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OUTDOOR
Eng “Both campaign captures an individual’s moment, managing to take a break even within the speeding timeline of everyday occurrences. The visual concept seems pretty identical. Copycat or coincidence? Don't hurry, take a break and cast your vote.” Fr « Les deux campagnes capturent le moment d'un individu, réussissant faire une pause dans la chronologie accélérée des JOE LA POMPE ADVERTISING, PUBLICITÉ Source : Linkedin. Agency : Publicis Toronto (Canada) Eng “The creative idea is identical : A 4x4 car seen from above is flattening a topographic map. Both images shows a grey vehicle, going in the very same direction. It's so close I thought it was an adaptation, but Jeep belongs to Fiat Chrysler and not to Ford. JOE LA POMPE ADVERTISING, PUBLICITÉ LESS ORIGINAL. Guerlain Terracotta face powder – 2019. Watch the movie on VIMEO. Agency : Helmut Agency (France) Eng “Both TV commercials show a 24H day of an active woman living in Paris. She takes a drink at a fancy terrasse, she walks in the streets, and use her make-up in any situation all over the day. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Original parts are important so are original ideas. You can't use counterfeit parts in a creative concept. It could be very dangerous, and send you directly on joelapompe.net” Fr « Encore une idée prétendument originale qui explose en plein vol! De toute façon avec une idée repiquée ailleurs, le compte à rebours en vue de l'épinglage sur Joelapompe était déjà lancé dès JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Strong guys that lift a billboard to advertise gym and fitness clubs : That's an idea you can take away and use in any country. A copycat for the heavy weights category?” Fr « Des costauds qui portent une affiche pour un club de gym, voilà un vol d'idée qui soulève un petit problème d'éthique. Un concept à emporter (sous le bras) d'un pays à un autre. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Pixelated Abbey Road cover, the idea is the same in these two campaigns : digital music comes often in poor quality. I may say the same with copycats.” Fr « L'idée est la même : la musique numérique est souvent écoutée en mauvaise qualité (d'où le côté pixelisé). En ce qui concerne la qualité de la copie par contre, on est plutôt dans la "haute fidélité" au pixel près! JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “In both cases brand ambassadors became designated dealers, and had their home garages converted into pop-up dealerships. The idea is identical and the execution pretty similar. Both have been awarded SILVER, one at the Eurobest and the other at Cannes Lions.” Fr « Dans ces deux opérations un fan d'une marque automobile voit sa maison et son garage transformés en concession. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The idea is the same : surprise the fans with soccer stars doing a photobomb during a photo session just after they bought the latest Club Merchandise. As far as I'm concerned I'm not surprised anymore.” Fr « L'idée est identique dans ces deux événements publicitaires : surprendre des fans qui se prennent en photo avec leur nouvelle tenue du Club, en faisant apparaitre de vrais JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Once more, it was a real child play for me to find the original one. I did not had to dig too far to find that this idea was already done.” Fr « Encore une fois je n'ai pas été creuser bien loin pour déterrer l'originale. Un vrai jeu d'enfant. On notera une composition (Logo, texte, image, cadrage) ultra similaire dans cesdeux annonces.
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “What I liked the most was the pretentious sentence "Introducing the world first dusty car wash" in the Mad Max trailer when as a matter of fact it's just a lousy world second.”. Fr « Loin de moi l'idée de traîner dans la boue l'agence canadienne en prétendant qu'il s'agît peut-être d'une pompe, mais Il ne fallait pas me provoquer en affirmant dans la bande annonce que l JOE LA POMPE ADVERTISING, PUBLICITÉBLOGABOUTNEWSSERVICESBOOKSPRINT &OUTDOOR
Eng “Both campaign captures an individual’s moment, managing to take a break even within the speeding timeline of everyday occurrences. The visual concept seems pretty identical. Copycat or coincidence? Don't hurry, take a break and cast your vote.” Fr « Les deux campagnes capturent le moment d'un individu, réussissant faire une pause dans la chronologie accélérée des JOE LA POMPE ADVERTISING, PUBLICITÉ Source : Linkedin. Agency : Publicis Toronto (Canada) Eng “The creative idea is identical : A 4x4 car seen from above is flattening a topographic map. Both images shows a grey vehicle, going in the very same direction. It's so close I thought it was an adaptation, but Jeep belongs to Fiat Chrysler and not to Ford. JOE LA POMPE ADVERTISING, PUBLICITÉ LESS ORIGINAL. Guerlain Terracotta face powder – 2019. Watch the movie on VIMEO. Agency : Helmut Agency (France) Eng “Both TV commercials show a 24H day of an active woman living in Paris. She takes a drink at a fancy terrasse, she walks in the streets, and use her make-up in any situation all over the day. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Original parts are important so are original ideas. You can't use counterfeit parts in a creative concept. It could be very dangerous, and send you directly on joelapompe.net” Fr « Encore une idée prétendument originale qui explose en plein vol! De toute façon avec une idée repiquée ailleurs, le compte à rebours en vue de l'épinglage sur Joelapompe était déjà lancé dès JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Strong guys that lift a billboard to advertise gym and fitness clubs : That's an idea you can take away and use in any country. A copycat for the heavy weights category?” Fr « Des costauds qui portent une affiche pour un club de gym, voilà un vol d'idée qui soulève un petit problème d'éthique. Un concept à emporter (sous le bras) d'un pays à un autre. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Pixelated Abbey Road cover, the idea is the same in these two campaigns : digital music comes often in poor quality. I may say the same with copycats.” Fr « L'idée est la même : la musique numérique est souvent écoutée en mauvaise qualité (d'où le côté pixelisé). En ce qui concerne la qualité de la copie par contre, on est plutôt dans la "haute fidélité" au pixel près! JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “In both cases brand ambassadors became designated dealers, and had their home garages converted into pop-up dealerships. The idea is identical and the execution pretty similar. Both have been awarded SILVER, one at the Eurobest and the other at Cannes Lions.” Fr « Dans ces deux opérations un fan d'une marque automobile voit sa maison et son garage transformés en concession. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The idea is the same : surprise the fans with soccer stars doing a photobomb during a photo session just after they bought the latest Club Merchandise. As far as I'm concerned I'm not surprised anymore.” Fr « L'idée est identique dans ces deux événements publicitaires : surprendre des fans qui se prennent en photo avec leur nouvelle tenue du Club, en faisant apparaitre de vrais JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Once more, it was a real child play for me to find the original one. I did not had to dig too far to find that this idea was already done.” Fr « Encore une fois je n'ai pas été creuser bien loin pour déterrer l'originale. Un vrai jeu d'enfant. On notera une composition (Logo, texte, image, cadrage) ultra similaire dans cesdeux annonces.
