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STARTED
InMobi’s innovative reimagining of the waterfall approach to app monetization has been a game-changer for us. We look forward to continuing our collaboration to innovate our monetization strategies while delivering the best possible experience for the millions ofpeople. Bill Alena.
INMOBI
Privacy Policy | Terms | Help Center | Contact Us | Copyright © 2021, All rights reserved. MONETIZE APPS BY DOWNLOADING INMOBI’S SDK InMobi is the world’s leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions INMOBI | ENTERPRISE MOBILE MARKETING & ADVERTISING PLATFORMS InMobi provides Marketing Platform Services, including optimization of advertising campaigns, data analytics/enrichment, segment creation, user acquisition or re-engagement through various digital advertising channels. InMobi receives data into its Marketing Platform from various sources, including end user information collected by oursystems
INMOBI SUPPORT CENTER FOR ADVERTISERS AND PUBLISHERS Option 1: Pulling the Latest SDK via mavenCentral. If you are using Gradle to build your Android applications, you can pull the latest version of the SDK from mavenCentral as described below: Include mavenCentral in your top-level build.gradle file: allprojects { repositories { mavenCentral () } } Add the following line to thedependencies
INMOBI - IDSP APP
InMobi - iDSP App
INMOBI SUPPORT CENTER FOR ADVERTISERS AND PUBLISHERS For banner XML integration, publishers using Android SDK 720 and onwards needs to append “plid-” to placementId TAG as following: ads:placementId="plid-1431977751489005". Now, you can reference the banner in your code: InMobiBanner bannerAd = (InMobiBanner)findViewById (R.id.banner); Once you have the banner instance, you can request for 4 LEGAL ASPECTS YOU NEED TO BE AWARE OF WHEN DEVELOPING A App development presents many of the same issues involved in other software development initiatives. However there are particular confidentiality, intellectual property, privacy and distribution considerations that should be kept in mind when developing a mobile app.1. Confidentiality : Protect your ideas before you are ready to announce them to the worldThe tech industry is constantly PERFORMANCE MARKETING VS BRAND MARKETING: HOW TO BALANCE It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another. They may both be marketing, but they function totally independently, with little regard to what the other team is up to.GLANCE STUDIO
Glance Studio
INMOBI | MOBILE IN-APP ADVERTISING AND MONETIZATION SOLUTIONSGETSTARTED
InMobi’s innovative reimagining of the waterfall approach to app monetization has been a game-changer for us. We look forward to continuing our collaboration to innovate our monetization strategies while delivering the best possible experience for the millions ofpeople. Bill Alena.
INMOBI
Privacy Policy | Terms | Help Center | Contact Us | Copyright © 2021, All rights reserved. MONETIZE APPS BY DOWNLOADING INMOBI’S SDK InMobi is the world’s leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions INMOBI | ENTERPRISE MOBILE MARKETING & ADVERTISING PLATFORMS InMobi provides Marketing Platform Services, including optimization of advertising campaigns, data analytics/enrichment, segment creation, user acquisition or re-engagement through various digital advertising channels. InMobi receives data into its Marketing Platform from various sources, including end user information collected by oursystems
INMOBI SUPPORT CENTER FOR ADVERTISERS AND PUBLISHERS Option 1: Pulling the Latest SDK via mavenCentral. If you are using Gradle to build your Android applications, you can pull the latest version of the SDK from mavenCentral as described below: Include mavenCentral in your top-level build.gradle file: allprojects { repositories { mavenCentral () } } Add the following line to thedependencies
INMOBI - IDSP APP
InMobi - iDSP App
INMOBI SUPPORT CENTER FOR ADVERTISERS AND PUBLISHERS For banner XML integration, publishers using Android SDK 720 and onwards needs to append “plid-” to placementId TAG as following: ads:placementId="plid-1431977751489005". Now, you can reference the banner in your code: InMobiBanner bannerAd = (InMobiBanner)findViewById (R.id.banner); Once you have the banner instance, you can request for 4 LEGAL ASPECTS YOU NEED TO BE AWARE OF WHEN DEVELOPING A App development presents many of the same issues involved in other software development initiatives. However there are particular confidentiality, intellectual property, privacy and distribution considerations that should be kept in mind when developing a mobile app.1. Confidentiality : Protect your ideas before you are ready to announce them to the worldThe tech industry is constantly PERFORMANCE MARKETING VS BRAND MARKETING: HOW TO BALANCE It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another. They may both be marketing, but they function totally independently, with little regard to what the other team is up to.GLANCE STUDIO
