc works with leading companies to enhance their brands and generate leads. Check out how we’ve transformed brands and their digital experiences.WWW.IMARC.COM
www.imarc.com
WHAT'S COMING IN GOOGLE'S MAY 2021 UPDATE The change for 2021 is how Google applies that requirement. Assuming that your site is already mobile-friendly, safe, and secure, we should focus on speed. In the past, the slowest sites were penalized somewhat. But in 2021 and forward, the fastest sites will get a bonus. This is a subtle but important difference: RECOMMENDED URL STRUCTURES FOR GLOBAL WEBSITES Every site is unique, but using country-coded folders is usually our recommendation, or at least our starting point. It has a lot of advantages: Google Analytics (and similar tools) can be consolidated with no extra work. You can geo-target these folders using Google Search Console, you can geo-target these folders. PRESS KIT - IMARC, A DIGITAL AGENCY Imarc is an award-winning full-service digital agency with a strong focus on web, mobile, and custom application solutions. HANDBOOK | IMARC’S CODING STANDARDS AND BEST PRACTICES Handbook of Standards & Best Practices for coding and web design. By Imarc, A Boston-based Digital Agency CUTTING UP A DESIGN COMP WITH SASS USING BOOTSTRAP 5: A Cutting up designs can be tough. A common request from colleagues might be to leverage a design framework like Bootstrap on a web project. This can cause anxiety for some. HELLOJETBLUE: A NIELSEN NORMAN GROUP AWARD-WINNING Supporting a very strong, positive company culture, HelloJetBlue offers a combination of resources, tools, and news packaged in a friendly, imaginative way. The intranet keeps JetBlue’s employees, known as crewmembers, motivated and firmly grounded, even while soaring above the clouds. Jakob Nielsen, Principal of Nielsen NormanGroup.
IMARC, A DIGITAL AGENCYSERVICESTHE SECRET TO GETTING YOUR USERS TO EMBRACE CHANGEMARRIOTT HOTELSCREATIVEPRODUCTS Imarc is an award-winning full-service digital agency with a strong focus on web, mobile, and custom application solutions. Our specialized team is here to solve your complex business problems. We ignite the spark that lifts your business higher. It’s all about thepeople.
IMARC
Imarc
ABOUT US - IMARC, A DIGITAL AGENCYIMARC AMESBURY MAIMARC GROUPIMARCLOGIN
About Us - Imarc, a digital agency. With passion, positivity, and grit we move your business forward. Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better.FEATURED WORK
Our Work. Imarc redesigned Devo’s website to unify its new brand with an outstanding digital experience. Imarc designed a fast, visually appealing page for SimpliSafe to post press-related content. This content-heavy redesign comes with a sharp new look, high speeds,and accessibility.
CAREERS - IMARC, A DIGITAL AGENCY Incredible people. We're an interesting group of dedicated individuals who are smart, talented, hardworking, and fun. Our people are located across the country, and we bring contagious excitement, spontaneous applause, and genuine enthusiasm to our work every day. RECOMMENDED URL STRUCTURES FOR GLOBAL WEBSITES 5 REASONS TO USE ADOBE XD Developing the wireframe is one of the first steps in the full Imarc production process that projects go through.. At Imarc, we use a number of Adobe products including Adobe XD, which is the program used to create the wireframes that we then deliver to you, our client. WANT TO REACH YOUNGER DEMOGRAPHICS? USE INSTAGRAM. HERE’SSEE MORE ONIMARC.COM
HOW TO CORRECTLY USE ALT AND TITLE IN HTML IMAGE TAGS Today, I finally put into words a question that had been nagging at the back of my mind for a while “What's the difference between the alt and title attributes on an image?”. You see, I learned to write HTML well before the title element came along, and honestly, for the longest time I didn't give it any thought beyond using it for tooltips.alt tags were what mattered—the text is DAVE TUFTS, PARTNER, CHIEF STRATEGY OFFICER Dave Tufts, Partner, Chief Strategy Officer - Imarc, a digital agency. Amesbury, MA - Leadership. About Dave. I'm one of the agency's partners. Imarc's technology direction falls under my domain. Day-to-day, I lead a production team and collaborate on high-quality engaging deliverables. IMARC, A DIGITAL AGENCYSERVICESTHE SECRET TO GETTING YOUR USERS TO EMBRACE CHANGEMARRIOTT HOTELSCREATIVEPRODUCTS Imarc is an award-winning full-service digital agency with a strong focus on web, mobile, and custom application solutions. Our specialized team is here to solve your complex business problems. We ignite the spark that lifts your business higher. It’s all about thepeople.
