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IMEDIA BRAND SUMMIT: THE MOMENTS OF TRUTH The spread of Consumer technologies has forced marketers to identify consumers' critical "moments of truth," across a seemingly infinite array of devices. Smartphones now serve as a bridge between ecommerce and traditional retail, but through a "pull," much more than a "push" device. This makes transparency as important as multi-channel execution, targeting, social responsibility, search, and HOW TV WILL CHANGE THE GAME FOR DIGITAL MARKETERS Nearly 25 percent of consumers go online after viewing a TV ad -- making it high time that TV and digital play nice. Here's how. VIRAL VOICES: WHY ONE PRODUCER WENT DIGITAL Zack Coffman is an experienced producer who has been making and distributing films since 2005. His latest project is LiveSciFi.tv, a live-streaming ghost hunt that saw 5 4 TOOLS FOR EASIER SOCIAL MEDIA MANAGEMENT Social media is the hottest trend in marketing today, and it's dramatically changing how companies market themselves. As the popularity of social media has grown, however, so have the number of networks to update and tools that can help. THE BEST USE OF SEX IN MARKETING David Zaleski is the Media Production Supervisor for iMedia Communications, Inc. and Comexposium USA. He graduated from Loyola Marymount University with a BA in Film & Television Production, specializing in editing, animation, and THE SCORE: BOOMERS' INTERESTS ONLINE The Score: Boomers' Interests Online comScore Media Metrix. 1 COMMENTS106 VIEWS 0 0 0 1
WWW.IMEDIACONNECTION.COM www.imediaconnection.com PROFILE - IMEDIACONNECTION.COM Mez is the Co-Founder and Head of Partnerships at OMG. He’s a marketing mastermind with a wealth of expertise, having overseen 250+ search campaigns and consulted 600+ businesses globally. PROFILE - IMEDIACONNECTION.COM Lauren Wiener, VP of Meredith Interactive, oversees the company’s digital and emerging media business. Meredith Interactive serves nearly nine million women at every life stage and passion point. ULTIMATE TRANSFORMATION Irrelevant messages and unworthy interactions. As evidenced by the much-beleaguered QR code, if you're going to ask consumers to interact, you have to make it worth their while.That means taking them directly to an offer, not to your website. Your landing page might be beautiful, but mobile users have even shorter attention spans thanthose on the web.
IMEDIA BRAND SUMMIT: THE MOMENTS OF TRUTH The spread of Consumer technologies has forced marketers to identify consumers' critical "moments of truth," across a seemingly infinite array of devices. Smartphones now serve as a bridge between ecommerce and traditional retail, but through a "pull," much more than a "push" device. This makes transparency as important as multi-channel execution, targeting, social responsibility, search, and HOW TV WILL CHANGE THE GAME FOR DIGITAL MARKETERS Nearly 25 percent of consumers go online after viewing a TV ad -- making it high time that TV and digital play nice. Here's how. VIRAL VOICES: WHY ONE PRODUCER WENT DIGITAL Zack Coffman is an experienced producer who has been making and distributing films since 2005. His latest project is LiveSciFi.tv, a live-streaming ghost hunt that saw 5 4 TOOLS FOR EASIER SOCIAL MEDIA MANAGEMENT Social media is the hottest trend in marketing today, and it's dramatically changing how companies market themselves. As the popularity of social media has grown, however, so have the number of networks to update and tools that can help. THE BEST USE OF SEX IN MARKETING David Zaleski is the Media Production Supervisor for iMedia Communications, Inc. and Comexposium USA. He graduated from Loyola Marymount University with a BA in Film & Television Production, specializing in editing, animation, and THE SCORE: BOOMERS' INTERESTS ONLINE The Score: Boomers' Interests Online comScore Media Metrix. 1 COMMENTS106 VIEWS 0 0 0 1
WWW.IMEDIACONNECTION.COM www.imediaconnection.com PROFILE - IMEDIA CONNECTION As vice president of advertising sales, Steve Stup is responsible for advertising product planning, strategic account management, sales force management and advertising fulfillment for all of Washingtonpost.Newsweek Interactive's Web properties, including washingtonpost.com and Newsweek.MSNBC.com. PROFILE - IMEDIA CONNECTION Responsible for Toyota.com, BuyaToyota.com, PlanetKaizen.com and Direct Mail and Lead Mgmt initiatives. 18 years with Toyota with various positions in PROFILE - IMEDIACONNECTION.COM In his current role, Scott leads the Critical Mass effort to recognize the evolution of digital consumer behavior and to create work that communicates with clients’ customers using the right message at PROFILE - IMEDIACONNECTION.COM Steve Kondonijakos is the Product Marketing Director at Federated Media Publishing. FMP powers the Independent Web. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. DEATH OF A SALES FUNNEL Commenter: Catherine Mcquaid. 2008, March 23. Hi Scott; Pointing out that buyer behaviour and expectations are a constant, despite the channel is a very valuable observation. U.K. BRANDS DOMINATE HOLIDAY CAMPAIGN VIDEOS Brands came out in full force with holiday campaigns to celebrate this festive time. U.K. brands are especially prone to releasing creative Christmas campaigns, and many brand advocates anticipate the campaignsmonths in advance.