Glance Studio
INMOBI EXCHANGE
How InMobi Exchange changes the game for programmatic advertisers: Transparency. Know exactly what's happening with your campaign. Global Scale. Reach 1.6 billion users across 190 countries. Immersive Creatives. Engage users with groundbreaking ad experiences. BLOG | MOBILE ADVERTISING | MONETIZATION | INMOBI Latest Insights on Mobile Marketing. InMobi research team creates whitepapers on the most important topics related to mobile advertising. Often cited by industry analysts, InMobi research is a trusted source for the latest insights on mobile consumer behavior.INMOBI GAMING
InMobi Gaming | Leading Mobile Consumer Market Research Platform for Audience Insights, Market Sizing, Brand Lift Studies, NPS and more. INMOBI PULSE |MOBILE APP CONSUMER MARKET RESEARCH PLATFOM Unlike most solutions in the market, InMobi Pulse delivered end-to-end measurement of a massive OOH campaign. The combination of accurate footfall analysis, deep consumer profiling, and robust measurement of brand lift was a true differentiator. Our client was able to optimize messaging, identify the drivers of campaign performance, and APP MONETIZATION THROUGH MOBILE ADVERTISING The InMobi solution is paying off, with Wattpad enjoying video ad completion rates at nearly 98%". Zeb Jaffer, Founder at Fortafy Games. "InMobi is by far our biggest and preferred monetization partner. From setup, InMobi helped find the best placements to increase the quality of the user experience, increased optimization with expert account MOBILE IN-APP PROGRAMMATIC AD BUYING Get Efficiency on Your Side with High Quality Data Signals. Make your programmatic ad spend go further. Bid confidently on InMobi Exchange, where each user is qualified with 75+ data points sourced from the InMobi SDK and high-fidelity third-party data sources, making each impression buy the right one for your campaign. Learn More. INMOBI | MOBILE ADVERTISING CASE STUDIES AND SUCCESS STORIES The Brand Objective The popularity of telemedicine has soared during the coronavirus pandemic. Since the early days of the lockdown, when health concerns were on the rise, MFine stepped up to connect patients with healthcare professionals and provide high-quality end-to-end healthcare services such as home delivery of medicines, online consultation, and follow-ups via video calls. UNVEILING INMOBI 3.0 It feels like just yesterday that a bunch of us met for coffee and came away with a dream: to build a technology company out of India. A bold dream for that time.It’s been 11 years since then and we have grown, struggled, transformed and continued scaling! Of course, the decade wasn’t without its challenges, but each one of those challenges helped us leap closer to what we are today and INTERNATIONAL WOMEN’S DAY 2020: CELEBRATING WOMEN LEADERS The last decade has witnessed substantial improvements in regards to diversity and equality at the workplace. The evolution of the modern workplace has created an increased focus, on long-overdue changes in the world of business such as empowering women with more professional opportunities and providing equal pay as their male counterparts. APP ONBOARDING CHECKS AT INMOBI Trust and transparency concerns have dominated ad tech headlines over the past few years, with the focus primarily remaining on traffic quality. As fraud continues to evolve, the need for a definitive strategy regarding advertising environments both from a brand safety as well as a user experience perspective has emerged. The term “brand safety” here refers to considerations, practices and INMOBI | MOBILE IN-APP ADVERTISING AND MONETIZATION SOLUTIONSGETSTARTED
InMobi’s innovative reimagining of the waterfall approach to app monetization has been a game-changer for us. We look forward to continuing our collaboration to innovate our monetization strategies while delivering the best possible experience for the millions ofpeople. Bill Alena.
