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ACTIVE CONVERSATION INTELLIGENCE Schedule a demo. Call Sales. +1 888 989-4996. Log in. Get a demo. Better Experiences. More Conversions. Higher Revenue. From marketing to sales and eCommerce to CX, Invoca’s active conversation intelligence platform enables revenue teams to create better buying experiences, drive more leads, and increase revenue. Facebook
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Learn how healthcare companies use call tracking and conversational analytics to optimize marketing and better serve patients. 12 METRICS YOU NEED TO MEASURE BRAND AWARENESS 7 AWESOME EXAMPLES OF LANDING PAGES THAT DRIVE CLICK-TO-CALL So we’d like to applaud those businesses and show you some of our favorite landing pages using either click-to-call buttons or great call CTAs. 1. Vivint Smart Home (Desktop) We have always loved Vivint’s clean design, and this desktop landing page is a perfect example of why we love it so much. INVOCA INTEGRATION WITH FACEBOOK The Invoca integration for Facebook uncovers true performance for calls driven by Facebook ads. You'll see cost and revenue for calls alongside online actions for a more accurate return on ad spend calculation. Additionally, you'll create more accurate Custom Audiences and dynamically seed them based on callers that meet selected Invoca Signals. WHAT IS IDFA AND WHY APPLE KILLED IT: EVERYTHING MARKETERS The death of third-party browser cookies seemed like the apocalypse for advertisers last year. Now they have been dealt another blow as Apple has essentially killed the IDFA, or identifier for advertisers, in iOS 14. Many non-technical marketers probably haven’t heard of this before, so let’s dive into WTF IDFA is, what the loss of this technology means for marketers, and how it impacts HOW 6 INDUSTRIES RANK WHEN IT COMES TO EMOTIONAL Telecommunications brands are falling short in consumers’ eyes when it comes to personalization — ranking lowest of all industries. Consumers said insurance reps offer more support and personalization than those in other industries. Healthcare ranked lowest in adaptability, with a mere 17 percent of consumers saying repsdemonstrated this
TRACKING COOKIES ARE DEAD: WHAT MARKETERS CAN DO ABOUT IT Tracking Cookies are Dead: What Marketers Can Do About It. The tracking cookie continues to crumble. Firefox and Safari already block tracking cookies by default, and not only has Google's Chrome browser joined the third-party-cookie-blocking fray, the search giant has announced that it will not roll out alternative user-level adidentifiers to
ACTIVE CONVERSATION INTELLIGENCE Schedule a demo. Call Sales. +1 888 989-4996. Log in. Get a demo. Better Experiences. More Conversions. Higher Revenue. From marketing to sales and eCommerce to CX, Invoca’s active conversation intelligence platform enables revenue teams to create better buying experiences, drive more leads, and increase revenue.INVOCA BLOG TOPIC
Learn how healthcare companies use call tracking and conversational analytics to optimize marketing and better serve patients. 12 METRICS YOU NEED TO MEASURE BRAND AWARENESS 7 AWESOME EXAMPLES OF LANDING PAGES THAT DRIVE CLICK-TO-CALL So we’d like to applaud those businesses and show you some of our favorite landing pages using either click-to-call buttons or great call CTAs. 1. Vivint Smart Home (Desktop) We have always loved Vivint’s clean design, and this desktop landing page is a perfect example of why we love it so much. INVOCA INTEGRATION WITH FACEBOOK The Invoca integration for Facebook uncovers true performance for calls driven by Facebook ads. You'll see cost and revenue for calls alongside online actions for a more accurate return on ad spend calculation. Additionally, you'll create more accurate Custom Audiences and dynamically seed them based on callers that meet selected Invoca Signals. WHAT IS IDFA AND WHY APPLE KILLED IT: EVERYTHING MARKETERS The death of third-party browser cookies seemed like the apocalypse for advertisers last year. Now they have been dealt another blow as Apple has essentially killed the IDFA, or identifier for advertisers, in iOS 14. Many non-technical marketers probably haven’t heard of this before, so let’s dive into WTF IDFA is, what the loss of this technology means for marketers, and how it impacts HOW 6 INDUSTRIES RANK WHEN IT COMES TO EMOTIONAL Telecommunications brands are falling short in consumers’ eyes when it comes to personalization — ranking lowest of all industries. Consumers said insurance reps offer more support and personalization than those in other industries. Healthcare ranked lowest in adaptability, with a mere 17 percent of consumers saying repsdemonstrated this