IMARC
Imarc
ABOUT US - IMARC, A DIGITAL AGENCYIMARC AMESBURY MAIMARC GROUPIMARCLOGIN
About Us - Imarc, a digital agency. With passion, positivity, and grit we move your business forward. Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better.FEATURED WORK
Our Work. Imarc redesigned Devo’s website to unify its new brand with an outstanding digital experience. Imarc designed a fast, visually appealing page for SimpliSafe to post press-related content. This content-heavy redesign comes with a sharp new look, high speeds,and accessibility.
CAREERS - IMARC, A DIGITAL AGENCY Incredible people. We're an interesting group of dedicated individuals who are smart, talented, hardworking, and fun. Our people are located across the country, and we bring contagious excitement, spontaneous applause, and genuine enthusiasm to our work every day. RECOMMENDED URL STRUCTURES FOR GLOBAL WEBSITES 5 REASONS TO USE ADOBE XD Developing the wireframe is one of the first steps in the full Imarc production process that projects go through.. At Imarc, we use a number of Adobe products including Adobe XD, which is the program used to create the wireframes that we then deliver to you, our client. WANT TO REACH YOUNGER DEMOGRAPHICS? USE INSTAGRAM. HERE’SSEE MORE ONIMARC.COM
HOW TO CORRECTLY USE ALT AND TITLE IN HTML IMAGE TAGS Today, I finally put into words a question that had been nagging at the back of my mind for a while “What's the difference between the alt and title attributes on an image?”. You see, I learned to write HTML well before the title element came along, and honestly, for the longest time I didn't give it any thought beyond using it for tooltips.alt tags were what mattered—the text is DAVE TUFTS, PARTNER, CHIEF STRATEGY OFFICER Dave Tufts, Partner, Chief Strategy Officer - Imarc, a digital agency. Amesbury, MA - Leadership. About Dave. I'm one of the agency's partners. Imarc's technology direction falls under my domain. Day-to-day, I lead a production team and collaborate on high-quality engaging deliverables. ABOUT US - IMARC, A DIGITAL AGENCY About Us - Imarc, a digital agency. With passion, positivity, and grit we move your business forward. Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better.FEATURED WORK
Our Work. Imarc redesigned Devo’s website to unify its new brand with an outstanding digital experience. Imarc designed a fast, visually appealing page for SimpliSafe to post press-related content. This content-heavy redesign comes with a sharp new look, high speeds,and accessibility.