INMOBI
Privacy Policy | Terms | Help Center | Contact Us | Copyright © 2021, All rights reserved. MONETIZE APPS BY DOWNLOADING INMOBI’S SDK InMobi is the world’s leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions INMOBI NOW INTEGRATED WITH MOPUB’S ADVANCED BIDDING With in-app header bidding being widely adopted by publishers across the globe in 2020, we are excited to kickstart the new quarter with InMobi’s integration with MoPub’s in-app bidding solution, Advanced Bidding. Advanced Bidding is the reimagination of header bidding for the mobile app environment, and is designed to help publishers more efficiently monetize their inventory by replacing CHOCOLATE CONSUMPTION TRENDS 2020 SEE MORE ONINMOBI.COM
INMOBI’S LEADERSHIP TEAM AND BOARD InMobi’s Leadership Team and Board | InMobi. Amit Chauhan. SVP and General Counsel InMobi Group. Amit is responsible for the global legal function, including privacy and data protection. Amit is an attorney with over 18 years of experience working with Indian companies and global corporations. Amit specializes in designing and implementing INMOBI | ENTERPRISE MOBILE MARKETING & ADVERTISING PLATFORMS 2.1 Each party acknowledges that: 2.1.1 InMobi shall Process the Personal Data for the purposes of (a) optimizing mobile online advertising campaigns across its ad network whether owned, operated or controlled by InMobi including but not limited to the programmatic channel; (b) interest based targeting of InMobi ad campaigns or othersurvey
MOBILE APP VS WEBSITE STATISTICS: HOW APP USAGE COMPARES Looking for mobile app vs website statistics that highlights the differences between the users of mobile websites and apps? Be sure to download our latest report: Apps vs Mobile Websites: Understanding Their Users. DOWNLOAD NOW Top Insights on Mobile Apps vs Mobile Websites Here’s a sneak peek on some of the top differences across categories between the visitors of a mobile website 4 LEGAL ASPECTS YOU NEED TO BE AWARE OF WHEN DEVELOPING A App development presents many of the same issues involved in other software development initiatives. However there are particular confidentiality, intellectual property, privacy and distribution considerations that should be kept in mind when developing a mobile app.1. Confidentiality : Protect your ideas before you are ready to announce them to the worldThe tech industry is constantly INMOBI SUPPORT CENTER FOR ADVERTISERS AND PUBLISHERS STEP 1: Create a new JSONObject instance as shown below: JSONObject adapterConsent = new JSONObject (); STEP 2: Add individual consent status for each partner SDK. Refer to the list below for partner-specific list of constants exposed in AdapterConsentKeys. These should be used for passing consent for all listed SDKs. INMOBI | MOBILE IN-APP ADVERTISING AND MONETIZATION SOLUTIONSGETSTARTED
InMobi’s innovative reimagining of the waterfall approach to app monetization has been a game-changer for us. We look forward to continuing our collaboration to innovate our monetization strategies while delivering the best possible experience for the millions ofpeople. Bill Alena.