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “What I liked the most was the pretentious sentence "Introducing the world first dusty car wash" in the Mad Max trailer when as a matter of fact it's just a lousy world second.”. Fr « Loin de moi l'idée de traîner dans la boue l'agence canadienne en prétendant qu'il s'agît peut-être d'une pompe, mais Il ne fallait pas me provoquer en affirmant dans la bande annonce que l JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “A fairly cheap copycat for potato chips. Same visual idea, same solid color background, same emojis, and a headline that ends with an exclamation point It made me smile more than anything else.” JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both campaign captures an individual’s moment, managing to take a break even within the speeding timeline of everyday occurrences. The visual concept seems pretty identical. Copycat or coincidence? Don't hurry, take a break and cast your vote.” Fr « Les deux campagnes capturent le moment d'un individu, réussissant faire une pause dans la chronologie accélérée des JOE LA POMPE ADVERTISING, PUBLICITÉ THE ORIGINAL? 82.5 Mumbai Creative Agency / Halloween – 2020. “The scariest look, this halloween”. “Please wear a mask” Covid-19 awareness. Source : Luerzer’s International Archive Issue 5/2020. Agency : 82.5 Mumbai (India) Eng “Not wearing a mask is the scariest Halloween look this year. Both ads were created around the same joke JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The creative idea is identical : Usually when people take a selfie with a product, the brand appears reversed. So, to solve this, they created a limited edition flipped backward bottle label. It's a bottle label specifically made for taking selfies. So, the brand appears correctly on the picture.” JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both campaigns for food chains show bad and unprofessional actors taking part in an open casting and share almost the same tagline "“A deal so perfect, everyone can sell it”. On this example the male actors have almost the same shirts! The second one, made by famous french agency Buzzman, just won SILVER at Eurobest 2019Festival!”.
JOE LA POMPE ADVERTISING, PUBLICITÉ Agency : Dentsu (Ecuador) LESS ORIGINAL. Gogaz anti-flatulence medicine – 06-2019. “Stop the rude fart”. Source : Adeevee. Agency : Webtilia Lima (Peru) Eng “The two ad campaigns for anti gas medicine show a series of portraits of political leaders who try hard not to fart in public. What makes me sweat is that it really lookslike a
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Two campaigns to encourage smokers to quit by highlighting the economic value of quitting. If you quit smoking today, within a few months you can buy yourself a new car with all the money saved.” Fr Ces deux campagnes ont conçu une voiture réalisée à partir de cigarettes, pour montrer que si on arrête de fumer, on est capable de se payer une voiture plus ou moins rapidement JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Same idea in these 3 ads : the car is so quiet that you can use it to cross a library. Speeking of books they certainly stole the idea in an old Art Directors Club” Fr « Même si la mise en scène est très légèrement différente, l'idée reste identique : la voitureest
JOE LA POMPE ADVERTISING, PUBLICITÉ Source : Adsoftheworld, CDA#50 BRONZE. Agency : Sid Lee Paris (France) Eng “The idea : Promotional packagings for sexual stimulating treatments inspired by the effect of the pills it contains. The packs always stand up by themselves! The curious thing is that JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The idea is the same : surprise the fans with soccer stars doing a photobomb during a photo session just after they bought the latest Club Merchandise. As far as I'm concerned I'm not surprised anymore.” Fr « L'idée est identique dans ces deux événements publicitaires : surprendre des fans qui se prennent en photo avec leur nouvelle tenue du Club, en faisant apparaitre de vrais JOE LA POMPE ADVERTISING, PUBLICITÉBLOGABOUTNEWSSERVICESBOOKSPRINT &OUTDOOR
Eng “In Renault Case Study film they say "The first city on earth driving only electric cars" well it's not the first, it's the second, after Normal, Illinois which made the very same experiment back in 2011! Copycat or coincidence? Be the judge!” Fr « Pas mal de similitudes entre ces deux opérations : Un village dans lequel toutes les voitures sont remplacées par des véhicules JOE LA POMPE ADVERTISING, PUBLICITÉ Books Original decoration for your bookshelves New! Copy Paste. Books about advertising are supposed to be a source of inspiration; yet here is one that takes the opposite tack. Not because the 572 ad campaigns compiled here are bad, au contraire: many have been presented at major festivals and some have even won awards. JOE LA POMPE ADVERTISING, PUBLICITÉ Source : Linkedin. Agency : Publicis Toronto (Canada) Eng “The creative idea is identical : A 4x4 car seen from above is flattening a topographic map. Both images shows a grey vehicle, going in the very same direction. It's so close I thought it was an adaptation, but Jeep belongs to Fiat Chrysler and not to Ford. JOE LA POMPE ADVERTISING, PUBLICITÉ LESS ORIGINAL. Guerlain Terracotta face powder – 2019. Watch the movie on VIMEO. Agency : Helmut Agency (France) Eng “Both TV commercials show a 24H day of an active woman living in Paris. She takes a drink at a fancy terrasse, she walks in the streets, and use her make-up in any situation all over the day. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Strong guys that lift a billboard to advertise gym and fitness clubs : That's an idea you can take away and use in any country. A copycat for the heavy weights category?” Fr « Des costauds qui portent une affiche pour un club de gym, voilà un vol d'idée qui soulève un petit problème d'éthique. Un concept à emporter (sous le bras) d'un pays à un autre. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Original parts are important so are original ideas. You can't use counterfeit parts in a creative concept. It could be very dangerous, and send you directly on joelapompe.net” Fr « Encore une idée prétendument originale qui explose en plein vol! De toute façon avec une idée repiquée ailleurs, le compte à rebours en vue de l'épinglage sur Joelapompe était déjà lancé dès JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “If you have a 360° view on the world of advertising (as I do) you would immediately notice that this idea was done last year. I just spotted one tiny difference : the first one shows seven heads while the second displays eight!” Fr « Quel que soit le sens dans lequel je tourne ma tête je ne peux m'empêcher de voir deux fois la mêmeidée visuelle.
