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IMOTIONS
The study of mental workload (also known as cognitive workload) is one of the most important variables in psychology, ergonomics, and human factors for understanding performance. Research articles about mental workload have almost tripled since the 1980s . Despite the popularity of research in this area, there are many possibledefinitions
IMOTIONS
Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study.As we have detailed before on this blog, neuroscience tools are applied daily to a wide variety of use cases: Video advertising, driving and in-vehicle experiences, sensory evaluations, shopper experiences, and many more.IMOTIONS
How the brain responds to various cognitive and sensory marketing stimuli is a fascinating field, which is just now starting to see a renaissance with the addition of advanced research in biometrics and other advanced technologies such as facial expression analysis. At the moment there is an endless supply of neuromarketing information and books available and it can seem hard to know where toIMOTIONS
Eye Tribe Tracker is a commercial product, which allows controlling applications with user’s sight on desktop and tablet computers. Small hardware module (its dimensions – 20cm x 1,9cm x 1,9cm, weight – 70 grams) uses USB 3.0 port. PARTNERS - SHIMMER - IMOTIONS The iMotions-Shimmer integration combines Shimmer’s suite of wearable wireless sensing technology with iMotions’ multimodal human behavior research platform, enabling users to conduct more advanced research. Sensors from 25+ partners integrated, including the wireless Shimmer3 GSR/EDA, EMG, ECG, and Respiration devices. IMOTIONSSEE MORE ON IMOTIONS.COM HOW TO ANALYZE AND INTERPRET HEAT MAPSIMOTIONS
A fully flexible autonomic nervous system allows for the “ rapid generation of modulation of physiological and emotional states in accordance with situational demands ” . Heart rate variability is the direct result of the interaction between these two systems; ECG recordings are therefore a clear measure of autonomic nervous system IMOTIONSPRODUCTACADEMIABUSINESSCONTACT USBIOSENSORSEDUCATION iMotions is an integrated analysis platform made to execute human behavior research with high validity. iMotions seamlessly integrates and synchronizes multiple biometric sensors that provide different human insight; such as Eye Tracking, EDA/GSR, EEG, ECG and Facial Expression Analysis. iMotions funnels all the essential hardware technologies and their respective data into one consistent path IMOTIONS HELP CENTERMY REQUESTSCHARTCONTACT OUR SUPPORT TEAMDOWNLOADREAD THE RELEASE NOTES iMotions Help Center - Get up to speed as quickly as possible with 100s of biometric help articles.IMOTIONS
The study of mental workload (also known as cognitive workload) is one of the most important variables in psychology, ergonomics, and human factors for understanding performance. Research articles about mental workload have almost tripled since the 1980s . Despite the popularity of research in this area, there are many possibledefinitions
IMOTIONS
Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study.As we have detailed before on this blog, neuroscience tools are applied daily to a wide variety of use cases: Video advertising, driving and in-vehicle experiences, sensory evaluations, shopper experiences, and many more.IMOTIONS
How the brain responds to various cognitive and sensory marketing stimuli is a fascinating field, which is just now starting to see a renaissance with the addition of advanced research in biometrics and other advanced technologies such as facial expression analysis. At the moment there is an endless supply of neuromarketing information and books available and it can seem hard to know where toIMOTIONS
Eye Tribe Tracker is a commercial product, which allows controlling applications with user’s sight on desktop and tablet computers. Small hardware module (its dimensions – 20cm x 1,9cm x 1,9cm, weight – 70 grams) uses USB 3.0 port. PARTNERS - SHIMMER - IMOTIONS The iMotions-Shimmer integration combines Shimmer’s suite of wearable wireless sensing technology with iMotions’ multimodal human behavior research platform, enabling users to conduct more advanced research. Sensors from 25+ partners integrated, including the wireless Shimmer3 GSR/EDA, EMG, ECG, and Respiration devices. IMOTIONSSEE MORE ON IMOTIONS.COM HOW TO ANALYZE AND INTERPRET HEAT MAPSIMOTIONS
A fully flexible autonomic nervous system allows for the “ rapid generation of modulation of physiological and emotional states in accordance with situational demands ” . Heart rate variability is the direct result of the interaction between these two systems; ECG recordings are therefore a clear measure of autonomic nervous systemIMOTIONS
The Mobile Testing Accessory is suitable for research or usability tests where you want to understand how people interact with various elements of the user interface on a mobile device, such as when they’re using a mobile website or app.IMOTIONS
The iMotions Facial Expression Analysis Module seamlessly integrates leading automated facial coding engines, such as AFFDEX. Using a webcam, you can live synchronize expressed facial emotions with stimuli directly in the iMotions software. If you have recorded facial videos, you can simply import videos into the iMotions software forfacial
IMOTIONS
Political humor is a wise communicative strategy for politicians to use. However, previous research has not linked politicians’ use of political humor with voter’s emotional reactions and visual attention. Two experiments were conducted using facial expression analysis and eye-trackingIMOTIONS
Today, telerehabilitation based on virtual reality is an area of active research. Therapists using VR-based telerehabilitation can prescribe exercise routines via the web which are then easily accessed and executed by patients from the comfort of their homes.IMOTIONS
The steps outlined below are based off standardized methods and can be conducted via the signal processing toolbox of your choice. iMotions provides an EDA Peak Detection Signal Processing flow via an R Notebook directly in the software using the steps outlined below: 1. HOW TO ANALYZE AND INTERPRET HEAT MAPS There are various ways to carry out data analysis, each of which depends on the research question and the data at hand. While there are various metrics that are captured from eye tracking experiments, we’ll focus on the ones that can be converted into (or from)heatmaps.