INMOBI
Privacy Policy | Terms | Help Center | Contact Us | Copyright © 2021, All rights reserved. MONETIZE APPS BY DOWNLOADING INMOBI’S SDK InMobi is the world’s leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions INMOBI NOW INTEGRATED WITH MOPUB’S ADVANCED BIDDING With in-app header bidding being widely adopted by publishers across the globe in 2020, we are excited to kickstart the new quarter with InMobi’s integration with MoPub’s in-app bidding solution, Advanced Bidding. Advanced Bidding is the reimagination of header bidding for the mobile app environment, and is designed to help publishers more efficiently monetize their inventory by replacing CHOCOLATE CONSUMPTION TRENDS 2020 SEE MORE ONINMOBI.COM
INMOBI’S LEADERSHIP TEAM AND BOARD InMobi’s Leadership Team and Board | InMobi. Amit Chauhan. SVP and General Counsel InMobi Group. Amit is responsible for the global legal function, including privacy and data protection. Amit is an attorney with over 18 years of experience working with Indian companies and global corporations. Amit specializes in designing and implementing MOBILE APP VS WEBSITE STATISTICS: HOW APP USAGE COMPARES Looking for mobile app vs website statistics that highlights the differences between the users of mobile websites and apps? Be sure to download our latest report: Apps vs Mobile Websites: Understanding Their Users. DOWNLOAD NOW Top Insights on Mobile Apps vs Mobile Websites Here’s a sneak peek on some of the top differences across categories between the visitors of a mobile website INMOBI | ENTERPRISE MOBILE MARKETING & ADVERTISING PLATFORMS 2.1 Each party acknowledges that: 2.1.1 InMobi shall Process the Personal Data for the purposes of (a) optimizing mobile online advertising campaigns across its ad network whether owned, operated or controlled by InMobi including but not limited to the programmatic channel; (b) interest based targeting of InMobi ad campaigns or othersurvey
4 LEGAL ASPECTS YOU NEED TO BE AWARE OF WHEN DEVELOPING A App development presents many of the same issues involved in other software development initiatives. However there are particular confidentiality, intellectual property, privacy and distribution considerations that should be kept in mind when developing a mobile app.1. Confidentiality : Protect your ideas before you are ready to announce them to the worldThe tech industry is constantly INMOBI SUPPORT CENTER FOR ADVERTISERS AND PUBLISHERS STEP 1: Create a new JSONObject instance as shown below: JSONObject adapterConsent = new JSONObject (); STEP 2: Add individual consent status for each partner SDK. Refer to the list below for partner-specific list of constants exposed in AdapterConsentKeys. These should be used for passing consent for all listed SDKs. INMOBI PRESS RELEASE InMobi Ranked 12th on 2019 CNBC Disruptor 50 List. May 15, 2019. San Francisco, CA - May 15, 2019 – The InMobi Group, which powers intelligent, mobile-first experiences for enterprises and consumers, today announced it was named on the 2019 CNBC Disruptor 50 list, theirannual.
IN APP ADVERTISING & MOBILE AD CAMPAIGNS PERFECTED The InMobi Advertising Cloud addresses all of your in app advertising needs, ensuring your mobile ad campaigns yield real results. Our 10+ years of mobile advertising experience help you maximize ROI and reach your target audience effectively. INMOBI | MOBILE ADVERTISING CASE STUDIES AND SUCCESS STORIES The Brand Objective The popularity of telemedicine has soared during the coronavirus pandemic. Since the early days of the lockdown, when health concerns were on the rise, MFine stepped up to connect patients with healthcare professionals and provide high-quality end-to-end healthcare services such as home delivery of medicines, online consultation, and follow-ups via video calls. INMOBI | ENTERPRISE MOBILE MARKETING & ADVERTISING PLATFORMS 2.1 Each party acknowledges that: 2.1.1 InMobi shall Process the Personal Data for the purposes of (a) optimizing mobile online advertising campaigns across its ad network whether owned, operated or controlled by InMobi including but not limited to the programmatic channel; (b) interest based targeting of InMobi ad campaigns or othersurvey