TRACKING COOKIES ARE DEAD: WHAT MARKETERS CAN DO ABOUT IT Tracking Cookies are Dead: What Marketers Can Do About It. The tracking cookie continues to crumble. Firefox and Safari already block tracking cookies by default, and not only has Google's Chrome browser joined the third-party-cookie-blocking fray, the search giant has announced that it will not roll out alternative user-level adidentifiers to
6 THINGS AI CAN'T DO (YET) Here’s a quick look at six things AI can’t do — at least, not yet. 1. AI Can’t Multitask. Most AI systems are highly trained to solve specific problems, although AI innovators are trying to evolve the technology so that it can perform different types of tasks at once. Google recently made significant strides on THE FUTURE OF MARKETING: PREDICTING CONSUMER BEHAVIOR WITH AI Understanding what consumers want and need — ideally, before they even do — is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier, especially with the emergence of deep learning.. A subset of AI, deep learning has the potential to transform the future of marketing by helping businesses to predict consumer behavior.ABOUT INVOCA
Mike Weaver. SVP, Engineering. Nathan has over 15 years of experience as a product growth leader, driving enterprise product development for marketing and advertising technology software companies. Prior to joining Invoca, Nathan was Director of Product Management at Adconion Direct, acquired by Amobee / Singapore Telecom in 2014. THE BEST CALL TRACKING TOOL FOR MARKETING The call tracking solution for digital marketers. When a customer jumps from the digital world to the phone, call tracking bridges the data gap by showing you all the online touchpoints that led to a phone call. Invoca’s AI-powered call tracking and analytics platform tracks the entire customer journey before, during, and after the call. INVOCA NAMED INC. BEST WORKPLACE OF 2020 Invoca Named Inc. Best Workplace of 2020. Invoca is honored to be listed in the Inc. Best Workplaces of 2020, which marks our third consecutive year as an honoree. Our celebration looks a lot different this year, as employees continue to work from home during theoutbreak.
CALL TRACKING & ANALYTICS The customer journey doesn't end after a phone call. With Invoca, you can use outcome data gathered from phone calls to enhance your other marketing tools and expand your reach to likely buyers. By pushing call analytics into media platforms like Google Ads and Facebook, or DMPs like Adobe Audience Manager, marketers can create targetable THE CONTACT CENTER’S GROWING ROLE IN THE DIGITAL CUSTOMER The contact center playing a critical role in the digital customer journey at first sounds as reasonable as saying cats are what make the internet work. But when you look a little deeper, you’ll see that the contact center is frequently a linchpin in the buying journey that can make or break your sales goals. CONTACT CENTER AGENT COACHING & COLLABORATION See how conversation intelligence streamlines contact center agent coaching, improves call handling quality and close rates, and boostsagent performance.
HOW TO TRACK PHONE CALLS IN GOOGLE ANALYTICS: A SIMPLE GUIDE Here’s how to set up call tracking in Google Analytics. First, you must have call extensions and call reporting set up in your Google Ads account. Create your phone call conversion actions in Google Ads. These actions should be whatever you consider a conversion. Such as “appointment set” or “item purchased”. Set your call length. INVOCA INTEGRATION WITH FACEBOOK The Invoca integration for Facebook uncovers true performance for calls driven by Facebook ads. You'll see cost and revenue for calls alongside online actions for a more accurate return on ad spend calculation. Additionally, you'll create more accurate Custom Audiences and dynamically seed them based on callers that meet selected Invoca Signals. 6 REASONS FOR EXCESSIVE INBOUND CALL VOLUME An ecommerce fix may be faster and more economical than a huge call center expansion. If something is going right (or wrong) that boosts your call volume, a call analytics solution like Invoca can help you sustain the surge or escape the storm and better serve all of your customers. Call 855-727-9492 or click here to schedule a demo. THE FUTURE OF MARKETING: PREDICTING CONSUMER BEHAVIOR WITH AI Understanding what consumers want and need — ideally, before they even do — is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier, especially with the emergence of deep learning.. A subset of AI, deep learning has the potential to transform the future of marketing by helping businesses to predict consumer behavior. CALL TRACKING RESOURCES Everything Marketers Need to Know About Connecting Phone Calls with Google Ads. About 70% of mobile searchers call a business straight from Google search. Infographic. What makes call tracking a must-have for marketers. Invoca surveyed marketers who use call tracking and analytics software and asked how they use it.ABOUT INVOCA