SMI RED250 - IMOTIONS The SMI RED250 is a screen-based eye tracker that combines high-speed capabilities at 250 Hz. The eye tracker comes in a modular design that allows different setups with the same system.IMOTIONS
The algorithm was able to recognize nine different emotions (Neutral, Anger, Disgust, Fear, Joy, Sadness, Surprise, Amusement, and Anxiety), nine valence positions, and nine positions on arousal axes. Using the data from only 14 EEG electrodes, an accuracy of approximately 97% was achieved. An approach has been developed for evaluating the WHAT IS THE SUBCONSCIOUS MIND? Once we become more skilled, these movements start to require less conscious awareness until everything begins to flow naturally. All these automatic movements are guided by one of the most powerful inner forces which drives human behavior – the subconscious mind (also commonly referred to as the nonconscious mind). TOP 14 EEG HARDWARE COMPANIES The list below ranks each hardware company according to the number of publications they are associated with (as found through Google Scholar). While not exhaustive, and certainly subject to change, the following represents at least a bird's-eye view of the top EEG hardware companies currently out there. IMOTIONSPRODUCTACADEMIABUSINESSCONTACT USBIOSENSORSEDUCATION iMotions is an integrated analysis platform made to execute human behavior research with high validity. iMotions seamlessly integrates and synchronizes multiple biometric sensors that provide different human insight; such as Eye Tracking, EDA/GSR, EEG, ECG and Facial Expression Analysis. iMotions funnels all the essential hardware technologies and their respective data into one consistent pathGUIDES - IMOTIONS
The iMotions platform is a versatile software solution that allows automotive researchers to conduct in-car human behavior research with a wide range of sensor modalities. From eye tracking and expressed emotion tracking via facial expression, to gold standard EEG, GSR, ECG, EMG and other sensors – all integrated in iMotions’easy-to-use
IMOTIONS
The study of mental workload (also known as cognitive workload) is one of the most important variables in psychology, ergonomics, and human factors for understanding performance. Research articles about mental workload have almost tripled since the 1980s . Despite the popularity of research in this area, there are many possibledefinitions
IMOTIONS
The lower motor neurons are the actual instigators of muscle movement, as they innervate the muscle directly at the neuromuscular junction. This innervation causes the release of Calcium ions within the muscle, ultimately creating a mechanical change in the tension of the muscle . As this process involves depolarization (a change in theIMOTIONS
iMotions Online Data Collection. iMotions Online Data Collection uses a browser interface and a participant’s own webcam to collect data from Facial Expression Analysis and Eye Tracking, which can be combined with online surveying. WHAT IS THE SUBCONSCIOUS MIND? Once we become more skilled, these movements start to require less conscious awareness until everything begins to flow naturally. All these automatic movements are guided by one of the most powerful inner forces which drives human behavior – the subconscious mind (also commonly referred to as the nonconscious mind).IMOTIONS
The strength of psychological research is in knowing as much as. possible about the participants. By combining multiple sensors in iMotions, the data to inform decisions about bias, and the conclusion, is easily obtained, and easily understood. This streamlines the steps to robust results, and adds more assurances to the validity ofresearch.