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Pixelated Abbey Road cover, the idea is the same in these two campaigns : digital music comes often in poor quality. I may say the same with copycats.” Fr « L'idée est la même : la musique numérique est souvent écoutée en mauvaise qualité (d'où le côté pixelisé). En ce qui concerne la qualité de la copie par contre, on est plutôt dans la "haute fidélité" au pixel près! JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “In both cases brand ambassadors became designated dealers, and had their home garages converted into pop-up dealerships. The idea is identical and the execution pretty similar. Both have been awarded SILVER, one at the Eurobest and the other at Cannes Lions.” Fr « Dans ces deux opérations un fan d'une marque automobile voit sa maison et son garage transformés en concession. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “I'm really sorry to say, but it's been done to death. In 2015, the time has come to kill all these selfie ideas and turn ourselves to something else.” Fr « Encore un télescopage accidentel? Non seulement c'est loin d'être une idée qui tue, mais à force, les mêmes références conduisent inévitablement aux mêmes résultats. JOE LA POMPE ADVERTISING, PUBLICITÉBLOGABOUTNEWSSERVICESBOOKSPRINT &OUTDOOR
Eng “In Renault Case Study film they say "The first city on earth driving only electric cars" well it's not the first, it's the second, after Normal, Illinois which made the very same experiment back in 2011! Copycat or coincidence? Be the judge!” Fr « Pas mal de similitudes entre ces deux opérations : Un village dans lequel toutes les voitures sont remplacées par des véhicules JOE LA POMPE ADVERTISING, PUBLICITÉ Books Original decoration for your bookshelves New! Copy Paste. Books about advertising are supposed to be a source of inspiration; yet here is one that takes the opposite tack. Not because the 572 ad campaigns compiled here are bad, au contraire: many have been presented at major festivals and some have even won awards. JOE LA POMPE ADVERTISING, PUBLICITÉ Source : Linkedin. Agency : Publicis Toronto (Canada) Eng “The creative idea is identical : A 4x4 car seen from above is flattening a topographic map. Both images shows a grey vehicle, going in the very same direction. It's so close I thought it was an adaptation, but Jeep belongs to Fiat Chrysler and not to Ford. JOE LA POMPE ADVERTISING, PUBLICITÉ LESS ORIGINAL. Guerlain Terracotta face powder – 2019. Watch the movie on VIMEO. Agency : Helmut Agency (France) Eng “Both TV commercials show a 24H day of an active woman living in Paris. She takes a drink at a fancy terrasse, she walks in the streets, and use her make-up in any situation all over the day. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Strong guys that lift a billboard to advertise gym and fitness clubs : That's an idea you can take away and use in any country. A copycat for the heavy weights category?” Fr « Des costauds qui portent une affiche pour un club de gym, voilà un vol d'idée qui soulève un petit problème d'éthique. Un concept à emporter (sous le bras) d'un pays à un autre. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Original parts are important so are original ideas. You can't use counterfeit parts in a creative concept. It could be very dangerous, and send you directly on joelapompe.net” Fr « Encore une idée prétendument originale qui explose en plein vol! De toute façon avec une idée repiquée ailleurs, le compte à rebours en vue de l'épinglage sur Joelapompe était déjà lancé dès JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “If you have a 360° view on the world of advertising (as I do) you would immediately notice that this idea was done last year. I just spotted one tiny difference : the first one shows seven heads while the second displays eight!” Fr « Quel que soit le sens dans lequel je tourne ma tête je ne peux m'empêcher de voir deux fois la mêmeidée visuelle.
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Pixelated Abbey Road cover, the idea is the same in these two campaigns : digital music comes often in poor quality. I may say the same with copycats.” Fr « L'idée est la même : la musique numérique est souvent écoutée en mauvaise qualité (d'où le côté pixelisé). En ce qui concerne la qualité de la copie par contre, on est plutôt dans la "haute fidélité" au pixel près! JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “In both cases brand ambassadors became designated dealers, and had their home garages converted into pop-up dealerships. The idea is identical and the execution pretty similar. Both have been awarded SILVER, one at the Eurobest and the other at Cannes Lions.” Fr « Dans ces deux opérations un fan d'une marque automobile voit sa maison et son garage transformés en concession. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “I'm really sorry to say, but it's been done to death. In 2015, the time has come to kill all these selfie ideas and turn ourselves to something else.” Fr « Encore un télescopage accidentel? Non seulement c'est loin d'être une idée qui tue, mais à force, les mêmes références conduisent inévitablement aux mêmes résultats. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “A fairly cheap copycat for potato chips. Same visual idea, same solid color background, same emojis, and a headline that ends with an exclamation point It made me smile more than anything else.” JOE LA POMPE ADVERTISING, PUBLICITÉ Je travaille comme chroniqueur-pigiste ou iconographe publicitaire pour de nombreux magazines B to B tels que CB News (le magazine fondé par Christian Blachas), Pub (Kluwer, Belgique), AdFormatie (Pays-Bas), Com'In Mag (Suisse), et anciennement pour Étapes : (France) JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both campaign captures an individual’s moment, managing to take a break even within the speeding timeline of everyday occurrences. The visual concept seems pretty identical. Copycat or coincidence? Don't hurry, take a break and cast your vote.” Fr « Les deux campagnes capturent le moment d'un individu, réussissant faire une pause dans la chronologie accélérée des JOE LA POMPE ADVERTISING, PUBLICITÉ Source : Adweek, TrendHunter. Agency : Red&Co, Colorado (USA) Eng “Both campaigns are experiments in order to simulate the exact taste of a beverage made in a climate change affected future. To give people the real taste of global warming they've used ingredients that alcool makers may be forced to use in a dystopian future. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both campaigns for food chains show bad and unprofessional actors taking part in an open casting and share almost the same tagline "“A deal so perfect, everyone can sell it”. On this example the male actors have almost the same shirts! The second one, made by famous french agency Buzzman, just won SILVER at Eurobest 2019Festival!”.
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The idea is identical : arches (from the Mc Donald's logotype) are projected by the headlights of the car. The only difference is the execution. One is a photography and the other one an illustration. Is it enough to make it a brand new idea? (It is not an adaptation, considering that Publicis is JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Don't expect me to close my mouth on this case. Even if it's for a good cause, it's so close that it's kinda suspicious. They did not dig too far to find this idea.” Fr « Même si c'est pour la bonne cause, ça me laisse un peu bouche bée qu'on puisse recycler ainsi à peine deux ans après une idée primée d'un Lion d'Or aufestival de cannes.
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “That the Leo Burnett Network recycles its advertisers' campaigns from one country to another is a chosen thing. After all why not. (Are they billing the creative idea twice?) But that they send this "adaptation" in all the creative competitions (pretending it's a brand new idea) and on the showcase sites like Ads of the world by omitting to quote the authors of the original idea is another. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The Cannes Lions winner campaign is named "build the future" but in this case they just rebuilt something from the past. It's the same advertiser and the same agency network (Ogilvy) but the name of the CGI studios and the creatives behind the making are not the same. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “In these two advertising campaigns, fake postcards play the pronunciation close to names of destinations and diseases that are often caught while going abroad. By the way, I hope that you spent good holidays and that you are coming back to work at full health.” Fr « Dans ces deux opérations publicitaires, de fausses cartes postales jouent de la prononciation proche de noms de JOE LA POMPE ADVERTISING, PUBLICITÉBLOGABOUTNEWSSERVICESBOOKSPRINT &OUTDOOR
Eng “In Renault Case Study film they say "The first city on earth driving only electric cars" well it's not the first, it's the second, after Normal, Illinois which made the very same experiment back in 2011! Copycat or coincidence? Be the judge!” Fr « Pas mal de similitudes entre ces deux opérations : Un village dans lequel toutes les voitures sont remplacées par des véhicules JOE LA POMPE ADVERTISING, PUBLICITÉ Je travaille comme chroniqueur-pigiste ou iconographe publicitaire pour de nombreux magazines B to B tels que CB News (le magazine fondé par Christian Blachas), Pub (Kluwer, Belgique), AdFormatie (Pays-Bas), Com'In Mag (Suisse), et anciennement pour Étapes : (France) JOE LA POMPE ADVERTISING, PUBLICITÉ Books Original decoration for your bookshelves New! Copy Paste. Books about advertising are supposed to be a source of inspiration; yet here is one that takes the opposite tack. Not because the 572 ad campaigns compiled here are bad, au contraire: many have been presented at major festivals and some have even won awards. JOE LA POMPE ADVERTISING, PUBLICITÉ Source : Adweek, TrendHunter. Agency : Red&Co, Colorado (USA) Eng “Both campaigns are experiments in order to simulate the exact taste of a beverage made in a climate change affected future. To give people the real taste of global warming they've used ingredients that alcool makers may be forced to use in a dystopian future. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both creative ideas are identical : a coffee cup looks like a face mask (the ones used during covid-19 pandemic). Both campaigns use illustrations to convey the message coincidence or copycat? Be the judge!” Fr « Les deux idées créatives sont identiques: une tasse de café ressemble à un masque de protection (ceux utilisés contrele covid-19).