IN 5 WORDS - TRACEY QUINTASOL, DIRECTOR IGNITION FACTORY, OMD Tracy is the Director of the Ignition Factory at OMD, the team dedicated to exploring innovation. Tracy previously worked as head of business development for a start-up that uses video for personalized marketing and communications. THIS SITE IS "SUPERBAD." IN A GOOD WAY! Jetset Studios takes on the latest Judd Apatow film with a retro-cool site packed with teensploitation treasures, green-screen goodies and adult-themed video extras. IMEDIA BRAND SUMMIT: THE MOMENTS OF TRUTH The spread of Consumer technologies has forced marketers to identify consumers' critical "moments of truth," across a seemingly infinite array of devices. Smartphones now serve as a bridge between ecommerce and traditional retail, but through a "pull," much more than a "push" device. This makes transparency as important as multi-channel execution, targeting, social responsibility, search, and NEW MEDIA TO MEDIA PROS: DON’T LABEL ME The past couple of months have been an interesting time for me. I was entrenched in a couple of new business pitches, as well as in manydiscussions
PROFILE - IMEDIACONNECTION.COM Mez is the Co-Founder and Head of Partnerships at OMG. He’s a marketing mastermind with a wealth of expertise, having overseen 250+ search campaigns and consulted 600+ businesses globally. PROFILE - IMEDIACONNECTION.COM Lauren Wiener, VP of Meredith Interactive, oversees the company’s digital and emerging media business. Meredith Interactive serves nearly nine million women at every life stage and passion point. ULTIMATE TRANSFORMATION Irrelevant messages and unworthy interactions. As evidenced by the much-beleaguered QR code, if you're going to ask consumers to interact, you have to make it worth their while.That means taking them directly to an offer, not to your website. Your landing page might be beautiful, but mobile users have even shorter attention spans thanthose on the web.
IMEDIA BRAND SUMMIT: THE MOMENTS OF TRUTH The spread of Consumer technologies has forced marketers to identify consumers' critical "moments of truth," across a seemingly infinite array of devices. Smartphones now serve as a bridge between ecommerce and traditional retail, but through a "pull," much more than a "push" device. This makes transparency as important as multi-channel execution, targeting, social responsibility, search, and HOW TV WILL CHANGE THE GAME FOR DIGITAL MARKETERS Nearly 25 percent of consumers go online after viewing a TV ad -- making it high time that TV and digital play nice. Here's how. VIRAL VOICES: WHY ONE PRODUCER WENT DIGITAL Zack Coffman is an experienced producer who has been making and distributing films since 2005. His latest project is LiveSciFi.tv, a live-streaming ghost hunt that saw 5 4 TOOLS FOR EASIER SOCIAL MEDIA MANAGEMENT Social media is the hottest trend in marketing today, and it's dramatically changing how companies market themselves. As the popularity of social media has grown, however, so have the number of networks to update and tools that can help. THE BEST USE OF SEX IN MARKETING David Zaleski is the Media Production Supervisor for iMedia Communications, Inc. and Comexposium USA. He graduated from Loyola Marymount University with a BA in Film & Television Production, specializing in editing, animation, and THE SCORE: BOOMERS' INTERESTS ONLINE The Score: Boomers' Interests Online comScore Media Metrix. 1 COMMENTS106 VIEWS 0 0 0 1
WWW.IMEDIACONNECTION.COM www.imediaconnection.com PROFILE - IMEDIACONNECTION.COM Mez is the Co-Founder and Head of Partnerships at OMG. He’s a marketing mastermind with a wealth of expertise, having overseen 250+ search campaigns and consulted 600+ businesses globally. PROFILE - IMEDIACONNECTION.COM Lauren Wiener, VP of Meredith Interactive, oversees the company’s digital and emerging media business. Meredith Interactive serves nearly nine million women at every life stage and passion point. ULTIMATE TRANSFORMATION Irrelevant messages and unworthy interactions. As evidenced by the much-beleaguered QR code, if you're going to ask consumers to interact, you have to make it worth their while.That means taking them directly to an offer, not to your website. Your landing page might be beautiful, but mobile users have even shorter attention spans thanthose on the web.