CONTACT US - IMARC
For immediate assistance please send an email to clientservices@imarc.comCopied. Phone support available Weekdays 9 am – 6 pm EST. (978) 462-8848. 20 UX IMPROVEMENTS FOR YOUR WEBSITE It doesn’t matter how great your product performs or how well your content is written if people can’t find it. When users enter your website, they should be HANDBOOK | IMARC’S CODING STANDARDS AND BEST PRACTICES Handbook of Standards & Best Practices for coding and web design. By Imarc, A Boston-based Digital Agency SKILLSOFT WEBSITE REDESIGN Skillsoft’s branding agency was still finalizing the new brand while Imarc began designing the site. But that didn’t slow us down! Our creative team took the reins using a small interim brand guide to build the first marketing piece showcasing the new brand. The creative team designed five key web pages to show the client initially, and DAVE TUFTS, PARTNER, CHIEF STRATEGY OFFICER Dave Tufts, Partner, Chief Strategy Officer - Imarc, a digital agency. Amesbury, MA - Leadership. About Dave. I'm one of the agency's partners. Imarc's technology direction falls under my domain. Day-to-day, I lead a production team and collaborate on high-quality engaging deliverables. WHAT’S THE BEST FONT SIZE FOR THE WEB? The “x-height critical size” of text—in other words, the minimum size—is about 4.5 points at 16″, or about 0.2° of visual arc, for readers with 20/20 vision. For older readers, this increases to 0.3° (~6 pts); for those with much older and less flexible eyes, it risesto
CUTTING UP A DESIGN COMP WITH SASS USING BOOTSTRAP 5: A Cutting up designs can be tough. A common request from colleagues might be to leverage a design framework like Bootstrap on a web project. This can cause anxiety for some. HOME SWEET HOMEPAGE: BE CLEAR, BE HELPFUL, BE HUMAN Say who you are and what you do. Often we see homepages that dive into the details of their product or service without ever giving an overview of what the company actually does. IMARC, A DIGITAL AGENCYSERVICESTHE SECRET TO GETTING YOUR USERS TO EMBRACE CHANGEMARRIOTT HOTELSCREATIVEPRODUCTS Imarc is an award-winning full-service digital agency with a strong focus on web, mobile, and custom application solutions. Our specialized team is here to solve your complex business problems. We ignite the spark that lifts your business higher. It’s all about thepeople.
IMARC
Imarc
ABOUT US - IMARC, A DIGITAL AGENCYIMARC AMESBURY MAIMARC GROUPIMARCLOGIN
About Us - Imarc, a digital agency. With passion, positivity, and grit we move your business forward. Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better.FEATURED WORK
Our Work. Imarc redesigned Devo’s website to unify its new brand with an outstanding digital experience. Imarc designed a fast, visually appealing page for SimpliSafe to post press-related content. This content-heavy redesign comes with a sharp new look, high speeds,and accessibility.
CAREERS - IMARC, A DIGITAL AGENCY Incredible people. We're an interesting group of dedicated individuals who are smart, talented, hardworking, and fun. Our people are located across the country, and we bring contagious excitement, spontaneous applause, and genuine enthusiasm to our work every day. RECOMMENDED URL STRUCTURES FOR GLOBAL WEBSITES 5 REASONS TO USE ADOBE XD Developing the wireframe is one of the first steps in the full Imarc production process that projects go through.. At Imarc, we use a number of Adobe products including Adobe XD, which is the program used to create the wireframes that we then deliver to you, our client. WANT TO REACH YOUNGER DEMOGRAPHICS? USE INSTAGRAM. HERE’SSEE MORE ONIMARC.COM
HOW TO CORRECTLY USE ALT AND TITLE IN HTML IMAGE TAGS Today, I finally put into words a question that had been nagging at the back of my mind for a while “What's the difference between the alt and title attributes on an image?”. You see, I learned to write HTML well before the title element came along, and honestly, for the longest time I didn't give it any thought beyond using it for tooltips.alt tags were what mattered—the text is DAVE TUFTS, PARTNER, CHIEF STRATEGY OFFICER Dave Tufts, Partner, Chief Strategy Officer - Imarc, a digital agency. Amesbury, MA - Leadership. About Dave. I'm one of the agency's partners. Imarc's technology direction falls under my domain. Day-to-day, I lead a production team and collaborate on high-quality engaging deliverables. IMARC, A DIGITAL AGENCYSERVICESTHE SECRET TO GETTING YOUR USERS TO EMBRACE CHANGEMARRIOTT HOTELSCREATIVEPRODUCTS Imarc is an award-winning full-service digital agency with a strong focus on web, mobile, and custom application solutions. Our specialized team is here to solve your complex business problems. We ignite the spark that lifts your business higher. It’s all about thepeople.
IMARC
Imarc
ABOUT US - IMARC, A DIGITAL AGENCYIMARC AMESBURY MAIMARC GROUPIMARCLOGIN
About Us - Imarc, a digital agency. With passion, positivity, and grit we move your business forward. Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better.FEATURED WORK
Our Work. Imarc redesigned Devo’s website to unify its new brand with an outstanding digital experience. Imarc designed a fast, visually appealing page for SimpliSafe to post press-related content. This content-heavy redesign comes with a sharp new look, high speeds,and accessibility.