JOE LA POMPE ADVERTISING, PUBLICITÉ Source : Linkedin. Agency : Publicis Toronto (Canada) Eng “The creative idea is identical : A 4x4 car seen from above is flattening a topographic map. Both images shows a grey vehicle, going in the very same direction. It's so close I thought it was an adaptation, but Jeep belongs to Fiat Chrysler and not to Ford. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Better late than never : I just spotted this explosive lookalike between two plastic pollution awareness messages. The idea is 100% identical, only the graphic design differs a bit : one uses the illustration while the other is a photomontage.” Fr « Mieux vaut tard que jamais: je viens de repérer cette explosive similarité entre deux messages de sensibilisation à la pollution JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “That the Leo Burnett Network recycles its advertisers' campaigns from one country to another is a chosen thing. After all why not. (Are they billing the creative idea twice?) But that they send this "adaptation" in all the creative competitions (pretending it's a brand new idea) and on the showcase sites like Ads of the world by omitting to quote the authors of the original idea is another. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Seems like everything has been done in street marketing these days. I first thought it was original, but a quick search in Cannes Archive revealed that Neutrogena just walked into Novartis footsteps.” Fr « J'en vois d'ici qui sont en train de penser que je prends mon pied en trouvant ce genre de similitudes mais il n'en est rien. Une fois de plus je suis déçu car je pensais l JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “I'm really sorry to say, but it's been done to death. In 2015, the time has come to kill all these selfie ideas and turn ourselves to something else.” Fr « Encore un télescopage accidentel? Non seulement c'est loin d'être une idée qui tue, mais à force, les mêmes références conduisent inévitablement aux mêmes résultats. JOE LA POMPE ADVERTISING, PUBLICITÉBLOGABOUTNEWSSERVICESBOOKSPRINT &OUTDOOR
Eng “In Renault Case Study film they say "The first city on earth driving only electric cars" well it's not the first, it's the second, after Normal, Illinois which made the very same experiment back in 2011! Copycat or coincidence? Be the judge!” Fr « Pas mal de similitudes entre ces deux opérations : Un village dans lequel toutes les voitures sont remplacées par des véhicules JOE LA POMPE ADVERTISING, PUBLICITÉ Je travaille comme chroniqueur-pigiste ou iconographe publicitaire pour de nombreux magazines B to B tels que CB News (le magazine fondé par Christian Blachas), Pub (Kluwer, Belgique), AdFormatie (Pays-Bas), Com'In Mag (Suisse), et anciennement pour Étapes : (France) JOE LA POMPE ADVERTISING, PUBLICITÉ Books Original decoration for your bookshelves New! Copy Paste. Books about advertising are supposed to be a source of inspiration; yet here is one that takes the opposite tack. Not because the 572 ad campaigns compiled here are bad, au contraire: many have been presented at major festivals and some have even won awards. JOE LA POMPE ADVERTISING, PUBLICITÉ Source : Adweek, TrendHunter. Agency : Red&Co, Colorado (USA) Eng “Both campaigns are experiments in order to simulate the exact taste of a beverage made in a climate change affected future. To give people the real taste of global warming they've used ingredients that alcool makers may be forced to use in a dystopian future. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both creative ideas are identical : a coffee cup looks like a face mask (the ones used during covid-19 pandemic). Both campaigns use illustrations to convey the message coincidence or copycat? Be the judge!” Fr « Les deux idées créatives sont identiques: une tasse de café ressemble à un masque de protection (ceux utilisés contrele covid-19).
JOE LA POMPE ADVERTISING, PUBLICITÉ Source : Linkedin. Agency : Publicis Toronto (Canada) Eng “The creative idea is identical : A 4x4 car seen from above is flattening a topographic map. Both images shows a grey vehicle, going in the very same direction. It's so close I thought it was an adaptation, but Jeep belongs to Fiat Chrysler and not to Ford. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Better late than never : I just spotted this explosive lookalike between two plastic pollution awareness messages. The idea is 100% identical, only the graphic design differs a bit : one uses the illustration while the other is a photomontage.” Fr « Mieux vaut tard que jamais: je viens de repérer cette explosive similarité entre deux messages de sensibilisation à la pollution JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “That the Leo Burnett Network recycles its advertisers' campaigns from one country to another is a chosen thing. After all why not. (Are they billing the creative idea twice?) But that they send this "adaptation" in all the creative competitions (pretending it's a brand new idea) and on the showcase sites like Ads of the world by omitting to quote the authors of the original idea is another. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Seems like everything has been done in street marketing these days. I first thought it was original, but a quick search in Cannes Archive revealed that Neutrogena just walked into Novartis footsteps.” Fr « J'en vois d'ici qui sont en train de penser que je prends mon pied en trouvant ce genre de similitudes mais il n'en est rien. Une fois de plus je suis déçu car je pensais l JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “I'm really sorry to say, but it's been done to death. In 2015, the time has come to kill all these selfie ideas and turn ourselves to something else.” Fr « Encore un télescopage accidentel? Non seulement c'est loin d'être une idée qui tue, mais à force, les mêmes références conduisent inévitablement aux mêmes résultats. JOE LA POMPE ADVERTISING, PUBLICITÉ Joelapompe is a free website, based in France, that is not affiliated with any company or organisation. It’s purpose is to hunt and collect any twin-advertising concepts. Any idea that has been done more than once for any reason (coïncidence, copycat etc) is eligible to end up on joelapompe.net. The more the ideas are similar, the moreit
JOE LA POMPE ADVERTISING, PUBLICITÉ News My own little blog inside the blog Émission “On nous a rien demandé” avec Joe 28.04.2021. Le 22 Mars 2021, dans l’émission On nous a rien demandé sur Twitch, présentée par les twittos @ThierryBezier @DDargaud et @Quifran il a été question du personnage, du site et du combat de Joe La Pompe. Ils ont également présenté la campagne “Lookalikes” (primée aux EPICA Awards JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “A fairly cheap copycat for potato chips. Same visual idea, same solid color background, same emojis, and a headline that ends with an exclamation point It made me smile more than anything else.” JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both campaign captures an individual’s moment, managing to take a break even within the speeding timeline of everyday occurrences. The visual concept seems pretty identical. Copycat or coincidence? Don't hurry, take a break and cast your vote.” Fr « Les deux campagnes capturent le moment d'un individu, réussissant faire une pause dans la chronologie accélérée des JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The Magnum campaign is beautifuly crafted and certainly deserves recognition, but this one visual is really (too?) close to the world famous Absolut Vodka advertising saga, which is a true creative reference. The only difference for me is the crafting : photo vs illustration. For the rest the idea is identical and the similarities are very numerous: Winter sports in the background, two JOE LA POMPE ADVERTISING, PUBLICITÉ AD : Christopher Simmonds (USA) Eng “Smiling commuters. A smile so big and "exaggerated" that it is disturbing. It's so similar that it looks like a remake or a pastiche. And yet it cannot be a tribute insofar as the American public (except admen) has never known the original campaign. It is therefore very close to a plagiarism(voluntary or
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The creative idea? A cultivated field seen from above that takes the appearance of a Big Mac, to praise the sourcing of natural ingredients. The second one just won a Bronze medal at the 2020 ClioAwards.