Mike Weaver. SVP, Engineering. Nathan has over 15 years of experience as a product growth leader, driving enterprise product development for marketing and advertising technology software companies. Prior to joining Invoca, Nathan was Director of Product Management at Adconion Direct, acquired by Amobee / Singapore Telecom in 2014. WHAT IS IDFA AND WHY APPLE KILLED IT: EVERYTHING MARKETERS The death of third-party browser cookies seemed like the apocalypse for advertisers last year. Now they have been dealt another blow as Apple has essentially killed the IDFA, or identifier for advertisers, in iOS 14. Many non-technical marketers probably haven’t heard of this before, so let’s dive into WTF IDFA is, what the loss of this technology means for marketers, and how it impacts 12 METRICS YOU NEED TO MEASURE BRAND AWARENESS TRACKING COOKIES ARE DEAD: WHAT MARKETERS CAN DO ABOUT IT Tracking Cookies are Dead: What Marketers Can Do About It. The tracking cookie continues to crumble. Firefox and Safari already block tracking cookies by default, and not only has Google's Chrome browser joined the third-party-cookie-blocking fray, the search giant has announced that it will not roll out alternative user-level adidentifiers to
7 AWESOME EXAMPLES OF LANDING PAGES THAT DRIVE CLICK-TO-CALL So we’d like to applaud those businesses and show you some of our favorite landing pages using either click-to-call buttons or great call CTAs. 1. Vivint Smart Home (Desktop) We have always loved Vivint’s clean design, and this desktop landing page is a perfect example of why we love it so much. HOW 6 INDUSTRIES RANK WHEN IT COMES TO EMOTIONAL Telecommunications brands are falling short in consumers’ eyes when it comes to personalization — ranking lowest of all industries. Consumers said insurance reps offer more support and personalization than those in other industries. Healthcare ranked lowest in adaptability, with a mere 17 percent of consumers saying repsdemonstrated this
INVOCA INTEGRATION WITH FACEBOOK The Invoca integration for Facebook uncovers true performance for calls driven by Facebook ads. You'll see cost and revenue for calls alongside online actions for a more accurate return on ad spend calculation. Additionally, you'll create more accurate Custom Audiences and dynamically seed them based on callers that meet selected Invoca Signals. 6 THINGS AI CAN'T DO (YET) Here’s a quick look at six things AI can’t do — at least, not yet. 1. AI Can’t Multitask. Most AI systems are highly trained to solve specific problems, although AI innovators are trying to evolve the technology so that it can perform different types of tasks at once. Google recently made significant strides on THE FUTURE OF MARKETING: PREDICTING CONSUMER BEHAVIOR WITH AI Understanding what consumers want and need — ideally, before they even do — is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier, especially with the emergence of deep learning.. A subset of AI, deep learning has the potential to transform the future of marketing by helping businesses to predict consumer behavior. CALL TRACKING RESOURCES Everything Marketers Need to Know About Connecting Phone Calls with Google Ads. About 70% of mobile searchers call a business straight from Google search. Infographic. What makes call tracking a must-have for marketers. Invoca surveyed marketers who use call tracking and analytics software and asked how they use it.ABOUT INVOCA
Mike Weaver. SVP, Engineering. Nathan has over 15 years of experience as a product growth leader, driving enterprise product development for marketing and advertising technology software companies. Prior to joining Invoca, Nathan was Director of Product Management at Adconion Direct, acquired by Amobee / Singapore Telecom in 2014. WHAT IS IDFA AND WHY APPLE KILLED IT: EVERYTHING MARKETERS The death of third-party browser cookies seemed like the apocalypse for advertisers last year. Now they have been dealt another blow as Apple has essentially killed the IDFA, or identifier for advertisers, in iOS 14. Many non-technical marketers probably haven’t heard of this before, so let’s dive into WTF IDFA is, what the loss of this technology means for marketers, and how it impacts 12 METRICS YOU NEED TO MEASURE BRAND AWARENESS TRACKING COOKIES ARE DEAD: WHAT MARKETERS CAN DO ABOUT IT Tracking Cookies are Dead: What Marketers Can Do About It. The tracking cookie continues to crumble. Firefox and Safari already block tracking cookies by default, and not only has Google's Chrome browser joined the third-party-cookie-blocking fray, the search giant has announced that it will not roll out alternative user-level adidentifiers to