CAREERS - IMARC, A DIGITAL AGENCY Incredible people. We're an interesting group of dedicated individuals who are smart, talented, hardworking, and fun. Our people are located across the country, and we bring contagious excitement, spontaneous applause, and genuine enthusiasm to our work every day. RECOMMENDED URL STRUCTURES FOR GLOBAL WEBSITES 5 REASONS TO USE ADOBE XD Developing the wireframe is one of the first steps in the full Imarc production process that projects go through.. At Imarc, we use a number of Adobe products including Adobe XD, which is the program used to create the wireframes that we then deliver to you, our client. WANT TO REACH YOUNGER DEMOGRAPHICS? USE INSTAGRAM. HERE’SSEE MORE ONIMARC.COM
HOW TO CORRECTLY USE ALT AND TITLE IN HTML IMAGE TAGS Today, I finally put into words a question that had been nagging at the back of my mind for a while “What's the difference between the alt and title attributes on an image?”. You see, I learned to write HTML well before the title element came along, and honestly, for the longest time I didn't give it any thought beyond using it for tooltips.alt tags were what mattered—the text is DAVE TUFTS, PARTNER, CHIEF STRATEGY OFFICER Dave Tufts, Partner, Chief Strategy Officer - Imarc, a digital agency. Amesbury, MA - Leadership. About Dave. I'm one of the agency's partners. Imarc's technology direction falls under my domain. Day-to-day, I lead a production team and collaborate on high-quality engaging deliverables. ABOUT US - IMARC, A DIGITAL AGENCY About Us - Imarc, a digital agency. With passion, positivity, and grit we move your business forward. Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better.FEATURED WORK
Our Work. Imarc redesigned Devo’s website to unify its new brand with an outstanding digital experience. Imarc designed a fast, visually appealing page for SimpliSafe to post press-related content. This content-heavy redesign comes with a sharp new look, high speeds,and accessibility.
CONTACT US - IMARC
For immediate assistance please send an email to clientservices@imarc.comCopied. Phone support available Weekdays 9 am – 6 pm EST. (978) 462-8848. 20 UX IMPROVEMENTS FOR YOUR WEBSITE It doesn’t matter how great your product performs or how well your content is written if people can’t find it. When users enter your website, they should be HANDBOOK | IMARC’S CODING STANDARDS AND BEST PRACTICES Handbook of Standards & Best Practices for coding and web design. By Imarc, A Boston-based Digital Agency SKILLSOFT WEBSITE REDESIGN Skillsoft’s branding agency was still finalizing the new brand while Imarc began designing the site. But that didn’t slow us down! Our creative team took the reins using a small interim brand guide to build the first marketing piece showcasing the new brand. The creative team designed five key web pages to show the client initially, and DAVE TUFTS, PARTNER, CHIEF STRATEGY OFFICER Dave Tufts, Partner, Chief Strategy Officer - Imarc, a digital agency. Amesbury, MA - Leadership. About Dave. I'm one of the agency's partners. Imarc's technology direction falls under my domain. Day-to-day, I lead a production team and collaborate on high-quality engaging deliverables. WHAT’S THE BEST FONT SIZE FOR THE WEB? The “x-height critical size” of text—in other words, the minimum size—is about 4.5 points at 16″, or about 0.2° of visual arc, for readers with 20/20 vision. For older readers, this increases to 0.3° (~6 pts); for those with much older and less flexible eyes, it risesto
CUTTING UP A DESIGN COMP WITH SASS USING BOOTSTRAP 5: A Cutting up designs can be tough. A common request from colleagues might be to leverage a design framework like Bootstrap on a web project. This can cause anxiety for some. HOME SWEET HOMEPAGE: BE CLEAR, BE HELPFUL, BE HUMAN Say who you are and what you do. Often we see homepages that dive into the details of their product or service without ever giving an overview of what the company actually does. IMARC, A DIGITAL AGENCYSERVICESTHE SECRET TO GETTING YOUR USERS TO EMBRACE CHANGEMARRIOTT HOTELSCREATIVEPRODUCTS Imarc is an award-winning digital agency for forward-thinking brands. We specialize in website design, development, user experience, anddigital marketing.