INMOBI | MOBILE ADVERTISING CASE STUDIES AND SUCCESS STORIES About The UA Campaign Unico Studio is a leading mobile game development company whose primary aim is to reach game players across the globe and provide a INMOBI’S LEADERSHIP TEAM AND BOARD InMobi’s Leadership Team and Board | InMobi. Amit Chauhan. SVP and General Counsel InMobi Group. Amit is responsible for the global legal function, including privacy and data protection. Amit is an attorney with over 18 years of experience working with Indian companies and global corporations. Amit specializes in designing and implementing HOW DOES MOBILE APP ADVERTISING WORK? DISPELLING COMMON IN Not many people know how to answer “how does mobile app advertising work?” and as a result, many in-app advertising myths persist. INMOBI SUPPORT CENTER FOR ADVERTISERS AND PUBLISHERS For banner XML integration, publishers using Android SDK 720 and onwards needs to append “plid-” to placementId TAG as following: ads:placementId="plid-1431977751489005". Now, you can reference the banner in your code: InMobiBanner bannerAd = (InMobiBanner)findViewById (R.id.banner); Once you have the banner instance, you can request for HOW DOES ATT CHANGE THE RULES FOR MMPS? Apple’s AppTrackingTransparency (ATT) came into effect on April 26 with the release of iOS 14.5. This OS version now makes it mandatory for mobile apps to seek permission to track the iOS 14.5 users beyond the app in use via IDFA, Apple’s device-level identifier. HOW TO DRIVE RETAIL FOOTFALL USING IN-APP ADVERTISING The rise of m-commerce, or mobile commerce, is unprecedented. According to data from eMarketer, m- commerce sales originating just from mobile phones will likely top $349 million in 2021. This year, overall retail sales coming from mobile devices is expected to account for more than $424 million, accounting for close to 54% of all online shopping dollars spent. INMOBI | MOBILE IN-APP ADVERTISING AND MONETIZATION SOLUTIONSGETSTARTED
InMobi’s innovative reimagining of the waterfall approach to app monetization has been a game-changer for us. We look forward to continuing our collaboration to innovate our monetization strategies while delivering the best possible experience for the millions ofpeople. Bill Alena.
INMOBI
Privacy Policy | Terms | Help Center | Contact Us | Copyright © 2021, All rights reserved. MONETIZE APPS BY DOWNLOADING INMOBI’S SDK InMobi is the world’s leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions INMOBI NOW INTEGRATED WITH MOPUB’S ADVANCED BIDDING With in-app header bidding being widely adopted by publishers across the globe in 2020, we are excited to kickstart the new quarter with InMobi’s integration with MoPub’s in-app bidding solution, Advanced Bidding. Advanced Bidding is the reimagination of header bidding for the mobile app environment, and is designed to help publishers more efficiently monetize their inventory by replacing CHOCOLATE CONSUMPTION TRENDS 2020 SEE MORE ONINMOBI.COM
INMOBI’S LEADERSHIP TEAM AND BOARD InMobi’s Leadership Team and Board | InMobi. Amit Chauhan. SVP and General Counsel InMobi Group. Amit is responsible for the global legal function, including privacy and data protection. Amit is an attorney with over 18 years of experience working with Indian companies and global corporations. Amit specializes in designing and implementing INMOBI | ENTERPRISE MOBILE MARKETING & ADVERTISING PLATFORMS 2.1 Each party acknowledges that: 2.1.1 InMobi shall Process the Personal Data for the purposes of (a) optimizing mobile online advertising campaigns across its ad network whether owned, operated or controlled by InMobi including but not limited to the programmatic channel; (b) interest based targeting of InMobi ad campaigns or othersurvey
MOBILE APP VS WEBSITE STATISTICS: HOW APP USAGE COMPARES Looking for mobile app vs website statistics that highlights the differences between the users of mobile websites and apps? Be sure to download our latest report: Apps vs Mobile Websites: Understanding Their Users. DOWNLOAD NOW Top Insights on Mobile Apps vs Mobile Websites Here’s a sneak peek on some of the top differences across categories between the visitors of a mobile website 4 LEGAL ASPECTS YOU NEED TO BE AWARE OF WHEN DEVELOPING A App development presents many of the same issues involved in other software development initiatives. However there are particular confidentiality, intellectual property, privacy and distribution considerations that should be kept in mind when developing a mobile app.1. Confidentiality : Protect your ideas before you are ready to announce them to the worldThe tech industry is constantly INMOBI SUPPORT CENTER FOR ADVERTISERS AND PUBLISHERS STEP 1: Create a new JSONObject instance as shown below: JSONObject adapterConsent = new JSONObject (); STEP 2: Add individual consent status for each partner SDK. Refer to the list below for partner-specific list of constants exposed in AdapterConsentKeys. These should be used for passing consent for all listed SDKs. INMOBI | MOBILE IN-APP ADVERTISING AND MONETIZATION SOLUTIONSGETSTARTED
InMobi’s innovative reimagining of the waterfall approach to app monetization has been a game-changer for us. We look forward to continuing our collaboration to innovate our monetization strategies while delivering the best possible experience for the millions ofpeople. Bill Alena.