7 AWESOME EXAMPLES OF LANDING PAGES THAT DRIVE CLICK-TO-CALL So we’d like to applaud those businesses and show you some of our favorite landing pages using either click-to-call buttons or great call CTAs. 1. Vivint Smart Home (Desktop) We have always loved Vivint’s clean design, and this desktop landing page is a perfect example of why we love it so much. HOW 6 INDUSTRIES RANK WHEN IT COMES TO EMOTIONAL Telecommunications brands are falling short in consumers’ eyes when it comes to personalization — ranking lowest of all industries. Consumers said insurance reps offer more support and personalization than those in other industries. Healthcare ranked lowest in adaptability, with a mere 17 percent of consumers saying repsdemonstrated this
INVOCA INTEGRATION WITH FACEBOOK The Invoca integration for Facebook uncovers true performance for calls driven by Facebook ads. You'll see cost and revenue for calls alongside online actions for a more accurate return on ad spend calculation. Additionally, you'll create more accurate Custom Audiences and dynamically seed them based on callers that meet selected Invoca Signals. 6 THINGS AI CAN'T DO (YET) Here’s a quick look at six things AI can’t do — at least, not yet. 1. AI Can’t Multitask. Most AI systems are highly trained to solve specific problems, although AI innovators are trying to evolve the technology so that it can perform different types of tasks at once. Google recently made significant strides on THE FUTURE OF MARKETING: PREDICTING CONSUMER BEHAVIOR WITH AI Understanding what consumers want and need — ideally, before they even do — is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier, especially with the emergence of deep learning.. A subset of AI, deep learning has the potential to transform the future of marketing by helping businesses to predict consumer behavior. THE BEST CALL TRACKING TOOL FOR MARKETING With the Invoca call tracking tool, marketers always know which keywords, campaigns and channels are driving calls and revenue. Track calls to optimize digital campaign performance, get high-quality phone calls, and increase conversions.ABOUT INVOCA
Mike Weaver. SVP, Engineering. Nathan has over 15 years of experience as a product growth leader, driving enterprise product development for marketing and advertising technology software companies. Prior to joining Invoca, Nathan was Director of Product Management at Adconion Direct, acquired by Amobee / Singapore Telecom in 2014. 23 CUSTOMER EXPERIENCE STATISTICS YOU NEED TO KNOW IN 2021 6. 87% of respondents said talking to a person on the phone to answer questions made them feel more confident in making high-consideration purchases, versus purchasing directly online. CALL TRACKING & ANALYTICS The customer journey doesn't end after a phone call. With Invoca, you can use outcome data gathered from phone calls to enhance your other marketing tools and expand your reach to likely buyers. By pushing call analytics into media platforms like Google Ads and Facebook, or DMPs like Adobe Audience Manager, marketers can create targetable 10 TED TALKS TO MAKE YOU A MASTER PROBLEM SOLVER 9. Embrace the near win - Sarah Lewis. Not everything we do is going to be a masterpiece. While this realization is a little disappointing, it gives us the push we need to move forward and improve in our craft. Don't let your almost-failure or near-win keep you from working toward your goals and pursuits. 10. INVOCA INTEGRATION WITH FACEBOOK The Invoca integration for Facebook uncovers true performance for calls driven by Facebook ads. You'll see cost and revenue for calls alongside online actions for a more accurate return on ad spend calculation. Additionally, you'll create more accurate Custom Audiences and dynamically seed them based on callers that meet selected Invoca Signals. CURRENT JOB OPENINGS Current openings. We’re looking for smart, hard working, and creative people to build SaaS technology that marketers love. Invoca. At Invoca, our exceptional team and culture is the heart of our success. Invocans thrive in an open, high-energy and diverse culture that blends the best of Santa Barbara, Denver, and the Bay Area. HOW TO TRACK PHONE CALLS IN GOOGLE ANALYTICS: A SIMPLE GUIDE Here’s how to set up call tracking in Google Analytics. First, you must have call extensions and call reporting set up in your Google Ads account. Create your phone call conversion actions in Google Ads. These actions should be whatever you consider a conversion. Such as “appointment set” or “item purchased”. Set your call length. THE FUTURE OF MARKETING: PREDICTING CONSUMER BEHAVIOR WITH AI Understanding what consumers want and need — ideally, before they even do — is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier, especially with the emergence of deep learning.. A subset of AI, deep learning has the potential to transform the future of marketing by helping businesses to predict consumer behavior. FACEBOOK CLICK-TO-CALL ADS: 5 THINGS MARKETERS NEED TO KNOW Like any form of digital marketing, Facebook Call Now ads require careful optimization to get the right people to call your business. Here are a few ways to make sure your call ads are more effective: Facebook best practices apply: Keep your text under 90 characters, link titles under 25, and do not use text overlays in images. Use call Invoca uses cookies to help optimize your online experience. By clicking OK and/or continuing to use Invoca's website, you are agreeing to our use of cookies in accordance with our Privacy Policy.OK