IMARC
Imarc
ABOUT US - IMARC, A DIGITAL AGENCYIMARC AMESBURY MAIMARC GROUPIMARCLOGIN
Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better.FEATURED WORK
Imarc's results-driven, award-winning work. Imarc works with leading companies to enhance their brands and generate leads. Check out how we’ve transformed brands and their digital experiences. CAREERS - IMARC, A DIGITAL AGENCY Incredible people. We're an interesting group of dedicated individuals who are smart, talented, hardworking, and fun. Our people are located across the country, and we bring contagious excitement, spontaneous applause, and genuine enthusiasm to our work every day. RECOMMENDED URL STRUCTURES FOR GLOBAL WEBSITES 5 REASONS TO USE ADOBE XD Developing the wireframe is one of the first steps in the full Imarc production process that projects go through.. At Imarc, we use a number of Adobe products including Adobe XD, which is the program used to create the wireframes that we then deliver to you, our client. WANT TO REACH YOUNGER DEMOGRAPHICS? USE INSTAGRAM. HERE’SSEE MORE ONIMARC.COM
HOW TO CORRECTLY USE ALT AND TITLE IN HTML IMAGE TAGS Today, I finally put into words a question that had been nagging at the back of my mind for a while “What's the difference between the alt and title attributes on an image?”. You see, I learned to write HTML well before the title element came along, and honestly, for the longest time I didn't give it any thought beyond using it for tooltips.alt tags were what mattered—the text is DAVE TUFTS, PARTNER, CHIEF STRATEGY OFFICER Dave is Chief Strategy Officer + Partner at Imarc. He has been at Imarc since the beginning, with 20+ years of experience building web experiences, managing teams, and growing Imarc. IMARC, A DIGITAL AGENCYSERVICESTHE SECRET TO GETTING YOUR USERS TO EMBRACE CHANGEMARRIOTT HOTELSCREATIVEPRODUCTS Imarc is an award-winning digital agency for forward-thinking brands. We specialize in website design, development, user experience, anddigital marketing.
IMARC
Imarc
ABOUT US - IMARC, A DIGITAL AGENCYIMARC AMESBURY MAIMARC GROUPIMARCLOGIN
Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better.FEATURED WORK
Imarc's results-driven, award-winning work. Imarc works with leading companies to enhance their brands and generate leads. Check out how we’ve transformed brands and their digital experiences. CAREERS - IMARC, A DIGITAL AGENCY Incredible people. We're an interesting group of dedicated individuals who are smart, talented, hardworking, and fun. Our people are located across the country, and we bring contagious excitement, spontaneous applause, and genuine enthusiasm to our work every day. RECOMMENDED URL STRUCTURES FOR GLOBAL WEBSITES 5 REASONS TO USE ADOBE XD Developing the wireframe is one of the first steps in the full Imarc production process that projects go through.. At Imarc, we use a number of Adobe products including Adobe XD, which is the program used to create the wireframes that we then deliver to you, our client. WANT TO REACH YOUNGER DEMOGRAPHICS? USE INSTAGRAM. HERE’SSEE MORE ONIMARC.COM
HOW TO CORRECTLY USE ALT AND TITLE IN HTML IMAGE TAGS Today, I finally put into words a question that had been nagging at the back of my mind for a while “What's the difference between the alt and title attributes on an image?”. You see, I learned to write HTML well before the title element came along, and honestly, for the longest time I didn't give it any thought beyond using it for tooltips.alt tags were what mattered—the text is DAVE TUFTS, PARTNER, CHIEF STRATEGY OFFICER Dave is Chief Strategy Officer + Partner at Imarc. He has been at Imarc since the beginning, with 20+ years of experience building web experiences, managing teams, and growing Imarc. ABOUT US - IMARC, A DIGITAL AGENCY Since 1997, Imarc’s team of 60+ experienced engineers, UX engineers, designers, writers, strategists, and business and marketing experts has been helping more than 300 clients do business better.FEATURED WORK