JOE LA POMPE ADVERTISING, PUBLICITÉ LESS ORIGINAL. Living Forest Institute – 2021. “We’re logging more than our old-grown trees”. Click the image to enlarge. Source : Adsoftheworld. Agency : One Twenty Three West (Canada) Eng “The creative idea : when you cut trees, you kill more than one life. Both ads show chairs made with dead animals. The look and feel is really JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “That the Leo Burnett Network recycles its advertisers' campaigns from one country to another is a chosen thing. After all why not. (Are they billing the creative idea twice?) But that they send this "adaptation" in all the creative competitions (pretending it's a brand new idea) and on the showcase sites like Ads of the world by omitting to quote the authors of the original idea is another. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The creative idea: use the most famous flags and divert them to present statistics in a professional graphic manner according to the principle of data visualization. Looks like the lockdown was not a creative period for everybody.” Fr « L'idée créative : utiliser les drapeaux les plus connus et les détourner pour présenter des statistiques façon graphiques professionels selon le JOE LA POMPE ADVERTISING, PUBLICITÉBLOGABOUTNEWSSERVICESBOOKSPRINT &OUTDOOR
Eng “In Renault Case Study film they say "The first city on earth driving only electric cars" well it's not the first, it's the second, after Normal, Illinois which made the very same experiment back in 2011! Copycat or coincidence? Be the judge!” Fr « Pas mal de similitudes entre ces deux opérations : Un village dans lequel toutes les voitures sont remplacées par des véhicules JOE LA POMPE ADVERTISING, PUBLICITÉ A site dedicated to hunting similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide. JOE LA POMPE ADVERTISING, PUBLICITÉ Books Original decoration for your bookshelves New! Copy Paste. Books about advertising are supposed to be a source of inspiration; yet here is one that takes the opposite tack. Not because the 572 ad campaigns compiled here are bad, au contraire: many have been presented at major festivals and some have even won awards. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The creative idea: at first the eye recognizes a distorted landscape, then a clue, an automobile detail, makes it clear that it is the reflection of the environment on a shiny car body! The French campaign suddenly seems less brilliant. A pale reflection of the original? Be the judge!” Fr « L'idée créative : dans un premier temps l'œil reconnaît un paysage déformé, puis un JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both campaign promote fresher breath (by stoping tobacco or eating specific dog food) with a man kissing a dog like it was his girlfriend. I don't know what is the most embarrassing : this disgusting image or the fact that it is a blatant (and poor) remake of a previous award winning ad.” JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both campaigns for food chains show bad and unprofessional actors taking part in an open casting and share almost the same tagline "“A deal so perfect, everyone can sell it”. On this example the male actors have almost the same shirts! The second one, made by famous french agency Buzzman, just won SILVER at Eurobest 2019Festival!”
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “If you have a 360° view on the world of advertising (as I do) you would immediately notice that this idea was done last year. I just spotted one tiny difference : the first one shows seven heads while the second displays eight!” Fr « Quel que soit le sens dans lequel je tourne ma tête je ne peux m'empêcher de voir deux fois la mêmeidée visuelle.
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Don't expect me to close my mouth on this case. Even if it's for a good cause, it's so close that it's kinda suspicious. They did not dig too far to find this idea.” Fr « Même si c'est pour la bonne cause, ça me laisse un peu bouche bée qu'on puisse recycler ainsi à peine deux ans après une idée primée d'un Lion d'Or aufestival de cannes.
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The ideas are identical, just like two drops of water. Just another campaign using origamis. The least we could say is that an elephant have much more memory than a 2014 Cannes Lions jury.” Fr « S'ils ne l'ont pas fait exprès, le moins que l'on puisse dire c'est que les créatifs indiens n'ont pas une mémoire d'éléphant. De quoi être plié en quatre? JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Seems like everything has been done in street marketing these days. I first thought it was original, but a quick search in Cannes Archive revealed that Neutrogena just walked into Novartis footsteps.” Fr « J'en vois d'ici qui sont en train de penser que je prends mon pied en trouvant ce genre de similitudes mais il n'en est rien. Une fois de plus je suis déçu car je pensais l JOE LA POMPE ADVERTISING, PUBLICITÉBLOGABOUTNEWSSERVICESBOOKSPRINT &OUTDOOR
Eng “In Renault Case Study film they say "The first city on earth driving only electric cars" well it's not the first, it's the second, after Normal, Illinois which made the very same experiment back in 2011! Copycat or coincidence? Be the judge!” Fr « Pas mal de similitudes entre ces deux opérations : Un village dans lequel toutes les voitures sont remplacées par des véhicules JOE LA POMPE ADVERTISING, PUBLICITÉ A site dedicated to hunting similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide. JOE LA POMPE ADVERTISING, PUBLICITÉ Books Original decoration for your bookshelves New! Copy Paste. Books about advertising are supposed to be a source of inspiration; yet here is one that takes the opposite tack. Not because the 572 ad campaigns compiled here are bad, au contraire: many have been presented at major festivals and some have even won awards. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The creative idea: at first the eye recognizes a distorted landscape, then a clue, an automobile detail, makes it clear that it is the reflection of the environment on a shiny car body! The French campaign suddenly seems less brilliant. A pale reflection of the original? Be the judge!” Fr « L'idée créative : dans un premier temps l'œil reconnaît un paysage déformé, puis un JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both campaign promote fresher breath (by stoping tobacco or eating specific dog food) with a man kissing a dog like it was his girlfriend. I don't know what is the most embarrassing : this disgusting image or the fact that it is a blatant (and poor) remake of a previous award winning ad.” JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both campaigns for food chains show bad and unprofessional actors taking part in an open casting and share almost the same tagline "“A deal so perfect, everyone can sell it”. On this example the male actors have almost the same shirts! The second one, made by famous french agency Buzzman, just won SILVER at Eurobest 2019Festival!”