INMOBI
Privacy Policy | Terms | Help Center | Contact Us | Copyright © 2021, All rights reserved. MONETIZE APPS BY DOWNLOADING INMOBI’S SDK InMobi is the world’s leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions INMOBI NOW INTEGRATED WITH MOPUB’S ADVANCED BIDDING With in-app header bidding being widely adopted by publishers across the globe in 2020, we are excited to kickstart the new quarter with InMobi’s integration with MoPub’s in-app bidding solution, Advanced Bidding. Advanced Bidding is the reimagination of header bidding for the mobile app environment, and is designed to help publishers more efficiently monetize their inventory by replacing CHOCOLATE CONSUMPTION TRENDS 2020 SEE MORE ONINMOBI.COM
INMOBI’S LEADERSHIP TEAM AND BOARD InMobi’s Leadership Team and Board | InMobi. Amit Chauhan. SVP and General Counsel InMobi Group. Amit is responsible for the global legal function, including privacy and data protection. Amit is an attorney with over 18 years of experience working with Indian companies and global corporations. Amit specializes in designing and implementing INMOBI | ENTERPRISE MOBILE MARKETING & ADVERTISING PLATFORMS 2.1 Each party acknowledges that: 2.1.1 InMobi shall Process the Personal Data for the purposes of (a) optimizing mobile online advertising campaigns across its ad network whether owned, operated or controlled by InMobi including but not limited to the programmatic channel; (b) interest based targeting of InMobi ad campaigns or othersurvey
MOBILE APP VS WEBSITE STATISTICS: HOW APP USAGE COMPARES Looking for mobile app vs website statistics that highlights the differences between the users of mobile websites and apps? Be sure to download our latest report: Apps vs Mobile Websites: Understanding Their Users. DOWNLOAD NOW Top Insights on Mobile Apps vs Mobile Websites Here’s a sneak peek on some of the top differences across categories between the visitors of a mobile website 4 LEGAL ASPECTS YOU NEED TO BE AWARE OF WHEN DEVELOPING A App development presents many of the same issues involved in other software development initiatives. However there are particular confidentiality, intellectual property, privacy and distribution considerations that should be kept in mind when developing a mobile app.1. Confidentiality : Protect your ideas before you are ready to announce them to the worldThe tech industry is constantly INMOBI SUPPORT CENTER FOR ADVERTISERS AND PUBLISHERS STEP 1: Create a new JSONObject instance as shown below: JSONObject adapterConsent = new JSONObject (); STEP 2: Add individual consent status for each partner SDK. Refer to the list below for partner-specific list of constants exposed in AdapterConsentKeys. These should be used for passing consent for all listed SDKs. INMOBI PRESS RELEASE InMobi Ranked 12th on 2019 CNBC Disruptor 50 List. May 15, 2019. San Francisco, CA - May 15, 2019 – The InMobi Group, which powers intelligent, mobile-first experiences for enterprises and consumers, today announced it was named on the 2019 CNBC Disruptor 50 list, theirannual.