IMEDIA BRAND SUMMIT: THE MOMENTS OF TRUTH The spread of Consumer technologies has forced marketers to identify consumers' critical "moments of truth," across a seemingly infinite array of devices. Smartphones now serve as a bridge between ecommerce and traditional retail, but through a "pull," much more than a "push" device. This makes transparency as important as multi-channel execution, targeting, social responsibility, search, and HOW TV WILL CHANGE THE GAME FOR DIGITAL MARKETERS Nearly 25 percent of consumers go online after viewing a TV ad -- making it high time that TV and digital play nice. Here's how. VIRAL VOICES: WHY ONE PRODUCER WENT DIGITAL Zack Coffman is an experienced producer who has been making and distributing films since 2005. His latest project is LiveSciFi.tv, a live-streaming ghost hunt that saw 5 4 TOOLS FOR EASIER SOCIAL MEDIA MANAGEMENT Social media is the hottest trend in marketing today, and it's dramatically changing how companies market themselves. As the popularity of social media has grown, however, so have the number of networks to update and tools that can help. THE BEST USE OF SEX IN MARKETING David Zaleski is the Media Production Supervisor for iMedia Communications, Inc. and Comexposium USA. He graduated from Loyola Marymount University with a BA in Film & Television Production, specializing in editing, animation, and THE SCORE: BOOMERS' INTERESTS ONLINE The Score: Boomers' Interests Online comScore Media Metrix. 1 COMMENTS106 VIEWS 0 0 0 1
WWW.IMEDIACONNECTION.COM www.imediaconnection.com PROFILE - IMEDIA CONNECTION As vice president of advertising sales, Steve Stup is responsible for advertising product planning, strategic account management, sales force management and advertising fulfillment for all of Washingtonpost.Newsweek Interactive's Web properties, including washingtonpost.com and Newsweek.MSNBC.com. PROFILE - IMEDIA CONNECTION Responsible for Toyota.com, BuyaToyota.com, PlanetKaizen.com and Direct Mail and Lead Mgmt initiatives. 18 years with Toyota with various positions in PROFILE - IMEDIACONNECTION.COM In his current role, Scott leads the Critical Mass effort to recognize the evolution of digital consumer behavior and to create work that communicates with clients’ customers using the right message at PROFILE - IMEDIACONNECTION.COM Steve Kondonijakos is the Product Marketing Director at Federated Media Publishing. FMP powers the Independent Web. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. DEATH OF A SALES FUNNEL Commenter: Catherine Mcquaid. 2008, March 23. Hi Scott; Pointing out that buyer behaviour and expectations are a constant, despite the channel is a very valuable observation. U.K. BRANDS DOMINATE HOLIDAY CAMPAIGN VIDEOS Brands came out in full force with holiday campaigns to celebrate this festive time. U.K. brands are especially prone to releasing creative Christmas campaigns, and many brand advocates anticipate the campaignsmonths in advance.
IN 5 WORDS - TRACEY QUINTASOL, DIRECTOR IGNITION FACTORY, OMD Tracy is the Director of the Ignition Factory at OMD, the team dedicated to exploring innovation. Tracy previously worked as head of business development for a start-up that uses video for personalized marketing and communications. THIS SITE IS "SUPERBAD." IN A GOOD WAY! Jetset Studios takes on the latest Judd Apatow film with a retro-cool site packed with teensploitation treasures, green-screen goodies and adult-themed video extras. IMEDIA BRAND SUMMIT: THE MOMENTS OF TRUTH The spread of Consumer technologies has forced marketers to identify consumers' critical "moments of truth," across a seemingly infinite array of devices. Smartphones now serve as a bridge between ecommerce and traditional retail, but through a "pull," much more than a "push" device. This makes transparency as important as multi-channel execution, targeting, social responsibility, search, and NEW MEDIA TO MEDIA PROS: DON’T LABEL ME The past couple of months have been an interesting time for me. I was entrenched in a couple of new business pitches, as well as in manydiscussions
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