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “If you have a 360° view on the world of advertising (as I do) you would immediately notice that this idea was done last year. I just spotted one tiny difference : the first one shows seven heads while the second displays eight!” Fr « Quel que soit le sens dans lequel je tourne ma tête je ne peux m'empêcher de voir deux fois la mêmeidée visuelle.
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Don't expect me to close my mouth on this case. Even if it's for a good cause, it's so close that it's kinda suspicious. They did not dig too far to find this idea.” Fr « Même si c'est pour la bonne cause, ça me laisse un peu bouche bée qu'on puisse recycler ainsi à peine deux ans après une idée primée d'un Lion d'Or aufestival de cannes.
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The ideas are identical, just like two drops of water. Just another campaign using origamis. The least we could say is that an elephant have much more memory than a 2014 Cannes Lions jury.” Fr « S'ils ne l'ont pas fait exprès, le moins que l'on puisse dire c'est que les créatifs indiens n'ont pas une mémoire d'éléphant. De quoi être plié en quatre? JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Seems like everything has been done in street marketing these days. I first thought it was original, but a quick search in Cannes Archive revealed that Neutrogena just walked into Novartis footsteps.” Fr « J'en vois d'ici qui sont en train de penser que je prends mon pied en trouvant ce genre de similitudes mais il n'en est rien. Une fois de plus je suis déçu car je pensais l JOE LA POMPE ADVERTISING, PUBLICITÉ Services Revealing coincidences isn't my only skill Joe’s service For Agencies How to be sure that your campaigns are really original? Why doing the same ideas again and again? I worked in several agencies as a creative and I know how important it is to deliver original work and never seen before ideas. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both campaign captures an individual’s moment, managing to take a break even within the speeding timeline of everyday occurrences. The visual concept seems pretty identical. Copycat or coincidence? Don't hurry, take a break and cast your vote.” Fr « Les deux campagnes capturent le moment d'un individu, réussissant faire une pause dans la chronologie accélérée des JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both campaigns are experiments in order to simulate the exact taste of a beverage made in a climate change affected future. To give people the real taste of global warming they've used ingredients that alcool makers may be forced to use in a dystopian future. The outcome is a low quality beverage that tastes bad on purpose.” JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The idea is identical : arches (from the Mc Donald's logotype) are projected by the headlights of the car. The only difference is the execution. One is a photography and the other one an illustration. Is it enough to make it a brand new idea? (It is not an adaptation, considering that Publicis is JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “That's what I call a business class lookalike! The visual idea is totally identical. Pie charts making mountains and countryside landscapes. Originality 0%, CopyPaste 100%.” Fr « D'un point de vue "graphiques" et plus de 10 ans après, cette idée visuelle reste absolument identique. Bref, rien de nouveau sous le camembert. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The creative idea is identical : Usually when people take a selfie with a product, the brand appears reversed. So, to solve this, they created a limited edition flipped backward bottle label. It's a bottle label specifically made for taking selfies. So, the brand appears correctly on the picture.” JOE LA POMPE ADVERTISING, PUBLICITÉ For the 20th anniversary of this website, Joe La Pompe (Copycat hunter since 1999) is launching an ad campaign starring well-known admen and adwomen (here Sir John Hegarty from BBH), who have a curious resemblance to other celebrities (Here, the famous actor and director Clint Eastwood) with the catchphrase: “Advertising is full of look-alikes. . Some are funny, other JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The Cannes Lions winner campaign is named "build the future" but in this case they just rebuilt something from the past. It's the same advertiser and the same agency network (Ogilvy) but the name of the CGI studios and the creatives behind the making are not the same. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Bloody hell, it's totally identical the french city of Montélimar used the very same image to advertise its own blood donation campaign. Simple copy paste. I guess they never asked for permission to do that. How can this happen?” Fr « C'est ce qu'on appelle une copie sang pour sang identique. Ce n'est pas parce que c'est pour la bonne cause que l'on peut faire n'importe quoi. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “In both stunts a dirty floor is cleaned with the use of a very high level vacuum cleaner, then people literally eats off the floor. What is really disgusting in my opinion is to pretend in 2016 that this is something you've never seen before.” Fr « Dans ces deux opérations un sol dégueulasse (un quai de métro ou un hall) est lavé grâce à un aspirateur surpuissant. JOE LA POMPE ADVERTISING, PUBLICITÉBLOGABOUTNEWSSERVICESBOOKSPRINT &OUTDOOR
Eng “In Renault Case Study film they say "The first city on earth driving only electric cars" well it's not the first, it's the second, after Normal, Illinois which made the very same experiment back in 2011! Copycat or coincidence? Be the judge!” Fr « Pas mal de similitudes entre ces deux opérations : Un village dans lequel toutes les voitures sont remplacées par des véhicules JOE LA POMPE ADVERTISING, PUBLICITÉ Books Original decoration for your bookshelves New! Copy Paste. Books about advertising are supposed to be a source of inspiration; yet here is one that takes the opposite tack. Not because the 572 ad campaigns compiled here are bad, au contraire: many have been presented at major festivals and some have even won awards. JOE LA POMPE ADVERTISING, PUBLICITÉ Je travaille comme chroniqueur-pigiste ou iconographe publicitaire pour de nombreux magazines B to B tels que CB News (le magazine fondé par Christian Blachas), Pub (Kluwer, Belgique), AdFormatie (Pays-Bas), Com'In Mag (Suisse), et anciennement pour Étapes : (France) JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The two print ads play on the visual similarity between a hand placed on the mouth of a children and a protective mask to raise awareness of the upsurge in domestic violence during covid-19 lockdown. One is an illustration and a profile portrait while the other is a front photo, but the idea is the same. JOE LA POMPE ADVERTISING, PUBLICITÉ Source : Linkedin. Agency : Publicis Toronto (Canada) Eng “The creative idea is identical : A 4x4 car seen from above is flattening a topographic map. Both images shows a grey vehicle, going in the very same direction. It's so close I thought it was an adaptation, but Jeep belongs to Fiat Chrysler and not to Ford. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The idea is identical : arches (from the Mc Donald's logotype) are projected by the headlights of the car. The only difference is the execution. One is a photography and the other one an illustration. Is it enough to make it a brand new idea? (It is not an adaptation, considering that Publicis is JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “That's what I call a business class lookalike! The visual idea is totally identical. Pie charts making mountains and countryside landscapes. Originality 0%, CopyPaste 100%.” Fr « D'un point de vue "graphiques" et plus de 10 ans après, cette idée visuelle reste absolument identique. Bref, rien de nouveau sous le camembert. JOE LA POMPE ADVERTISING, PUBLICITÉ LESS ORIGINAL. Guerlain Terracotta face powder – 2019. Watch the movie on VIMEO. Agency : Helmut Agency (France) Eng “Both TV commercials show a 24H day of an active woman living in Paris. She takes a drink at a fancy terrasse, she walks in the streets, and use her make-up in any situation all over the day. JOE LA POMPE ADVERTISING, PUBLICITÉ Best Of. Food, restaurants. TV and Viral. Eng “Both campaigns for food chains show bad and unprofessional actors taking part in an open casting and share almost the same tagline "“A deal so perfect, everyone can sell it”. On this example the male actors have almostthe same shirts!