IN APP ADVERTISING & MOBILE AD CAMPAIGNS PERFECTED The InMobi Advertising Cloud addresses all of your in app advertising needs, ensuring your mobile ad campaigns yield real results. Our 10+ years of mobile advertising experience help you maximize ROI and reach your target audience effectively. INMOBI | MOBILE ADVERTISING CASE STUDIES AND SUCCESS STORIES The Brand Objective The popularity of telemedicine has soared during the coronavirus pandemic. Since the early days of the lockdown, when health concerns were on the rise, MFine stepped up to connect patients with healthcare professionals and provide high-quality end-to-end healthcare services such as home delivery of medicines, online consultation, and follow-ups via video calls. INMOBI | ENTERPRISE MOBILE MARKETING & ADVERTISING PLATFORMS 2.1 Each party acknowledges that: 2.1.1 InMobi shall Process the Personal Data for the purposes of (a) optimizing mobile online advertising campaigns across its ad network whether owned, operated or controlled by InMobi including but not limited to the programmatic channel; (b) interest based targeting of InMobi ad campaigns or othersurvey
INMOBI | MOBILE ADVERTISING CASE STUDIES AND SUCCESS STORIES About The UA Campaign Unico Studio is a leading mobile game development company whose primary aim is to reach game players across the globe and provide a INMOBI’S LEADERSHIP TEAM AND BOARD InMobi’s Leadership Team and Board | InMobi. Amit Chauhan. SVP and General Counsel InMobi Group. Amit is responsible for the global legal function, including privacy and data protection. Amit is an attorney with over 18 years of experience working with Indian companies and global corporations. Amit specializes in designing and implementing HOW DOES MOBILE APP ADVERTISING WORK? DISPELLING COMMON IN Not many people know how to answer “how does mobile app advertising work?” and as a result, many in-app advertising myths persist. INMOBI SUPPORT CENTER FOR ADVERTISERS AND PUBLISHERS For banner XML integration, publishers using Android SDK 720 and onwards needs to append “plid-” to placementId TAG as following: ads:placementId="plid-1431977751489005". Now, you can reference the banner in your code: InMobiBanner bannerAd = (InMobiBanner)findViewById (R.id.banner); Once you have the banner instance, you can request for HOW DOES ATT CHANGE THE RULES FOR MMPS? Apple’s AppTrackingTransparency (ATT) came into effect on April 26 with the release of iOS 14.5. This OS version now makes it mandatory for mobile apps to seek permission to track the iOS 14.5 users beyond the app in use via IDFA, Apple’s device-level identifier. HOW TO DRIVE RETAIL FOOTFALL USING IN-APP ADVERTISING The rise of m-commerce, or mobile commerce, is unprecedented. According to data from eMarketer, m- commerce sales originating just from mobile phones will likely top $349 million in 2021. This year, overall retail sales coming from mobile devices is expected to account for more than $424 million, accounting for close to 54% of all online shopping dollars spent. We use necessary and (optional) analytics cookies on our websites to analyze traffic and personalize content. You can read our cookie policy to understand how we use cookies. You may press 'decline' if you do not want us to use optional cookies. We will set a cookie on your device to remember and honor your preference.AcceptDecline
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Mediation Platform
DRIVING REAL CONNECTIONS We help brands understand, identify, engage and acquire consumers.EXPLORE PRODUCTS
MOBILE MARKETING
Today’s consumer is evolving at a speed that is difficult to keep pace with. Leverage InMobi’s technology platform and exclusive access to mobile intelligence, and create new paths to understand, identify, engage and acquire consumers. UNDERSTAND AND IDENTIFY YOUR TARGET CONSUMERS Discover the ever-evolving needs of consumers through InMobi Pulse. Identify the best customer segments using InMobi Audiences and supercharge your marketing campaigns.PULSE | AUDIENCES
ENGAGE AND ACQUIRE YOUR BEST CUSTOMERS Deliver brand experiences that inspire action using InMobi Exchange. Acquire high-quality users at scale with InMobi DSP and grow yourbusiness.