EEG VS. MRI VS. FMRI The brain is an electrical system – all of our thoughts (conscious or otherwise) are generated through a network of neurons, that send signals to each other with the help of electrical currents. The more electrical signals, the more neuronal communication, which corresponds to more brain activity. The electrodes of an EEG headset can’t TOP 14 EEG HARDWARE COMPANIES The list below ranks each hardware company according to the number of publications they are associated with (as found through Google Scholar). While not exhaustive, and certainly subject to change, the following represents at least a bird's-eye view of the top EEG hardware companies currently out there. WHAT IS RESEARCHER BIAS? (AND HOW TO DEFEAT IT) IMOTIONSPRODUCTACADEMIABUSINESSCONTACT USBIOSENSORSEDUCATION iMotions is an integrated analysis platform made to execute human behavior research with high validity. iMotions seamlessly integrates and synchronizes multiple biometric sensors that provide different human insight; such as Eye Tracking, EDA/GSR, EEG, ECG and Facial Expression Analysis. iMotions funnels all the essential hardware technologies and their respective data into one consistent pathGUIDES - IMOTIONS
The iMotions platform is a versatile software solution that allows automotive researchers to conduct in-car human behavior research with a wide range of sensor modalities. From eye tracking and expressed emotion tracking via facial expression, to gold standard EEG, GSR, ECG, EMG and other sensors – all integrated in iMotions’easy-to-use
IMOTIONS
The study of mental workload (also known as cognitive workload) is one of the most important variables in psychology, ergonomics, and human factors for understanding performance. Research articles about mental workload have almost tripled since the 1980s . Despite the popularity of research in this area, there are many possibledefinitions
IMOTIONS
The lower motor neurons are the actual instigators of muscle movement, as they innervate the muscle directly at the neuromuscular junction. This innervation causes the release of Calcium ions within the muscle, ultimately creating a mechanical change in the tension of the muscle . As this process involves depolarization (a change in theIMOTIONS
iMotions Online Data Collection. iMotions Online Data Collection uses a browser interface and a participant’s own webcam to collect data from Facial Expression Analysis and Eye Tracking, which can be combined with online surveying. WHAT IS THE SUBCONSCIOUS MIND? Once we become more skilled, these movements start to require less conscious awareness until everything begins to flow naturally. All these automatic movements are guided by one of the most powerful inner forces which drives human behavior – the subconscious mind (also commonly referred to as the nonconscious mind).IMOTIONS
The strength of psychological research is in knowing as much as. possible about the participants. By combining multiple sensors in iMotions, the data to inform decisions about bias, and the conclusion, is easily obtained, and easily understood. This streamlines the steps to robust results, and adds more assurances to the validity ofresearch.
EEG VS. MRI VS. FMRI The brain is an electrical system – all of our thoughts (conscious or otherwise) are generated through a network of neurons, that send signals to each other with the help of electrical currents. The more electrical signals, the more neuronal communication, which corresponds to more brain activity. The electrodes of an EEG headset can’t TOP 14 EEG HARDWARE COMPANIES The list below ranks each hardware company according to the number of publications they are associated with (as found through Google Scholar). While not exhaustive, and certainly subject to change, the following represents at least a bird's-eye view of the top EEG hardware companies currently out there. WHAT IS RESEARCHER BIAS? (AND HOW TO DEFEAT IT)GUIDES - IMOTIONS
The iMotions platform is a versatile software solution that allows automotive researchers to conduct in-car human behavior research with a wide range of sensor modalities. From eye tracking and expressed emotion tracking via facial expression, to gold standard EEG, GSR, ECG, EMG and other sensors – all integrated in iMotions’easy-to-use
IMOTIONS
Political humor is a wise communicative strategy for politicians to use. However, previous research has not linked politicians’ use of political humor with voter’s emotional reactions and visual attention. Two experiments were conducted using facial expression analysis and eye-tracking WHAT ARE EMOTIONS AND WHY DO THEY MATTER? For most people feelings and emotions are very much the same. Naturally, we would perceive them as synonyms; two words with the same meaning. However, even though they are dependent on each other, emotions and feelings are rather different things.IMOTIONS
TED Talks are a great way for the world’s most brilliant people to communicate anything from big ideas to minute details in a format that is both easy and entertaining. We have gathered some of the best talks about human behavior below, covering everything from memory and consciousness, to decision-making and the very nature of humanbehavior.
IMOTIONS
Share. Although emotions are notoriously difficult to define, there is little denying that they play a huge role in our lives. They often rule over how we interact with the world, biasing our perceptions when we encounter new stimuli, and shaping how we attend to stimuli too . Emotions can therefore exist as information to guide how weIMOTIONS
iMotions. There are many different methods to go about capturing information on brain structures and functions. The three most common and most frequently used measures are functional Magnetic Resonance Imaging (fMRI), magnetoencephalography (MEG) and electroencephalography (EEG). Of these methods, EEG is the most versatile and cost-efficient FACIAL ACTION CODING SYSTEM (FACS) The Facial Action Coding System (FACS) refers to a set of facial muscle movements that correspond to a displayed emotion.Originally created by Carl-Herman Hjortsjö with 23 facial motion units in 1970, it was subsequently developed further by Paul Ekman, and WallaceFriesen.