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “I'm really sorry to say, but it's been done to death. In 2015, the time has come to kill all these selfie ideas and turn ourselves to something else.” Fr « Encore un télescopage accidentel? Non seulement c'est loin d'être une idée qui tue, mais à force, les mêmes références conduisent inévitablement aux mêmes résultats. JOE LA POMPE ADVERTISING, PUBLICITÉBLOGABOUTNEWSSERVICESBOOKSPRINT &OUTDOOR
Eng “In Renault Case Study film they say "The first city on earth driving only electric cars" well it's not the first, it's the second, after Normal, Illinois which made the very same experiment back in 2011! Copycat or coincidence? Be the judge!” Fr « Pas mal de similitudes entre ces deux opérations : Un village dans lequel toutes les voitures sont remplacées par des véhicules JOE LA POMPE ADVERTISING, PUBLICITÉ Books Original decoration for your bookshelves New! Copy Paste. Books about advertising are supposed to be a source of inspiration; yet here is one that takes the opposite tack. Not because the 572 ad campaigns compiled here are bad, au contraire: many have been presented at major festivals and some have even won awards. JOE LA POMPE ADVERTISING, PUBLICITÉ Je travaille comme chroniqueur-pigiste ou iconographe publicitaire pour de nombreux magazines B to B tels que CB News (le magazine fondé par Christian Blachas), Pub (Kluwer, Belgique), AdFormatie (Pays-Bas), Com'In Mag (Suisse), et anciennement pour Étapes : (France) JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The two print ads play on the visual similarity between a hand placed on the mouth of a children and a protective mask to raise awareness of the upsurge in domestic violence during covid-19 lockdown. One is an illustration and a profile portrait while the other is a front photo, but the idea is the same. JOE LA POMPE ADVERTISING, PUBLICITÉ Source : Linkedin. Agency : Publicis Toronto (Canada) Eng “The creative idea is identical : A 4x4 car seen from above is flattening a topographic map. Both images shows a grey vehicle, going in the very same direction. It's so close I thought it was an adaptation, but Jeep belongs to Fiat Chrysler and not to Ford. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The idea is identical : arches (from the Mc Donald's logotype) are projected by the headlights of the car. The only difference is the execution. One is a photography and the other one an illustration. Is it enough to make it a brand new idea? (It is not an adaptation, considering that Publicis is JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “That's what I call a business class lookalike! The visual idea is totally identical. Pie charts making mountains and countryside landscapes. Originality 0%, CopyPaste 100%.” Fr « D'un point de vue "graphiques" et plus de 10 ans après, cette idée visuelle reste absolument identique. Bref, rien de nouveau sous le camembert. JOE LA POMPE ADVERTISING, PUBLICITÉ LESS ORIGINAL. Guerlain Terracotta face powder – 2019. Watch the movie on VIMEO. Agency : Helmut Agency (France) Eng “Both TV commercials show a 24H day of an active woman living in Paris. She takes a drink at a fancy terrasse, she walks in the streets, and use her make-up in any situation all over the day. JOE LA POMPE ADVERTISING, PUBLICITÉ Best Of. Food, restaurants. TV and Viral. Eng “Both campaigns for food chains show bad and unprofessional actors taking part in an open casting and share almost the same tagline "“A deal so perfect, everyone can sell it”. On this example the male actors have almostthe same shirts!
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “I'm really sorry to say, but it's been done to death. In 2015, the time has come to kill all these selfie ideas and turn ourselves to something else.” Fr « Encore un télescopage accidentel? Non seulement c'est loin d'être une idée qui tue, mais à force, les mêmes références conduisent inévitablement aux mêmes résultats. JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “Both campaign captures an individual’s moment, managing to take a break even within the speeding timeline of everyday occurrences. The visual concept seems pretty identical. Copycat or coincidence? Don't hurry, take a break and cast your vote.” Fr « Les deux campagnes capturent le moment d'un individu, réussissant faire une pause dans la chronologie accélérée des JOE LA POMPE ADVERTISING, PUBLICITÉ Je travaille comme chroniqueur-pigiste ou iconographe publicitaire pour de nombreux magazines B to B tels que CB News (le magazine fondé par Christian Blachas), Pub (Kluwer, Belgique), AdFormatie (Pays-Bas), Com'In Mag (Suisse), et anciennement pour Étapes : (France) JOE LA POMPE ADVERTISING, PUBLICITÉ Source : LIA Awards GOLD, Eurobest SILVER. Agency : Ogilvy & Mather Frankfurt (Germany) LESS ORIGINAL. Coca-Cola – 2020. “Feel it” / Make the invisible visible. Source : Campaign, Adeevee, Adsoftheworld. Agency : Publicis Milan (Italy) Eng “The idea : By deformation of the logo, everybody recognizes the Coca-Cola bottle without actually JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The Magnum campaign is beautifuly crafted and certainly deserves recognition, but this one visual is really (too?) close to the world famous Absolut Vodka advertising saga, which is a true creative reference. The only difference for me is the crafting : photo vs illustration. For the rest the idea is identical and the similarities are very numerous: Winter sports in the background, two JOE LA POMPE ADVERTISING, PUBLICITÉ Agency : Amen Montevideo (Uruguay) Eng “The Sleeveface is an internet phenomenon wherein one or more persons plays with record sleeve (s), causing an illusion. It has been used many times in advertising over the last years. But here both are ads for radio stations and both used the very same rock band! JOE LA POMPE ADVERTISING, PUBLICITÉ For the 20th anniversary of this website, Joe La Pompe (Copycat hunter since 1999) is launching an ad campaign starring well-known admen and adwomen (here Sir John Hegarty from BBH), who have a curious resemblance to other celebrities (Here, the famous actor and director Clint Eastwood) with the catchphrase: “Advertising is full of look-alikes. . Some are funny, other JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “The creative idea : A smartphone screen is broken and the crackings looks like a map. Because wherever you are in the city, you'll find a way to fix it / replace it.” Fr « L'idée créative est globalement la même : des écrans brisés dont on se rend compte en seconde lecture que les lignes forment un plan de ville façon google map. Le message : où que vous soyez, vous trouverez JOE LA POMPE ADVERTISING, PUBLICITÉ Agency : Dentsu (Ecuador) LESS ORIGINAL. Gogaz anti-flatulence medicine – 06-2019. “Stop the rude fart”. Source : Adeevee. Agency : Webtilia Lima (Peru) Eng “The two ad campaigns for anti gas medicine show a series of portraits of political leaders who try hard not to fart in public. What makes me sweat is that it really lookslike a
JOE LA POMPE ADVERTISING, PUBLICITÉ HBO Nordic “Monday roast” – 2018. “Extra strong coffee for the day HBO. releases the most TV show episodes”. Agency : Nord DDB, Copenhagen (Denmark) Eng “Both advertisers are cable TV channels, and they offer a special extra strong black coffee blend to their subscribers so they can binge watch their favorite TV show withoutfalling
JOE LA POMPE ADVERTISING, PUBLICITÉ Eng “In these two advertising campaigns, fake postcards play the pronunciation close to names of destinations and diseases that are often caught while going abroad. By the way, I hope that you spent good holidays and that you are coming back to work at full health.” Fr « Dans ces deux opérations publicitaires, de fausses cartes postales jouent de la prononciation proche de noms de JOE LA POMPE, SINCE 1999 “Masked to unmask copycats.”* Blog
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Search for a recycled idea, validate with Enter GOING OUT VS GOING IN / BAS LES MASQUES! * Pharmaceutical, Health* Print & Outdoor
* Social Media
THE ORIGINAL?