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DRIVE AND CONVERT MORE REVENUE-GENERATING CALLS Your highest-value customers are calling. Our AI-powered call tracking and analytics platform gives you granular analytics and insights so you can connect sales happening in the contact center to the marketing campaigns that drove them. See Invoca in Action CLOSED-LOOP ATTRIBUTION Improve campaign optimization with 1-to-1 consumer and keyword-level attribution for call conversions.BUILD AUDIENCES
Activate targeted digital audiences in your preferred marketing platforms, based on offline call and conversation data. DRIVE MORE CONVERSIONS Connect your customers faster and reduce friction in your sales funnel by dynamically routing calls using campaign and cookie data. ANALYZE, ATTRIBUTE, AND TAKE ACTION Your call data, wherever you need itSee all integrations With Invoca, we took an online conversion experience that had a throughput of less than 5% and took it into a phone call that closes in the high 60% range. Russell Bangert, Director of Digital Marketing With Invoca, our agents no longer have to start from scratch in customer conversations. Adrian Lazo, EVP MarketingView case study Implementing Invoca was the biggest win for our department in 2018. Noah Brooks, Manager of Digital Engagement and AnalyticsView casestudy
Being able to tap into the Invoca community was a big step for us in order to grow our revenue, our company, and the pay-per-call division. Jamie Sutton, VP of Revenue and ProductView case study We use Invoca with Google Ads to supercharge our SEM campaigns. Dan Williams, Chief Revenue Officer THE LEADER IN CALL TRACKING INNOVATION WHY IS INVOCA CONSISTENTLY RATED THE BEST CALL TRACKING PLATFORM? Because we give marketers the functionality and business insights they can’t get anywhere else. CONVERSATIONAL ANALYTICS The industry's most-awarded conversational analytics solution, poweredby Signal AI.
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How to use call tracking to improve your Google Ads performance While it’s true that Google does provide some call tracking features, its functionality is very limited.*
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How to implement call tracking and analytics and get results fast Things get even more challenging when marketers don’t have a way to connect their offline and online customer data.*
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How to use call tracking to improve your Google Ads performance While it’s true that Google does provide some call tracking features, its functionality is very limited.*
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How to implement call tracking and analytics and get results fast Things get even more challenging when marketers don’t have a way to connect their offline and online customer data.*
eBook
11 Paid Search Tactics to Drive Quality Inbound Calls Calls convert at 10x the rate of clicks, so it’s a potential goldmine for companies that can connect with the right customers onthe phone.
*
Blog
Guide to call tracking data privacy, security, and compliance We’ll try to make learning about the latest digital information security and compliance rules as painless as possible.*
eBook
The Call Tracking Study Guide for Marketers Learn everything marketers need to know about call tracking and conversational analytics in this comprehensive guide.*
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See How Invoca's Call Tracking Platform Works In these short product videos, we'll show you exactly how Invoca tracks, unifies, and analyzes valuable call data.*
Blog
How to use call tracking to improve your Google Ads performance While it’s true that Google does provide some call tracking features, its functionality is very limited.*
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How to implement call tracking and analytics and get results fast Things get even more challenging when marketers don’t have a way to connect their offline and online customer data. " class="arrow--controller next--button">Swipe
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