Imarc's results-driven, award-winning work. Imarc works with leading companies to enhance their brands and generate leads. Check out how we’ve transformed brands and their digital experiences.CONTACT US - IMARC
Whether you have a large scale project, or just want to talk about updating your brand, we’re here to help. Drop us a line! HANDBOOK | IMARC’S CODING STANDARDS AND BEST PRACTICES Handbook of Standards & Best Practices for coding and web design. By Imarc, A Boston-based Digital Agency SKILLSOFT WEBSITE REDESIGN Skillsoft’s branding agency was still finalizing the new brand while Imarc began designing the site. But that didn’t slow us down! Our creative team took the reins using a small interim brand guide to build the first marketing piece showcasing the new brand. WHAT’S THE BEST FONT SIZE FOR THE WEB? The bad news: There are a LOT more variables than "laptop, desktop or phone?". The good news: You can calculate the best font sizes for any user and any device. Here's how! Updated for 2021 with new interactive font size calculator. DAVE TUFTS, PARTNER, CHIEF STRATEGY OFFICER Dave is Chief Strategy Officer + Partner at Imarc. He has been at Imarc since the beginning, with 20+ years of experience building web experiences, managing teams, and growing Imarc. CUTTING UP A DESIGN COMP WITH SASS USING BOOTSTRAP 5: A Cutting up designs can be tough. A common request from colleagues might be to leverage a design framework like Bootstrap on a web project. This can cause anxiety for some. HOME SWEET HOMEPAGE: BE CLEAR, BE HELPFUL, BE HUMAN Say who you are and what you do. Often we see homepages that dive into the details of their product or service without ever giving an overview of what the company actually does. JEFF TURCOTTE, DIRECTOR OF ENGINEERING Jeff is Imarc's Director of Engineering, he leads the Engineering department in crafting reliable, maintainable, secure, and performant web sites and applications for our clients.Menu Imarc
* A Full-Service Digital Agency _IT'S ALL ABOUT YOU._ AND CREATING THE INCREDIBLE. Together we'll create the award-winning digital experiences you need to exceed your marketing goals, expand your business, and engage youraudiences.
FEATURED WORK
Enterprise Website Infor International Website__ View Case Study
FEATURED CAPABILITIES* Research
* Experience Strategy* User Experience
* Visual Design
Internal Application JetBlue Airlines The Anti-Intranet Intranet__ View Case Study
FEATURED CAPABILITIES* Responsive Design
* UI Kits and Pattern Libraries* Visual Design
Strategy & UX Ski Butlers Digital Ski Concierge__ View Case Study
FEATURED CAPABILITIES* User Journeys
* Front-End Development* Custom Craft CMS
INDUSTRY AGNOSTIC
BY DESIGN
* Enterprise
* Legal
* Technology
* Manufacturing
* B2B
* CPAs
* Healthcare
* Education
* Finance
WHO WE ARE
A specialized team of experts who solve complex business problems. Imarc is an award-winning full-service digital agency with a strong focus on web, mobile, and custom application solutions.About Imarc
OUR SERVICES
Strategy & Research
User Experience
Creative
Development
Digital Marketing
The Big Idea
We ignite the spark that lifts your business higher. Whether you have a large-scale project or just want to talk about updating your brand, we're here to help.Let's Talk
OUR LATEST THOUGHTS
Improve Efficiencies with these Site Enhancements Victoria Andersen Posted on Aug 6, 2019 Mapping the Imarc Production Process Alex Canning Posted on Aug 1, 2019 And Now Introducing...the Incredible New Imarc.com Ashley Romagnoli Posted on Jul 8, 2019 #Creative#Digital Marketing
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978-462-8848
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2019 Imarc HQ 21 Water St., First Floor Amesbury, MA 01913* Work
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