ManForce Condoms / Social media Post – 2019 Published during the 2019 air pollution crisis Click on the image to enlarge Agency : Unknown (India)LESS ORIGINAL
Durex / Social Media Post – 2020 Published during the COVID-19 world crisis Click on the image to enlargeAgency : Unknown
ENG “Always the same joke, applied once to a peak of pollution that forced to come out masked and another time to the coronavirus crisis. Fortunately, Joe is there to unmask the truth.” FR « Toujours la même blague, appliquée une fois à un pic de pollution qui obligeait à sortir masqué et une autre fois à la crise du coronavirus. Heureusement, Joe est là pour démasquer lasupercherie. »
BE THE JUDGE!
Coincidence
6
48Copycat
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AN URGENT NEED FOR GYMNASTICS / UN PEU GROSSE LA COÏNCIDENCE? * Diet & Light Products * Miscellaneous, Mixed sources* Print & Outdoor
THE ORIGINAL?
Penalty Running Shoes – 2011 “The more you run, the shorter the distance”Source : Ad Forum
,
CANNES LIONS BRONZE
Agency : Havas Z+ Sao Paulo (Brazil)LESS ORIGINAL
Kentoya Fitness Club – 2020 Click on the image to enlarge Source : Lüerzer’s International Archive Agency : VCCP Prague (Czech Republic) ENG “The creative concept and the execution are very similar: close-up on an overweight man whose t-shirt has become too short ... and materialization of the distance that must be reduced by sport. The first one was awarded at Cannes Lions back in 2011. The difference is very thin. Copycat or coincidence? Be the judge!” FR « Le concept créatif et l'éxecution sont très similaires : gros plan sur un homme en surpoids dont le t-shirt est devenu trop court... et materialisation de la distance qu'il faut réduire par le sport. Niveau originalité ... c'est un peu maigre! »BE THE JUDGE!
Coincidence
7
37Copycat
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BUSINESS GRAPHS WITH FLAGS / UNE COPIE? ON STATS… * Miscellaneous, Mixed sources* Print & Outdoor
THE ORIGINAL?
Sesc English Course – 2017 “Master your business language” Click on the image to enlargeSource : Adeevee
Agency : Competence, Florianópolis (Brazil)LESS ORIGINAL
Covid-19 #StayHome – 2020 “Numbers are sending us a very direct message” Click on the image to enlarge Source : Adsoftheworld Agency : Wunderman Thompson (Portugal) ENG “The creative idea: use the most famous flags and divert them to present statistics in a professional graphic manner according to the principle of data visualization. Looks like the lockdown was not a creative period for everybody.” FR « L'idée créative : utiliser les drapeaux les plus connus et les détourner pour présenter des statistiques façon graphiques professionels selon le principe de la visualisation de données. Encore des créatifs qui, pendant la crise du Covid-19 sont restés confinés dans de vieux schémas de pensée. »BE THE JUDGE!
Coincidence
21
22Copycat
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A TREE BARK OR A WILD ANIMAL EYE? / ŒIL POUR ŒIL?* Print & Outdoor
* Social, environmental, non-profitTHE ORIGINAL?
Mata Atlantica Foundation – 2003 “I saw a man cutting down trees” Click on the image to enlargeSource : Ad Forum
Agency : F/Nazca Saatchi & Saatchi (Brazil)LESS ORIGINAL
Helpengreen Foundation – 2020 “Save trees to save wildlife” Click on the image to enlarge Source : Luerzer’s Archive Agency : ADK Fortune, Gurgaon (India) ENG “The creative idea : By cutting down trees you kill all sort of wild animals too. On the picture you can either see a tree bark or an animal's eye. Copycat or coincidence? Be the judge!” FR « L'idée créative? En coupant des arbres, la déforestation met également en danger toute sorte d'animaux. La photo peut être vue la fois comme un simple tronc d'arbre mais également comme l'œil d'un animal sauvage. Simple coïncidence ou créatifs faisant feu de tout bois? À vous de juger! »BE THE JUDGE!
Coincidence
37
12Copycat
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TOAST COLOR CHART / UNE COPIE QUI NE FAIT PAS DANS LA NUANCE?* Food, restaurants
* Print & Outdoor
THE ORIGINAL?
Smith Restaurant and Bar – 2018 “Brunch your way” Click on the image to enlarge Source : Lüerzer’s International Archive Agency : Leo Burnett, Toronto (Canada)LESS ORIGINAL
Revolution Cooking toaster – 2020 “Finally, toast exactlyhow you like it”
Source : Adsoftheworld Agency : MMB, Boston (USA) ENG “The creative idea : you can choose your toast in your own very precise shade of toasted. The whole thing looks like a pantone color chart. You decide which shade of copycat that is.” FR « Deux beaux exemples de nuanciers pain-tone! Question nouveauté de l'idée visuelle, c'est quand même un peu grillé désormais. Alors copie ou coïncidence? À vous de ... trancher. »BE THE JUDGE!
Coincidence
8
56Copycat
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A site dedicated to hunting similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide. joe@joelapompe.net — Design by Julien Alirol & Guillaume MorisseauClose
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