EXCHANGE | DSP
PRODUCT SHOWCASE
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DSP
GET THE MOST OUT OF YOUR IN-APP PROGRAMMATIC SPENDS Get higher ROI, complete transparency and full control over your media spends. Scale your mobile growth with a platform that is outcome-driven - one that optimize for actions, not installs.LEARN MORE
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Pulse
MAKE CONFIDENT DECISIONS THROUGH INSIGHTS FROM MOBILE DATA ANDRESEARCH
Harness the power of observed behavioural data and mobile research to understand your customers better.LEARN MORE
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Audiences
FUEL CAMPAIGN PERFORMANCE WITH LASER-FOCUSED TARGETING Harnesses the power of unique, always-on segments to engage and activate your best customers.LEARN MORE
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Exchange
REACH PREMIUM IN-APP AUDIENCES PROGRAMMATICALLY Maximize ROI for you mobile marketing campaigns by reaching high quality global audiences with compelling creatives.LEARN MORE
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DSP
GET THE MOST OUT OF YOUR IN-APP PROGRAMMATIC SPENDS Get higher ROI, complete transparency and full control over your media spends. Scale your mobile growth with a platform that is outcome-driven - one that optimize for actions, not installs.LEARN MORE
*
Pulse
MAKE CONFIDENT DECISIONS THROUGH INSIGHTS FROM MOBILE DATA ANDRESEARCH
Harness the power of observed behavioural data and mobile research to understand your customers better.LEARN MORE
Pulse
MAKE CONFIDENT DECISIONS THROUGH INSIGHTS FROM MOBILE DATA ANDRESEARCH
Harness the power of observed behavioural data and mobile research to understand your customers better.LEARN MORE
Audiences
FUEL CAMPAIGN PERFORMANCE WITH LASER-FOCUSED TARGETING Harnesses the power of unique, always-on segments to engage and activate your best customers.LEARN MORE
Exchange
REACH PREMIUM IN-APP AUDIENCES PROGRAMMATICALLY Maximize ROI for you mobile marketing campaigns by reaching high quality global audiences with compelling creatives.LEARN MORE
DSP
GET THE MOST OUT OF YOUR IN-APP PROGRAMMATIC SPENDS Harnesses the power of unique, always-on segments to engage and activate your best customers.LEARN MORE
LEADING BRANDS TRUST INMOBILEARN WITH INMOBI
HOW WILL THE MOBILE APP ADVERTISING MARKET EVOLVE IN 2020? The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange...READ MORE
8 min read
HOW ARE IN-APP ADVERTISING RATES CALCULATED?READ MORE
5 min read
HOW DOES IN-APP ADVERTISING WORK?READ MORE
5 min read
CUSTOMER SUCCESS STORIES*
We were impressed with the speed and efficiency of using InMobi Pulse. The targeting features allowed us to reach in-store visitors and collect real-time, genuine feedback on the customer experience 4x faster than our existing tools.Amit Doshi
CMO, Lenovo India
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InMobi’s expertise in building highly engaging, mobile-first experiences is critical for brands like LG. We are glad to be partnering in a first-of-its-kind innovation to leverage the potential of mobile to its fullest.Abhiral Bhansali
Product Head, Premium TVs, LG ElectronicsWATCH NOW
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CASE STUDY
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It was the first time we had leveraged InMobi for our digital campaign. The results were simply phenomenal. The engagement received was far higher than other social platforms and we were able to drive relevance much better through very sharp targeting.Ishita Kumar
Sr. Brand Manager, Kellogg’s IndiaSEE CASE STUDY
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InMobi’s innovative reimagining of the waterfall approach to app monetization has been a game-changer for us. We look forward to continuing our collaboration to innovate our monetization strategies while delivering the best possible experience for the millions ofpeople.
Bill Alena
Chief Revenue Officer at The Meet GroupSEE CASE STUDY
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We were impressed with the speed and efficiency of using InMobi Pulse. The targeting features allowed us to reach in-store visitors and collect real-time, genuine feedback on the customer experience 4x faster than our existing tools.Amit Doshi
CMO, Lenovo India
SEE CASE STUDY
*
InMobi’s expertise in building highly engaging, mobile-first experiences is critical for brands like LG. We are glad to be partnering in a first-of-its-kind innovation to leverage the potential of mobile to its fullest.Abhiral Bhansali
Product Head, Premium TVs, LG ElectronicsWATCH NOW
| SEE
CASE STUDY
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