IMOTIONS
Emotions are physical and instinctive, instantly prompting bodily reactions to threat, reward, and everything in between. The bodily reactions can be measured objectively by pupil dilation ( eye tracking ), skin conductance (EDA/GSR), brain activity (EEG, fMRI), heart rate (ECG), and facial expressions. Top of Page.IMOTIONS
The galvanic skin response (GSR, which falls under the umbrella term of electrodermal activity, or EDA) refers to changes in sweat gland activity that are reflective of the intensity of our emotional state, otherwise known as emotional arousal. WHAT IS SELECTION BIAS? (AND HOW TO DEFEAT IT) There are several types of selection bias, and most can be prevented before the results are delivered. Although there might not always be an entire airforce on the line when it comes to getting it right, it’s still essential for good research.__
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Your browser does not support the video tag. WE POWER HUMAN INSIGHT A SINGLE SOFTWARE FOR ALL YOUR HUMAN BEHAVIOR RESEARCH Much of human behavior is guided by nonconscious processes. Behavioral research can therefore be complex. We simplify the complex through software giving researchers access to emotional, cognitive and behavioral data in a synthesized way to tap into real-time humanexperiences.
Helping academics progress their research activity and businesses become better attuned to customers. Your browser does not support the video tag. THE IMOTIONS PLATFORM YOUR RESEARCH NEEDS – ALL IN ONE PLACE iMotions is an integrated analysis platform made to execute human behavior research with high validity. iMotions seamlessly integrates and synchronizes multiple biometric sensors that provide different human insight; such as Eye Tracking, EDA/GSR, EEG, ECG and Facial Expression Analysis. iMotions funnels all the essential hardware technologies and their respective data into one consistent path for them to work seamlessly together. * Fewer human errors from manipulating data to synchronize feeds * Substantial cost and time savings on labor synchronizing feeds * Broadest support for sensors including product type and vendors * Out-of-the-box support on study design, data analysis andpresentations
* Accelerated results for validated, fast research reports andpublications
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WHO CAN BENEFIT FROM IMOTIONS WE COVER A WIDE FIELD OF APPLICATION AREAS Consumer Behavior / Neuromarketing * Consumer preference* Product testing
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Psychology / Education* Neuroscience
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Engineering / Product* Product design
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OBJECTIVE DATA FOR UNDERSTANDING EMOTIONAL EXPRESSIONS AcademiaCustomer case iMotions helps Oxford University address entirely new areas of research into emotions. By utilizing an objective and automated system for measurements of facial expressions, Dr. Danielle Shore is able to rapidly explore emotional reactions in game theory contexts.Read full case
NEUROSCIENCE FOR EFFECTIVE DIGITAL STRATEGIES BusinessCustomer case iMotions helps HeyHuman think differently about brands and marketing. By measuring people’s behavior during advertising testing, UX studies, concept development and more, Neuroscience Consultant Aoife McGuinness is able to deliver more nuanced insights and create moreengaging content.
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INNOVATIVE NEUROECONOMICS RESEARCH AT TEXAS A&M AcademiaCustomer case Professor Marco Palma and the Human Behavior Lab at Texas A&M University is pioneering research in neuroeconomics with iMotions, scaling experiments and executing research faster than ever.Read full case
INDUSTRY STANDARD FOR CONSUMER RESEARCH BusinessCustomer case Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.Read full case
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THE IMOTIONS PLATFORM WORKS WITH ANY KIND OF BIOSENSORVarjo VR-1
Tobii Pro Nano
Neuroelectrics Enobio 8 Tobii Pro Eye Tracking Glasses 2Shimmer3 GSR+
Smart Eye Aurora
Pupil Labs Core
Tobii Pro HTC Vive VR HeadsetABM B-Alert X24 EEG
EyeTech VT3
BIOPAC MP160
Smart Eye Pro dx
Tobii Pro Spectrum
Gazepoint GP3
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iMotions works with these partners and more WE SUPPORT YOU ALL THE WAY EXPERTISE AT YOUR FINGERTIPS As part of your software license, you get immediate access to your own personal research consultant who will work with you on your research objective, study design and ensure training and equipment installation for you and your team. As an iMotions client you also get full access to our Help Center containing numerous manuals, guides and articles as well as access to our dedicated Support Team for any day to day technical requirement. We are the Knowledge Partner for +1300 research clients worldwide.Get started
FIND THE SETUP THAT WORKS FOR YOU The iMotions team of experts is here to consult with you on: How to get started with the softwareiMotions Platform
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